{"version":"1.0.0","segments":[{"speaker":"Simon Harvey","startTime":4.11,"endTime":7.37,"body":"These days, the first place"},{"speaker":"Simon Harvey","startTime":4.11,"endTime":7.37,"body":"that anybody goes when they want to know"},{"speaker":"Simon Harvey","startTime":7.4,"endTime":9.719,"body":"more about your business is your website."},{"speaker":"Simon Harvey","startTime":10.93,"endTime":13.65,"body":"They want to know how you"},{"speaker":"Simon Harvey","startTime":10.93,"endTime":13.65,"body":"help them and what you do."},{"speaker":"Simon Harvey","startTime":14.899,"endTime":18.569,"body":"With the average attention span of"},{"speaker":"Simon Harvey","startTime":14.899,"endTime":18.569,"body":"most visitors lasting only a few"},{"speaker":"Simon Harvey","startTime":18.569,"endTime":23.65,"body":"seconds, many people leave confused"},{"speaker":"Simon Harvey","startTime":18.569,"endTime":23.65,"body":"or unsure what problem you solve."},{"speaker":"Simon Harvey","startTime":24.73,"endTime":28.88,"body":"That's valuable opportunities"},{"speaker":"Simon Harvey","startTime":24.73,"endTime":28.88,"body":"lost and advertising spend wasted."},{"speaker":"Simon Harvey","startTime":29.88,"endTime":33.57,"body":"In today's episode, I sift through"},{"speaker":"Simon Harvey","startTime":29.88,"endTime":33.57,"body":"the talking points in your story,"},{"speaker":"Simon Harvey","startTime":33.86,"endTime":37.33,"body":"and we look at how to incorporate"},{"speaker":"Simon Harvey","startTime":33.86,"endTime":37.33,"body":"them into your website homepage."},{"speaker":"Simon Harvey","startTime":38.21,"endTime":42.179,"body":"I'll explain to you my formula and"},{"speaker":"Simon Harvey","startTime":38.21,"endTime":42.179,"body":"we'll see how that quickly helps"},{"speaker":"Simon Harvey","startTime":42.18,"endTime":46.419,"body":"visitors understand what you do and"},{"speaker":"Simon Harvey","startTime":42.18,"endTime":46.419,"body":"inspires them to interact with you."},{"speaker":"Simon Harvey","startTime":47.06,"endTime":48.51,"body":"So let's get started."},{"speaker":"Simon Harvey","startTime":59.4,"endTime":59.93,"body":"Hi there."},{"speaker":"Simon Harvey","startTime":60.28,"endTime":63.82,"body":"I'm Simon Harvey, your host, and"},{"speaker":"Simon Harvey","startTime":60.28,"endTime":63.82,"body":"welcome to the Authentic Marketing"},{"speaker":"Simon Harvey","startTime":63.84,"endTime":66.53,"body":"Podcast in association with Demodia."},{"speaker":"Simon Harvey","startTime":66.935,"endTime":71.395,"body":"Where we give you actionable advice that"},{"speaker":"Simon Harvey","startTime":66.935,"endTime":71.395,"body":"will help you create marketing that works."},{"speaker":"Simon Harvey","startTime":71.98,"endTime":76.72,"body":"It's quite scary to look back now, but"},{"speaker":"Simon Harvey","startTime":71.98,"endTime":76.72,"body":"um, I started my career, what, almost"},{"speaker":"Simon Harvey","startTime":76.73,"endTime":79.37,"body":"30 years ago now, working on websites."},{"speaker":"Simon Harvey","startTime":80.08,"endTime":85.2,"body":"Looking back, you know, much of the work"},{"speaker":"Simon Harvey","startTime":80.08,"endTime":85.2,"body":"I did then was design and development."},{"speaker":"Simon Harvey","startTime":85.26,"endTime":87.26,"body":"That's what was important then."},{"speaker":"Simon Harvey","startTime":87.88,"endTime":92.88,"body":"The web was just something developing,"},{"speaker":"Simon Harvey","startTime":87.88,"endTime":92.88,"body":"and people were looking for creative"},{"speaker":"Simon Harvey","startTime":92.88,"endTime":95.69,"body":"ways to use that as a new medium."},{"speaker":"Simon Harvey","startTime":96.9,"endTime":99.64,"body":"These days, well The other"},{"speaker":"Simon Harvey","startTime":96.9,"endTime":99.64,"body":"web's pretty much ubiquitous."},{"speaker":"Simon Harvey","startTime":99.64,"endTime":101.3,"body":"It's everywhere that we look."},{"speaker":"Simon Harvey","startTime":101.51,"endTime":105.62,"body":"And most of us spend numerous"},{"speaker":"Simon Harvey","startTime":101.51,"endTime":105.62,"body":"hours each day looking directly at"},{"speaker":"Simon Harvey","startTime":105.62,"endTime":109.569,"body":"websites of businesses or consuming"},{"speaker":"Simon Harvey","startTime":105.62,"endTime":109.569,"body":"some sort of information online."},{"speaker":"Simon Harvey","startTime":109.96,"endTime":113.52,"body":"Over those last 20 or so years,"},{"speaker":"Simon Harvey","startTime":109.96,"endTime":113.52,"body":"the way that we use the internet"},{"speaker":"Simon Harvey","startTime":113.52,"endTime":115.05,"body":"has changed dramatically."},{"speaker":"Simon Harvey","startTime":115.669,"endTime":120.0,"body":"And the thing is, what we"},{"speaker":"Simon Harvey","startTime":115.669,"endTime":120.0,"body":"expect from it has done too."},{"speaker":"Simon Harvey","startTime":121.13,"endTime":125.215,"body":"You know, some years ago you"},{"speaker":"Simon Harvey","startTime":121.13,"endTime":125.215,"body":"went to a website And graphics"},{"speaker":"Simon Harvey","startTime":125.215,"endTime":126.285,"body":"was all people cared about."},{"speaker":"Simon Harvey","startTime":126.295,"endTime":127.665,"body":"It was something flashy."},{"speaker":"Simon Harvey","startTime":127.695,"endTime":130.995,"body":"They were looking for something"},{"speaker":"Simon Harvey","startTime":127.695,"endTime":130.995,"body":"interactive or something clever in there."},{"speaker":"Simon Harvey","startTime":131.665,"endTime":134.864,"body":"And, you know, when you go to"},{"speaker":"Simon Harvey","startTime":131.665,"endTime":134.864,"body":"a website, absolutely true."},{"speaker":"Simon Harvey","startTime":134.894,"endTime":138.584,"body":"Still today, the first thing that catches"},{"speaker":"Simon Harvey","startTime":134.894,"endTime":138.584,"body":"your attention is the design, you know,"},{"speaker":"Simon Harvey","startTime":138.584,"endTime":140.865,"body":"that's always the case and it remains so."},{"speaker":"Simon Harvey","startTime":141.474,"endTime":144.875,"body":"You know, as a small business, that"},{"speaker":"Simon Harvey","startTime":141.474,"endTime":144.875,"body":"means that basically no matter how"},{"speaker":"Simon Harvey","startTime":144.875,"endTime":149.38,"body":"small your company is, You can't afford"},{"speaker":"Simon Harvey","startTime":144.875,"endTime":149.38,"body":"to be without a website generally, but"},{"speaker":"Simon Harvey","startTime":149.38,"endTime":153.959,"body":"even worse, you really can't afford"},{"speaker":"Simon Harvey","startTime":149.38,"endTime":153.959,"body":"to have a terrible looking website."},{"speaker":"Simon Harvey","startTime":154.869,"endTime":157.95,"body":"I'm not saying that you need"},{"speaker":"Simon Harvey","startTime":154.869,"endTime":157.95,"body":"to spend thousands of dollars"},{"speaker":"Simon Harvey","startTime":157.97,"endTime":162.049,"body":"on hiring an expensive design"},{"speaker":"Simon Harvey","startTime":157.97,"endTime":162.049,"body":"agency or anything to create, you"},{"speaker":"Simon Harvey","startTime":162.049,"endTime":163.63,"body":"know, that bespoke look for you."},{"speaker":"Simon Harvey","startTime":164.039,"endTime":166.45,"body":"But, you know, it does"},{"speaker":"Simon Harvey","startTime":164.039,"endTime":166.45,"body":"need to look professional."},{"speaker":"Simon Harvey","startTime":166.74,"endTime":168.29,"body":"You know what I mean, definitely."},{"speaker":"Simon Harvey","startTime":168.31,"endTime":171.279,"body":"Just look around at some of the sites"},{"speaker":"Simon Harvey","startTime":168.31,"endTime":171.279,"body":"out there and they look like, you"},{"speaker":"Simon Harvey","startTime":171.279,"endTime":174.909,"body":"know, niece or nephew knocked together"},{"speaker":"Simon Harvey","startTime":171.279,"endTime":174.909,"body":"something over the course of a weekend."},{"speaker":"Simon Harvey","startTime":175.97,"endTime":177.78,"body":"That's the sort of"},{"speaker":"Simon Harvey","startTime":175.97,"endTime":177.78,"body":"thing I'm talking about."},{"speaker":"Simon Harvey","startTime":179.3,"endTime":181.26,"body":"But, here's the thing though."},{"speaker":"Simon Harvey","startTime":182.22,"endTime":187.24,"body":"Once that initial wow has subsided,"},{"speaker":"Simon Harvey","startTime":182.22,"endTime":187.24,"body":"and typically, you know, that's less"},{"speaker":"Simon Harvey","startTime":187.24,"endTime":193.109,"body":"than three seconds or so, then the"},{"speaker":"Simon Harvey","startTime":187.24,"endTime":193.109,"body":"real work of your website begins."