Get ready for a hilarious and wild ride in this episode! Join us as we dive into a mishap involving a 'fish car' that leads to lively discussions about digital media, Twitch streaming, podcasting, and social media content creation.
Our special guest, Dave, takes us on a journey from an early collaboration Jamie and he joined forces on 'The Daily Grind' magazine on to our adventures in Twitch streaming and now podcasting. We spill the tea on how the magazine was able to be monetised, share the ups and downs of transitioning to Twitch from a podcast, and reveal why we made the leap back to podcasting.
But that's not all! Dave gives us the rundown of his fascinating project, Street Sleuth, using Google Street View to compare demolished structures with their heyday appearances.
We also explore creating content for platforms like YouTube Shorts and TikTok, discuss the influence of Gen Z on social media trends, and even brainstorm turning Google Street View images into merchandise. We wrap up with lessons learned from a failed business venture and exciting possibilities for the future.
Get ready for the usual laughter, insights, and loads of fun with us and our special guest, Dave.
Buckle up and let's hit the road!
Follow us on your favourite social platforms!
www.linktr.ee/miscellameous
Get ready for a hilarious and wild ride in this episode! Join us as we dive into a mishap involving a 'fish car' that leads to lively discussions about digital media, Twitch streaming, podcasting, and social media content creation.
Our special guest, Dave, takes us on a journey from an early collaboration Jamie and he joined forces on 'The Daily Grind' magazine on to our adventures in Twitch streaming and now podcasting. We spill the tea on how the magazine was able to be monetised, share the ups and downs of transitioning to Twitch from a podcast, and reveal why we made the leap back to podcasting.
But that's not all! Dave gives us the rundown of his fascinating project, Street Sleuth, using Google Street View to compare demolished structures with their heyday appearances.
We also explore creating content for platforms like YouTube Shorts and TikTok, discuss the influence of Gen Z on social media trends, and even brainstorm turning Google Street View images into merchandise. We wrap up with lessons learned from a failed business venture and exciting possibilities for the future.
Get ready for the usual laughter, insights, and loads of fun with us and our special guest, Dave.
Buckle up and let's hit the road!
Follow us on your favourite social platforms!
www.linktr.ee/miscellameous
So let me tell you a story about a fish car which I'm dealing with at the moment. So Christy bought some fish and then left it raw fish in the car and took Finn to a play center with his friends and now the car just smells of fish and every time we get in the car I can't help just making jokes about it and it's really, really testing her. She's can't handle the jokes and then requested to have fish and chips tonight.
Speaker 3:I don't know what's the heck you have got to be kidding me, so she's just doubling down now At this point.
Speaker 1:Yeah, that's exactly it. She doubled down. She was like, ah, fuck it, like I'm just gonna lean into this. Actually, now I want fish. Yeah, she had to throw it out, by the way, because it was in the car for too long. So the kicker is that we didn't even eat the fish, she just put it in the car and made it smell bad.
Speaker 2:Does it still smell?
Speaker 1:Yeah, yeah, I had the windows down quite a bit on the way here. I was like, ooh, I'll take advantage of the freeway and try to get rid of some of that fish smell.
Speaker 3:That freeway. That is so far floating is just moving all the way to my house at 20 kilometers an hour and I feel like.
Speaker 1:I got rid of the fish smell, but I might have just grown accustomed to it over the time, so I'll find out when I go back to the car later.
Speaker 3:You need one of us to hop in your car and let you know.
Speaker 1:I was worried that it would have transferred onto me. So if I smell like fish, I mean.
Speaker 3:I'd appreciate it if you told me no nothing of at least fishy and, like Kit Kat, was no more accustomed to you or wanton of you than normal.
Speaker 1:Yeah, you would imagine she would be like way more into her if I came in smelling a fresh fish.
Speaker 3:Yeah, she'd be all up in your grill. Fresh fish we catch em, you buy em. Well, after that interesting story to start things off, welcome to another episode of Mesquibusiness Meski miski Miski business. And we have a good friend, Dave Gonzalez, with us today.
Speaker 2:Hi Dave, how's it going?
Speaker 3:Oh.
Speaker 4:I didn't mean that one Wrong button. There we go. You threw me off.
Speaker 1:You said the green one should be the claps. Then I pressed the green one and it did that.
Speaker 3:Somehow that was better, but we're very happy to have Dave on. I think, wait, did Dave do our first episode of the Old no?
Speaker 1:he did the test episode.
Speaker 3:Oh, that's right.
Speaker 2:Never made the air.
Speaker 3:I don't know Surely it aired. I think it did. It did air. Did we air it? Yeah, it was like our pilot episode, yeah yeah, yeah.
Speaker 2:And then we canned you from then onwards that's great, but here you are again.
Speaker 1:What's it about? Used and abused. You were meant to do our graphics.
Speaker 2:He did that for ages though. Yeah, it was like a year. I don't know it felt like a year. It would have been about a year.
Speaker 1:I definitely remember there being, like because we were doing runs of like 12 episodes, I think. Oh yeah, and he would have made it to about season three, season four how many episodes in the end was there?
Speaker 3:Like 100? There's a lot, there's over 100. Yeah, yeah, yeah, we did a lot of episodes of that.
Speaker 1:Yeah, and it was good. It was good. I've listened to it since and it was really good.
Speaker 3:I liked it yeah yeah, yeah, yeah, we'll definitely. We've spoken about this. We'll probably get hints of that come back through. I think, yeah, but.
Speaker 1:I'm off two minds about that. I feel like I wanna do live shows.
Speaker 2:Yeah.
Speaker 1:So if we're gonna do like a live show and like have crowds, then I would be interested in doing that format. Yeah, because I feel like it's engaging for people.
Speaker 3:Yeah, yeah, it's almost like a trivia knot on steroids, yeah, yeah yeah, because I know there's apps out there where you can like.
Speaker 1:literally people on their phone can like vote.
Speaker 2:Oh, I was gonna say so, you get crowd involvement. Yes, yeah, yeah.
Speaker 1:So we'll have like sort of two teams going and like you'll be on a team each, and then the crowd can like just have access to this app. It'll be like a browser based thing and then you can just choose like A or B and at the end like the accumulative scores will go to your teams and then yeah, that we like crowned winners at the end.
Speaker 3:We'll give them prizes. You can pay for that. Yep done, sure, yep, no worries, easy done.
Speaker 1:You get your company to sponsor it.
Speaker 3:That would be even better. Yes, that undisclosed company. I mean, what's the new thing now? Alibaba Express? Is that what?
Speaker 2:we've moved from From Wish to that. Now there's a new one, isn't there? Yes, yeah, oh, it's not that, timu is it yeah, timu, they don't ship to Australia.
Speaker 1:Yeah, not, yet Not yet they're incredibly cheap.
Speaker 3:Was that where you saw the go-karts for like 10 bucks?
Speaker 1:No, that was TikTok.
Speaker 3:So I found.
Speaker 1:TikToks. And then I found after those go-karts, I found a TikTok for like $10. And they were just converted. You remember those hoverboards? They were converted to have like an attachment on them. So they were just go-karts and I was like, wow, we should buy these.
Speaker 2:So was it like two hoverboards connected.
Speaker 1:No, it was one hoverboard, but the-. Because, that would power it.
Speaker 2:But yeah, so oh, like at the back yeah, yeah.
Speaker 1:So then when you press your foot down, it tilts it under you and then that's what makes it sort of exhalerating yeah, pretty good idea. I mean, I know they existed, I just didn't realize that's what they were until they actually looked into it. And then I found, for like a couple of bucks, some desktop Hot Wheels, slash, matchbox, car sized remote control cars, and they were drift cars and they had light up, like you know. All the lights worked, all like the tail lights worked and stuff like that, and I was like man, we should get these and race them.
Speaker 1:And then I was looking into that and I was like, oh, these are way too cheap, Cause I found them on Ali Baba and they were like almost $60 each and they were selling them for like $5. And I was like this just seems like one of those situations where I'm going to pay $10 for a demon slave hoodie and never get one.
Speaker 3:Oh yes, True story. Yeah, you'll never let that go.
Speaker 1:No, I still email him.
Speaker 3:That was I love that Do you just have like a calendar, a reminder set up for one I'm sorry, I'm just wondering how it's-.
Speaker 1:Just every now and then when I remember, I just like forward to him again. I don't know.
Speaker 4:Just check it in on that hoodie from 2020? Yeah, 2020?
Speaker 2:Yeah, it was years ago now has he released hoodies since? No, well, I don't know.
Speaker 1:I haven't see. I saw it on Instagram ad and I was like, oh fuck yeah, $10 hoodie demon slayer. And it was yellow. I don't own a yellow hoodie and I was like, oh yeah, hell yeah, I could have a yellow hoodie. And yeah, it just never came.
Speaker 3:And the G order one as well.
Speaker 1:Me and G both ordered it. And then we both independently emailed him and then G was like requesting a refund and I've gone the other route and I've like been requesting the product.
Speaker 3:Did he get a refund?
Speaker 1:No, yeah, I was gonna say no, no, no, we threw that money away. Yeah, I mean not a lot of money, to be fair, but you know how many people did you do that to? That's a good scheme.
Speaker 3:Yeah, well, that's it right.
Speaker 1:That's where it ends up. It's fucking- $10 for each sucker, like me, that's pretty good. The renders were pretty good too. They looked like pretty decent. I was like fuck, this is pretty professional looking.
Speaker 4:They're very clever.
Speaker 1:Not uncommon to not something we're uncommon with really like looking professional when we're not Like we've always presented well. Every day of my life. Yeah, like not even just in our professional lives but, like we've done a lot of projects, like accumulatively between us We've done a lot of projects.
Speaker 4:Yeah.
Speaker 1:Where'd you guys start? You guys were doing stuff together before me.
Speaker 3:Yeah, yeah, cause we did the magazine True. That was our start. I mean, we'd worked together for a long time.
Speaker 4:Yeah.
Speaker 3:Dave and I have known each other for 13 years. We'll say I reckon around that ball, but maybe even longer 14. What am I? 35?
Speaker 1:Yeah, about 14 years or something like that A long time yeah, so I think and you started the zing, so you started-.
Speaker 3:Yeah, daily grind. So, we did that when we're at Scooter Hut, kind of as a little side thing. Was I at? No, I wasn't at Scooter Hut at the time, you still were. What did? We both leave. No, we were both not at Scooter Hut.
Speaker 2:Surely we would have both been there. You were Cause I don't think I would have pitched. Hey, let's do a Scooter Magazine by myself, Like you would have-. Yeah, we must have still been there.
Speaker 3:I was, I think, in and out because I was doing the music. I'd started the music stuff. I definitely remember I'd started doing my music booking, but you're right, I must have had one foot in the door still and then came back around, but we did all right to start with. To be honest, it's the one thing Dave and I reflect on. We're like shit, that's probably something we could have almost kept up.
Speaker 4:Yeah.
Speaker 3:And then we had weren't so time-pull. The effort was high. Yeah, it got harder progressively. Like issue one and two, I think, was easy in a way, like people like this is cool, it's new, let's be interviewed in it, and like putting together the content was easy enough. Yeah, then, as we got to like issue three, four and then five was a fucking slog. Like I think that was like almost three months late on release, because it was just like where's the interviews coming from? Who are we speaking to? And like to be honest you're dealing with like people in the scooter community and no disrespect to anyone in the scooter community, they'll admit it that they're not exactly the best when it comes to timelines yeah, so I was like you know, we've got this magazine coming up, can you-?
Speaker 1:Or fulfilling their contracts, yeah, yeah, well, or being anywhere at the time they're supposed to be. Oh, yeah, yeah.
