{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.573,"endTime":4.463,"body":"Evolve 2025"},{"speaker":"Crystal Vilkaitis","startTime":0.573,"endTime":4.463,"body":"tickets are now available."},{"speaker":"Crystal Vilkaitis","startTime":4.613,"endTime":7.463,"body":"We just wrapped an incredible conference."},{"speaker":"Crystal Vilkaitis","startTime":7.873,"endTime":11.433,"body":"Conference attendees were saying"},{"speaker":"Crystal Vilkaitis","startTime":7.873,"endTime":11.433,"body":"this was the best conference"},{"speaker":"Crystal Vilkaitis","startTime":11.583,"endTime":16.763,"body":"they've ever been to evolve is made"},{"speaker":"Crystal Vilkaitis","startTime":11.583,"endTime":16.763,"body":"exclusively for independent retailers."},{"speaker":"Crystal Vilkaitis","startTime":16.773,"endTime":21.133,"body":"So if you are a retailer and you want to"},{"speaker":"Crystal Vilkaitis","startTime":16.773,"endTime":21.133,"body":"evolve, you want to grow your business,"},{"speaker":"Crystal Vilkaitis","startTime":21.663,"endTime":26.418,"body":"lock in your ticket for next year now,"},{"speaker":"Crystal Vilkaitis","startTime":21.663,"endTime":26.418,"body":"because it's the cheapest it will ever be."},{"speaker":"Crystal Vilkaitis","startTime":26.678,"endTime":31.018,"body":"You could get tickets"},{"speaker":"Crystal Vilkaitis","startTime":26.678,"endTime":31.018,"body":"starting for as low as $297."},{"speaker":"Crystal Vilkaitis","startTime":31.378,"endTime":33.688,"body":"This is the time to secure your ticket."},{"speaker":"Crystal Vilkaitis","startTime":33.958,"endTime":35.446,"body":"They will never be this, cheap."},{"speaker":"Crystal Vilkaitis","startTime":36.236,"endTime":42.386,"body":"So get your ticket now at"},{"speaker":"Crystal Vilkaitis","startTime":36.236,"endTime":42.386,"body":"crystalmediaco.com/evolve."},{"speaker":"Crystal Vilkaitis","startTime":42.676,"endTime":44.296,"body":"And I can't wait to see you next year."},{"speaker":"Crystal Vilkaitis","startTime":46.648,"endTime":48.168,"body":"Welcome to Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":48.398,"endTime":50.148,"body":"I'm your host, Crystal Vilkaitis."},{"speaker":"Crystal Vilkaitis","startTime":50.578,"endTime":55.358,"body":"Here, we have engaging and informative"},{"speaker":"Crystal Vilkaitis","startTime":50.578,"endTime":55.358,"body":"conversations with successful indie"},{"speaker":"Crystal Vilkaitis","startTime":55.358,"endTime":57.078,"body":"retailers and industry experts."},{"speaker":"Crystal Vilkaitis","startTime":57.558,"endTime":60.188,"body":"Together, we learn, connect, and grow."},{"speaker":"Crystal Vilkaitis","startTime":60.758,"endTime":63.758,"body":"Don't miss our live after the"},{"speaker":"Crystal Vilkaitis","startTime":60.758,"endTime":63.758,"body":"show every Tuesday night in the"},{"speaker":"Crystal Vilkaitis","startTime":63.758,"endTime":65.378,"body":"Rooted in Retail Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":66.138,"endTime":68.698,"body":"Alright, here's today's episode."},{"speaker":"Crystal Vilkaitis","startTime":72.583,"endTime":73.263,"body":"We did it."},{"speaker":"Crystal Vilkaitis","startTime":73.643,"endTime":77.463,"body":"We did EVOLVE, year two, 2024."},{"speaker":"Crystal Vilkaitis","startTime":77.493,"endTime":82.113,"body":"It's in the books and holy"},{"speaker":"Crystal Vilkaitis","startTime":77.493,"endTime":82.113,"body":"guacamole, it was an epic event."},{"speaker":"Crystal Vilkaitis","startTime":82.183,"endTime":85.253,"body":"And in today's episode, I"},{"speaker":"Crystal Vilkaitis","startTime":82.183,"endTime":85.253,"body":"want to tell you about it."},{"speaker":"Crystal Vilkaitis","startTime":85.613,"endTime":88.813,"body":"I want to share a little bit of the"},{"speaker":"Crystal Vilkaitis","startTime":85.613,"endTime":88.813,"body":"behind the scenes, some of the highlights"},{"speaker":"Crystal Vilkaitis","startTime":88.823,"endTime":93.623,"body":"for me, and just take you into this"},{"speaker":"Crystal Vilkaitis","startTime":88.823,"endTime":93.623,"body":"world a little bit that we call EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":94.083,"endTime":100.053,"body":"If you were at EVOLVE, you know that"},{"speaker":"Crystal Vilkaitis","startTime":94.083,"endTime":100.053,"body":"this event was an incredible experience."},{"speaker":"Crystal Vilkaitis","startTime":100.223,"endTime":103.503,"body":"I am so proud of what my team and I did."},{"speaker":"Crystal Vilkaitis","startTime":103.823,"endTime":105.683,"body":"I honestly have no negative feedback."},{"speaker":"Crystal Vilkaitis","startTime":105.743,"endTime":108.433,"body":"This event was seamless, thankfully."},{"speaker":"Crystal Vilkaitis","startTime":108.493,"endTime":112.343,"body":"There was a few like very small"},{"speaker":"Crystal Vilkaitis","startTime":108.493,"endTime":112.343,"body":"tech problems we had, that were so"},{"speaker":"Crystal Vilkaitis","startTime":112.343,"endTime":117.403,"body":"small, but like everything flowed the"},{"speaker":"Crystal Vilkaitis","startTime":112.343,"endTime":117.403,"body":"agenda, the timing, the spacing, the"},{"speaker":"Crystal Vilkaitis","startTime":117.433,"endTime":122.583,"body":"speakers, the networking, everything"},{"speaker":"Crystal Vilkaitis","startTime":117.433,"endTime":122.583,"body":"connected and flowed and was so great."},{"speaker":"Crystal Vilkaitis","startTime":123.003,"endTime":127.648,"body":"And if you were there and you came"},{"speaker":"Crystal Vilkaitis","startTime":123.003,"endTime":127.648,"body":"up to me and said, how amazing"},{"speaker":"Crystal Vilkaitis","startTime":127.648,"endTime":128.928,"body":"this experience was for you."},{"speaker":"Crystal Vilkaitis","startTime":128.938,"endTime":130.958,"body":"Cause I had so many people"},{"speaker":"Crystal Vilkaitis","startTime":128.938,"endTime":130.958,"body":"come up and tell me that."},{"speaker":"Crystal Vilkaitis","startTime":131.018,"endTime":133.848,"body":"Thank you, because I"},{"speaker":"Crystal Vilkaitis","startTime":131.018,"endTime":133.848,"body":"love hearing it from you."},{"speaker":"Crystal Vilkaitis","startTime":134.078,"endTime":136.878,"body":"I love hearing that the impact"},{"speaker":"Crystal Vilkaitis","startTime":134.078,"endTime":136.878,"body":"that this event is having"},{"speaker":"Crystal Vilkaitis","startTime":136.898,"endTime":138.248,"body":"and how helpful my team is."},{"speaker":"Crystal Vilkaitis","startTime":138.968,"endTime":142.148,"body":"I just want to take you into"},{"speaker":"Crystal Vilkaitis","startTime":138.968,"endTime":142.148,"body":"this world a little bit."},{"speaker":"Crystal Vilkaitis","startTime":142.981,"endTime":147.271,"body":"My whole goal with EVOLVE, the reason I"},{"speaker":"Crystal Vilkaitis","startTime":142.981,"endTime":147.271,"body":"created this conference, and I've said"},{"speaker":"Crystal Vilkaitis","startTime":147.271,"endTime":154.681,"body":"this before is I wanted to create an"},{"speaker":"Crystal Vilkaitis","startTime":147.271,"endTime":154.681,"body":"event that I wish was available for me."},{"speaker":"Crystal Vilkaitis","startTime":154.811,"endTime":159.581,"body":"I go to a lot of different"},{"speaker":"Crystal Vilkaitis","startTime":154.811,"endTime":159.581,"body":"business conferences and events."},{"speaker":"Crystal Vilkaitis","startTime":159.651,"endTime":163.531,"body":"I've been to probably hundreds"},{"speaker":"Crystal Vilkaitis","startTime":159.651,"endTime":163.531,"body":"and I've spoke at them."},{"speaker":"Crystal Vilkaitis","startTime":163.541,"endTime":171.191,"body":"I've attended, now I plan them, but"},{"speaker":"Crystal Vilkaitis","startTime":163.541,"endTime":171.191,"body":"I always just saw these opportunities"},{"speaker":"Crystal Vilkaitis","startTime":171.421,"endTime":175.571,"body":"to tighten up a little bit from like"},{"speaker":"Crystal Vilkaitis","startTime":171.421,"endTime":175.571,"body":"an agenda and content perspective"},{"speaker":"Crystal Vilkaitis","startTime":175.571,"endTime":178.991,"body":"and opportunities to really create"},{"speaker":"Crystal Vilkaitis","startTime":175.571,"endTime":178.991,"body":"transformation in a very short"},{"speaker":"Crystal Vilkaitis","startTime":178.991,"endTime":184.851,"body":"period of time, like two days"},{"speaker":"Crystal Vilkaitis","startTime":178.991,"endTime":184.851,"body":"and add insane amount of value."},{"speaker":"Crystal Vilkaitis","startTime":185.511,"endTime":190.681,"body":"I think that if you've ever seen me speak"},{"speaker":"Crystal Vilkaitis","startTime":185.511,"endTime":190.681,"body":"or my team speak, one thing we're really"},{"speaker":"Crystal Vilkaitis","startTime":190.681,"endTime":195.281,"body":"known for at Crystal Media is having"},{"speaker":"Crystal Vilkaitis","startTime":190.681,"endTime":195.281,"body":"really high quality, high value content."},{"speaker":"Crystal Vilkaitis","startTime":195.291,"endTime":196.581,"body":"You're going to get a lot of notes."},{"speaker":"Crystal Vilkaitis","startTime":196.611,"endTime":198.061,"body":"You're going to get action items."},{"speaker":"Crystal Vilkaitis","startTime":198.061,"endTime":198.961,"body":"You're going to get a plan."},{"speaker":"Crystal Vilkaitis","startTime":198.971,"endTime":203.541,"body":"Like you get tools, you get strategies,"},{"speaker":"Crystal Vilkaitis","startTime":198.971,"endTime":203.541,"body":"you get so much out of our content."