},{"speaker":"Simon Harvey","startTime":193.62,"endTime":198.35,"body":"This is the point where it now needs"},{"speaker":"Simon Harvey","startTime":193.62,"endTime":198.35,"body":"to move from that sort of wow, stop"},{"speaker":"Simon Harvey","startTime":198.36,"endTime":202.99,"body":"them, get them looking type point"},{"speaker":"Simon Harvey","startTime":198.36,"endTime":202.99,"body":"into actually convincing people."},{"speaker":"Simon Harvey","startTime":203.31,"endTime":206.16,"body":"It needs to move into"},{"speaker":"Simon Harvey","startTime":203.31,"endTime":206.16,"body":"convince mode, as I say."},{"speaker":"Simon Harvey","startTime":207.934,"endTime":211.374,"body":"And this is where the text"},{"speaker":"Simon Harvey","startTime":207.934,"endTime":211.374,"body":"on your site takes over."},{"speaker":"Simon Harvey","startTime":212.125,"endTime":216.295,"body":"If you've got a couple of seconds to stop"},{"speaker":"Simon Harvey","startTime":212.125,"endTime":216.295,"body":"them and to hold them on the site, you"},{"speaker":"Simon Harvey","startTime":216.295,"endTime":220.855,"body":"know, you've now got, what, a further"},{"speaker":"Simon Harvey","startTime":216.295,"endTime":220.855,"body":"five seconds or so to explain to them what"},{"speaker":"Simon Harvey","startTime":220.865,"endTime":224.075,"body":"you do and convince them to read further."},{"speaker":"Simon Harvey","startTime":225.054,"endTime":230.525,"body":"In my work I've learnt certainly"},{"speaker":"Simon Harvey","startTime":225.054,"endTime":230.525,"body":"this, that most big companies"},{"speaker":"Simon Harvey","startTime":230.685,"endTime":232.454,"body":"do a really bad job at this."},{"speaker":"Simon Harvey","startTime":232.975,"endTime":237.154,"body":"If you go and look at any big"},{"speaker":"Simon Harvey","startTime":232.975,"endTime":237.154,"body":"website, you know, SAP, Microsoft,"},{"speaker":"Simon Harvey","startTime":237.515,"endTime":242.534,"body":"all of the big name enterprise"},{"speaker":"Simon Harvey","startTime":237.515,"endTime":242.534,"body":"brands, they don't have to worry"},{"speaker":"Simon Harvey","startTime":242.535,"endTime":244.255,"body":"about explaining to you what they do."},{"speaker":"Simon Harvey","startTime":244.255,"endTime":247.835,"body":"You know, they've got the luxury of being"},{"speaker":"Simon Harvey","startTime":244.255,"endTime":247.835,"body":"able to fall back on their brand in the"},{"speaker":"Simon Harvey","startTime":247.835,"endTime":251.145,"body":"knowledge that if people are interested,"},{"speaker":"Simon Harvey","startTime":247.835,"endTime":251.145,"body":"then they're going to keep reading."},{"speaker":"Simon Harvey","startTime":251.145,"endTime":254.315,"body":"They're going to go hunting through"},{"speaker":"Simon Harvey","startTime":251.145,"endTime":254.315,"body":"that site to find what they're after."},{"speaker":"Simon Harvey","startTime":255.885,"endTime":257.334,"body":"But as a small business."},{"speaker":"Simon Harvey","startTime":257.579,"endTime":259.63,"body":"Yeah, we really don't have that luxury."},{"speaker":"Simon Harvey","startTime":259.97,"endTime":263.18,"body":"We need to be crisp and clear"},{"speaker":"Simon Harvey","startTime":259.97,"endTime":263.18,"body":"in explaining what we do."},{"speaker":"Simon Harvey","startTime":263.55,"endTime":266.12,"body":"And we need to do that"},{"speaker":"Simon Harvey","startTime":263.55,"endTime":266.12,"body":"really, really quickly."},{"speaker":"Simon Harvey","startTime":267.019,"endTime":270.86,"body":"I'd say if you want to go and see an"},{"speaker":"Simon Harvey","startTime":267.019,"endTime":270.86,"body":"example of a great website, I say don't"},{"speaker":"Simon Harvey","startTime":270.86,"endTime":274.58,"body":"look at big companies, go look at some of"},{"speaker":"Simon Harvey","startTime":270.86,"endTime":274.58,"body":"the most successful startups in the world."},{"speaker":"Simon Harvey","startTime":275.06,"endTime":280.15,"body":"If you look at sites for companies"},{"speaker":"Simon Harvey","startTime":275.06,"endTime":280.15,"body":"like Figma, for example, ProtonVPN"},{"speaker":"Simon Harvey","startTime":280.15,"endTime":283.855,"body":"does a very good job of this,"},{"speaker":"Simon Harvey","startTime":280.15,"endTime":283.855,"body":"or something like OmniSend, They"},{"speaker":"Simon Harvey","startTime":283.855,"endTime":285.765,"body":"do a great job on their website."},{"speaker":"Simon Harvey","startTime":286.455,"endTime":291.135,"body":"What they do is, within a few words,"},{"speaker":"Simon Harvey","startTime":286.455,"endTime":291.135,"body":"they very clearly explain something"},{"speaker":"Simon Harvey","startTime":291.145,"endTime":296.484,"body":"that their audience wants, and then"},{"speaker":"Simon Harvey","startTime":291.145,"endTime":296.484,"body":"they go on to explain how they solve"},{"speaker":"Simon Harvey","startTime":296.485,"endTime":298.725,"body":"a specific problem for that group."},{"speaker":"Simon Harvey","startTime":299.484,"endTime":303.845,"body":"So It's not actually as difficult"},{"speaker":"Simon Harvey","startTime":299.484,"endTime":303.845,"body":"as you may think to do that."},{"speaker":"Simon Harvey","startTime":304.215,"endTime":307.675,"body":"With a brand script you've got"},{"speaker":"Simon Harvey","startTime":304.215,"endTime":307.675,"body":"all the pieces that you need set"},{"speaker":"Simon Harvey","startTime":307.745,"endTime":309.355,"body":"out in front of you ready to go."},{"speaker":"Simon Harvey","startTime":310.315,"endTime":312.835,"body":"I think it's time now then probably"},{"speaker":"Simon Harvey","startTime":310.315,"endTime":312.835,"body":"maybe we should go over and have a"},{"speaker":"Simon Harvey","startTime":312.835,"endTime":317.705,"body":"chat with Daniel and I'll explain"},{"speaker":"Simon Harvey","startTime":312.835,"endTime":317.705,"body":"to you how you can use those talking"},{"speaker":"Simon Harvey","startTime":317.705,"endTime":322.785,"body":"points from your story to create a"},{"speaker":"Simon Harvey","startTime":317.705,"endTime":322.785,"body":"clear and convincing website homepage."},{"speaker":"Simon Harvey","startTime":331.784,"endTime":333.425,"body":"Hey there Daniel, welcome back."},{"speaker":"Daniel Kleber","startTime":333.914,"endTime":334.825,"body":"Hello Simon."},{"speaker":"Simon Harvey","startTime":335.51,"endTime":339.55,"body":"So, uh, we've been"},{"speaker":"Simon Harvey","startTime":335.51,"endTime":339.55,"body":"talking this week about websites and"},{"speaker":"Simon Harvey","startTime":339.7,"endTime":344.299,"body":"particularly we wanted to look at how"},{"speaker":"Simon Harvey","startTime":339.7,"endTime":344.299,"body":"to use storytelling within websites."},{"speaker":"Simon Harvey","startTime":344.59,"endTime":348.329,"body":"So I think over this season, generally,"},{"speaker":"Simon Harvey","startTime":344.59,"endTime":348.329,"body":"we've been looking at how to use story"},{"speaker":"Simon Harvey","startTime":348.669,"endTime":352.549,"body":"to actually improve your marketing and"},{"speaker":"Simon Harvey","startTime":348.669,"endTime":352.549,"body":"improve your communications generally."},{"speaker":"Daniel Kleber","startTime":352.789,"endTime":354.2,"body":"Yes, we talked about this."},{"speaker":"Simon Harvey","startTime":354.42,"endTime":357.35,"body":"So I know you've been"},{"speaker":"Simon Harvey","startTime":354.42,"endTime":357.35,"body":"playing around a bit with websites lately."},{"speaker":"Simon Harvey","startTime":357.35,"endTime":358.39,"body":"How's things going?"},{"speaker":"Daniel Kleber","startTime":359.81,"endTime":364.13,"body":"I created the website"},{"speaker":"Daniel Kleber","startTime":359.81,"endTime":364.13,"body":"for a friend of mine because of course"},{"speaker":"Daniel Kleber","startTime":364.13,"endTime":367.8,"body":"I'm a professional marketing expert"},{"speaker":"Daniel Kleber","startTime":364.13,"endTime":367.8,"body":"and I can build websites, right?"},{"speaker":"Daniel Kleber","startTime":367.839,"endTime":368.189,"body":"Good."},{"speaker":"Daniel Kleber","startTime":368.9,"endTime":373.62,"body":"Um, the thing is, he told me he's"},{"speaker":"Daniel Kleber","startTime":368.9,"endTime":373.62,"body":"getting customers, uh, or he already"},{"speaker":"Daniel Kleber","startTime":373.62,"endTime":378.705,"body":"got some customers through the website,"},{"speaker":"Daniel Kleber","startTime":373.62,"endTime":378.705,"body":"but, I think he could get more, you"},{"speaker":"Daniel Kleber","startTime":378.705,"endTime":383.345,"body":"know, because I invested quite some"},{"speaker":"Daniel Kleber","startTime":378.705,"endTime":383.345,"body":"hours in building this website, and"},{"speaker":"Daniel Kleber","startTime":383.465,"endTime":385.165,"body":"I think we could get more out of it."},{"speaker":"Simon Harvey","startTime":385.444,"endTime":385.904,"body":"Okay."