Shownotes can be found at https://www.profitwithlaw.com/394.
In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.
Chapters:
00:00 Introduction to Carrie Flynn
02:25 The Role of a Fractional CMO in Law Firms
11:16 The Right Time to Hire a Fractional CMO
14:35 What a CMO Does and Doesn’t Do
19:41 Determining the Best Marketing Opportunities
24:54 The Importance of Strategic Follow-ups and Communication
26:15 Creating a Referral Partnership or Program
36:57 Creative Ways to Enhance Referrals
42:50 The Role of SEO in Marketing
47:31 The 90-day Focus Approach
49:15 Avoiding the Multi-channel Marketing trap
50:59 Setting and Tracking KPIs
58:53 The Importance of Moving Forward
Resources mentioned:
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here.
Connect with Carrie Flynn: Website | Instagram | LinkedIn
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/