94. Your Book as Your Best Marketing Tool Artwork

Full of Words

Explore the power of language on the Full of Words Podcast with hosts Sue and CJ.

Through insightful discussions and engaging interviews, this weekly podcast delves into how words and communication deeply impact business, society and our everyday lives.

Sue and CJ draw from decades of combined experience to analyse the role words and language play in effective messaging and provide tips that will empower listeners' personal and professional communications.

Pull up a comfy chair, grab your favourite cuppa, and join two friends who turn their word love into wise lessons that will leave you feeling wittier and wiser!

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Full of Words

94. Your Book as Your Best Marketing Tool

December 05, 2024 • Sue Kennedy and Catherine James • Episode 94

Have you ever thought, “Hey, maybe I should write a book,” only to immediately think, “Wait, what would I even write about?”

In this episode of Full of Words, CJ flips the mic to interview Sue Kennedy, book coach extraordinaire and founder of The Author Academy. Together, they tackle how creating a book can elevate your business, establish your authority, and attract the right clients. They explore the practical steps to begin, common challenges authors face, and the tangible benefits of having a book as part of your business strategy.

Whether you're an entrepreneur looking to expand your reach or curious about the book-writing process, this episode provides clear insights to help you take the first step–tune in now!

If you’re ready to explore how writing a book can transform your business, visit www.authoracademy.com.au/gifts to access free resources and schedule a no-cost consultation with Sue. Start making your book a reality today!

Highlights:

(01:34) Sue explains her role in helping entrepreneurs write and publish impactful books.

(02:44) Why a book is a long-term lead generator for your business.

(05:19) The brainstorming process: uncovering hidden insights and ideas.

(06:52) Why it’s okay to adjust your book’s direction as you go.

(08:59) The importance of collaboration over DIY tools like AI for writing success.

(11:32) Using a book as a business card that builds credibility.

(12:15) How outlining your book can turn uncertainty into confidence.

(17:30) Identifying the unique value you provide to guide your book’s focus.

Sue Kennedy Links:

Website:authoracademy.com.au

LinkedIn:Sue Kennedy Book Coaching Expert