So, You Talk to Cows? A Podcast for Agricultural Communicators
This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.
So, You Talk to Cows? A Podcast for Agricultural Communicators
Crisis Communications in the Livestock Industry: Scarlett Madinger
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Erica Irlbeck
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Season 5
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Episode 1
Scarlett Hagins Madinger is the Vice President of Communications at Kansas Livestock Association. In this episode, she talks about several recent crises, including HPAI in cattle (bird flu), as well as being prepared for whatever could happen next.
I've known Scarlett for a LONG time. She's an alum of our program and a good friend. We even did a workshop together at Ag Media Summit in 2024 in Kansas City. During the workshop, an artist did a live graphic for us - that's the photo.
Link to book: https://he.kendallhunt.com/product/crisis-communications-guide-agriculture-food-and-natural-resources