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You Can’t Market Your Way Out Of Mistrust
Brand and Butter
The market hasn’t just “gotten harder” it’s gotten noisier, more emotional, and far less forgiving of vague positioning. We’re seeing great businesses wobble, and we’re also seeing a flood of surface-level advice that sounds confident but doesn’t match how people actually buy right now. I’m calling out the pattern I’ve heard 3 times this week: coaches and advisers offering quick brand and business fixes that ignore the deeper drivers underneath the numbers.
I’m breaking this all down on a macro level. See the overview of the brand mechanics in a visual map.
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