{"version":"1.0.0","segments":[{"speaker":"Simon","startTime":3.75,"endTime":6.46,"body":"Now you've created your"},{"speaker":"Simon","startTime":3.75,"endTime":6.46,"body":"website, you're wondering whether"},{"speaker":"Simon","startTime":6.46,"endTime":9.97,"body":"your narratives are captivating"},{"speaker":"Simon","startTime":6.46,"endTime":9.97,"body":"hearts or missing connections."},{"speaker":"Simon","startTime":10.379,"endTime":13.91,"body":"Over the last few episodes in this season"},{"speaker":"Simon","startTime":10.379,"endTime":13.91,"body":"we've guided you through the process"},{"speaker":"Simon","startTime":13.91,"endTime":18.849,"body":"of crafting a website that's not just"},{"speaker":"Simon","startTime":13.91,"endTime":18.849,"body":"functional but irresistibly engaging."},{"speaker":"Simon","startTime":19.25,"endTime":22.09,"body":"However there's one"},{"speaker":"Simon","startTime":19.25,"endTime":22.09,"body":"question that still stands."},{"speaker":"Simon","startTime":22.4,"endTime":25.1,"body":"Does what you've done"},{"speaker":"Simon","startTime":22.4,"endTime":25.1,"body":"resonate with your audience?"},{"speaker":"Simon","startTime":26.05,"endTime":30.41,"body":"I'm a regular runner But without my"},{"speaker":"Simon","startTime":26.05,"endTime":30.41,"body":"trusty Apple Watch, I've got no idea"},{"speaker":"Simon","startTime":30.41,"endTime":34.51,"body":"whether or not I've outdone myself or"},{"speaker":"Simon","startTime":30.41,"endTime":34.51,"body":"I've fallen short on any particular run."},{"speaker":"Simon","startTime":34.93,"endTime":37.16,"body":"And your website isn't any different."},{"speaker":"Simon","startTime":37.549,"endTime":41.149,"body":"Peeling back the layers on"},{"speaker":"Simon","startTime":37.549,"endTime":41.149,"body":"user interactions isn't just"},{"speaker":"Simon","startTime":41.15,"endTime":42.66,"body":"insightful, it's crucial."},{"speaker":"Simon","startTime":43.044,"endTime":45.485,"body":"It's going to help transform"},{"speaker":"Simon","startTime":43.044,"endTime":45.485,"body":"your tales from guesswork"},{"speaker":"Simon","startTime":45.485,"endTime":47.445,"body":"into strategic masterpieces."},{"speaker":"Simon","startTime":47.675,"endTime":51.575,"body":"In today's episode, we're not just going"},{"speaker":"Simon","startTime":47.675,"endTime":51.575,"body":"to talk about metrics, we're exploring"},{"speaker":"Simon","startTime":51.575,"endTime":53.405,"body":"the narratives hidden within your data."},{"speaker":"Simon","startTime":53.784,"endTime":58.095,"body":"We venture into the realm where analytics"},{"speaker":"Simon","startTime":53.784,"endTime":58.095,"body":"meets intuition, uncovering trends"},{"speaker":"Simon","startTime":58.095,"endTime":61.964,"body":"that are gold mines of insights into"},{"speaker":"Simon","startTime":58.095,"endTime":61.964,"body":"your audience's behavior and desires."},{"speaker":"Simon","startTime":62.434,"endTime":64.274,"body":"So tighten your shoelaces."},{"speaker":"Simon","startTime":64.634,"endTime":68.494,"body":"We're about to sprint through an"},{"speaker":"Simon","startTime":64.634,"endTime":68.494,"body":"episode of discovery using data to"},{"speaker":"Simon","startTime":68.494,"endTime":72.374,"body":"enhance your narratives and refine"},{"speaker":"Simon","startTime":68.494,"endTime":72.374,"body":"our strategic marketing approach."},{"speaker":"Simon","startTime":72.755,"endTime":74.464,"body":"On your marks, get set."},{"speaker":"Simon","startTime":75.014,"endTime":76.195,"body":"Let's get started."},{"speaker":"Simon","startTime":84.134,"endTime":86.774,"body":"Hi there and welcome to the"},{"speaker":"Simon","startTime":84.134,"endTime":86.774,"body":"authentic marketing podcast"},{"speaker":"Simon","startTime":86.785,"endTime":88.505,"body":"in association with Demodia."},{"speaker":"Simon","startTime":88.74,"endTime":93.589,"body":"Where we give you actionable insights"},{"speaker":"Simon","startTime":88.74,"endTime":93.589,"body":"that help you create marketing that works."},{"speaker":"Simon","startTime":93.97,"endTime":97.919,"body":"I'm your host Simon Harvey and I'm"},{"speaker":"Simon","startTime":93.97,"endTime":97.919,"body":"joined by my co host Daniel Klaber."},{"speaker":"Simon","startTime":98.08,"endTime":99.009,"body":"Hi there Daniel."},{"speaker":"Daniel","startTime":99.41,"endTime":100.919,"body":"Hello Simon, hello"},{"speaker":"Simon","startTime":100.919,"endTime":101.61,"body":"listeners."},{"speaker":"Simon","startTime":101.89,"endTime":105.33,"body":"So here's an interesting thing for you"},{"speaker":"Simon","startTime":101.89,"endTime":105.33,"body":"Daniel, I came across the other day..."},{"speaker":"Simon","startTime":105.625,"endTime":108.315,"body":"It's a statistic that knocked"},{"speaker":"Simon","startTime":105.625,"endTime":108.315,"body":"me over pretty much here."},{"speaker":"Simon","startTime":108.695,"endTime":112.335,"body":"I don't know whether you know much about"},{"speaker":"Simon","startTime":108.695,"endTime":112.335,"body":"the advertising industry generally, uh,"},{"speaker":"Simon","startTime":112.375,"endTime":115.614,"body":"particularly when it comes to sort of"},{"speaker":"Simon","startTime":112.375,"endTime":115.614,"body":"these outdoor billboards and things."},{"speaker":"Simon","startTime":115.994,"endTime":118.455,"body":"But do you know the"},{"speaker":"Simon","startTime":115.994,"endTime":118.455,"body":"Times Square in New York?"},{"speaker":"Simon","startTime":118.535,"endTime":121.244,"body":"And you know the billboards and"},{"speaker":"Simon","startTime":118.535,"endTime":121.244,"body":"things that they've got there?"},{"speaker":"Simon","startTime":121.335,"endTime":122.714,"body":"Yes, yes, I'm familiar with"},{"speaker":"Daniel","startTime":122.754,"endTime":122.854,"body":"the"},{"speaker":"Simon","startTime":122.854,"endTime":123.425,"body":"Times Square."