Speaker 3:Look, people I spoke to were lovely, yeah, and great and awesome, but it was one of those things and we got the backing of like the retail, like cause. What was the first issue Was like 10,000? No, we did like fucking 20,000 on the first issue.
Speaker 1:Hold on, walk me through the process of like making a magazine. Like what was that initial idea thing like? And then, who figured out what you actually needed to do to physically make a magazine?
Speaker 3:I'm going to say we both kind of worked it out. Then Dave did the layout slash design called not like kind of he did all of that. Then for me it was my job to kind of pull the content together to then get to Dave of how that would fit and flow Right. And I think the concept kind of came up cause there was magazines already and they had existed and did okay in the scooter industry. Then we kind of were like we wanted those magazines, cause in all due respect they weren't done that well Apart from the vault scene that was done pretty well, and we wanted to kind of bring those poorly done magazines together with, like your Thrasher kind of magazine. And I remember we went out and bought, I think, Skate.
Speaker 2:Yeah, we had Thrasher and then Skate World, trans World, trans World, skate World, that's right.
Speaker 3:We literally had them and then like, whatever, the other, scooter, scoot mag, that's right, and another one, and we're like, how do we like meld these into one layout, wise, and everything. And then we went from there, but it was pretty wasn't hard really, was it? We emailed China, literally through Alibaba I think, and we got no, actually, scott props to Scott from Scooter Hut he gave us the contact for China. I think it was yeah, cause it was the same people that made their grip tape, cause then we even released grip tape and, to be honest, scott was super supportive, so we sold, I think, a thousand sheets of grip tape through Scooter Hut.
Speaker 1:I remember that grip tape being very highly requested.
Speaker 3:And this is what I mean. So like I'm doing all the talking here, but like I'm sure Dave can chip in as well on this, but it was like we didn't do bad. Like I said, we got like 20,000 copies on the first issue. We got to move through retail stores. Then I think we got, then it went 10,000. And then I think we went 555. Yeah, and that was more of a print cost thing. We didn't want to front up Like it just didn't and like was it issue four and five? We did locally in the end. Yeah, it was.
Speaker 4:Yeah, yeah.
Speaker 1:Yeah, and local printing yeah.
Speaker 3:Okay.
Speaker 2:And was it like now in Mornington.
Speaker 3:I remember that. But the crazy thing is and this is why, like I think, Dave and I have our moments where we look back on it it was probably issue five was where we probably wanted it to be, because there's like nice little A5 pocket mag.
Speaker 1:Yes, that's what I remember, looked fucking awesome.
Speaker 3:And like the quality was I'm going to say like not patting ourselves on the back too hard here, but fucking up there.
Speaker 1:No, that's what I mean Like we've always presented professionally, like everything we've done in the mediums, that we've tried, what we've put forward has been a very professional looking finish. And that magazine was no, you know, and obviously I worked very, very deep in Scooterhut at that time and those magazines did not look like they were made by you know a couple of scrubs and suburbs. It looked like it was a proper magazine.
Speaker 3:Yeah, and I think, I think what, what hurt it was? What hurt us a little bit was, was the the cost of digital, cause we were probably before our time, like, I don't think digital. If we had released a digital mag now, it would have done better than what it did then, right.
Speaker 2:Yeah, cause I think we, who did we go through? We went through a service and it felt like, I don't know, we just weren't getting anything back from it.
Speaker 3:It was a really like restrictive platform.
Speaker 2:Yeah, yeah.
Speaker 3:Yeah, we were like pretty much breaking even Hayne in the end. I think with that was it issue.
Speaker 4:Yeah.
Speaker 3:Issue or something like that, and like aggregator, like what we use for the podcast, like it went through to, like you know, Apple magazines and all that stuff and we had a little app like you could download the TDG app and your mags would flow into that, Yep. But yeah, it just didn't really add up and you couldn't like you couldn't sell a magazine for a high enough price to keep it attractive and to make money off it.
Speaker 1:Yeah.
Speaker 3:Like a yearly sub. I think ended up being four issues a year. A yearly sub was like 899. So it's like what you needed in terms of the uptake was like yeah, just like it was. Yeah, it was, it was too hard, like you couldn't make profit off the digital side. You needed to. Really it was like what wholesale plus 15% or something like that I think we worked out, or 20% is what we made money on Yep. So with the physical yeah.
Speaker 3:And yeah, it was just a matter of getting people to bulk buy that really.
Speaker 1:Hmm, I feel like, definitely what you said just before digital would be better now than it was back then.
Speaker 4:Yeah.
Speaker 1:And I know, like because everyone was lurched forward in technology about 10 years by lockdown, like people were doing things that they didn't want to do or that they wouldn't have thought they wanted to do, and now they've been sort of pushed forward into it. So things like like manga and comic books especially, have gotten really like their markets have just bolstered 10 fold. You know, even just like like I watch a lot of anime and you'll find that the anime subscriptions that I have now offer manga subscriptions as part of it, because they're finding that, oh OK, people are just going to read through these apps as well, you know, rather than physically going and buying the manga. And you know, books did it, books tried to do it right. Yeah, like they got Kindles and they were pretty popular for a bit, and a lot of people listen to books now as opposed to actually reading them.
Speaker 1:Yeah, yeah, which, you know, I don't think is any different in terms of, like, consuming the content.
Speaker 3:Let's come back as an audio, audio Mag, audio Mag. Here is Jussie Carter doing the grind. But how like let's imagine a 15 foot rail.
Speaker 1:Yeah, as he glides smoothly down. He's very attractive, tall, slender man. Yeah. Very long hair flowing in the wind, sharp jaw. He's doing really well for himself, man, and like, and I love to see him succeed, because I think he is just such a genuinely good soul and human being.
Speaker 3:Yeah, and I like seeing you know him travel around the world and him like doing his modeling thing as well, and it's just like so yeah, jussie Carter is a model for Context now, like literally with our LMG or IMG agency, or whatever they call it, like one of the big agencies.
Speaker 2:Yeah.
Speaker 3:Bizarre, he was in like Spain Spanish Vogue or something. Yeah, Weird.
Speaker 1:But good. But he does like a bunch of modeling gigs and, like you can see, his fashion is like lurch forward as well and you know he dresses like really like a little bit left to center and it like suits him because he's got like the confidence and he's got the body for it and yeah, yeah.
Speaker 1:I mean, like I don't know if he actively was seeking out modeling because I haven't talked to him about it, but I love seeing it, man. I love seeing that. You know he's, he's really latched into that and I'm like, yeah, there you go. But he's effectively subsidizing his scooter career yeah, because he'd be making a bit of money off scooters. But he's just subsidizing by doing the modeling yeah, 100%, and it could end up being a bigger thing for him.
Speaker 4:Yeah.
Speaker 1:Then like, let's, let's talk about what if you guys were releasing a magazine today, right, yeah, and it was the. It was the Daily Grind magazine. It was about scootering. And how do you subsidize more money coming in because you've got, you know, you're putting out the digital editions and you're not making enough from that to make it worth the time that you're putting into it. Yeah, yeah, how do you subsidize that? What do you, what would you do to subsidize that?
Speaker 3:Dave, you were always the money guy, I was just there pulling together the design. You did a hell of a job. Yeah, I mean, it would probably revisit in those the things like the grip tape and the accessories. I think, yeah, I think that would be the way you'd go, like we when, dave.
Speaker 1:So I think if we Well, artists don't make money off Spotify, do they? They make money off of merchandise, no correct?
Speaker 3:right, we had stuck to it. I think the path Dave and I were looking at because we did look at it at the time even was like creating like pegs and like wax and stuff like that Disposable goods was what we were looking down the path of. I reckon if we'd stuck around and pushed through it we might have even looked at you know, wheels. Maybe you spoke into it once again, given Scott a lot of airtime but-.
Speaker 4:Yeah.
Speaker 3:Spoken to Scott, I mean like hey, is there a potential for a root industries collab? Almost operate like we were a rider.
Speaker 4:Yeah.
Speaker 3:You know, you have sick parts off the back of the magazine. Absolutely, I think that that's what we would do. And then, where does it?
Speaker 1:roll on from then, then you can, then you can actually sponsor riders.
Speaker 4:Yeah, correct.
Speaker 1:Then all of a sudden you've got like your own riding team and you're different, right, because you're separate from other brands, because you're not. You're not really like locking these guys down to having. You know, I know a lot of the riders the professional riders in scootering were really restricted by their contracts.
Speaker 4:Yeah.
Speaker 1:And they really hated that. Like you know, oh, I ride for this brand. I have to use all of their parts, but I really like this one thing from this other brand and I'd really like to use that, and they're just not allowed to because their contract stipulates it, and if they get caught or they see a photo or a video and they don't have all their parts, they would just get absolutely ragged over the coals, and it would be different to that, though. Yeah, because you're a magazine and you're not really restricting them with that kind of stuff, so you would have bits and pieces.
Speaker 3:No, if anything we would have encouraged them to have more.
Speaker 1:Exactly, yeah, broadest go.
Speaker 2:For content yeah.
Speaker 1:And it doesn't matter yeah.
Speaker 2:Yeah.
Speaker 1:Cause, then you would collab with each different brand. And the real, the real like upside of that is that you now no longer need to learn what it takes to produce a product. You no longer have to have contacts in you know China or wherever to have those products made. Now you're just like putting down your brand name on something that they could have made otherwise, but now, because it's got your brand name on it, you're getting paid for that. Yeah, yeah, yeah. 100%. That's good.
Speaker 2:I have my.
Speaker 3:I have my brief moments, but fuck, I mean like from a like from a putting content together standpoint. I mean, dave can probably comment on that. I mean, how hard was that for you, dave, do you reckon? Or it came, I don't know. Do you think it came pretty naturally, like the flow?
Speaker 2:I think towards the end there I had a good range of templates that I could just drop in different images. Maybe I'd play around with some different title graphics and things, but overall it was. It was probably a level of consistency between the mags which made it easy, from what I'm not easy, but like less time consuming than it probably was initially. I feel like that time was decreasing.
Speaker 1:Well, it helps that you had the creative control as well. Yeah, exactly yeah.
Speaker 3:We were pretty good, like it was a good, I'd like to say we were a good team in that way where I was like Dave, you design it how you want to design it.
Speaker 4:Yeah.
Speaker 3:I'll just get you the shit to fill the gaps. Yeah, cause like Dave would have, like let's say there was a mag gear, mag gear ad and they booked a double page, dave would stratee, or a single page. Dave would strategically, like I would help him find a picture of a mag gear rider to have on the opposite page. So there was flow to the magazine.
Speaker 4:Yeah.
Speaker 3:Like if you went to go flip through one of those magazines now in retrospect you'd be like oh shit, Okay, this makes complete sense.
Speaker 4:Yeah, like.
Speaker 3:Dave was very good like that and there would be like you'd have ratios of where ads would go and how many ads we would have and like to make it still tangible and not just a catalog, and I think that was pretty good, like to be honest, I think it was a good flow in that way and a good balance.
Speaker 1:Hard thing about the scooter riders as well was that they were so protective of their own content as well, because they really wanted to be celebrities in their own right. Because, if you think about it, there's just not much room at the top. There's not enough pie to go around for someone to make a living out of that sport, so a lot of them would hold on to their best bits for their own usage, and that's. That's a bit challenging.
