We had the chance to have an extended talk with Matt Lindstedt, President of Advanced Plating Technology in Milwaukee, about how the 2009 decision to reconfigure how the Milwaukee-based plating company worked with its customers and end OEMs has changed their company.

“Those were hard years because you didn't know if what we were doing was working,” says Lindstedt, who succeeded his father, John, as president of the company. His brother, James, works alongside him as the Vice President of Engineering.