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Is Brand Loyalty Dead or Evolving?

Brand and Butter

Chapters
0:00
Setting The Stakes On Loyalty
2:20
Pre‑2020 Loyalty Explained
5:30
Culture Shocks And Value Lines
10:45
Identity, Neuromarketing And Choice
14:40
Boycotts, Backlash And Brand Risk
19:20
DEI, Bias And Trust Erosion
24:05
AI’s Impact On Authenticity
28:30
Micro‑Niching And Outgrowing 2019
33:00
Price Steps, Life Stages, Psychographics
Brand and Butter
Is Brand Loyalty Dead or Evolving?
Oct 30, 2025 Episode 84
Tara Ladd

In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I discuss  why traditional brand loyalty is fading and how brands can adapt to align with modern consumer values. From the impact of societal shifts to the role of identity in purchasing decisions, discover what it takes to build trust and build genuine connections in today's market. Listen in to learn how to manage this new era of branding and ensure your strategy resonates with your audience.

Download The Brand Gap Finder (mentioned in the episode) here: https://youroneandonly.kit.com/17de8fad49

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Visit: youroneandonly.com.au
Connect with Tara on LinkedIn: @tarajoyladd
Read Not For Speakerphone on Tara's Substack: @taraladd
Follow YO&O on IG @youroneandonly_au
Follow Tara on IG @iamtaraladd

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