},{"speaker":"Simon","startTime":123.464,"endTime":127.384,"body":"Yeah, um, any idea how much it costs"},{"speaker":"Simon","startTime":123.464,"endTime":127.384,"body":"to rent one of those billboards?"},{"speaker":"Daniel","startTime":128.38,"endTime":131.3,"body":"No, but it sounds"},{"speaker":"Daniel","startTime":128.38,"endTime":131.3,"body":"like a pricey spot."},{"speaker":"Simon","startTime":131.41,"endTime":135.329,"body":"Yeah, you could say that I guess go"},{"speaker":"Simon","startTime":131.41,"endTime":135.329,"body":"on give me a guess How much do you think?"},{"speaker":"Daniel","startTime":135.549,"endTime":138.569,"body":"Um, I would say"},{"speaker":"Daniel","startTime":135.549,"endTime":138.569,"body":"about 10 grand a month"},{"speaker":"Simon","startTime":139.579,"endTime":145.769,"body":"Maybe yeah, I think you're"},{"speaker":"Simon","startTime":139.579,"endTime":145.769,"body":"a little bit short on that though."},{"speaker":"Simon","startTime":145.779,"endTime":150.955,"body":"So yeah one of those boards"},{"speaker":"Simon","startTime":145.779,"endTime":150.955,"body":"Costs a minimum of 5, 000 and"},{"speaker":"Simon","startTime":150.955,"endTime":152.245,"body":"that's not 5, 000 a month."},{"speaker":"Simon","startTime":152.315,"endTime":153.955,"body":"That's 5, 000 a day."},{"speaker":"Simon","startTime":154.105,"endTime":156.535,"body":"So if you want a short term rent"},{"speaker":"Simon","startTime":154.105,"endTime":156.535,"body":"along with those things, yeah, it"},{"speaker":"Simon","startTime":156.535,"endTime":160.445,"body":"was saying this article, you could"},{"speaker":"Simon","startTime":156.535,"endTime":160.445,"body":"pay between about 5, 000 a day and"},{"speaker":"Simon","startTime":160.455,"endTime":163.294,"body":"up to as much as 50, 000 per day."},{"speaker":"Simon","startTime":164.184,"endTime":165.115,"body":"Ridiculous, isn't it?"},{"speaker":"Simon","startTime":165.125,"endTime":166.075,"body":"That's crazy."},{"speaker":"Daniel","startTime":166.094,"endTime":167.484,"body":"Yeah, that's a crazy amount."},{"speaker":"Daniel","startTime":168.305,"endTime":170.875,"body":"You could buy a new car every"},{"speaker":"Daniel","startTime":168.305,"endTime":170.875,"body":"day for that amount of money."},{"speaker":"Daniel","startTime":170.885,"endTime":171.365,"body":"Yeah,"},{"speaker":"Simon","startTime":171.385,"endTime":172.425,"body":"theoretically you could."},{"speaker":"Simon","startTime":172.435,"endTime":173.905,"body":"That's absolutely the case."},{"speaker":"Daniel","startTime":174.85,"endTime":177.23,"body":"Imagine if you pay"},{"speaker":"Daniel","startTime":174.85,"endTime":177.23,"body":"this amount and not get any"},{"speaker":"Simon","startTime":177.23,"endTime":177.9,"body":"return on it."},{"speaker":"Simon","startTime":178.0,"endTime":181.24,"body":"Yeah, my God, if you're one of the"},{"speaker":"Simon","startTime":178.0,"endTime":181.24,"body":"marketers that was putting an advert up"},{"speaker":"Simon","startTime":181.24,"endTime":185.18,"body":"there or a company sponsoring that, you'd"},{"speaker":"Simon","startTime":181.24,"endTime":185.18,"body":"be wanting to know absolutely that you"},{"speaker":"Simon","startTime":185.18,"endTime":189.029,"body":"are getting a return on that, you know, as"},{"speaker":"Simon","startTime":185.18,"endTime":189.029,"body":"the marketer that's responsible for that."},{"speaker":"Simon","startTime":189.03,"endTime":192.579,"body":"So the manager that's responsible for"},{"speaker":"Simon","startTime":189.03,"endTime":192.579,"body":"that, if your campaign fails with a spend"},{"speaker":"Simon","startTime":192.579,"endTime":195.26,"body":"like that, you're definitely out of a job."},{"speaker":"Simon","startTime":196.09,"endTime":196.41,"body":"So."},{"speaker":"Simon","startTime":197.07,"endTime":200.04,"body":"That's the key thing, and that's actually"},{"speaker":"Simon","startTime":197.07,"endTime":200.04,"body":"what we want to talk about today."},{"speaker":"Simon","startTime":200.16,"endTime":203.0,"body":"We don't just want to publish stuff"},{"speaker":"Simon","startTime":200.16,"endTime":203.0,"body":"for the sake of publishing stuff."},{"speaker":"Simon","startTime":203.0,"endTime":206.12,"body":"We want to know that it works,"},{"speaker":"Simon","startTime":203.0,"endTime":206.12,"body":"and we want to know that it's"},{"speaker":"Simon","startTime":206.12,"endTime":208.089,"body":"resonating with the audience."},{"speaker":"Simon","startTime":208.42,"endTime":212.379,"body":"So it's really important to know that any"},{"speaker":"Simon","startTime":208.42,"endTime":212.379,"body":"content that we produce, or any marketing"},{"speaker":"Simon","startTime":212.38,"endTime":214.39,"body":"activities that we do, are working."},{"speaker":"Simon","startTime":214.559,"endTime":218.429,"body":"And when I say working, what I mean"},{"speaker":"Simon","startTime":214.559,"endTime":218.429,"body":"there is that it drives traffic, you"},{"speaker":"Simon","startTime":218.429,"endTime":221.499,"body":"know, it's got to generate leads,"},{"speaker":"Simon","startTime":218.429,"endTime":221.499,"body":"otherwise it's not worthwhile."},{"speaker":"Daniel","startTime":221.75,"endTime":223.959,"body":"Absolutely, I couldn't agree more."},{"speaker":"Daniel","startTime":224.089,"endTime":229.3,"body":"It is really essential to rigorously test"},{"speaker":"Daniel","startTime":224.089,"endTime":229.3,"body":"your content, but I'm wondering, Simon,"},{"speaker":"Daniel","startTime":229.359,"endTime":231.66,"body":"how can I test my content to see if it's"},{"speaker":"Simon","startTime":231.66,"endTime":232.17,"body":"working?"},{"speaker":"Simon","startTime":232.34,"endTime":235.64,"body":"Yeah, so there's various different"},{"speaker":"Simon","startTime":232.34,"endTime":235.64,"body":"strategies and tools here that you"},{"speaker":"Simon","startTime":235.64,"endTime":239.0,"body":"can use to actually test your content"},{"speaker":"Simon","startTime":235.64,"endTime":239.0,"body":"and see whether it's any good or not."