Radio WIIFM

No Projects Succeed Without Executive Buy-in

Asif Rehmani Season 1 Episode 1

When selling our projects internally, we have to understand how the executives see it. What's in it for them (WIIFM)? 

In this episode, I talk about the 3 main types of ROI that leaders are looking to prove about any solution. I also describe an example of a dashboard that we use at VisualSP to quantify the ROI for our customers and the specific numbers that the executives would find useful to fund your project.