{"version":"1.0.0","segments":[{"speaker":"Nick Sonnenberg","startTime":0.0,"endTime":2.22,"body":"I've always"},{"speaker":"Nick Sonnenberg","startTime":0.0,"endTime":2.22,"body":"been obsessed with time and"},{"speaker":"Nick Sonnenberg","startTime":2.22,"endTime":5.19,"body":"efficiency. I've always thought"},{"speaker":"Nick Sonnenberg","startTime":2.22,"endTime":5.19,"body":"that time is the most scarce"},{"speaker":"Nick Sonnenberg","startTime":5.19,"endTime":8.34,"body":"resource that we have, you can"},{"speaker":"Nick Sonnenberg","startTime":5.19,"endTime":8.34,"body":"go bankrupt, and make back"},{"speaker":"Nick Sonnenberg","startTime":8.34,"endTime":10.98,"body":"money. But if you waste your"},{"speaker":"Nick Sonnenberg","startTime":8.34,"endTime":10.98,"body":"time, you're never getting that"},{"speaker":"Nick Sonnenberg","startTime":10.98,"endTime":15.15,"body":"back. And my friend, David Allen"},{"speaker":"Nick Sonnenberg","startTime":10.98,"endTime":15.15,"body":"wrote a book called Getting"},{"speaker":"Nick Sonnenberg","startTime":15.15,"endTime":18.3,"body":"Things Done. And he has a great"},{"speaker":"Nick Sonnenberg","startTime":15.15,"endTime":18.3,"body":"line, which is that your brain"},{"speaker":"Nick Sonnenberg","startTime":18.3,"endTime":22.17,"body":"is for having ideas, not holding"},{"speaker":"Nick Sonnenberg","startTime":18.3,"endTime":22.17,"body":"ideas. And I think that's a key"},{"speaker":"Nick Sonnenberg","startTime":22.17,"endTime":25.17,"body":"principle, as it relates to"},{"speaker":"Nick Sonnenberg","startTime":22.17,"endTime":25.17,"body":"productivity and life more"},{"speaker":"Nick Sonnenberg","startTime":25.17,"endTime":28.71,"body":"generally, that you need to have"},{"speaker":"Nick Sonnenberg","startTime":25.17,"endTime":28.71,"body":"systems to be able to capture"},{"speaker":"Nick Sonnenberg","startTime":28.74,"endTime":32.1,"body":"things so that you can have your"},{"speaker":"Nick Sonnenberg","startTime":28.74,"endTime":32.1,"body":"brain be as light as possible."},{"speaker":"Nick Sonnenberg","startTime":32.46,"endTime":35.85,"body":"And when you're when you're an"},{"speaker":"Nick Sonnenberg","startTime":32.46,"endTime":35.85,"body":"add person, you have this"},{"speaker":"Nick Sonnenberg","startTime":35.85,"endTime":39.33,"body":"natural tendency to keep adding"},{"speaker":"Nick Sonnenberg","startTime":35.85,"endTime":39.33,"body":"more load to your brain. So you"},{"speaker":"Nick Sonnenberg","startTime":39.33,"endTime":42.87,"body":"need to have systems to be able"},{"speaker":"Nick Sonnenberg","startTime":39.33,"endTime":42.87,"body":"to kind of cleanse and get it"},{"speaker":"Nick Sonnenberg","startTime":42.87,"endTime":45.45,"body":"out of your head so that you can"},{"speaker":"Nick Sonnenberg","startTime":42.87,"endTime":45.45,"body":"free up space to actually do"},{"speaker":"Nick Sonnenberg","startTime":45.45,"endTime":48.51,"body":"stuff with those ideas because"},{"speaker":"Nick Sonnenberg","startTime":45.45,"endTime":48.51,"body":"the stress and cognitive"},{"speaker":"Nick Sonnenberg","startTime":48.54,"endTime":53.7,"body":"overload that people face, it"},{"speaker":"Nick Sonnenberg","startTime":48.54,"endTime":53.7,"body":"just becomes utter chaos. It's"},{"speaker":"Nick Sonnenberg","startTime":53.7,"endTime":56.1,"body":"like a clown rodeo show going on"},{"speaker":"Nick Sonnenberg","startTime":53.7,"endTime":56.1,"body":"in your head."},{"speaker":"Brooke Schnittman","startTime":57.45,"endTime":60.45,"body":"Welcome to"},{"speaker":"Brooke Schnittman","startTime":57.45,"endTime":60.45,"body":"successful with ADHD. I'm Brooke"},{"speaker":"Brooke Schnittman","startTime":60.45,"endTime":65.13,"body":"Shipman. Let's get started."},{"speaker":"Brooke Schnittman","startTime":60.45,"endTime":65.13,"body":"Welcome back to successful with"},{"speaker":"Brooke Schnittman","startTime":65.13,"endTime":70.32,"body":"ADHD. today. I have Nicholas"},{"speaker":"Brooke Schnittman","startTime":65.13,"endTime":70.32,"body":"Sonnenberg, who also goes by NEC"},{"speaker":"Brooke Schnittman","startTime":70.62,"endTime":76.38,"body":"and he has a lot of titles. He"},{"speaker":"Brooke Schnittman","startTime":70.62,"endTime":76.38,"body":"is an entrepreneur. He is a"},{"speaker":"Brooke Schnittman","startTime":76.41,"endTime":81.48,"body":"columnist, I guess lecturer at"},{"speaker":"Brooke Schnittman","startTime":76.41,"endTime":81.48,"body":"Columbia University, and WSJ"},{"speaker":"Brooke Schnittman","startTime":81.48,"endTime":85.02,"body":"Best Selling Author of come up"},{"speaker":"Brooke Schnittman","startTime":81.48,"endTime":85.02,"body":"for air, you might have seen it."},{"speaker":"Brooke Schnittman","startTime":85.5,"endTime":89.58,"body":"Tony Robbins, the Tony Robbins"},{"speaker":"Brooke Schnittman","startTime":85.5,"endTime":89.58,"body":"reviews it and has amazing"},{"speaker":"Brooke Schnittman","startTime":89.58,"endTime":93.09,"body":"things to say about it. Nick is"},{"speaker":"Brooke Schnittman","startTime":89.58,"endTime":93.09,"body":"also the founder and CEO of"},{"speaker":"Brooke Schnittman","startTime":93.09,"endTime":95.97,"body":"leverage, which is a leading"},{"speaker":"Brooke Schnittman","startTime":93.09,"endTime":95.97,"body":"operational efficiency"},{"speaker":"Brooke Schnittman","startTime":96.0,"endTime":99.87,"body":"consultancy that helps companies"},{"speaker":"Brooke Schnittman","startTime":96.0,"endTime":99.87,"body":"implement his cprw business"},{"speaker":"Brooke Schnittman","startTime":99.9,"endTime":103.77,"body":"efficiency framework definitely"},{"speaker":"Brooke Schnittman","startTime":99.9,"endTime":103.77,"body":"want to go into that. Nick, also"},{"speaker":"Brooke Schnittman","startTime":103.77,"endTime":109.8,"body":"has ADHD, and manages people"},{"speaker":"Brooke Schnittman","startTime":103.77,"endTime":109.8,"body":"with ADHD. So I want to talk"},{"speaker":"Brooke Schnittman","startTime":109.8,"endTime":113.7,"body":"more about that. He spent"},{"speaker":"Brooke Schnittman","startTime":109.8,"endTime":113.7,"body":"working for eight years as a"},{"speaker":"Brooke Schnittman","startTime":113.7,"endTime":119.37,"body":"high frequency trader on Wall"},{"speaker":"Brooke Schnittman","startTime":113.7,"endTime":119.37,"body":"Street. So yeah, I guarantee"},{"speaker":"Brooke Schnittman","startTime":119.37,"endTime":123.75,"body":"you, he has a lot to say about"},{"speaker":"Brooke Schnittman","startTime":119.37,"endTime":123.75,"body":"that as well. And his CPR"},{"speaker":"Brooke Schnittman","startTime":123.75,"endTime":126.27,"body":"framework stands for"},{"speaker":"Brooke Schnittman","startTime":123.75,"endTime":126.27,"body":"communication, planning and"},{"speaker":"Brooke Schnittman","startTime":126.27,"endTime":131.28,"body":"resources. He has framework that"},{"speaker":"Brooke Schnittman","startTime":126.27,"endTime":131.28,"body":"consistently results in greater"},{"speaker":"Brooke Schnittman","startTime":131.28,"endTime":134.85,"body":"output, less stress, happier"},{"speaker":"Brooke Schnittman","startTime":131.28,"endTime":134.85,"body":"employees, and the potential to"},{"speaker":"Brooke Schnittman","startTime":134.85,"endTime":139.14,"body":"gain an extra full day per week,"},{"speaker":"Brooke Schnittman","startTime":134.85,"endTime":139.14,"body":"guys, you know, with ADHD, we"},{"speaker":"Brooke Schnittman","startTime":139.14,"endTime":145.89,"body":"are constantly battling the"},{"speaker":"Brooke Schnittman","startTime":139.14,"endTime":145.89,"body":"clock. So with time blindness"},{"speaker":"Brooke Schnittman","startTime":145.89,"endTime":151.68,"body":"and feeling like we can't ever"},{"speaker":"Brooke Schnittman","startTime":145.89,"endTime":151.68,"body":"accomplish our tasks. Nick is"},{"speaker":"Brooke Schnittman","startTime":151.68,"endTime":156.33,"body":"going to help us with that on"},{"speaker":"Brooke Schnittman","startTime":151.68,"endTime":156.33,"body":"today's podcast. And he has"},{"speaker":"Brooke Schnittman","startTime":156.78,"endTime":160.65,"body":"worked with organizations of all"},{"speaker":"Brooke Schnittman","startTime":156.78,"endTime":160.65,"body":"sizes and across all industries"},{"speaker":"Brooke Schnittman","startTime":160.65,"endTime":164.49,"body":"from high growth startups to the"},{"speaker":"Brooke Schnittman","startTime":160.65,"endTime":164.49,"body":"fortune 10. Welcome."},{"speaker":"Nick Sonnenberg","startTime":164.76,"endTime":165.81,"body":"Thanks for"},{"speaker":"Nick Sonnenberg","startTime":164.76,"endTime":165.81,"body":"having me, bro."},{"speaker":"Brooke Schnittman","startTime":166.08,"endTime":169.2,"body":"Thanks for"},{"speaker":"Brooke Schnittman","startTime":166.08,"endTime":169.2,"body":"being here. So Nick, we were"},{"speaker":"Brooke Schnittman","startTime":169.2,"endTime":172.77,"body":"talking for a little bit before"},{"speaker":"Brooke Schnittman","startTime":169.2,"endTime":172.77,"body":"the podcast, I asked if you had"},{"speaker":"Brooke Schnittman","startTime":172.77,"endTime":176.64,"body":"ADHD, you said that you think"},{"speaker":"Brooke Schnittman","startTime":172.77,"endTime":176.64,"body":"you do, you're prescribed"},{"speaker":"Brooke Schnittman","startTime":176.64,"endTime":180.33,"body":"Adderall. So that would mean"},{"speaker":"Brooke Schnittman","startTime":176.64,"endTime":180.33,"body":"that you do have ADHD. But the"},{"speaker":"Brooke Schnittman","startTime":180.33,"endTime":187.14,"body":"thing that so many people don't"},{"speaker":"Brooke Schnittman","startTime":180.33,"endTime":187.14,"body":"understand is that people with"},{"speaker":"Brooke Schnittman","startTime":187.14,"endTime":191.19,"body":"ADHD can be so successful. And"},{"speaker":"Brooke Schnittman","startTime":187.14,"endTime":191.19,"body":"they can also manage other"},{"speaker":"Brooke Schnittman","startTime":191.19,"endTime":195.3,"body":"people, which you do, and also"},{"speaker":"Brooke Schnittman","startTime":191.19,"endTime":195.3,"body":"your superpower from the little"},{"speaker":"Brooke Schnittman","startTime":195.3,"endTime":197.88,"body":"that I know about you. And"},{"speaker":"Brooke Schnittman","startTime":195.3,"endTime":197.88,"body":"hopefully you can tell me more"},{"speaker":"Brooke Schnittman","startTime":197.88,"endTime":202.14,"body":"on this call today is that you"},{"speaker":"Brooke Schnittman","startTime":197.88,"endTime":202.14,"body":"can do operations. And so many"},{"speaker":"Brooke Schnittman","startTime":202.14,"endTime":206.19,"body":"individuals with ADHD have such"},{"speaker":"Brooke Schnittman","startTime":202.14,"endTime":206.19,"body":"a difficult time with operations"},{"speaker":"Brooke Schnittman","startTime":206.19,"endTime":211.26,"body":"as we have difficulty planning"},{"speaker":"Brooke Schnittman","startTime":206.19,"endTime":211.26,"body":"and organizing and prioritizing."},{"speaker":"Brooke Schnittman","startTime":211.26,"endTime":214.83,"body":"So we usually get like a CEO or"},{"speaker":"Brooke Schnittman","startTime":211.26,"endTime":214.83,"body":"assistant to help us with that."},{"speaker":"Brooke Schnittman","startTime":214.83,"endTime":219.57,"body":"So can you walk us through a"},{"speaker":"Brooke Schnittman","startTime":214.83,"endTime":219.57,"body":"little bit about how you help"},{"speaker":"Brooke Schnittman","startTime":219.57,"endTime":222.78,"body":"other businesses be more"},{"speaker":"Brooke Schnittman","startTime":219.57,"endTime":222.78,"body":"operationally efficient?"},{"speaker":"Nick Sonnenberg","startTime":223.74,"endTime":228.63,"body":"Yeah, sure. You"},{"speaker":"Nick Sonnenberg","startTime":223.74,"endTime":228.63,"body":"know, I think ADHD, you know, I"},{"speaker":"Nick Sonnenberg","startTime":228.63,"endTime":232.83,"body":"think it's a spectrum. I think"},{"speaker":"Nick Sonnenberg","startTime":228.63,"endTime":232.83,"body":"I'm probably lower middle, like"},{"speaker":"Nick Sonnenberg","startTime":232.83,"endTime":236.67,"body":"probably relatively lower on the"},{"speaker":"Nick Sonnenberg","startTime":232.83,"endTime":236.67,"body":"spectrum. I haven't, you know,"},{"speaker":"Nick Sonnenberg","startTime":236.79,"endTime":240.54,"body":"taken any Adderall for three"},{"speaker":"Nick Sonnenberg","startTime":236.79,"endTime":240.54,"body":"years, actually, my past life, I"},{"speaker":"Nick Sonnenberg","startTime":240.54,"endTime":243.75,"body":"was a high frequency trader, and"},{"speaker":"Nick Sonnenberg","startTime":240.54,"endTime":243.75,"body":"I took Adderall for one year and"},{"speaker":"Nick Sonnenberg","startTime":243.75,"endTime":245.85,"body":"it was the worst year that I had"},{"speaker":"Nick Sonnenberg","startTime":243.75,"endTime":245.85,"body":"trading because I think it"},{"speaker":"Nick Sonnenberg","startTime":245.85,"endTime":249.09,"body":"blocked I think it's, it's a"},{"speaker":"Nick Sonnenberg","startTime":245.85,"endTime":249.09,"body":"really useful tool, especially"},{"speaker":"Nick Sonnenberg","startTime":249.09,"endTime":251.4,"body":"if you need it. It's definitely"},{"speaker":"Nick Sonnenberg","startTime":249.09,"endTime":251.4,"body":"useful for me at least it"},{"speaker":"Nick Sonnenberg","startTime":251.4,"endTime":255.78,"body":"stunted a lot of my kind of"},{"speaker":"Nick Sonnenberg","startTime":251.4,"endTime":255.78,"body":"creativity. And so it was like"},{"speaker":"Nick Sonnenberg","startTime":255.78,"endTime":259.11,"body":"really good if I needed to read"},{"speaker":"Nick Sonnenberg","startTime":255.78,"endTime":259.11,"body":"a book, or sit down and just"},{"speaker":"Nick Sonnenberg","startTime":259.11,"endTime":259.95,"body":"crush some work."