Speaker 3:Well, I learned a fair bit about that getting the content for Dave, because, like I dealt with like Shelby Grimnaise I'm probably pronouncing that wrong. Sorry, Shelby, if you ever tune in One of the photographers over in the US and she just have different pay rates, Like if something was an exclusive pick for us, I'd essentially go to Dave and be like Dave, this could cost us, you know, 150 bucks, and then, but then we get 10 pitches that were throwaways for 50 bucks and it's like all right, cool. Or, you know, we'd pay her a day rate and she'd go out and get photos for us specifically if we had like a feature interview and things like that. And it worked pretty well. It's one of the things. I've been out of the scene for too long to do it, but I always pick it up and I look at it and almost be like how could we do this again? Wouldn't even work now who knows. I mean it's like that far away from physical, probably like which is disappointing.
Speaker 1:Yeah but we were lucky enough to loop them in. I mean, at that point I was high enough in the company to loop like daily grind zines into like sales things.
Speaker 3:So and look, that's the way it would have worked. That's what the vault did Like, the only way it could have been remained tangible is if someone like Scott or a business of that sort used it as a gift with purchase.
Speaker 1:Yeah, and we were doing that. We were running promos was like you know, spend a hundred bucks, get daily grind, and I mean 150.
Speaker 3:We were conscious of that, but I think like, we never went over what like nowhere near three bucks a copy at wholesale.
Speaker 2:No I don't think so.
Speaker 4:I don't think so, yeah.
Speaker 3:Like a RRP on, it was like 6.95. And I think we were pretty conscious of keeping it as close to two bucks like as possible. And that's still that two bucks still allowed us, I think, to make something on them.
Speaker 4:Yeah.
Speaker 3:Well, it definitely did, because otherwise we wouldn't have done it, but it was the clearest, I think, from all the things, as you mentioned earlier, that we have done Yep, and we were just oh, there's a, there's a paycheck at the end of this. Yeah, Every time we didn't we didn't have an issue, that we didn't have a paycheck.
Speaker 4:Yeah.
Speaker 3:Whether it be from grip tape sales throughout that time or just bulk selling the issues, we always made something off the back of it Because, I mean, we charged a pittance for ad space. That was almost like our system was, or in my mind it was. If we can cover the magazine costs through the ads, well then what we sell the magazine for is almost irrelevant.
Speaker 4:Yeah.
Speaker 3:So that's where it allowed us to have a really low. Let's say it even cost us 350 to make it, but we'd sold it at two bucks. It didn't matter because we'd already covered that 350 off the ads.
Speaker 1:Yeah, yeah, yeah, totally yeah.
Speaker 3:So the system worked.
Speaker 1:Yeah, yeah, that's the Mr Beast thing. Man Like Mr Beast already has the cost of his videos covered before he records them. And he has it through, like you know, people who sponsor the video, and then he just funnels that into the video itself. So these videos where he's giving away like, oh, this money, you know he's already got that money, man, someone's already given him that money, and that's exactly what you guys did. Yeah, like obviously a way less cringy level.
Speaker 3:Yeah, yeah, yeah, we weren't so much smaller scale as well.
Speaker 1:Yeah, so Daily Grind was first Yep, so that was the first thing. What was next? What did you guys do next? What?
Speaker 3:did, we do next.
Speaker 2:I guess it was the store.
Speaker 3:It was the store, I think, with Liam's stuff. Yeah yeah, oh no, we did Mountain Thousand, you did Mountain Thousand, oh yeah, we did have a blog.
Speaker 1:So talk to me about Mountain Thousand. I was involved in setting that up and what was that supposed to be? What was the idea there behind Mountain Thousand?
Speaker 2:It's kind of the same thing, like I was doing all the design in terms of website design.
Speaker 3:Yeah, setting up. You had some Ripper articles too, though.
Speaker 2:Oh that's true, I did contribute some stuff there as well, yeah, but I think the yeah, same setup though it was.
Speaker 3:Like ideally the same setup was content design. I'm pointing at people like people.
Speaker 1:Great for audio, yep.
Speaker 2:I'm pointing at Dave, now for design, and now pointing at myself for content.
Speaker 3:But yeah, I think that like, I don't know, like a holistic kind of pop-cultury website, to be honest.
Speaker 2:It started away though. Oh man, my memory for stuff like that.
Speaker 3:I'm the same. Is it funny?
Speaker 2:We had like an intention going into it.
Speaker 3:We definitely did.
Speaker 1:What it was going to be, and then it quickly just became like a I'll switch up a little bit, sorry, just get it a little bit more like right, basically against your lips there. Yeah, yeah, yeah, there you go, good, good, good.
Speaker 2:What was I saying? I don't know. Then it just turned into just like a general whatever. We thought we'll kind of get some attention. Yeah, we'd give it a go.
Speaker 3:Like that time we posted about a kid's book and it got us like our most blog.
Speaker 2:Oh yeah, that was crazy.
Speaker 3:Ever. And then we got threatened by some person because the authors got accused of racism.
Speaker 4:Not accused.
Speaker 3:There was a picture of them posted wearing blackface at a party because, yeah, oh man, come on man. So yeah, we got hit up and we're like, oh fuck, do we need to take this down? Because didn't we have like, was it 10,000 or was it 100,000 views on that? It was something.
Speaker 2:It was something. Somehow we jumped on that like quickly I don't know how we came across it it was that ABC to Jay-Z book?
Speaker 3:Yeah, yeah, that like you see everywhere now and like the author at the time just got smashed for going to a party dressed up as, I think, michael Jordan Right.
Speaker 1:Yeah, something like that, but there was definitely blackface involved when asked the question like at what point does ignorance become racism? That's the line. It's blackface, like if you think you're not doing something racist still and you think that that's an innocent mistake that crosses that line between ignorance and racism. I feel, yeah, true.
Speaker 3:But I mean in terms of that, like it was interesting Dave did a lot of the heavy living terms of learning SEO and all that stuff and getting the WordPress backend set up.
Speaker 3:Once again, you click on, that website still exists. Mountant1000.comau. I've put like an article up once a year for the past four years, but it looks very professional. I would say like, once again, dave knocked it out of the park. Let's all, like you know, for context, dave just works for a builder as a day job, so keep that in mind when you look at this website. It's very impressive. But I think I learned a lot from it about, like the SEO part is crazy what result it can give you if you play to it, like you did one around an article around Gildan being used by like famous brands and it fucking like I know three, four thousand, five thousand, no, actually maybe even 10,000 clicks on it and it's
Speaker 2:like what the fuck? And then like, because I feel like that would have come out kind of before dropshipping.
Speaker 4:Yeah, yeah.
Speaker 2:It's exactly that.
Speaker 3:It's a timing thing, right Cause, then, when they did the DC universe like their showcase in like 2017, maybe I, before the time of chat GBT, I kind of semi plagiarized. I didn't plagiarize but I rewrote. Yeah, I essentially rewrote the schedule for that event, posted the YouTube link and that got like 5000 views, Right, and that's because you were there posting it first.
Speaker 1:Yeah.
Speaker 3:Like. So it was so odd, and actually mountain thousand, the blog came off the back of the fact we already had a daily grind blog. I forgot about that.
Speaker 2:Yeah, that's right.
Speaker 3:That's what we were planning to move towards.
Speaker 2:Yeah.
Speaker 1:The magazine stopped, so this is what I've talked about with you, about this podcast, is I would like use AI to transcribe our episodes, put them up as a blog form and yeah, seo can really do wonders for you in that way and generating clicks, because if you're, if you're hitting like a bunch of keywords, it only takes like a certain amount of people to Google that and it just sort of starts popping up for them, you know. So, yeah, I have some vested interests in that. Yeah.
Speaker 3:But the mountain thousand blog, though I think once again it was just one of those things. I think we just grow time, paul, to be honest.
Speaker 1:Mountain thousand was a bit to me from the outside looking in, because I wasn't involved in mountain thousand until later.
Speaker 3:Yeah, the podcast was technically mountain thousand presents. Yes, it was, it was Really yeah.
Speaker 1:And I would say my brainchild initially, and we didn't know what we wanted to do in terms of podcasting and I wanted to be a game show host, and that's like not something that's, you know, dissimilar to me today. I did very much enjoy that, you know, and Miss Alameus was launched through the mountain thousand blog space and Dave was involved with it for that reason. So you did all our graphics. You did all our graphics for a long time, yeah.
Speaker 1:Like we think at least some way to the tune of about a hundredish episodes, I'd say We'll be around that.
Speaker 3:Yeah, yeah, you did, yeah, you did do it for a long, long while.
Speaker 1:And it was a good show. That was a great show. Miss Alameus. It was and it still is. You know, you listen back on it and it's really interesting. It's kind of like looking into a time capsule on the memes that were active at that point in time. Yeah, and it's very different to what is happening now, because at the time that we were doing Miss Alameus, the game show TikTok actually didn't exist yet. So we were doing it. We were doing it pre. You know, video format memes being the primary.
Speaker 2:Yeah.
Speaker 1:So I was just finding a different focal point every week, yeah, finding about 10 memes to do with that, and they had to be audio as well, and it was all based off things that I found on YouTube. And, yeah, that was a really good show and I feel like we did really well with it, and a lot of the reason we stopped doing it is because lockdown occurred. Yeah, that's right, and we tried to do some other things and, like, we got in a couple of weeks and we refused to do the podcast from home. Yeah, we wanted to, we were thinking about it, but there's too much stop-start when you try to talk to someone else. Yeah, and it's, yeah, it's. It doesn't translate too well, but it's thinking about it. And then we went to Twitch man and that was a lot of fun. Yeah, we started streaming.
Speaker 3:So, Twitch.
Speaker 1:Twitch would be your next project.
Speaker 3:Yes.
Speaker 1:So, we, we together we did Twitch and we did for a couple of years. We got a good following. I would say we got a very loyal following at that, yeah, and we got a regular income coming in from that too. And it wasn't it wasn't a lot of money, but it was like some, and you know, we use it to fund a handful of different things that we did, but we weren't taking home paychecks.
Speaker 3:No, no, no.
Speaker 1:We basically just we weren't spending money either. That's true, cause when we did do things, when we got together, we'll be like, okay, well, look, we've got, like you know. Oh, there's, like you know, x amount of dollars in the thing, so let's just use that.
Speaker 3:Yeah, like okay, cool, you know, yeah, it was good and we are here today. Yes, yeah, Technically, yeah, I'd say it was a short break. Did we have a bit of a break from where we did between Twitch? And then this year we definitely did.
Speaker 1:There was a break. Yeah, we stopped Twitch about January of this year and we've effectively just only started up the podcast to because that was what we wanted to do.
Speaker 3:Yeah, a month ago.
Speaker 1:Yeah, cause Twitch was fun and all, but in terms of like, what sort of growth you can get from there, yeah, we had reached like a limit of what we were capable of doing and I don't think I don't think we were, in that particular space, interesting or special enough to break through what the already popular crowds were. Yeah, because there's a real big culture thing in Twitch Either you've got no viewers, you've got 12 viewers, or you've got 200,000.
Speaker 2:And there's nothing in between.
Speaker 4:Yeah.
Speaker 1:And we got to that like couple. Like you know, we had like a dozen viewers each stream and it was rad and we had a lot of fun with those people. And we still have a discord for that, by the way, for awesome discord and you know, there's there's like something in our hearts that'll always be there for that and I just don't think I want to continue doing it, though I don't think I want Twitch to be a regular thing, I think, from my side, and then we're gonna get on to what you're doing.
Speaker 3:Dave said Don't run away.
Speaker 1:This is where we're leading to yeah, yeah, yeah.
Speaker 3:From my side as well as you can, as I've mentioned numerous times already with all the other projects. Timepore is my MO, unfortunately because I get caught up with life and then unfortunately lose focus. It's a big issue of mine.
Speaker 3:The podcasting, though, works in my favor in the way that you can do it somewhat whenever and I can fit it into a schedule, whereas with the Twitch streaming, yes, it was schedule based, but, like I've got kids now and they're young kids and it's like if they didn't want to go to bed by a certain time, I'd be like sorry guys, can't get on that stream tonight that you've planned because, I'm fighting a two year old, let's say, at the time, and the thing that made our channel different was that we were running multicams and we had different POVs and that's what made our podcast, our Twitch stream, better than the average Twitch stream.
Speaker 1:It was more fun to watch because you got basically four people for the price of one, and when we didn't have that, it kind of like threw the dynamic out a little bit, depending on what we were playing like. Obviously, there were other games that we played, like two-player game mode, three-player game, blah, blah, blah, but yeah, I think it had a lot of legs. I think it was a lot more fun. It's definitely the format that I prefer, because Twitch is definitely my jam, but I just don't think I was giving anything new to the viewer, anything that they would truly walk away and appreciate, and I think in this format we can do that. But in Twitch we were just like another drop in what was an end to the social media.
Speaker 3:Yeah, yeah, because I mean I'm always a big believer. Anyone that, like I tell that I'm doing a podcast firstly cringes and is like, of course you do.
Speaker 1:But white tick 30, tick, yeah, yeah, definitely. I'm literally right on the mark.
Speaker 3:But I think for me there could be 100,000 of these podcasts and it's fine, like I literally see no issue with it, because my theory on that is like we have special guests come on, like Dave, we talk about, like yes, you will talk about similar things, but not everyone will talk about things in the same way, and there'll be people that we interview that no one else on those other 99,000 podcasts will interview either. So I think there's enough people in the world that you can interview other people if that makes sense and it's like it can still be different in that way and like, yeah, not everyone will have our mannerisms, have our way of doing. So I think podcasts are one of those things. Who fucking cares if there's another 100,000 with the same format?
Speaker 1:It doesn't matter Like.
Speaker 3:I think you can do it and it's still be successful.
Speaker 1:It's interesting as well, cause if you look at all the stuff that we've done from another perspective, it you could call all of our projects that we've had as failures, but like I don't know, I don't really view it that much in that way. I feel like they're definitely learning experiences, and I feel like people that do really well or become really well known in those spaces are either famous already or they're just hitting the lottery.
Speaker 3:I wouldn't call them failures at all, like even going back on the things, dave and I fucking know how to print a magazine from literal scratch to fucking having it in your hands and distributed. No, I'm not saying that.
Speaker 3:I'm not saying that, no, no, no, no no but I get what you mean, Like in terms of like everything kind of came to an end right eventually. But I mean I'm just going like then I it sounds like such a lame thing to say they're not failings, they're learnings, but they are like the amount of knowledge that we've picked up along the way. You've picked up, like you know, your ability across social media and podcasting in general is, like now, far, far superior to the common person off the street, To the average.
Speaker 3:So like it's nuts right and, like I said, even the way Dave picked up SEO for the blog and stuff like that like Dave never in his day job would have needed to look at SEO, but now he knows it. If someone was to quiz him on it, he'd at least know the basics of it and be like, yeah, this is how it works. You play to the buzzwords, you do this, you do that you optimize it. And here off we go. Which?
Speaker 1:is nuts. I got one more thing and then I've been leading Like effectively. I wanted to like give, give chat. I'm thinking in my head like Twitch. I wanted to give the listeners like a, like a, I guess like a journey of like where we came from and like what Dave's doing now, and the last thing that we did together was we actually did open a store. So we cottoned onto dropshipping I would say, ahead of the curve not the first people to do it, by any stretch of the imagination but a little bit ahead of the curve.
Speaker 1:We were definitely doing it before lockdown and we weren't doing like you know, like those influencer things, where you like see what's selling on Amazon and then buy it off Ellie Barber and sell it cheaper. It's like yes, everyone knows this we actually were sticking within our wheelhouse and we were doing scooters. We had contacts at a handful of different distributors, which was why we were able to do it in that median. We weren't producing our own products, we were reselling products. That sorry, we were selling new products straight from the distributor. So when we would actually sell the product, they would pack it and ship it for us. It cut a lot out of our profit, but it took a lot of labor out and we didn't have much time. So now I, in that particular point in time, was only interested in the retail aspect of the area and that's all I really did. And I did help a bit with, like you know, skewing and doing barcodes and blah, blah, blah, like that kind of dude.
Speaker 3:The nights that I spent on spreadsheets.
Speaker 1:That is genuinely wasted time.
Speaker 3:It's. Look, I think, like you know, getting straight to the crux of that one. Yeah, we just, I think, leaned in too hard to try and compete. Yeah, and I think that's just ultimately, what was the demise of that Was that we probably could have just stuck to our guns, sat on higher margins and had a slower burn, but not have lost as much money or wasted as much time.
Speaker 1:Yeah, we were making okay money for a bit there and we decided to use that money to open a physical outlet.
Speaker 3:And yeah, and that's what got us to that, and we were paying for the outlet. Yeah, yeah. Like it was, the company was paying for itself, but it wasn't paying us. No, and that's it right. Like yeah, exactly to that point we ended up completely neutral, really.
Speaker 1:And it got to December and we were like we were going to the warehouse every other fucking night to like pack shit so that we could get it picked up. And then it gets to Christmas and I'm like man, we got fucking nothing for that.
Speaker 3:man Like what do we really have to show for?
Speaker 1:it, and that's the point where I fell off.
Speaker 3:Yeah, yeah, no 100%, Cause. I mean like the sales were there but it just didn't translate.
Speaker 1:Yeah, Like yeah, if I did it on my own, you could like, or if any one of us did it on our own, you could have made profit, cause it would have just been one person. But when you've got to look at splitting it four, ways, if you're doing it with someone else as well. It's the profit split. Just made it just almost your time.
Speaker 3:Like if you had to do it again, you would wage.
Speaker 4:Yeah, yeah, do hourly wage.
Speaker 3:Yeah, and you would, and you would keep it just online, I think. Don't worry about the shopfront, yep. Do popups, yeah, and you would stick to the, I think, like I said, just a strong price point, and then if you really had to do an odd sale here or there, oh, we could do popups out of the back of one of those mini vans. Oh yeah.
Speaker 2:Just keep that on the wrap. Yeah, yeah, yeah, yeah, that's our next thing, yeah, stay tuned in a few podcasts time.
Speaker 4:Yeah.
Speaker 3:Um.
Speaker 1:There's another thing that's on the burner there.
Speaker 4:We're not ready to talk about that yet.
Speaker 1:But we're still in the conceptualization fades there, oh man.
Speaker 3:But once again learning's right not failing.
Speaker 4:It's like.
Speaker 3:I think ultimately, once again, we still did the thing. It's not like we never did it. Do you know what I mean? A fail into me would be like we tried to open an online store and didn't, or whatever. It's like. I miss that warehouse. I love to go in there.
Speaker 4:It's cool, it felt good. Yeah, it was very good.
Speaker 2:It was very good, your own space definitely.
Speaker 1:And it felt good when, like there was, like I remember, two calls very specifically with people who were just like really cuntie, and I was just like I don't really know if anyone answered here and I was just like you know what, please stop calling us. And they were like what? And I was like yeah, please do not call us again.
Speaker 1:Just like hang up the phone, Cause who have I got to answer to no one. And they're being really like and there's typical customer service stuff them being like oh, this person had this and you guys don't have it, and I want the pink one and you've only got the purple one. You know shit like that. And I'm just like you know what, I actually don't have to deal with that anymore.
Speaker 3:And I don't want to.
Speaker 2:I'm a grown up who actually is a part owner in this business.
Speaker 3:So I can, I can hang up on you and I will.
Speaker 1:And I did, yeah, and I was like and I said it please do not call us again. Yeah, just hung up on them, man. One of them did call back, so I blocked their number. Yeah.
Speaker 4:That's good. I wasn't aware of this. I'm not wondering if, maybe, if you took a different approach we might still be a flight.
Speaker 1:We did really well. Otherwise, we had a good little store there, we had a little, we had a little workshop, yeah, and that was that was really good. And the people that came there it's funny because a lot of them did recognize us, because we kind of all left Scooter Hut roughly like within about six to eight months of each other, and then we opened up this store and the people that came there they were like, oh, you're the guy from Scooter Hut, and they'd be like, oh, wow, yeah, ever since, it's just hasn't been any good. And I was like, yeah, I know, that's why I left, yeah, yeah, when Scooter Hut was running like a startup, that was its premium time to work 100%.
Speaker 3:well, like, yeah, Dave and I, literally that's a fun story Should we talk about the story of my hiring and what happened there Just quickly before.
Speaker 2:No, we can go back to that, okay Over to.
Speaker 1:Dave.
Speaker 3:What's Dave doing now?
Speaker 1:We're going to talk about what. Dave's doing now, so please, Dave tell us what your current thing that you're looking into?
Speaker 3:Just quickly for those that are listening, dave has come extremely prepared, the most prepared of any guests we've had, more prepared than us as hosts, which is great, so we're really excited. Yeah, I actually printed something in. Yeah, it was a cool paper everyone.
Speaker 2:No, but that was good like leading, and I think they were all kind of important parts of the journey, I suppose. And I think for me after the store I probably took a year off doing anything. I think I kind of just wanted to chill, like whatever, yep.
Speaker 1:How many other ideas did you have, though?
Speaker 2:Oh, he's, yeah, but even leading into this like all the time. I don't know, it's just something in us, I think and a lot of people our age and whatever, like you kind of. You know you put your hours in at work and you take that seriously. But for me anyway, I really like if I could ever work for myself and have something that I've built from the ground up and you know that's paying the bills like that would be a huge dream for me and whatever it ends up being like, it's almost irrelevant.
Speaker 4:Like just getting to that point would be really cool.
Speaker 2:But then I think after the store I kind of changed my mindset a little bit, like I wanted to focus less on what can I do that's gonna make money and more on just like what can I do as a hobby that might grow into something bigger at some point.
Speaker 1:Yeah.
Speaker 2:So kind of taking a different angle with it, and I don't remember exactly how this came about. Like I think I started I almost started like because I've always had a bit of an interesting graphic design and I think I was thinking about, like you know, like not an original idea but like t-shirts or something like that, and then I started looking at, like you know, like digital prints through Etsy and thinking that you know, potentially that could be a way to just make some passive income or something. So I was working on like prints of buildings in Melbourne that were not necessarily iconic, but just nice like old.
Speaker 2:Yeah, Victorian style buildings and shop fronts and things and then I think through that I started to discover, like you know, different I don't know like bookstores that have gone out of business and different situations like that, and my wife and I we spend a lot of time just like driving around looking at different neighborhoods and everything and where we live in. I'm out in the East, in Behrwood, and it's kind of like the capital of knockdown rebuild.
Speaker 3:Yeah, yeah.
Speaker 2:We've previously lived in like Bentley East, which is similar. Yeah, although the difference is like Bentley East, the houses that are getting knocked down are probably more like I don't know 50s, 60s, like yellow brick.
Speaker 3:Yeah.
Speaker 2:There's dime a dozen type things whereas the stuff that's getting knocked down out. My way at the moment is, like you know, 100 year old, victorian. Yeah.
Speaker 1:Like yeah.
Speaker 2:Beautiful houses that really add to the fabric of a suburb like that.
Speaker 4:Yeah.
Speaker 2:So I think from all of those things kind of came together and oh and then on top of that I wanted something that I could just like it was pretty easy for me to contribute to. It wasn't like, I think why I moved away from the prints was I spent I don't know like months working on one print, because I'm really pedantic and I don't know.
Speaker 1:I'm never happy with anything I produce. Having worked with you previously, you definitely do have like a stranglehold on things that you personally create.
Speaker 2:Yeah, and you can't let go of them because you have these like.
Speaker 1:I guess you have a lot more attention to the detail of what you're putting out, then I think that the consumer would actually receive yeah. But yeah, I can see it's like hard for you to release things because you just want them to be their utmost, absolute, perfect version of itself before you can release.
Speaker 3:Which I think why I've gone way back onto the magazine, having a template almost, for that was to your benefit, yeah, otherwise you would never have let go of an issue. Yeah, like it needed to be all right templates for good. Yeah, I'm happy for it to go now.
Speaker 1:Well, with what you're doing now. You've put time and, like you can tell, you've put time and effort into you know how do I want this Instagram to work?
Speaker 4:Yeah, absolutely.
Speaker 1:And to give the listeners an idea of what we're talking about. Your new project is it's called Street Sleuths.
Speaker 2:So at the moment it is just an Instagram page where I utilize Google Street View and the historical images that you can pull out of that to compare, I guess, a building and what it looks like now versus what it looks like Maybe looked like a few years ago. I think the Street View imagery goes back about 10 years or I think about 2010 at the earliest.
Speaker 4:Yeah.
Speaker 2:And a lot of what I'm comparing is, like you know, there's an empty block here now. There used to be this beautiful home here.
Speaker 1:Yeah.
Speaker 2:You know what do you guys?
Speaker 1:think Well, this was this back then, and now it's this today.
Speaker 2:Yeah, it's become something else. So, yeah, so you know, and I think through that medium I discovered something that I didn't have to put too much time into. I think it's, you know, setting up. Well, the most time that goes into it is actually finding it Like yeah. I'm trying to do it in a not in a pure form, but like I'm trying to avoid, because you can definitely Google like oh, what things have recently been demolished.
Speaker 4:Yeah, you know.
Speaker 2:I like the experience of just scrolling or like walking around in Street View and just seeing what kind of comes out of that activity. But that can take forever, like I've spent hours doing that before and I'm like oh, I better just give up because it's you know.
Speaker 2:I'll come back to it tomorrow, or something like that. So you know, I'm going from that point finding the building that you're focusing on, looking at the historical imagery, then doing a little bit of research to find out, well, what happened here, Like how did this thing get demolished, or whatever it might be Pulling together, or like extracting the imagery, like you know, processing that, putting it into the templates that I've developed for the Instagram and then releasing that. So it's, it's a long ish. Well, it's not a long process, it's like a couple of hours, I suppose if you if you really like.
Speaker 2:I don't know if you don't, if you're not held up anyway through that process, yeah yeah, yeah. But yeah. So I think there's a bit of a process involved, but compared to like selling a product, developing a magazine, whatever it might be like it's, it's something I can get home from my day job, I can contribute to it, I can keep it ticking over and it's not too onerous.
Speaker 1:Yeah, I think Twitch became really onerous to me because I had to set schedule. Yeah, I had to make promotional material for that schedule, I had to post to all the forms of social media and tag the right people and then, like that would be like an hour's worth of work and that's before we even start streaming. And then we stream and the stream goes for like three hours and then the next day.
Speaker 1:I've got to filter through that stream to find clips. I got to post those clips Like the whole thing just became like this huge, huge, huge, huge, huge time sink and just not one that I was really. I was really like into it to start with and I'd learned a lot of like like video editing. I've learned a lot of like social media and like you know scheduling and stuff like that.
Speaker 1:But yeah, with what you're doing now, I feel like if you come home and you're just like you know you've had a long day, you're not really feeling it today. You're not adhering to any sort of schedule, you don't have one that you need to follow, unless you're self-imposing one.
Speaker 2:Yeah, like I think I'm trying to hit like every two days.
Speaker 1:Yeah, posts.
Speaker 2:So it pretty much works out to most nights. Like most evenings, I'm trying to get ahead of that schedule as well.
Speaker 4:Yeah, if I can.
Speaker 2:So yeah, like it's still not every night, but I would say, you know, three to four nights a week I'm probably working on it, but it doesn't feel like a chore in the same way. Yeah, you know, like running the scooter store would have felt like a chore to all the rest, at some point, yeah, yeah.
Speaker 2:It's, it's just something that I'm doing, like, yeah, I don't have a live audience or anything, like no one's really paying for me or my content. It's it's just going out there whenever it goes out there. So it's, it's really, and that's what I wanted to do is start with something that I was just doing for me, and I think when I started, I, you know, I obviously put it up on my Instagram and told people about it and I was like you know, I might not be doing this in two weeks time, but for now, this is what I'm thinking of doing.
Speaker 4:Yeah.
Speaker 2:And I think that was, yeah, October last year.
Speaker 3:So yeah, I do kept it up very well, Still going pretty strong and it's growing like yeah.
Speaker 2:I think I was kind of and it's not all about followers and things but like I was hovering around that like two to three hundred mark for a while yeah. And then I started boosting a few posts and that's kind of got me up to. I think by the end of the week I'll be over a thousand.
Speaker 1:So talk to me about the how do you, how are you boosting your post for someone who's never done it before?
Speaker 2:What I'm doing now is I'm so, I'll post something on my, on my Instagram page, whatever yeah, and it's yeah because I think average posts, I'm probably getting like up to 10, 15 comments, something like that.
Speaker 1:Yeah.
Speaker 2:And so I'm pretty much waiting for the posts where I might get a little bit more than that. And one that I kind of posted not latest but previous post to that was a classic example of that, where it was like you know, good amount of likes, lots of content it's. It's funny because a lot of my content is disappointing and upsetting to people.
Speaker 4:Yes, yeah.
Speaker 1:People love to dog. Pile on rage yeah.
Speaker 2:So I think positive posts where say like there might be an old building that's been renovated in a kind of tasteful manner and they've been respective of the heritage and everything, yeah, that'll get a lot of likes and maybe a couple comments being like oh, I like it, or maybe it's a lot of the renovations. The thing that people don't like is a lot of the color comes out of it.
Speaker 1:Yeah.
Speaker 2:Like these days with the Renault is. You know, it's very like white, gray color palettes and things compared to what they originally would have been, things like that. But anyway, so you'll get a lot of likes and a lot of like comments with anything where it's like this beautiful building that's been demolished or replaced by something really modern and just not sensitive to the original build or the area or something like that.
Speaker 1:Yeah.
Speaker 2:That's when you'll get like a lot of people not pleased with that situation. And it sounds awful, but that's what I'm kind of capitalizing on in a sense. Like when it gets that organic attention. That's what I'm deciding to boost and I'm not doing it in any fancy way, I'm just minimum budget. Maybe let it run for a week. Yeah, I've already got my 30 hashtags and stuff in there.
Speaker 3:Yeah.
Speaker 2:I'm not even getting too technical at the minute with the audience. I'm just letting Instagram decide who it should go out to. And yeah, I think that's just been really powerful for me, like you know, because just reaching that broader audience, beyond just the people that already follow you, it's been really good.
Speaker 1:Yeah, yeah, and I've noticed that definitely when people dog pile in your comments, it's pretty funny. Yeah, you had one recently and the backstory of it was that the previous owner had gone out of their way to do a lot of things. They had gone out of their way to destroy effectively what would have been classified as a heritage listed property. Yeah, and then because they had destroyed it past like, I guess, a certain percentage of what would need to be there to be considered heritage.
Speaker 4:Yeah.
Speaker 1:The next owner was then able to apply for a permit to destroy the home and build a modern one, and the one they put down looks like two bricks stacked on top of each other and that have been painted gray and light gray.
Speaker 2:Yeah.
Speaker 1:But, the people in the comments were just like really going at, like the idea that oh that person, what a piece of shit. And like and yeah, it was a that was a beautiful post. That was a really good post.
Speaker 2:Yeah, that's like what, and even the way that that came about. Yeah, that one was an Esenon and I haven't spent a lot of time out there and that's kind of been one of the good things through street soluteers, discovering new parts of Melbourne that. I haven't, because I'm from the Southeast like.
Speaker 2:I've been out there to friends, places and whatever, but not really, I guess, looking in depth that, like you know, what are the houses like out there, what are the streets like, things like that. So yeah, that was another example of me just, you know, scrolling around on on Street View, finding this, this new build, and that's always a good sign. If you know, if there's this brand new build that's gone up, it's like, all right, I'll look at, you know, the historical imagery from a couple years ago and see what's there.
Speaker 1:Yeah.
Speaker 2:And even you know I think what I found is there's not a lot of documentation around demolition permits and planning permits and things like that, Yep. So this was one where you know it went through to you know panels, Victoria, or I'm still learning all the different kind of bodies that they get involved in these situations, but but yeah, it was actually the same owner. So they purchased the house in its pretty like heritage form with the intention of demolishing it. They notified council about it, they submitted their demolition permit and this is where it kind of gets a bit like. You know, if you want to point fingers, it's probably a bit on council as well, because they've looked at it and referred it to a heritage advisor who has said that, yes, we think this is significant to the area.
Speaker 4:Yeah.
Speaker 2:And at that point they've applied for kind of interim heritage, overlay protection, yep, and then also the landscaping, defence, the whole thing. When they've gone to do that, they've told the owner about it and that's that was their reaction like they stripped out of the landscaping, like I think they replaced all the windows that were cited. As, like you know, heritage feature pulled off all the different moldings and things, painted it this like awful grey and charcoal kind of colour scheme yeah. And then so yeah, when panels Victoria, probably butchering all these different things.
Speaker 3:Yeah.
Speaker 2:When they've gone to look at it they're like, well, we've got no choice but to just assess it in its current form and based on that, it's not significant, it's not worth keeping, and you know, and internally I'm not sure what they would have done. But yeah, looking through some of the real estate images that look like there was some nice internal features that were lost as well. So, yeah, that was a rough one, but some got a lot of attention.
Speaker 3:Yeah, I was going to say, like one of the comments is so the owners vandalised their own home so it could be demolished and then replace it with a rendered tissue box.
Speaker 1:Yeah, nice yeah, which is also a good description, and someone.
Speaker 3:I don't like it. I hate it very much. Destruction of beautiful homes to build concrete bunkers should be outlawed. And someone's like Siri design a hideous, boxy dwelling with zero architectural merit. Yeah, yeah, I can. Hell man. Yeah, it's a.
Speaker 1:I mean, like those modern houses are, like they're a dime, a dozen Every unit looks like that and it's beyond me why anyone would want to do that to the outside of the home, and I get why like people want to have new homes because they're really easy to integrate with like new technologies and stuff like that.
Speaker 1:Yeah totally get it. Not my cup of tea. I'm not a big fan of new houses in general, but you know like you and I live in like houses that are probably comparable in terms of like age and just their general character.
Speaker 2:Yeah.
Speaker 1:But it's hard to argue that, like Jamie, like we're in Jamie's house, now and it's hard to argue that his house isn't like it's. It's bigger, it's wider, like there's. It's like it's got. Like it's got rooms that are tailor built for specifically what we're doing now you know so.
Speaker 3:the irony of it is, though, that my house is only the right word. Anyway, my house is made to look like an old house.
Speaker 1:Yes, from the outside.
Speaker 3:So I did the opposite to them.
Speaker 1:Yeah, yeah, yeah.
Speaker 3:We're actually built a new house to look old.
Speaker 1:Yeah, you got one of those ones with the wood paneling. Yeah, yeah, yeah, exactly, yeah, the cladding, yeah, man.
