Foundations of Successful Marketing– with Kalen Marie Cotto - 518

Profit with Law: Profitable Law Firm Growth

Chapters
0:00
Discover resilient marketing strategies to grow your law firm business
3:32
Learn key steps for creating a results-driven referral system for lawyers
6:03
How mindset shifts accelerate attorney growth and client experience
8:05
Pinpoint your ideal clients to transform your firm’s marketing ROI
10:50
Build a bulletproof offer that attracts and retains high-value clients
13:18
Master the client avatar for effective law firm marketing campaigns
15:43
Optimize pricing and packaging to scale your practice profitably
18:07
See why targeted messaging makes your attorney services stand out
20:20
Overcome common mindset barriers blocking law firm business growth
23:08
Harness professional networks to boost referrals and support in your firm
27:17
Embrace AI tools wisely while keeping your firm’s client experience personal
32:36
Don’t compare your law firm—focus on your unique business growth path
Profit with Law: Profitable Law Firm Growth
Foundations of Successful Marketing– with Kalen Marie Cotto - 518
Jan 29, 2026 Episode 518
Moshe Amsel

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Shownotes can be found at https://www.profitwithlaw.com/518.

Feeling stuck trying to make your law firm’s marketing actually deliver results? 

Guess what? 

Most law firm owners overspend, under-invest, or waste money before laying a strong foundation—and that’s what holds growth back.

In this results-driven episode of the Profit with Law Podcast, Moshe Amsel welcomes Kaylin Marie Cotto, fractional CMO, author of “The Revenue Runway,” and founder of KMC Digital, to break down how law firm owners can create marketing that actually converts– without the fluff. Kaylin reveals the exact resilient growth framework she’s used across dozens of industries to help clients drive double industry standard conversion rates and thousands of sales calls.




Resources mentioned:

🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?

Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.

If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.

In just 30 minutes, you’ll walk away with:

✔️ A custom 12-month growth roadmap for your firm

✔️ Clarity on exactly what’s holding you back

✔️ Step-by-step actions to create predictable, scalable growth

👉 Book your free session here: https://profitwithlaw.com/strategysession

Don’t wait - these spots fill fast every week.


Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!


Learn more about the Profit with Law Elite Coaching Program here 

How to be a Profitable Law Firm Owner in 2026 Part 1 of 5

profitwithlaw.com/lfg2026


Connect with Kalen Marie Cotto: Website | LinkedIn


The Revenue Runway



Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/


To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.


Connect with Moshe on:

Facebook - https://www.facebook.com/moshe.amsel

LinkedIn - https://www.linkedin.com/in/mosheamsel/