DISCOVERED Podcast
DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.
Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory.
If you’re building for performance, this is where the conversation starts.
DISCOVERED Podcast
Episode 2: The Real Rise of Social Commerce
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships.
Hear how platforms have completely reshaped product discovery, emphasizing that real people buy from real people. Dave explains why creative is more important than ever for performance, necessitating that brands become content machines to feed the new AI-driven ad systems with a massive volume of diverse assets. They also dive into the future of LLMs (like ChatGPT) in commerce and the need for brands to embrace profitability and customer-centricity as their biggest growth levers.
Finally, Dave busts the myth of last click measurement, also referred to as "the scourge of e-commerce".
This episode is a must-listen for anyone interested in the intersection of digital platforms, creative strategy, and intentional growth in the age of AI.
