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You’re not failing, you’re repositioning (and the answer is in your brand strategy)

Brand and Butter

Chapters
0:00
Setting The Stage: Validation
1:27
Growth Signals And Strategy Reset
3:55
Loyalty Shifts And Visibility
5:25
Personal Crash, Identity And Resilience
9:10
Behavioural Economics 101 For Brands
12:09
Culture Shock: Generations, Media, Identity
15:25
Values-Based Alignment And Risk
17:18
Why Trends Flop Without Strategy
19:33
What Brand Strategy Really Includes
22:05
Dissect–DNA–Design: The D3 Framework
25:20
Timing, Bias And Revisiting Ideas
28:05
Go Deeper: Subcategories And Specifics
31:10
Platform Fit, Timing And Distribution
34:20
Trust, Consistency And Pipelines
37:20
Culture, Teams And Differentiation
Brand and Butter
You’re not failing, you’re repositioning (and the answer is in your brand strategy)
Oct 16, 2025 Episode 82
Tara Ladd

In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand strategy in today's changing landscape. I dive into my personal experiences with motherhood and business challenges, and connecting how these experiences shape identity and influence branding. We also tap into behavioural economics, generational perspectives on change, and the importance of understanding audience consumption patterns. Now more than ever we need to understand the evolution of brand strategy, the role of storytelling, and the necessity of competitor analysis in creating a strong brand identity.

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