},{"speaker":"Crystal Vilkaitis","startTime":204.031,"endTime":209.421,"body":"And so if you could imagine that, taking"},{"speaker":"Crystal Vilkaitis","startTime":204.031,"endTime":209.421,"body":"that and amplifying it over two days."},{"speaker":"Crystal Vilkaitis","startTime":209.901,"endTime":211.941,"body":"I hand select these speakers."},{"speaker":"Crystal Vilkaitis","startTime":211.961,"endTime":216.431,"body":"I talk to them about what I'm looking"},{"speaker":"Crystal Vilkaitis","startTime":211.961,"endTime":216.431,"body":"to create and the value I need them to"},{"speaker":"Crystal Vilkaitis","startTime":216.651,"endTime":223.471,"body":"provide and, my goodness, the agenda"},{"speaker":"Crystal Vilkaitis","startTime":216.651,"endTime":223.471,"body":"for this year was out of this world."},{"speaker":"Crystal Vilkaitis","startTime":223.481,"endTime":228.841,"body":"We touched on so many aspects of"},{"speaker":"Crystal Vilkaitis","startTime":223.481,"endTime":228.841,"body":"business and retail, obviously from"},{"speaker":"Crystal Vilkaitis","startTime":228.841,"endTime":232.111,"body":"a Crystal Media perspective, we"},{"speaker":"Crystal Vilkaitis","startTime":228.841,"endTime":232.111,"body":"share social, digital marketing."},{"speaker":"Crystal Vilkaitis","startTime":232.761,"endTime":238.471,"body":"But we had merchandising, open"},{"speaker":"Crystal Vilkaitis","startTime":232.761,"endTime":238.471,"body":"to buy with inventory management."},{"speaker":"Crystal Vilkaitis","startTime":238.791,"endTime":243.481,"body":"We had a retailer, actually two"},{"speaker":"Crystal Vilkaitis","startTime":238.791,"endTime":243.481,"body":"retailers, speak Beth Rich and Kathy"},{"speaker":"Crystal Vilkaitis","startTime":243.481,"endTime":247.751,"body":"Cruz talking about knowing your"},{"speaker":"Crystal Vilkaitis","startTime":243.481,"endTime":247.751,"body":"numbers and all about the money, honey."},{"speaker":"Crystal Vilkaitis","startTime":247.751,"endTime":248.641,"body":"That was Kathy Cruz."},{"speaker":"Crystal Vilkaitis","startTime":248.641,"endTime":252.831,"body":"And Beth Rich was talking about how she"},{"speaker":"Crystal Vilkaitis","startTime":248.641,"endTime":252.831,"body":"tripled her store in just three years."},{"speaker":"Crystal Vilkaitis","startTime":252.891,"endTime":257.001,"body":"I had ByWickUp talk about protecting"},{"speaker":"Crystal Vilkaitis","startTime":252.891,"endTime":257.001,"body":"your assets , which is so critical"},{"speaker":"Crystal Vilkaitis","startTime":257.001,"endTime":258.591,"body":"because spamming is on the rise."},{"speaker":"Crystal Vilkaitis","startTime":258.601,"endTime":259.931,"body":"Hacking is on the rise."},{"speaker":"Crystal Vilkaitis","startTime":259.961,"endTime":265.721,"body":"Matt Harris talked about perspective"},{"speaker":"Crystal Vilkaitis","startTime":259.961,"endTime":265.721,"body":"and I really cannot wait to listen"},{"speaker":"Crystal Vilkaitis","startTime":265.741,"endTime":268.271,"body":"to all of my breakouts' replays."},{"speaker":"Crystal Vilkaitis","startTime":268.291,"endTime":271.581,"body":"That's actually something that"},{"speaker":"Crystal Vilkaitis","startTime":268.291,"endTime":271.581,"body":"we surprise our attendees with is"},{"speaker":"Crystal Vilkaitis","startTime":271.611,"endTime":273.341,"body":"they get replays to the sessions."},{"speaker":"Crystal Vilkaitis","startTime":273.951,"endTime":276.911,"body":"I can't wait to listen because"},{"speaker":"Crystal Vilkaitis","startTime":273.951,"endTime":276.911,"body":"I was popping in and out of"},{"speaker":"Crystal Vilkaitis","startTime":276.911,"endTime":278.821,"body":"all the topics, full houses."},{"speaker":"Crystal Vilkaitis","startTime":278.821,"endTime":282.931,"body":"It was engaged audiences, but I"},{"speaker":"Crystal Vilkaitis","startTime":278.821,"endTime":282.931,"body":"didn't get to hear the full thing,"},{"speaker":"Crystal Vilkaitis","startTime":282.941,"endTime":285.751,"body":"but every time I was in, I was"},{"speaker":"Crystal Vilkaitis","startTime":282.941,"endTime":285.751,"body":"like, \"Oh my God, this is so good."},{"speaker":"Crystal Vilkaitis","startTime":285.751,"endTime":286.501,"body":"I don't want to leave.\""},{"speaker":"Crystal Vilkaitis","startTime":286.521,"endTime":287.871,"body":"Like, my speakers brought it."},{"speaker":"Crystal Vilkaitis","startTime":288.481,"endTime":292.731,"body":"I opened the event really talking about"},{"speaker":"Crystal Vilkaitis","startTime":288.481,"endTime":292.731,"body":"wanting to create magic and that's"},{"speaker":"Crystal Vilkaitis","startTime":292.731,"endTime":297.431,"body":"something that is special to me and is"},{"speaker":"Crystal Vilkaitis","startTime":292.731,"endTime":297.431,"body":"important to me at events that I do."},{"speaker":"Crystal Vilkaitis","startTime":297.901,"endTime":302.451,"body":"And I had this talk about market"},{"speaker":"Crystal Vilkaitis","startTime":297.901,"endTime":302.451,"body":"magic, these seven things that I think"},{"speaker":"Crystal Vilkaitis","startTime":302.451,"endTime":305.021,"body":"retailers need to be really successful."},{"speaker":"Crystal Vilkaitis","startTime":305.021,"endTime":310.471,"body":"If you could check the box on these seven"},{"speaker":"Crystal Vilkaitis","startTime":305.021,"endTime":310.471,"body":"things, then you are a thriving retailer."},{"speaker":"Crystal Vilkaitis","startTime":310.751,"endTime":313.151,"body":"And I'm going to share those"},{"speaker":"Crystal Vilkaitis","startTime":310.751,"endTime":313.151,"body":"seven things on this episode."},{"speaker":"Crystal Vilkaitis","startTime":313.456,"endTime":317.196,"body":"If you don't have all these"},{"speaker":"Crystal Vilkaitis","startTime":313.456,"endTime":317.196,"body":"seven things, then that's okay."},{"speaker":"Crystal Vilkaitis","startTime":317.216,"endTime":318.816,"body":"Like you can work towards them."},{"speaker":"Crystal Vilkaitis","startTime":318.816,"endTime":323.676,"body":"My whole thought and my whole reasoning"},{"speaker":"Crystal Vilkaitis","startTime":318.816,"endTime":323.676,"body":"for sharing these things is to really"},{"speaker":"Crystal Vilkaitis","startTime":323.676,"endTime":327.486,"body":"help the retailer be motivated to"},{"speaker":"Crystal Vilkaitis","startTime":323.676,"endTime":327.486,"body":"look at your business and see where"},{"speaker":"Crystal Vilkaitis","startTime":327.516,"endTime":330.616,"body":"are the holes and where I could fill"},{"speaker":"Crystal Vilkaitis","startTime":327.516,"endTime":330.616,"body":"them with different opportunities."},{"speaker":"Crystal Vilkaitis","startTime":330.666,"endTime":336.566,"body":"And so those seven things were"},{"speaker":"Crystal Vilkaitis","startTime":330.666,"endTime":336.566,"body":"adaptability, speed to market, strong"},{"speaker":"Crystal Vilkaitis","startTime":336.576,"endTime":342.916,"body":"branding, data driven decisions, community"},{"speaker":"Crystal Vilkaitis","startTime":336.576,"endTime":342.916,"body":"engagement, strong online presence,"},{"speaker":"Crystal Vilkaitis","startTime":343.026,"endTime":345.336,"body":"and a memorable customer experience."},{"speaker":"Crystal Vilkaitis","startTime":345.856,"endTime":350.266,"body":"Now, you hear a lot about the"},{"speaker":"Crystal Vilkaitis","startTime":345.856,"endTime":350.266,"body":"experience side on Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":350.286,"endTime":351.976,"body":"I talk about it, my guests talk about it."},{"speaker":"Crystal Vilkaitis","startTime":352.356,"endTime":356.206,"body":"We talk about branding, but when we"},{"speaker":"Crystal Vilkaitis","startTime":352.356,"endTime":356.206,"body":"package all these things up together,"},{"speaker":"Crystal Vilkaitis","startTime":356.926,"endTime":359.476,"body":"Like I said, if you could check the"},{"speaker":"Crystal Vilkaitis","startTime":356.926,"endTime":359.476,"body":"box on all seven of these things,"},{"speaker":"Crystal Vilkaitis","startTime":359.476,"endTime":361.176,"body":"you are a successful business."},{"speaker":"Crystal Vilkaitis","startTime":361.596,"endTime":366.936,"body":"And one thing that I noticed from EVOLVE"},{"speaker":"Crystal Vilkaitis","startTime":361.596,"endTime":366.936,"body":"this year is I think that there's a"},{"speaker":"Crystal Vilkaitis","startTime":366.936,"endTime":370.476,"body":"big opportunity for retailers to be"},{"speaker":"Crystal Vilkaitis","startTime":366.936,"endTime":370.476,"body":"paying more attention to the data."},{"speaker":"Crystal Vilkaitis","startTime":371.266,"endTime":374.256,"body":"That was the feedback I was"},{"speaker":"Crystal Vilkaitis","startTime":371.266,"endTime":374.256,"body":"hearing from our attendees."},{"speaker":"Crystal Vilkaitis","startTime":374.286,"endTime":377.466,"body":"I have people do shares, like what's"},{"speaker":"Crystal Vilkaitis","startTime":374.286,"endTime":377.466,"body":"a big takeaway you learned today."},{"speaker":"Crystal Vilkaitis","startTime":377.726,"endTime":382.646,"body":"I love that because you hear from what"},{"speaker":"Crystal Vilkaitis","startTime":377.726,"endTime":382.646,"body":"other people are taking away and it"},{"speaker":"Crystal Vilkaitis","startTime":382.646,"endTime":384.516,"body":"reminds you, Oh yeah, that was good."