Speaker 2:But I don't think like everyone's open to their own like ideas or what they want to live in and whatever, I think the biggest thing that bothers me through this whole process has been when, like a situation like this, where the house has been there for close to 100 years, it's not until someone's gone and applied for a demolition permit that the council has realized that it's worth something.
Speaker 3:Yeah.
Speaker 2:And it's like at no point had you gone around and looked at what's in your son.
Speaker 3:Is there nothing on their system that flags? That like oh, that's right, Like, surely, like systems are at a point now where it could be like that house was built 100 years ago.
Speaker 4:Yeah.
Speaker 3:Ding ding Like they charge us rates. Wouldn't rates be associated with some form of building permit?
Speaker 4:Yeah.
Speaker 2:So it's bonkers to me that like that's not a thing and I'm sure it gets tricky because if you own a house and the council is trying to apply like a heritage overlay to it and you're not, you're not into it Like you don't care for the house itself and you see that that's going to devalue your project.
Speaker 4:Yeah.
Speaker 2:Then you're not going to be on board that similar in this situation. Like obviously they bought this block with the intention of, you know, building whatever their future dream home. We don't like it, like that's what they wanted to do. So but yeah, like if, if councils can kind of get their act together and, I guess, protect what's in their suburbs, it kind of takes, I guess, that side of it out of you know.
Speaker 1:To give the listeners an idea as well. In our day jobs, Dave and I both work in construction industry in office based positions.
Speaker 2:Jamie used to as well, but he's moved on now.
Speaker 1:But, like it's, we know what it takes to get something from council. Yeah, to get anything done by council.
Speaker 3:Yeah.
Speaker 1:And they tell clients they move at the speed of a snail.
Speaker 1:They really do things in the world time and it's you can look at, like if you want to do something to a house, particularly if you're going to like knock something down and then build a new house, sometimes those things that happen that cause you 12 to 18 month delays and that's like that's part and parcel with what you're doing, unfortunately, and it's that time that those people have taken advantage of. They know that the council is going to take like six months to get around to doing it yeah.
Speaker 1:And they're just jumping in and you get this a lot as well, and this would be a bit more from your process, because you're like more in like the sort of planning and the building and stuff like that.
Speaker 1:But I'm in like that early process and I find a lot of times I get clients that come through and I have to explain to them like how their engineering works and like why you need things. And a big thing in construction is if there's trees, that sucks for you because they cause nothing but problems. Yeah, and clients know this and they'll come in and you've got their plans and you've had an arborist out there. So you know they've got trees, yeah, and they're like physically drawn on the plans, and you'll be like, oh, you've got trees here and here. And they're like, oh, no, we don't.
Speaker 1:And I was like, oh you, well, you'd better because you are in a tree protection overlay area. Yeah, and they're like, oh, those trees aren't there anymore. And I'm just like, oh, magically disappeared, did they? You know? And it's the same kind of thing it's like for their project they have the audacity to rip down a tree, yeah, and they're like, oh, I'm not going to have this tree protected by an overlay in their area. That says to people you specifically cannot do this.
Speaker 4:Yeah.
Speaker 1:And instead of applying for the exemption or applying for something, they just go ahead and take it out.
Speaker 3:Yeah, I had a lady that called me up and asked me like how much it was per tree and I was like I looked it up and I was like it's going to cost you about 1300 bucks a tree and she's like, yep, All right. So she's like I'll be up for about 13 grand and she's like, yeah, yeah, sure, yeah. She's like I'll call you back in a week. Yeah, and that's literally what they do. They're just like is it worth it? And I was like, oh, yeah.
Speaker 1:And like that third in grand, I can tell you like, if she's getting rid of 10 trees, obviously, then I can tell you that she would be paying more if she was in a tree protection area to soft dig past those tree roots or, you know, put up some sort of tree protection measures or deep and dedge beams or tree root barriers or you know like a whole host of things.
Speaker 3:She just did the quick maths in her head and was like I'm just going to make these disappear real quick.
Speaker 1:So you can't say it's not a smart thing to do, but it's definitely not the right thing to do.
Speaker 3:Yeah, yeah, yeah. So I guess with Streetsley, where to from here?
Speaker 2:I think I've kept it going long enough that I probably need to start planning what's next.
Speaker 4:Yeah.
Speaker 2:Right. I think the phase that I'm in at the moment is I'm pretty happy with the format. You know, I think it's mainly about the visuals.
Speaker 2:There's a lot of other pages out there that will go into depth with the history of dwellings and you know, and all of these different bits and pieces, but you know, I normally give just like a couple of quick sentences on what I've been able to find, and it's primarily about, like you know, what was it? What is it now? Hmm, so I think what I'm doing at the moment is almost focusing on, well, the audience that I've got. What are they enjoying, what are they reacting to and responding to. So I was originally. I just had kind of four types of posts that I was working on. So I would have, like your residential posts, which are typically when something gets demolished.
Speaker 4:Yep.
Speaker 2:Your commercial posts, which would be same thing, but maybe it's a. You know, it's a hotel or a pub or a building in the city, something like that what else did I have Renovation posts, which are normally the good stories, and then nostalgia posts as well, which might be like this child, this store, like ice cream store from your childhood has closed down, something like that.
Speaker 2:So I was releasing those, you know, one after the other, kind of in that cycle and I think, through the analytics that I can pull out of Instagram or whatever. It's probably more you know I'm getting for the residential posts. That's where most of the focus or like the attention is from my audience's perspective.
Speaker 4:Yeah.
Speaker 2:And then it's pretty, even with nostalgia and renovation and then commercials a little bit behind that. So I've kind of altered my post schedule to work in with that. So it's kind of more heavily geared towards the residential stuff at the minute. So you know, I think that's kind of the phase I'm out at the moment is just working through this yeah. Kind of like adapting what I'm doing a little bit, but I think what I'm heading towards is, I could say, working really well, as like a YouTube shorts kind of format.
Speaker 1:Yeah.
Speaker 2:You know I'm anxious about that.
Speaker 4:Similar to what you were talking about before.
Speaker 3:Yeah.
Speaker 2:Just the you know kind of release the couple of reels and even with what I've done, like it adds like extra two hours or something to what you're doing.
Speaker 4:Yeah.
Speaker 2:So you know, if it's a reel with like a voiceover and you know, and I think, like that post we were talking about before, that would be like perfect for that format because I could still work out of the straight view medium and just have, like you know what it was originally and what it was in the middle when it was painted terribly, and then what it looked like at the end when the building was demolished and replaced. So that's a little bit more dynamic and I think that could work over like a 10 second.
Speaker 3:It's good enough, short yeah.
Speaker 2:Most of the posts it's just a before and after, so I don't know, I'd probably have to fill it like out, potentially with some real estate imagery or just some other element to it. So yeah, so I'm into mine. I think it would work really well, but it would also be additional work which I'm not sure if I'm up for.
Speaker 1:Yeah, I was going to ask if you're up for footnotes because in my experience with social media, I found that YouTube shorts are a really level playing ground. The way that they distribute content out is a lot more honest than the way TikTok operates. Yeah, so if you were going to YouTube shorts, you can find that you could actually get some really good traction and really good hits there.
Speaker 1:So, it's totally, I would say, worth your time to look into that and you double up your content. So, basically, whatever you're posting there, you're also posting on Reels where you already have an audience.
Speaker 1:So it's kind of like a not that much extra time, but the Reels themselves are going to take your time. But there's a couple of ways you can do it. So there's, like there's a real estate guy the real estate guy that I follow very popular in Melbourne. His name's Purple Pingas, that's his username and he basically just finds the shittest rental properties in Melbourne and he rates them. You seen this guy.
Speaker 2:I think I'm saying a couple of times.
Speaker 1:He's great, fantastic and he has that sort of like. He's very droll, but because he's very droll, there's no expectation for him to be animated like I am Like he does it. He's basically set that premise for his channel. So now that's what people expect and that's what they consume from him. He shows really drastically bad rentals and you are doing it effectively like your own thing in that regard. But there's the other thing where the algorithm, if you're posting on TikTok, tends to favor in-app edited content.
Speaker 1:So, if you're, the idea is that if you use their editors, to create your content, then they will boost your content out to more people because you're using things that they want you to use. So what people do there is they use the voiceover lady. So you would just have you know. Oh, victorian home has you know yeah.
Speaker 1:And that takes a bit of pressure off you to like be like all right, do I want to be a personality behind this or I just want to post properties? You know, because do you want to mark it? Because when you start putting yourself in there, it's not about the properties anymore, it's about you, and if you put your voice in there, it's like you're taking limelight where otherwise you could just avoid that all together by using the talk. Lady, yeah.
Speaker 4:I have actually looked at voiceovers.
Speaker 2:for that reason and I feel like it would, because again very critical of my own work- I feel like I could easily get wrapped up in re-recording voiceovers.
Speaker 1:I'm struggling to think of you editing your own voice. Yeah, yeah.
Speaker 2:I don't even know what to get involved with that. Yeah, so that's where a voiceover would be good. Obviously, I'm aware of, like the generic ones, yeah yeah, yeah. Yeah, which I hate to agree so that's where I was kind of looking at other options that might be out there as well. I mean, I've found some.
Speaker 1:There's ones with like celebrities and shit.
Speaker 2:Yeah.
Speaker 1:You could do a different celebrity each time. I made a handful of them for our.
Speaker 3:Twitch channel Samuel L Jackson doing it. That'd be fun.
Speaker 1:Yeah, and I did a bunch for our Twitch channel. I made like celebrity endorsements. And then I had like different people and characters, like I have Keanu Reeves. And he's just like saying that our channel's the best and it's his favorite channel.
Speaker 1:You know shit like that, just for like a quick lol, but you know you could do stuff like that, and that could be like another thing. But that's the problem, though, because, like, I feel like your content is so pure in its form that, if you add other aspects to it, it's going to devalue what it's originally about, and I don't want that to happen. Yeah, so you do have to get something that is very generic. Yeah, or you're going to have to do it yourself and just let the you know, let the mis-said words go.
Speaker 3:You know, like let the phrasing you could do IRL Streat Cam and just strap a GoPro to your head like that train loving guy.
Speaker 4:And literally just walk past houses that you're going to feature.
Speaker 2:He's one of those guys. You look at him and you're like. I wish I could see the world through his eyes. You just have his like innocent joy about everything Pure yeah, so pure yeah.
Speaker 3:The sad, dark side of that is he gets bullied quite a lot, which is also, like you know, people of shit. Yeah, yeah, but I agree he's very fun yeah.
Speaker 1:And if you become well liked anywhere, you can have like haters.
Speaker 3:I mean, of course You're going to be there anyway.
Speaker 1:And the haters are your biggest fans. Like someone's picking on you, it's more about them than is about you.
Speaker 2:Yeah, I had a hater, which I was pretty shuffed about.
Speaker 3:Really yeah, yeah, yeah, yeah, yeah, yeah, yeah yeah.
Speaker 2:Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah yeah.
Speaker 1:Yeah.
Speaker 2:That's where I like to. I say we went back and forth but I wasn't going at him. It was very neutral and I try and be as open minded through this platform as I can as well, because I don't have all the answers, like I don't, you know, I've probably got no answers, really, as to like how to address like urban sprawl and density and all of these issues affordability, the housing crisis that we're going through, all of these different things. So it's really just about like.
Speaker 1:How interesting is it, though, that you put yourself out there and you just you're just having a look at the history of an area and all of a sudden the public now see you as like this you know, messiah of well. Surely you can do something about the fact that these properties cost two million dollars.
Speaker 3:Yeah, and that's what I thought about as well. You can say that, dave right, right, yeah, and as the platform's grown.
Speaker 2:I'm like do I need to start like protesting? Or something, yeah Right into councils, or like you know and I don't know, like maybe if I, if it grows and it, I don't know I can find more time for it and it's like.
Speaker 1:that's something that I'd like to be more knowledge about first, and then if there was something that I could do to you know, contribute or help solve some of these problems it ought to be cool, because your issue is that it's taking too long for council to locate these properties and allocate them with their heritage listing. Yeah, would you go out of your way, having found one, to force that process through or maybe help that process occur quickly? Yeah, like that's an interesting idea potentially.
Speaker 2:Hey, like, and I don't know it's interesting because I think so. I don't know. I got a little bit nerdy with it and I wanted to say, like, all right, what percentage of streets and suburbs am I looking at and focusing on? And I started to think that I could work through it quite systematically as well. But there is a shitload of streets in Melbourne.
Speaker 1:And some of it for some reason did not fathom.
Speaker 4:The sheer volume, the sheer volume.
Speaker 2:So maybe councils do need a bit of a chop out.
Speaker 1:Yeah, you know yeah yeah yeah.
Speaker 2:But I mean, they order heritage reports fairly frequently. For what?
Speaker 1:I can say so yeah, it's. How much of that process is reliant on the public, though. You know, like, like you order a heritage listing, Like, do you order that from the owners of the properties? You know, do they have to list it themselves? You know things like that.
Speaker 3:There's. There's a like a ex musician. She's now an Apple Music host in America and she lives in Nashville and she has started like essentially a like community group for heritage listing. I could get this slightly wrong, but I think the crux of it is there. To that point, the council is too time poor to care.
Speaker 4:Yeah.
Speaker 3:So houses are getting demolished to the point earlier before they get the opportunity to be heritage listed.
Speaker 4:Yeah.
Speaker 3:So people are finding this loophole and deliberately targeting these houses to then build their new Nashville mansions Right, right right. So she started like a bit of a community around that to be like help us find them and get them heritage listed to save old Nashville essentially because it's not going to exist otherwise.
Speaker 1:And I thought that was pretty cool. Save old Nashville, cause that's how she speaks yes, yes.
Speaker 3:And then she rode off on her horse and yeah, yeah, after spitting tobacco into a spittoon, but yeah, so actually kind of similar to what you're doing and like would like to maybe eventually do. Sorry, I should say yeah, it's an interesting one. Yeah, yeah definitely the heritage stuff especially.
Speaker 1:But to loop back to your real slash YouTube shorts content. Yeah, I think it's definitely a good idea, you don't. I don't think you even need to use anything past a static image to do that either. You just have to find a way to post it in a vertical format. I guess Is the like what is the best way for you to post those in a vertical format? Does it pan across the front, you know, does it? Are you actually going to be able to physically go out to these properties and maybe like film a sweep yourself, you know, just to use for? And the length of the videos does not need to be long. You'll probably find that you get your most replayability out of like five to 15 second videos. Anyway, anywhere past a minute doesn't constitute a short, so if it goes longer than that it won't even post to shorts, whereas TikTok they go three to five minutes and that's considered still like a short you know in their regard, yeah, yeah, I think the couple of reels that I did that I have put out.
Speaker 2:Who did I say? I think I can't remember the, but it was someone doing something similar, but maybe in Detroit, where they've you know, they're going through a lot of like urban renewal, but then it's also going backwards in some parts of that as well. So it's like you know 10 years ago. He has a home that someone lives in, well cared for, and then the you know deterioration over that period of time.
Speaker 2:And that was from what I could see. They were just filming their laptop and adding captions to it and attracting quite an audience from that. So I don't know if it needs to be technically.
Speaker 1:No, no, it doesn't need to be super great, that's the thing, and that's a good point as well Like there's, there's people that are really popular and all they really do is Film their TV, and you know they're just filming it off their phone. Yeah, yeah and they're talking about it or something like that.
Speaker 2:It's like I think people expect less from shorts.
Speaker 3:Yeah because it is such a short format, you know yeah, yeah, great and like I think that's even with the tick, tick, tocks and things like that is because they're not expecting a studio production.
Speaker 1:Yeah.
Speaker 3:I'm. They scroll through tick tock.
Speaker 1:Let me tell you about the two things I've found on tick tock recently as a as a millennial with his finger on the Gen Z pulse.
Speaker 4:Yeah, yeah.
Speaker 1:Two things that are happening, and if this isn't in your algorithm, it's because you're just not there with Gen Z man. So the first one is the grimace thing. You guys seen that?
Speaker 4:no, there you go see Straight up.
Speaker 1:So there's a thing going right now grimaces birthday shake. So you can get it at McDonald's it's only in America, unfortunately, but they're like oh, hey, man, yep, yeah, we just got the new grimace shake here. Have a birthday grimace, you can try this one out. And then they like drink it and then it smash, cuts to them, being dead in some way, and then the drink is like and the drink is like spilled out, or on them, or they're throwing it up, or Some like there's dudes who are just like straight up, like face down in, like the reeds of a of a creek. They're really put the effort in and that's like a thing that's happening right now and someone must have done it and and now everyone does it and that's this? Is this like the thing with Gen Z is you can't Predict them the way that you can on Instagram.
Speaker 4:Yeah.
Speaker 1:Instagram you can target things, but on the tick tock you, you don't know what the next thing is gonna be, because it's something as simple as that. Someone thought it was funny to Film themselves doing like a fake review of the grimace shake, and then they were dead and now everyone's doing it.
Speaker 3:It just shows you how like malleable the human mind. Someone I always referenced, tom Zagura, did two, two instances of that where he made out the gath Brooks was a murderer, yeah. And then people started showing up to show with signs saying show us where the bodies are gath.
Speaker 2:Oh, and then?
Speaker 3:he did another one where he asked people, or convinced people that they should say love you as they went through a Drive-through after they collected their items. Yeah like you know, here's, your like here's your big Big Mac mill and like love you and then drive off. Yeah, and people just started doing that as like a little bit of a Trending thing and it's just like a wholesome.
Speaker 1:Yeah the guy.
Speaker 2:They just said he looked like a bit of a serial killer in some of his clips with the way they're shot and everything.
Speaker 3:He has, just a look in his eyes yeah which you know, like I don't know people that know God's books. Apparently he's like the nicest person on there, so it's the complete opposite.
Speaker 2:Very.
Speaker 3:Where are the bodies? Yeah, where are the bodies.
Speaker 1:God so the other thing on tick tock now that I'm getting in my elbow is I get, for starters, I get a lot of food stuff because I watch a lot of food stuff and One of the things I get inherently from being a food stuff in that sort of food talk side of things is Influences that go to different places and they review it and there's like so many Melbourne ones. It's always like my god, guys, I went to this new Japanese place and oh, the dumplings, and they were 10 out of 10 and the meat was just so good. And then my friend got this thing and that's how they talk, right, yeah, and Now I'm getting a really meta Version of that because I'm not getting the people that. I'm getting the people that fact. Check those people.
Speaker 4:So now.
Speaker 1:I'm getting this couple of people I can't remember the users off the top my head because only started happening recently, but effectively they're going to these places that others influences are going to and saying is the best thing in the world and they've got that music in the back. But link the Dino, but link the.
Speaker 3:Dino gets every single one.
Speaker 1:And and it's just some dude with these fucking phone and he gets the food from the place and he eats it and he tells you if it's good or not. It's like this next step in the meta. Yeah in the meta influencer, like Ecosystem, where now these people are gonna start taking over the original ones. That are like getting paid for it.
Speaker 1:Mmm so these people are getting paid to review it. And then this guy now, oh, every time they do something, now he can do his thing, yeah, and people are gonna see that, want to see what this guy says.
Speaker 1:So it's creating like this, like further reaching ecosystem of food reviewing tick tock, yeah, yeah, very bizarre, like, very meta, you know, just like there's become a. There's another guy I follow actually it's the same thing, but for for cooking videos. So there's, this guy's name is future canoe. I do remember this guy, mm-hmm, he's a self-proclaimed NPC faceless, doesn't show his face, yeah, draw, and he considers himself an average person. He's an NPC, yeah. So what he does is He'll take a YouTube recipe or a tick tock recipe and he'll make it at home and it basically he tells you whether or not it's hard, whether or not it's feasible for the average person to do, and Whether or not the average person would have those ingredients on hand.
Speaker 1:So sometimes we'll be like put this in. And he's like I don't have that, so I'm gonna put this in. And he just does it, yeah, and it's it's so realistic, yeah, that it makes it like you want to see what the end product is, because this is just a regular-ass guy doing this thing and it's it's so honest, like, because sometimes it sucks, like he'll make this thing. It looks like slop, or it looks like it doesn't, it doesn't hold together, and he's just like, oh, maybe if I had this it would have been better, but I give this like a three out of ten. You know like, and that's like it's own thing again, because, effectively, so you know that fucking Weissman guy. He'll release a YouTube video. Yeah, it's very popular guy, but if we're being honest, you watch these videos. He's got a bunch of shit in it that you don't have at home. Yeah, you have to purposely shop to get, like, yeah, three of the ingredients for the yeah doesn't things.
Speaker 1:You need to make the thing that he's making. So you know he releases a video, then future canoe will release a video and it'll be him making that thing and it's just like oh okay, like Josh Weissman, he's like really good at that, but I'm a normal person. So I watch him do it, I'm like, okay, maybe I could do it. Then you know. So I think that's. That's funny. It's interesting that, like you know, I, I and I feel this just carries on from TV because television was scripted.
Speaker 1:And then we had reality shows and then reality shows became scripted. And what happened when reality shows became scripted? That's when live you know, live streaming became popular. So, yeah, people make their own channels on YouTube and their own channels on Twitch for people to absorb content, but now those people are scripted as well, so they're scripting. So now it's like these meta levels of life and effectively it's just society looking for Real people to watch and and we keep getting further away from it.
Speaker 1:And then we have to step another level deep to find real people again.
Speaker 2:Yeah is that, and that's what's happening. And then he's gonna get too big. Yeah, yeah, exactly that's what I'm gonna say.
Speaker 1:Yeah, and then, and then the cycle continues.
Speaker 4:Yeah, I know.
Speaker 1:Like it's gonna get to a point where someone will just have to have a camera on them for 24 seven. So we know that they're not doing anything to script what they're doing? We need proof. We need proof now.
Speaker 1:The world is black yeah social media is a beast man. Honestly, I wish I could crack it with a dude with my personality and just general outgoing outlook and like I'm a regularly Conversationally funny guy. I say conversationally funny because like I don't think I could do stand-up, but I definitely think I'm like funny in the moment.
Speaker 1:Yeah and Like even I don't think I have like what it takes to just put the face cam on and Make magic happen and become famous on social media. And there's other ways to do it and I think the way that you're doing it is definitely one of them.
Speaker 2:It's it's, yeah, engaging content and I think, yeah, like you, I don't know. We've always said this through all of our thoughts about. It's always like you need some niche, like some point of difference.
Speaker 1:Yeah to everyone else.
Speaker 2:Yeah, I think like what I'm doing. You know, there's so many different street view. Instagrams and things out there. Yeah, I guess the niche for me is it's very Melbourne based at the moment. Yeah, I don't think there's other ones. There's certainly other pages and things in Melbourne that will go around and take photos of homes or maybe compare things to Really old historical imagery. Yeah not in the you know past decade, like what.
Speaker 3:I'm doing for what I can see, so yeah, so that's your niche and that and that's a yeah, you don't need to go to niche. It just needs to be a niche.
