Dean Gropper Presents
Dean Daniel Gropper has spent his career at the intersection of economics, finance, and business education, and he knows where the real conversations are happening. In this podcast, he sits down with the economists, scholars, and leaders worth listening to, digging into the questions that don't always have easy answers. No agenda. Just the ideas that matter.
Dean Gropper Presents
From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha
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In this episode, Dean Gropper sits down with Dr. Abhijit Ghua, a new marketing professor in the College of Business, to discuss his background, research, and the evolving role of artificial intelligence in marketing. Dr. Ghua shares his perspective on how AI has shifted from prediction to creation—exploring what generative AI means for businesses, consumers, and the way we interact with technology in everyday life. From AI-driven shopping experiences to its growing presence as a “virtual friend” or therapist, Dr. Ghua dives into the fascinating questions that shape his work: How do consumers respond to generative AI? And what does this mean for the future of marketing?
Recorded October 15, 2025
Business.fau.edu/podcasts