She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
She's the brand
76 - Sustaining Legacies and Building Modern Brands with Mercy Familusi
In this inspiring episode of She’s the Brand, Paula sits down with Mercy Familusi—a dynamic entrepreneur, lawyer, and marketer with a passion for legacy, fashion, and family business.
Mercy wears many hats: MD/CEO of Simi Teds, an Afro-fusion apparel brand; founder of Faame Digital, a beauty and fashion-focused marketing agency; and Director at MJD Oilfield Services, her family’s midstream oil and gas business. And in today’s conversation, she’s pulling the curtain back on how she navigates it all.
We talk about:
- How she balances creativity and structure across her businesses
- The power of building brands rooted in culture and clarity
- What it means to sustain a legacy business as a modern woman
- Why marketing is more than just sales—it’s stewardship
- And how to stay stylish and grounded through it all
This episode is for the multi-hyphenate woman building with purpose—and doing it beautifully.
🎧 Press play for wisdom, laughs, and a masterclass in marrying business strategy with personal branding.
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