{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.33,"body":"Hello, and"},{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.33,"body":"welcome to after the show, I'm"},{"speaker":"Crystal Vilkaitis","startTime":2.33,"endTime":3.64,"body":"your host, Crystal Vilkaitis."},{"speaker":"Crystal Vilkaitis","startTime":3.679,"endTime":8.27,"body":"And this week's guest was Paul Erickson"},{"speaker":"Crystal Vilkaitis","startTime":3.679,"endTime":8.27,"body":"with management one and holy guacamole."},{"speaker":"Crystal Vilkaitis","startTime":8.41,"endTime":11.45,"body":"He packed a lot into this one episode."},{"speaker":"Crystal Vilkaitis","startTime":11.48,"endTime":13.709,"body":"So if you have not listened"},{"speaker":"Crystal Vilkaitis","startTime":11.48,"endTime":13.709,"body":"to it yet, you're going to"},{"speaker":"Crystal Vilkaitis","startTime":13.709,"endTime":15.599,"body":"want to make a point to do."},{"speaker":"Crystal Vilkaitis","startTime":15.619,"endTime":18.329,"body":"So you may even listen"},{"speaker":"Crystal Vilkaitis","startTime":15.619,"endTime":18.329,"body":"to it a second time."},{"speaker":"Crystal Vilkaitis","startTime":18.33,"endTime":21.11,"body":"That's how I was feeling as I"},{"speaker":"Crystal Vilkaitis","startTime":18.33,"endTime":21.11,"body":"was listening through it again."},{"speaker":"Crystal Vilkaitis","startTime":21.16,"endTime":22.08,"body":"There's so much."},{"speaker":"Crystal Vilkaitis","startTime":22.13,"endTime":23.97,"body":"Paul is such a great storyteller."},{"speaker":"Crystal Vilkaitis","startTime":23.97,"endTime":27.84,"body":"He shares a lot of stories in this"},{"speaker":"Crystal Vilkaitis","startTime":23.97,"endTime":27.84,"body":"episode and a lot of great tips to"},{"speaker":"Crystal Vilkaitis","startTime":27.84,"endTime":29.59,"body":"help you be a more successful retailer."},{"speaker":"Crystal Vilkaitis","startTime":29.83,"endTime":36.32,"body":"But my goal of this week's episode was to"},{"speaker":"Crystal Vilkaitis","startTime":29.83,"endTime":36.32,"body":"really help ease your mind when it comes"},{"speaker":"Crystal Vilkaitis","startTime":36.32,"endTime":40.549,"body":"to any worries you may have around the"},{"speaker":"Crystal Vilkaitis","startTime":36.32,"endTime":40.549,"body":"economy, that it's an election year and"},{"speaker":"Crystal Vilkaitis","startTime":40.549,"endTime":42.439,"body":"that the cost of goods have increased."},{"speaker":"Crystal Vilkaitis","startTime":42.949,"endTime":47.57,"body":"And Paul was a perfect person to have"},{"speaker":"Crystal Vilkaitis","startTime":42.949,"endTime":47.57,"body":"this conversation with because he has so"},{"speaker":"Crystal Vilkaitis","startTime":47.57,"endTime":49.97,"body":"much experience in the retail industry."},{"speaker":"Crystal Vilkaitis","startTime":50.43,"endTime":54.04,"body":"To know what happens to see the"},{"speaker":"Crystal Vilkaitis","startTime":50.43,"endTime":54.04,"body":"trends and know what to focus on."},{"speaker":"Crystal Vilkaitis","startTime":54.4,"endTime":61.2,"body":"My biggest takeaway from this episode"},{"speaker":"Crystal Vilkaitis","startTime":54.4,"endTime":61.2,"body":"this week is what we focus on expands."},{"speaker":"Crystal Vilkaitis","startTime":61.92,"endTime":71.74,"body":"And so if we are focusing on the economy,"},{"speaker":"Crystal Vilkaitis","startTime":61.92,"endTime":71.74,"body":"And on that, it's an election year, and"},{"speaker":"Crystal Vilkaitis","startTime":71.74,"endTime":76.46,"body":"there's so much noise around that, and"},{"speaker":"Crystal Vilkaitis","startTime":71.74,"endTime":76.46,"body":"there's a lot of noise around the economy,"},{"speaker":"Crystal Vilkaitis","startTime":76.54,"endTime":78.799,"body":"and prices have gone up on some things."},{"speaker":"Crystal Vilkaitis","startTime":78.8,"endTime":83.184,"body":"They've also gone down on some things,"},{"speaker":"Crystal Vilkaitis","startTime":78.8,"endTime":83.184,"body":"but, if we're focusing our energy,"},{"speaker":"Crystal Vilkaitis","startTime":83.975,"endTime":86.675,"body":"there, that is what's going to expand."},{"speaker":"Crystal Vilkaitis","startTime":86.725,"endTime":87.575,"body":"We all know this."},{"speaker":"Crystal Vilkaitis","startTime":88.465,"endTime":89.565,"body":"And it's easy to forget."},{"speaker":"Crystal Vilkaitis","startTime":89.855,"endTime":94.194,"body":"It's easy to forget when we are"},{"speaker":"Crystal Vilkaitis","startTime":89.855,"endTime":94.194,"body":"around people that maybe their energy"},{"speaker":"Crystal Vilkaitis","startTime":94.194,"endTime":97.714,"body":"is focused on the negative sides"},{"speaker":"Crystal Vilkaitis","startTime":94.194,"endTime":97.714,"body":"of what's happening in our world."