Episode Player

Navigating the New Age of Content Creation with Kim James

Brand and Butter

Chapters
0:00
Meet Kim James and Wedge
3:30
From Strategy Docs to Execution Gap
6:40
Defining Wedge’s USP
10:30
AI As Structure, Not The Creative
15:20
Organic > Ads: The Case for Story
19:50
Three Types of Trends That Matter
24:30
Likability, Retention, And Funnels
28:40
Multi‑Platform Journeys And Touchpoints
33:20
Identity, Belonging, And Personas
38:00
Pivoting Personal Brands With Purpose
43:10
Building In Public On LinkedIn
47:20
Work Seasons, Burnout, And Boundaries
52:30
Ambition, Women, And Better Rooms
57:10
Comparison Traps And Fake Metrics
1:01:40
Consistency Over Virality
1:05:20
Document, Don’t Perform
1:09:00
Practical Steps To Start And Sustain
1:13:20
Where To Find Kim & Closing
Brand and Butter
Navigating the New Age of Content Creation with Kim James
Oct 10, 2025 Episode 81
Tara Ladd

In this episode, Kim James, co-founder of Wedge, discusses the evolution of her startup and the importance of content marketing in today's digital landscape. We chat about the crossover of AI and creativity, the importance of understanding audience personas, and the challenges of start ups and building in public. Kim goes into the need for authenticity in personal branding and the power of networking with like-minded people in order to grow. We also touch on finding balance in work and life, avoiding burnout, and the future of content creation.

Follow Kim:
Website: https://www.buildwedge.com
TikTok: @kimelizabethjames
Instagram: @kimelizabethjames
Instagram: @buildwedge

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Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

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