Podcast Episode

Chapters

Profit with Law: Profitable Law Firm Growth

Move Beyond Referrals – Get More Leads (and Recommended by ChatGPT) –– with Danny Decker - 496

Aug 28, 2025 Episode 496

Moshe Amsel

Shownotes can be found at https://www.profitwithlaw.com/496.

You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.

In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.

If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.

Chapters:

[00:00] Costly Marketing Mistakes Law Firms Must Avoid

[02:25] Danny Decker’s Journey: From Wall Street Crash to Legal Marketing Pro

[08:29] Why Law Firms—and Choosing a Niche—Became His Mission

[12:12] The Price of Ignoring Your Ideal Client

[15:02] Exercise: How to Identify Your Dream Clients

[20:43] The 3 M’s of Law Firm Marketing: Market, Message, Media

[23:46] Referrals: The Most Profitable Growth Strategy You’re Overlooking

[27:29] ChatGPT & AI: The Next Big Shift in Law Firm Lead Generation

[34:46] Focus, Consistency, and Avoiding Diluted Marketing

[36:59] Staying Close to Clients: Your Firm’s Secret Weapon

Resources mentioned: