Shownotes can be found at https://www.profitwithlaw.com/266.
Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?
In this episode, Moshe Amsel interviews the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. Moshe and Ali also discuss how to align your business model with your purpose and build a growth strategy around it.
If you want to change your law firm marketing approach to create genuine connections and develop visibility, then this episode is for you.
Resources mentioned:
Free Coaching Call - https://www.profitwithlaw.com/freecoaching
Connect with Ali: Website I Facebook I LinkedIn I Instagram I Twitter I Email (attorney@aliawadlaw.com)
The CEO Lawyer Summit will be from December 13 to 15 at Westin Hotel, Atlanta.
The E Myth - Why Most Businesses Don't Work And What To Do About It by Michael Gerber
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