},{"speaker":"Crystal Vilkaitis","startTime":97.725,"endTime":102.485,"body":"It's easy to forget when we are scrolling"},{"speaker":"Crystal Vilkaitis","startTime":97.725,"endTime":102.485,"body":"on social media and you see a lot of"},{"speaker":"Crystal Vilkaitis","startTime":102.485,"endTime":105.925,"body":"posts that maybe are more focusing"},{"speaker":"Crystal Vilkaitis","startTime":102.485,"endTime":105.925,"body":"on the negative sides of things."},{"speaker":"Crystal Vilkaitis","startTime":106.295,"endTime":109.015,"body":"And this could be just negative"},{"speaker":"Crystal Vilkaitis","startTime":106.295,"endTime":109.015,"body":"sides on any aspect, right?"},{"speaker":"Crystal Vilkaitis","startTime":109.025,"endTime":112.255,"body":"Doesn't have to necessarily be"},{"speaker":"Crystal Vilkaitis","startTime":109.025,"endTime":112.255,"body":"attached to the economy and election"},{"speaker":"Crystal Vilkaitis","startTime":112.255,"endTime":113.725,"body":"year and cost of goods rising."},{"speaker":"Crystal Vilkaitis","startTime":114.145,"endTime":117.145,"body":"It's all about where we're"},{"speaker":"Crystal Vilkaitis","startTime":114.145,"endTime":117.145,"body":"really putting our attention."},{"speaker":"Crystal Vilkaitis","startTime":118.015,"endTime":122.434,"body":"And so I want to focus on that in"},{"speaker":"Crystal Vilkaitis","startTime":118.015,"endTime":122.434,"body":"this quick after the show episode."},{"speaker":"Crystal Vilkaitis","startTime":122.855,"endTime":128.685,"body":"Now, before I go further on that, a"},{"speaker":"Crystal Vilkaitis","startTime":122.855,"endTime":128.685,"body":"reminder that if you're watching this"},{"speaker":"Crystal Vilkaitis","startTime":128.704,"endTime":130.875,"body":"in the Facebook group, say hello."},{"speaker":"Crystal Vilkaitis","startTime":130.954,"endTime":131.545,"body":"Chat in."},{"speaker":"Crystal Vilkaitis","startTime":131.555,"endTime":134.635,"body":"If you're watching live, if"},{"speaker":"Crystal Vilkaitis","startTime":131.555,"endTime":134.635,"body":"you're watching the replay, if"},{"speaker":"Crystal Vilkaitis","startTime":134.635,"endTime":137.334,"body":"you haven't joined the Facebook"},{"speaker":"Crystal Vilkaitis","startTime":134.635,"endTime":137.334,"body":"group yet, be sure to do that."},{"speaker":"Crystal Vilkaitis","startTime":137.345,"endTime":139.535,"body":"That's where all the"},{"speaker":"Crystal Vilkaitis","startTime":137.345,"endTime":139.535,"body":"conversations are happening."},{"speaker":"Crystal Vilkaitis","startTime":139.785,"endTime":141.165,"body":"Friendships are happening."},{"speaker":"Crystal Vilkaitis","startTime":141.235,"endTime":142.245,"body":"I'm in there."},{"speaker":"Crystal Vilkaitis","startTime":142.644,"endTime":144.124,"body":"Share a picture of your store."},{"speaker":"Crystal Vilkaitis","startTime":144.135,"endTime":144.744,"body":"I want to meet you."},{"speaker":"Crystal Vilkaitis","startTime":144.744,"endTime":147.165,"body":"I want to see you and participate"},{"speaker":"Crystal Vilkaitis","startTime":144.744,"endTime":147.165,"body":"in those conversations."},{"speaker":"Crystal Vilkaitis","startTime":148.035,"endTime":154.495,"body":"Now, so getting back to this episode"},{"speaker":"Crystal Vilkaitis","startTime":148.035,"endTime":154.495,"body":"when we are focusing our attention on"},{"speaker":"Crystal Vilkaitis","startTime":154.525,"endTime":160.295,"body":"things and we see that amplification,"},{"speaker":"Crystal Vilkaitis","startTime":154.525,"endTime":160.295,"body":"I think we want to focus on the"},{"speaker":"Crystal Vilkaitis","startTime":160.295,"endTime":161.525,"body":"positive, on the good things."},{"speaker":"Crystal Vilkaitis","startTime":161.525,"endTime":164.655,"body":"And I'm not saying that we're going to"},{"speaker":"Crystal Vilkaitis","startTime":161.525,"endTime":164.655,"body":"walk around and be delusional and just"},{"speaker":"Crystal Vilkaitis","startTime":164.685,"endTime":166.295,"body":"live in our own little happy bubble."},{"speaker":"Crystal Vilkaitis","startTime":167.025,"endTime":170.015,"body":"I will honestly say that part of"},{"speaker":"Crystal Vilkaitis","startTime":167.025,"endTime":170.015,"body":"me says, what's wrong with that?"},{"speaker":"Crystal Vilkaitis","startTime":170.765,"endTime":172.575,"body":"Why can't we live in our"},{"speaker":"Crystal Vilkaitis","startTime":170.765,"endTime":172.575,"body":"own happy little bubble?"},{"speaker":"Crystal Vilkaitis","startTime":172.98,"endTime":176.51,"body":"And I think that can be hard for"},{"speaker":"Crystal Vilkaitis","startTime":172.98,"endTime":176.51,"body":"some people, and I think some"},{"speaker":"Crystal Vilkaitis","startTime":176.51,"endTime":179.81,"body":"people might listen to this and"},{"speaker":"Crystal Vilkaitis","startTime":176.51,"endTime":179.81,"body":"be like, Oh man, that's very naive"},{"speaker":"Crystal Vilkaitis","startTime":179.82,"endTime":182.35,"body":"thinking, or it's just not possible."