},{"speaker":"Brooke Schnittman","startTime":260.67,"endTime":262.59,"body":"But what"},{"speaker":"Brooke Schnittman","startTime":260.67,"endTime":262.59,"body":"about writing your book?"},{"speaker":"Nick Sonnenberg","startTime":263.64,"endTime":265.65,"body":"No, I didn't"},{"speaker":"Nick Sonnenberg","startTime":263.64,"endTime":265.65,"body":"you know, that's just good old"},{"speaker":"Nick Sonnenberg","startTime":265.65,"endTime":270.99,"body":"coffee and other stimulants."},{"speaker":"Nick Sonnenberg","startTime":265.65,"endTime":270.99,"body":"Yeah. nootropics coffee. You"},{"speaker":"Nick Sonnenberg","startTime":270.99,"endTime":275.07,"body":"know, for me, I find, you know,"},{"speaker":"Nick Sonnenberg","startTime":270.99,"endTime":275.07,"body":"having a good morning routine"},{"speaker":"Nick Sonnenberg","startTime":275.07,"endTime":279.51,"body":"and waking up early working out"},{"speaker":"Nick Sonnenberg","startTime":275.07,"endTime":279.51,"body":"strong cup of coffee. Those are"},{"speaker":"Nick Sonnenberg","startTime":279.51,"endTime":283.59,"body":"all kind of my equivalents of"},{"speaker":"Nick Sonnenberg","startTime":279.51,"endTime":283.59,"body":"taking like a pill. And I've"},{"speaker":"Nick Sonnenberg","startTime":283.59,"endTime":287.46,"body":"gotten into operational"},{"speaker":"Nick Sonnenberg","startTime":283.59,"endTime":287.46,"body":"efficiency as a as a way to"},{"speaker":"Nick Sonnenberg","startTime":287.46,"endTime":293.58,"body":"manage the add you know, I think"},{"speaker":"Nick Sonnenberg","startTime":287.46,"endTime":293.58,"body":"add it's your your superpower is"},{"speaker":"Nick Sonnenberg","startTime":293.58,"endTime":297.33,"body":"next to your kryptonite. I think"},{"speaker":"Nick Sonnenberg","startTime":293.58,"endTime":297.33,"body":"in most cases, my friend Jen"},{"speaker":"Nick Sonnenberg","startTime":297.33,"endTime":300.6,"body":"hoody. I heard her say that once"},{"speaker":"Nick Sonnenberg","startTime":297.33,"endTime":300.6,"body":"and it released back with me and"},{"speaker":"Nick Sonnenberg","startTime":300.6,"endTime":303.87,"body":"I think having ADHD can be a"},{"speaker":"Nick Sonnenberg","startTime":300.6,"endTime":303.87,"body":"superpower, but you just have to"},{"speaker":"Nick Sonnenberg","startTime":303.87,"endTime":306.57,"body":"be aware of the limitations that"},{"speaker":"Nick Sonnenberg","startTime":303.87,"endTime":306.57,"body":"comes with it and be able to"},{"speaker":"Nick Sonnenberg","startTime":306.57,"endTime":309.39,"body":"manage it because people with"},{"speaker":"Nick Sonnenberg","startTime":306.57,"endTime":309.39,"body":"ADHD, like some of the most"},{"speaker":"Nick Sonnenberg","startTime":309.39,"endTime":310.83,"body":"successful people in the world,"},{"speaker":"Brooke Schnittman","startTime":311.37,"endTime":313.5,"body":"Richard"},{"speaker":"Brooke Schnittman","startTime":311.37,"endTime":313.5,"body":"Branson, yeah."},{"speaker":"Nick Sonnenberg","startTime":313.8,"endTime":315.93,"body":"And you know,"},{"speaker":"Nick Sonnenberg","startTime":313.8,"endTime":315.93,"body":"you're probably getting way more"},{"speaker":"Nick Sonnenberg","startTime":315.93,"endTime":321.18,"body":"ideas than a normal person. And"},{"speaker":"Nick Sonnenberg","startTime":315.93,"endTime":321.18,"body":"so I, I've become obsessed with"},{"speaker":"Nick Sonnenberg","startTime":321.18,"endTime":325.29,"body":"operational efficiency, because"},{"speaker":"Nick Sonnenberg","startTime":321.18,"endTime":325.29,"body":"I get so many ideas, and so many"},{"speaker":"Nick Sonnenberg","startTime":325.32,"endTime":328.89,"body":"opportunities and all this"},{"speaker":"Nick Sonnenberg","startTime":325.32,"endTime":328.89,"body":"stuff, and it can become"},{"speaker":"Nick Sonnenberg","startTime":328.92,"endTime":334.83,"body":"overwhelming, if you don't have"},{"speaker":"Nick Sonnenberg","startTime":328.92,"endTime":334.83,"body":"a way to manage it. And what I"},{"speaker":"Nick Sonnenberg","startTime":334.83,"endTime":337.77,"body":"see a lot of people happen to a"},{"speaker":"Nick Sonnenberg","startTime":334.83,"endTime":337.77,"body":"lot of people is, especially"},{"speaker":"Nick Sonnenberg","startTime":337.77,"endTime":342.36,"body":"creative ADHD people, is, you"},{"speaker":"Nick Sonnenberg","startTime":337.77,"endTime":342.36,"body":"know, they, they come up with"},{"speaker":"Nick Sonnenberg","startTime":342.36,"endTime":345.27,"body":"millions of ideas, some of them"},{"speaker":"Nick Sonnenberg","startTime":342.36,"endTime":345.27,"body":"are good, but it becomes"},{"speaker":"Nick Sonnenberg","startTime":345.27,"endTime":348.0,"body":"overwhelming for them. And then"},{"speaker":"Nick Sonnenberg","startTime":345.27,"endTime":348.0,"body":"it becomes frustrating because"},{"speaker":"Nick Sonnenberg","startTime":348.0,"endTime":350.91,"body":"they don't have the capacity or"},{"speaker":"Nick Sonnenberg","startTime":348.0,"endTime":350.91,"body":"bandwidth or resources to"},{"speaker":"Nick Sonnenberg","startTime":350.91,"endTime":355.23,"body":"actually execute on these"},{"speaker":"Nick Sonnenberg","startTime":350.91,"endTime":355.23,"body":"things. And so, you know, I have"},{"speaker":"Nick Sonnenberg","startTime":355.23,"endTime":358.41,"body":"an idea is worth nothing if you"},{"speaker":"Nick Sonnenberg","startTime":355.23,"endTime":358.41,"body":"can't do something with it."},{"speaker":"Nick Sonnenberg","startTime":358.98,"endTime":362.79,"body":"100%, I've always been obsessed"},{"speaker":"Nick Sonnenberg","startTime":358.98,"endTime":362.79,"body":"with time and efficiency, I've"},{"speaker":"Nick Sonnenberg","startTime":362.79,"endTime":365.7,"body":"always thought that time is the"},{"speaker":"Nick Sonnenberg","startTime":362.79,"endTime":365.7,"body":"most scarce resource that we"},{"speaker":"Nick Sonnenberg","startTime":365.7,"endTime":369.48,"body":"have, you can go bankrupt, and"},{"speaker":"Nick Sonnenberg","startTime":365.7,"endTime":369.48,"body":"make back money. But you if you"},{"speaker":"Nick Sonnenberg","startTime":369.48,"endTime":373.32,"body":"waste your time, you're never"},{"speaker":"Nick Sonnenberg","startTime":369.48,"endTime":373.32,"body":"getting that back. And I"},{"speaker":"Nick Sonnenberg","startTime":373.32,"endTime":377.25,"body":"developed a lot of the"},{"speaker":"Nick Sonnenberg","startTime":373.32,"endTime":377.25,"body":"principles and frameworks that I"},{"speaker":"Nick Sonnenberg","startTime":377.31,"endTime":381.06,"body":"discuss in my book, and we help"},{"speaker":"Nick Sonnenberg","startTime":377.31,"endTime":381.06,"body":"businesses with through my"},{"speaker":"Nick Sonnenberg","startTime":381.06,"endTime":386.49,"body":"consulting company leverage, as"},{"speaker":"Nick Sonnenberg","startTime":381.06,"endTime":386.49,"body":"a way to be able to capture and"},{"speaker":"Nick Sonnenberg","startTime":386.49,"endTime":389.97,"body":"make sure that you fulfill on"},{"speaker":"Nick Sonnenberg","startTime":386.49,"endTime":389.97,"body":"all those good ideas and you're"},{"speaker":"Nick Sonnenberg","startTime":389.97,"endTime":396.0,"body":"able to not get stuck in them or"},{"speaker":"Nick Sonnenberg","startTime":389.97,"endTime":396.0,"body":"overwhelmed by them. But you're"},{"speaker":"Nick Sonnenberg","startTime":396.0,"endTime":398.76,"body":"able to capture them and then"},{"speaker":"Nick Sonnenberg","startTime":396.0,"endTime":398.76,"body":"move on and continue having"},{"speaker":"Nick Sonnenberg","startTime":398.76,"endTime":401.01,"body":"creative ideas or working on"},{"speaker":"Nick Sonnenberg","startTime":398.76,"endTime":401.01,"body":"high level things because the"},{"speaker":"Nick Sonnenberg","startTime":401.01,"endTime":406.44,"body":"stress and cognitive overload"},{"speaker":"Nick Sonnenberg","startTime":401.01,"endTime":406.44,"body":"that people face when they're,"},{"speaker":"Nick Sonnenberg","startTime":406.92,"endTime":409.23,"body":"you know, having all these"},{"speaker":"Nick Sonnenberg","startTime":406.92,"endTime":409.23,"body":"ideas, and then they're stressed"},{"speaker":"Nick Sonnenberg","startTime":409.23,"endTime":411.93,"body":"out Wait, what was the last good"},{"speaker":"Nick Sonnenberg","startTime":409.23,"endTime":411.93,"body":"idea I had? Or what was the next"},{"speaker":"Nick Sonnenberg","startTime":411.93,"endTime":414.66,"body":"step without or did I follow up"},{"speaker":"Nick Sonnenberg","startTime":411.93,"endTime":414.66,"body":"with this person, and it's like,"},{"speaker":"Nick Sonnenberg","startTime":415.02,"endTime":418.8,"body":"it just becomes utter chaos."},{"speaker":"Nick Sonnenberg","startTime":415.02,"endTime":418.8,"body":"It's like a clown rodeo show"},{"speaker":"Nick Sonnenberg","startTime":418.8,"endTime":421.83,"body":"going on in your head. So my"},{"speaker":"Nick Sonnenberg","startTime":418.8,"endTime":421.83,"body":"friend David Allen wrote a book"},{"speaker":"Nick Sonnenberg","startTime":421.83,"endTime":424.74,"body":"called Getting Things Done. And"},{"speaker":"Nick Sonnenberg","startTime":421.83,"endTime":424.74,"body":"he has a great line, which is"},{"speaker":"Nick Sonnenberg","startTime":424.74,"endTime":428.73,"body":"that your brain is for having"},{"speaker":"Nick Sonnenberg","startTime":424.74,"endTime":428.73,"body":"ideas, not holding ideas. And I"},{"speaker":"Nick Sonnenberg","startTime":428.73,"endTime":432.03,"body":"think that's a key principle, as"},{"speaker":"Nick Sonnenberg","startTime":428.73,"endTime":432.03,"body":"it relates to productivity and"},{"speaker":"Nick Sonnenberg","startTime":432.03,"endTime":435.15,"body":"life more generally, that you"},{"speaker":"Nick Sonnenberg","startTime":432.03,"endTime":435.15,"body":"need to have systems to be able"},{"speaker":"Nick Sonnenberg","startTime":435.15,"endTime":438.51,"body":"to capture things so that you"},{"speaker":"Nick Sonnenberg","startTime":435.15,"endTime":438.51,"body":"can have your brain be as light"},{"speaker":"Nick Sonnenberg","startTime":438.51,"endTime":442.77,"body":"as possible. And when you're"},{"speaker":"Nick Sonnenberg","startTime":438.51,"endTime":442.77,"body":"when you're an add person, you"},{"speaker":"Nick Sonnenberg","startTime":442.77,"endTime":446.1,"body":"have this natural tendency to"},{"speaker":"Nick Sonnenberg","startTime":442.77,"endTime":446.1,"body":"keep adding more load to your"},{"speaker":"Nick Sonnenberg","startTime":446.1,"endTime":448.62,"body":"brain. So you need to have"},{"speaker":"Nick Sonnenberg","startTime":446.1,"endTime":448.62,"body":"systems to be able to kind of"},{"speaker":"Nick Sonnenberg","startTime":448.62,"endTime":451.92,"body":"cleanse and get it out of your"},{"speaker":"Nick Sonnenberg","startTime":448.62,"endTime":451.92,"body":"head so that you can free up"},{"speaker":"Nick Sonnenberg","startTime":451.92,"endTime":454.29,"body":"space to actually do stuff with"},{"speaker":"Nick Sonnenberg","startTime":451.92,"endTime":454.29,"body":"those ideas. Does that make"},{"speaker":"Nick Sonnenberg","startTime":454.29,"endTime":454.71,"body":"sense?"