The Marketing Share
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
The Marketing Share
How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)
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The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape.
Throughout the conversation, David explains why the customer should always be the hero of the story, how marketers can use AI without sacrificing quality, and why producing more content isn't the same as creating better content.
He also shares practical advice on evaluating content quality, building AI workflows that actually work, adapting content strategies for AI search, and deciding what content should and shouldn't be gated.
If you've been wondering how content marketing is changing in the age of AI, or how your content can stand out in an ocean of sameness, this episode is for you.
Timestamps
00:00 Introduction to David J. Ebner and Content Workshop
02:00 From creative writing to content marketing
04:00 Why customers should be the hero of your story
07:00 What "story first marketing" actually means
09:00 How to recognize great content
12:00 Fighting the sea of AI generated content
16:00 The ROI conversation around AI and content teams
20:00 How marketers should really use AI
24:00 Building AI workflows that improve quality
26:00 Why more content doesn't mean better results
30:00 How AI search is changing content strategy
33:00 Should marketers still gate content?
39:00 Informational vs educational content
44:00 The most important lesson for marketers today
46:00 David's final advice and where to connect
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Connect with our guest:
👉David J Ebner: https://www.linkedin.com/in/davidjebner/
👉 Content Workshop: https://contentworkshop.com/
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Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our Podcast Manager will get back to you.
Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?
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Connect with Barb here
Connect with Cinthya, Podcast Manager, here
Cheers.