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Psychological Blind Spots are Killing Your Business Revenue
Brand and Butter
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots create a knowledge gap between what business owners see in their brands versus what customers perceive, making strategic repositioning essential for standing out and surviving in changing markets.
Episode mentions:
- Watch the Selective Attention Test
- Watch the Old Spice Ad: The Man Your Man Can Smell Like
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