This Christmas, clever marketers are on high alert, and we need to be, too. When holiday decorations go up, our guard goes down. Even the most reasonable find themselves tempted to throw caution—and hard-fought savings— out the window. Why? Because overspending creates an illusion of abundance, happiness, and connection— which we all want especially at Christmas.
When December’s decorations come down and January’s credit card statement comes in, the bounce-back of fake abundance caused by overspending brings only emptiness of heart, hope, and bank account. But not for you, because you know spending is never about wealth— it’s always about wisdom.
Today, my gift is to refresh you with one of our most important episodes: “Marketing, 101: What are they really selling you?” I pray it helps you sail through this season financially unwounded so you may celebrate in perfect peace.
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