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Your Visuals Aren’t Broken, Your Strategy Is
Brand and Butter
Attention is cheap BUT trust is expensive. In this episode I'm breaking open the “vibe tax”, which is the hidden cost brands pay when they look great but say nothing. We'll tap into how strategy, positioning and proof now beat a glossy feed every day of the week. I specifically mentioning the danger of design-first branding to the mechanics of systems thinking, by laying out how to build an identity that communicates a clear position and holds up under research.
If your visuals aren’t landing, chances are it's likely the strategy beneath them.
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