Jereshia explains the distinction between buying off of cost and buying off of the guarantees and promises that supplement the information you can obtain at a lower price point.  She encourages us all to be smart consumers and provides the 3 elements every course needs to have to make your short list when shopping around for programs and can confidently invest in.  Keep in mind, the greater the promise attached to a course the higher the price point may be because there is a greater return on investment.

Find out the buying questions you need to be asking along with the 3 elements an online course needs to have before taking the leap into investing in a course on this episode of JereshiaSAID!

Raising your rate takes more effort than just deciding on a new price. Then comes the work of addressing the objections, effectively articulating your value in your marketing content, and designing curriculum that delivers on the promise you sold the client into. Need some help with this? 

Click here to learn more about how our LEVERAGE Method can help.

Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.

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Enroll in Market Like A CEO™: https://marketlikeaceo.com

Your audience has evolved. Their buying behavior has too. Market Like A CEO™ helps you refine your messaging to reflect your depth, build trust, and convert more aligned clients. Enrollment closes Tuesday, May 7th, 2025. Learn more: https://marketlikeaceo.com

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