},{"speaker":"Simon","startTime":239.31,"endTime":242.77,"body":"The first of those that I'd say,"},{"speaker":"Simon","startTime":239.31,"endTime":242.77,"body":"talking about websites, is you've"},{"speaker":"Simon","startTime":242.77,"endTime":244.17,"body":"got to look at website traffic."},{"speaker":"Simon","startTime":244.17,"endTime":247.8,"body":"You've got to look at the metrics"},{"speaker":"Simon","startTime":244.17,"endTime":247.8,"body":"that are coming from your website"},{"speaker":"Simon","startTime":247.8,"endTime":249.509,"body":"and it's generating itself there."},{"speaker":"Simon","startTime":249.85,"endTime":252.439,"body":"And the starting point of all"},{"speaker":"Simon","startTime":249.85,"endTime":252.439,"body":"that is to know what data to track"},{"speaker":"Simon","startTime":252.439,"endTime":254.27,"body":"to measure the effectiveness."},{"speaker":"Simon","startTime":254.57,"endTime":258.26,"body":"One that I'd recommend to everybody"},{"speaker":"Simon","startTime":254.57,"endTime":258.26,"body":"that I talk to as a starting"},{"speaker":"Simon","startTime":258.26,"endTime":260.49,"body":"point in here is page views."},{"speaker":"Simon","startTime":260.76,"endTime":264.14,"body":"So you can use tools like HubSpot"},{"speaker":"Simon","startTime":260.76,"endTime":264.14,"body":"or Google Analytics or many of"},{"speaker":"Simon","startTime":264.14,"endTime":266.92,"body":"these other things to give you"},{"speaker":"Simon","startTime":264.14,"endTime":266.92,"body":"quickly that measure in there."},{"speaker":"Simon","startTime":267.37,"endTime":270.169,"body":"And what it's going to tell you is"},{"speaker":"Simon","startTime":267.37,"endTime":270.169,"body":"the number of times that each page"},{"speaker":"Simon","startTime":270.169,"endTime":272.2,"body":"is viewed over a particular period."},{"speaker":"Simon","startTime":272.589,"endTime":276.719,"body":"So it's going to give you an idea of"},{"speaker":"Simon","startTime":272.589,"endTime":276.719,"body":"overall how popular this content is."},{"speaker":"Simon","startTime":276.835,"endTime":279.814,"body":"How many times people are coming in"},{"speaker":"Simon","startTime":276.835,"endTime":279.814,"body":"and how many times they're looking"},{"speaker":"Simon","startTime":279.814,"endTime":283.585,"body":"at those pages and through your site,"},{"speaker":"Simon","startTime":279.814,"endTime":283.585,"body":"which of your pages and which of"},{"speaker":"Simon","startTime":283.585,"endTime":287.674,"body":"your stories is ultimately the most"},{"speaker":"Simon","startTime":283.585,"endTime":287.674,"body":"attractive to your actual audience."},{"speaker":"Daniel","startTime":287.814,"endTime":288.275,"body":"Okay."},{"speaker":"Daniel","startTime":288.394,"endTime":293.775,"body":"So we have to measure important KPIs to"},{"speaker":"Daniel","startTime":288.394,"endTime":293.775,"body":"see if our content is compelling or not."},{"speaker":"Daniel","startTime":294.235,"endTime":301.32,"body":"And what you just mentioned, uh, Page"},{"speaker":"Daniel","startTime":294.235,"endTime":301.32,"body":"views are one of those KPIs and how"},{"speaker":"Daniel","startTime":301.32,"endTime":303.27,"body":"many do I need to track in total?"},{"speaker":"Simon","startTime":303.57,"endTime":307.429,"body":"Um, I would say you want to start"},{"speaker":"Simon","startTime":303.57,"endTime":307.429,"body":"with something manageable to be honest."},{"speaker":"Simon","startTime":307.46,"endTime":310.219,"body":"Typically I would guess with most of"},{"speaker":"Simon","startTime":307.46,"endTime":310.219,"body":"the customers I work with something like"},{"speaker":"Simon","startTime":310.219,"endTime":314.569,"body":"five or ten different KPIs that cover"},{"speaker":"Simon","startTime":310.219,"endTime":314.569,"body":"various different areas of performance."},{"speaker":"Simon","startTime":315.19,"endTime":319.875,"body":"As you get more comfortable with tracking"},{"speaker":"Simon","startTime":315.19,"endTime":319.875,"body":"things and understanding which statistics"},{"speaker":"Simon","startTime":319.875,"endTime":323.865,"body":"or which KPIs are the ones that are"},{"speaker":"Simon","startTime":319.875,"endTime":323.865,"body":"helping you to adjust your story and"},{"speaker":"Simon","startTime":323.865,"endTime":325.775,"body":"increase your conversion rates the best."},{"speaker":"Simon","startTime":326.165,"endTime":329.684,"body":"You might want to expand that, but"},{"speaker":"Simon","startTime":326.165,"endTime":329.684,"body":"to start off with I'd say just pick"},{"speaker":"Simon","startTime":329.684,"endTime":334.085,"body":"the few simple ones that are going to"},{"speaker":"Simon","startTime":329.684,"endTime":334.085,"body":"give you some top level information"},{"speaker":"Simon","startTime":334.285,"endTime":336.325,"body":"to know whether your story is working."},{"speaker":"Simon","startTime":336.584,"endTime":340.045,"body":"So it's better to have a few"},{"speaker":"Simon","startTime":336.584,"endTime":340.045,"body":"meaningful KPIs that you monitor"},{"speaker":"Simon","startTime":340.045,"endTime":341.675,"body":"regularly and you act upon."},{"speaker":"Simon","startTime":342.33,"endTime":344.75,"body":"And that's the other thing, you've got"},{"speaker":"Simon","startTime":342.33,"endTime":344.75,"body":"to do something about this at the end of"},{"speaker":"Simon","startTime":344.78,"endTime":349.3,"body":"the day than having so many metrics that"},{"speaker":"Simon","startTime":344.78,"endTime":349.3,"body":"you really can't do anything with, you"},{"speaker":"Simon","startTime":349.3,"endTime":352.24,"body":"know, they're not going to contribute"},{"speaker":"Simon","startTime":349.3,"endTime":352.24,"body":"to your goals in any way, basically."},{"speaker":"Daniel","startTime":352.57,"endTime":353.539,"body":"Okay, I understand."