Buyer Psychology and Identifying the Four Buyer Types with Sage Polaris

It’s tough to know what to say on your website or sales page in a “normal year.” Throw in inflation and things get… complicated.To keep sales steady, you need a deep understanding of your buyers, their motivations, and how to speak directly to their hesitations. Especially on your website, the first place many of your potential customers land.  Sage Polaris, an expert conversion copywriter, joined me to discuss buyer psychology and her system for speaking to the four buyer types—using characters from The Simpsons—as well as what impacts their decision-making. If you—like many other business owners—have seen a decline in sales in 2023, you aren’t going to want to miss this episode!

Top reasons to listen to the entire episode:

1. Discover how to quickly spot the four buyer types and get a better understanding of what impacts their buying decisions
2. Compare reasons to niche and decide once and for all if it’s something you should do for your business
3. Uncover ways to modify offers and marketing activities to get more people in the door during challenging economic times

Full Show Notes Here!

Mentioned Resources

Tough Titties by Laura Belgray 

BombBomb videos

Case Studies Episode w/ Brittany

Connect with Sage

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Triple Your Email Open Rate

Connect with Sunny

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