},{"speaker":"Brooke Schnittman","startTime":455.46,"endTime":459.9,"body":"100% 100% We"},{"speaker":"Brooke Schnittman","startTime":455.46,"endTime":459.9,"body":"have so much chaotic thinking,"},{"speaker":"Brooke Schnittman","startTime":460.11,"endTime":464.88,"body":"in our brain, our brains can be"},{"speaker":"Brooke Schnittman","startTime":460.11,"endTime":464.88,"body":"like ping pong balls. And if we"},{"speaker":"Brooke Schnittman","startTime":464.88,"endTime":468.87,"body":"don't get it out and onto paper,"},{"speaker":"Brooke Schnittman","startTime":464.88,"endTime":468.87,"body":"or share ideas, and then pick"},{"speaker":"Brooke Schnittman","startTime":468.9,"endTime":475.98,"body":"something to execute, or work"},{"speaker":"Brooke Schnittman","startTime":468.9,"endTime":475.98,"body":"on. We're just in constant"},{"speaker":"Brooke Schnittman","startTime":475.98,"endTime":482.04,"body":"chaos. So I 100% agree with what"},{"speaker":"Brooke Schnittman","startTime":475.98,"endTime":482.04,"body":"you're saying. And I know that"},{"speaker":"Brooke Schnittman","startTime":482.04,"endTime":486.06,"body":"you talk about like saving"},{"speaker":"Brooke Schnittman","startTime":482.04,"endTime":486.06,"body":"versus investing time. Talk to"},{"speaker":"Brooke Schnittman","startTime":486.06,"endTime":490.62,"body":"me a little bit more about that,"},{"speaker":"Brooke Schnittman","startTime":486.06,"endTime":490.62,"body":"and how it might go into getting"},{"speaker":"Brooke Schnittman","startTime":490.62,"endTime":491.97,"body":"a day back of your time."},{"speaker":"Nick Sonnenberg","startTime":492.12,"endTime":494.61,"body":"Jay Abraham"},{"speaker":"Nick Sonnenberg","startTime":492.12,"endTime":494.61,"body":"always talks about like running"},{"speaker":"Nick Sonnenberg","startTime":494.61,"endTime":496.8,"body":"your business, like you're a"},{"speaker":"Nick Sonnenberg","startTime":494.61,"endTime":496.8,"body":"hedge fund manager, and I happen"},{"speaker":"Nick Sonnenberg","startTime":496.8,"endTime":499.2,"body":"to have been a high frequency"},{"speaker":"Nick Sonnenberg","startTime":496.8,"endTime":499.2,"body":"trader on Wall Street for eight"},{"speaker":"Nick Sonnenberg","startTime":499.2,"endTime":504.0,"body":"years. So I have an interesting"},{"speaker":"Nick Sonnenberg","startTime":499.2,"endTime":504.0,"body":"perspective of financial markets"},{"speaker":"Nick Sonnenberg","startTime":504.0,"endTime":507.48,"body":"and risk and reward and"},{"speaker":"Nick Sonnenberg","startTime":504.0,"endTime":507.48,"body":"investing. And there's so much"},{"speaker":"Nick Sonnenberg","startTime":507.84,"endTime":512.4,"body":"parallel between how you think"},{"speaker":"Nick Sonnenberg","startTime":507.84,"endTime":512.4,"body":"about an investment in the stock"},{"speaker":"Nick Sonnenberg","startTime":512.4,"endTime":517.77,"body":"market or trading. And with your"},{"speaker":"Nick Sonnenberg","startTime":512.4,"endTime":517.77,"body":"time, it's, it's an asset just"},{"speaker":"Nick Sonnenberg","startTime":517.77,"endTime":522.69,"body":"like, you know, stock is an"},{"speaker":"Nick Sonnenberg","startTime":517.77,"endTime":522.69,"body":"asset or money physical cash is"},{"speaker":"Nick Sonnenberg","startTime":522.69,"endTime":527.76,"body":"an asset. And you can spend your"},{"speaker":"Nick Sonnenberg","startTime":522.69,"endTime":527.76,"body":"time, well, let's take money,"},{"speaker":"Nick Sonnenberg","startTime":527.79,"endTime":530.79,"body":"that's the let's start with"},{"speaker":"Nick Sonnenberg","startTime":527.79,"endTime":530.79,"body":"money. You can spend your money"},{"speaker":"Nick Sonnenberg","startTime":530.79,"endTime":535.71,"body":"on a good restaurant, you know,"},{"speaker":"Nick Sonnenberg","startTime":530.79,"endTime":535.71,"body":"or, you know, a massage, right?"},{"speaker":"Nick Sonnenberg","startTime":535.71,"endTime":539.16,"body":"That's, you know, spending money"},{"speaker":"Nick Sonnenberg","startTime":535.71,"endTime":539.16,"body":"and hopefully you get pleasure"},{"speaker":"Nick Sonnenberg","startTime":539.16,"endTime":542.43,"body":"from it. So sometimes you spend"},{"speaker":"Nick Sonnenberg","startTime":539.16,"endTime":542.43,"body":"and you get joy from it,"},{"speaker":"Nick Sonnenberg","startTime":542.43,"endTime":546.12,"body":"sometimes you spend it, it's a"},{"speaker":"Nick Sonnenberg","startTime":542.43,"endTime":546.12,"body":"pure waste. Sometimes you invest"},{"speaker":"Nick Sonnenberg","startTime":546.15,"endTime":549.06,"body":"money, though, so you take your"},{"speaker":"Nick Sonnenberg","startTime":546.15,"endTime":549.06,"body":"money and you buy a house or you"},{"speaker":"Nick Sonnenberg","startTime":549.06,"endTime":553.8,"body":"buy stocks or something where"},{"speaker":"Nick Sonnenberg","startTime":549.06,"endTime":553.8,"body":"you're hoping or expecting to"},{"speaker":"Nick Sonnenberg","startTime":553.8,"endTime":557.55,"body":"get more money. You put"},{"speaker":"Nick Sonnenberg","startTime":553.8,"endTime":557.55,"body":"something in now and you hope to"},{"speaker":"Nick Sonnenberg","startTime":557.55,"endTime":562.38,"body":"get more later. And it's the"},{"speaker":"Nick Sonnenberg","startTime":557.55,"endTime":562.38,"body":"same with time. You can spend"},{"speaker":"Nick Sonnenberg","startTime":562.38,"endTime":566.01,"body":"your time with loved ones and"},{"speaker":"Nick Sonnenberg","startTime":562.38,"endTime":566.01,"body":"get joy, right like you could"},{"speaker":"Nick Sonnenberg","startTime":566.01,"endTime":569.31,"body":"spend it you know, at a"},{"speaker":"Nick Sonnenberg","startTime":566.01,"endTime":569.31,"body":"Thanksgiving dinner, you can"},{"speaker":"Nick Sonnenberg","startTime":569.31,"endTime":571.89,"body":"waste time you could literally"},{"speaker":"Nick Sonnenberg","startTime":569.31,"endTime":571.89,"body":"like paint a wall and just like"},{"speaker":"Nick Sonnenberg","startTime":571.89,"endTime":575.46,"body":"watch it dry and you know get no"},{"speaker":"Nick Sonnenberg","startTime":571.89,"endTime":575.46,"body":"joy and no value"},{"speaker":"Brooke Schnittman","startTime":575.55,"endTime":578.64,"body":"or being"},{"speaker":"Brooke Schnittman","startTime":575.55,"endTime":578.64,"body":"conversations with people where"},{"speaker":"Nick Sonnenberg","startTime":578.64,"endTime":582.12,"body":"you can invest"},{"speaker":"Nick Sonnenberg","startTime":578.64,"endTime":582.12,"body":"your time. And that's like you"},{"speaker":"Nick Sonnenberg","startTime":582.12,"endTime":586.89,"body":"could you know, rather than"},{"speaker":"Nick Sonnenberg","startTime":582.12,"endTime":586.89,"body":"brute forcing how to onboard a"},{"speaker":"Nick Sonnenberg","startTime":586.89,"endTime":591.03,"body":"client, you can take a step"},{"speaker":"Nick Sonnenberg","startTime":586.89,"endTime":591.03,"body":"back, map it out, document the"},{"speaker":"Nick Sonnenberg","startTime":591.03,"endTime":594.33,"body":"process, try to automate things"},{"speaker":"Nick Sonnenberg","startTime":591.03,"endTime":594.33,"body":"with tools like Zapier and other"},{"speaker":"Nick Sonnenberg","startTime":594.33,"endTime":600.45,"body":"things. Maybe integrate that"},{"speaker":"Nick Sonnenberg","startTime":594.33,"endTime":600.45,"body":"with chat GPT to use a bit of AI"},{"speaker":"Nick Sonnenberg","startTime":600.45,"endTime":604.05,"body":"to enhance kind of what needs to"},{"speaker":"Nick Sonnenberg","startTime":600.45,"endTime":604.05,"body":"get done for that. And maybe it"},{"speaker":"Nick Sonnenberg","startTime":604.05,"endTime":607.59,"body":"takes you five to 10 hours to"},{"speaker":"Nick Sonnenberg","startTime":604.05,"endTime":607.59,"body":"set all that stuff up. But then"},{"speaker":"Nick Sonnenberg","startTime":607.59,"endTime":610.95,"body":"you've like now automated it."},{"speaker":"Nick Sonnenberg","startTime":607.59,"endTime":610.95,"body":"And you never have to waste that"},{"speaker":"Nick Sonnenberg","startTime":611.16,"endTime":614.37,"body":"couple hours a week, right? So"},{"speaker":"Nick Sonnenberg","startTime":611.16,"endTime":614.37,"body":"say if it takes you two hours a"},{"speaker":"Nick Sonnenberg","startTime":614.37,"endTime":619.29,"body":"week, to do some process, but it"},{"speaker":"Nick Sonnenberg","startTime":614.37,"endTime":619.29,"body":"takes you 10 hours of a time"},{"speaker":"Nick Sonnenberg","startTime":619.29,"endTime":624.48,"body":"investment, to document and"},{"speaker":"Nick Sonnenberg","startTime":619.29,"endTime":624.48,"body":"automate and like just get that"},{"speaker":"Nick Sonnenberg","startTime":624.48,"endTime":627.6,"body":"into a well oiled machine, that"},{"speaker":"Nick Sonnenberg","startTime":624.48,"endTime":627.6,"body":"now you don't have to spend that"},{"speaker":"Nick Sonnenberg","startTime":627.6,"endTime":630.54,"body":"two hours anymore. That's that's"},{"speaker":"Nick Sonnenberg","startTime":627.6,"endTime":630.54,"body":"an example of an investment"},{"speaker":"Nick Sonnenberg","startTime":630.57,"endTime":633.54,"body":"equivalent to investing in the"},{"speaker":"Nick Sonnenberg","startTime":630.57,"endTime":633.54,"body":"stock market or house right"},{"speaker":"Nick Sonnenberg","startTime":633.54,"endTime":637.41,"body":"after week five, you've broken"},{"speaker":"Nick Sonnenberg","startTime":633.54,"endTime":637.41,"body":"even on that investment. And so"},{"speaker":"Nick Sonnenberg","startTime":638.07,"endTime":641.01,"body":"I looked, I like to look at"},{"speaker":"Nick Sonnenberg","startTime":638.07,"endTime":641.01,"body":"everything from this lens of how"},{"speaker":"Nick Sonnenberg","startTime":641.01,"endTime":643.95,"body":"do you run your, your team or"},{"speaker":"Nick Sonnenberg","startTime":641.01,"endTime":643.95,"body":"your business like a hedge fund"},{"speaker":"Nick Sonnenberg","startTime":643.95,"endTime":647.7,"body":"manager? How do you look at time"},{"speaker":"Nick Sonnenberg","startTime":643.95,"endTime":647.7,"body":"allocation? Like any other"},{"speaker":"Nick Sonnenberg","startTime":647.7,"endTime":653.01,"body":"resource allocation, money or"},{"speaker":"Nick Sonnenberg","startTime":647.7,"endTime":653.01,"body":"whatever? And how can we be"},{"speaker":"Nick Sonnenberg","startTime":653.01,"endTime":656.1,"body":"looking at the risk and reward"},{"speaker":"Nick Sonnenberg","startTime":653.01,"endTime":656.1,"body":"and the return on investment as"},{"speaker":"Nick Sonnenberg","startTime":656.1,"endTime":660.66,"body":"it relates to operational"},{"speaker":"Nick Sonnenberg","startTime":656.1,"endTime":660.66,"body":"efficiency? So what can I do"},{"speaker":"Nick Sonnenberg","startTime":660.66,"endTime":665.25,"body":"right now where it you know, me"},{"speaker":"Nick Sonnenberg","startTime":660.66,"endTime":665.25,"body":"or my team spends a few hours to"},{"speaker":"Nick Sonnenberg","startTime":665.55,"endTime":669.45,"body":"do something, but then maybe we"},{"speaker":"Nick Sonnenberg","startTime":665.55,"endTime":669.45,"body":"save 10 minutes a week, right?"},{"speaker":"Nick Sonnenberg","startTime":669.45,"endTime":672.69,"body":"And then after three months, you"},{"speaker":"Nick Sonnenberg","startTime":669.45,"endTime":672.69,"body":"know, you're breaking even, I"},{"speaker":"Nick Sonnenberg","startTime":672.69,"endTime":676.23,"body":"know, there's literally 1000s of"},{"speaker":"Nick Sonnenberg","startTime":672.69,"endTime":676.23,"body":"things in your business right"},{"speaker":"Nick Sonnenberg","startTime":676.23,"endTime":678.66,"body":"now, or personal life for that"},{"speaker":"Nick Sonnenberg","startTime":676.23,"endTime":678.66,"body":"matter that you could be"},{"speaker":"Nick Sonnenberg","startTime":679.26,"endTime":683.85,"body":"thinking about in this from this"},{"speaker":"Nick Sonnenberg","startTime":679.26,"endTime":683.85,"body":"lens. Of course, you can't, you"},{"speaker":"Nick Sonnenberg","startTime":683.85,"endTime":685.98,"body":"got to keep the lights on, you"},{"speaker":"Nick Sonnenberg","startTime":683.85,"endTime":685.98,"body":"got to make payroll, you got to"},{"speaker":"Nick Sonnenberg","startTime":685.98,"endTime":688.2,"body":"make money. So like there's some"},{"speaker":"Nick Sonnenberg","startTime":685.98,"endTime":688.2,"body":"things that like you can't"},{"speaker":"Nick Sonnenberg","startTime":688.23,"endTime":693.24,"body":"always be doing, like long term,"},{"speaker":"Nick Sonnenberg","startTime":688.23,"endTime":693.24,"body":"you know, stuff, but most people"},{"speaker":"Nick Sonnenberg","startTime":694.26,"endTime":698.91,"body":"it's like 100%, short term zero"},{"speaker":"Nick Sonnenberg","startTime":694.26,"endTime":698.91,"body":"thinking on this long term"},{"speaker":"Nick Sonnenberg","startTime":699.12,"endTime":703.86,"body":"investing, you know, with a"},{"speaker":"Nick Sonnenberg","startTime":699.12,"endTime":703.86,"body":"return on time concept. And so"},{"speaker":"Nick Sonnenberg","startTime":703.89,"endTime":706.86,"body":"instead of just thinking all the"},{"speaker":"Nick Sonnenberg","startTime":703.89,"endTime":706.86,"body":"time, like, how do I just make a"},{"speaker":"Nick Sonnenberg","startTime":706.86,"endTime":711.06,"body":"quick buck? How do you maybe"},{"speaker":"Nick Sonnenberg","startTime":706.86,"endTime":711.06,"body":"allocate it to 5050 or 8020,"},{"speaker":"Nick Sonnenberg","startTime":711.06,"endTime":713.7,"body":"short term to