},{"speaker":"Daniel","startTime":353.54,"endTime":359.639,"body":"And apart from page views, which"},{"speaker":"Daniel","startTime":353.54,"endTime":359.639,"body":"other KPIs would you recommend our"},{"speaker":"Daniel","startTime":359.64,"endTime":361.25,"body":"listeners to track in the beginning?"},{"speaker":"Simon","startTime":361.41,"endTime":365.82,"body":"Um, Another one I think that's"},{"speaker":"Simon","startTime":361.41,"endTime":365.82,"body":"quite interesting, as well as views,"},{"speaker":"Simon","startTime":365.82,"endTime":368.04,"body":"is just how long people spend on pages."},{"speaker":"Simon","startTime":368.479,"endTime":373.37,"body":"So it's really interesting to see how"},{"speaker":"Simon","startTime":368.479,"endTime":373.37,"body":"much time on average that somebody"},{"speaker":"Simon","startTime":373.95,"endTime":377.49,"body":"looks at your website and looks"},{"speaker":"Simon","startTime":373.95,"endTime":377.49,"body":"at an individual page in there."},{"speaker":"Simon","startTime":377.75,"endTime":381.189,"body":"That, I think, gives you a"},{"speaker":"Simon","startTime":377.75,"endTime":381.189,"body":"fairly clear indication of how"},{"speaker":"Simon","startTime":381.19,"endTime":383.029,"body":"interesting your content is."},{"speaker":"Simon","startTime":383.03,"endTime":385.86,"body":"You know, if somebody doesn't find your"},{"speaker":"Simon","startTime":383.03,"endTime":385.86,"body":"content interesting or it's not the"},{"speaker":"Simon","startTime":385.86,"endTime":388.46,"body":"sort of stuff that they're expecting in"},{"speaker":"Simon","startTime":385.86,"endTime":388.46,"body":"there, they're going to skim read it."},{"speaker":"Simon","startTime":388.47,"endTime":391.04,"body":"They maybe look at a couple of"},{"speaker":"Simon","startTime":388.47,"endTime":391.04,"body":"headlines and then they're gone."},{"speaker":"Simon","startTime":391.93,"endTime":395.52,"body":"If they find your content interesting,"},{"speaker":"Simon","startTime":391.93,"endTime":395.52,"body":"obviously they're going to spend a couple"},{"speaker":"Simon","startTime":395.52,"endTime":397.48,"body":"of minutes to read through that content."},{"speaker":"Simon","startTime":397.87,"endTime":400.359,"body":"Um, you know, how long it"},{"speaker":"Simon","startTime":397.87,"endTime":400.359,"body":"takes yourself to read through"},{"speaker":"Simon","startTime":400.36,"endTime":401.72,"body":"your page from top to bottom."},{"speaker":"Simon","startTime":401.73,"endTime":405.749,"body":"So, if you're seeing a few"},{"speaker":"Simon","startTime":401.73,"endTime":405.749,"body":"seconds in there, you know, it's"},{"speaker":"Simon","startTime":405.749,"endTime":406.94,"body":"not particularly interesting."},{"speaker":"Simon","startTime":406.94,"endTime":410.009,"body":"If you're seeing something up to a"},{"speaker":"Simon","startTime":406.94,"endTime":410.009,"body":"minute or two, yeah, you know you've"},{"speaker":"Simon","startTime":410.01,"endTime":412.5,"body":"probably got a reasonable amount"},{"speaker":"Simon","startTime":410.01,"endTime":412.5,"body":"of people hooked on your content."},{"speaker":"Daniel","startTime":412.77,"endTime":415.93,"body":"So, that means if someone"},{"speaker":"Daniel","startTime":412.77,"endTime":415.93,"body":"stays on a certain page for a"},{"speaker":"Daniel","startTime":415.93,"endTime":417.98,"body":"long time, the content is good."},{"speaker":"Daniel","startTime":418.35,"endTime":421.24,"body":"And on the other hand, if someone"},{"speaker":"Daniel","startTime":418.35,"endTime":421.24,"body":"leaves a page very early, it"},{"speaker":"Daniel","startTime":421.24,"endTime":422.7,"body":"means that the content is bad."},{"speaker":"Simon","startTime":423.239,"endTime":425.549,"body":"Yeah, more or less, inside"},{"speaker":"Simon","startTime":423.239,"endTime":425.549,"body":"that I wouldn't necessarily say"},{"speaker":"Simon","startTime":425.559,"endTime":428.599,"body":"bad, but it just means it's not"},{"speaker":"Simon","startTime":425.559,"endTime":428.599,"body":"necessarily so interesting to them."},{"speaker":"Simon","startTime":429.48,"endTime":433.23,"body":"Um, another stat actually that"},{"speaker":"Simon","startTime":429.48,"endTime":433.23,"body":"follows along the same thing"},{"speaker":"Simon","startTime":433.24,"endTime":434.95,"body":"here is looking at exit rates."},{"speaker":"Simon","startTime":434.96,"endTime":439.51,"body":"So when a visitor exits or leaves your"},{"speaker":"Simon","startTime":434.96,"endTime":439.51,"body":"site, That can be a key teller too."},{"speaker":"Simon","startTime":440.2,"endTime":444.18,"body":"If people look at more than one page on"},{"speaker":"Simon","startTime":440.2,"endTime":444.18,"body":"your site, then typically it means that"},{"speaker":"Simon","startTime":444.18,"endTime":447.07,"body":"what they've found is interesting to them."},{"speaker":"Simon","startTime":447.2,"endTime":449.94,"body":"But if they only look at a single"},{"speaker":"Simon","startTime":447.2,"endTime":449.94,"body":"page and then they head off,"},{"speaker":"Simon","startTime":450.28,"endTime":452.09,"body":"that's not such a good indication."},{"speaker":"Simon","startTime":452.539,"endTime":454.819,"body":"It's more an indication that they"},{"speaker":"Simon","startTime":452.539,"endTime":454.819,"body":"didn't find the answer to the"},{"speaker":"Simon","startTime":454.82,"endTime":456.329,"body":"question that they originally had."