DISCOVERED Podcast
DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies.
Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory.
If you’re building for performance, this is where the conversation starts.
DISCOVERED Podcast
Episode 5: Is Search Starting to Break? AI, LLMs, and the Future of Ecommerce Discovery with Jordan Brannon
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In this episode, Andra Muntean speaks with Jordan Brannon, President and Co-Founder of Coalition Technologies, about how AI and LLMs are changing the way shoppers discover products online. Jordan explains why traditional search isn’t disappearing, but it is becoming more fragmented, less predictable, and harder to measure.
The conversation covers what ecommerce brands need to know about AI-driven discovery, from reputation management and structured product data to site search, video, UGC, and the growing importance of showing up in mid-funnel prompt responses. Jordan also shares practical advice for marketing teams: keep your product data accurate and up to date, invest in authentic customer content, avoid overreacting to AI hype, and stay ready to pivot as the LLM search landscape evolves.
Brands can get a free SEO and AI visibility audit from Coalition at https://coalitiontechnologies.com/contact
→ Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.
