How to Ethically Raise the Price of Your Coaching Program

Jereshia Said

Jereshia Said
How to Ethically Raise the Price of Your Coaching Program
May 29, 2023 Episode 187
Jereshia Hawk

Have you ever found yourself navigating how to ethically raise the price of your coaching program? If you haven’t yet, you probably will in the near future. 

The conversation around ethics and integrity in pricing is one we need to have more often, especially when it comes to selling intellectual property. In this episode, I’m running you through everything you need to factor into your pricing to make sure that you are getting paid for your time. 

We’re starting with why it’s important to understand the difference between price, cost, and value and then I’m sharing the four main things that will allow you to ethically raise the price of your coaching program with confidence and integrity. 

Topics covered in this episode include:

  • The difference between price, cost, and value 
  • Pricing a physical product vs. pricing intellectual property
  • What causes coaches to lose money 
  • How to increase the worth of your service to the person you are selling to


Tune in to find out how to ethically raise the price of your coaching program.

All show notes are available at jereshiahawk.com!


Resources Mentioned:

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