},{"speaker":"Simon","startTime":457.03,"endTime":461.69,"body":"What we call this is the bounce rate,"},{"speaker":"Simon","startTime":457.03,"endTime":461.69,"body":"so that's the number of people or the"},{"speaker":"Simon","startTime":461.69,"endTime":465.109,"body":"percentage of visitors that leave your"},{"speaker":"Simon","startTime":461.69,"endTime":465.109,"body":"site after viewing just one page in"},{"speaker":"Simon","startTime":465.11,"endTime":469.049,"body":"there and a high bounce rate basically"},{"speaker":"Simon","startTime":465.11,"endTime":469.049,"body":"is an indication that your content"},{"speaker":"Simon","startTime":469.06,"endTime":473.05,"body":"really isn't engaging enough or that it"},{"speaker":"Simon","startTime":469.06,"endTime":473.05,"body":"doesn't meet the expectations of your"},{"speaker":"Simon","startTime":473.05,"endTime":476.23,"body":"visitors, you know, they're not getting"},{"speaker":"Simon","startTime":473.05,"endTime":476.23,"body":"engaged by the story and they're not"},{"speaker":"Simon","startTime":476.259,"endTime":479.34,"body":"going through into that next episode"},{"speaker":"Simon","startTime":476.259,"endTime":479.34,"body":"or they don't want to learn more"},{"speaker":"Simon","startTime":479.34,"endTime":480.66,"body":"about what you've got to say in there."},{"speaker":"Simon","startTime":481.31,"endTime":484.09,"body":"So you want to aim for a lower"},{"speaker":"Simon","startTime":481.31,"endTime":484.09,"body":"bounce rate to ensure your"},{"speaker":"Simon","startTime":484.09,"endTime":485.73,"body":"visitors are exploring your site."},{"speaker":"Simon","startTime":486.03,"endTime":489.3,"body":"So to put that numerically, if"},{"speaker":"Simon","startTime":486.03,"endTime":489.3,"body":"your bounce rates are in the 90"},{"speaker":"Simon","startTime":489.3,"endTime":491.54,"body":"plus percent in there, that's high."},{"speaker":"Simon","startTime":492.02,"endTime":496.979,"body":"If the bounce rates that you're seeing"},{"speaker":"Simon","startTime":492.02,"endTime":496.979,"body":"are more like sort of 70 percent, those"},{"speaker":"Simon","startTime":496.979,"endTime":498.799,"body":"are starting to get much more realistic."},{"speaker":"Simon","startTime":498.799,"endTime":501.409,"body":"And if you're down into the"},{"speaker":"Simon","startTime":498.799,"endTime":501.409,"body":"sort of 40 or 50 percent, then"},{"speaker":"Simon","startTime":501.409,"endTime":504.109,"body":"you're amongst some of the best"},{"speaker":"Simon","startTime":501.409,"endTime":504.109,"body":"performing pages that are out there."},{"speaker":"Simon","startTime":504.4,"endTime":504.77,"body":"All right,"},{"speaker":"Daniel","startTime":504.799,"endTime":505.679,"body":"that makes sense."},{"speaker":"Daniel","startTime":505.9,"endTime":510.809,"body":"I read that social shares are also an"},{"speaker":"Daniel","startTime":505.9,"endTime":510.809,"body":"indicator that visitors like your content."},{"speaker":"Daniel","startTime":511.11,"endTime":515.27,"body":"And social shares is the number"},{"speaker":"Daniel","startTime":511.11,"endTime":515.27,"body":"of times your content is shared"},{"speaker":"Daniel","startTime":515.27,"endTime":516.599,"body":"on social media platforms."},{"speaker":"Daniel","startTime":517.319,"endTime":521.26,"body":"They indicate that visitors find"},{"speaker":"Daniel","startTime":517.319,"endTime":521.26,"body":"your content valuable enough to share"},{"speaker":"Daniel","startTime":521.26,"endTime":525.77,"body":"with their networks, expanding your"},{"speaker":"Daniel","startTime":521.26,"endTime":525.77,"body":"reach, and attracting new visitors."},{"speaker":"Daniel","startTime":526.525,"endTime":531.855,"body":"To make it easy for visitors to share your"},{"speaker":"Daniel","startTime":526.525,"endTime":531.855,"body":"content, you could build in share buttons."},{"speaker":"Simon","startTime":532.055,"endTime":534.375,"body":"That's great to know when"},{"speaker":"Simon","startTime":532.055,"endTime":534.375,"body":"people are going to share our content."},{"speaker":"Simon","startTime":534.704,"endTime":536.885,"body":"It's really a big thumbs up in there."},{"speaker":"Simon","startTime":537.115,"endTime":540.465,"body":"Speaking of sharing content"},{"speaker":"Simon","startTime":537.115,"endTime":540.465,"body":"though, the other thing is to not"},{"speaker":"Simon","startTime":540.465,"endTime":544.024,"body":"forget CTAs or calls to action"},{"speaker":"Simon","startTime":540.465,"endTime":544.024,"body":"that we talked about a while back."},{"speaker":"Simon","startTime":544.265,"endTime":549.545,"body":"Tracking the click through rate on those"},{"speaker":"Simon","startTime":544.265,"endTime":549.545,"body":"is also another very good statistic."},{"speaker":"Simon","startTime":549.704,"endTime":552.925,"body":"If that rate is high, You know,"},{"speaker":"Simon","startTime":549.704,"endTime":552.925,"body":"if people are clicking through on"},{"speaker":"Simon","startTime":552.925,"endTime":556.775,"body":"there, it means that your top level"},{"speaker":"Simon","startTime":552.925,"endTime":556.775,"body":"messages and the things that you're"},{"speaker":"Simon","startTime":556.775,"endTime":560.105,"body":"asking them to do inside those"},{"speaker":"Simon","startTime":556.775,"endTime":560.105,"body":"calls to action are clear and they"},{"speaker":"Simon","startTime":560.105,"endTime":562.165,"body":"understand where they're going to next."},{"speaker":"Simon","startTime":562.675,"endTime":565.874,"body":"So that's really a good understanding"},{"speaker":"Simon","startTime":562.675,"endTime":565.874,"body":"that your content is doing its job"},{"speaker":"Simon","startTime":565.874,"endTime":569.114,"body":"and it's pulling people through the"},{"speaker":"Simon","startTime":565.874,"endTime":569.114,"body":"various different stages in there."},{"speaker":"Simon","startTime":569.624,"endTime":572.074,"body":"If you click through rates"},{"speaker":"Simon","startTime":569.624,"endTime":572.074,"body":"are low, somewhere down"},{"speaker":"Simon","startTime":572.074,"endTime":573.254,"body":"there, there's a disconnect."},{"speaker":"Daniel","startTime":573.545,"endTime":576.865,"body":"And think about the potential"},{"speaker":"Daniel","startTime":573.545,"endTime":576.865,"body":"if we also track the click through"},{"speaker":"Daniel","startTime":576.865,"endTime":578.555,"body":"rate on those share buttons too."