Stress-Free Social Media Podcast

October content ideas

Copper Season 1 Episode 19

We all know it’s essential to keep our business social accounts active and post relevant and engaging content regularly, but maybe you're struggling with ideas. Welcome to my monthly awareness dates content ideas to give you inspiration for the month ahead.

In today’s episode of the Stress-Free Social Media Podcast, I will be sharing with you 14 October dates and talking with Jo Cottell, Chief Executive and Lisa Ingrouille, Training Lead for Guernsey Mind charity on World Mental Health Day and its significance.

With each awareness day think about how it might be relevant to your business, your clients and the problems you are solving with your products and services.

Here's what I cover:

  • Breast Cancer Awareness Month
  • Domestic Violence Awareness Month
  • Go Sober For October
  • World Vegetarian Day
  • National Poetry Day
  • International Walk to School Day
  • Baby Loss Awareness Month
  • Baby Loss Awareness Week
  • World Mental Health Day
  • World Hospice and Palliative Care Day
  • Restart a Heart Day
  • World Menopause Day
  • Recycle Week
  • Halloween

Key Links

Copper website

Copper on Facebook

Copper on LinkedIn

Copper on Twitter

Copper on Instagram

Nicole Bromley on LinkedIn



We all know it’s essential to keep our business social accounts active and post relevant and engaging content regularly, but maybe you're struggling with ideas. Welcome to my monthly awareness dates content ideas to give you inspiration for the month ahead.

Hi, you’re listening to the Stress-Free Social Media Podcast. I’m Nicole Bromley, Digital Consultant at Copper in Guernsey, and I love helping businesses like yours flourish online and get rid of social media overwhelm.

In today’s episode of the Stress-Free Social Media Podcast, I will be sharing with you 14 October dates and talking with Jo Cottell, Chief Executive and Lisa Ingrouille, Training Lead for Guernsey Mind charity on World Mental Health Day and its significance.

With each awareness day think about how it might be relevant to your business, your clients and the problems you are solving with your products and services.

If you enjoy listening, please subscribe to this podcast.

#BreastCancerAwarenessMonth promoting the screening and prevention of breast cancer, and in 2024, the theme "Stronger Together" highlights the power of community and collective support. This October Breastcanceruk.org.uk is encouraging you to honour the cause on social media by sharing educational content, such as information on early detection, self-examinations, and the importance of regular screenings to help raise awareness. You can also post inspiring survivor stories that show strength and resilience, reminding others that they are not alone in their fight. Encouraging donations to breast cancer research or organisations that support patients is another way to contribute. Engage in online conversations, sharing resources and facts about the latest advancements in breast cancer care. Using hashtags like #StrongerTogether2024 and #BreastCancerAwareness will help amplify the message, while showing solidarity by wearing pink, changing your profile picture, or participating in virtual fundraising events.

Next up is………

#DomesticViolenceAwarenessMonth raising awareness about domestic violence, and the 2024 theme "Everyone Deserves to Be Safe" highlights the right to safety for all. This month, honour the cause on social media by sharing information on recognising signs of abuse, how to support survivors, and resources like helplines and shelters. Amplify survivor stories to break the stigma, and encourage donations to local shelters and support organisations. Use hashtags like #DVAM2024 and #EndDomesticViolence to join the movement, and show solidarity by wearing purple or participating in virtual events promoting safety and prevention.

Next up is………

#GoSoberForOctober, a month-long challenge encouraging people to give up alcohol to raise funds for Macmillan Cancer Support and promote healthier lifestyles. Participants can use this opportunity to raise awareness about the benefits of sobriety while supporting cancer care. Honour the cause on social media by sharing personal reasons for taking part, tips for maintaining sobriety, and the positive effects of going alcohol-free. Encourage donations to Macmillan and share stories from others taking the challenge. Use hashtags like #GoSober2024 and #SoberForOctober to join the conversation, and inspire others to participate for a healthier lifestyle and a good cause. You can sign up for the challenge at gosober.org.uk and download social media images to use to show you are taking part or supporting the campaign.

Next up is………

#WorldVegetarianDay on 1st October kicking off Vegetarian Awareness Month by promoting the benefits of a plant-based diet for personal health, animal welfare, and the environment. You can honour the day on social media by sharing facts about the positive impacts of reducing meat consumption, along with delicious vegetarian recipes to inspire others. Highlight personal stories of switching to a vegetarian lifestyle, and encourage people to try going meat-free, even if just for the day. Use hashtags like #WorldVegetarianDay2024 and #VegetarianAwareness to join the global conversation, and help spread awareness of how small dietary changes can have a big impact on the planet.

Next up is………

#NationalPoetryDay on 5th October, a day dedicated to the joy and power of poetry, with the 2024 theme "Reflections" encouraging people to explore poetry as a way to reflect on themselves and the world. Honour the day on social media by sharing poems that resonate with you, writing and posting your own poetry, or highlighting the works of poets who inspire reflection and introspection. Engage with others by discussing how poetry can offer new perspectives and spark meaningful conversations. Use hashtags like #NationalPoetryDay2024 and #ReflectionsInPoetry to join the celebration, and encourage people to explore poetry as a powerful tool for self-expression and thought.

