Deanna Filippo (Creative Expert) for Allure, Victoria’s Secret, Blue Lagoon, David Stesner ArtHouse!

Deanna Filippo, a visionary creative director, shares her journey from designing for Allure and Victoria’s Secret to pioneering iconic beauty visuals and building a luxury lifestyle brand.

Deanna Filippo, a pioneering creative director, has carved a bold path in design, evolving from crafting visuals for Allure and CosmoGirl to inventing tactile "blobs and smears" inspired by beauty, texture, and emotion. Her work, shaping brands like Victoria’s Secret, blends art and desire. In this episode, Filippo shares overcoming early struggles, mastering digital design, and valuing collaboration. She discusses balancing creativity with profit, launching a luxury lifestyle brand with makeup bags and decor, making beauty vibrant and accessible.

Deanna Filippo Discusses: 
◽️ Digital design transformed her creative process 
◽️ Evoking emotion elevates beauty visuals 
◽️ "Blobs and smears" reflect texture and desire 
◽️ Luxury brand blends exclusivity with accessibility 
◽️ Collaboration fueled success at Allure, beyond

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⏱ Timestamps
00:00 Intro
00:45 Why design? Deanna’s early inspirations
01:20 Sketching beauty products in high school
03:10 Breaking into magazines during recession
04:25 Early hustle: 80-hour Allure weeks
06:50 Collaboration drives creative success
08:40 First Allure role: Key lessons
10:55 Navigating high-pressure magazine demands
12:35 Thriving in competitive design world
14:15 From paste-ups to digital design
16:40 Evoking emotion in beauty visuals
19:25 Building consumer trust through design
22:10 What makes exceptional designers
24:45 Misconceptions about Deanna’s perfectionism
27:20 Perfectionism as a creative hurdle
30:05 Networking with top beauty brands
33:15 Emotional impact of design work
36:30 “Blobs and smears”: Beauty innovation
39:50 Vibrant visuals spark consumer desire
42:25 Dynamics of client-designer relationships
45:40 Victoria’s Secret, CosmoGirl brand work
48:55 Launching luxury lifestyle brand
51:20 Makeup bags sell out rapidly
54:35 Scaling luxury with quality control
57:50 Exclusivity shapes brand pricing
1:00:45 Legacy as designer and entrepreneur
1:03:10 Future products: Bags, decor expansion
1:06:25 Takeaway: Risk-taking fuels success
1:09:15 Design and business insights shared
1:11:30 Outro

📌 Resources
Deanna Filippo:
◽️ Instagram: https://www.instagram.com/deanna.filippo/
◽️ Website: https://deannafilippo.com/
◽️ LinkedIn: https://www.linkedin.com/in/deanna-filippo-309a9168 
◽️ Home Decor Brand: https://davidstesnerarthouse.com/

Harvey Bracken-Smith:
◽️ LinkedIn: linkedin.com/in/harveybracken-smith
◽️ Instagram: instagram.com/harveybsmith
◽️ X (Twitter): x.com/harveybsmith_

Personable Podcast:
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◽️ LinkedIn: linkedin.com/company/personablepodcast
◽️ TikTok: tiktok.com/@personableclips
◽️ Spotify: open.spotify.com/show/7JOTYDER6m2FDrlhop4api
◽️ Apple Podcasts: podcasts.apple.com/us/podcast/personable/id1671640111

Additional:
◽️ The Draft (Sign up): thedraft.io
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Personable is a podcast dedicated to helping listeners become the best they can be by learning from the world’s best in their respective fields. This mission is inspired by my mother, Louise, who encouraged me to become the best version of myself before she passed away from cancer in 2023.

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