},{"speaker":"Crystal Vilkaitis","startTime":384.516,"endTime":386.776,"body":"Or I didn't even pick up on"},{"speaker":"Crystal Vilkaitis","startTime":384.516,"endTime":386.776,"body":"that, but that's really great."},{"speaker":"Crystal Vilkaitis","startTime":387.396,"endTime":388.196,"body":"Oh, that store."},{"speaker":"Crystal Vilkaitis","startTime":388.216,"endTime":389.326,"body":"I need to go talk to her."},{"speaker":"Crystal Vilkaitis","startTime":389.326,"endTime":390.936,"body":"Like I could help her"},{"speaker":"Crystal Vilkaitis","startTime":389.326,"endTime":390.936,"body":"with that or whatever."},{"speaker":"Crystal Vilkaitis","startTime":390.936,"endTime":391.956,"body":"So I love those shares."},{"speaker":"Crystal Vilkaitis","startTime":392.426,"endTime":394.766,"body":"And a few people mentioned the data."},{"speaker":"Crystal Vilkaitis","startTime":394.961,"endTime":397.061,"body":"I had some personal one"},{"speaker":"Crystal Vilkaitis","startTime":394.961,"endTime":397.061,"body":"on one conversations."},{"speaker":"Crystal Vilkaitis","startTime":397.151,"endTime":398.711,"body":"People are like, \"I need"},{"speaker":"Crystal Vilkaitis","startTime":397.151,"endTime":398.711,"body":"to be looking at my data.\""},{"speaker":"Crystal Vilkaitis","startTime":399.161,"endTime":402.071,"body":"And this came down to"},{"speaker":"Crystal Vilkaitis","startTime":399.161,"endTime":402.071,"body":"your inventory management."},{"speaker":"Crystal Vilkaitis","startTime":402.081,"endTime":405.801,"body":"Dane Cohen with Management One was one"},{"speaker":"Crystal Vilkaitis","startTime":402.081,"endTime":405.801,"body":"of our opening keynotes and just had"},{"speaker":"Crystal Vilkaitis","startTime":405.801,"endTime":411.341,"body":"a really great presentation about, he"},{"speaker":"Crystal Vilkaitis","startTime":405.801,"endTime":411.341,"body":"actually showed this retailer Girl Tribe."},{"speaker":"Crystal Vilkaitis","startTime":412.096,"endTime":415.846,"body":"And they're doing those seven"},{"speaker":"Crystal Vilkaitis","startTime":412.096,"endTime":415.846,"body":"things like go check out Girl Tribe."},{"speaker":"Crystal Vilkaitis","startTime":416.156,"endTime":417.126,"body":"They're crushing it."},{"speaker":"Crystal Vilkaitis","startTime":417.126,"endTime":418.126,"body":"They're doing those seven things."},{"speaker":"Crystal Vilkaitis","startTime":418.126,"endTime":420.896,"body":"It was such a great"},{"speaker":"Crystal Vilkaitis","startTime":418.126,"endTime":420.896,"body":"example of market magic."},{"speaker":"Crystal Vilkaitis","startTime":421.356,"endTime":425.896,"body":"And he just talked about how making"},{"speaker":"Crystal Vilkaitis","startTime":421.356,"endTime":425.896,"body":"key decisions off of the data and how"},{"speaker":"Crystal Vilkaitis","startTime":425.896,"endTime":429.456,"body":"you're buying and what needs to go on"},{"speaker":"Crystal Vilkaitis","startTime":425.896,"endTime":429.456,"body":"sale and what you've got to get rid of."},{"speaker":"Crystal Vilkaitis","startTime":429.466,"endTime":432.136,"body":"Dane said, \"your inventory"},{"speaker":"Crystal Vilkaitis","startTime":429.466,"endTime":432.136,"body":"should not have a birthday.\""},{"speaker":"Crystal Vilkaitis","startTime":432.486,"endTime":433.376,"body":"I love that."},{"speaker":"Crystal Vilkaitis","startTime":433.376,"endTime":434.886,"body":"It always gets a lot of laughs."},{"speaker":"Crystal Vilkaitis","startTime":435.076,"endTime":436.356,"body":"But it is so true."},{"speaker":"Crystal Vilkaitis","startTime":436.496,"endTime":440.296,"body":"And so that data piece"},{"speaker":"Crystal Vilkaitis","startTime":436.496,"endTime":440.296,"body":"was just such a big thing."},{"speaker":"Crystal Vilkaitis","startTime":440.306,"endTime":445.236,"body":"Also, the data came into having"},{"speaker":"Crystal Vilkaitis","startTime":440.306,"endTime":445.236,"body":"more information on our email lists."},{"speaker":"Crystal Vilkaitis","startTime":445.876,"endTime":448.976,"body":"So I talked more about email"},{"speaker":"Crystal Vilkaitis","startTime":445.876,"endTime":448.976,"body":"marketing this year at EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":449.076,"endTime":453.576,"body":"I had a new session I did for our VIPs"},{"speaker":"Crystal Vilkaitis","startTime":449.076,"endTime":453.576,"body":"called What I've Been Thinking About."},{"speaker":"Crystal Vilkaitis","startTime":454.066,"endTime":459.546,"body":"And I go on these walks and I'm"},{"speaker":"Crystal Vilkaitis","startTime":454.066,"endTime":459.546,"body":"just often thinking about how can a"},{"speaker":"Crystal Vilkaitis","startTime":459.546,"endTime":462.266,"body":"retailer grow their business fastest."},{"speaker":"Crystal Vilkaitis","startTime":462.871,"endTime":464.601,"body":"It's the fastest and easiest way."},{"speaker":"Crystal Vilkaitis","startTime":465.061,"endTime":469.611,"body":"And because technology digital marketing"},{"speaker":"Crystal Vilkaitis","startTime":465.061,"endTime":469.611,"body":"is changing so quick, what I maybe"},{"speaker":"Crystal Vilkaitis","startTime":469.661,"endTime":472.781,"body":"thought would work really well, or what"},{"speaker":"Crystal Vilkaitis","startTime":469.661,"endTime":472.781,"body":"was working really well a year ago, two"},{"speaker":"Crystal Vilkaitis","startTime":472.781,"endTime":477.701,"body":"years ago, 10 years ago might not be"},{"speaker":"Crystal Vilkaitis","startTime":472.781,"endTime":477.701,"body":"what I would be suggesting this year."},{"speaker":"Crystal Vilkaitis","startTime":477.721,"endTime":479.471,"body":"And so I'm always just"},{"speaker":"Crystal Vilkaitis","startTime":477.721,"endTime":479.471,"body":"thinking about that."},{"speaker":"Crystal Vilkaitis","startTime":479.471,"endTime":483.091,"body":"And it was felt like it was sit"},{"speaker":"Crystal Vilkaitis","startTime":479.471,"endTime":483.091,"body":"down with me and let me tell you"},{"speaker":"Crystal Vilkaitis","startTime":483.091,"endTime":484.001,"body":"what I've been thinking about."},{"speaker":"Crystal Vilkaitis","startTime":484.021,"endTime":485.471,"body":"And email was a big part of that."},{"speaker":"Crystal Vilkaitis","startTime":485.726,"endTime":490.376,"body":"Now, what I was happy to see is in my"},{"speaker":"Crystal Vilkaitis","startTime":485.726,"endTime":490.376,"body":"VIP room, which we sold out of VIP."},{"speaker":"Crystal Vilkaitis","startTime":490.866,"endTime":494.056,"body":"Oh my goodness, it was so"},{"speaker":"Crystal Vilkaitis","startTime":490.866,"endTime":494.056,"body":"fun to see that we sold out."},{"speaker":"Crystal Vilkaitis","startTime":494.626,"endTime":497.116,"body":"We had a full house on our half day VIP."},{"speaker":"Crystal Vilkaitis","startTime":497.526,"endTime":499.926,"body":"Pretty much everybody is"},{"speaker":"Crystal Vilkaitis","startTime":497.526,"endTime":499.926,"body":"doing email marketing."},{"speaker":"Crystal Vilkaitis","startTime":500.026,"endTime":501.726,"body":"I was really happy to see that."},{"speaker":"Crystal Vilkaitis","startTime":501.726,"endTime":503.206,"body":"And they're at least sending monthly."},{"speaker":"Crystal Vilkaitis","startTime":503.506,"endTime":506.186,"body":"I do think there's opportunities"},{"speaker":"Crystal Vilkaitis","startTime":503.506,"endTime":506.186,"body":"to send more frequently."},{"speaker":"Crystal Vilkaitis","startTime":506.356,"endTime":510.106,"body":"Like every week, maybe multiple times"},{"speaker":"Crystal Vilkaitis","startTime":506.356,"endTime":510.106,"body":"a week, but we do this based off"},{"speaker":"Crystal Vilkaitis","startTime":510.106,"endTime":514.076,"body":"the segmentation and Miranda from"},{"speaker":"Crystal Vilkaitis","startTime":510.106,"endTime":514.076,"body":"Cloud Nine Pajamas talked about this"},{"speaker":"Crystal Vilkaitis","startTime":514.076,"endTime":515.716,"body":"on her Rooted in Retail episode."},{"speaker":"Crystal Vilkaitis","startTime":515.766,"endTime":518.926,"body":"But  she's making money in her sleep"},{"speaker":"Crystal Vilkaitis","startTime":515.766,"endTime":518.926,"body":"because she has all this data on"},{"speaker":"Crystal Vilkaitis","startTime":518.926,"endTime":522.506,"body":"her customers and can pull those"},{"speaker":"Crystal Vilkaitis","startTime":518.926,"endTime":522.506,"body":"lists based off of the data, the"},{"speaker":"Crystal Vilkaitis","startTime":522.506,"endTime":526.136,"body":"purchasing behaviors, and send email"},{"speaker":"Crystal Vilkaitis","startTime":522.506,"endTime":526.136,"body":"communications to get people to buy."},{"speaker":"Crystal Vilkaitis","startTime":526.676,"endTime":530.876,"body":"And so I noticed, as the questions"},{"speaker":"Crystal Vilkaitis","startTime":526.676,"endTime":530.876,"body":"and the conversations I was having."},{"speaker":"Crystal Vilkaitis","startTime":531.526,"endTime":536.196,"body":"I think that we're sending, but we"},{"speaker":"Crystal Vilkaitis","startTime":531.526,"endTime":536.196,"body":"don't have much data on our customers."},{"speaker":"Crystal Vilkaitis","startTime":536.236,"endTime":540.406,"body":"And so that's a massive opportunity that"},{"speaker":"Crystal Vilkaitis","startTime":536.236,"endTime":540.406,"body":"I saw for our attendees that I really"},{"speaker":"Crystal Vilkaitis","startTime":540.406,"endTime":545.186,"body":"hope they create that transformation"},{"speaker":"Crystal Vilkaitis","startTime":540.406,"endTime":545.186,"body":"by start collecting the data."