Next up is………

#InternationalWalktoSchoolDay on 2nd October promoting healthy habits and environmental awareness by encouraging walking to school. In 2024, honour the day by sharing the benefits of walking, such as better physical health and a smaller carbon footprint. Post photos or stories from your walk and encourage others to join in. Use hashtags like #WalkToSchoolDay2024 and #SafeRoutesToSchool to inspire participation and highlight the importance of sustainable, healthy travel.

Next up is………

#BabyLossAwarenessWeek from 9th to 15th October, dedicated to raising awareness about the impact of pregnancy and infant loss, offering support to bereaved families, and advocating for better care. In 2024, the theme "Breaking the Silence" focuses on encouraging open conversations around baby loss to reduce stigma and ensure that families receive the support they need. You can honour the week on social media by sharing information on support resources, personal stories of loss, and lighting a candle on October 15th for the global Wave of Light. Use the hashtags #BLAW2024 and #WaveOfLight to join the conversation and help create a safe space for others to feel less alone in their grief​.

For more information, download the specially designed Baby Loss Awareness Week images and sign up to obtain the Twibbon for your social media profiles, visit babyloss-awareness.org.

Mid break:

Stress-Free Social Media Podcast is sponsored by Copper, providing collaborative, simple and creative social media solutions to make your business flourish online. For more information visit copper.gg.

Next up is........

#WorldMentalHealthDay on 10th October, a day dedicated to raising awareness of mental health and encouraging positive action globally. Founded by the World Federation for Mental Health in 1992, this day has grown into an international movement advocating for mental well-being. The theme for 2024 is 'It is Time to Prioritise Mental Health in the Workplace,' emphasising the importance of creating healthier, more supportive work environments.

Participate by sharing tips on managing mental health at work, advocating for mental health-friendly policies, and using the hashtag #WorldMentalHealthDay to spread the message. Visit the World Federation for Mental Health’s website wfmh.global to access resources, learn more about workplace mental health initiatives, and discover actions you can take to support mental well-being globally.

Interview Clip:

This leads me nicely to our guests today Jo Cottell and Lisa Ingrouille from the Guernsey Mind charity.

Welcome Jo and Lisa, thanks for talking with me today.

[Soundbite]

If anyone locally wishes to find out more, visit www.guernseymind.org.gg, email info@guernseymind.org.gg, or visit their social media platforms.

Next up is………

#WorldHospiceandPalliativeCareDay on 12th October raising awareness about the critical role hospice and palliative care play in improving the quality of life for those with serious or life-limiting illnesses. The 2024 theme, "Compassionate Care for All", emphasises the need for equitable access to these services worldwide. You can support the day on social media by sharing information about the value of palliative care, patient and caregiver stories, and advocating for expanded access to care. Use the hashtags #WHPCD2024 and #CompassionateCareForAll to help spread the message. For more information, visit worldday.org.

Next up is………

#RestartaHeartDay on 16th October led by Resuscitation Council UK in partnership with the British Heart Foundation, British Red Cross, St John Ambulance and alliance of ambulance services.

This global initiative aims to raise awareness about cardiac arrest and empower people to learn lifesaving CPR skills. The theme for 2024, "Two Hands Can Save a Life", emphasises that anyone can make a difference in an emergency. You can honour the day on social media by promoting CPR training resources, sharing stories of lives saved through quick action, and using the hashtag #RestartAHeart2024. For more information, visit resus.org.uk.

Next up is………

#WorldMenopauseDay on 18 October raising awareness about menopause and highlighting the importance of support for women during this phase. The 2024 theme is "Menopause Hormone Therapy" (commonly known as HRT). This year's focus is on addressing the benefits, risks, and controversies surrounding hormone therapy as a treatment for menopausal symptoms. The campaign encourages informed decision-making, raising awareness about access to treatments, and empowering women to seek support where necessary.

To support this day on social media, you can share educational resources about the benefits and concerns of HRT, personal experiences, or advocate for better workplace support for menopausal women. Use the hashtag #WorldMenopauseDay2024 to join the conversation and visit the imsociety.org website for more details​.

Next up is………

#RecycleWeek from 14th to 20th October with the theme "Rescue Me". The campaign encourages individuals to "rescue" recyclable items that often end up in the rubbish bin, such as aerosol cans, yoghurt pots, and toilet roll tubes, by ensuring they are properly recycled. This year's focus is on raising awareness about the importance of recycling even the less obvious items in our daily routines, promoting a more sustainable lifestyle.

To participate, you can share tips on recycling, engage in local initiatives, and use the hashtag #RecycleWeek2024 to spread the message. For more information, you can visit the official Recycle Now website​.

That’s nearly it, but I’ve just got one more awareness day to finish with……….

Next up is………

#Halloween on 31st October celebrating the dead. To participate in Halloween on social media, you can share creative costume ideas, pumpkin carving tutorials, or spooky stories. Popular hashtags like #Halloween2024 and #SpookySeason can help engage with others celebrating the occasion. Many also use the opportunity to highlight eco-friendly alternatives, such as sustainable costumes or ways to reduce waste from Halloween festivities.

And that’s it for October content ideas! Thanks so much for listening.

If you post content having listened to this, let us know in the comments and keep an eye out for our November Awareness Dates soon.

Happy post-creating.

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