},{"speaker":"Simon Harvey","startTime":386.325,"endTime":388.995,"body":"So, where did you start when"},{"speaker":"Simon Harvey","startTime":386.325,"endTime":388.995,"body":"you were building the website?"},{"speaker":"Simon Harvey","startTime":388.995,"endTime":390.805,"body":"What sort of guidelines did he give you?"},{"speaker":"Simon Harvey","startTime":390.805,"endTime":392.074,"body":"Who created what bits?"},{"speaker":"Daniel Kleber","startTime":392.805,"endTime":397.405,"body":"Uh, well He only"},{"speaker":"Daniel Kleber","startTime":392.805,"endTime":397.405,"body":"provided me with content in form of"},{"speaker":"Daniel Kleber","startTime":397.455,"endTime":403.115,"body":"text and pictures and the rest he"},{"speaker":"Daniel Kleber","startTime":397.455,"endTime":403.115,"body":"left for me, you know, like, uh, he"},{"speaker":"Daniel Kleber","startTime":403.145,"endTime":405.255,"body":"said, yeah, build whatever you want."},{"speaker":"Daniel Kleber","startTime":405.645,"endTime":407.765,"body":"I'll just provide you"},{"speaker":"Daniel Kleber","startTime":405.645,"endTime":407.765,"body":"with the content for it."},{"speaker":"Simon Harvey","startTime":408.345,"endTime":410.654,"body":"Okay, so he took"},{"speaker":"Simon Harvey","startTime":408.345,"endTime":410.654,"body":"care of the content and left you"},{"speaker":"Simon Harvey","startTime":410.654,"endTime":413.785,"body":"with the design and with the actual"},{"speaker":"Simon Harvey","startTime":410.654,"endTime":413.785,"body":"sort of the technical stuff, the"},{"speaker":"Simon Harvey","startTime":413.785,"endTime":415.275,"body":"layouts of the pages and all that."},{"speaker":"Daniel Kleber","startTime":415.505,"endTime":416.435,"body":"Exactly, yes."},{"speaker":"Simon Harvey","startTime":417.705,"endTime":420.285,"body":"So, you know,"},{"speaker":"Simon Harvey","startTime":417.705,"endTime":420.285,"body":"I think here's the thing."},{"speaker":"Simon Harvey","startTime":420.495,"endTime":422.355,"body":"What would you say your job is generally?"},{"speaker":"Simon Harvey","startTime":422.385,"endTime":425.135,"body":"How would you describe your job"},{"speaker":"Simon Harvey","startTime":422.385,"endTime":425.135,"body":"from a technical perspective?"},{"speaker":"Daniel Kleber","startTime":425.295,"endTime":432.995,"body":"Well, I help businesses"},{"speaker":"Daniel Kleber","startTime":425.295,"endTime":432.995,"body":"to use software in order to Solved our"},{"speaker":"Daniel Kleber","startTime":432.995,"endTime":435.485,"body":"problem of not having enough customers."},{"speaker":"Simon Harvey","startTime":435.825,"endTime":439.585,"body":"So, you describe yourself"},{"speaker":"Simon Harvey","startTime":435.825,"endTime":439.585,"body":"more as a web developer maybe then, or?"},{"speaker":"Daniel Kleber","startTime":439.855,"endTime":443.375,"body":"Uh, more like a"},{"speaker":"Daniel Kleber","startTime":439.855,"endTime":443.375,"body":"marketing automation specialist."},{"speaker":"Simon Harvey","startTime":443.414,"endTime":444.635,"body":"Okay, yeah, fair enough."},{"speaker":"Simon Harvey","startTime":444.635,"endTime":446.094,"body":"So the technical side of things."},{"speaker":"Simon Harvey","startTime":446.415,"endTime":447.095,"body":"Yeah."},{"speaker":"Daniel Kleber","startTime":447.165,"endTime":447.435,"body":"Good,"},{"speaker":"Simon Harvey","startTime":447.554,"endTime":447.994,"body":"okay."},{"speaker":"Simon Harvey","startTime":448.344,"endTime":453.115,"body":"Um, and then somebody was working on"},{"speaker":"Simon Harvey","startTime":448.344,"endTime":453.115,"body":"the design somewhere behind the scenes?"},{"speaker":"Daniel Kleber","startTime":453.955,"endTime":458.89,"body":"Well, I created the design"},{"speaker":"Daniel Kleber","startTime":453.955,"endTime":458.89,"body":"myself, but, uh, it's nothing special."},{"speaker":"Daniel Kleber","startTime":459.03,"endTime":461.43,"body":"It's text and picture based basically."},{"speaker":"Simon Harvey","startTime":461.76,"endTime":463.98,"body":"And then your friend"},{"speaker":"Simon Harvey","startTime":461.76,"endTime":463.98,"body":"just put together the content you said."},{"speaker":"Simon Harvey","startTime":463.98,"endTime":466.289,"body":"And I think that's the thing."},{"speaker":"Simon Harvey","startTime":466.3,"endTime":470.12,"body":"That's the way that so many small"},{"speaker":"Simon Harvey","startTime":466.3,"endTime":470.12,"body":"businesses work is it's done as these"},{"speaker":"Simon Harvey","startTime":470.12,"endTime":473.609,"body":"sort of small projects where you've"},{"speaker":"Simon Harvey","startTime":470.12,"endTime":473.609,"body":"got maybe a friend that's a graphic"},{"speaker":"Simon Harvey","startTime":473.62,"endTime":477.52,"body":"designer and a friend that does a bit"},{"speaker":"Simon Harvey","startTime":473.62,"endTime":477.52,"body":"of web development and you know, the"},{"speaker":"Simon Harvey","startTime":477.52,"endTime":481.699,"body":"focus really is on the design of the"},{"speaker":"Simon Harvey","startTime":477.52,"endTime":481.699,"body":"site and the technical parts of the site."},{"speaker":"Simon Harvey","startTime":481.969,"endTime":483.63,"body":"And then somebody just."},{"speaker":"Simon Harvey","startTime":483.865,"endTime":486.515,"body":"Hacks together some content"},{"speaker":"Simon Harvey","startTime":483.865,"endTime":486.515,"body":"that briefly describes a few"},{"speaker":"Simon Harvey","startTime":486.525,"endTime":487.865,"body":"little features and functions."},{"speaker":"Simon Harvey","startTime":488.424,"endTime":492.064,"body":"And that's so much the problem with"},{"speaker":"Simon Harvey","startTime":488.424,"endTime":492.064,"body":"so many small business websites."},{"speaker":"Simon Harvey","startTime":492.075,"endTime":496.494,"body":"They focus on the design and the"},{"speaker":"Simon Harvey","startTime":492.075,"endTime":496.494,"body":"content and no wonder things don't"},{"speaker":"Simon Harvey","startTime":496.504,"endTime":500.824,"body":"sell because there's nobody in the"},{"speaker":"Simon Harvey","startTime":496.504,"endTime":500.824,"body":"room that understands how to create"},{"speaker":"Simon Harvey","startTime":500.824,"endTime":502.634,"body":"the content that makes things sell."},{"speaker":"Simon Harvey","startTime":503.88,"endTime":508.02,"body":"And that's, I think, where storytelling"},{"speaker":"Simon Harvey","startTime":503.88,"endTime":508.02,"body":"comes in, you know, people buy"},{"speaker":"Simon Harvey","startTime":508.07,"endTime":510.85,"body":"the products or the services that"},{"speaker":"Simon Harvey","startTime":508.07,"endTime":510.85,"body":"they understand the quickest,"},{"speaker":"Simon Harvey","startTime":510.85,"endTime":512.439,"body":"basically, that's the thing in there."},{"speaker":"Simon Harvey","startTime":513.43,"endTime":517.01,"body":"So, you know, you said your"},{"speaker":"Simon Harvey","startTime":513.43,"endTime":517.01,"body":"friend's selling tables."},{"speaker":"Daniel Kleber","startTime":517.49,"endTime":521.849,"body":"Yes, he's selling"},{"speaker":"Daniel Kleber","startTime":517.49,"endTime":521.849,"body":"tables made from epoxy hearts."},{"speaker":"Simon Harvey","startTime":522.769,"endTime":524.27,"body":"So, epoxy resin."},{"speaker":"Daniel Kleber","startTime":524.61,"endTime":526.73,"body":"Resin, yes, that's"},{"speaker":"Daniel Kleber","startTime":524.61,"endTime":526.73,"body":"the word I was looking for."},{"speaker":"Simon Harvey","startTime":527.16,"endTime":529.16,"body":"Yeah, and that's the"},{"speaker":"Simon Harvey","startTime":527.16,"endTime":529.16,"body":"thing, you see, he's telling you"},{"speaker":"Simon Harvey","startTime":529.16,"endTime":532.39,"body":"what he's done, but he's not really"},{"speaker":"Simon Harvey","startTime":529.16,"endTime":532.39,"body":"giving you any aspirational stuff."},{"speaker":"Simon Harvey","startTime":532.39,"endTime":535.79,"body":"He's not telling you how he transforms"},{"speaker":"Simon Harvey","startTime":532.39,"endTime":535.79,"body":"your life or telling you how having"},{"speaker":"Simon Harvey","startTime":535.79,"endTime":540.54,"body":"an epoxy resin table solves a specific"},{"speaker":"Simon Harvey","startTime":535.79,"endTime":540.54,"body":"problem for you that maybe having a normal"},{"speaker":"Simon Harvey","startTime":540.54,"endTime":543.1,"body":"wooden product doesn't solve in there."},{"speaker":"Simon Harvey","startTime":544.2,"endTime":547.12,"body":"And so that's the thing, you know,"},{"speaker":"Simon Harvey","startTime":544.2,"endTime":547.12,"body":"we're always talking about storytelling."},{"speaker":"Simon Harvey","startTime":547.13,"endTime":548.09,"body":"That's my favorite thing."