long term,"},{"speaker":"Nick Sonnenberg","startTime":711.06,"endTime":713.7,"body":"whatever it is, but I want"},{"speaker":"Nick Sonnenberg","startTime":713.7,"endTime":716.52,"body":"people to really be thinking"},{"speaker":"Nick Sonnenberg","startTime":713.7,"endTime":716.52,"body":"about, you know, everything you"},{"speaker":"Nick Sonnenberg","startTime":716.52,"endTime":719.22,"body":"say yes, to say you're, you're,"},{"speaker":"Nick Sonnenberg","startTime":716.52,"endTime":719.22,"body":"you're saying no to an infinite"},{"speaker":"Nick Sonnenberg","startTime":719.22,"endTime":724.17,"body":"number of other things. And so"},{"speaker":"Nick Sonnenberg","startTime":719.22,"endTime":724.17,"body":"if I decide to manually onboard"},{"speaker":"Nick Sonnenberg","startTime":724.17,"endTime":729.87,"body":"a client, that's fine, but just"},{"speaker":"Nick Sonnenberg","startTime":724.17,"endTime":729.87,"body":"know that I'm making a decision"},{"speaker":"Nick Sonnenberg","startTime":730.02,"endTime":735.39,"body":"not to spend a little bit more"},{"speaker":"Nick Sonnenberg","startTime":730.02,"endTime":735.39,"body":"time to optimize or automate"},{"speaker":"Nick Sonnenberg","startTime":735.42,"endTime":739.56,"body":"that away, right. And I think"},{"speaker":"Nick Sonnenberg","startTime":735.42,"endTime":739.56,"body":"people are just like lacking"},{"speaker":"Nick Sonnenberg","startTime":739.56,"endTime":741.78,"body":"even that thinking or that"},{"speaker":"Nick Sonnenberg","startTime":739.56,"endTime":741.78,"body":"awareness, which is the most"},{"speaker":"Nick Sonnenberg","startTime":741.78,"endTime":744.45,"body":"important and we find it"},{"speaker":"Nick Sonnenberg","startTime":741.78,"endTime":744.45,"body":"leverage when you start adding"},{"speaker":"Nick Sonnenberg","startTime":744.45,"endTime":748.86,"body":"up all the ways and vantage"},{"speaker":"Nick Sonnenberg","startTime":744.45,"endTime":748.86,"body":"points that you can optimize."},{"speaker":"Nick Sonnenberg","startTime":749.61,"endTime":753.3,"body":"People are wasting 20 to 40% of"},{"speaker":"Nick Sonnenberg","startTime":749.61,"endTime":753.3,"body":"their week, like we're giving"},{"speaker":"Nick Sonnenberg","startTime":753.3,"endTime":756.81,"body":"back like crazy amounts of time,"},{"speaker":"Nick Sonnenberg","startTime":753.3,"endTime":756.81,"body":"like over a full business day, a"},{"speaker":"Nick Sonnenberg","startTime":756.81,"endTime":760.44,"body":"week per employee, when you"},{"speaker":"Nick Sonnenberg","startTime":756.81,"endTime":760.44,"body":"start and there's kind of three"},{"speaker":"Nick Sonnenberg","startTime":760.44,"endTime":764.43,"body":"buckets that that I've laid out"},{"speaker":"Nick Sonnenberg","startTime":760.44,"endTime":764.43,"body":"in my book. And in our in my"},{"speaker":"Nick Sonnenberg","startTime":764.43,"endTime":767.97,"body":"framework, the framework is"},{"speaker":"Nick Sonnenberg","startTime":764.43,"endTime":767.97,"body":"called CPR, communicate, plan"},{"speaker":"Nick Sonnenberg","startTime":768.0,"endTime":771.09,"body":"and resource. And those are the"},{"speaker":"Nick Sonnenberg","startTime":768.0,"endTime":771.09,"body":"three buckets that if you start"},{"speaker":"Nick Sonnenberg","startTime":771.09,"endTime":775.47,"body":"focusing on optimizing, you can"},{"speaker":"Nick Sonnenberg","startTime":771.09,"endTime":775.47,"body":"really start seeing significant"},{"speaker":"Nick Sonnenberg","startTime":775.47,"endTime":778.65,"body":"time savings. And it's not just"},{"speaker":"Nick Sonnenberg","startTime":775.47,"endTime":778.65,"body":"you, what's most interesting to"},{"speaker":"Nick Sonnenberg","startTime":778.65,"endTime":782.52,"body":"me is when you start extending"},{"speaker":"Nick Sonnenberg","startTime":778.65,"endTime":782.52,"body":"these concepts to a whole team,"},{"speaker":"Nick Sonnenberg","startTime":782.73,"endTime":786.6,"body":"it's one thing if you save 10"},{"speaker":"Nick Sonnenberg","startTime":782.73,"endTime":786.6,"body":"hours a week, but if you're a"},{"speaker":"Nick Sonnenberg","startTime":786.6,"endTime":789.27,"body":"team of 10, each saving 10 hours"},{"speaker":"Nick Sonnenberg","startTime":786.6,"endTime":789.27,"body":"a week, now the business is"},{"speaker":"Nick Sonnenberg","startTime":789.27,"endTime":793.53,"body":"saving 100 hours a week, right?"},{"speaker":"Nick Sonnenberg","startTime":789.27,"endTime":793.53,"body":"And like, that's where it really"},{"speaker":"Nick Sonnenberg","startTime":793.53,"endTime":794.49,"body":"becomes exciting."},{"speaker":"Brooke Schnittman","startTime":795.63,"endTime":799.65,"body":"Absolutely. I"},{"speaker":"Brooke Schnittman","startTime":795.63,"endTime":799.65,"body":"think that many business owners"},{"speaker":"Brooke Schnittman","startTime":799.92,"endTime":804.0,"body":"have heard of the idea, right to"},{"speaker":"Brooke Schnittman","startTime":799.92,"endTime":804.0,"body":"delegate or automate or"},{"speaker":"Brooke Schnittman","startTime":804.03,"endTime":810.84,"body":"eliminate, but in actuality,"},{"speaker":"Brooke Schnittman","startTime":804.03,"endTime":810.84,"body":"having to figure out how to do"},{"speaker":"Brooke Schnittman","startTime":810.84,"endTime":814.8,"body":"that and stop yourself in your"},{"speaker":"Brooke Schnittman","startTime":810.84,"endTime":814.8,"body":"tracks when you are so in the"},{"speaker":"Brooke Schnittman","startTime":814.8,"endTime":819.72,"body":"weeds. And most of us. And I"},{"speaker":"Brooke Schnittman","startTime":814.8,"endTime":819.72,"body":"love how you call it CPR,"},{"speaker":"Brooke Schnittman","startTime":819.75,"endTime":823.14,"body":"because you really are coming up"},{"speaker":"Brooke Schnittman","startTime":819.75,"endTime":823.14,"body":"for air at that point, once"},{"speaker":"Brooke Schnittman","startTime":823.14,"endTime":827.46,"body":"you're so in the weeds, you're"},{"speaker":"Brooke Schnittman","startTime":823.14,"endTime":827.46,"body":"over capacity with things that"},{"speaker":"Brooke Schnittman","startTime":827.46,"endTime":831.87,"body":"you're doing as an ADHD or as a"},{"speaker":"Brooke Schnittman","startTime":827.46,"endTime":831.87,"body":"high achiever, that you don't"},{"speaker":"Brooke Schnittman","startTime":831.87,"endTime":836.13,"body":"have the time to even take a"},{"speaker":"Brooke Schnittman","startTime":831.87,"endTime":836.13,"body":"step back and look at it without"},{"speaker":"Brooke Schnittman","startTime":836.13,"endTime":838.8,"body":"giving up some of the things"},{"speaker":"Brooke Schnittman","startTime":836.13,"endTime":838.8,"body":"you've already committed to. And"},{"speaker":"Brooke Schnittman","startTime":838.8,"endTime":843.18,"body":"you don't have the energy and"},{"speaker":"Brooke Schnittman","startTime":838.8,"endTime":843.18,"body":"the space because you're at 120%"},{"speaker":"Brooke Schnittman","startTime":843.63,"endTime":847.44,"body":"when you should be at 70% before"},{"speaker":"Brooke Schnittman","startTime":843.63,"endTime":847.44,"body":"you delegate or automate. So"},{"speaker":"Brooke Schnittman","startTime":847.47,"endTime":853.32,"body":"what do you recommend to people"},{"speaker":"Brooke Schnittman","startTime":847.47,"endTime":853.32,"body":"reading your book or looking to"},{"speaker":"Brooke Schnittman","startTime":853.92,"endTime":860.82,"body":"gain back time when it comes to"},{"speaker":"Brooke Schnittman","startTime":853.92,"endTime":860.82,"body":"when they should start looking"},{"speaker":"Brooke Schnittman","startTime":860.85,"endTime":864.06,"body":"at things and how they do that?"},{"speaker":"Nick Sonnenberg","startTime":865.29,"endTime":869.1,"body":"I mean, you"},{"speaker":"Nick Sonnenberg","startTime":865.29,"endTime":869.1,"body":"should start right now. And I"},{"speaker":"Nick Sonnenberg","startTime":869.1,"endTime":872.1,"body":"would read my book because it"},{"speaker":"Nick Sonnenberg","startTime":869.1,"endTime":872.1,"body":"really lays out kind of the"},{"speaker":"Nick Sonnenberg","startTime":872.1,"endTime":875.16,"body":"principles of all this stuff."},{"speaker":"Nick Sonnenberg","startTime":872.1,"endTime":875.16,"body":"And he gives specific examples"},{"speaker":"Nick Sonnenberg","startTime":875.16,"endTime":878.88,"body":"and ways of doing it. But a big"},{"speaker":"Nick Sonnenberg","startTime":875.16,"endTime":878.88,"body":"a big thing too is to celebrate"},{"speaker":"Nick Sonnenberg","startTime":878.88,"endTime":881.91,"body":"small wins. Oftentimes, you're"},{"speaker":"Nick Sonnenberg","startTime":878.88,"endTime":881.91,"body":"so busy, you're just like want"},{"speaker":"Nick Sonnenberg","startTime":881.91,"endTime":884.82,"body":"to move on and do something and"},{"speaker":"Nick Sonnenberg","startTime":881.91,"endTime":884.82,"body":"you don't want to step back and"},{"speaker":"Nick Sonnenberg","startTime":884.82,"endTime":887.01,"body":"even if it takes you five"},{"speaker":"Nick Sonnenberg","startTime":884.82,"endTime":887.01,"body":"minutes to set something up,"},{"speaker":"Nick Sonnenberg","startTime":887.01,"endTime":891.54,"body":"that's gonna save you two"},{"speaker":"Nick Sonnenberg","startTime":887.01,"endTime":891.54,"body":"seconds every time it does it,"},{"speaker":"Nick Sonnenberg","startTime":891.54,"endTime":895.14,"body":"you're not realizing kind of the"},{"speaker":"Nick Sonnenberg","startTime":891.54,"endTime":895.14,"body":"ripple effects of that. So"},{"speaker":"Nick Sonnenberg","startTime":895.14,"endTime":900.36,"body":"celebrate small wins and the"},{"speaker":"Nick Sonnenberg","startTime":895.14,"endTime":900.36,"body":"mental energy. Well like Take,"},{"speaker":"Nick Sonnenberg","startTime":900.36,"endTime":905.16,"body":"for example, like the most, the"},{"speaker":"Nick Sonnenberg","startTime":900.36,"endTime":905.16,"body":"most popular program we offer,"},{"speaker":"Nick Sonnenberg","startTime":905.16,"endTime":908.31,"body":"it leverages our Foundations"},{"speaker":"Nick Sonnenberg","startTime":905.16,"endTime":908.31,"body":"Program. And in that Foundations"},{"speaker":"Nick Sonnenberg","startTime":908.31,"endTime":911.73,"body":"program, we do two big things."},{"speaker":"Nick Sonnenberg","startTime":908.31,"endTime":911.73,"body":"One, we teach the principles of"},{"speaker":"Nick Sonnenberg","startTime":911.73,"endTime":915.09,"body":"efficiency. And two, we teach"},{"speaker":"Nick Sonnenberg","startTime":911.73,"endTime":915.09,"body":"people how to use email"},{"speaker":"Nick Sonnenberg","startTime":915.09,"endTime":918.66,"body":"properly, and we get them to"},{"speaker":"Nick Sonnenberg","startTime":915.09,"endTime":918.66,"body":"Inbox Zero. Part of that Inbox"},{"speaker":"Nick Sonnenberg","startTime":918.66,"endTime":923.55,"body":"Zero training is, you know,"},{"speaker":"Nick Sonnenberg","startTime":918.66,"endTime":923.55,"body":"rules and folders and inbox"},{"speaker":"Nick Sonnenberg","startTime":923.55,"endTime":926.94,"body":"versus archive and thinking of"},{"speaker":"Nick Sonnenberg","startTime":923.55,"endTime":926.94,"body":"your email as an external to do"},{"speaker":"Nick Sonnenberg","startTime":926.94,"endTime":931.83,"body":"list that other people can add"},{"speaker":"Nick Sonnenberg","startTime":926.94,"endTime":931.83,"body":"to. And at the end of it, we"},{"speaker":"Nick Sonnenberg","startTime":931.83,"endTime":934.86,"body":"help you get to zero, and it's"},{"speaker":"Nick Sonnenberg","startTime":931.83,"endTime":934.86,"body":"saving three, five hours a week."},{"speaker":"Nick Sonnenberg","startTime":935.01,"endTime":939.87,"body":"One of the tricks though, is"},{"speaker":"Nick Sonnenberg","startTime":935.01,"endTime":939.87,"body":"using keyboard shortcuts. And"},{"speaker":"Nick Sonnenberg","startTime":939.9,"endTime":942.57,"body":"this sounds really silly. But"},{"speaker":"Nick Sonnenberg","startTime":939.9,"endTime":942.57,"body":"you know, I think that"},{"speaker":"Nick Sonnenberg","startTime":942.63,"endTime":945.84,"body":"conceptually, it's tied to"},{"speaker":"Nick Sonnenberg","startTime":942.63,"endTime":945.84,"body":"everything we're talking about"},{"speaker":"Nick Sonnenberg","startTime":945.87,"endTime":949.29,"body":"hitting a keyboard shortcut"},{"speaker":"Nick Sonnenberg","startTime":945.87,"endTime":949.29,"body":"might save you two seconds per"},{"speaker":"Nick Sonnenberg","startTime":949.29,"endTime":953.31,"body":"email. Now, if seems like"},{"speaker":"Nick Sonnenberg","startTime":949.29,"endTime":953.31,"body":"nothing, most people would be"},{"speaker":"Nick Sonnenberg","startTime":953.31,"endTime":958.08,"body":"like, adds two seconds, who"},{"speaker":"Nick Sonnenberg","startTime":953.31,"endTime":958.08,"body":"cares? But think about this at"},{"speaker":"Nick Sonnenberg","startTime":958.08,"endTime":961.08,"body":"scale. Think about everything at"},{"speaker":"Nick Sonnenberg","startTime":958.08,"endTime":961.08,"body":"scale. That's another principle,"},{"speaker":"Nick Sonnenberg","startTime":961.08,"endTime":964.95,"body":"right? So celebrate small wins,"},{"speaker":"Nick Sonnenberg","startTime":961.08,"endTime":964.95,"body":"and think about impact at scale."