},{"speaker":"Crystal Vilkaitis","startTime":182.62,"endTime":188.29,"body":"I just feel like we can create"},{"speaker":"Crystal Vilkaitis","startTime":182.62,"endTime":188.29,"body":"our thoughts, create feelings."},{"speaker":"Crystal Vilkaitis","startTime":188.83,"endTime":192.43,"body":"And when we focus wherever we are"},{"speaker":"Crystal Vilkaitis","startTime":188.83,"endTime":192.43,"body":"focusing, that's going to amplify."},{"speaker":"Crystal Vilkaitis","startTime":192.43,"endTime":196.26,"body":"So I choose to focus on more of those"},{"speaker":"Crystal Vilkaitis","startTime":192.43,"endTime":196.26,"body":"good things and the opportunities"},{"speaker":"Crystal Vilkaitis","startTime":196.29,"endTime":199.78,"body":"and the things that I can control,"},{"speaker":"Crystal Vilkaitis","startTime":196.29,"endTime":199.78,"body":"which we talked about in this episode."},{"speaker":"Crystal Vilkaitis","startTime":201.58,"endTime":204.3,"body":"I can't control all those"},{"speaker":"Crystal Vilkaitis","startTime":201.58,"endTime":204.3,"body":"things that I've been listing."},{"speaker":"Crystal Vilkaitis","startTime":204.71,"endTime":209.03,"body":"In what Paul and I talk about you and"},{"speaker":"Crystal Vilkaitis","startTime":204.71,"endTime":209.03,"body":"I, we can't really control those things."},{"speaker":"Crystal Vilkaitis","startTime":209.32,"endTime":212.7,"body":"I think it's important to have our"},{"speaker":"Crystal Vilkaitis","startTime":209.32,"endTime":212.7,"body":"ear to the ground, to understand"},{"speaker":"Crystal Vilkaitis","startTime":212.7,"endTime":215.76,"body":"what's happening, to learn, you"},{"speaker":"Crystal Vilkaitis","startTime":212.7,"endTime":215.76,"body":"know, have your finger on the"},{"speaker":"Crystal Vilkaitis","startTime":215.77,"endTime":218.39,"body":"pulse just to be in the know."},{"speaker":"Crystal Vilkaitis","startTime":218.8,"endTime":222.41,"body":"But I don't think that it needs"},{"speaker":"Crystal Vilkaitis","startTime":218.8,"endTime":222.41,"body":"to take a ton of our effort"},{"speaker":"Crystal Vilkaitis","startTime":222.41,"endTime":223.88,"body":"in our energy and consume us."},{"speaker":"Crystal Vilkaitis","startTime":224.37,"endTime":229.19,"body":"Because what if you took that energy and"},{"speaker":"Crystal Vilkaitis","startTime":224.37,"endTime":229.19,"body":"that focus and put it on your customers"},{"speaker":"Crystal Vilkaitis","startTime":229.19,"endTime":233.74,"body":"instead, or put it on your merchandise"},{"speaker":"Crystal Vilkaitis","startTime":229.19,"endTime":233.74,"body":"or put it on your operations or put it"},{"speaker":"Crystal Vilkaitis","startTime":233.74,"endTime":236.5,"body":"on your team or put it on your community?"},{"speaker":"Crystal Vilkaitis","startTime":237.67,"endTime":239.66,"body":"What does that look like for your store?"},{"speaker":"Crystal Vilkaitis","startTime":239.68,"endTime":245.754,"body":"If you focused that energy there and"},{"speaker":"Crystal Vilkaitis","startTime":239.68,"endTime":245.754,"body":"really showed up and then if  where"},{"speaker":"Crystal Vilkaitis","startTime":245.754,"endTime":248.284,"body":"we put our energy, it amplifies."},{"speaker":"Crystal Vilkaitis","startTime":248.714,"endTime":252.029,"body":"So if we're putting our"},{"speaker":"Crystal Vilkaitis","startTime":248.714,"endTime":252.029,"body":"energy on our customers, Then"},{"speaker":"Crystal Vilkaitis","startTime":252.039,"endTime":253.939,"body":"let's amplify the customers."},{"speaker":"Crystal Vilkaitis","startTime":253.979,"endTime":256.959,"body":"And as I was preparing for this"},{"speaker":"Crystal Vilkaitis","startTime":253.979,"endTime":256.959,"body":"after the show, it made me think"},{"speaker":"Crystal Vilkaitis","startTime":256.959,"endTime":260.699,"body":"of something that happened to me"},{"speaker":"Crystal Vilkaitis","startTime":256.959,"endTime":260.699,"body":"many years ago in crystal media."},{"speaker":"Crystal Vilkaitis","startTime":261.329,"endTime":265.509,"body":"There was one summer that I was"},{"speaker":"Crystal Vilkaitis","startTime":261.329,"endTime":265.509,"body":"just really struggling and we get"},{"speaker":"Crystal Vilkaitis","startTime":265.509,"endTime":269.399,"body":"in these ruts as entrepreneurs and"},{"speaker":"Crystal Vilkaitis","startTime":265.509,"endTime":269.399,"body":"it's hard running the business."