},{"speaker":"Simon Harvey","startTime":548.1,"endTime":552.375,"body":"We're talking about how you communicate"},{"speaker":"Simon Harvey","startTime":548.1,"endTime":552.375,"body":"clearly and You know, I've said many"},{"speaker":"Simon Harvey","startTime":552.375,"endTime":556.565,"body":"times before the story process starts"},{"speaker":"Simon Harvey","startTime":552.375,"endTime":556.565,"body":"off with something that somebody wants."},{"speaker":"Simon Harvey","startTime":556.845,"endTime":560.385,"body":"They might want a table or they might want"},{"speaker":"Simon Harvey","startTime":556.845,"endTime":560.385,"body":"something to stand the coffee on in the"},{"speaker":"Simon Harvey","startTime":560.385,"endTime":562.954,"body":"living room and then there's a problem."},{"speaker":"Simon Harvey","startTime":563.205,"endTime":566.045,"body":"That's the thing that's stopping"},{"speaker":"Simon Harvey","startTime":563.205,"endTime":566.045,"body":"them getting them what they want."},{"speaker":"Simon Harvey","startTime":566.414,"endTime":569.269,"body":"So maybe actually they"},{"speaker":"Simon Harvey","startTime":566.414,"endTime":569.269,"body":"want something to happen."},{"speaker":"Simon Harvey","startTime":569.36,"endTime":574.33,"body":"stand hot pans on or something or"},{"speaker":"Simon Harvey","startTime":569.36,"endTime":574.33,"body":"something that can withstand stains"},{"speaker":"Simon Harvey","startTime":574.33,"endTime":577.26,"body":"because there's likely to be stuff"},{"speaker":"Simon Harvey","startTime":574.33,"endTime":577.26,"body":"spilt on there and the problem is that"},{"speaker":"Simon Harvey","startTime":577.26,"endTime":579.56,"body":"most tables will stain very easily."},{"speaker":"Simon Harvey","startTime":580.029,"endTime":584.98,"body":"So in the case of your friend there,"},{"speaker":"Simon Harvey","startTime":580.029,"endTime":584.98,"body":"problem is coffee tables stain."},{"speaker":"Simon Harvey","startTime":585.245,"endTime":589.175,"body":"And the benefit of his stuff,"},{"speaker":"Simon Harvey","startTime":585.245,"endTime":589.175,"body":"or what he offers, is resin"},{"speaker":"Simon Harvey","startTime":589.175,"endTime":592.254,"body":"based tables that clean easily."},{"speaker":"Daniel Kleber","startTime":592.895,"endTime":596.164,"body":"It's not just about that,"},{"speaker":"Daniel Kleber","startTime":592.895,"endTime":596.164,"body":"I mean, that's the functionality of the"},{"speaker":"Daniel Kleber","startTime":596.165,"endTime":600.954,"body":"table, but I think this resin gives the"},{"speaker":"Daniel Kleber","startTime":596.165,"endTime":600.954,"body":"whole table a completely different look."},{"speaker":"Daniel Kleber","startTime":601.185,"endTime":602.875,"body":"You know, it's not just made out of wood."},{"speaker":"Daniel Kleber","startTime":602.905,"endTime":607.125,"body":"I mean, wood alone is very nice to"},{"speaker":"Daniel Kleber","startTime":602.905,"endTime":607.125,"body":"see or to have in your living room,"},{"speaker":"Daniel Kleber","startTime":607.125,"endTime":613.425,"body":"but this resin adds some kind of glass"},{"speaker":"Daniel Kleber","startTime":607.125,"endTime":613.425,"body":"like look to the table, you know?"},{"speaker":"Daniel Kleber","startTime":613.505,"endTime":613.925,"body":"Mm hmm."},{"speaker":"Daniel Kleber","startTime":614.195,"endTime":618.425,"body":"It's not just about the functionality,"},{"speaker":"Daniel Kleber","startTime":614.195,"endTime":618.425,"body":"but also about how the product looks."},{"speaker":"Simon Harvey","startTime":618.815,"endTime":621.265,"body":"So that's a different"},{"speaker":"Simon Harvey","startTime":618.815,"endTime":621.265,"body":"way of explaining what you want."},{"speaker":"Simon Harvey","startTime":621.275,"endTime":624.175,"body":"So the want there is not just"},{"speaker":"Simon Harvey","startTime":621.275,"endTime":624.175,"body":"you want a coffee table, but you"},{"speaker":"Simon Harvey","startTime":624.175,"endTime":626.045,"body":"want a nice looking coffee table."},{"speaker":"Daniel Kleber","startTime":626.145,"endTime":626.675,"body":"Exactly."},{"speaker":"Daniel Kleber","startTime":626.695,"endTime":627.025,"body":"Yes."},{"speaker":"Simon Harvey","startTime":627.105,"endTime":630.355,"body":"Something along those lines,"},{"speaker":"Simon Harvey","startTime":627.105,"endTime":630.355,"body":"or you could look at it the other way."},{"speaker":"Simon Harvey","startTime":630.355,"endTime":633.165,"body":"And you could look at the sort of"},{"speaker":"Simon Harvey","startTime":630.355,"endTime":633.165,"body":"the transformational side of things"},{"speaker":"Simon Harvey","startTime":633.165,"endTime":636.514,"body":"and say, I want something that's"},{"speaker":"Simon Harvey","startTime":633.165,"endTime":636.514,"body":"bright and colorful in my living"},{"speaker":"Simon Harvey","startTime":636.515,"endTime":638.284,"body":"room to cheer up my living room."},{"speaker":"Simon Harvey","startTime":638.285,"endTime":639.375,"body":"It's dull at the moment."},{"speaker":"Simon Harvey","startTime":639.405,"endTime":640.965,"body":"And I want something to cheer it up."},{"speaker":"Simon Harvey","startTime":641.405,"endTime":644.525,"body":"So, you know, thinking more"},{"speaker":"Simon Harvey","startTime":641.405,"endTime":644.525,"body":"visually on that side, potentially."},{"speaker":"Daniel Kleber","startTime":645.025,"endTime":645.515,"body":"Yes."},{"speaker":"Simon Harvey","startTime":645.945,"endTime":648.905,"body":"So anyway, back to websites,"},{"speaker":"Simon Harvey","startTime":645.945,"endTime":648.905,"body":"that's what we were talking about here."},{"speaker":"Simon Harvey","startTime":649.655,"endTime":654.495,"body":"So, we've got this story structure and"},{"speaker":"Simon Harvey","startTime":649.655,"endTime":654.495,"body":"the thing is with a website, you need"},{"speaker":"Simon Harvey","startTime":654.505,"endTime":657.805,"body":"to be very clear about how you put"},{"speaker":"Simon Harvey","startTime":654.505,"endTime":657.805,"body":"that story structure into your page."},{"speaker":"Simon Harvey","startTime":658.844,"endTime":662.564,"body":"So, you know, to your friend, when"},{"speaker":"Simon Harvey","startTime":658.844,"endTime":662.564,"body":"people search, they're going to"},{"speaker":"Simon Harvey","startTime":662.564,"endTime":663.694,"body":"search for something that they want."},{"speaker":"Simon Harvey","startTime":663.694,"endTime":667.964,"body":"You know, I want a bright colored coffee"},{"speaker":"Simon Harvey","startTime":663.694,"endTime":667.964,"body":"table or I want a coffee table that can"},{"speaker":"Simon Harvey","startTime":667.964,"endTime":669.935,"body":"withstand stains, something like that."},{"speaker":"Simon Harvey","startTime":670.504,"endTime":674.614,"body":"And when I click on a link, the"},{"speaker":"Simon Harvey","startTime":670.504,"endTime":674.614,"body":"first thing that I want to see."},{"speaker":"Simon Harvey","startTime":674.895,"endTime":679.194,"body":"is something that tells me that you"},{"speaker":"Simon Harvey","startTime":674.895,"endTime":679.194,"body":"understand what I want in there."},{"speaker":"Simon Harvey","startTime":679.735,"endTime":683.135,"body":"So at the very top of the webpage,"},{"speaker":"Simon Harvey","startTime":679.735,"endTime":683.135,"body":"this would be something very clear"},{"speaker":"Simon Harvey","startTime":683.135,"endTime":685.755,"body":"that talks about what a customer wants."},{"speaker":"Simon Harvey","startTime":685.835,"endTime":687.935,"body":"So you want a bright colored coffee table."},{"speaker":"Simon Harvey","startTime":688.005,"endTime":691.814,"body":"So we sell bright colored coffee tables"},{"speaker":"Simon Harvey","startTime":688.005,"endTime":691.814,"body":"for all sizes, something along those"},{"speaker":"Simon Harvey","startTime":691.814,"endTime":695.145,"body":"lines, you know, that can go into"},{"speaker":"Simon Harvey","startTime":691.814,"endTime":695.145,"body":"your heading at the top of the page."},{"speaker":"Daniel Kleber","startTime":695.555,"endTime":699.074,"body":"And would you recommend to"},{"speaker":"Daniel Kleber","startTime":695.555,"endTime":699.074,"body":"also put a picture of the product then?"},{"speaker":"Simon Harvey","startTime":699.625,"endTime":700.204,"body":"Definitely."},{"speaker":"Simon Harvey","startTime":700.204,"endTime":700.545,"body":"Yep."},{"speaker":"Simon Harvey","startTime":700.615,"endTime":700.824,"body":"Yeah."},{"speaker":"Simon Harvey","startTime":700.824,"endTime":703.495,"body":"You want to use visuals very"},{"speaker":"Simon Harvey","startTime":700.824,"endTime":703.495,"body":"clearly in the top banner in there."