},{"speaker":"Nick Sonnenberg","startTime":965.07,"endTime":968.55,"body":"So a two second win whatever it"},{"speaker":"Nick Sonnenberg","startTime":965.07,"endTime":968.55,"body":"is, whether it's a keyboard"},{"speaker":"Nick Sonnenberg","startTime":968.55,"endTime":972.21,"body":"shortcut or anything, most"},{"speaker":"Nick Sonnenberg","startTime":968.55,"endTime":972.21,"body":"people are doing this 60 times a"},{"speaker":"Nick Sonnenberg","startTime":972.21,"endTime":977.07,"body":"day, at least on some people"},{"speaker":"Nick Sonnenberg","startTime":972.21,"endTime":977.07,"body":"have way more. So 60 times a day"},{"speaker":"Nick Sonnenberg","startTime":977.07,"endTime":980.97,"body":"times two seconds is two minutes"},{"speaker":"Nick Sonnenberg","startTime":977.07,"endTime":980.97,"body":"a day, right? five business days"},{"speaker":"Nick Sonnenberg","startTime":980.97,"endTime":985.44,"body":"a week, that means 10 minutes,"},{"speaker":"Nick Sonnenberg","startTime":980.97,"endTime":985.44,"body":"per week, four weeks a month is"},{"speaker":"Nick Sonnenberg","startTime":985.44,"endTime":989.28,"body":"40 minutes a month, 12 months a"},{"speaker":"Nick Sonnenberg","startTime":985.44,"endTime":989.28,"body":"year, it's like eight hours a"},{"speaker":"Nick Sonnenberg","startTime":989.28,"endTime":994.11,"body":"year, right, just from a"},{"speaker":"Nick Sonnenberg","startTime":989.28,"endTime":994.11,"body":"keyboard shortcut to hit the"},{"speaker":"Nick Sonnenberg","startTime":994.11,"endTime":997.68,"body":"letter E to archive is eight"},{"speaker":"Nick Sonnenberg","startTime":994.11,"endTime":997.68,"body":"hours. Now if you're a team of"},{"speaker":"Nick Sonnenberg","startTime":998.25,"endTime":1003.86,"body":"10, that previous example,"},{"speaker":"Nick Sonnenberg","startTime":998.25,"endTime":1003.86,"body":"that's 80 man hours per year,"},{"speaker":"Nick Sonnenberg","startTime":1003.89,"endTime":1006.05,"body":"that as a business, you're"},{"speaker":"Nick Sonnenberg","startTime":1003.89,"endTime":1006.05,"body":"getting back because of some"},{"speaker":"Nick Sonnenberg","startTime":1006.05,"endTime":1009.98,"body":"silly trick, right? And we've"},{"speaker":"Nick Sonnenberg","startTime":1006.05,"endTime":1009.98,"body":"got literally 1000s of these,"},{"speaker":"Nick Sonnenberg","startTime":1010.13,"endTime":1013.31,"body":"right? So like, imagine, again,"},{"speaker":"Nick Sonnenberg","startTime":1010.13,"endTime":1013.31,"body":"like 80 hours isn't going to"},{"speaker":"Nick Sonnenberg","startTime":1013.31,"endTime":1016.64,"body":"make or break your business. But"},{"speaker":"Nick Sonnenberg","startTime":1013.31,"endTime":1016.64,"body":"if I give you like 1000 of"},{"speaker":"Nick Sonnenberg","startTime":1016.64,"endTime":1019.88,"body":"those, like that's going to"},{"speaker":"Nick Sonnenberg","startTime":1016.64,"endTime":1019.88,"body":"start making like a pretty big"},{"speaker":"Nick Sonnenberg","startTime":1019.88,"endTime":1024.05,"body":"dent. Right? So 100%, but it"},{"speaker":"Nick Sonnenberg","startTime":1019.88,"endTime":1024.05,"body":"starts with, with a mindset"},{"speaker":"Nick Sonnenberg","startTime":1024.05,"endTime":1027.2,"body":"shift of looking at things"},{"speaker":"Nick Sonnenberg","startTime":1024.05,"endTime":1027.2,"body":"through a micro lens, and"},{"speaker":"Nick Sonnenberg","startTime":1027.2,"endTime":1031.01,"body":"celebrating small wins."},{"speaker":"Nick Sonnenberg","startTime":1027.2,"endTime":1031.01,"body":"Obviously, if things take you,"},{"speaker":"Nick Sonnenberg","startTime":1031.37,"endTime":1033.62,"body":"you know, 100 hours to set up,"},{"speaker":"Nick Sonnenberg","startTime":1031.37,"endTime":1033.62,"body":"and you're only going to save"},{"speaker":"Nick Sonnenberg","startTime":1033.62,"endTime":1036.92,"body":"two seconds, kind of that time"},{"speaker":"Nick Sonnenberg","startTime":1033.62,"endTime":1036.92,"body":"period where you kind of"},{"speaker":"Nick Sonnenberg","startTime":1036.92,"endTime":1040.79,"body":"breakevens extended, but there's"},{"speaker":"Nick Sonnenberg","startTime":1036.92,"endTime":1040.79,"body":"there's a lot of things where"},{"speaker":"Nick Sonnenberg","startTime":1041.36,"endTime":1044.69,"body":"within an hour, you're already"},{"speaker":"Nick Sonnenberg","startTime":1041.36,"endTime":1044.69,"body":"breaking even, right. And like"},{"speaker":"Nick Sonnenberg","startTime":1044.69,"endTime":1048.38,"body":"if you start stacking those"},{"speaker":"Nick Sonnenberg","startTime":1044.69,"endTime":1048.38,"body":"things up, it completely changes"},{"speaker":"Nick Sonnenberg","startTime":1048.38,"endTime":1049.79,"body":"the trajectory of your business."},{"speaker":"Brooke Schnittman","startTime":1051.2,"endTime":1056.3,"body":"Yeah, I think"},{"speaker":"Brooke Schnittman","startTime":1051.2,"endTime":1056.3,"body":"the concept of small wins is so"},{"speaker":"Brooke Schnittman","startTime":1056.3,"endTime":1060.38,"body":"helpful us as ADHD errs, or high"},{"speaker":"Brooke Schnittman","startTime":1056.3,"endTime":1060.38,"body":"achievers, we're constantly"},{"speaker":"Brooke Schnittman","startTime":1060.38,"endTime":1064.91,"body":"thinking about the gap versus"},{"speaker":"Brooke Schnittman","startTime":1060.38,"endTime":1064.91,"body":"the gain. And I like you just"},{"speaker":"Brooke Schnittman","startTime":1064.94,"endTime":1069.32,"body":"launched my book, and I'm like,"},{"speaker":"Brooke Schnittman","startTime":1064.94,"endTime":1069.32,"body":"Okay, what's next? How do we"},{"speaker":"Brooke Schnittman","startTime":1069.32,"endTime":1072.08,"body":"market it? How do we do this?"},{"speaker":"Brooke Schnittman","startTime":1069.32,"endTime":1072.08,"body":"How do we do that? Instead of"},{"speaker":"Brooke Schnittman","startTime":1072.08,"endTime":1075.38,"body":"just taking a step back, and"},{"speaker":"Brooke Schnittman","startTime":1072.08,"endTime":1075.38,"body":"like eating cookies and having a"},{"speaker":"Brooke Schnittman","startTime":1075.38,"endTime":1078.92,"body":"glass of wine and being like,"},{"speaker":"Brooke Schnittman","startTime":1075.38,"endTime":1078.92,"body":"Whoa, I just did have hard, big"},{"speaker":"Brooke Schnittman","startTime":1078.92,"endTime":1084.86,"body":"thing, right? We are just, we"},{"speaker":"Brooke Schnittman","startTime":1078.92,"endTime":1084.86,"body":"need we need that reminder to be"},{"speaker":"Brooke Schnittman","startTime":1084.86,"endTime":1089.72,"body":"kind to ourselves, and recognize"},{"speaker":"Brooke Schnittman","startTime":1084.86,"endTime":1089.72,"body":"how far we've come and our"},{"speaker":"Brooke Schnittman","startTime":1089.72,"endTime":1093.56,"body":"milestones along the way. And I"},{"speaker":"Brooke Schnittman","startTime":1089.72,"endTime":1093.56,"body":"love the whole shortcuts for the"},{"speaker":"Brooke Schnittman","startTime":1093.59,"endTime":1097.97,"body":"emails as well. I'm not sure if"},{"speaker":"Brooke Schnittman","startTime":1093.59,"endTime":1097.97,"body":"you have used superhuman. Yeah,"},{"speaker":"Nick Sonnenberg","startTime":1098.36,"endTime":1100.7,"body":"a lot of people"},{"speaker":"Nick Sonnenberg","startTime":1098.36,"endTime":1100.7,"body":"really love superhuman, you"},{"speaker":"Nick Sonnenberg","startTime":1100.7,"endTime":1103.61,"body":"know, and I'm not using it right"},{"speaker":"Nick Sonnenberg","startTime":1100.7,"endTime":1103.61,"body":"now. I just use Gmail and we"},{"speaker":"Nick Sonnenberg","startTime":1103.61,"endTime":1107.12,"body":"have a framework for that. But"},{"speaker":"Nick Sonnenberg","startTime":1103.61,"endTime":1107.12,"body":"you know, the principles apply"},{"speaker":"Nick Sonnenberg","startTime":1107.12,"endTime":1110.63,"body":"whether you're using Outlook,"},{"speaker":"Nick Sonnenberg","startTime":1107.12,"endTime":1110.63,"body":"Gmail, superhuman, there's a"},{"speaker":"Nick Sonnenberg","startTime":1110.66,"endTime":1114.08,"body":"framework that we teach in our"},{"speaker":"Nick Sonnenberg","startTime":1110.66,"endTime":1114.08,"body":"Foundations program called rad"},{"speaker":"Nick Sonnenberg","startTime":1114.17,"endTime":1118.22,"body":"reply, archive, defer emails, as"},{"speaker":"Nick Sonnenberg","startTime":1114.17,"endTime":1118.22,"body":"simple as that. Those are the"},{"speaker":"Nick Sonnenberg","startTime":1118.22,"endTime":1121.49,"body":"only three things that you can"},{"speaker":"Nick Sonnenberg","startTime":1118.22,"endTime":1121.49,"body":"do with any email. And then, you"},{"speaker":"Nick Sonnenberg","startTime":1121.49,"endTime":1124.43,"body":"know, there's, you know, a few"},{"speaker":"Nick Sonnenberg","startTime":1121.49,"endTime":1124.43,"body":"tips and tricks that we teach,"},{"speaker":"Nick Sonnenberg","startTime":1124.46,"endTime":1126.98,"body":"and you know, you're off to the"},{"speaker":"Nick Sonnenberg","startTime":1124.46,"endTime":1126.98,"body":"races."},{"speaker":"Brooke Schnittman","startTime":1127.37,"endTime":1130.58,"body":"Yeah, I like"},{"speaker":"Brooke Schnittman","startTime":1127.37,"endTime":1130.58,"body":"the read. I have heard of cat"},{"speaker":"Brooke Schnittman","startTime":1130.58,"endTime":1136.64,"body":"before K T. Keep archive toss"},{"speaker":"Brooke Schnittman","startTime":1130.58,"endTime":1136.64,"body":"for physical stuff. So we're"},{"speaker":"Brooke Schnittman","startTime":1136.64,"endTime":1138.59,"body":"going to start thinking about"},{"speaker":"Brooke Schnittman","startTime":1136.64,"endTime":1138.59,"body":"rad."},{"speaker":"Nick Sonnenberg","startTime":1140.36,"endTime":1142.76,"body":"Yeah, well, you"},{"speaker":"Nick Sonnenberg","startTime":1140.36,"endTime":1142.76,"body":"need that defer that that defer"},{"speaker":"Nick Sonnenberg","startTime":1142.76,"endTime":1147.08,"body":"is a pretty critical step with"},{"speaker":"Nick Sonnenberg","startTime":1142.76,"endTime":1147.08,"body":"with all these things, right?"},{"speaker":"Nick Sonnenberg","startTime":1147.08,"endTime":1149.87,"body":"Because there's so many times"},{"speaker":"Nick Sonnenberg","startTime":1147.08,"endTime":1149.87,"body":"where something's not relevant"},{"speaker":"Nick Sonnenberg","startTime":1149.87,"endTime":1154.58,"body":"now. But you want to be"},{"speaker":"Nick Sonnenberg","startTime":1149.87,"endTime":1154.58,"body":"reminded, at some point in the"},{"speaker":"Nick Sonnenberg","startTime":1154.58,"endTime":1158.3,"body":"future, and so you need to be"},{"speaker":"Nick Sonnenberg","startTime":1154.58,"endTime":1158.3,"body":"able to snooze to snooze it. So"},{"speaker":"Nick Sonnenberg","startTime":1158.3,"endTime":1161.54,"body":"it leaves it's out of sight out"},{"speaker":"Nick Sonnenberg","startTime":1158.3,"endTime":1161.54,"body":"of mind. It's not cluttering"},{"speaker":"Nick Sonnenberg","startTime":1161.93,"endTime":1167.81,"body":"your brain space, and it but"},{"speaker":"Nick Sonnenberg","startTime":1161.93,"endTime":1167.81,"body":"you're you can rest assured that"},{"speaker":"Nick Sonnenberg","startTime":1167.81,"endTime":1169.91,"body":"it's coming back, you know, in"},{"speaker":"Nick Sonnenberg","startTime":1167.81,"endTime":1169.91,"body":"two weeks."},{"speaker":"Brooke Schnittman","startTime":1171.35,"endTime":1176.06,"body":"Yeah, I like"},{"speaker":"Brooke Schnittman","startTime":1171.35,"endTime":1176.06,"body":"that. So you obviously have"},{"speaker":"Brooke Schnittman","startTime":1176.06,"endTime":1180.77,"body":"cracked the code for"},{"speaker":"Brooke Schnittman","startTime":1176.06,"endTime":1180.77,"body":"productivity and saving time for"},{"speaker":"Brooke Schnittman","startTime":1180.77,"endTime":1187.07,"body":"people. I'm curious how you also"},{"speaker":"Brooke Schnittman","startTime":1180.77,"endTime":1187.07,"body":"implement this in your personal"},{"speaker":"Brooke Schnittman","startTime":1187.07,"endTime":1187.52,"body":"life."