},{"speaker":"Crystal Vilkaitis","startTime":269.409,"endTime":274.874,"body":"And I was just feeling stuck and in a rut"},{"speaker":"Crystal Vilkaitis","startTime":269.409,"endTime":274.874,"body":"and just more negative than I was excited"},{"speaker":"Crystal Vilkaitis","startTime":274.874,"endTime":279.244,"body":"and positive and happy and optimistic"},{"speaker":"Crystal Vilkaitis","startTime":274.874,"endTime":279.244,"body":"and and that's not me, I don't like"},{"speaker":"Crystal Vilkaitis","startTime":279.244,"endTime":283.864,"body":"when I am down like that, you know, it"},{"speaker":"Crystal Vilkaitis","startTime":279.244,"endTime":283.864,"body":"happens to us all but it was feeling like"},{"speaker":"Crystal Vilkaitis","startTime":283.864,"endTime":288.084,"body":"it was going on for too long I needed"},{"speaker":"Crystal Vilkaitis","startTime":283.864,"endTime":288.084,"body":"to change something and so I knew that"},{"speaker":"Crystal Vilkaitis","startTime":288.094,"endTime":292.124,"body":"when we give, you get, you feel better."},{"speaker":"Crystal Vilkaitis","startTime":292.294,"endTime":294.904,"body":"And I was like, oh, I"},{"speaker":"Crystal Vilkaitis","startTime":292.294,"endTime":294.904,"body":"need to give right now."},{"speaker":"Crystal Vilkaitis","startTime":295.024,"endTime":298.544,"body":"Like I think that's something that's"},{"speaker":"Crystal Vilkaitis","startTime":295.024,"endTime":298.544,"body":"gonna really help me get out of this"},{"speaker":"Crystal Vilkaitis","startTime":298.544,"endTime":300.584,"body":"funk that I'm in and help me feel better."},{"speaker":"Crystal Vilkaitis","startTime":301.254,"endTime":306.384,"body":"And so I got outta my bed, I went"},{"speaker":"Crystal Vilkaitis","startTime":301.254,"endTime":306.384,"body":"into my office and I opened up our"},{"speaker":"Crystal Vilkaitis","startTime":306.384,"endTime":308.094,"body":"insider membership Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":308.394,"endTime":311.724,"body":"And I said, for the first 10 people"},{"speaker":"Crystal Vilkaitis","startTime":308.394,"endTime":311.724,"body":"that comment on this post, I'm gonna"},{"speaker":"Crystal Vilkaitis","startTime":311.724,"endTime":313.434,"body":"give you a free social media review."},{"speaker":"Crystal Vilkaitis","startTime":314.699,"endTime":319.299,"body":"Boom posted and then I just walked away"},{"speaker":"Crystal Vilkaitis","startTime":314.699,"endTime":319.299,"body":"from it and I opened up a few hours later"},{"speaker":"Crystal Vilkaitis","startTime":319.319,"endTime":323.279,"body":"and I had over 10 people who were like"},{"speaker":"Crystal Vilkaitis","startTime":319.319,"endTime":323.279,"body":"me me me me, you know, like everybody"},{"speaker":"Crystal Vilkaitis","startTime":323.279,"endTime":327.359,"body":"wanted this review I think there was"},{"speaker":"Crystal Vilkaitis","startTime":323.279,"endTime":327.359,"body":"like 23 comments, 23/26 something like"},{"speaker":"Crystal Vilkaitis","startTime":327.359,"endTime":330.739,"body":"that, comments and I'm like, \"Oh my gosh"},{"speaker":"Crystal Vilkaitis","startTime":327.359,"endTime":330.739,"body":"people are really wanting this review."},{"speaker":"Crystal Vilkaitis","startTime":330.929,"endTime":331.659,"body":"This is amazing.\""},{"speaker":"Crystal Vilkaitis","startTime":331.659,"endTime":333.739,"body":"I love how people are saying yes to this."},{"speaker":"Crystal Vilkaitis","startTime":334.229,"endTime":337.089,"body":"So I was like, okay surprise"},{"speaker":"Crystal Vilkaitis","startTime":334.229,"endTime":337.089,"body":"everybody who comments on this"},{"speaker":"Crystal Vilkaitis","startTime":337.189,"endTime":339.559,"body":"you're gonna get a review for free."},{"speaker":"Crystal Vilkaitis","startTime":339.884,"endTime":343.874,"body":"So then I started doing these reviews"},{"speaker":"Crystal Vilkaitis","startTime":339.884,"endTime":343.874,"body":"and it got me out of that funk."},{"speaker":"Crystal Vilkaitis","startTime":343.874,"endTime":344.744,"body":"I was giving back."},{"speaker":"Crystal Vilkaitis","startTime":344.744,"endTime":346.624,"body":"I was looking at our"},{"speaker":"Crystal Vilkaitis","startTime":344.744,"endTime":346.624,"body":"retailers social media."},{"speaker":"Crystal Vilkaitis","startTime":346.624,"endTime":348.394,"body":"I was finding opportunities for them."},{"speaker":"Crystal Vilkaitis","startTime":348.394,"endTime":349.844,"body":"I'm sending these videos to them."},{"speaker":"Crystal Vilkaitis","startTime":349.844,"endTime":354.154,"body":"They're thanking me like overly"},{"speaker":"Crystal Vilkaitis","startTime":349.844,"endTime":354.154,"body":"like, Oh my gosh, this is amazing."},{"speaker":"Crystal Vilkaitis","startTime":354.154,"endTime":355.064,"body":"Thank you so much."},{"speaker":"Crystal Vilkaitis","startTime":355.134,"endTime":355.984,"body":"This is so helpful."},{"speaker":"Crystal Vilkaitis","startTime":356.314,"endTime":358.384,"body":"And that really was"},{"speaker":"Crystal Vilkaitis","startTime":356.314,"endTime":358.384,"body":"filling my cup back up."},{"speaker":"Crystal Vilkaitis","startTime":358.804,"endTime":364.504,"body":"Just that giving, I changed that"},{"speaker":"Crystal Vilkaitis","startTime":358.804,"endTime":364.504,"body":"focus and that energy onto giving."