},{"speaker":"Simon Harvey","startTime":703.495,"endTime":708.544,"body":"So relevant visuals, pictures of the"},{"speaker":"Simon Harvey","startTime":703.495,"endTime":708.544,"body":"coffee tables in this case, or pictures"},{"speaker":"Simon Harvey","startTime":708.544,"endTime":711.855,"body":"of the scenery that the patterns were"},{"speaker":"Simon Harvey","startTime":708.544,"endTime":711.855,"body":"inspired by, you know, I've seen quite a"},{"speaker":"Simon Harvey","startTime":711.855,"endTime":715.465,"body":"lot of these resin tables, particularly"},{"speaker":"Simon Harvey","startTime":711.855,"endTime":715.465,"body":"that have got waves and seafront type"},{"speaker":"Simon Harvey","startTime":715.475,"endTime":717.015,"body":"things in there that look really cool."},{"speaker":"Daniel Kleber","startTime":717.254,"endTime":717.944,"body":"Yeah, exactly."},{"speaker":"Daniel Kleber","startTime":718.014,"endTime":719.904,"body":"That's the type of stuff that he does."},{"speaker":"Simon Harvey","startTime":720.004,"endTime":722.464,"body":"So yeah, so you"},{"speaker":"Simon Harvey","startTime":720.004,"endTime":722.464,"body":"could put a picture of a seafront"},{"speaker":"Simon Harvey","startTime":722.464,"endTime":725.285,"body":"or something that inspires those"},{"speaker":"Simon Harvey","startTime":722.464,"endTime":725.285,"body":"sort of designs, definitely."},{"speaker":"Simon Harvey","startTime":725.634,"endTime":726.614,"body":"But make sure it's relevant."},{"speaker":"Simon Harvey","startTime":726.644,"endTime":731.994,"body":"Again, so many people just stick random"},{"speaker":"Simon Harvey","startTime":726.644,"endTime":731.994,"body":"pictures of people or words or something"},{"speaker":"Simon Harvey","startTime":731.994,"endTime":733.824,"body":"like that from some stock photo site."},{"speaker":"Simon Harvey","startTime":733.824,"endTime":736.045,"body":"So make sure your picture's"},{"speaker":"Simon Harvey","startTime":733.824,"endTime":736.045,"body":"relevant at the top."},{"speaker":"Simon Harvey","startTime":736.054,"endTime":737.349,"body":"That's definitely very key."},{"speaker":"Daniel Kleber","startTime":737.99,"endTime":738.13,"body":"All"},{"speaker":"Simon Harvey","startTime":738.13,"endTime":738.5,"body":"right."},{"speaker":"Simon Harvey","startTime":738.8,"endTime":741.56,"body":"So the top section of your site is"},{"speaker":"Simon Harvey","startTime":738.8,"endTime":741.56,"body":"going to talk about what somebody wants."},{"speaker":"Simon Harvey","startTime":742.04,"endTime":745.16,"body":"The story doesn't begin until"},{"speaker":"Simon Harvey","startTime":742.04,"endTime":745.16,"body":"they've got a problem to solve."},{"speaker":"Simon Harvey","startTime":745.2,"endTime":746.6,"body":"We said that every time."},{"speaker":"Simon Harvey","startTime":746.89,"endTime":749.68,"body":"So the next part of your site is"},{"speaker":"Simon Harvey","startTime":746.89,"endTime":749.68,"body":"you need to talk about the problem."},{"speaker":"Simon Harvey","startTime":750.48,"endTime":753.72,"body":"You know, the problem is that you want"},{"speaker":"Simon Harvey","startTime":750.48,"endTime":753.72,"body":"something colorful and you can't find it."},{"speaker":"Simon Harvey","startTime":753.77,"endTime":757.66,"body":"Or the problem is that your coffee"},{"speaker":"Simon Harvey","startTime":753.77,"endTime":757.66,"body":"table is getting stained too easily."},{"speaker":"Simon Harvey","startTime":757.94,"endTime":759.04,"body":"Something like that."},{"speaker":"Simon Harvey","startTime":759.16,"endTime":762.82,"body":"So talk about the problem"},{"speaker":"Simon Harvey","startTime":759.16,"endTime":762.82,"body":"and then you can go in"},{"speaker":"Daniel Kleber","startTime":764.23,"endTime":768.11,"body":"So something like"},{"speaker":"Daniel Kleber","startTime":764.23,"endTime":768.11,"body":"had enough of boring wood tables."},{"speaker":"Simon Harvey","startTime":768.65,"endTime":770.34,"body":"Yeah, exactly, yeah."},{"speaker":"Simon Harvey","startTime":770.36,"endTime":772.48,"body":"You're bored of wood tables, absolutely."},{"speaker":"Simon Harvey","startTime":773.16,"endTime":775.1,"body":"Really good, you did a"},{"speaker":"Simon Harvey","startTime":773.16,"endTime":775.1,"body":"better job than me this time."},{"speaker":"Daniel Kleber","startTime":775.85,"endTime":776.31,"body":"Thanks."},{"speaker":"Simon Harvey","startTime":776.939,"endTime":780.24,"body":"So, once you've done"},{"speaker":"Simon Harvey","startTime":776.939,"endTime":780.24,"body":"that, then you can get into the next"},{"speaker":"Simon Harvey","startTime":780.24,"endTime":784.75,"body":"part of the site, and that's then"},{"speaker":"Simon Harvey","startTime":780.24,"endTime":784.75,"body":"describing who you are as the guide."},{"speaker":"Simon Harvey","startTime":785.14,"endTime":789.775,"body":"So you can say, you know, I am Joe and"},{"speaker":"Simon Harvey","startTime":785.14,"endTime":789.775,"body":"I've been building and designing these"},{"speaker":"Simon Harvey","startTime":789.775,"endTime":793.645,"body":"tables for the last 20 years and you"},{"speaker":"Simon Harvey","startTime":789.775,"endTime":793.645,"body":"can talk about your process and you can"},{"speaker":"Simon Harvey","startTime":793.645,"endTime":798.904,"body":"maybe put a little video of how you go"},{"speaker":"Simon Harvey","startTime":793.645,"endTime":798.904,"body":"about creating these tables, you know,"},{"speaker":"Simon Harvey","startTime":798.925,"endTime":800.885,"body":"that's your guide section in there."},{"speaker":"Simon Harvey","startTime":801.564,"endTime":804.785,"body":"So to recap, you've got the top"},{"speaker":"Simon Harvey","startTime":801.564,"endTime":804.785,"body":"of the site, you've got your"},{"speaker":"Simon Harvey","startTime":804.805,"endTime":807.895,"body":"headline and the headline is"},{"speaker":"Simon Harvey","startTime":804.805,"endTime":807.895,"body":"something that your customer wants."},{"speaker":"Simon Harvey","startTime":808.104,"endTime":811.364,"body":"The second section in the site is going"},{"speaker":"Simon Harvey","startTime":808.104,"endTime":811.364,"body":"to talk about the problem and then"},{"speaker":"Simon Harvey","startTime":811.364,"endTime":815.685,"body":"the third section of the homepage is"},{"speaker":"Simon Harvey","startTime":811.364,"endTime":815.685,"body":"going to talk about you as the guide."},{"speaker":"Daniel Kleber","startTime":816.415,"endTime":817.554,"body":"Okay, so."},{"speaker":"Daniel Kleber","startTime":817.765,"endTime":823.885,"body":"The next step will be the guide,"},{"speaker":"Daniel Kleber","startTime":817.765,"endTime":823.885,"body":"and there we describe how we do it,"},{"speaker":"Daniel Kleber","startTime":823.915,"endTime":828.325,"body":"how we create the product, and what"},{"speaker":"Daniel Kleber","startTime":823.915,"endTime":828.325,"body":"the product specifically can do."},{"speaker":"Simon Harvey","startTime":828.625,"endTime":829.035,"body":"Mm hmm."},{"speaker":"Simon Harvey","startTime":829.505,"endTime":829.825,"body":"Yeah."},{"speaker":"Simon Harvey","startTime":830.205,"endTime":834.875,"body":"So having done that, you've now got a"},{"speaker":"Simon Harvey","startTime":830.205,"endTime":834.875,"body":"customer, hopefully, that's interested."},{"speaker":"Simon Harvey","startTime":835.005,"endTime":837.285,"body":"You know, they like the look"},{"speaker":"Simon Harvey","startTime":835.005,"endTime":837.285,"body":"of your tables in this case."},{"speaker":"Simon Harvey","startTime":837.5,"endTime":840.13,"body":"They like the look of you, you know,"},{"speaker":"Simon Harvey","startTime":837.5,"endTime":840.13,"body":"they've seen how you do this in"},{"speaker":"Simon Harvey","startTime":840.13,"endTime":842.64,"body":"your workshop and they're thinking,"},{"speaker":"Simon Harvey","startTime":840.13,"endTime":842.64,"body":"yeah, cool, this looks really good."},{"speaker":"Simon Harvey","startTime":842.64,"endTime":844.32,"body":"Now I want to buy one of these tables."},{"speaker":"Simon Harvey","startTime":844.91,"endTime":848.92,"body":"But the trouble is, most people won't"},{"speaker":"Simon Harvey","startTime":844.91,"endTime":848.92,"body":"just click on that and buy, you know,"},{"speaker":"Simon Harvey","startTime":848.94,"endTime":852.579,"body":"they need some help to actually go"},{"speaker":"Simon Harvey","startTime":848.94,"endTime":852.579,"body":"through and buy, they need someone"},{"speaker":"Simon Harvey","startTime":852.579,"endTime":854.13,"body":"to explain what's going to happen."