},{"speaker":"Nick Sonnenberg","startTime":1189.23,"endTime":1190.97,"body":"You know, all"},{"speaker":"Nick Sonnenberg","startTime":1189.23,"endTime":1190.97,"body":"the tools that I talked about in"},{"speaker":"Nick Sonnenberg","startTime":1190.97,"endTime":1193.82,"body":"the book, I use a lot of them in"},{"speaker":"Nick Sonnenberg","startTime":1190.97,"endTime":1193.82,"body":"my personal life. Take Take"},{"speaker":"Nick Sonnenberg","startTime":1193.82,"endTime":1196.94,"body":"Asana, for example. That's a"},{"speaker":"Nick Sonnenberg","startTime":1193.82,"endTime":1196.94,"body":"work management tool. We have a"},{"speaker":"Nick Sonnenberg","startTime":1196.97,"endTime":1200.66,"body":"partnership with them. fent you"},{"speaker":"Nick Sonnenberg","startTime":1196.97,"endTime":1200.66,"body":"know, you There's other there's"},{"speaker":"Nick Sonnenberg","startTime":1200.66,"endTime":1202.97,"body":"others. There's Monday there's,"},{"speaker":"Nick Sonnenberg","startTime":1200.66,"endTime":1202.97,"body":"there's a whole bunch of others."},{"speaker":"Nick Sonnenberg","startTime":1202.97,"endTime":1208.58,"body":"We really like Asana. But"},{"speaker":"Nick Sonnenberg","startTime":1202.97,"endTime":1208.58,"body":"whether I have an idea for work"},{"speaker":"Nick Sonnenberg","startTime":1208.58,"endTime":1213.56,"body":"and or an idea for personal or a"},{"speaker":"Nick Sonnenberg","startTime":1208.58,"endTime":1213.56,"body":"task for personal, it all goes,"},{"speaker":"Nick Sonnenberg","startTime":1213.59,"endTime":1216.17,"body":"it all funnels into asana and"},{"speaker":"Nick Sonnenberg","startTime":1213.59,"endTime":1216.17,"body":"then I categorize it. And I have"},{"speaker":"Nick Sonnenberg","startTime":1216.17,"endTime":1219.65,"body":"like a personal project. But you"},{"speaker":"Nick Sonnenberg","startTime":1216.17,"endTime":1219.65,"body":"know, I have the app on my"},{"speaker":"Nick Sonnenberg","startTime":1219.65,"endTime":1223.13,"body":"phone, whether I have an idea"},{"speaker":"Nick Sonnenberg","startTime":1219.65,"endTime":1223.13,"body":"for anything, it always goes"},{"speaker":"Nick Sonnenberg","startTime":1223.13,"endTime":1225.29,"body":"into a sauna. And then from"},{"speaker":"Nick Sonnenberg","startTime":1223.13,"endTime":1225.29,"body":"there, when I'm, when I have"},{"speaker":"Nick Sonnenberg","startTime":1225.29,"endTime":1229.85,"body":"time, I then categorize it and"},{"speaker":"Nick Sonnenberg","startTime":1225.29,"endTime":1229.85,"body":"clean it up. But that's kind of"},{"speaker":"Nick Sonnenberg","startTime":1230.21,"endTime":1234.62,"body":"my brain dumping tool for any"},{"speaker":"Nick Sonnenberg","startTime":1230.21,"endTime":1234.62,"body":"action items, I then we have a"},{"speaker":"Nick Sonnenberg","startTime":1234.62,"endTime":1237.83,"body":"partnership with coda, which is"},{"speaker":"Nick Sonnenberg","startTime":1234.62,"endTime":1237.83,"body":"a, like a wiki. And I talked"},{"speaker":"Nick Sonnenberg","startTime":1237.83,"endTime":1240.38,"body":"about this in my book, too."},{"speaker":"Nick Sonnenberg","startTime":1237.83,"endTime":1240.38,"body":"That's where we store company"},{"speaker":"Nick Sonnenberg","startTime":1240.38,"endTime":1244.76,"body":"knowledge. But I have a personal"},{"speaker":"Nick Sonnenberg","startTime":1240.38,"endTime":1244.76,"body":"doc, which is kind of my second"},{"speaker":"Nick Sonnenberg","startTime":1244.76,"endTime":1249.05,"body":"brain so to speak, right? When"},{"speaker":"Nick Sonnenberg","startTime":1244.76,"endTime":1249.05,"body":"it lays out, you know, for an"},{"speaker":"Nick Sonnenberg","startTime":1249.05,"endTime":1252.38,"body":"EA, you know, what, what to do"},{"speaker":"Nick Sonnenberg","startTime":1249.05,"endTime":1252.38,"body":"with my health insurance, or my"},{"speaker":"Nick Sonnenberg","startTime":1252.38,"endTime":1255.02,"body":"travel preferences, or"},{"speaker":"Nick Sonnenberg","startTime":1252.38,"endTime":1255.02,"body":"scheduling preferences and"},{"speaker":"Nick Sonnenberg","startTime":1255.29,"endTime":1259.67,"body":"everything about me, and, you"},{"speaker":"Nick Sonnenberg","startTime":1255.29,"endTime":1259.67,"body":"know, if I hire a new a new EA,"},{"speaker":"Nick Sonnenberg","startTime":1259.67,"endTime":1262.49,"body":"I can just hand them over this"},{"speaker":"Nick Sonnenberg","startTime":1259.67,"endTime":1262.49,"body":"document, and they know"},{"speaker":"Nick Sonnenberg","startTime":1262.49,"endTime":1266.06,"body":"everything about about me. So,"},{"speaker":"Nick Sonnenberg","startTime":1262.49,"endTime":1266.06,"body":"you know, there's a lot of these"},{"speaker":"Nick Sonnenberg","startTime":1266.06,"endTime":1270.95,"body":"tools that crossover and have"},{"speaker":"Nick Sonnenberg","startTime":1266.06,"endTime":1270.95,"body":"strong compelling use cases. You"},{"speaker":"Nick Sonnenberg","startTime":1270.95,"endTime":1274.28,"body":"know, regardless if it's for a"},{"speaker":"Nick Sonnenberg","startTime":1270.95,"endTime":1274.28,"body":"business use case or personal"},{"speaker":"Nick Sonnenberg","startTime":1274.28,"endTime":1277.25,"body":"use case, you know, emails and"},{"speaker":"Nick Sonnenberg","startTime":1274.28,"endTime":1277.25,"body":"other thing like, we all use"},{"speaker":"Nick Sonnenberg","startTime":1277.25,"endTime":1280.88,"body":"email for personal and for work."},{"speaker":"Nick Sonnenberg","startTime":1277.25,"endTime":1280.88,"body":"So most of these tools can"},{"speaker":"Nick Sonnenberg","startTime":1280.88,"endTime":1283.07,"body":"really be useful in both"},{"speaker":"Nick Sonnenberg","startTime":1280.88,"endTime":1283.07,"body":"contexts."},{"speaker":"Brooke Schnittman","startTime":1283.91,"endTime":1285.5,"body":"Yeah, so"},{"speaker":"Brooke Schnittman","startTime":1283.91,"endTime":1285.5,"body":"having the right tool, whether"},{"speaker":"Brooke Schnittman","startTime":1285.5,"endTime":1289.22,"body":"it be digital or paper, and"},{"speaker":"Brooke Schnittman","startTime":1285.5,"endTime":1289.22,"body":"relying on that, I think it's"},{"speaker":"Brooke Schnittman","startTime":1289.28,"endTime":1292.37,"body":"interesting that you brought up"},{"speaker":"Brooke Schnittman","startTime":1289.28,"endTime":1292.37,"body":"Asana because I plan my wedding"},{"speaker":"Brooke Schnittman","startTime":1292.37,"endTime":1298.13,"body":"on Asana, milestones, all of"},{"speaker":"Brooke Schnittman","startTime":1292.37,"endTime":1298.13,"body":"that. And your good friend, Tony"},{"speaker":"Brooke Schnittman","startTime":1298.13,"endTime":1301.4,"body":"Robbins says, whatever you focus"},{"speaker":"Brooke Schnittman","startTime":1298.13,"endTime":1301.4,"body":"on grows, right. So if it's not"},{"speaker":"Brooke Schnittman","startTime":1301.4,"endTime":1304.1,"body":"there, and you're not planning"},{"speaker":"Brooke Schnittman","startTime":1301.4,"endTime":1304.1,"body":"it, then you're not going to"},{"speaker":"Brooke Schnittman","startTime":1304.1,"endTime":1305.15,"body":"focus on it. Yeah."},{"speaker":"Nick Sonnenberg","startTime":1305.51,"endTime":1309.26,"body":"Was it where"},{"speaker":"Nick Sonnenberg","startTime":1305.51,"endTime":1309.26,"body":"we're focus goes, energy flows."},{"speaker":"Brooke Schnittman","startTime":1309.86,"endTime":1313.19,"body":"Yes, yes."},{"speaker":"Brooke Schnittman","startTime":1309.86,"endTime":1313.19,"body":"Yes, that's it. Thank you. Thank"},{"speaker":"Brooke Schnittman","startTime":1313.19,"endTime":1320.3,"body":"you. So what would you say would"},{"speaker":"Brooke Schnittman","startTime":1313.19,"endTime":1320.3,"body":"be the number one success tip"},{"speaker":"Brooke Schnittman","startTime":1321.02,"endTime":1323.42,"body":"that you want to leave people"},{"speaker":"Brooke Schnittman","startTime":1321.02,"endTime":1323.42,"body":"with here today?"},{"speaker":"Nick Sonnenberg","startTime":1328.25,"endTime":1331.01,"body":"I think that,"},{"speaker":"Nick Sonnenberg","startTime":1328.25,"endTime":1331.01,"body":"you know, back to what we've"},{"speaker":"Nick Sonnenberg","startTime":1331.04,"endTime":1333.83,"body":"discussed already about core"},{"speaker":"Nick Sonnenberg","startTime":1331.04,"endTime":1333.83,"body":"principles. But I really think"},{"speaker":"Nick Sonnenberg","startTime":1334.73,"endTime":1338.63,"body":"your brain is for having ideas,"},{"speaker":"Nick Sonnenberg","startTime":1334.73,"endTime":1338.63,"body":"not holding ideas is a key"},{"speaker":"Nick Sonnenberg","startTime":1338.63,"endTime":1342.35,"body":"principle, celebrating small"},{"speaker":"Nick Sonnenberg","startTime":1338.63,"endTime":1342.35,"body":"wins is another one. The key"},{"speaker":"Nick Sonnenberg","startTime":1342.47,"endTime":1346.37,"body":"principle of my book, which is"},{"speaker":"Nick Sonnenberg","startTime":1342.47,"endTime":1346.37,"body":"really the kind of what"},{"speaker":"Nick Sonnenberg","startTime":1346.37,"endTime":1349.88,"body":"separates my content from other"},{"speaker":"Nick Sonnenberg","startTime":1346.37,"endTime":1349.88,"body":"content is really what I've"},{"speaker":"Nick Sonnenberg","startTime":1349.88,"endTime":1352.94,"body":"discovered. And we've done this"},{"speaker":"Nick Sonnenberg","startTime":1349.88,"endTime":1352.94,"body":"with 1000s of teams, what I've"},{"speaker":"Nick Sonnenberg","startTime":1352.94,"endTime":1357.47,"body":"discovered is to be a high"},{"speaker":"Nick Sonnenberg","startTime":1352.94,"endTime":1357.47,"body":"performing team, you need to"},{"speaker":"Nick Sonnenberg","startTime":1357.47,"endTime":1360.95,"body":"change your strategy on what"},{"speaker":"Nick Sonnenberg","startTime":1357.47,"endTime":1360.95,"body":"you're optimizing for most"},{"speaker":"Nick Sonnenberg","startTime":1360.98,"endTime":1366.38,"body":"people are optimizing for speed"},{"speaker":"Nick Sonnenberg","startTime":1360.98,"endTime":1366.38,"body":"of transferring, meaning like"},{"speaker":"Nick Sonnenberg","startTime":1366.53,"endTime":1369.71,"body":"hair, Brooke, just take this and"},{"speaker":"Nick Sonnenberg","startTime":1366.53,"endTime":1369.71,"body":"it's like hot potato. And you"},{"speaker":"Nick Sonnenberg","startTime":1369.71,"endTime":1372.47,"body":"know, you have ADD, or even if"},{"speaker":"Nick Sonnenberg","startTime":1369.71,"endTime":1372.47,"body":"you don't have ADD, it's just"},{"speaker":"Nick Sonnenberg","startTime":1372.47,"endTime":1375.89,"body":"like, you're moving so fast. And"},{"speaker":"Nick Sonnenberg","startTime":1372.47,"endTime":1375.89,"body":"they're like playing this game"},{"speaker":"Nick Sonnenberg","startTime":1375.89,"endTime":1378.11,"body":"of hot potato. And so"},{"speaker":"Brooke Schnittman","startTime":1378.11,"endTime":1380.09,"body":"you're just"},{"speaker":"Brooke Schnittman","startTime":1378.11,"endTime":1380.09,"body":"like, delegate it, you take it."},{"speaker":"Brooke Schnittman","startTime":1380.9,"endTime":1381.41,"body":"Yeah,"},{"speaker":"Nick Sonnenberg","startTime":1381.41,"endTime":1383.81,"body":"and you don't"},{"speaker":"Nick Sonnenberg","startTime":1381.41,"endTime":1383.81,"body":"care how you're giving someone"},{"speaker":"Nick Sonnenberg","startTime":1383.81,"endTime":1386.93,"body":"something like it's a text, it's"},{"speaker":"Nick Sonnenberg","startTime":1383.81,"endTime":1386.93,"body":"an email, it's a Slack message."},{"speaker":"Nick Sonnenberg","startTime":1386.93,"endTime":1391.07,"body":"It's an Asana, like, who the"},{"speaker":"Nick Sonnenberg","startTime":1386.93,"endTime":1391.07,"body":"hell cares, I'm on our 14 of my"},{"speaker":"Nick Sonnenberg","startTime":1391.07,"endTime":1395.45,"body":"day, I need to sign off soon,"},{"speaker":"Nick Sonnenberg","startTime":1391.07,"endTime":1395.45,"body":"I'm dying. Right. And it's"},{"speaker":"Nick Sonnenberg","startTime":1395.45,"endTime":1399.05,"body":"really difficult. You know, when"},{"speaker":"Nick Sonnenberg","startTime":1395.45,"endTime":1399.05,"body":"you're stretched for time to"},{"speaker":"Nick Sonnenberg","startTime":1399.05,"endTime":1403.52,"body":"take a step back and invest, not"},{"speaker":"Nick Sonnenberg","startTime":1399.05,"endTime":1403.52,"body":"spend the time to put things"},{"speaker":"Nick Sonnenberg","startTime":1403.58,"endTime":1407.69,"body":"where it belongs, right. If you"},{"speaker":"Nick Sonnenberg","startTime":1403.58,"endTime":1407.69,"body":"really want to have that"},{"speaker":"Nick Sonnenberg","startTime":1407.69,"endTime":1411.98,"body":"exponential efficiency gain, as"},{"speaker":"Nick Sonnenberg","startTime":1407.69,"endTime":1411.98,"body":"a, as a collective team, you"},{"speaker":"Nick Sonnenberg","startTime":1411.98,"endTime":1415.61,"body":"need to change the strategy from"},{"speaker":"Nick Sonnenberg","startTime":1411.98,"endTime":1415.61,"body":"being a bunch of individuals"},{"speaker":"Nick Sonnenberg","startTime":1415.64,"endTime":1419.03,"body":"optimizing to transfer stuff as"},{"speaker":"Nick Sonnenberg","startTime":1415.64,"endTime":1419.03,"body":"fast as possible. And without"},{"speaker":"Nick Sonnenberg","startTime":1419.03,"endTime":1422.96,"body":"any rhyme or reason. You know,"},{"speaker":"Nick Sonnenberg","startTime":1419.03,"endTime":1422.96,"body":"enter changeably, use text or"},{"speaker":"Nick Sonnenberg","startTime":1422.96,"endTime":1426.44,"body":"email or slack or whatever"},{"speaker":"Nick Sonnenberg","startTime":1422.96,"endTime":1426.44,"body":"you're using. And you want to"},{"speaker":"Nick Sonnenberg","startTime":1426.44,"endTime":1429.95,"body":"align a team to take pause and"},{"speaker":"Nick Sonnenberg","startTime":1426.44,"endTime":1429.95,"body":"optimize for retrieval of"},{"speaker":"Nick Sonnenberg","startTime":1429.95,"endTime":1433.34,"body":"information rather than"},{"speaker":"Nick Sonnenberg","startTime":1429.95,"endTime":1433.34,"body":"transfer. And that means you"},{"speaker":"Nick Sonnenberg","startTime":1433.34,"endTime":1436.1,"body":"take pause, and you invest the"},{"speaker":"Nick Sonnenberg","startTime":1433.34,"endTime":1436.1,"body":"time to put things in the right"},{"speaker":"Nick Sonnenberg","startTime":1436.1,"endTime":1440.27,"body":"drawer where it belongs. But if"},{"speaker":"Nick Sonnenberg","startTime":1436.1,"endTime":1440.27,"body":"you do that, you avoid all of"},{"speaker":"Nick Sonnenberg","startTime":1440.27,"endTime":1445.22,"body":"those situations where it takes"},{"speaker":"Nick Sonnenberg","startTime":1440.27,"endTime":1445.22,"body":"you 10 times or 100 times longer"},{"speaker":"Nick Sonnenberg","startTime":1445.22,"endTime":1449.27,"body":"to find what you're looking for."