},{"speaker":"Crystal Vilkaitis","startTime":364.564,"endTime":365.664,"body":"It amplified."},{"speaker":"Crystal Vilkaitis","startTime":365.884,"endTime":367.934,"body":"We ended up having, that was in May."},{"speaker":"Crystal Vilkaitis","startTime":368.644,"endTime":369.424,"body":"I don't remember the year."},{"speaker":"Crystal Vilkaitis","startTime":369.484,"endTime":373.084,"body":"I think it was 2016, maybe around then."},{"speaker":"Crystal Vilkaitis","startTime":373.154,"endTime":378.114,"body":"And historically during that time,"},{"speaker":"Crystal Vilkaitis","startTime":373.154,"endTime":378.114,"body":"our highest sales that we would see a"},{"speaker":"Crystal Vilkaitis","startTime":378.114,"endTime":382.354,"body":"crystal media is when we were on the"},{"speaker":"Crystal Vilkaitis","startTime":378.114,"endTime":382.354,"body":"road speaking when I was speaking and"},{"speaker":"Crystal Vilkaitis","startTime":382.354,"endTime":386.434,"body":"we were on the road in May yet we had"},{"speaker":"Crystal Vilkaitis","startTime":382.354,"endTime":386.434,"body":"our highest month because I did these"},{"speaker":"Crystal Vilkaitis","startTime":386.434,"endTime":390.244,"body":"reviews because guess what happened"},{"speaker":"Crystal Vilkaitis","startTime":386.434,"endTime":390.244,"body":"as I'm seeing opportunities in these"},{"speaker":"Crystal Vilkaitis","startTime":390.244,"endTime":393.584,"body":"reviews, I'm like, Oh, if you're not in,"},{"speaker":"Crystal Vilkaitis","startTime":390.244,"endTime":393.584,"body":"or will they all were already insiders"},{"speaker":"Crystal Vilkaitis","startTime":393.854,"endTime":397.884,"body":"if you're not on get listed or if you're"},{"speaker":"Crystal Vilkaitis","startTime":393.854,"endTime":397.884,"body":"not doing ads or we have this course."},{"speaker":"Crystal Vilkaitis","startTime":398.119,"endTime":399.309,"body":"That can help take you further."},{"speaker":"Crystal Vilkaitis","startTime":399.309,"endTime":403.329,"body":"If you need to go further"},{"speaker":"Crystal Vilkaitis","startTime":399.309,"endTime":403.329,"body":"selling is service, right?"},{"speaker":"Crystal Vilkaitis","startTime":403.379,"endTime":407.319,"body":"So I was able to find some opportunities"},{"speaker":"Crystal Vilkaitis","startTime":403.379,"endTime":407.319,"body":"that they could fix on their own."},{"speaker":"Crystal Vilkaitis","startTime":407.319,"endTime":409.469,"body":"I found some opportunities that"},{"speaker":"Crystal Vilkaitis","startTime":407.319,"endTime":409.469,"body":"we could help if they had the"},{"speaker":"Crystal Vilkaitis","startTime":409.469,"endTime":413.069,"body":"budget for that, if they wanted"},{"speaker":"Crystal Vilkaitis","startTime":409.469,"endTime":413.069,"body":"the help and it just led to sales."},{"speaker":"Crystal Vilkaitis","startTime":413.119,"endTime":417.919,"body":"And it was like, wow, I really focused"},{"speaker":"Crystal Vilkaitis","startTime":413.119,"endTime":417.919,"body":"on giving that build my cup way back up."},{"speaker":"Crystal Vilkaitis","startTime":417.979,"endTime":422.099,"body":"I felt so much better and more"},{"speaker":"Crystal Vilkaitis","startTime":417.979,"endTime":422.099,"body":"in my flow and in the zone."},{"speaker":"Crystal Vilkaitis","startTime":422.439,"endTime":424.029,"body":"And then we also sold well."},{"speaker":"Crystal Vilkaitis","startTime":424.069,"endTime":427.749,"body":"So it was like this win, win,"},{"speaker":"Crystal Vilkaitis","startTime":424.069,"endTime":427.749,"body":"because it helped the retailer."},{"speaker":"Crystal Vilkaitis","startTime":427.749,"endTime":428.699,"body":"They got free advice."},{"speaker":"Crystal Vilkaitis","startTime":429.049,"endTime":432.229,"body":"It pointed them to products that we"},{"speaker":"Crystal Vilkaitis","startTime":429.049,"endTime":432.229,"body":"can help grow their business even more."},{"speaker":"Crystal Vilkaitis","startTime":432.889,"endTime":435.299,"body":"I felt a lot better instead"},{"speaker":"Crystal Vilkaitis","startTime":432.889,"endTime":435.299,"body":"of sulking in my bed."},{"speaker":"Crystal Vilkaitis","startTime":435.299,"endTime":438.739,"body":"It was giving, I was giving"},{"speaker":"Crystal Vilkaitis","startTime":435.299,"endTime":438.739,"body":"to our amazing members."},{"speaker":"Crystal Vilkaitis","startTime":438.749,"endTime":445.899,"body":"So I just want the big takeaway for"},{"speaker":"Crystal Vilkaitis","startTime":438.749,"endTime":445.899,"body":"this week's episode to be focus on."},{"speaker":"Crystal Vilkaitis","startTime":446.419,"endTime":450.719,"body":"The positive things, the things"},{"speaker":"Crystal Vilkaitis","startTime":446.419,"endTime":450.719,"body":"that you want to bring more of into"},{"speaker":"Crystal Vilkaitis","startTime":450.719,"endTime":452.829,"body":"your store and into your business."