[00:00:00] James Breese: Strength Matters Media, video, print, podcasts. 

[00:00:06] Josh Kennedy: Today, we're talking about learning from your mistakes. Um, now this was a big one. We had the state of the union address yesterday in our, in our group. James was Joe Biden for, uh, for an hour or so. Um, it's all about, we're all trying to help people as coaches, as trainers, et cetera.

[00:00:21] Um, sometimes we aim a little too high. And it takes, you know, takes a moment for us to step back and look with fresh eyes. And that's what we've done this week. So do you want to give people a little bit of a behind the scenes? Look at what's gone on this 

[00:00:36] James Breese: week with us. Yeah, sure. So very quickly we've had, so we've been working very closely with loads of clients behind the scenes, helping them grow their business and that's been using websites, SEO.

[00:00:47] Which is search engine optimization, helping them rank higher to be found more likely on Google, because we feel that is the best place to be found to get new clients and leads coming into your business today, particularly if you're ranked number [00:01:00] one. So we've been working really hard to help these guys get to this level.

[00:01:03] Now, my biggest flaw is sometimes I jump 10 steps ahead of everybody else. I'm thinking five, six, seven, eight steps, whether it's. In business, other things, other ideas in life. And I kind of leave people behind sometimes. So what I've done is with a lot of our clients recently is I pitched ideas. To help them rank higher, but they're not ready to do, not ready to do, not because they're not capable of doing it because they haven't got the systems and infrastructure in place.

[00:01:32] So we're trying to help them grow their business, get to number one on Google. But we realized there's things we haven't gotten in place for them, such as that CRM system, their content relationship management system in place, and they don't know how to use it properly. So essentially we've given them a Ferrari with their website and the tools to use it.

[00:01:49] We haven't taught them to drive. And that's the biggest takeaway in the last few weeks. And that's something we do all the time. We, we have to be mindful as coaches, as business coaches, as [00:02:00] technicians, that we've gotta keep people going and deli develop them at their pace that it feels natural to them.

[00:02:07] And we can relate this so much to the fitness industry as well, is like, think back into your clients, Josh. How many clients have we got that. Doesn't know, don't even know what a vegetable is, let alone how to cook one or something like that, you know, yeah, yeah, 

[00:02:20] Josh Kennedy: exactly. Yeah. And I was just saying before, sometimes I put workouts on, on true coach and I'll do an explanation of videos.

[00:02:26] And I think that's, that's clear. They'll know exactly what they're doing. And then they'll come back to me and say like, Oh, hang on. Have I got that? Doing this right. Have I got this wrong? You know, they won't understand this because again, I think sometimes not on purpose that they know what I know and they don't, I was just going to say training analogy, it's like, we've tried to teach people to Olympic snatch without even teaching them the hinge.

[00:02:46] You know what I mean? So something along 

[00:02:47] James Breese: those lines. Yeah, it's exactly that. And what we. But what, here's the thing is I think it's really important for any businesses to be transparent and honest to people and to go and hold your hand up and go, Hey, we made a mistake. We're [00:03:00] so sorry. And that's what we're doing.

[00:03:01] But you to be able to hold your hand up and say, Hey, we made a mistake. You've got to be actively listening in the first place. So we've been helping trying to develop what we call lead magnets behind the scenes. And I think maybe one or two out of the whole, out of our whole client list were able to get it done.

[00:03:16] Where the rest didn't even get off the ground. Because there was a lack of understanding of why it was important, what was needed. And the tools implemented and they didn't have the infrastructure to help them do that. So by listening, watching, and then getting feedback from people, we've gone, right, we're going to change this up.

[00:03:33] So we're making sweeping changes in how we deliver and help them. And also in how we deliver our services in the company as well. So whereas we're, we're hoping to go for more of a help you done with you type service for helping people and showing people how to grow their business. We're now very much going into a done for you system because I think people need more help in this technical capability and also to free up their time because they haven't got time to do everything, particularly if they're what we call blue belts, [00:04:00] where they're earning around 5, 000 a month, they're still a technician in their business.

[00:04:04] But to grow, to get to the next level and go to Purple Belt, which is up towards 15, 000 a month, you need to let go. Isn't that right, Andrew? 