},{"speaker":"Nick Sonnenberg","startTime":1445.22,"endTime":1449.27,"body":"Right. So take your doing your"},{"speaker":"Nick Sonnenberg","startTime":1449.27,"endTime":1450.74,"body":"laundry is a great example."},{"speaker":"Brooke Schnittman","startTime":1452.36,"endTime":1454.79,"body":"It's not"},{"speaker":"Brooke Schnittman","startTime":1452.36,"endTime":1454.79,"body":"little, the fastest way"},{"speaker":"Nick Sonnenberg","startTime":1454.79,"endTime":1456.5,"body":"to be done with"},{"speaker":"Nick Sonnenberg","startTime":1454.79,"endTime":1456.5,"body":"your laundry would be you take"},{"speaker":"Nick Sonnenberg","startTime":1456.5,"endTime":1459.53,"body":"it out of the dryer, and you"},{"speaker":"Nick Sonnenberg","startTime":1456.5,"endTime":1459.53,"body":"just throw it in a drawer. And"},{"speaker":"Nick Sonnenberg","startTime":1459.53,"endTime":1462.02,"body":"then you you know, you tick the"},{"speaker":"Nick Sonnenberg","startTime":1459.53,"endTime":1462.02,"body":"box that you're done,"},{"speaker":"Brooke Schnittman","startTime":1462.05,"endTime":1465.08,"body":"if it ever"},{"speaker":"Brooke Schnittman","startTime":1462.05,"endTime":1465.08,"body":"makes their exam or you throw it"},{"speaker":"Brooke Schnittman","startTime":1465.08,"endTime":1469.67,"body":"on your chair, and you just pull"},{"speaker":"Brooke Schnittman","startTime":1465.08,"endTime":1469.67,"body":"one piece at a time. So a"},{"speaker":"Nick Sonnenberg","startTime":1469.67,"endTime":1471.56,"body":"lot of you know"},{"speaker":"Nick Sonnenberg","startTime":1469.67,"endTime":1471.56,"body":"that would be the fastest way to"},{"speaker":"Nick Sonnenberg","startTime":1471.74,"endTime":1476.72,"body":"to be done right now today with"},{"speaker":"Nick Sonnenberg","startTime":1471.74,"endTime":1476.72,"body":"your laundry, right? However, we"},{"speaker":"Nick Sonnenberg","startTime":1476.72,"endTime":1480.8,"body":"all are, for the most part, most"},{"speaker":"Nick Sonnenberg","startTime":1476.72,"endTime":1480.8,"body":"of us do realize that it's worth"},{"speaker":"Nick Sonnenberg","startTime":1480.8,"endTime":1484.61,"body":"the investment to not do that"},{"speaker":"Nick Sonnenberg","startTime":1480.8,"endTime":1484.61,"body":"and to separate your socks in"},{"speaker":"Nick Sonnenberg","startTime":1484.61,"endTime":1488.36,"body":"one drawer and your underwear in"},{"speaker":"Nick Sonnenberg","startTime":1484.61,"endTime":1488.36,"body":"another drawer. And even though"},{"speaker":"Nick Sonnenberg","startTime":1488.36,"endTime":1492.35,"body":"that's not the fastest way to be"},{"speaker":"Nick Sonnenberg","startTime":1488.36,"endTime":1492.35,"body":"done with laundry. We do that"},{"speaker":"Nick Sonnenberg","startTime":1492.35,"endTime":1495.5,"body":"because tomorrow when you need"},{"speaker":"Nick Sonnenberg","startTime":1492.35,"endTime":1495.5,"body":"to get an outfit together, it's"},{"speaker":"Nick Sonnenberg","startTime":1495.5,"endTime":1499.31,"body":"much faster to retrieve what"},{"speaker":"Nick Sonnenberg","startTime":1495.5,"endTime":1499.31,"body":"you're looking for. It's the"},{"speaker":"Nick Sonnenberg","startTime":1499.31,"endTime":1502.94,"body":"same concept Usually with work,"},{"speaker":"Nick Sonnenberg","startTime":1499.31,"endTime":1502.94,"body":"you've got a drawer for internal"},{"speaker":"Nick Sonnenberg","startTime":1502.94,"endTime":1505.79,"body":"communications and your for"},{"speaker":"Nick Sonnenberg","startTime":1502.94,"endTime":1505.79,"body":"external communications and"},{"speaker":"Nick Sonnenberg","startTime":1505.79,"endTime":1509.51,"body":"your, for your tasks for your"},{"speaker":"Nick Sonnenberg","startTime":1505.79,"endTime":1509.51,"body":"projects for your SOPs for your"},{"speaker":"Nick Sonnenberg","startTime":1509.51,"endTime":1513.38,"body":"processes. And if you don't stop"},{"speaker":"Nick Sonnenberg","startTime":1509.51,"endTime":1513.38,"body":"and put things in the right"},{"speaker":"Nick Sonnenberg","startTime":1513.38,"endTime":1518.12,"body":"drawer, you're kind of making a"},{"speaker":"Nick Sonnenberg","startTime":1513.38,"endTime":1518.12,"body":"shortcut to save a few seconds"},{"speaker":"Nick Sonnenberg","startTime":1518.12,"endTime":1522.53,"body":"now, but in a month, you're"},{"speaker":"Nick Sonnenberg","startTime":1518.12,"endTime":1522.53,"body":"making life a lot harder for you"},{"speaker":"Nick Sonnenberg","startTime":1522.53,"endTime":1524.99,"body":"and for your team. And so what"},{"speaker":"Nick Sonnenberg","startTime":1522.53,"endTime":1524.99,"body":"goes around comes around. And"},{"speaker":"Nick Sonnenberg","startTime":1524.99,"endTime":1528.92,"body":"if, if you change your mindset,"},{"speaker":"Nick Sonnenberg","startTime":1524.99,"endTime":1528.92,"body":"and optimize for retrieval, as a"},{"speaker":"Nick Sonnenberg","startTime":1528.92,"endTime":1531.83,"body":"team, you'll you'll be saving"},{"speaker":"Nick Sonnenberg","startTime":1528.92,"endTime":1531.83,"body":"tons of time."},{"speaker":"Brooke Schnittman","startTime":1533.24,"endTime":1537.17,"body":"I love that."},{"speaker":"Brooke Schnittman","startTime":1533.24,"endTime":1537.17,"body":"Now, I think in all of these"},{"speaker":"Brooke Schnittman","startTime":1537.17,"endTime":1540.11,"body":"strategies are wonderful. And"},{"speaker":"Brooke Schnittman","startTime":1537.17,"endTime":1540.11,"body":"I'm sure you talk more about"},{"speaker":"Brooke Schnittman","startTime":1540.11,"endTime":1545.33,"body":"this in your book. But when you"},{"speaker":"Brooke Schnittman","startTime":1540.11,"endTime":1545.33,"body":"have that cognitive overload"},{"speaker":"Brooke Schnittman","startTime":1545.33,"endTime":1548.48,"body":"that you talked about, in the"},{"speaker":"Brooke Schnittman","startTime":1545.33,"endTime":1548.48,"body":"beginning, that so many"},{"speaker":"Brooke Schnittman","startTime":1548.48,"endTime":1552.14,"body":"individuals with ADHD have, and"},{"speaker":"Brooke Schnittman","startTime":1548.48,"endTime":1552.14,"body":"so many high achievers have"},{"speaker":"Brooke Schnittman","startTime":1552.14,"endTime":1556.76,"body":"people working on Wall Street"},{"speaker":"Brooke Schnittman","startTime":1552.14,"endTime":1556.76,"body":"traders, how do you even get to"},{"speaker":"Brooke Schnittman","startTime":1556.76,"endTime":1559.43,"body":"the point where you have the"},{"speaker":"Brooke Schnittman","startTime":1556.76,"endTime":1559.43,"body":"energy to do this?"},{"speaker":"Nick Sonnenberg","startTime":1560.42,"endTime":1562.52,"body":"Well, it needs"},{"speaker":"Nick Sonnenberg","startTime":1560.42,"endTime":1562.52,"body":"to start from the top down. And"},{"speaker":"Nick Sonnenberg","startTime":1562.52,"endTime":1565.22,"body":"as a company, if you're a"},{"speaker":"Nick Sonnenberg","startTime":1562.52,"endTime":1565.22,"body":"business owner or Team Lead"},{"speaker":"Nick Sonnenberg","startTime":1565.22,"endTime":1569.42,"body":"listening right now. And you're"},{"speaker":"Nick Sonnenberg","startTime":1565.22,"endTime":1569.42,"body":"you do any say gold setting"},{"speaker":"Nick Sonnenberg","startTime":1569.42,"endTime":1573.38,"body":"frameworks like OKRs, or rocks"},{"speaker":"Nick Sonnenberg","startTime":1569.42,"endTime":1573.38,"body":"or anything like that, I would"},{"speaker":"Nick Sonnenberg","startTime":1573.38,"endTime":1577.1,"body":"encourage you to allocate some"},{"speaker":"Nick Sonnenberg","startTime":1573.38,"endTime":1577.1,"body":"resources and some of those"},{"speaker":"Nick Sonnenberg","startTime":1577.13,"endTime":1581.54,"body":"OKRs, or those key results to"},{"speaker":"Nick Sonnenberg","startTime":1577.13,"endTime":1581.54,"body":"operational efficiency, right"},{"speaker":"Nick Sonnenberg","startTime":1581.54,"endTime":1584.45,"body":"and make it a strategic"},{"speaker":"Nick Sonnenberg","startTime":1581.54,"endTime":1584.45,"body":"initiative, it doesn't need to,"},{"speaker":"Nick Sonnenberg","startTime":1584.69,"endTime":1587.66,"body":"you don't need to stop making"},{"speaker":"Nick Sonnenberg","startTime":1584.69,"endTime":1587.66,"body":"revenue and put all of your eggs"},{"speaker":"Nick Sonnenberg","startTime":1587.66,"endTime":1591.59,"body":"in the operational efficiency"},{"speaker":"Nick Sonnenberg","startTime":1587.66,"endTime":1591.59,"body":"basket, but allocate some"},{"speaker":"Nick Sonnenberg","startTime":1591.59,"endTime":1597.29,"body":"resources towards this stuff."},{"speaker":"Nick Sonnenberg","startTime":1591.59,"endTime":1597.29,"body":"And maybe it's 20% of goals are"},{"speaker":"Nick Sonnenberg","startTime":1597.29,"endTime":1600.77,"body":"around, you know, increasing"},{"speaker":"Nick Sonnenberg","startTime":1597.29,"endTime":1600.77,"body":"operational efficiency and"},{"speaker":"Nick Sonnenberg","startTime":1600.77,"endTime":1605.06,"body":"strengthening that foundation."},{"speaker":"Nick Sonnenberg","startTime":1600.77,"endTime":1605.06,"body":"But you know, it need, it needs"},{"speaker":"Nick Sonnenberg","startTime":1605.06,"endTime":1608.18,"body":"to be coming from the top. And"},{"speaker":"Nick Sonnenberg","startTime":1605.06,"endTime":1608.18,"body":"if you're listening right now,"},{"speaker":"Nick Sonnenberg","startTime":1608.18,"endTime":1611.99,"body":"if you're an entrepreneur,"},{"speaker":"Nick Sonnenberg","startTime":1608.18,"endTime":1611.99,"body":"business owner, and you know,"},{"speaker":"Nick Sonnenberg","startTime":1611.99,"endTime":1616.7,"body":"this is sounding good, then I"},{"speaker":"Nick Sonnenberg","startTime":1611.99,"endTime":1616.7,"body":"would encourage you to your next"},{"speaker":"Nick Sonnenberg","startTime":1616.7,"endTime":1621.11,"body":"goal planning meeting, wrap some"},{"speaker":"Nick Sonnenberg","startTime":1616.7,"endTime":1621.11,"body":"tangible goals around this"},{"speaker":"Nick Sonnenberg","startTime":1621.11,"endTime":1624.62,"body":"stuff, maybe it's, I want"},{"speaker":"Nick Sonnenberg","startTime":1621.11,"endTime":1624.62,"body":"everyone to use email properly"},{"speaker":"Nick Sonnenberg","startTime":1624.62,"endTime":1629.42,"body":"and get to inbox zero, or I want"},{"speaker":"Nick Sonnenberg","startTime":1624.62,"endTime":1629.42,"body":"to rule out Microsoft Teams or"},{"speaker":"Nick Sonnenberg","startTime":1629.42,"endTime":1632.39,"body":"slack. And I want to do that"},{"speaker":"Nick Sonnenberg","startTime":1629.42,"endTime":1632.39,"body":"properly with strategic channels"},{"speaker":"Nick Sonnenberg","startTime":1632.39,"endTime":1636.02,"body":"and naming conventions and third"},{"speaker":"Nick Sonnenberg","startTime":1632.39,"endTime":1636.02,"body":"party integrations, or, Hey,"},{"speaker":"Nick Sonnenberg","startTime":1636.02,"endTime":1639.17,"body":"that Asana sounded neat, we have"},{"speaker":"Nick Sonnenberg","startTime":1636.02,"endTime":1639.17,"body":"no work management tool, I have"},{"speaker":"Nick Sonnenberg","startTime":1639.17,"endTime":1641.69,"body":"no idea what my team is working"},{"speaker":"Nick Sonnenberg","startTime":1639.17,"endTime":1641.69,"body":"on, I have no idea what I've"},{"speaker":"Nick Sonnenberg","startTime":1641.69,"endTime":1644.06,"body":"delegated. That's past