},{"speaker":"Simon Harvey","startTime":854.52,"endTime":857.85,"body":"This point, there's a lot of things"},{"speaker":"Simon Harvey","startTime":854.52,"endTime":857.85,"body":"that are going through their mind,"},{"speaker":"Simon Harvey","startTime":857.85,"endTime":862.069,"body":"you know, if I click on this contact"},{"speaker":"Simon Harvey","startTime":857.85,"endTime":862.069,"body":"me button, they just going to get in"},{"speaker":"Simon Harvey","startTime":862.069,"endTime":865.63,"body":"touch with me, am I going to get my"},{"speaker":"Simon Harvey","startTime":862.069,"endTime":865.63,"body":"email address sold somewhere else?"},{"speaker":"Simon Harvey","startTime":866.124,"endTime":868.405,"body":"Am I just going to get a"},{"speaker":"Simon Harvey","startTime":866.124,"endTime":868.405,"body":"brochure sent through the post?"},{"speaker":"Simon Harvey","startTime":868.405,"endTime":871.204,"body":"You know what's actually going to happen"},{"speaker":"Simon Harvey","startTime":868.405,"endTime":871.204,"body":"when I click on that get in touch with"},{"speaker":"Simon Harvey","startTime":871.204,"endTime":876.955,"body":"me button So what we recommend now is"},{"speaker":"Simon Harvey","startTime":871.204,"endTime":876.955,"body":"using what we call a three step plan"},{"speaker":"Simon Harvey","startTime":877.314,"endTime":882.385,"body":"within your website and those three"},{"speaker":"Simon Harvey","startTime":877.314,"endTime":882.385,"body":"steps They're going to clearly explain"},{"speaker":"Simon Harvey","startTime":882.735,"endTime":886.705,"body":"this sort of process that your customer"},{"speaker":"Simon Harvey","startTime":882.735,"endTime":886.705,"body":"or your prospect is going to follow."},{"speaker":"Simon Harvey","startTime":887.365,"endTime":892.365,"body":"So you're going to say, get in touch"},{"speaker":"Simon Harvey","startTime":887.365,"endTime":892.365,"body":"with me and let's talk about your table."},{"speaker":"Simon Harvey","startTime":892.464,"endTime":893.805,"body":"And then that'd be step one."},{"speaker":"Simon Harvey","startTime":894.285,"endTime":896.905,"body":"And then you can have a big call to"},{"speaker":"Simon Harvey","startTime":894.285,"endTime":896.905,"body":"action button underneath there that"},{"speaker":"Simon Harvey","startTime":896.905,"endTime":899.924,"body":"says, you know, contact me, get in"},{"speaker":"Simon Harvey","startTime":896.905,"endTime":899.924,"body":"touch with me, something like that."},{"speaker":"Simon Harvey","startTime":900.584,"endTime":901.675,"body":"Step two in there."},{"speaker":"Simon Harvey","startTime":902.075,"endTime":905.805,"body":"The idea of step two is it's going to"},{"speaker":"Simon Harvey","startTime":902.075,"endTime":905.805,"body":"explain some sort of short term quick"},{"speaker":"Simon Harvey","startTime":905.805,"endTime":908.905,"body":"win that this customer or prospect"},{"speaker":"Simon Harvey","startTime":905.805,"endTime":908.905,"body":"is going to get from that first"},{"speaker":"Simon Harvey","startTime":908.905,"endTime":911.005,"body":"communication or that first interaction."},{"speaker":"Simon Harvey","startTime":911.494,"endTime":916.614,"body":"So having got in touch with you in"},{"speaker":"Simon Harvey","startTime":911.494,"endTime":916.614,"body":"step two, you can say, I'll invite"},{"speaker":"Simon Harvey","startTime":916.614,"endTime":921.464,"body":"you to my showroom and you can look at"},{"speaker":"Simon Harvey","startTime":916.614,"endTime":921.464,"body":"some previous tables that I've built."},{"speaker":"Simon Harvey","startTime":921.81,"endTime":927.24,"body":"I will look at customer examples of tables"},{"speaker":"Simon Harvey","startTime":921.81,"endTime":927.24,"body":"that I've built before, and then you can"},{"speaker":"Simon Harvey","startTime":927.24,"endTime":930.69,"body":"choose your own table and, you know, I'll"},{"speaker":"Simon Harvey","startTime":927.24,"endTime":930.69,"body":"build it for you, I'll create it for you."},{"speaker":"Simon Harvey","startTime":930.93,"endTime":934.97,"body":"And then step three is you can"},{"speaker":"Simon Harvey","startTime":930.93,"endTime":934.97,"body":"talk about the transformation."},{"speaker":"Simon Harvey","startTime":935.31,"endTime":938.73,"body":"So you can then talk in there about"},{"speaker":"Simon Harvey","startTime":935.31,"endTime":938.73,"body":"the fact that you then have your own"},{"speaker":"Simon Harvey","startTime":938.75,"endTime":942.13,"body":"bespoke colorful coffee table that"},{"speaker":"Simon Harvey","startTime":938.75,"endTime":942.13,"body":"will brighten up your living room."},{"speaker":"Daniel Kleber","startTime":942.699,"endTime":943.51,"body":"That's step three."},{"speaker":"Simon Harvey","startTime":943.725,"endTime":944.465,"body":"That's step three."},{"speaker":"Simon Harvey","startTime":944.465,"endTime":945.135,"body":"Yeah, exactly."},{"speaker":"Simon Harvey","startTime":945.135,"endTime":947.445,"body":"So step one, immediate action."},{"speaker":"Simon Harvey","startTime":947.655,"endTime":950.435,"body":"Step two, result from immediate action."},{"speaker":"Simon Harvey","startTime":950.465,"endTime":952.805,"body":"And step three is sort"},{"speaker":"Simon Harvey","startTime":950.465,"endTime":952.805,"body":"of the transformation."},{"speaker":"Daniel Kleber","startTime":954.155,"endTime":954.635,"body":"Okay."},{"speaker":"Daniel Kleber","startTime":954.895,"endTime":960.284,"body":"And we need to list this after,"},{"speaker":"Daniel Kleber","startTime":954.895,"endTime":960.284,"body":"after the points of the framework."},{"speaker":"Simon Harvey","startTime":960.605,"endTime":960.865,"body":"Yeah."},{"speaker":"Simon Harvey","startTime":960.875,"endTime":962.294,"body":"After the guide section."},{"speaker":"Simon Harvey","startTime":962.295,"endTime":962.435,"body":"Yeah."},{"speaker":"Simon Harvey","startTime":962.435,"endTime":963.795,"body":"Where you've talked about yourself."},{"speaker":"Daniel Kleber","startTime":963.975,"endTime":964.475,"body":"Okay."},{"speaker":"Daniel Kleber","startTime":965.154,"endTime":965.694,"body":"All right."},{"speaker":"Daniel Kleber","startTime":966.625,"endTime":967.325,"body":"That's noted."},{"speaker":"Daniel Kleber","startTime":967.675,"endTime":967.965,"body":"Good."},{"speaker":"Daniel Kleber","startTime":969.125,"endTime":970.204,"body":"And what comes after that?"},{"speaker":"Simon Harvey","startTime":970.435,"endTime":973.915,"body":"So after that then, the"},{"speaker":"Simon Harvey","startTime":970.435,"endTime":973.915,"body":"other thing that I would recommend"},{"speaker":"Simon Harvey","startTime":973.915,"endTime":978.795,"body":"putting into your website is what we call"},{"speaker":"Simon Harvey","startTime":973.915,"endTime":978.795,"body":"a sort of a secondary call to action."},{"speaker":"Simon Harvey","startTime":979.225,"endTime":982.635,"body":"Secondary call to action is something"},{"speaker":"Simon Harvey","startTime":979.225,"endTime":982.635,"body":"for people that aren't yet ready to buy."},{"speaker":"Simon Harvey","startTime":982.674,"endTime":986.765,"body":"So if they're not ready to purchase your"},{"speaker":"Simon Harvey","startTime":982.674,"endTime":986.765,"body":"table, maybe what you've got is, you've"},{"speaker":"Simon Harvey","startTime":986.765,"endTime":988.225,"body":"got an online catalog or something."},{"speaker":"Simon Harvey","startTime":988.225,"endTime":990.765,"body":"Maybe you've got a PDF catalog"},{"speaker":"Simon Harvey","startTime":988.225,"endTime":990.765,"body":"that they can download."},{"speaker":"Simon Harvey","startTime":991.335,"endTime":994.765,"body":"And so what you can do there is you"},{"speaker":"Simon Harvey","startTime":991.335,"endTime":994.765,"body":"could have something that says, you"},{"speaker":"Simon Harvey","startTime":994.765,"endTime":998.845,"body":"know, download our PDF catalogue and"},{"speaker":"Simon Harvey","startTime":994.765,"endTime":998.845,"body":"you ask them for an email address"},{"speaker":"Simon Harvey","startTime":998.845,"endTime":1000.645,"body":"in order to download that catalogue."},{"speaker":"Simon Harvey","startTime":1001.775,"endTime":1005.984,"body":"They can then download that catalogue"},{"speaker":"Simon Harvey","startTime":1001.775,"endTime":1005.984,"body":"and you've got an email address that"},{"speaker":"Simon Harvey","startTime":1005.995,"endTime":1009.174,"body":"you can then market to them so you"},{"speaker":"Simon Harvey","startTime":1005.995,"endTime":1009.174,"body":"can use that to send them a newsletter"},{"speaker":"Simon Harvey","startTime":1009.175,"endTime":1012.035,"body":"or something else after that to"},{"speaker":"Simon Harvey","startTime":1009.175,"endTime":1012.035,"body":"just keep in touch with them and"},{"speaker":"Simon Harvey","startTime":1012.035,"endTime":1013.755,"body":"hopefully sell them the table later on."},{"speaker":"Daniel Kleber","startTime":1014.109,"endTime":1015.01,"body":"Yes, okay."