Speaker 1:Yeah, I think so little actually through this, though, you've got enough, if you get enough of an audience you know, and let's say, you know we fast forward six, you know, 12 months from now, and Maybe streets are doing really really well, like you turn numbers, you've got, like you know, tens, thousands of followers, things like that. You know at that point, like, could you then Circle back to the merchandise? You know what I mean.
Speaker 2:Yeah, cuz I think, yeah, I think I hate it because it's such a cliche, but literally like uni we're talking how old am I? 33? So you know a good 13 years ago which felt like pre. You know when I feel like everyone has a brand or like a clothing brand and thing yeah.
Speaker 3:Yeah, at the moment.
Speaker 2:So it's been a long thought of mine that I'd love to have my yeah, dude, I remember since the away back then, yeah so, even through this and I've shown Jamie Kind of one of my designs and things you know I could see Avenues like that. Yeah, that you know I could use the platform to yeah, yeah, people are into it and then you know that will help Pay for whatever, because I think it.
Speaker 2:You know, opening a website at some point I've had some thoughts around that as well Yep, and I could even use the website to probably. You know, I have the same content, but maybe in a longer format, with more information for people to read through Beyond what I'm doing on the post.
Speaker 3:So yeah, you know, yeah, I like that.
Speaker 2:So I think yeah, definitely down the road. Yeah, but it's all time hey, like Kind of during the day and yeah, we've all got lives outside of work as well, so yeah find the time, every time you know you think of an idea like this. There's so much energy and effort that goes into it and ongoing kind of attention that you put into it.
Speaker 3:Yeah, that's the thing. Hey, it's the ongoing attention. Yeah like you think you're at like a Plateau point. You're like, yeah cool, all right, we're good. And then you're like, oh, no wait, I can't stop. Yeah yeah, it's even like to be honest, like talking to Liam about this podcast and stuff. The podcast has gone great, really happy with that.
Speaker 1:But it's even like the promotional side.
Speaker 3:I'm like. Liam can we please catch up, because I need a fucking. I need you to help me. Yeah, yeah this out and schedule it so I can get it to some form of sustainable Promotion, wise. And it's like that's you know, you forget that because we're recording the episodes. They sound great. It's like, oh, we need to promote them.
Speaker 1:I see, thing is like I've taken my hands completely off social media. I create the social media stuff and I give it to Jamie. Yeah, and he's the one who's meant to be in charge of posting it and just generally promoting the show. Yeah there's a lot of pressure on Jamie to Make this project work, and all I'm really here to do is give him the tools that he needs to be able to build the craft you know so that's what I'm trying, which I'm happy to do.
Speaker 3:I just need to work out a way to fit it in, as you said, into life, which I will, and you know we'll get there. Yeah but um, yeah, it's just the fun part question for you, and then we might wrap up with Is there copyright situations around images? I'm actually thinking for the merch side. If you were to use, let's say, like you posted, a blockbuster that no longer exists, if you were to take that blockbuster store Lot like line, sketch it onto a t-shirt yeah, is there? Is that?
Speaker 1:okay, theoretically you should be able to just print a photo of anything, because if it's in a public place and it's viewably accessible.
Speaker 3:But even if it's a picture of public property.
Speaker 2:Yeah, oh, yeah, I think that's fine. Yeah, sorry, I thought you were gonna say if I was like ripping the photo off.
Speaker 1:Google, which is just Google.
Speaker 2:Yeah, anyway, I feel like that would be a problem.
Speaker 3:I'll get the street view image, yeah, yeah.
Speaker 2:I guess, if I like, sketched an image off that and became something that was quite artistic and detached from the original. Yeah whatever products potentially yeah.
Speaker 3:I'm just thinking of like that line art kind of work, like the blockbuster, like that kind of ilk of like, yeah, bars and blockbusters, and you should see my Instagram ads.
Speaker 1:It's just add after add after add of different clothing company after different clothing company printing anime stuff. Yeah, I work that is definitely not theirs. Yeah if they're not having problems, then you will not have, or?
Speaker 3:they have problems, but they don't care. Yeah, that's, that's the flip.
Speaker 1:Yeah, they'll be like take this down Okay.
Speaker 3:Yeah, next one, yeah, next, yeah, that's, that's it, right yeah.
Speaker 1:So I think like, yeah, I'd love us. I mean, I'd love a street sluice shirt, I'd wear one, yeah, but I am generally supportive of a lot of what you know. I just love seeing people do well.
Speaker 1:Yeah, at the end of the day like I love when people set up a business and it does well. I love when people set out to do a project and it does well. I like yeah. So I mean I can't tell if I really like what you're doing or if I just. You know what I mean like like I'm too.
Speaker 3:I like, I like friend by too much like to really.
Speaker 1:Yeah, but from if I'm from the outside looking in and I'm trying to remain completely impartial, I think it's a really cool page.
Speaker 3:Yeah, I base it off the fact that I like telling other people about your page.
Speaker 1:Right, yeah, do you want to mean like, if I like to Lance point, if I was?
Speaker 3:just doing it because I'm a supportive friend. Yeah then that would be where I draw the line.
Speaker 2:Yeah, I'm looking to.
Speaker 3:But you know, I go to the people come my friend. I go to the people come, my friend does this and it's really fun. Go check it out, like I'm happy to spook it. Yeah, which? In my mind goes. Oh, actually generally really like what's being done.
Speaker 1:Have you sent an address to Dave? No, I haven't actually.
Speaker 2:I take.
Speaker 3:I'm sorry. This was a fucking busy competition, mate.
Speaker 1:Have you seen where I live? Where are the fucking houses?
Speaker 4:getting knocked down out here, tell me.
Speaker 2:Yeah, true, beaky, maybe that's a good point.
Speaker 3:I should actually you know what, where my parents live scores.
Speaker 1:I'll do that. Scores means a good one actually. Yeah, because there'll be a lot of stuff going on. There is fucking a house knocked down every other day. Yeah, it's supposed to be, at the moment it is. Yeah, you should do it on your family house before it was extended.
Speaker 3:Oh, yeah, you could yeah.
Speaker 1:It's even after yeah, it's.
Speaker 3:Bigger.
Speaker 2:That could be another like Post-type. For me potentially is oh yeah yeah, it's got worse, like someone put energy into this.
Speaker 4:Like it wasn't really, there wasn't a lot going on with it, yeah, but yeah, it's actually.
Speaker 2:I've got a perfect one of that, so it's like a. You know it'd be like a 50s or 60s standard brick home. Yeah that was demolished and someone had built a two-story Like foe Victorian terrace thing.
Speaker 3:Oh.
Speaker 2:Like I don't know how to feel about it, like I'm definitely not on board but Good on them, for I don't know like sticking to the original kind of designs.
Speaker 1:Yeah, they were trying. Yeah, yeah, that's, they gave it a crack, you know.
Speaker 2:But back on the merchandise thing, I think for me, like if, if it was something that I was selling to someone, like a t-shirt or whatever it was, yeah I, I would put a lot more energy into it. Yeah what I'm doing with the posts at the moment.
Speaker 2:Yeah you know cuz I I think what I'm putting out there in the moment there's probably a question mark over like from Google Street Views perspective how like copyright and whatever. But I think, yeah, if it's an actual product, I think and I've already kind of looked into options there like it'll be something that I designed, that like is.
Speaker 1:Yeah, it's a unique kind of thing, yeah not something that's kind of yeah, I don't think you would have an issue. I don't think you'd have an issue printing things that are pulled from Google Street View, at least not for a very, very long time. You would need to be an abnormally large sized Social media presence for that to actually become a problem. Yeah in the meantime you could definitely make decent profit off that.
Speaker 2:But when the cease and desist comes, that's when you stop, you know, and by that stage you probably won't need that type of the getting more it is interesting because I think I can't remember the page name because I'm terrible at those things, but there's definitely like more prominent pages, like hundreds of thousands of followers that would do exactly the same thing that I'm doing, but more so in. I Can't remember the name of it, but there's this one page where I think the owners what's the thing where you don't like going outside?
Speaker 2:Oh, a glorophobic, yeah, yeah and so they use Street View to like travel in a sense, and they've like created a book of their favorite like Destinations and things like that, and I'm assuming that includes imagery directly from straight view, it would have to.
Speaker 1:yeah, they have a glorophobia than they have a very good drone.
Speaker 2:Had a conversation with Google about that. I'm not sure. Maybe do Google doesn't care because it's promoting their platform anyway, Medium, that's.
Speaker 3:Yeah, yeah, yeah, yeah, that could be fun. A coffee table book for streets lose maybe yeah, coffee table book. We've done proof before, dave, if I was thinking much for streets lose.
Speaker 1:I was gonna say like sunglasses would be funny, like in the colors that your. Oh yeah like I like colors hats because, like then, you can become the sleuth, because the idea is like you would want to at some point, or I would imagine you would want most of your content to be user-generated. Yeah so people actually telling you, instead of you trawling the streets, you would want people like messaging you on Instagram being like hey, this address.
Speaker 1:But when I was a kid, it was this and yeah this and then you can like oh sweet, and you can, and you've got an address, yeah, so now you can quickly go there. Like I know you've actually physically went to the one that I, that I sent you, but like, even if you weren't able to, you could very easily find that with an address, yeah, and if people are out there and they see it, and myself and and Christy, we, we find that even when we go around somewhere, I'll be like I'll see something new that's built. I was like, oh, should send that today.
Speaker 2:Yeah, no, absolutely. Like there's already people that have contacted me, yeah, and even like some of them go nowhere. Like Someone asked me to look up this run of townhouses I couldn't find Early enough street view footage but, I, was able to use Google Earth to go back 15, 20 years and look at the satellite imagery. Yeah and it turned out that it was just a like transport corridor, like right. Eventually, it was just a part of the rail, like the, you know, at the side of yeah grassland or something it was
Speaker 2:just something like that that they must have sold off and built. Yeah. Yeah even that process, even though it wasn't post worthy. Yeah, I guess like it was so interesting to go through that. I think. I had a new port, which, again, isn't an area that I'm super familiar with yeah true true, true. It's all, yeah, it's all entertaining for me at least awesome.
Speaker 1:Cool. You're right up, jamie, I know you're trying to, yeah.
Speaker 3:I mean, I could know, we can always talk forever yeah but we should wrap it up. Yeah, but thank you, no, thank you, yeah, thank you for coming on and, and I think as well, we've never even.
Speaker 1:We already have a following right like misalamias and, through extension, miski business. We already have like a general following yeah people listen to us and and in some cases there's been like bits and pieces We've never really sat down and told them what our process was to get to where we are now and you are actually heavily involved.
Speaker 3:Yeah, yeah, you've been there for like two thirds of like our entire.
Speaker 1:Yeah growth and development. So you know, it's just. It's good for people to know who you are. Finally, because you are. You are very mild-mannered and you do get effectively Shunted into that backseat position where you're doing design work because that's where your strength is. Yeah, and, like the people who have listened to things that you've been involved with and watched things, yeah, you've been involved with and they never really knew, it's just good for them to know.
Speaker 1:Yeah, that you know you're at the end and you're doing something yourself, you know. Shout out to anyone who listened tonight please go and follow Street sleuth. You'll see me in the comments and yeah and otherwise.
Speaker 3:Thank you so much for coming in.
Speaker 2:No, thanks for having me, it's been great Easy Peace.
Speaker 1:Bye, hey guys. Thank you so much for listening to this week's episode. If you liked it, please get at us on the socials and if you didn't drop a review on iTunes, no, just give us a five-star review. You can shit, can us, but make sure this five stars Spotify and Follow us on any of the socials. Love you, guys. Bye you.