So, You Talk to Cows? A Podcast for Agricultural Communicators
This is a podcast for people learning about or working in agricultural communications. In each episode, we talk to a communications professional that specialized in the agricultural field and learn from them. We discuss tips to improve our craft, future projections for our industry, and potential challenges. The podcast is hosted by Erica Irlbeck, a professor of agricultural communications at Texas Tech University.
So, You Talk to Cows? A Podcast for Agricultural Communicators
Crisis Communications for a Major University
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Erica Irlbeck
Managing the communications efforts for a university is a huge job. Doing the job when the university is in crisis even bigger.
Chris Cook was the director of communications for Texas Tech University during three major crises. Two of them you may have heard of, but I wanted to talk to him about the crisis you probably didn't hear about or may have forgotten.
Sometimes crises are best handled with one-on-one communications. He shares his experiences in this episode. Chris is now an Assistant Professor of Practice and Assistant Dean of Enrollment Management & Marketing for the College of Media & Communication at Texas Tech.