The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
How to Turn Customer Reviews into Revenue with George Swetlitz (Ep. 60)
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To all marketers leading GEO SEO:
What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there?
In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren talk with George Swetlitz, co-founder of Right Response AI and former CEO of a multi-location healthcare business, about how reviews really influence buying decisions, especially in B2C environments where trust is everything.
George breaks down how reputation management and the key role the responses from companies play when it comes to driving revenue from reviews.
You’ll also hear how personalized responses can increase conversion, why generic replies actually hurt trust, and how AI can help teams turn reviews into something far more strategic than just customer support.
This interview also dives into the reality of managing reputation across multiple locations, how to think about competition at a local level, and why reviews can act as an early warning system for deeper business problems.
If you’re in a B2C business, managing multiple locations, or just trying to understand how AI is changing the way customers make decisions, this episode will change how you think about reviews.
Connect with George via LinkedIn
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Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
Connect with Alec here
Connect with Barb here
Connect with Cinthya, Podcast Manager, here
Cheers.