},{"speaker":"Crystal Vilkaitis","startTime":452.829,"endTime":453.909,"body":"What do you want to expand?"},{"speaker":"Crystal Vilkaitis","startTime":453.909,"endTime":455.229,"body":"What do you want to amplify?"},{"speaker":"Crystal Vilkaitis","startTime":455.419,"endTime":456.719,"body":"Where's the store going?"},{"speaker":"Crystal Vilkaitis","startTime":457.029,"endTime":458.039,"body":"What visions do you have?"},{"speaker":"Crystal Vilkaitis","startTime":458.069,"endTime":460.999,"body":"And focus your energy on those things."},{"speaker":"Crystal Vilkaitis","startTime":461.579,"endTime":465.859,"body":"The final thing I'll say here, a journal"},{"speaker":"Crystal Vilkaitis","startTime":461.579,"endTime":465.859,"body":"entry that I actually did this morning"},{"speaker":"Crystal Vilkaitis","startTime":466.209,"endTime":471.889,"body":"was writing your vision, your like"},{"speaker":"Crystal Vilkaitis","startTime":466.209,"endTime":471.889,"body":"dream life and then after and write"},{"speaker":"Crystal Vilkaitis","startTime":471.889,"endTime":472.999,"body":"it as if it's like already happened."},{"speaker":"Crystal Vilkaitis","startTime":472.999,"endTime":473.449,"body":"You're in it."},{"speaker":"Crystal Vilkaitis","startTime":473.489,"endTime":474.339,"body":"You're in the dream life."},{"speaker":"Crystal Vilkaitis","startTime":474.604,"endTime":478.294,"body":"And then write the steps you had"},{"speaker":"Crystal Vilkaitis","startTime":474.604,"endTime":478.294,"body":"to take to get to the dream life."},{"speaker":"Crystal Vilkaitis","startTime":478.939,"endTime":485.429,"body":"Thats something thats a way better use"},{"speaker":"Crystal Vilkaitis","startTime":478.939,"endTime":485.429,"body":"of your time and energy and focus to"},{"speaker":"Crystal Vilkaitis","startTime":485.429,"endTime":490.939,"body":"do a journal prompt like that versus"},{"speaker":"Crystal Vilkaitis","startTime":485.429,"endTime":490.939,"body":"getting really sucked into the, all"},{"speaker":"Crystal Vilkaitis","startTime":490.939,"endTime":495.419,"body":"the media and the news and everything"},{"speaker":"Crystal Vilkaitis","startTime":490.939,"endTime":495.419,"body":"around the economy and the election"},{"speaker":"Crystal Vilkaitis","startTime":495.419,"endTime":498.199,"body":"year and cause the goods and all the"},{"speaker":"Crystal Vilkaitis","startTime":495.419,"endTime":498.199,"body":"things that are just so daunting."},{"speaker":"Crystal Vilkaitis","startTime":498.469,"endTime":499.829,"body":"Again, you can have your"},{"speaker":"Crystal Vilkaitis","startTime":498.469,"endTime":499.829,"body":"finger on the pulse."},{"speaker":"Crystal Vilkaitis","startTime":500.034,"endTime":502.814,"body":"You don't want to be"},{"speaker":"Crystal Vilkaitis","startTime":500.034,"endTime":502.814,"body":"like blind and deaf here."},{"speaker":"Crystal Vilkaitis","startTime":502.814,"endTime":506.254,"body":"We want to have an idea of what's"},{"speaker":"Crystal Vilkaitis","startTime":502.814,"endTime":506.254,"body":"going on in the world, but let's"},{"speaker":"Crystal Vilkaitis","startTime":506.264,"endTime":509.404,"body":"put majority of our time into the"},{"speaker":"Crystal Vilkaitis","startTime":506.264,"endTime":509.404,"body":"things that will grow us, expand us."},{"speaker":"Crystal Vilkaitis","startTime":509.914,"endTime":510.964,"body":"That feels good."},{"speaker":"Crystal Vilkaitis","startTime":511.154,"endTime":512.604,"body":"That puts us in a good place."},{"speaker":"Crystal Vilkaitis","startTime":512.964,"endTime":515.024,"body":"So we can help give back."},{"speaker":"Crystal Vilkaitis","startTime":515.229,"endTime":518.729,"body":"To whoever that is, our families,"},{"speaker":"Crystal Vilkaitis","startTime":515.229,"endTime":518.729,"body":"our communities, our customers."},{"speaker":"Crystal Vilkaitis","startTime":519.109,"endTime":522.419,"body":"And I think that journal prompt, that was"},{"speaker":"Crystal Vilkaitis","startTime":519.109,"endTime":522.419,"body":"something that was super fun for me to do"},{"speaker":"Crystal Vilkaitis","startTime":522.719,"endTime":524.829,"body":"and gave me these steps and action steps."},{"speaker":"Crystal Vilkaitis","startTime":524.829,"endTime":527.569,"body":"And now I can go work on these"},{"speaker":"Crystal Vilkaitis","startTime":524.829,"endTime":527.569,"body":"steps and that's a really good"},{"speaker":"Crystal Vilkaitis","startTime":527.569,"endTime":529.299,"body":"use of my energy and my time."},{"speaker":"Crystal Vilkaitis","startTime":530.109,"endTime":532.249,"body":"So I encourage you to do the same thing."},{"speaker":"Crystal Vilkaitis","startTime":532.929,"endTime":537.879,"body":"Be aware of where you're focusing"},{"speaker":"Crystal Vilkaitis","startTime":532.929,"endTime":537.879,"body":"your energy because it will expand."