},{"speaker":"Simon","startTime":579.17,"endTime":582.27,"body":"Yeah, I think that would be a great"},{"speaker":"Simon","startTime":579.17,"endTime":582.27,"body":"thing to do because then again, you know,"},{"speaker":"Simon","startTime":582.51,"endTime":586.97,"body":"how many people actually thought about"},{"speaker":"Simon","startTime":582.51,"endTime":586.97,"body":"sharing but didn't necessarily share if"},{"speaker":"Simon","startTime":586.97,"endTime":591.349,"body":"you don't see those numbers of likes or"},{"speaker":"Simon","startTime":586.97,"endTime":591.349,"body":"follows appearing on your social stats."},{"speaker":"Simon","startTime":591.649,"endTime":592.189,"body":"Speaking"},{"speaker":"Daniel","startTime":592.189,"endTime":594.85,"body":"of rates though, the"},{"speaker":"Daniel","startTime":592.189,"endTime":594.85,"body":"conversion rates are another biggie."},{"speaker":"Daniel","startTime":595.155,"endTime":599.265,"body":"Like, if we're trying to get people"},{"speaker":"Daniel","startTime":595.155,"endTime":599.265,"body":"to sign up for something or to buy a"},{"speaker":"Daniel","startTime":599.265,"endTime":604.705,"body":"product, that rate tells us how good"},{"speaker":"Daniel","startTime":599.265,"endTime":604.705,"body":"our content is at sealing the deal."},{"speaker":"Simon","startTime":604.885,"endTime":605.825,"body":"Yeah, absolutely."},{"speaker":"Simon","startTime":605.855,"endTime":607.274,"body":"It's like a scoreboard."},{"speaker":"Simon","startTime":607.675,"endTime":611.554,"body":"Um, this is going to tell you how many"},{"speaker":"Simon","startTime":607.675,"endTime":611.554,"body":"visitors liked our content enough to"},{"speaker":"Simon","startTime":611.554,"endTime":613.315,"body":"actually give us their email address."},{"speaker":"Simon","startTime":613.949,"endTime":617.14,"body":"And the great thing is that once we've"},{"speaker":"Simon","startTime":613.949,"endTime":617.14,"body":"got an email address, once we know"},{"speaker":"Simon","startTime":617.14,"endTime":620.93,"body":"exactly who a specific visitor is,"},{"speaker":"Simon","startTime":617.14,"endTime":620.93,"body":"then we're going to be able to create"},{"speaker":"Simon","startTime":620.93,"endTime":624.839,"body":"even more personalized content and"},{"speaker":"Simon","startTime":620.93,"endTime":624.839,"body":"tailor the fit even better for them."},{"speaker":"Simon","startTime":624.93,"endTime":625.13,"body":"And"},{"speaker":"Daniel","startTime":625.13,"endTime":628.689,"body":"for those wondering how we keep"},{"speaker":"Daniel","startTime":625.13,"endTime":628.689,"body":"tabs on all this, tools like Google"},{"speaker":"Daniel","startTime":628.689,"endTime":631.18,"body":"Analytics 4 are our best friends."},{"speaker":"Daniel","startTime":631.49,"endTime":635.66,"body":"Not only does it give you info on all"},{"speaker":"Daniel","startTime":631.49,"endTime":635.66,"body":"these metrics, but it goes beyond."},{"speaker":"Daniel","startTime":635.79,"endTime":640.43,"body":"You can set it up to track specific"},{"speaker":"Daniel","startTime":635.79,"endTime":640.43,"body":"actions, think, form submissions,"},{"speaker":"Daniel","startTime":640.49,"endTime":642.72,"body":"downloads, and even purchases."},{"speaker":"Daniel","startTime":642.979,"endTime":647.829,"body":"There's also this cool behavior"},{"speaker":"Daniel","startTime":642.979,"endTime":647.829,"body":"flow report, and it's like a map of"},{"speaker":"Daniel","startTime":647.829,"endTime":649.86,"body":"the visitor's journey on our site."},{"speaker":"Daniel","startTime":650.569,"endTime":654.66,"body":"Super useful to see which"},{"speaker":"Daniel","startTime":650.569,"endTime":654.66,"body":"contents a hit and which, well,"},{"speaker":"Simon","startTime":655.65,"endTime":658.25,"body":"Yeah, I really like"},{"speaker":"Simon","startTime":655.65,"endTime":658.25,"body":"that behavior flow report."},{"speaker":"Simon","startTime":658.25,"endTime":661.18,"body":"It's a little bit difficult to get your"},{"speaker":"Simon","startTime":658.25,"endTime":661.18,"body":"head around to start off with, but it"},{"speaker":"Simon","startTime":661.18,"endTime":664.689,"body":"just helps you to understand the flow"},{"speaker":"Simon","startTime":661.18,"endTime":664.689,"body":"that people take through your website."},{"speaker":"Simon","startTime":665.05,"endTime":668.8,"body":"You can see which page is linked to which"},{"speaker":"Simon","startTime":665.05,"endTime":668.8,"body":"and how many people actually go more than"},{"speaker":"Simon","startTime":668.8,"endTime":670.98,"body":"one or two pages deep into your site."},{"speaker":"Simon","startTime":671.19,"endTime":674.039,"body":"And that's really all about understanding"},{"speaker":"Simon","startTime":671.19,"endTime":674.039,"body":"how folks interact with your"},{"speaker":"Simon","startTime":674.039,"endTime":675.489,"body":"content and what you put out there."},{"speaker":"Simon","startTime":676.13,"endTime":680.1,"body":"Uh, another one you, speaking of Google"},{"speaker":"Simon","startTime":676.13,"endTime":680.1,"body":"Analytics, that is well worth doing,"},{"speaker":"Simon","startTime":680.1,"endTime":684.63,"body":"and you can also do this with tools like"},{"speaker":"Simon","startTime":680.1,"endTime":684.63,"body":"HubSpot, is if your site has a search bar,"},{"speaker":"Simon","startTime":684.78,"endTime":688.25,"body":"you can monitor what people are searching"},{"speaker":"Simon","startTime":684.78,"endTime":688.25,"body":"for inside there, you know, it will"},{"speaker":"Simon","startTime":688.25,"endTime":692.349,"body":"actually log the search terms that people"},{"speaker":"Simon","startTime":688.25,"endTime":692.349,"body":"look for, and if you see regular things"},{"speaker":"Simon","startTime":692.349,"endTime":696.1,"body":"popping up in there, it's probably a good"},{"speaker":"Simon","startTime":692.349,"endTime":696.1,"body":"idea to provide some additional content"},{"speaker":"Simon","startTime":696.13,"endTime":700.05,"body":"or make sure that that sort of stuff is"},{"speaker":"Simon","startTime":696.13,"endTime":700.05,"body":"clear within your content within the site,"},{"speaker":"Simon","startTime":700.05,"endTime":702.9,"body":"you know, you want to place a focus on the"},{"speaker":"Simon","startTime":700.05,"endTime":702.9,"body":"things that people want to know the most."