Jason Brassard is the owner of Brapsard Powder Coating in Franklin, New Hampshire, and grew his powder coating business the same way many others have: a small setup, a lot of trial and error, and a passion that quickly outgrew the garage.

When Brassard was approached by a friend to help him remember his late brother, he developed an unusual way to immortalize loved ones through his craft: embedding their ashes into the powder coating to finish unique parts that would hold them dear to their families.

Perhaps the most unique aspect of Brassard’s business is something few powder coaters have ever attempted: incorporating cremated ashes into powder-coated finishes.

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