},{"speaker":"Daniel Kleber","startTime":1015.51,"endTime":1019.29,"body":"So, this PDF will contain what exactly?"},{"speaker":"Simon Harvey","startTime":1019.59,"endTime":1021.23,"body":"Uh, it can"},{"speaker":"Simon Harvey","startTime":1019.59,"endTime":1021.23,"body":"contain whatever you like."},{"speaker":"Simon Harvey","startTime":1021.23,"endTime":1023.409,"body":"I mean, in this case, it could"},{"speaker":"Simon Harvey","startTime":1021.23,"endTime":1023.409,"body":"just be a simple PDF with a"},{"speaker":"Simon Harvey","startTime":1023.409,"endTime":1024.98,"body":"catalogue of your friend's tables."},{"speaker":"Simon Harvey","startTime":1025.03,"endTime":1027.829,"body":"You know, pictures of all the tables"},{"speaker":"Simon Harvey","startTime":1025.03,"endTime":1027.829,"body":"and different things that he can build."},{"speaker":"Daniel Kleber","startTime":1028.619,"endTime":1032.099,"body":"So, that's like"},{"speaker":"Daniel Kleber","startTime":1028.619,"endTime":1032.099,"body":"the idea of having, like, a"},{"speaker":"Daniel Kleber","startTime":1032.129,"endTime":1034.54,"body":"digital showroom to download."},{"speaker":"Simon Harvey","startTime":1034.76,"endTime":1038.05,"body":"Yeah, you could have a"},{"speaker":"Simon Harvey","startTime":1034.76,"endTime":1038.05,"body":"digital showroom or you could do something"},{"speaker":"Simon Harvey","startTime":1038.05,"endTime":1040.37,"body":"like a template that somebody can fill in."},{"speaker":"Simon Harvey","startTime":1040.37,"endTime":1043.91,"body":"If it's more of a business sort of"},{"speaker":"Simon Harvey","startTime":1040.37,"endTime":1043.91,"body":"conversation in there, you might"},{"speaker":"Simon Harvey","startTime":1043.96,"endTime":1046.709,"body":"offer them a worksheet or something"},{"speaker":"Simon Harvey","startTime":1043.96,"endTime":1046.709,"body":"like that, that they can fill in."},{"speaker":"Simon Harvey","startTime":1047.08,"endTime":1051.46,"body":"It's a secondary thing that gives"},{"speaker":"Simon Harvey","startTime":1047.08,"endTime":1051.46,"body":"somebody some value, gives somebody"},{"speaker":"Simon Harvey","startTime":1051.46,"endTime":1054.319,"body":"some benefits that they're going"},{"speaker":"Simon Harvey","startTime":1051.46,"endTime":1054.319,"body":"to exchange an email address for."},{"speaker":"Simon Harvey","startTime":1054.459,"endTime":1058.449,"body":"And that's how you're then going to build"},{"speaker":"Simon Harvey","startTime":1054.459,"endTime":1058.449,"body":"your email address list for future sales."},{"speaker":"Daniel Kleber","startTime":1059.289,"endTime":1059.829,"body":"Okay."},{"speaker":"Daniel Kleber","startTime":1060.359,"endTime":1064.03,"body":"And, um, after the guide"},{"speaker":"Daniel Kleber","startTime":1060.359,"endTime":1064.03,"body":"section, we have the three steps."},{"speaker":"Daniel Kleber","startTime":1064.85,"endTime":1069.65,"body":"Then we have this, uh, download"},{"speaker":"Daniel Kleber","startTime":1064.85,"endTime":1069.65,"body":"offer and what comes after that?"},{"speaker":"Simon Harvey","startTime":1070.41,"endTime":1075.06,"body":"So basically after that,"},{"speaker":"Simon Harvey","startTime":1070.41,"endTime":1075.06,"body":"then you can include whatever else you"},{"speaker":"Simon Harvey","startTime":1075.06,"endTime":1076.95,"body":"want to include in your site, basically."},{"speaker":"Simon Harvey","startTime":1077.2,"endTime":1081.219,"body":"So, you know, it's the sort of the, the"},{"speaker":"Simon Harvey","startTime":1077.2,"endTime":1081.219,"body":"space at the bottom to include things"},{"speaker":"Simon Harvey","startTime":1081.219,"endTime":1082.989,"body":"like, for example, links to blog posts."},{"speaker":"Simon Harvey","startTime":1082.99,"endTime":1086.4,"body":"If you want to include links"},{"speaker":"Simon Harvey","startTime":1082.99,"endTime":1086.4,"body":"to blog posts, any other."},{"speaker":"Simon Harvey","startTime":1087.105,"endTime":1090.325,"body":"background information that you've"},{"speaker":"Simon Harvey","startTime":1087.105,"endTime":1090.325,"body":"got on your product or services, you"},{"speaker":"Simon Harvey","startTime":1090.325,"endTime":1093.314,"body":"know, all that sort of stuff can go"},{"speaker":"Simon Harvey","startTime":1090.325,"endTime":1093.314,"body":"right at the bottom of the page then."},{"speaker":"Daniel Kleber","startTime":1093.825,"endTime":1097.375,"body":"So that's all the rest"},{"speaker":"Daniel Kleber","startTime":1093.825,"endTime":1097.375,"body":"information that you can provide."},{"speaker":"Simon Harvey","startTime":1097.474,"endTime":1099.785,"body":"Anything else that"},{"speaker":"Simon Harvey","startTime":1097.474,"endTime":1099.785,"body":"you think needs to go on that page?"},{"speaker":"Simon Harvey","startTime":1099.785,"endTime":1100.035,"body":"Yeah."},{"speaker":"Simon Harvey","startTime":1100.575,"endTime":1103.774,"body":"We keep all the story focused stuff"},{"speaker":"Simon Harvey","startTime":1100.575,"endTime":1103.774,"body":"towards the top and anything else"},{"speaker":"Simon Harvey","startTime":1103.774,"endTime":1107.885,"body":"that's not directly influencing the"},{"speaker":"Simon Harvey","startTime":1103.774,"endTime":1107.885,"body":"storyline, we can move down the bottom"},{"speaker":"Simon Harvey","startTime":1107.885,"endTime":1109.615,"body":"below this secondary call to action."},{"speaker":"Daniel Kleber","startTime":1110.245,"endTime":1110.605,"body":"Okay."},{"speaker":"Daniel Kleber","startTime":1110.605,"endTime":1113.125,"body":"And that's the last element that we add."},{"speaker":"Simon Harvey","startTime":1113.175,"endTime":1115.284,"body":"That's basically"},{"speaker":"Simon Harvey","startTime":1113.175,"endTime":1115.284,"body":"it then the footer of your site."},{"speaker":"Simon Harvey","startTime":1115.284,"endTime":1115.495,"body":"Yeah."},{"speaker":"Daniel Kleber","startTime":1116.045,"endTime":1116.534,"body":"Okay."},{"speaker":"Daniel Kleber","startTime":1117.105,"endTime":1119.885,"body":"Well, I guess I have a"},{"speaker":"Daniel Kleber","startTime":1117.105,"endTime":1119.885,"body":"lot of work to do now."},{"speaker":"Simon Harvey","startTime":1120.074,"endTime":1123.534,"body":"Yep, so now you've got"},{"speaker":"Simon Harvey","startTime":1120.074,"endTime":1123.534,"body":"some ideas, you can go back and talk with"},{"speaker":"Simon Harvey","startTime":1123.534,"endTime":1125.794,"body":"your friend and set up a site for him."},{"speaker":"Daniel Kleber","startTime":1126.054,"endTime":1128.995,"body":"I mean the site"},{"speaker":"Daniel Kleber","startTime":1126.054,"endTime":1128.995,"body":"is already set up, but I will"},{"speaker":"Daniel Kleber","startTime":1128.995,"endTime":1131.655,"body":"need to, yeah, reconstruct it."},{"speaker":"Daniel Kleber","startTime":1131.855,"endTime":1132.065,"body":"Yep,"},{"speaker":"Simon Harvey","startTime":1132.205,"endTime":1133.195,"body":"go and look certainly."},{"speaker":"Simon Harvey","startTime":1133.364,"endTime":1137.594,"body":"Well, if you need anything Online,"},{"speaker":"Simon Harvey","startTime":1133.364,"endTime":1137.594,"body":"we've got the brand script document,"},{"speaker":"Simon Harvey","startTime":1137.594,"endTime":1141.334,"body":"of course, where you can go and fill"},{"speaker":"Simon Harvey","startTime":1137.594,"endTime":1141.334,"body":"in your own brand script, create your"},{"speaker":"Simon Harvey","startTime":1141.334,"endTime":1144.584,"body":"own brand script and get those talking"},{"speaker":"Simon Harvey","startTime":1141.334,"endTime":1144.584,"body":"points that we've discussed before."},{"speaker":"Simon Harvey","startTime":1145.465,"endTime":1151.455,"body":"There is also on our website a"},{"speaker":"Simon Harvey","startTime":1145.465,"endTime":1151.455,"body":"wireframe document, and the wireframe"},{"speaker":"Simon Harvey","startTime":1151.465,"endTime":1154.304,"body":"document goes through exactly the"},{"speaker":"Simon Harvey","startTime":1151.465,"endTime":1154.304,"body":"structure that we've just talked about."},{"speaker":"Simon Harvey","startTime":1154.304,"endTime":1158.034,"body":"It talks you through how to go"},{"speaker":"Simon Harvey","startTime":1154.304,"endTime":1158.034,"body":"through each element of creating the"},{"speaker":"Simon Harvey","startTime":1158.034,"endTime":1160.854,"body":"story onto your website and where"},{"speaker":"Simon Harvey","startTime":1158.034,"endTime":1160.854,"body":"to put all of those, how to lay"},{"speaker":"Simon Harvey","startTime":1160.854,"endTime":1162.415,"body":"out your page for the best effect."},{"speaker":"Daniel Kleber","startTime":1162.844,"endTime":1164.665,"body":"Well, that's nice."},{"speaker":"Daniel Kleber","startTime":1164.91,"endTime":1167.04,"body":"I have to go and have a look right now."