},{"speaker":"Crystal Vilkaitis","startTime":545.436,"endTime":548.316,"body":"And you can collect that"},{"speaker":"Crystal Vilkaitis","startTime":545.436,"endTime":548.316,"body":"data by doing surveys."},{"speaker":"Crystal Vilkaitis","startTime":548.316,"endTime":551.876,"body":"You could do a contest, just asking"},{"speaker":"Crystal Vilkaitis","startTime":548.316,"endTime":551.876,"body":"people to fill out some more information"},{"speaker":"Crystal Vilkaitis","startTime":551.876,"endTime":555.806,"body":"to fill out their profile, depending on"},{"speaker":"Crystal Vilkaitis","startTime":551.876,"endTime":555.806,"body":"your POS and your email service provider."},{"speaker":"Crystal Vilkaitis","startTime":555.806,"endTime":559.876,"body":"You can sync those things together"},{"speaker":"Crystal Vilkaitis","startTime":555.806,"endTime":559.876,"body":"and get data like purchasing."},{"speaker":"Crystal Vilkaitis","startTime":560.096,"endTime":564.186,"body":"Data at one shop, our"},{"speaker":"Crystal Vilkaitis","startTime":560.096,"endTime":564.186,"body":"platinum sponsor of EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":564.476,"endTime":568.926,"body":"That's what his platform does, syncs"},{"speaker":"Crystal Vilkaitis","startTime":564.476,"endTime":568.926,"body":"into your POS and gets that data for you."},{"speaker":"Crystal Vilkaitis","startTime":568.936,"endTime":572.586,"body":"So check out oneshopretail.com"},{"speaker":"Crystal Vilkaitis","startTime":568.936,"endTime":572.586,"body":"if you need the data."},{"speaker":"Crystal Vilkaitis","startTime":572.896,"endTime":576.426,"body":"We just need to be making smarter"},{"speaker":"Crystal Vilkaitis","startTime":572.896,"endTime":576.426,"body":"decisions when it comes down to"},{"speaker":"Crystal Vilkaitis","startTime":576.916,"endTime":580.366,"body":"segmenting, whether it's our emails,"},{"speaker":"Crystal Vilkaitis","startTime":576.916,"endTime":580.366,"body":"if it's our Facebook advertising."},{"speaker":"Crystal Vilkaitis","startTime":581.041,"endTime":584.251,"body":"I talked about ads as well, because"},{"speaker":"Crystal Vilkaitis","startTime":581.041,"endTime":584.251,"body":"we have an ads agency at Crystal"},{"speaker":"Crystal Vilkaitis","startTime":584.251,"endTime":588.911,"body":"Media and our most successful"},{"speaker":"Crystal Vilkaitis","startTime":584.251,"endTime":588.911,"body":"clients are our scale clients."},{"speaker":"Crystal Vilkaitis","startTime":588.911,"endTime":591.161,"body":"They basically have everything"},{"speaker":"Crystal Vilkaitis","startTime":588.911,"endTime":591.161,"body":"that we offer at Crystal Media."},{"speaker":"Crystal Vilkaitis","startTime":591.161,"endTime":595.481,"body":"We do their ads, we run their listings,"},{"speaker":"Crystal Vilkaitis","startTime":591.161,"endTime":595.481,"body":"their insider members, they get a bunch"},{"speaker":"Crystal Vilkaitis","startTime":595.481,"endTime":599.501,"body":"of great perks and by being a scale"},{"speaker":"Crystal Vilkaitis","startTime":595.481,"endTime":599.501,"body":"client, it's like bundling everything."},{"speaker":"Crystal Vilkaitis","startTime":599.871,"endTime":603.781,"body":"So part of that is running their ads and"},{"speaker":"Crystal Vilkaitis","startTime":599.871,"endTime":603.781,"body":"I was showing case studies of how we are"},{"speaker":"Crystal Vilkaitis","startTime":603.781,"endTime":610.951,"body":"generating tens of thousands of dollars"},{"speaker":"Crystal Vilkaitis","startTime":603.781,"endTime":610.951,"body":"for retailers on like a $260 ad budget."},{"speaker":"Crystal Vilkaitis","startTime":611.011,"endTime":611.551,"body":"It's nuts."},{"speaker":"Crystal Vilkaitis","startTime":611.711,"endTime":615.921,"body":"One of the case studies I"},{"speaker":"Crystal Vilkaitis","startTime":611.711,"endTime":615.921,"body":"shared was a sewing company."},{"speaker":"Crystal Vilkaitis","startTime":616.281,"endTime":621.561,"body":"And before working with us, they"},{"speaker":"Crystal Vilkaitis","startTime":616.281,"endTime":621.561,"body":"had this event where in store"},{"speaker":"Crystal Vilkaitis","startTime":621.561,"endTime":623.431,"body":"event, they would market it."},{"speaker":"Crystal Vilkaitis","startTime":623.581,"endTime":626.661,"body":"They sold $30,000 from that one event."},{"speaker":"Crystal Vilkaitis","startTime":626.711,"endTime":629.061,"body":"We come on board, we advertise for them."},{"speaker":"Crystal Vilkaitis","startTime":629.091,"endTime":633.151,"body":"I believe our budget"},{"speaker":"Crystal Vilkaitis","startTime":629.091,"endTime":633.151,"body":"was like $260 or $285."},{"speaker":"Crystal Vilkaitis","startTime":633.211,"endTime":639.111,"body":"Like it was under $300 that we spent"},{"speaker":"Crystal Vilkaitis","startTime":633.211,"endTime":639.111,"body":"and their sales from that same event"},{"speaker":"Crystal Vilkaitis","startTime":639.321,"endTime":646.856,"body":"that they did $30,000 last year, they"},{"speaker":"Crystal Vilkaitis","startTime":639.321,"endTime":646.856,"body":"did $110,000 in 2023 because of our ads."},{"speaker":"Crystal Vilkaitis","startTime":646.856,"endTime":651.476,"body":"And so like just showing the"},{"speaker":"Crystal Vilkaitis","startTime":646.856,"endTime":651.476,"body":"power of Facebook advertising and"},{"speaker":"Crystal Vilkaitis","startTime":651.476,"endTime":654.806,"body":"how you do not need a big bucks"},{"speaker":"Crystal Vilkaitis","startTime":651.476,"endTime":654.806,"body":"budget when you are advertising."},{"speaker":"Crystal Vilkaitis","startTime":654.836,"endTime":659.546,"body":"Our ad clients are spending on average"},{"speaker":"Crystal Vilkaitis","startTime":654.836,"endTime":659.546,"body":"about $800 a month, but that can vary"},{"speaker":"Crystal Vilkaitis","startTime":659.546,"endTime":663.596,"body":"depending on events and what's going on"},{"speaker":"Crystal Vilkaitis","startTime":659.546,"endTime":663.596,"body":"and their goals and size of business."},{"speaker":"Crystal Vilkaitis","startTime":663.596,"endTime":667.256,"body":"You also need data when it"},{"speaker":"Crystal Vilkaitis","startTime":663.596,"endTime":667.256,"body":"comes to your ads, because you"},{"speaker":"Crystal Vilkaitis","startTime":667.256,"endTime":668.606,"body":"want to be really targeted."},{"speaker":"Crystal Vilkaitis","startTime":668.616,"endTime":672.156,"body":"You want that messaging to be very"},{"speaker":"Crystal Vilkaitis","startTime":668.616,"endTime":672.156,"body":"specific to who's going to be seeing it."},{"speaker":"Crystal Vilkaitis","startTime":672.156,"endTime":673.886,"body":"And so there should be a strategy there."},{"speaker":"Crystal Vilkaitis","startTime":673.916,"endTime":676.296,"body":"That's obviously why"},{"speaker":"Crystal Vilkaitis","startTime":673.916,"endTime":676.296,"body":"we have an ads agency."},{"speaker":"Crystal Vilkaitis","startTime":676.436,"endTime":680.006,"body":"We could do this for you, reach out"},{"speaker":"Crystal Vilkaitis","startTime":676.436,"endTime":680.006,"body":"if you want to learn more, you could"},{"speaker":"Crystal Vilkaitis","startTime":680.006,"endTime":682.106,"body":"go to our site, crystalmediaco.com."},{"speaker":"Crystal Vilkaitis","startTime":682.601,"endTime":685.651,"body":"And you could either read about"},{"speaker":"Crystal Vilkaitis","startTime":682.601,"endTime":685.651,"body":"ads management or scale or book"},{"speaker":"Crystal Vilkaitis","startTime":685.651,"endTime":687.791,"body":"a call with Pauline and she"},{"speaker":"Crystal Vilkaitis","startTime":685.651,"endTime":687.791,"body":"could tell you more about it."},{"speaker":"Crystal Vilkaitis","startTime":687.791,"endTime":690.721,"body":"But it just comes back to"},{"speaker":"Crystal Vilkaitis","startTime":687.791,"endTime":690.721,"body":"that data of making sure that"},{"speaker":"Crystal Vilkaitis","startTime":690.721,"endTime":691.621,"body":"we're pulling the right lists."},{"speaker":"Crystal Vilkaitis","startTime":691.621,"endTime":692.641,"body":"We're segmenting."},{"speaker":"Crystal Vilkaitis","startTime":692.641,"endTime":696.821,"body":"Our creative, what the video says,"},{"speaker":"Crystal Vilkaitis","startTime":692.641,"endTime":696.821,"body":"or the image looks like, or the copy."},{"speaker":"Crystal Vilkaitis","startTime":696.821,"endTime":699.221,"body":"It all connects back to the audience."},{"speaker":"Crystal Vilkaitis","startTime":699.531,"endTime":701.421,"body":"Our inventory, our open to buy."},{"speaker":"Crystal Vilkaitis","startTime":701.431,"endTime":703.381,"body":"We're making decisions"},{"speaker":"Crystal Vilkaitis","startTime":701.431,"endTime":703.381,"body":"based off of the data."},{"speaker":"Crystal Vilkaitis","startTime":703.761,"endTime":707.401,"body":"That was just such a big"},{"speaker":"Crystal Vilkaitis","startTime":703.761,"endTime":707.401,"body":"takeaway I got from EVOLVE 2024."},{"speaker":"Crystal Vilkaitis","startTime":708.101,"endTime":712.101,"body":"Some additional things that I"},{"speaker":"Crystal Vilkaitis","startTime":708.101,"endTime":712.101,"body":"got, we had a couple of panels."},{"speaker":"Crystal Vilkaitis","startTime":712.241,"endTime":713.551,"body":"And I love panels."