[00:04:12] Andrew Wallis: Absolutely. And you mentioned Elite Magnets, and that's what I've been working with, um, our Black Belt Elite, um, crew who are up to our, uh, silver level package. Where we understood the benefits of having something of value, we call them lead magnets, that somebody, a prospect can leave their email address and their name in exchange for receiving this lead magnet.

[00:04:40] Determined as a group that it would make sense that we go through as a cohort helping each of the, uh, black belt elite members, uh, build out, we'll take them step by step each week on, on the elements to put into play. But the mistake I think I made, um, because we're talking about mistakes here is that [00:05:00] I forgot, curse the knowledge again, that I've been involved in fitness marketing since 2006.

[00:05:07] So a lot of the items are fairly easy to me and, you know, second nature. Whereas for, for, for our client base, you know, they're the technicians that working with clients early morning, they might have a break or two to do their own things. And then back to on that split shift later on in the day, the finding, um, time to invest into putting, um, a lead magnet into play.

[00:05:33] It's challenging. Um, when they've not done that before. And so we, we, I dropped the ball there on that side and we were having as a group. My hope was that we would move through at a similar pace. But of course, everybody moves at different speeds. So we were, there was overwhelmed. There was frustration for those that weren't getting it.

[00:05:56] And that's where we needed to take that step back, understand the [00:06:00] issues through. Conversations with the clients, which was fantastic that we got a better picture of what solutions we need to provide and the help and support we need to give everyone so that they can get those elements done and get a good marketing framework in place.

[00:06:17] James Breese: I think the other thing we've realized as well is from those cohort calls is the importance now in today's society of video courses, bite sized video courses, because life gets in the way. So it's about it's about whether you're an expert. And done this stuff before, but checking these things off to make sure you've done the basic white belt stuff.

[00:06:35] So you're practicing the white belt stuff to get ready for the black belt stuff. So the video courses, I think they're a massive part of learning these days because people can come back to them. They can drop in for a four or five minute video, come back and let it pick off where they left off. And they're still progressing, still moving forwards.

[00:06:50] Whereas a 45 minute webinar. Or talk or cohort group. There's lots of talk going on, things don't get done. And it's about getting things done and moving the needle forward for [00:07:00] your business, because there's a lot of theory, a lot of coaching, but not actual implementation and action. And that's what grows the business forward.

[00:07:08] And the other thing I think we've learned is the importance of communication and project management. So what I know for a fact is I am getting messages from WhatsApp to school, to email, to customer service emails, and I'm getting lost with everything going on with what we're trying to do and build. So therefore things are getting lost.

[00:07:30] I can't move certain things forward. I can't find certain things as it delays the whole thing. And then there's a communication breakdown between both parties. So what we've realized now is we need this one specific channel. Designated to getting work done, which will probably be slack because we develop it and move it forwards, but also people need to know where they are on their project timeline.

[00:07:49] And you can relate this also to your, to your clients to where are they on their learning curve. So for us, a lot of the clients don't understand how much goes into building a website. Particularly the [00:08:00] spec we're trying to create for them, and that's okay because they've never had to do it. They're not quite sure.

[00:08:04] I wouldn't really know either. I just think get it done, get it out there. There's a lot of moving parts to it. And what we're trying to do is now be more honest and transparent to go. These are the processes. These are the steps we are taking. So they know exactly where they are on the timeline and potentially have deadlines for each of them too.

[00:08:21] So that's the other takeaway is project management, but we can also apply this to our clients. We can go now to our clients and think, Josh, we need to look at this as well for our clients. If they want to lose weight by a certain time, where are they on that timeline? How far are they getting there? What are we holding?

[00:08:36] How are we holding them accountable? How are we holding ourselves accountable too? So just food for thought. 

[00:08:42] Josh Kennedy: Absolutely. Absolutely. It's all about, as you say, learning from our mistakes and, you know, taking a step back, not being afraid to say. You know, to say I was, I was wrong. So there we go guys. That's the lesson for this week.

[00:08:56] Learn from your mistakes, look with fresh eyes, listen to your [00:09:00] clients, accept feedback, and then you can all move forward and be in a better place. That is it for today. Please don't forget to rate, review and subscribe. And if you want help getting more clients or patients, then booking your free 15 minute strategy call with us by going to strengthmanners.

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