My guest today is Danielle Tucker is living an extraordinary life, traveling the world while running a successful niche web design business.

She’s worked hard to niche all the way down to help speakers through her web design. Applying the lean launch method, she is able to convey the value she can provide, helping her customers to book more speaking engagements and get their message across to their audience.

Key Highlights of the Episode

 This episode was extremely actionable and insightful. Here are a few key highlights:

• Invest big for big transformations - Leading up to her enrollment in Services That Sell, Danielle invested in a handful of coaches, consultants, and strategists. She came to realize that the bigger the price tag of an investment, the greater the level of transformation she could expect. 
• Market to your ideal client - While this sounds simple, so many business owners try to market to everybody. Instead, try to get in the head of your ideal client. Get down to the finest details. Do your research and you’ll be able to figure out exactly what they need from you.
• What feels fun vs what’s really needed - When building your business not everything is going to be 100% enjoyable. Sometimes it’s easier to focus on what’s fun and forget about what actually needs doing. This is when a bit of discipline is needed as you have to push through any resistance and focus your efforts on what’s needed to make the greatest impact on your business.
• The lean launch - Danielle has been able to land a bunch of five-figure clients from utilizing the lean launch sales method. This simple, two-step approach involves putting out live videos and converting clients over the phone. Danielle has had to overcome a lot of nerves, but by planning for success, she’s pushed through all her anxieties and is now converting clients consistently.
• Knowing your figures - Are you intentionally taking the actions that will get you the results you desire? Danielle found herself becoming very intrigued by how certain people can work less yet earn more money than others. Knowing your figures will allow you to reverse engineer what you need to focus on in order to earn a specific income.
• An

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