CMM - OFF THE PAGE

CMM – OFF THE PAGE is a podcast brought to you by CMM magazine. The podcast is hosted by respected leaders in the social care sector alongside CMM’s editorial team and is essential listening for all decision makers working in the sector. Guest speakers will equip listeners with take-home advice developed from learned experience having overcome the very problems we strive to solve in each episode. Topics include everything from legal challenges and recruitment strategies to supporting workforce wellbeing and technology innovations in the social care sector. CMM – OFF THE PAGE adds to CMM’s portfolio of content, which already delivers daily news, blogs, a monthly magazine and CMM Insight events. Subscription is FREE and is available to listen to via Spotify and iTunes. Podcasts will be published every other month.Visit www.caremanagementmatters.co.uk for more information and visit CMM’s Twitter feed for updates. To get involved in the podcast, contact: editor@caremanagementmatters.co.uk

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CMM - OFF THE PAGE

CMM OFF THE PAGE | SUPPORTING THE WELLBEING OF THE HOMECARE WORKFORCE

February 23, 2024 • CMM Magazine • Season 1 • Episode 10

Episode 10: Supporting the wellbeing of the Homecare workforce
In this episode, we hear from Dr Jane Townson OBE, Chief Executive of the Homecare Association, Sharon Lowrie, Chief Executive of Be Caring, and David Glover, Chief Executive of Caremark. Together they explore ways to create an environment where care workers feel valued, drawing on personal anecdotes and discussing how to give carers more autonomy, a sense of belonging and the feeling they are making a valued contribution in the community.

With over half of providers delivering less care than they did 12 months ago, despite demand for homecare increasing since the beginning of 2022, they discuss the inconsistency of carers’ income and how that devalues the workforce. The importance of regular touch points for staff and being responsive to the needs of the workforce is discussed, as is the notion that the NHS and care workforce could be viewed as multidisciplinary teams in a geographic area, working together to support people.

David Glover highlights the value of an employee carer engagement app to help carers feel part of a team and Sharon Lowrie shares her strategies for retaining staff and a new model for paying carers. Jane Townson shares the Homecare Association’s call to Government and what the 10-year workforce plan should look like for social care.

Episode Speakers:

David Glover, Chief Executive, Caremark
David Glover is a solicitor and a leading UK franchising specialist. In 1996 David was ranked as one of the leading franchise solicitors in the UK. He then left the legal profession to pursue his franchising talents further, developing the global brand Subway Sandwiches across the South East. He opened some of the first Subways in the UK and went on to build up an extensive territory of stores, before selling the company in 2001. Now, as Joint Chief Executive Officer of Caremark, David is dedicated to growing the business and delivering exceptional home care to as many people across the UK as possible.

Sharon Lowrie, Chief Executive, Be Caring
Sharon joined Be Caring as Chief Executive Officer in April 2018, when the business was known as Care and Share Associates (CASA). Sharon’s immediate aim was to stabilise the organisation financially whilst considering its reputation – having a strategy for the organisation to fulfil its potential as an employee-owned social enterprise. This ambition has led the business on its journey from CASA to Be Caring.

Dr Jane Townson OBE, Chief Executive, The Homecare Association
Jane has extensive experience in the social care, health, housing, and technology sectors. She is Chair of the Board of Kraydel; formerly CEO Somerset Care Group; Chairman YourLife (JV with McCarthy & Stone); and Vice Chair UKHCA. Jane’s first career was in international leadership roles in research and development in ICI, AstraZeneca, and Syngenta, where she was Global Head of Bioscience Research. She then established her own business providing consultancy and training on the link between lifestyle factors and public health, working with private individuals and public sector organisations.

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To watch the video version of the recording, visit CMM's YouTube page: Care Management Matters (CMM) - YouTube