},{"speaker":"Simon","startTime":703.69,"endTime":704.07,"body":"Another"},{"speaker":"Daniel","startTime":704.07,"endTime":706.03,"body":"thing you could use too is A"},{"speaker":"Simon","startTime":706.04,"endTime":706.79,"body":"B testing."},{"speaker":"Simon","startTime":706.82,"endTime":708.01,"body":"Yeah, it's a good one."},{"speaker":"Simon","startTime":708.42,"endTime":708.629,"body":"It's"},{"speaker":"Daniel","startTime":708.629,"endTime":709.77,"body":"like a litmus test."},{"speaker":"Daniel","startTime":710.03,"endTime":713.78,"body":"Comparing two content variations to"},{"speaker":"Daniel","startTime":710.03,"endTime":713.78,"body":"establish the most engaging version."},{"speaker":"Daniel","startTime":714.089,"endTime":718.05,"body":"It's a strategic move to align more"},{"speaker":"Daniel","startTime":714.089,"endTime":718.05,"body":"closely with your audience preferences."},{"speaker":"Daniel","startTime":719.05,"endTime":722.94,"body":"And this feature helps you identify"},{"speaker":"Daniel","startTime":719.05,"endTime":722.94,"body":"which version of your content"},{"speaker":"Daniel","startTime":722.94,"endTime":724.85,"body":"resonates better with your audience."},{"speaker":"Simon","startTime":725.02,"endTime":728.13,"body":"Yeah, A B testing is certainly"},{"speaker":"Simon","startTime":725.02,"endTime":728.13,"body":"a very powerful tool, but you've"},{"speaker":"Simon","startTime":728.13,"endTime":731.239,"body":"got to know how you're using it to"},{"speaker":"Simon","startTime":728.13,"endTime":731.239,"body":"get the most out of it effectively."},{"speaker":"Simon","startTime":731.38,"endTime":734.09,"body":"As we talked about on our episode"},{"speaker":"Simon","startTime":731.38,"endTime":734.09,"body":"the other week, when we were"},{"speaker":"Simon","startTime":734.09,"endTime":737.989,"body":"looking at web page optimization"},{"speaker":"Simon","startTime":734.09,"endTime":737.989,"body":"inside there, it's not just about"},{"speaker":"Simon","startTime":737.989,"endTime":740.03,"body":"making some simple random changes."},{"speaker":"Simon","startTime":740.03,"endTime":742.52,"body":"You've got to think about how you"},{"speaker":"Simon","startTime":740.03,"endTime":742.52,"body":"use that to get the best out of it."},{"speaker":"Simon","startTime":743.38,"endTime":747.27,"body":"But the thing is that by harnessing"},{"speaker":"Simon","startTime":743.38,"endTime":747.27,"body":"all of the tools and methodologies"},{"speaker":"Simon","startTime":747.28,"endTime":750.79,"body":"that we've talked about above, what"},{"speaker":"Simon","startTime":747.28,"endTime":750.79,"body":"that's going to give us and what that's"},{"speaker":"Simon","startTime":750.79,"endTime":754.079,"body":"going to do is put us in a much better"},{"speaker":"Simon","startTime":750.79,"endTime":754.079,"body":"position to refine the content that"},{"speaker":"Simon","startTime":754.079,"endTime":756.229,"body":"we've got and to refine our approach."},{"speaker":"Simon","startTime":756.879,"endTime":758.869,"body":"And the other thing that I would"},{"speaker":"Simon","startTime":756.879,"endTime":758.869,"body":"say is that that's something"},{"speaker":"Simon","startTime":758.87,"endTime":760.219,"body":"that we need to do continually."},{"speaker":"Simon","startTime":760.22,"endTime":761.83,"body":"You know, we need to be proactive."},{"speaker":"Simon","startTime":762.255,"endTime":764.844,"body":"And adapt what we do"},{"speaker":"Simon","startTime":762.255,"endTime":764.844,"body":"based on the feedback."},{"speaker":"Simon","startTime":765.425,"endTime":769.994,"body":"It's not like we're going to create"},{"speaker":"Simon","startTime":765.425,"endTime":769.994,"body":"one set of content or one web page and"},{"speaker":"Simon","startTime":769.994,"endTime":771.675,"body":"then put it out there and forget it."},{"speaker":"Simon","startTime":772.144,"endTime":775.485,"body":"We need to be looking at whether"},{"speaker":"Simon","startTime":772.144,"endTime":775.485,"body":"that's working, what our users are"},{"speaker":"Simon","startTime":775.485,"endTime":779.505,"body":"looking for, how are they interacting"},{"speaker":"Simon","startTime":775.485,"endTime":779.505,"body":"with that, where in that overall."},{"speaker":"Simon","startTime":779.574,"endTime":782.805,"body":"flow is things breaking down, you know,"},{"speaker":"Simon","startTime":779.574,"endTime":782.805,"body":"people not getting to pages, people"},{"speaker":"Simon","startTime":782.805,"endTime":786.344,"body":"not converting, people not sharing,"},{"speaker":"Simon","startTime":782.805,"endTime":786.344,"body":"you know, where's the message not"},{"speaker":"Simon","startTime":786.344,"endTime":788.415,"body":"resonating and we need to act on it."},{"speaker":"Simon","startTime":788.415,"endTime":791.934,"body":"You know, we need to make sure that we're"},{"speaker":"Simon","startTime":788.415,"endTime":791.934,"body":"continually updating and continually"},{"speaker":"Simon","startTime":791.935,"endTime":796.904,"body":"making sure that the content and the"},{"speaker":"Simon","startTime":791.935,"endTime":796.904,"body":"stories that we tell are the content"},{"speaker":"Simon","startTime":796.905,"endTime":798.554,"body":"and the stories that our audience want."},{"speaker":"Simon","startTime":798.854,"endTime":798.954,"body":"I"},{"speaker":"Simon","startTime":807.334,"endTime":811.864,"body":"think that the key message today is that"},{"speaker":"Simon","startTime":807.334,"endTime":811.864,"body":"a website's not just about set and forget."