Shownotes can be found at https://www.profitwithlaw.com/383.
On paper, most people might think that they want the most efficient lawyer. But the truth is, when someone needs legal help, they’re not looking for the lawyer with the most successful cases. They want the lawyer who cares about them — someone really in their corner. Put yourself in their shoes. Who would you rather work with: a machine, or someone you know, like, and trust? Be the person who calls them back, who assures them that everything will be alright. Share a piece of your story, build a human connection, and create an authentic relationship.
In this episode, Neal Goldstein joins us to talk about the importance of building a human connection with clients. He also shares how his challenging childhood shaped his values and the story of how he became a personal injury lawyer. Neal emphasizes that personal connections and humanizing your relationship are key to fostering a repeat client base.
If you want to know how to create a human connection with clients, this episode is for you.
00:00 Introduction
3:52 Neal’s Story
7:31 Navigating a Rough Childhood
11:02 Sharing Your Story and Building Relationships
14:48 Achieving a Level of Success Early on in Your Legal Career
19:21 Getting Clients as an Established Law Firm
27:23 Becoming a Lawyer
31:53 Why Clients Leave Lawyers
33:48 Neal’s Parting Piece of Advice
Resources mentioned:
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Episode 379 - Cultivating Endless Referrals The Power of Relationships with Bob Burg
Connect with Neal: Website
Who's In The Waiting Room?: Create the Life You Want through the Power of Authentic Relationships by Neal Goldstein
Why won’t my lawyer return my phone calls?
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