Time on Wing Podcast
Not-so-formal interviews with the leaders in commercial aviation.
Time on Wing Podcast
Henry Harteveldt - President, Atmosphere Research
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Courtney & Gueric
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Season 1
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Episode 23
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Which airlines have the strongest brands today?
Henry Harteveldt, President of Atmosphere Research and expert of all things travel and airline branding, discusses his path through the airline marketing and research world. We discuss airline marketing techniques, winners and losers, and the effects of status and loyalty.