Episode Player
Psychological Blind Spots are Killing Your Business Revenue
Brand and Butter
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots create a knowledge gap between what business owners see in their brands versus what customers perceive, making strategic repositioning essential for standing out and surviving in changing markets.
Episode mentions:
- Watch the Selective Attention Test
- Watch the Old Spice Ad: The Man Your Man Can Smell Like
Join our free 5-day email series "The Gap Strategy" and find the opportunities to make your brand truly stand out.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.