due, I"},{"speaker":"Nick Sonnenberg","startTime":1641.69,"endTime":1644.06,"body":"don't know the status of key"},{"speaker":"Nick Sonnenberg","startTime":1644.06,"endTime":1646.88,"body":"projects, I don't know the"},{"speaker":"Nick Sonnenberg","startTime":1644.06,"endTime":1646.88,"body":"status of goals, hey, that"},{"speaker":"Nick Sonnenberg","startTime":1646.97,"endTime":1650.84,"body":"that's really important. Let's"},{"speaker":"Nick Sonnenberg","startTime":1646.97,"endTime":1650.84,"body":"put a strategic initiative"},{"speaker":"Nick Sonnenberg","startTime":1650.87,"endTime":1654.68,"body":"around rolling out Asana next"},{"speaker":"Nick Sonnenberg","startTime":1650.87,"endTime":1654.68,"body":"quarter, right? Whatever it is,"},{"speaker":"Nick Sonnenberg","startTime":1655.01,"endTime":1658.55,"body":"I would encourage you to"},{"speaker":"Nick Sonnenberg","startTime":1655.01,"endTime":1658.55,"body":"allocate resources, you know,"},{"speaker":"Nick Sonnenberg","startTime":1658.85,"endTime":1661.37,"body":"another another thing is, don't"},{"speaker":"Nick Sonnenberg","startTime":1658.85,"endTime":1661.37,"body":"try to bite off more than you"},{"speaker":"Nick Sonnenberg","startTime":1661.37,"endTime":1665.03,"body":"can chew, you only get value out"},{"speaker":"Nick Sonnenberg","startTime":1661.37,"endTime":1665.03,"body":"of these things if you properly"},{"speaker":"Nick Sonnenberg","startTime":1665.03,"endTime":1667.94,"body":"roll them out. So we really"},{"speaker":"Nick Sonnenberg","startTime":1665.03,"endTime":1667.94,"body":"encourage people, our clients,"},{"speaker":"Nick Sonnenberg","startTime":1667.94,"endTime":1672.17,"body":"we we put people through a game"},{"speaker":"Nick Sonnenberg","startTime":1667.94,"endTime":1672.17,"body":"plan where you know, you do one"},{"speaker":"Nick Sonnenberg","startTime":1672.17,"endTime":1674.87,"body":"thing, first, you get the"},{"speaker":"Nick Sonnenberg","startTime":1672.17,"endTime":1674.87,"body":"benefit, you save a few hours,"},{"speaker":"Nick Sonnenberg","startTime":1674.87,"endTime":1677.9,"body":"and then you reinvest back to"},{"speaker":"Nick Sonnenberg","startTime":1674.87,"endTime":1677.9,"body":"that investment versus spending."},{"speaker":"Nick Sonnenberg","startTime":1678.26,"endTime":1681.89,"body":"Once we can save you a few hours"},{"speaker":"Nick Sonnenberg","startTime":1678.26,"endTime":1681.89,"body":"a week, we reinvest that back"},{"speaker":"Nick Sonnenberg","startTime":1681.89,"endTime":1685.16,"body":"into the next tool. So now we"},{"speaker":"Nick Sonnenberg","startTime":1681.89,"endTime":1685.16,"body":"turn that three hours a week,"},{"speaker":"Nick Sonnenberg","startTime":1685.16,"endTime":1688.76,"body":"say to five hours a week, and"},{"speaker":"Nick Sonnenberg","startTime":1685.16,"endTime":1688.76,"body":"then we reinvest that five hours"},{"speaker":"Nick Sonnenberg","startTime":1688.76,"endTime":1692.6,"body":"into the next thing. And it's"},{"speaker":"Nick Sonnenberg","startTime":1688.76,"endTime":1692.6,"body":"like this reinvestment, where at"},{"speaker":"Nick Sonnenberg","startTime":1692.6,"endTime":1697.1,"body":"the end, you know, that initial"},{"speaker":"Nick Sonnenberg","startTime":1692.6,"endTime":1697.1,"body":"few hours ends up being, you"},{"speaker":"Nick Sonnenberg","startTime":1697.1,"endTime":1700.67,"body":"know, 10 to 20, hopefully, over"},{"speaker":"Nick Sonnenberg","startTime":1697.1,"endTime":1700.67,"body":"a period of time, and you don't"},{"speaker":"Nick Sonnenberg","startTime":1700.67,"endTime":1703.19,"body":"have to reinvest all of that"},{"speaker":"Nick Sonnenberg","startTime":1700.67,"endTime":1703.19,"body":"back into operational"},{"speaker":"Nick Sonnenberg","startTime":1703.19,"endTime":1705.92,"body":"efficiency, maybe half of it"},{"speaker":"Nick Sonnenberg","startTime":1703.19,"endTime":1705.92,"body":"goes to operational efficiency"},{"speaker":"Nick Sonnenberg","startTime":1705.92,"endTime":1709.43,"body":"and half of it allows you to"},{"speaker":"Nick Sonnenberg","startTime":1705.92,"endTime":1709.43,"body":"close more deals or not have to"},{"speaker":"Nick Sonnenberg","startTime":1709.43,"endTime":1711.29,"body":"work 100 hours a week, or"},{"speaker":"Nick Sonnenberg","startTime":1709.43,"endTime":1711.29,"body":"whatever it is."},{"speaker":"Brooke Schnittman","startTime":1712.22,"endTime":1714.44,"body":"Yeah, you"},{"speaker":"Brooke Schnittman","startTime":1712.22,"endTime":1714.44,"body":"can't reinvest unless you have"},{"speaker":"Brooke Schnittman","startTime":1714.44,"endTime":1717.17,"body":"something to invest in. And if"},{"speaker":"Brooke Schnittman","startTime":1714.44,"endTime":1717.17,"body":"you don't have the energy, the"},{"speaker":"Brooke Schnittman","startTime":1717.17,"endTime":1721.31,"body":"time the resources to reinvest,"},{"speaker":"Brooke Schnittman","startTime":1717.17,"endTime":1721.31,"body":"start investing in yourself. So"},{"speaker":"Brooke Schnittman","startTime":1721.31,"endTime":1725.51,"body":"you can do that. Right. And I"},{"speaker":"Brooke Schnittman","startTime":1721.31,"endTime":1725.51,"body":"love how Sharon Lechter talks"},{"speaker":"Brooke Schnittman","startTime":1725.51,"endTime":1730.49,"body":"about your greatest asset, our"},{"speaker":"Brooke Schnittman","startTime":1725.51,"endTime":1730.49,"body":"assets. And I feel like it's a"},{"speaker":"Brooke Schnittman","startTime":1730.49,"endTime":1735.17,"body":"lines here, Nick, because you're"},{"speaker":"Brooke Schnittman","startTime":1730.49,"endTime":1735.17,"body":"saying, take what you have"},{"speaker":"Brooke Schnittman","startTime":1735.17,"endTime":1739.49,"body":"reinvest part of that into"},{"speaker":"Brooke Schnittman","startTime":1735.17,"endTime":1739.49,"body":"something else, instead of just"},{"speaker":"Brooke Schnittman","startTime":1739.52,"endTime":1743.03,"body":"saving and holding on, put it"},{"speaker":"Brooke Schnittman","startTime":1739.52,"endTime":1743.03,"body":"somewhere else where you can"},{"speaker":"Brooke Schnittman","startTime":1743.03,"endTime":1746.3,"body":"grow. And for those people who"},{"speaker":"Brooke Schnittman","startTime":1743.03,"endTime":1746.3,"body":"are listening who don't know"},{"speaker":"Brooke Schnittman","startTime":1746.3,"endTime":1751.85,"body":"what rocks are, that is from"},{"speaker":"Brooke Schnittman","startTime":1746.3,"endTime":1751.85,"body":"EOS, their goals. So I hope we"},{"speaker":"Brooke Schnittman","startTime":1751.85,"endTime":1756.11,"body":"all took a look at our personal"},{"speaker":"Brooke Schnittman","startTime":1751.85,"endTime":1756.11,"body":"and professional goals because"},{"speaker":"Brooke Schnittman","startTime":1756.44,"endTime":1761.18,"body":"what you focus on grows."},{"speaker":"Brooke Schnittman","startTime":1756.44,"endTime":1761.18,"body":"Exactly. Yeah. Well, Nick, thank"},{"speaker":"Brooke Schnittman","startTime":1761.18,"endTime":1764.24,"body":"you so much for being here"},{"speaker":"Brooke Schnittman","startTime":1761.18,"endTime":1764.24,"body":"today. And if people want to"},{"speaker":"Brooke Schnittman","startTime":1764.24,"endTime":1767.72,"body":"find you and get more"},{"speaker":"Brooke Schnittman","startTime":1764.24,"endTime":1767.72,"body":"information on operational"},{"speaker":"Brooke Schnittman","startTime":1767.72,"endTime":1771.02,"body":"efficiency, what's the best"},{"speaker":"Brooke Schnittman","startTime":1767.72,"endTime":1771.02,"body":"place for them to reach you"},{"speaker":"Nick Sonnenberg","startTime":1771.05,"endTime":1774.17,"body":"two places one,"},{"speaker":"Nick Sonnenberg","startTime":1771.05,"endTime":1774.17,"body":"check out my book, come up for"},{"speaker":"Nick Sonnenberg","startTime":1774.17,"endTime":1777.95,"body":"air.com on that website, you can"},{"speaker":"Nick Sonnenberg","startTime":1774.17,"endTime":1777.95,"body":"find links to get the book but"},{"speaker":"Nick Sonnenberg","startTime":1777.95,"endTime":1781.19,"body":"also a whole bunch of additional"},{"speaker":"Nick Sonnenberg","startTime":1777.95,"endTime":1781.19,"body":"resources. The book is like a"},{"speaker":"Nick Sonnenberg","startTime":1781.19,"endTime":1784.73,"body":"320 page book and I'm an"},{"speaker":"Nick Sonnenberg","startTime":1781.19,"endTime":1784.73,"body":"efficiency nut. So you can"},{"speaker":"Nick Sonnenberg","startTime":1784.73,"endTime":1787.58,"body":"imagine if I weren't it'd be"},{"speaker":"Nick Sonnenberg","startTime":1784.73,"endTime":1787.58,"body":"like a 1400 page book. So"},{"speaker":"Nick Sonnenberg","startTime":1787.85,"endTime":1792.08,"body":"throughout the book we we drop"},{"speaker":"Nick Sonnenberg","startTime":1787.85,"endTime":1792.08,"body":"like URLs to get bonus"},{"speaker":"Nick Sonnenberg","startTime":1792.11,"endTime":1795.89,"body":"resources. You know, if you want"},{"speaker":"Nick Sonnenberg","startTime":1792.11,"endTime":1795.89,"body":"the quiz, you want the the"},{"speaker":"Nick Sonnenberg","startTime":1795.92,"endTime":1799.34,"body":"blueprint for this. So that's"},{"speaker":"Nick Sonnenberg","startTime":1795.92,"endTime":1799.34,"body":"all on that website. So if you"},{"speaker":"Nick Sonnenberg","startTime":1799.34,"endTime":1802.52,"body":"get the book yet Have those"},{"speaker":"Nick Sonnenberg","startTime":1799.34,"endTime":1802.52,"body":"those resources. And then if you"},{"speaker":"Nick Sonnenberg","startTime":1802.52,"endTime":1804.41,"body":"need further help, and you want"},{"speaker":"Nick Sonnenberg","startTime":1802.52,"endTime":1804.41,"body":"to go through any of our"},{"speaker":"Nick Sonnenberg","startTime":1804.41,"endTime":1808.49,"body":"training programs, whether it's"},{"speaker":"Nick Sonnenberg","startTime":1804.41,"endTime":1808.49,"body":"inbox zero and the foundations"},{"speaker":"Nick Sonnenberg","startTime":1808.49,"endTime":1812.03,"body":"or membership, where we teach"},{"speaker":"Nick Sonnenberg","startTime":1808.49,"endTime":1812.03,"body":"all of the different tools that"},{"speaker":"Nick Sonnenberg","startTime":1812.03,"endTime":1816.29,"body":"we lay out in the book, and what"},{"speaker":"Nick Sonnenberg","startTime":1812.03,"endTime":1816.29,"body":"we talked about today that you"},{"speaker":"Nick Sonnenberg","startTime":1816.29,"endTime":1818.9,"body":"can find that at get"},{"speaker":"Nick Sonnenberg","startTime":1816.29,"endTime":1818.9,"body":"leverage.com"},{"speaker":"Brooke Schnittman","startTime":1819.2,"endTime":1821.06,"body":"Wonderful."},{"speaker":"Brooke Schnittman","startTime":1819.2,"endTime":1821.06,"body":"Well, it's a pleasure having you"},{"speaker":"Brooke Schnittman","startTime":1821.06,"endTime":1825.77,"body":"on successful with ADHD. And if"},{"speaker":"Brooke Schnittman","startTime":1821.06,"endTime":1825.77,"body":"you are a business owner, if you"},{"speaker":"Brooke Schnittman","startTime":1825.95,"endTime":1829.91,"body":"are a business person and you"},{"speaker":"Brooke Schnittman","startTime":1825.95,"endTime":1829.91,"body":"need more help with efficiency,"},{"speaker":"Brooke Schnittman","startTime":1829.91,"endTime":1832.49,"body":"definitely reach out to Nick,"},{"speaker":"Brooke Schnittman","startTime":1829.91,"endTime":1832.49,"body":"he's your guy, or at the very"},{"speaker":"Brooke Schnittman","startTime":1832.49,"endTime":1836.33,"body":"least, check out his book come"},{"speaker":"Brooke Schnittman","startTime":1832.49,"endTime":1836.33,"body":"up for air. Thanks for listening"},{"speaker":"Brooke Schnittman","startTime":1836.33,"endTime":1840.17,"body":"to this episode of successful"},{"speaker":"Brooke Schnittman","startTime":1836.33,"endTime":1840.17,"body":"with ADHD. I hope it helps you"},{"speaker":"Brooke Schnittman","startTime":1840.17,"endTime":1844.46,"body":"on your journey. And if you need"},{"speaker":"Brooke Schnittman","startTime":1840.17,"endTime":1844.46,"body":"any additional support for you"},{"speaker":"Brooke Schnittman","startTime":1844.49,"endTime":1848.27,"body":"or a loved one with ADHD, feel"},{"speaker":"Brooke Schnittman","startTime":1844.49,"endTime":1848.27,"body":"free to reach out to us at"},{"speaker":"Brooke Schnittman","startTime":1848.27,"endTime":1852.8,"body":"coaching with brooke.com and all"},{"speaker":"Brooke Schnittman","startTime":1848.27,"endTime":1852.8,"body":"social media platforms at"},{"speaker":"Brooke Schnittman","startTime":1852.8,"endTime":1856.7,"body":"coaching with Brooke and"},{"speaker":"Brooke Schnittman","startTime":1852.8,"endTime":1856.7,"body":"remember, it's Brooke with any"},{"speaker":"Brooke Schnittman","startTime":1856.91,"endTime":1859.64,"body":"Thanks again for listening. See"},{"speaker":"Brooke Schnittman","startTime":1856.91,"endTime":1859.64,"body":"you next time."}]}