},{"speaker":"Crystal Vilkaitis","startTime":713.591,"endTime":718.701,"body":"For me personally, I just really"},{"speaker":"Crystal Vilkaitis","startTime":713.591,"endTime":718.701,"body":"love hearing the diverse perspectives"},{"speaker":"Crystal Vilkaitis","startTime":718.701,"endTime":721.471,"body":"and his experience that people have."},{"speaker":"Crystal Vilkaitis","startTime":721.631,"endTime":724.201,"body":"And I had a really great panel."},{"speaker":"Crystal Vilkaitis","startTime":724.211,"endTime":725.911,"body":"It was Natalie Garner with Dr."},{"speaker":"Crystal Vilkaitis","startTime":725.911,"endTime":730.366,"body":"Doug's, Nick McHenry with One Shop"},{"speaker":"Crystal Vilkaitis","startTime":725.911,"endTime":730.366,"body":"Retail, Kathy Donovan Wagner with"},{"speaker":"Crystal Vilkaitis","startTime":730.386,"endTime":734.806,"body":"Retail Mavens, Vi Wickham with"},{"speaker":"Crystal Vilkaitis","startTime":730.386,"endTime":734.806,"body":"the Wizard of Ads, and then me."},{"speaker":"Crystal Vilkaitis","startTime":734.826,"endTime":738.666,"body":"And we're going to air this"},{"speaker":"Crystal Vilkaitis","startTime":734.826,"endTime":738.666,"body":"panel on Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":738.676,"endTime":740.406,"body":"So you're going to hear"},{"speaker":"Crystal Vilkaitis","startTime":738.676,"endTime":740.406,"body":"the whole conversation."},{"speaker":"Crystal Vilkaitis","startTime":740.816,"endTime":744.126,"body":"It was one of my big highlights"},{"speaker":"Crystal Vilkaitis","startTime":740.816,"endTime":744.126,"body":"over these two and a half days."},{"speaker":"Crystal Vilkaitis","startTime":744.506,"endTime":746.906,"body":"I really loved the content"},{"speaker":"Crystal Vilkaitis","startTime":744.506,"endTime":746.906,"body":"that came out of that."},{"speaker":"Crystal Vilkaitis","startTime":746.956,"endTime":748.596,"body":"I loved the conversation."},{"speaker":"Crystal Vilkaitis","startTime":748.846,"endTime":753.606,"body":"I loved how real the advice was  talking"},{"speaker":"Crystal Vilkaitis","startTime":748.846,"endTime":753.606,"body":"about vulnerabilities and opening"},{"speaker":"Crystal Vilkaitis","startTime":753.606,"endTime":757.556,"body":"up and stepping in truly to who you"},{"speaker":"Crystal Vilkaitis","startTime":753.606,"endTime":757.556,"body":"are, but then also just some real"},{"speaker":"Crystal Vilkaitis","startTime":757.566,"endTime":759.616,"body":"practical and tactical advice too."},{"speaker":"Crystal Vilkaitis","startTime":759.626,"endTime":761.986,"body":"So that was a big highlight for me."},{"speaker":"Crystal Vilkaitis","startTime":761.986,"endTime":763.226,"body":"I loved it so much."},{"speaker":"Crystal Vilkaitis","startTime":763.506,"endTime":766.916,"body":"And then we did our generational"},{"speaker":"Crystal Vilkaitis","startTime":763.506,"endTime":766.916,"body":"shopping panel as well."},{"speaker":"Crystal Vilkaitis","startTime":766.916,"endTime":767.966,"body":"We did that last year."},{"speaker":"Crystal Vilkaitis","startTime":768.481,"endTime":771.151,"body":"You can hear last year's on Rooted."},{"speaker":"Crystal Vilkaitis","startTime":771.161,"endTime":772.811,"body":"I did air it on Rooted."},{"speaker":"Crystal Vilkaitis","startTime":773.271,"endTime":775.871,"body":"I don't have the episode number"},{"speaker":"Crystal Vilkaitis","startTime":773.271,"endTime":775.871,"body":"off the top of my  head, but we"},{"speaker":"Crystal Vilkaitis","startTime":775.871,"endTime":777.321,"body":"can link to that in the show notes."},{"speaker":"Crystal Vilkaitis","startTime":778.081,"endTime":781.171,"body":"But  there were two takeaways"},{"speaker":"Crystal Vilkaitis","startTime":778.081,"endTime":781.171,"body":"in that generational shopping"},{"speaker":"Crystal Vilkaitis","startTime":781.171,"endTime":782.691,"body":"panel that I had this year."},{"speaker":"Crystal Vilkaitis","startTime":782.921,"endTime":787.721,"body":"One is that the panel asks"},{"speaker":"Crystal Vilkaitis","startTime":782.921,"endTime":787.721,"body":"do you do mystery shopping?"},{"speaker":"Crystal Vilkaitis","startTime":788.536,"endTime":794.686,"body":"And 2 people's hands raised in the"},{"speaker":"Crystal Vilkaitis","startTime":788.536,"endTime":794.686,"body":"audience and we had about 220 attendees."},{"speaker":"Crystal Vilkaitis","startTime":795.036,"endTime":798.796,"body":"We more than doubled our"},{"speaker":"Crystal Vilkaitis","startTime":795.036,"endTime":798.796,"body":"our attendance in 2023."},{"speaker":"Crystal Vilkaitis","startTime":799.076,"endTime":800.186,"body":"We had a grateful room."},{"speaker":"Crystal Vilkaitis","startTime":800.186,"endTime":800.976,"body":"It was awesome."},{"speaker":"Crystal Vilkaitis","startTime":801.246,"endTime":804.876,"body":"So if I have over 200 people in"},{"speaker":"Crystal Vilkaitis","startTime":801.246,"endTime":804.876,"body":"attendance and two people are raising"},{"speaker":"Crystal Vilkaitis","startTime":804.876,"endTime":806.866,"body":"their hand for mystery shopping."},{"speaker":"Crystal Vilkaitis","startTime":807.266,"endTime":810.166,"body":"I feel like that's a massive"},{"speaker":"Crystal Vilkaitis","startTime":807.266,"endTime":810.166,"body":"opportunity for retailers."},{"speaker":"Crystal Vilkaitis","startTime":810.226,"endTime":814.916,"body":"I think you need to hire mystery"},{"speaker":"Crystal Vilkaitis","startTime":810.226,"endTime":814.916,"body":"shoppers and you could go through a"},{"speaker":"Crystal Vilkaitis","startTime":814.936,"endTime":817.156,"body":"company that actually facilitates this."},{"speaker":"Crystal Vilkaitis","startTime":817.176,"endTime":820.686,"body":"Like they find the person, they give"},{"speaker":"Crystal Vilkaitis","startTime":817.176,"endTime":820.686,"body":"them the gig, what they need to look for."},{"speaker":"Crystal Vilkaitis","startTime":820.686,"endTime":821.786,"body":"They'll collect the materials."},{"speaker":"Crystal Vilkaitis","startTime":821.786,"endTime":824.736,"body":"And often that person's just getting"},{"speaker":"Crystal Vilkaitis","startTime":821.786,"endTime":824.736,"body":"paid a very small amount to do"},{"speaker":"Crystal Vilkaitis","startTime":824.736,"endTime":826.366,"body":"it, but they'll get store credit."},{"speaker":"Crystal Vilkaitis","startTime":826.861,"endTime":831.031,"body":"So they could go in and they could spend"},{"speaker":"Crystal Vilkaitis","startTime":826.861,"endTime":831.031,"body":"$25 and basically they get that whatever"},{"speaker":"Crystal Vilkaitis","startTime":831.031,"endTime":834.791,"body":"they buy for free in exchange for their"},{"speaker":"Crystal Vilkaitis","startTime":831.031,"endTime":834.791,"body":"advice on their experience for shopping."},{"speaker":"Crystal Vilkaitis","startTime":835.431,"endTime":839.471,"body":"When I was working retail, I've"},{"speaker":"Crystal Vilkaitis","startTime":835.431,"endTime":839.471,"body":"worked several retail jobs,"},{"speaker":"Crystal Vilkaitis","startTime":839.491,"endTime":843.051,"body":"but one of them was Legs Haynes"},{"speaker":"Crystal Vilkaitis","startTime":839.491,"endTime":843.051,"body":"Valley Playtex at the outlet mall."},{"speaker":"Crystal Vilkaitis","startTime":843.421,"endTime":846.441,"body":"And we would get secret"},{"speaker":"Crystal Vilkaitis","startTime":843.421,"endTime":846.441,"body":"shopped there all the time."},{"speaker":"Crystal Vilkaitis","startTime":846.451,"endTime":850.831,"body":"I just remember like constantly getting"},{"speaker":"Crystal Vilkaitis","startTime":846.451,"endTime":850.831,"body":"these reports every month about who"},{"speaker":"Crystal Vilkaitis","startTime":850.831,"endTime":853.081,"body":"was working, what was the experience."},{"speaker":"Crystal Vilkaitis","startTime":853.431,"endTime":857.921,"body":"And as a an employee, like I just"},{"speaker":"Crystal Vilkaitis","startTime":853.431,"endTime":857.921,"body":"always hoped that I would get really"},{"speaker":"Crystal Vilkaitis","startTime":857.921,"endTime":862.259,"body":"good remarks and it creates more of"},{"speaker":"Crystal Vilkaitis","startTime":857.921,"endTime":862.259,"body":"that accountability for the employees"},{"speaker":"Crystal Vilkaitis","startTime":862.259,"endTime":866.603,"body":"because you never know if this"},{"speaker":"Crystal Vilkaitis","startTime":862.259,"endTime":866.603,"body":"stranger is a secret shopper or not."},{"speaker":"Crystal Vilkaitis","startTime":866.603,"endTime":872.909,"body":"So you want to just deliver excellent"},{"speaker":"Crystal Vilkaitis","startTime":866.603,"endTime":872.909,"body":"experience always, because that's at"},{"speaker":"Crystal Vilkaitis","startTime":872.909,"endTime":874.099,"body":"least the store that I worked for."},{"speaker":"Crystal Vilkaitis","startTime":874.109,"endTime":875.669,"body":"That's what we were trying to provide."},{"speaker":"Crystal Vilkaitis","startTime":875.859,"endTime":877.379,"body":"We cared about that experience."},{"speaker":"Crystal Vilkaitis","startTime":877.689,"endTime":879.719,"body":"And then you don't know if you're"},{"speaker":"Crystal Vilkaitis","startTime":877.689,"endTime":879.719,"body":"going to be mystery shopped or not."},{"speaker":"Crystal Vilkaitis","startTime":879.719,"endTime":881.699,"body":"So it's just like, give"},{"speaker":"Crystal Vilkaitis","startTime":879.719,"endTime":881.699,"body":"it your all, all the time."