},{"speaker":"Crystal Vilkaitis","startTime":538.319,"endTime":539.329,"body":"It will amplify."},{"speaker":"Crystal Vilkaitis","startTime":539.854,"endTime":543.224,"body":"And I want you, I really do feel"},{"speaker":"Crystal Vilkaitis","startTime":539.854,"endTime":543.224,"body":"like it's going to get louder as"},{"speaker":"Crystal Vilkaitis","startTime":543.224,"endTime":544.604,"body":"we get closer to the election."},{"speaker":"Crystal Vilkaitis","startTime":544.614,"endTime":547.694,"body":"It's going to get more noise, it's going"},{"speaker":"Crystal Vilkaitis","startTime":544.614,"endTime":547.694,"body":"to get intense, it's going to be heated."},{"speaker":"Crystal Vilkaitis","startTime":548.194,"endTime":550.154,"body":"We're going to see a lot"},{"speaker":"Crystal Vilkaitis","startTime":548.194,"endTime":550.154,"body":"of stuff on social media."},{"speaker":"Crystal Vilkaitis","startTime":550.444,"endTime":553.714,"body":"Unfortunately with AI, there's the"},{"speaker":"Crystal Vilkaitis","startTime":550.444,"endTime":553.714,"body":"ability to have a lot of fake stuff."},{"speaker":"Crystal Vilkaitis","startTime":554.024,"endTime":556.274,"body":"And even without AI, people"},{"speaker":"Crystal Vilkaitis","startTime":554.024,"endTime":556.274,"body":"are just posting fake stuff"},{"speaker":"Crystal Vilkaitis","startTime":556.274,"endTime":557.094,"body":"and not researching anything."},{"speaker":"Crystal Vilkaitis","startTime":557.104,"endTime":558.434,"body":"You guys, there's so much noise."},{"speaker":"Crystal Vilkaitis","startTime":559.134,"endTime":561.224,"body":"Let's just focus on the"},{"speaker":"Crystal Vilkaitis","startTime":559.134,"endTime":561.224,"body":"stuff that we can control."},{"speaker":"Crystal Vilkaitis","startTime":561.914,"endTime":565.344,"body":"Let's just focus on the things,"},{"speaker":"Crystal Vilkaitis","startTime":561.914,"endTime":565.344,"body":"fill us up that amplify that we"},{"speaker":"Crystal Vilkaitis","startTime":565.374,"endTime":570.134,"body":"can monitor and manage and and live"},{"speaker":"Crystal Vilkaitis","startTime":565.374,"endTime":570.134,"body":"a little bit in a happy bubble."},{"speaker":"Crystal Vilkaitis","startTime":570.134,"endTime":572.284,"body":"I don't, I honestly don't"},{"speaker":"Crystal Vilkaitis","startTime":570.134,"endTime":572.284,"body":"see anything wrong with that."},{"speaker":"Crystal Vilkaitis","startTime":572.724,"endTime":573.994,"body":"So I encourage you to do that."},{"speaker":"Crystal Vilkaitis","startTime":574.324,"endTime":579.054,"body":"Paul mentioned a webinar on this call"},{"speaker":"Crystal Vilkaitis","startTime":574.324,"endTime":579.054,"body":"and we are doing it party people."},{"speaker":"Crystal Vilkaitis","startTime":579.054,"endTime":581.624,"body":"So if you want to register,"},{"speaker":"Crystal Vilkaitis","startTime":579.054,"endTime":581.624,"body":"this is a free webinar."},{"speaker":"Crystal Vilkaitis","startTime":581.634,"endTime":586.124,"body":"You can go to"},{"speaker":"Crystal Vilkaitis","startTime":581.634,"endTime":586.124,"body":"crystalmediaco.com/POP  Okay."},{"speaker":"Crystal Vilkaitis","startTime":586.124,"endTime":587.154,"body":"P O P."},{"speaker":"Crystal Vilkaitis","startTime":587.504,"endTime":591.874,"body":"The webinar name is the psychology"},{"speaker":"Crystal Vilkaitis","startTime":587.504,"endTime":591.874,"body":"of price with Paul Erickson."},{"speaker":"Crystal Vilkaitis","startTime":592.244,"endTime":600.034,"body":"It is happening on Tuesday, May 14th at 12"},{"speaker":"Crystal Vilkaitis","startTime":592.244,"endTime":600.034,"body":"PM, Eastern nine AM Pacific standard time."},{"speaker":"Crystal Vilkaitis","startTime":600.034,"endTime":602.644,"body":"So come join us on Tuesday, the 14th."},{"speaker":"Crystal Vilkaitis","startTime":602.654,"endTime":603.844,"body":"You can join us live."},{"speaker":"Crystal Vilkaitis","startTime":603.854,"endTime":604.834,"body":"If you can't."},{"speaker":"Crystal Vilkaitis","startTime":605.014,"endTime":606.274,"body":"Do that time."},{"speaker":"Crystal Vilkaitis","startTime":606.594,"endTime":607.334,"body":"That's okay."},{"speaker":"Crystal Vilkaitis","startTime":607.484,"endTime":608.824,"body":"We're going to record it."},{"speaker":"Crystal Vilkaitis","startTime":609.074,"endTime":610.964,"body":"But really try to make"},{"speaker":"Crystal Vilkaitis","startTime":609.074,"endTime":610.964,"body":"time to show up live."},{"speaker":"Crystal Vilkaitis","startTime":610.964,"endTime":612.694,"body":"Cause you can ask them"},{"speaker":"Crystal Vilkaitis","startTime":610.964,"endTime":612.694,"body":"questions to Paul too."},{"speaker":"Crystal Vilkaitis","startTime":612.694,"endTime":615.004,"body":"He's super engaging, has"},{"speaker":"Crystal Vilkaitis","startTime":612.694,"endTime":615.004,"body":"a lot of great experience."