The Market Makers in MEA with Abrar Hussain

The Middle East & Africa (MEA) region greatly interests the global business community. The region provides a growth market for global companies and opportunities for new ventures. These companies can, in turn, help the region create employment, develop talent, help develop a start-up ecosystem and contribute to economic growth.As a personal initiative following a motto of 'Business as a force for good", I will soon release 20+ Video Podcast where I will talk to CEOs, business leaders & policymakers about the opportunities, potential, challenges, and ways to scale up businesses in MEA region allowing the whole ecosystem to flourish. We will also touch base on ESG and how businesses can drive sustainability.It’s an important region that represents a cluster of 65+ countries, 20% of the world’s population, with attractive demographics and nominal GDP of $7+ trillion that is growing at 4% per year. The venture investment is growing, with $6+ billion raised in 2021 across 1200+ deals.

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The Market Makers in MEA with Abrar Hussain

#42: Revolutionizing Retail: The Digital Transformation Journey of Cenomi with Binoo Joseph

May 26, 2025 • Abrar Hussain • Season 1 • Episode 42

🚀 Episode 42: Reimagining Retail, Real Estate & E-commerce with Binoo Joseph, Group Chief Digital Officer at Cenomi

Honored to host Binoo Joseph, a visionary tech leader with 20+ years of experience, on the latest episode of The Market Makers in MEA podcast. 🎙️🇸🇦

We dive deep into Cenomi’s bold digital transformation journey—at the intersection of retail, real estate, and e-commerce—covering:

🧠 Binoo’s path to leading large-scale digital transformation across industries and regions.
🏙️ How Cenomi is blending physical and digital environments to redefine the shopping mall of the future.
📊 Using advanced data analytics to optimize real estate portfolios, elevate customer engagement, and streamline operations.
🤖 The role of AI, smart technologies, and IoT in delivering seamless, personalized, omnichannel experiences.
🔐 Cenomi’s strategic approach to cybersecurity and data protection across its platforms.
🚚 Tackling last-mile delivery challenges to ensure faster, more efficient e-commerce fulfillment.
🌱 How tech and sustainability go hand-in-hand—from energy-efficient malls to eco-conscious retail practices.
💡 Key lessons learned from Cenomi’s transformation playbook—and what’s next in its 5–10 year vision.

Binoo shares practical insights and bold ideas for the future of customer-centric, tech-enabled commerce in the MEA region.

🎧 Watch & listen to the full episode of The Market Makers in Middle East & Africa on:
• YouTube: https://www.youtube.com/watch?v=yourlink
• Spotify: https://open.spotify.com/episode/yourlink
• Apple Podcast: https://podcasts.apple.com/yourlink

#RetailInnovation #SmartRealEstate #EcommerceTransformation #Cenomi #DigitalLeadership #CustomerExperience #MarketMakersMEA #BinooJoseph #SmartMalls #DataDrivenRetail #SustainabilityInRetail

** This podcast is a Personal Initiative **

People on this episode

Abrar Hussain

Host