Episode Player
What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
Brand and Butter
In this episode, I break down the genius behind Ben & Jerry’s brand strategy, and guess what? It’s not just about ice cream. From a little scoop shop in Vermont to an $8 billion Unilever buyout, they’ve stayed loud, proud, and unapologetically activist.
We’re talking about what happens when purpose isn’t just slapped on a values page, but baked into the DNA of the business. The risks, the rewards, the occasional controversy – and why their ability to stand for something bigger than dessert is exactly what built their cult-level loyalty.
Listen to this if you want to see how aligning values with strategy is more than just good ethics... it’s good business. Ben & Jerry’s is proof that when you do it right, you don’t just sell products, you build trust that lasts.
The Brand Gap Finder Download:
https://youroneandonly.kit.com/17de8fad49
Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd
Free Brand Gap Finder: Not sure where your brand is falling short? Start here.
Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.
