She's the brand
She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries.
Hosted by Paula Pwul, a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space.
Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
Hit subscribe and get ready to make your name unforgettable. Your next level starts here.
She's the brand
92 - Becoming the Woman People Trust
If you’re tired of feeling “qualified but invisible,” this episode is for you.
Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once prayed for.
This doesnt ask you to be loud, perfect, or everywhere at once.
It’s about clarity, credibility, consistency… and the quiet inner work that makes people believe you before they even meet you.
In this episode, I break down:
- Why authority starts with identity, not strategy
- The difference between expertise and authority
- How to position yourself so the right people take you seriously
- Simple signals that instantly elevate your brand
- Why most women stay “behind the curtain” — and how to step forward with confidence
- The authority-building habits that create momentum in your niche
Whether you’re growing a business, a platform, or a message, this episode will help you stop shrinking, start standing out, and show up like the woman your next level requires.
Hit play - it’s time to build a brand people trust.
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