},{"speaker":"Crystal Vilkaitis","startTime":615.004,"endTime":618.534,"body":"If you enjoyed his episode this week,"},{"speaker":"Crystal Vilkaitis","startTime":615.004,"endTime":618.534,"body":"you're going to love his webinar."},{"speaker":"Crystal Vilkaitis","startTime":618.824,"endTime":619.674,"body":"So join us."},{"speaker":"Crystal Vilkaitis","startTime":619.674,"endTime":622.734,"body":"It's just going to make you a better"},{"speaker":"Crystal Vilkaitis","startTime":619.674,"endTime":622.734,"body":"retailer and something I want to share."},{"speaker":"Crystal Vilkaitis","startTime":622.734,"endTime":627.074,"body":"I loved how Paul answered the final"},{"speaker":"Crystal Vilkaitis","startTime":622.734,"endTime":627.074,"body":"question of what's the future of"},{"speaker":"Crystal Vilkaitis","startTime":627.074,"endTime":632.195,"body":"independent retail look like on this"},{"speaker":"Crystal Vilkaitis","startTime":627.074,"endTime":632.195,"body":"week's episode, because His answer will"},{"speaker":"Crystal Vilkaitis","startTime":632.235,"endTime":634.295,"body":"teach you how to be a successful retailer."},{"speaker":"Crystal Vilkaitis","startTime":635.115,"endTime":636.525,"body":"Listen all the way through."},{"speaker":"Crystal Vilkaitis","startTime":636.525,"endTime":638.945,"body":"Don't skip to that question"},{"speaker":"Crystal Vilkaitis","startTime":636.525,"endTime":638.945,"body":"and see how he answered it."},{"speaker":"Crystal Vilkaitis","startTime":638.995,"endTime":640.265,"body":"Listen to this whole episode."},{"speaker":"Crystal Vilkaitis","startTime":640.265,"endTime":641.265,"body":"Cause it's packed."},{"speaker":"Crystal Vilkaitis","startTime":641.605,"endTime":642.495,"body":"It's like a masterclass."},{"speaker":"Crystal Vilkaitis","startTime":642.915,"endTime":645.185,"body":"And be sure that you're really"},{"speaker":"Crystal Vilkaitis","startTime":642.915,"endTime":645.185,"body":"listening to how he answers that"},{"speaker":"Crystal Vilkaitis","startTime":645.185,"endTime":646.695,"body":"question, cause it's really good."},{"speaker":"Crystal Vilkaitis","startTime":646.94,"endTime":648.82,"body":"It's simple and it's powerful."},{"speaker":"Crystal Vilkaitis","startTime":649.0,"endTime":651.1,"body":"And I think for some, it could change."},{"speaker":"Crystal Vilkaitis","startTime":652.3,"endTime":653.42,"body":"It could change your business."},{"speaker":"Crystal Vilkaitis","startTime":653.45,"endTime":654.52,"body":"It could change you."},{"speaker":"Crystal Vilkaitis","startTime":654.85,"endTime":655.75,"body":"It could change your life."},{"speaker":"Crystal Vilkaitis","startTime":655.8,"endTime":656.81,"body":"It's a really empowered."},{"speaker":"Crystal Vilkaitis","startTime":656.83,"endTime":658.62,"body":"It's a very important thing that he said."},{"speaker":"Crystal Vilkaitis","startTime":658.62,"endTime":661.27,"body":"So enjoy this week's episode."},{"speaker":"Crystal Vilkaitis","startTime":661.45,"endTime":666.58,"body":"Next week, we've got Lori Foster,"},{"speaker":"Crystal Vilkaitis","startTime":661.45,"endTime":666.58,"body":"the owner of the dressing room."},{"speaker":"Crystal Vilkaitis","startTime":666.79,"endTime":670.11,"body":"She is an amazing retailer"},{"speaker":"Crystal Vilkaitis","startTime":666.79,"endTime":670.11,"body":"doing incredible things."},{"speaker":"Crystal Vilkaitis","startTime":670.11,"endTime":672.09,"body":"You're going to be very"},{"speaker":"Crystal Vilkaitis","startTime":670.11,"endTime":672.09,"body":"impressed with Lori."},{"speaker":"Crystal Vilkaitis","startTime":672.1,"endTime":674.39,"body":"She has so Such great"},{"speaker":"Crystal Vilkaitis","startTime":672.1,"endTime":674.39,"body":"advice in this episode."},{"speaker":"Crystal Vilkaitis","startTime":674.65,"endTime":678.95,"body":"I loved my conversation with her and"},{"speaker":"Crystal Vilkaitis","startTime":674.65,"endTime":678.95,"body":"I've known her for over a decade."},{"speaker":"Crystal Vilkaitis","startTime":678.97,"endTime":683.46,"body":"So it's really fun to connect and you're"},{"speaker":"Crystal Vilkaitis","startTime":678.97,"endTime":683.46,"body":"going to get a lot of encouragement,"},{"speaker":"Crystal Vilkaitis","startTime":683.46,"endTime":685.72,"body":"words of wisdom and inspiration from Lori."},{"speaker":"Crystal Vilkaitis","startTime":685.72,"endTime":686.86,"body":"So be sure to tune in."},{"speaker":"Crystal Vilkaitis","startTime":687.13,"endTime":688.51,"body":"I'll see you on that episode."},{"speaker":"Crystal Vilkaitis","startTime":688.51,"endTime":690.75,"body":"And remember that I am"},{"speaker":"Crystal Vilkaitis","startTime":688.51,"endTime":690.75,"body":"rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":690.8,"endTime":691.87,"body":"Have a great week ahead."},{"speaker":"Crystal Vilkaitis","startTime":692.1,"endTime":692.26,"body":"Bye."}]}