The Business of Beautiful Spaces, Interior Design Podcast
Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces that not only make a statement, but also make a difference. So sit back, relax, and let's get started on The Business of Beautiful Spaces.
The Business of Beautiful spaces Freebie:
https://the-business-of-beautiful-spaces.ck.page/
Mentorship One on One :
https://theprofitacademyforinteriordesigners.mykajabi.com/mentorship
The Business of Beautiful Spaces Presets:
https://theprofitacademyforinteriordesigners.mykajabi.com/preset-collection
The Profit Academy for Interior Designers Online Course:
https://theprofitacademyforinteriordesigners.mykajabi.com/
You can find us at www.thebusinessofbeautifulspaces.com, email us at hello@thebusinessofbeautifulspaces.com or any social media platform @thebusinessofbeautifulspaces.
The Business of Beautiful Spaces, Interior Design Podcast
134- Part 4: Let's Talk Profit Strategies, Follow the Profits, Not all Projects are Sexy
Welcome to the grand finale of our four-part Profitable Design Series with Laura Thornton!
In this essential episode, Laura helps you shift from just designing beautiful spaces to designing a truly profitable business. Learn why reviewing your numbers regularly is more important than any brand board—and how to spot what’s really working for your bottom line, even if it’s not the “sexiest” project in your portfolio.
Discover how small, simple jobs can sometimes pay more than those big, glamorous renovations—and how to stop running your business on chaos and crossed fingers. Laura shares real-life examples, practical strategies, and her favorite questions for post-project reviews so you can lean into what actually grows your business.
In This Episode, You’ll Learn:
- Why regular profit reviews (by project, product, and service) are your business superpower.
- How to spot patterns and double down on services that are truly sustainable and scalable.
- Why custom and curated pieces often yield higher profits than retail products—and how to talk about this with clients.
- How a simple “post-mortem” after every project can boost your efficiency, margin, and joy.
- How to create a business blueprint—not just a beautiful brand board.
Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please, please leave us a review. If you have any questions or topic ideas OR you wish to be a guest email us thebusinessofbeautifulspaces@gmail.com or find us on instagram @thebusinessofbeautifulspaces
Laura Thornton is the principle designer of Thornton Design Inc, located in Kleinburg, ON. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients. Thornton Design is an experienced team of creative talents, focused on curating beautiful residential and commercial spaces in the Toronto, Ontario area and beyond. Now sharing all the years of experience with other interior designers to create a world of collaboration and less competition.
The Business of Beautiful Spaces I @thebusinessofbeautifulspaces
Thornton Design I @thorntondesign