Freelancer Turned Ghostwriter: How She Carved Out A Lucrative Niche for Herself with Pauleanna Reid

Jereshia Said

Jereshia Said
Freelancer Turned Ghostwriter: How She Carved Out A Lucrative Niche for Herself with Pauleanna Reid
Jul 31, 2019 Episode 61
Jereshia Hawk

Today’s extra special guest is Pauleanna Reid. She’s an author, public speaker, mentor, and an entrepreneur who’s built two successful businesses that revolve around her signature services and passions.

 

Key Highlights of the Episode

 This episode was extremely actionable and insightful. Here are a few key highlights:

  • Hire smart and hire fast - Pauleanna invested in her team very early on, hiring great people to run The WritersBlok while leveraging her time and energy to growing the organization. She’s had great success in keeping a low turnover when it comes to her team. She attributes this to ensuring that the work each contractor does aligns with their own personal goals and bigger visions.
  • What are you willing to sacrifice? - Even though Pauleanna has grown her business quickly, she’s had to sacrifice a lot. Whether it’s losing sleep or postponing a personal life, she doesn’t really mind at all. For her, it’s a short term sacrifice for a long term gain.
  • As long as you’re a resource, you’ll always get paid - Always look for opportunities and leverage the information and contacts around you. People will always welcome the chance to work with you provided you help them with a problem. When approaching potential clients, never be intimidated by their titles or status. Just go for it!
  • Never giving up - Pauleanna is an incredibly persistent person. If she knows she can provide value to a potential client she’ll keep going until she wins them over. She also appreciates that if you expect a client to pay five figures, it’s going to take a little time to develop a relationship.
  • Are you excellent at what you do? - Not enough people take the time to be remarkable where they’re at before they level up. Pauleanna isn’t interested in doing a lot of different things without truly excelling at any of them. Instead, she’s incredibly active in being excellent at the things she already does.
  • And lots more!  Tune in now. 

 

Want some help scaling your group coaching program at a price you’re proud of? You can grow beyond six figures without offering discounts, downsells or dumping a ton of money into paid ads. 

Enroll in Market Like A CEO™: https://marketlikeaceo.com

Your audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.com


✨ Be the first to know about private 1:1 coaching spot availability - join the waitlist: https://jereshiahawk.com/waitlist

Craving raw, real, and relatable insights from a multi-7 figure business advisor and coach who's been in your shoes and is still walking the path? In my email newsletter, I share practical lessons on building a sustainable, profitable business — without sacrificing what matters most. Ready to join the journey... Subscribe here: https://jereshiahawk.com/insider

Stay connected with me in real-time over on Instagram! I share daily insights, behind-the-scenes moments, and a peek into my slow morning rituals: www.instagram.com/jereshiahawk