},{"speaker":"Crystal Vilkaitis","startTime":882.319,"endTime":886.229,"body":"And so the fact that retailers"},{"speaker":"Crystal Vilkaitis","startTime":882.319,"endTime":886.229,"body":"aren't doing this, like I was"},{"speaker":"Crystal Vilkaitis","startTime":886.229,"endTime":887.429,"body":"saying, you could hire somebody."},{"speaker":"Crystal Vilkaitis","startTime":887.429,"endTime":891.479,"body":"I think that there's a company called"},{"speaker":"Crystal Vilkaitis","startTime":887.429,"endTime":891.479,"body":"Bestmark that does mystery shopping."},{"speaker":"Crystal Vilkaitis","startTime":891.479,"endTime":895.749,"body":"You could Google, see if there's something"},{"speaker":"Crystal Vilkaitis","startTime":891.479,"endTime":895.749,"body":"in your area, but you can also just have"},{"speaker":"Crystal Vilkaitis","startTime":895.749,"endTime":903.974,"body":"a friends sister or, a friend's nieces,"},{"speaker":"Crystal Vilkaitis","startTime":895.749,"endTime":903.974,"body":"boyfriend, or like somebody in your"},{"speaker":"Crystal Vilkaitis","startTime":903.974,"endTime":907.514,"body":"life that your team doesn't know them."},{"speaker":"Crystal Vilkaitis","startTime":908.264,"endTime":910.564,"body":"And then they would just come in"},{"speaker":"Crystal Vilkaitis","startTime":908.264,"endTime":910.564,"body":"and just give them some guidelines."},{"speaker":"Crystal Vilkaitis","startTime":910.564,"endTime":914.554,"body":"Like I want you to really pay attention"},{"speaker":"Crystal Vilkaitis","startTime":910.564,"endTime":914.554,"body":"to the cleanliness of the store."},{"speaker":"Crystal Vilkaitis","startTime":914.774,"endTime":916.474,"body":"How soon does somebody greet you?"},{"speaker":"Crystal Vilkaitis","startTime":916.484,"endTime":917.844,"body":"How do they greet you?"},{"speaker":"Crystal Vilkaitis","startTime":918.439,"endTime":924.109,"body":"Search for something specific or maybe"},{"speaker":"Crystal Vilkaitis","startTime":918.439,"endTime":924.109,"body":"not just give them what you want to learn."},{"speaker":"Crystal Vilkaitis","startTime":924.539,"endTime":926.799,"body":"And you could be doing this every month."},{"speaker":"Crystal Vilkaitis","startTime":926.819,"endTime":931.009,"body":"And I would tell my employees, we've"},{"speaker":"Crystal Vilkaitis","startTime":926.819,"endTime":931.009,"body":"implemented a secret shopping program."},{"speaker":"Crystal Vilkaitis","startTime":931.439,"endTime":935.509,"body":"And at any point, a secret shopper,"},{"speaker":"Crystal Vilkaitis","startTime":931.439,"endTime":935.509,"body":"a mystery shopper could be coming in"},{"speaker":"Crystal Vilkaitis","startTime":935.509,"endTime":939.964,"body":"here and have an experience with you"},{"speaker":"Crystal Vilkaitis","startTime":935.509,"endTime":939.964,"body":"and I'm going to get the feedback back."},{"speaker":"Crystal Vilkaitis","startTime":940.414,"endTime":944.504,"body":"Make sure you're following"},{"speaker":"Crystal Vilkaitis","startTime":940.414,"endTime":944.504,"body":"XYZ, or our SOPs, and you're"},{"speaker":"Crystal Vilkaitis","startTime":944.504,"endTime":945.794,"body":"delivering excellent service."},{"speaker":"Crystal Vilkaitis","startTime":945.804,"endTime":948.424,"body":"I just saw a massive opportunity for that."},{"speaker":"Crystal Vilkaitis","startTime":948.424,"endTime":952.534,"body":"That the fact that two people raise"},{"speaker":"Crystal Vilkaitis","startTime":948.424,"endTime":952.534,"body":"their hand, you, this is also data."},{"speaker":"Crystal Vilkaitis","startTime":952.744,"endTime":957.314,"body":"You could get so much information"},{"speaker":"Crystal Vilkaitis","startTime":952.744,"endTime":957.314,"body":"and data out of that experience"},{"speaker":"Crystal Vilkaitis","startTime":957.314,"endTime":958.744,"body":"from these mystery shoppers."},{"speaker":"Crystal Vilkaitis","startTime":958.754,"endTime":963.279,"body":"So if you're somebody who's also not"},{"speaker":"Crystal Vilkaitis","startTime":958.754,"endTime":963.279,"body":"doing that or never does it, that would"},{"speaker":"Crystal Vilkaitis","startTime":963.279,"endTime":964.699,"body":"be an action item I would give you."},{"speaker":"Crystal Vilkaitis","startTime":964.926,"endTime":969.766,"body":"Another thing that came out of that"},{"speaker":"Crystal Vilkaitis","startTime":964.926,"endTime":969.766,"body":"generational shopping panel was the, I"},{"speaker":"Crystal Vilkaitis","startTime":969.776,"endTime":971.726,"body":"think they call her the silent generation."},{"speaker":"Crystal Vilkaitis","startTime":971.726,"endTime":972.426,"body":"It was Sandy."},{"speaker":"Crystal Vilkaitis","startTime":972.426,"endTime":973.876,"body":"She's the oldest generation."},{"speaker":"Crystal Vilkaitis","startTime":973.886,"endTime":974.896,"body":"She's so funny."},{"speaker":"Crystal Vilkaitis","startTime":975.666,"endTime":981.236,"body":"She was talking about how she likes"},{"speaker":"Crystal Vilkaitis","startTime":975.666,"endTime":981.236,"body":"watching Facebook lives, but if she's"},{"speaker":"Crystal Vilkaitis","startTime":981.386,"endTime":984.876,"body":"watching a live and she's liking these"},{"speaker":"Crystal Vilkaitis","startTime":981.386,"endTime":984.876,"body":"products, what she's going to do is"},{"speaker":"Crystal Vilkaitis","startTime":984.876,"endTime":988.396,"body":"she's going to set the phone down while"},{"speaker":"Crystal Vilkaitis","startTime":984.876,"endTime":988.396,"body":"it's live streaming and she's going to"},{"speaker":"Crystal Vilkaitis","startTime":988.396,"endTime":993.766,"body":"go grab a piece of paper and she wants"},{"speaker":"Crystal Vilkaitis","startTime":988.396,"endTime":993.766,"body":"to write down the location and the name"},{"speaker":"Crystal Vilkaitis","startTime":993.776,"endTime":995.456,"body":"and the information about the store."},{"speaker":"Crystal Vilkaitis","startTime":995.746,"endTime":997.776,"body":"So she could go in and purchase."},{"speaker":"Crystal Vilkaitis","startTime":997.806,"endTime":1003.776,"body":"Because she maybe doesn't feel comfortable"},{"speaker":"Crystal Vilkaitis","startTime":997.806,"endTime":1003.776,"body":"with writing comment or commenting sold."},{"speaker":"Crystal Vilkaitis","startTime":1003.996,"endTime":1008.396,"body":"She might not feel comfortable being like,"},{"speaker":"Crystal Vilkaitis","startTime":1003.996,"endTime":1008.396,"body":"I'll take the medium, or how do I buy?"},{"speaker":"Crystal Vilkaitis","startTime":1008.396,"endTime":1008.416,"body":"Okay."},{"speaker":"Crystal Vilkaitis","startTime":1008.646,"endTime":1012.676,"body":"But she's watching, but she wants"},{"speaker":"Crystal Vilkaitis","startTime":1008.646,"endTime":1012.676,"body":"to then write down your location"},{"speaker":"Crystal Vilkaitis","startTime":1012.686,"endTime":1014.536,"body":"and then come in and shop with you."},{"speaker":"Crystal Vilkaitis","startTime":1015.266,"endTime":1020.006,"body":"So the key point here is when you're"},{"speaker":"Crystal Vilkaitis","startTime":1015.266,"endTime":1020.006,"body":"going live, you can pin a comment"},{"speaker":"Crystal Vilkaitis","startTime":1020.016,"endTime":1023.066,"body":"to the top and that you could"},{"speaker":"Crystal Vilkaitis","startTime":1020.016,"endTime":1023.066,"body":"change whatever that comment is."},{"speaker":"Crystal Vilkaitis","startTime":1023.106,"endTime":1026.256,"body":"So when you first go live, I"},{"speaker":"Crystal Vilkaitis","startTime":1023.106,"endTime":1026.256,"body":"would recommend like telling"},{"speaker":"Crystal Vilkaitis","startTime":1026.256,"endTime":1027.466,"body":"people what they need to do."},{"speaker":"Crystal Vilkaitis","startTime":1027.691,"endTime":1029.191,"body":"On your live stream in order to buy."},{"speaker":"Crystal Vilkaitis","startTime":1029.421,"endTime":1032.551,"body":"And if one of those things is just to"},{"speaker":"Crystal Vilkaitis","startTime":1029.421,"endTime":1032.551,"body":"come in or call, you're going to want"},{"speaker":"Crystal Vilkaitis","startTime":1032.551,"endTime":1036.151,"body":"your address and your phone number in that"},{"speaker":"Crystal Vilkaitis","startTime":1032.551,"endTime":1036.151,"body":"pinned comment, because then think about"},{"speaker":"Crystal Vilkaitis","startTime":1036.151,"endTime":1040.131,"body":"Sandy, she can just see it right there"},{"speaker":"Crystal Vilkaitis","startTime":1036.151,"endTime":1040.131,"body":"in the pinned comment and write it down."},{"speaker":"Crystal Vilkaitis","startTime":1040.131,"endTime":1041.991,"body":"And it makes that so easy for her."},{"speaker":"Crystal Vilkaitis","startTime":1041.991,"endTime":1045.401,"body":"She doesn't have to look at your store"},{"speaker":"Crystal Vilkaitis","startTime":1041.991,"endTime":1045.401,"body":"name, go Google to find the location."},{"speaker":"Crystal Vilkaitis","startTime":1045.661,"endTime":1049.466,"body":"What if you're not managing your"},{"speaker":"Crystal Vilkaitis","startTime":1045.661,"endTime":1049.466,"body":"listings through a program like Get"},{"speaker":"Crystal Vilkaitis","startTime":1049.466,"endTime":1050.926,"body":"Listed that we could do it for you."},{"speaker":"Crystal Vilkaitis","startTime":1051.146,"endTime":1053.626,"body":"So then you're not showing"},{"speaker":"Crystal Vilkaitis","startTime":1051.146,"endTime":1053.626,"body":"up or it's wrong information."},{"speaker":"Crystal Vilkaitis","startTime":1053.626,"endTime":1054.796,"body":"You have the wrong hours on there."