},{"speaker":"Daniel Kleber","startTime":1167.649,"endTime":1168.459,"body":"All yours."},{"speaker":"Daniel Kleber","startTime":1168.629,"endTime":1171.12,"body":"Anyway, have fun then this week."},{"speaker":"Daniel Kleber","startTime":1171.689,"endTime":1172.689,"body":"Thank you very much."},{"speaker":"Daniel Kleber","startTime":1172.729,"endTime":1174.59,"body":"I hope you have a lot of fun too, Simon."},{"speaker":"Simon Harvey","startTime":1174.669,"endTime":1175.3,"body":"Will do."},{"speaker":"Simon Harvey","startTime":1175.729,"endTime":1176.369,"body":"Catch you soon."},{"speaker":"Simon Harvey","startTime":1176.439,"endTime":1176.919,"body":"Bye for now."},{"speaker":"Daniel Kleber","startTime":1177.169,"endTime":1177.53,"body":"Bye."},{"speaker":"Simon Harvey","startTime":1187.09,"endTime":1188.249,"body":"Thanks for the chat, Daniel."},{"speaker":"Simon Harvey","startTime":1188.859,"endTime":1191.209,"body":"Yeah, the most important thing"},{"speaker":"Simon Harvey","startTime":1188.859,"endTime":1191.209,"body":"I think that comes out of that"},{"speaker":"Simon Harvey","startTime":1191.209,"endTime":1193.799,"body":"conversation has to be the framework."},{"speaker":"Simon Harvey","startTime":1194.35,"endTime":1199.12,"body":"At the top of your page, tell the reader"},{"speaker":"Simon Harvey","startTime":1194.35,"endTime":1199.12,"body":"something that you do that they want."},{"speaker":"Simon Harvey","startTime":1199.965,"endTime":1202.235,"body":"Then introduce the problem that you solve."},{"speaker":"Simon Harvey","startTime":1202.514,"endTime":1205.014,"body":"And I've said this a thousand"},{"speaker":"Simon Harvey","startTime":1202.514,"endTime":1205.014,"body":"times before, you know, without"},{"speaker":"Simon Harvey","startTime":1205.055,"endTime":1207.085,"body":"a problem, there is no story."},{"speaker":"Simon Harvey","startTime":1207.85,"endTime":1211.97,"body":"Once you've done that, explain how"},{"speaker":"Simon Harvey","startTime":1207.85,"endTime":1211.97,"body":"you solve their problem with your"},{"speaker":"Simon Harvey","startTime":1211.97,"endTime":1214.73,"body":"offering and show that people trust you."},{"speaker":"Simon Harvey","startTime":1214.74,"endTime":1217.879,"body":"You know, use customer references,"},{"speaker":"Simon Harvey","startTime":1214.74,"endTime":1217.879,"body":"put some quotes, something"},{"speaker":"Simon Harvey","startTime":1217.88,"endTime":1219.19,"body":"like that into the page."},{"speaker":"Simon Harvey","startTime":1220.139,"endTime":1222.379,"body":"Finally, give them the plan."},{"speaker":"Simon Harvey","startTime":1222.379,"endTime":1225.209,"body":"You know, those three important"},{"speaker":"Simon Harvey","startTime":1222.379,"endTime":1225.209,"body":"steps that we've talked about many"},{"speaker":"Simon Harvey","startTime":1225.21,"endTime":1228.01,"body":"times before and call them to action."},{"speaker":"Simon Harvey","startTime":1228.01,"endTime":1229.909,"body":"Tell them to book a meeting or something."},{"speaker":"Simon Harvey","startTime":1230.129,"endTime":1233.47,"body":"And don't forget to repeat"},{"speaker":"Simon Harvey","startTime":1230.129,"endTime":1233.47,"body":"that call to action everywhere."},{"speaker":"Simon Harvey","startTime":1233.69,"endTime":1235.33,"body":"Once is never enough."},{"speaker":"Simon Harvey","startTime":1235.679,"endTime":1239.61,"body":"So if you're having challenges"},{"speaker":"Simon Harvey","startTime":1235.679,"endTime":1239.61,"body":"with your website and you want help"},{"speaker":"Simon Harvey","startTime":1239.61,"endTime":1243.659,"body":"to create a structure that works,"},{"speaker":"Simon Harvey","startTime":1239.61,"endTime":1243.659,"body":"why not join me in my authentic"},{"speaker":"Simon Harvey","startTime":1243.659,"endTime":1245.28,"body":"engagement coaching community?"},{"speaker":"Simon Harvey","startTime":1245.779,"endTime":1247.949,"body":"You can just go to wantauthentic."},{"speaker":"Simon Harvey","startTime":1248.3,"endTime":1251.57,"body":"com slash coaching and sign up online."},{"speaker":"Simon Harvey","startTime":1252.12,"endTime":1257.449,"body":"You'll find me and a group of other"},{"speaker":"Simon Harvey","startTime":1252.12,"endTime":1257.449,"body":"like minded small business owners all"},{"speaker":"Simon Harvey","startTime":1257.449,"endTime":1261.929,"body":"helping each other out to communicate"},{"speaker":"Simon Harvey","startTime":1257.449,"endTime":1261.929,"body":"more clearly and grow their businesses."},{"speaker":"Simon Harvey","startTime":1262.745,"endTime":1265.075,"body":"So what's your task today?"},{"speaker":"Simon Harvey","startTime":1265.585,"endTime":1269.405,"body":"I, of course, want you to create"},{"speaker":"Simon Harvey","startTime":1265.585,"endTime":1269.405,"body":"a wireframe for your website."},{"speaker":"Simon Harvey","startTime":1270.155,"endTime":1275.354,"body":"So a wireframe, just as a reminder,"},{"speaker":"Simon Harvey","startTime":1270.155,"endTime":1275.354,"body":"focuses on the content and the"},{"speaker":"Simon Harvey","startTime":1275.354,"endTime":1279.095,"body":"structure within your page, as opposed"},{"speaker":"Simon Harvey","startTime":1275.354,"endTime":1279.095,"body":"to the graphical elements of it."},{"speaker":"Simon Harvey","startTime":1279.354,"endTime":1281.764,"body":"That content is the really important part."},{"speaker":"Simon Harvey","startTime":1282.805,"endTime":1285.555,"body":"If you go to wantauthentic."},{"speaker":"Simon Harvey","startTime":1285.595,"endTime":1292.195,"body":"com slash website hyphen"},{"speaker":"Simon Harvey","startTime":1285.595,"endTime":1292.195,"body":"wireframe So that's wantauthentic."},{"speaker":"Simon Harvey","startTime":1292.245,"endTime":1297.595,"body":"com slash website minus wireframe,"},{"speaker":"Simon Harvey","startTime":1292.245,"endTime":1297.595,"body":"then you can download the wireframe"},{"speaker":"Simon Harvey","startTime":1297.645,"endTime":1298.705,"body":"workbook that I've created."},{"speaker":"Simon Harvey","startTime":1299.355,"endTime":1303.435,"body":"And if you haven't got that, you'll"},{"speaker":"Simon Harvey","startTime":1299.355,"endTime":1303.435,"body":"find the link as well in the show notes."},{"speaker":"Simon Harvey","startTime":1304.065,"endTime":1307.345,"body":"Once you've downloaded that,"},{"speaker":"Simon Harvey","startTime":1304.065,"endTime":1307.345,"body":"Then I'll start to send you"},{"speaker":"Simon Harvey","startTime":1307.345,"endTime":1308.525,"body":"a couple of emails as well."},{"speaker":"Simon Harvey","startTime":1308.535,"endTime":1310.125,"body":"I'll guide you through the process."},{"speaker":"Simon Harvey","startTime":1310.385,"endTime":1314.294,"body":"And of course, if you need any help, you"},{"speaker":"Simon Harvey","startTime":1310.385,"endTime":1314.294,"body":"can hit reply anytime and reach out to me."},{"speaker":"Simon Harvey","startTime":1314.294,"endTime":1315.575,"body":"I'd love to see where you come up with."},{"speaker":"Simon Harvey","startTime":1315.575,"endTime":1319.095,"body":"And I'm always more than happy to book"},{"speaker":"Simon Harvey","startTime":1315.575,"endTime":1319.095,"body":"a quick half hour call and just walk"},{"speaker":"Simon Harvey","startTime":1319.095,"endTime":1321.255,"body":"you through how you can improve that."},{"speaker":"Simon Harvey","startTime":1322.305,"endTime":1325.025,"body":"So that's all for today's episode."},{"speaker":"Simon Harvey","startTime":1325.245,"endTime":1326.665,"body":"Thanks very much for listening."},{"speaker":"Simon Harvey","startTime":1326.825,"endTime":1330.035,"body":"And of course, if this is your first"},{"speaker":"Simon Harvey","startTime":1326.825,"endTime":1330.035,"body":"time joining us, don't forget to bookmark"},{"speaker":"Simon Harvey","startTime":1330.035,"endTime":1334.765,"body":"and rate the podcast, being part of the"},{"speaker":"Simon Harvey","startTime":1330.035,"endTime":1334.765,"body":"small business community yourself, the"},{"speaker":"Simon Harvey","startTime":1334.765,"endTime":1338.505,"body":"most valuable thing that you can do is"},{"speaker":"Simon Harvey","startTime":1334.765,"endTime":1338.505,"body":"to share this podcast with someone that"},{"speaker":"Simon Harvey","startTime":1338.505,"endTime":1340.374,"body":"you know, who runs their own company."},{"speaker":"Simon Harvey","startTime":1340.964,"endTime":1344.194,"body":"If you found this useful, then"},{"speaker":"Simon Harvey","startTime":1340.964,"endTime":1344.194,"body":"of course they will do too."},{"speaker":"Simon Harvey","startTime":1344.805,"endTime":1347.555,"body":"So take care and see you next time."},{"speaker":"Simon Harvey","startTime":1347.985,"endTime":1348.605,"body":"Bye for now."}]}