The Market Makers in MEA with Abrar Hussain

The Middle East & Africa (MEA) region greatly interests the global business community. The region provides a growth market for global companies and opportunities for new ventures. These companies can, in turn, help the region create employment, develop talent, help develop a start-up ecosystem and contribute to economic growth.As a personal initiative following a motto of 'Business as a force for good", I will soon release 20+ Video Podcast where I will talk to CEOs, business leaders & policymakers about the opportunities, potential, challenges, and ways to scale up businesses in MEA region allowing the whole ecosystem to flourish. We will also touch base on ESG and how businesses can drive sustainability.It’s an important region that represents a cluster of 65+ countries, 20% of the world’s population, with attractive demographics and nominal GDP of $7+ trillion that is growing at 4% per year. The venture investment is growing, with $6+ billion raised in 2021 across 1200+ deals.

All Episodes

The Market Makers in MEA with Abrar Hussain

#28: Global Brand Narratives by Vibha Thusu on Marketing Across Borders

May 08, 2024 • Abrar Hussain • Season 1 • Episode 28

0:00 | 27:33

Episode 28: Excited to share our latest episode of "The Market Makers in Middle East & Africa" Podcast featuring our esteemed guest, Vibha Thusu, Global Marketing and Communications Leader for a group of electrical brands spanning over 65 countries! 🎙️

In this episode,

🌍 Vibha shares invaluable insights into navigating the complexities of global marketing, maintaining brand consistency across diverse markets, and leveraging digital transformation to drive success.

🌟 Explore Vibha's journey to becoming a marketing leader, discuss successful global campaigns, and gain perspective on tailoring marketing strategies to cultural sensitivities and preferences.

🚀 Emerging trends in global marketing and offers valuable advice for marketing professionals looking

📈 Enlightening conversation on the future of marketing and use of disruptive technologies such as AI.

Watch the full episode of ‘@The Market Makers in Middle East & Africa’ Video Podcast on:

YouTube:
Spotify: https://open.spotify.com/show/6KJRsnDwKsRgvCXl5M1nCU
Apple Podcast: https://podcasts.apple.com/us/podcast/the-market-makers-in-mea-with-abrar-hussain/id1674391999

🚀 GlobalMarketing #BrandConsistency #DigitalTransformation #EmergingTrends #MarketingStrategy

Abrar Hussain

Host