},{"speaker":"Crystal Vilkaitis","startTime":1054.996,"endTime":1056.346,"body":"She now shows up at your store."},{"speaker":"Crystal Vilkaitis","startTime":1056.346,"endTime":1058.846,"body":"She wants to buy the things she"},{"speaker":"Crystal Vilkaitis","startTime":1056.346,"endTime":1058.846,"body":"saw on the live stream, but you're"},{"speaker":"Crystal Vilkaitis","startTime":1058.846,"endTime":1060.606,"body":"not open because it's wrong hours."},{"speaker":"Crystal Vilkaitis","startTime":1060.606,"endTime":1061.646,"body":"Then it's bad experience."},{"speaker":"Crystal Vilkaitis","startTime":1061.646,"endTime":1065.116,"body":"She's just been so frustrated because"},{"speaker":"Crystal Vilkaitis","startTime":1061.646,"endTime":1065.116,"body":"it was so hard to find your address."},{"speaker":"Crystal Vilkaitis","startTime":1065.396,"endTime":1066.386,"body":"Now you're not open."},{"speaker":"Crystal Vilkaitis","startTime":1066.946,"endTime":1070.936,"body":"We want to make life easy for"},{"speaker":"Crystal Vilkaitis","startTime":1066.946,"endTime":1070.936,"body":"Sandy and for all of our customers."},{"speaker":"Crystal Vilkaitis","startTime":1070.966,"endTime":1074.346,"body":"And so by pinning that comment"},{"speaker":"Crystal Vilkaitis","startTime":1070.966,"endTime":1074.346,"body":"and saying your location, how"},{"speaker":"Crystal Vilkaitis","startTime":1074.346,"endTime":1076.676,"body":"to buy, making it really easy."},{"speaker":"Crystal Vilkaitis","startTime":1077.476,"endTime":1080.096,"body":"Just always keep that in mind"},{"speaker":"Crystal Vilkaitis","startTime":1077.476,"endTime":1080.096,"body":"when you're selling products."},{"speaker":"Crystal Vilkaitis","startTime":1080.106,"endTime":1084.376,"body":"How can I make this as easy as I can and"},{"speaker":"Crystal Vilkaitis","startTime":1080.106,"endTime":1084.376,"body":"as convenient as I can for my customers?"},{"speaker":"Crystal Vilkaitis","startTime":1084.386,"endTime":1088.196,"body":"Also as fun as I can, which"},{"speaker":"Crystal Vilkaitis","startTime":1084.386,"endTime":1088.196,"body":"we definitely  talked about at"},{"speaker":"Crystal Vilkaitis","startTime":1088.196,"endTime":1089.566,"body":"EVOLVE, like how can I have fun?"},{"speaker":"Crystal Vilkaitis","startTime":1089.576,"endTime":1092.056,"body":"How can I surprise and"},{"speaker":"Crystal Vilkaitis","startTime":1089.576,"endTime":1092.056,"body":"delight my customers?"},{"speaker":"Crystal Vilkaitis","startTime":1092.056,"endTime":1094.656,"body":"I think that's a really"},{"speaker":"Crystal Vilkaitis","startTime":1092.056,"endTime":1094.656,"body":"good question to be asking."},{"speaker":"Crystal Vilkaitis","startTime":1095.271,"endTime":1098.861,"body":"So then that was all like day"},{"speaker":"Crystal Vilkaitis","startTime":1095.271,"endTime":1098.861,"body":"one, so much happened in day one."},{"speaker":"Crystal Vilkaitis","startTime":1098.871,"endTime":1102.641,"body":"You guys, it was so crazy for me,"},{"speaker":"Crystal Vilkaitis","startTime":1098.871,"endTime":1102.641,"body":"just like a little behind the scenes."},{"speaker":"Crystal Vilkaitis","startTime":1103.021,"endTime":1106.301,"body":"You work really hard to create this event."},{"speaker":"Crystal Vilkaitis","startTime":1106.391,"endTime":1111.441,"body":"A lot of time went into me talking"},{"speaker":"Crystal Vilkaitis","startTime":1106.391,"endTime":1111.441,"body":"and finding my speakers, talking"},{"speaker":"Crystal Vilkaitis","startTime":1111.441,"endTime":1115.851,"body":"to my speakers, me creating my"},{"speaker":"Crystal Vilkaitis","startTime":1111.441,"endTime":1115.851,"body":"content, working on the agenda."},{"speaker":"Crystal Vilkaitis","startTime":1116.686,"endTime":1118.766,"body":"There's a lot of time and then"},{"speaker":"Crystal Vilkaitis","startTime":1116.686,"endTime":1118.766,"body":"there's a lot of rehearsal and"},{"speaker":"Crystal Vilkaitis","startTime":1118.766,"endTime":1120.506,"body":"practice and I just really care."},{"speaker":"Crystal Vilkaitis","startTime":1120.506,"endTime":1123.166,"body":"I really want it to be"},{"speaker":"Crystal Vilkaitis","startTime":1120.506,"endTime":1123.166,"body":"a transformative event."},{"speaker":"Crystal Vilkaitis","startTime":1123.586,"endTime":1127.556,"body":"And so then you like, all of a sudden"},{"speaker":"Crystal Vilkaitis","startTime":1123.586,"endTime":1127.556,"body":"it's showtime and I show up at our"},{"speaker":"Crystal Vilkaitis","startTime":1127.556,"endTime":1129.456,"body":"VIP day and it's like we're doing it."},{"speaker":"Crystal Vilkaitis","startTime":1129.456,"endTime":1133.136,"body":"And then boom, you blink and VIP"},{"speaker":"Crystal Vilkaitis","startTime":1129.456,"endTime":1133.136,"body":"day is done and I'm in my hotel room"},{"speaker":"Crystal Vilkaitis","startTime":1133.396,"endTime":1135.256,"body":"eating dinner and I'm like, wow."},{"speaker":"Crystal Vilkaitis","startTime":1135.836,"endTime":1136.966,"body":"VIP day is done."},{"speaker":"Crystal Vilkaitis","startTime":1137.436,"endTime":1141.426,"body":"And then we go into day one and"},{"speaker":"Crystal Vilkaitis","startTime":1137.436,"endTime":1141.426,"body":"oh, we had this beautiful stage."},{"speaker":"Crystal Vilkaitis","startTime":1141.436,"endTime":1142.816,"body":"I loved the stage."},{"speaker":"Crystal Vilkaitis","startTime":1142.816,"endTime":1145.456,"body":"If you weren't there, go to our Instagram"},{"speaker":"Crystal Vilkaitis","startTime":1142.816,"endTime":1145.456,"body":"so you could see some of the pictures."},{"speaker":"Crystal Vilkaitis","startTime":1145.456,"endTime":1146.726,"body":"It was just such a beautiful room."},{"speaker":"Crystal Vilkaitis","startTime":1147.196,"endTime":1151.886,"body":"And the Gaylord's so beautiful"},{"speaker":"Crystal Vilkaitis","startTime":1147.196,"endTime":1151.886,"body":"in Denver, but they like, all of"},{"speaker":"Crystal Vilkaitis","startTime":1151.886,"endTime":1153.306,"body":"a sudden, all of it's happening."},{"speaker":"Crystal Vilkaitis","startTime":1153.306,"endTime":1157.006,"body":"I remember sitting in the back of"},{"speaker":"Crystal Vilkaitis","startTime":1153.306,"endTime":1157.006,"body":"the room towards the end of day one."},{"speaker":"Crystal Vilkaitis","startTime":1157.006,"endTime":1158.646,"body":"I'm like, Day one's almost over."},{"speaker":"Crystal Vilkaitis","startTime":1158.686,"endTime":1161.096,"body":"Like this is just flowing,"},{"speaker":"Crystal Vilkaitis","startTime":1158.686,"endTime":1161.096,"body":"it's happening so fast."},{"speaker":"Crystal Vilkaitis","startTime":1161.496,"endTime":1162.816,"body":"We did our cocktail reception."},{"speaker":"Crystal Vilkaitis","startTime":1162.816,"endTime":1164.656,"body":"I connected with so"},{"speaker":"Crystal Vilkaitis","startTime":1162.816,"endTime":1164.656,"body":"many amazing retailers."},{"speaker":"Crystal Vilkaitis","startTime":1164.886,"endTime":1167.416,"body":"And then all of a sudden it's"},{"speaker":"Crystal Vilkaitis","startTime":1164.886,"endTime":1167.416,"body":"morning of day two and I welcome"},{"speaker":"Crystal Vilkaitis","startTime":1167.586,"endTime":1169.086,"body":"Donald Miller to the stage."},{"speaker":"Crystal Vilkaitis","startTime":1169.386,"endTime":1175.506,"body":"Now, if you have listened to"},{"speaker":"Crystal Vilkaitis","startTime":1169.386,"endTime":1175.506,"body":"Crystal Uncorked, my old podcast."},{"speaker":"Crystal Vilkaitis","startTime":1175.526,"endTime":1179.766,"body":"I'm not filming any new episodes right"},{"speaker":"Crystal Vilkaitis","startTime":1175.526,"endTime":1179.766,"body":"now, but I've talked about Donald"},{"speaker":"Crystal Vilkaitis","startTime":1179.776,"endTime":1181.636,"body":"Miller a few times on that show."},{"speaker":"Crystal Vilkaitis","startTime":1181.666,"endTime":1184.906,"body":"I went to a writer's workshop"},{"speaker":"Crystal Vilkaitis","startTime":1181.666,"endTime":1184.906,"body":"at basically at his house."},{"speaker":"Crystal Vilkaitis","startTime":1184.906,"endTime":1188.386,"body":"He's got this event venue on"},{"speaker":"Crystal Vilkaitis","startTime":1184.906,"endTime":1188.386,"body":"his property in Nashville."},{"speaker":"Crystal Vilkaitis","startTime":1188.966,"endTime":1191.656,"body":"I've read his books, I've"},{"speaker":"Crystal Vilkaitis","startTime":1188.966,"endTime":1191.656,"body":"followed him for years."},{"speaker":"Crystal Vilkaitis","startTime":1191.676,"endTime":1195.046,"body":"And the fact that I had Donald Miller"},{"speaker":"Crystal Vilkaitis","startTime":1191.676,"endTime":1195.046,"body":"on the EVOLVE stage was really epic."},{"speaker":"Crystal Vilkaitis","startTime":1195.056,"endTime":1200.246,"body":"Like Pauline, my COO, texted me and was"},{"speaker":"Crystal Vilkaitis","startTime":1195.056,"endTime":1200.246,"body":"like, \"Don's speaking on your stage.\""},{"speaker":"Crystal Vilkaitis","startTime":1200.336,"endTime":1202.936,"body":"And I'm like, this is so cool."},{"speaker":"Crystal Vilkaitis","startTime":1202.936,"endTime":1210.386,"body":"And I'm in the back of the room"},{"speaker":"Crystal Vilkaitis","startTime":1202.936,"endTime":1210.386,"body":"listening to him and I'm so into his"},{"speaker":"Crystal Vilkaitis","startTime":1210.406,"endTime":1214.136,"body":"content that I became this attendee."},{"speaker":"Crystal Vilkaitis","startTime":1214.186,"endTime":1216.296,"body":"I forgot Oh, you're hosting this thing."