},{"speaker":"Simon","startTime":812.324,"endTime":816.694,"body":"It's a living entity and just like"},{"speaker":"Simon","startTime":812.324,"endTime":816.694,"body":"any other living being you need"},{"speaker":"Simon","startTime":816.694,"endTime":820.365,"body":"to monitor its vital signs and"},{"speaker":"Simon","startTime":816.694,"endTime":820.365,"body":"act if things don't look right."},{"speaker":"Simon","startTime":820.814,"endTime":825.134,"body":"By monitoring the changes and taking"},{"speaker":"Simon","startTime":820.814,"endTime":825.134,"body":"appropriate actions you're not just"},{"speaker":"Simon","startTime":825.134,"endTime":828.794,"body":"going to boost your customer interaction"},{"speaker":"Simon","startTime":825.134,"endTime":828.794,"body":"but also your lead generation."},{"speaker":"Simon","startTime":828.994,"endTime":832.244,"body":"And you're going to turn casual"},{"speaker":"Simon","startTime":828.994,"endTime":832.244,"body":"browsers into loyal patrons."},{"speaker":"Simon","startTime":832.634,"endTime":837.104,"body":"So if you're having problems setting up"},{"speaker":"Simon","startTime":832.634,"endTime":837.104,"body":"and optimizing your website, then you"},{"speaker":"Simon","startTime":837.104,"endTime":839.374,"body":"can hire an authentic engagement coach."},{"speaker":"Simon","startTime":839.534,"endTime":842.384,"body":"You just want to go to wantauthentic."},{"speaker":"Simon","startTime":842.394,"endTime":846.254,"body":"com to hire a coach that will show"},{"speaker":"Simon","startTime":842.394,"endTime":846.254,"body":"you how to increase the effectiveness"},{"speaker":"Simon","startTime":846.254,"endTime":850.214,"body":"of your website and give you an"},{"speaker":"Simon","startTime":846.254,"endTime":850.214,"body":"easier way to grow your business."},{"speaker":"Simon","startTime":850.444,"endTime":853.564,"body":"So it's time for some concrete"},{"speaker":"Simon","startTime":850.444,"endTime":853.564,"body":"actions for you to do that will"},{"speaker":"Simon","startTime":853.564,"endTime":855.214,"body":"help you improve your website."},{"speaker":"Simon","startTime":855.569,"endTime":858.15,"body":"And drive business through"},{"speaker":"Simon","startTime":855.569,"endTime":858.15,"body":"your sales pipeline."},{"speaker":"Simon","startTime":858.69,"endTime":861.68,"body":"Today, my actionable step"},{"speaker":"Simon","startTime":858.69,"endTime":861.68,"body":"is going to be simple."},{"speaker":"Simon","startTime":861.76,"endTime":864.66,"body":"And I really hope that most"},{"speaker":"Simon","startTime":861.76,"endTime":864.66,"body":"of you have already done this."},{"speaker":"Simon","startTime":865.42,"endTime":869.66,"body":"I want you to set up a Google"},{"speaker":"Simon","startTime":865.42,"endTime":869.66,"body":"GA4 or a similar sort of"},{"speaker":"Simon","startTime":869.67,"endTime":871.5,"body":"tracking tool on your website."},{"speaker":"Simon","startTime":871.96,"endTime":875.439,"body":"So some of you might already turn around"},{"speaker":"Simon","startTime":871.96,"endTime":875.439,"body":"and say yes we've got this but watch"},{"speaker":"Simon","startTime":875.44,"endTime":880.9,"body":"out if you're using the older Google"},{"speaker":"Simon","startTime":875.44,"endTime":880.9,"body":"Analytics 3 code then it's time to update"},{"speaker":"Simon","startTime":880.94,"endTime":884.44,"body":"that too as Google deprecated that a"},{"speaker":"Simon","startTime":880.94,"endTime":884.44,"body":"couple of months ago and you're going"},{"speaker":"Simon","startTime":884.44,"endTime":888.06,"body":"to find that you're no longer getting"},{"speaker":"Simon","startTime":884.44,"endTime":888.06,"body":"any data coming through into the system."},{"speaker":"Simon","startTime":888.345,"endTime":892.015,"body":"When you've done that with the"},{"speaker":"Simon","startTime":888.345,"endTime":892.015,"body":"tracking script installed, I"},{"speaker":"Simon","startTime":892.015,"endTime":895.365,"body":"want you to keep a regular eye on"},{"speaker":"Simon","startTime":892.015,"endTime":895.365,"body":"the performance of your website."},{"speaker":"Simon","startTime":895.565,"endTime":899.544,"body":"The best thing to do is to monitor"},{"speaker":"Simon","startTime":895.565,"endTime":899.544,"body":"key metrics such as page views,"},{"speaker":"Simon","startTime":899.545,"endTime":903.195,"body":"engagement rates, bounce rate"},{"speaker":"Simon","startTime":899.545,"endTime":903.195,"body":"or conversion rates in there."},{"speaker":"Simon","startTime":903.405,"endTime":907.084,"body":"You know, using these metrics you"},{"speaker":"Simon","startTime":903.405,"endTime":907.084,"body":"can see what parts of your story are"},{"speaker":"Simon","startTime":907.084,"endTime":909.705,"body":"working and which need further tweaks."},{"speaker":"Simon","startTime":910.055,"endTime":912.839,"body":"And by performing regular"},{"speaker":"Simon","startTime":910.055,"endTime":912.839,"body":"optimization You're going to"},{"speaker":"Simon","startTime":912.839,"endTime":916.229,"body":"see how performance changes over"},{"speaker":"Simon","startTime":912.839,"endTime":916.229,"body":"time as your narratives improve."},{"speaker":"Simon","startTime":916.489,"endTime":919.8,"body":"So that's all for today's episode"},{"speaker":"Simon","startTime":916.489,"endTime":919.8,"body":"of the Authentic Marketing Podcast."},{"speaker":"Simon","startTime":920.439,"endTime":923.509,"body":"Thanks as always for listening"},{"speaker":"Simon","startTime":920.439,"endTime":923.509,"body":"and don't forget to bookmark the"},{"speaker":"Simon","startTime":923.509,"endTime":925.149,"body":"podcast and follow us on LinkedIn."},{"speaker":"Simon","startTime":925.839,"endTime":928.699,"body":"We love to hear what you want"},{"speaker":"Simon","startTime":925.839,"endTime":928.699,"body":"to know and how we're helping"},{"speaker":"Simon","startTime":928.699,"endTime":930.069,"body":"your business to succeed."},{"speaker":"Simon","startTime":930.409,"endTime":931.349,"body":"See you next time."}]}