The Happy Go Social Podcast
Owning a small business is no easy task. Add in being a parent, and the list of things to manage is endless. Here on The Happy Go Social podcast, we will talk all things marketing, business & life. This podcast is built for YOU, the small business owner-not marketers at giant companies with huge budgets (we do love ya'll though!).
Join Meg Glenn and her guests on Wednesdays to learn from other small business owners and marketers. You can grow your business, be a great parent, AND enjoy your life-it's totally possible. Let's learn from each other and help each other grow!
Meg Glenn is the founder and CEO of Happy Go Social, a creative marketing agency. You can connect with her on Instagram @happy.go.social. To work with Meg and her team, head to www.happygosocial.net.
The Happy Go Social Podcast
12. Earned Media Vs. Paid Media-Let’s Talk About It! with Kristin Luna
I’m very excited to have another incredible guest, Kristin Luna, on the podcast today!
Kristin and I actually met locally, and she’s got a pretty unique background with plenty of fun things going on. Kristin is a Nashville-based writer specializing in all forms of journalism-travel, food, home renovation, entrepreneurship, and more. She’s also a photographer, videographer, public speaker, and the creator of Camels & Chocolate blog (est. 2007). Kristin and her husband, Scott, founded DMA Events, a nonprofit devoted to creative placemaking through community events and the installation of murals.
In today’s episode, we’re talking about:
- Earned media vs. paid media
- The importance of cultivating genuine relationships with people who are writing for publications you are interested in and want to be a part of
- Why you NEED to have some kind of online presence as a business owner
- The best ways to really connect with your audience on social media and grab attention from someone in earned media
- Best practices for product-based businesses who want to expand into other types of media
- Why you should always have accurate contact information readily available so someone can get in touch with you easily
My conversation with Kristin was a blast, and I learned SO much more about earned media vs. paid media. If you’ve ever been curious about earned vs. paid media and how they can work for your business, this is an episode you won’t want to miss!
FULL SHOW NOTES: https://happygosocial.net/happygosocialpodcast
Connect with Kristin on Instagram
Check out Kristin's blog and learn more about working with her: https://www.camelsandchocolate.com/blog/
Connect with me on Instagram @happy.go.social
Learn more about our team and how we can work together at https://happygosocial.net/