},{"speaker":"Crystal Vilkaitis","startTime":1216.296,"endTime":1217.946,"body":"Like you got stuff you got to do."},{"speaker":"Crystal Vilkaitis","startTime":1218.666,"endTime":1220.096,"body":"I was like, Oh my God, I got to get up."},{"speaker":"Crystal Vilkaitis","startTime":1220.096,"endTime":1221.086,"body":"He's going to be ending soon."},{"speaker":"Crystal Vilkaitis","startTime":1221.096,"endTime":1222.076,"body":"Like I need to go over here."},{"speaker":"Crystal Vilkaitis","startTime":1222.316,"endTime":1224.356,"body":"I was just so in his content."},{"speaker":"Crystal Vilkaitis","startTime":1224.356,"endTime":1225.276,"body":"I loved it."},{"speaker":"Crystal Vilkaitis","startTime":1225.276,"endTime":1229.146,"body":"He provided so much value and something"},{"speaker":"Crystal Vilkaitis","startTime":1225.276,"endTime":1229.146,"body":"that he said, that's so simple."},{"speaker":"Crystal Vilkaitis","startTime":1229.836,"endTime":1231.696,"body":"Oh my gosh, seriously."},{"speaker":"Crystal Vilkaitis","startTime":1232.296,"endTime":1236.466,"body":"One thing from Don's talk will make"},{"speaker":"Crystal Vilkaitis","startTime":1232.296,"endTime":1236.466,"body":"every attendee in that room more money."},{"speaker":"Crystal Vilkaitis","startTime":1236.711,"endTime":1239.961,"body":"He brought so many strategies and"},{"speaker":"Crystal Vilkaitis","startTime":1236.711,"endTime":1239.961,"body":"tactics for people to make more money."},{"speaker":"Crystal Vilkaitis","startTime":1240.231,"endTime":1241.601,"body":"It was awesome."},{"speaker":"Crystal Vilkaitis","startTime":1241.631,"endTime":1242.981,"body":"That's why you come to EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":1243.011,"endTime":1246.461,"body":"There's so many reasons, but man,"},{"speaker":"Crystal Vilkaitis","startTime":1243.011,"endTime":1246.461,"body":"the speakers that I provide, they're"},{"speaker":"Crystal Vilkaitis","startTime":1246.461,"endTime":1247.741,"body":"going to help you make more money."},{"speaker":"Crystal Vilkaitis","startTime":1248.311,"endTime":1253.161,"body":"One thing that Don said, I'll share here"},{"speaker":"Crystal Vilkaitis","startTime":1248.311,"endTime":1253.161,"body":"on the podcast is he said using the copy,"},{"speaker":"Crystal Vilkaitis","startTime":1253.161,"endTime":1255.291,"body":"like if you have signage on your products."},{"speaker":"Crystal Vilkaitis","startTime":1255.741,"endTime":1258.731,"body":"Like Mother's Day, I'm filming"},{"speaker":"Crystal Vilkaitis","startTime":1255.741,"endTime":1258.731,"body":"this right now on May 7th, we"},{"speaker":"Crystal Vilkaitis","startTime":1258.731,"endTime":1261.211,"body":"concluded EVOLVE April 29th."},{"speaker":"Crystal Vilkaitis","startTime":1261.851,"endTime":1264.741,"body":"So basically it's been a week"},{"speaker":"Crystal Vilkaitis","startTime":1261.851,"endTime":1264.741,"body":"since we've finished here."},{"speaker":"Crystal Vilkaitis","startTime":1265.231,"endTime":1268.991,"body":"And so Mother's Day is coming up"},{"speaker":"Crystal Vilkaitis","startTime":1265.231,"endTime":1268.991,"body":"and he said, if you have signage"},{"speaker":"Crystal Vilkaitis","startTime":1269.001,"endTime":1270.951,"body":"that says Moms will love this."},{"speaker":"Crystal Vilkaitis","startTime":1271.661,"endTime":1272.121,"body":"That's it."},{"speaker":"Crystal Vilkaitis","startTime":1272.281,"endTime":1274.001,"body":"Or Grads will love this."},{"speaker":"Crystal Vilkaitis","startTime":1274.041,"endTime":1275.621,"body":"Dads will love this."},{"speaker":"Crystal Vilkaitis","startTime":1275.921,"endTime":1277.181,"body":"Kids will love this."},{"speaker":"Crystal Vilkaitis","startTime":1277.201,"endTime":1279.001,"body":"Kids under 10 will love this."},{"speaker":"Crystal Vilkaitis","startTime":1279.041,"endTime":1282.111,"body":"If you want to add some age,"},{"speaker":"Crystal Vilkaitis","startTime":1279.041,"endTime":1282.111,"body":"your girlfriend will love this."},{"speaker":"Crystal Vilkaitis","startTime":1282.161,"endTime":1286.201,"body":"Like just have that direct confident copy."},{"speaker":"Crystal Vilkaitis","startTime":1286.241,"endTime":1287.831,"body":"It helps sell more."},{"speaker":"Crystal Vilkaitis","startTime":1288.046,"endTime":1291.786,"body":"Just people are looking for you"},{"speaker":"Crystal Vilkaitis","startTime":1288.046,"endTime":1291.786,"body":"to make a decision for them."},{"speaker":"Crystal Vilkaitis","startTime":1292.286,"endTime":1292.966,"body":"They want permission."},{"speaker":"Crystal Vilkaitis","startTime":1292.986,"endTime":1294.356,"body":"Is this the right decision?"},{"speaker":"Crystal Vilkaitis","startTime":1294.936,"endTime":1298.406,"body":"And Don was talking about how you say I"},{"speaker":"Crystal Vilkaitis","startTime":1294.936,"endTime":1298.406,"body":"think this is the right decision for you."},{"speaker":"Crystal Vilkaitis","startTime":1298.606,"endTime":1301.446,"body":"You just add those things in"},{"speaker":"Crystal Vilkaitis","startTime":1298.606,"endTime":1301.446,"body":"the sales conversation, you're"},{"speaker":"Crystal Vilkaitis","startTime":1301.446,"endTime":1302.436,"body":"going to increase your sales."},{"speaker":"Crystal Vilkaitis","startTime":1302.726,"endTime":1306.266,"body":"And I've already been seeing EVOLVE"},{"speaker":"Crystal Vilkaitis","startTime":1302.726,"endTime":1306.266,"body":"attendees post in our Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":1306.276,"endTime":1308.226,"body":"We have an EVOLVE 2024 Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":1308.916,"endTime":1312.656,"body":"Who are doing this, who created the"},{"speaker":"Crystal Vilkaitis","startTime":1308.916,"endTime":1312.656,"body":"sign that says Moms will love this."},{"speaker":"Crystal Vilkaitis","startTime":1312.656,"endTime":1314.526,"body":"Like I love action takers."},{"speaker":"Crystal Vilkaitis","startTime":1314.536,"endTime":1318.446,"body":"Days after the event, they've already"},{"speaker":"Crystal Vilkaitis","startTime":1314.536,"endTime":1318.446,"body":"created it, printed it and are doing it."},{"speaker":"Crystal Vilkaitis","startTime":1318.896,"endTime":1320.096,"body":"So that's awesome."},{"speaker":"Crystal Vilkaitis","startTime":1320.116,"endTime":1324.626,"body":"Another thing that Don said is if you"},{"speaker":"Crystal Vilkaitis","startTime":1320.116,"endTime":1324.626,"body":"just use only before sharing the price."},{"speaker":"Crystal Vilkaitis","startTime":1325.116,"endTime":1329.696,"body":"So if you're like, yes, you"},{"speaker":"Crystal Vilkaitis","startTime":1325.116,"endTime":1329.696,"body":"know, it is only $19.99."},{"speaker":"Crystal Vilkaitis","startTime":1330.506,"endTime":1334.086,"body":"Saying only can also help the conversions."},{"speaker":"Crystal Vilkaitis","startTime":1334.086,"endTime":1338.436,"body":"It's more, it's like that psychology,"},{"speaker":"Crystal Vilkaitis","startTime":1334.086,"endTime":1338.436,"body":"the psychology of words, just being"},{"speaker":"Crystal Vilkaitis","startTime":1338.436,"endTime":1339.926,"body":"very strategic on how we say things."},{"speaker":"Crystal Vilkaitis","startTime":1340.132,"endTime":1342.632,"body":"Don's presentation was so good."},{"speaker":"Crystal Vilkaitis","startTime":1342.652,"endTime":1345.682,"body":"This is why you show up to EVOLVE"},{"speaker":"Crystal Vilkaitis","startTime":1342.652,"endTime":1345.682,"body":"because you got to be in the room."},{"speaker":"Crystal Vilkaitis","startTime":1345.742,"endTime":1348.792,"body":"You got to learn from these"},{"speaker":"Crystal Vilkaitis","startTime":1345.742,"endTime":1348.792,"body":"people and I'm just so grateful."},{"speaker":"Crystal Vilkaitis","startTime":1348.792,"endTime":1352.852,"body":"He was there on many levels and he"},{"speaker":"Crystal Vilkaitis","startTime":1348.792,"endTime":1352.852,"body":"wrote a really nice message in my book."},{"speaker":"Crystal Vilkaitis","startTime":1353.312,"endTime":1358.102,"body":"And asked about my book cause I do"},{"speaker":"Crystal Vilkaitis","startTime":1353.312,"endTime":1358.102,"body":"want to write several books and it was"},{"speaker":"Crystal Vilkaitis","startTime":1358.122,"endTime":1359.902,"body":"just really awesome to have him there."},{"speaker":"Crystal Vilkaitis","startTime":1360.592,"endTime":1365.892,"body":"Something else that was really awesome,"},{"speaker":"Crystal Vilkaitis","startTime":1360.592,"endTime":1365.892,"body":"after Don spoke, I did my AI session."},{"speaker":"Crystal Vilkaitis","startTime":1366.792,"endTime":1368.142,"body":"I blew a lot of minds."},{"speaker":"Crystal Vilkaitis","startTime":1368.272,"endTime":1371.842,"body":"Like I've talked about AI on Rooted"},{"speaker":"Crystal Vilkaitis","startTime":1368.272,"endTime":1371.842,"body":"in Retail before, but the stuff"},{"speaker":"Crystal Vilkaitis","startTime":1371.842,"endTime":1377.002,"body":"that I demoed at EVOLVE, like"},{"speaker":"Crystal Vilkaitis","startTime":1371.842,"endTime":1377.002,"body":"I showed people a clone of me."},{"speaker":"Crystal Vilkaitis","startTime":1377.082,"endTime":1382.532,"body":"I have created an AI version of Crystal"},{"speaker":"Crystal Vilkaitis","startTime":1377.082,"endTime":1382.532,"body":"Vilkaitis, who sounds very much like me,"},{"speaker":"Crystal Vilkaitis","startTime":1382.542,"endTime":1387.422,"body":"who has my mannerisms, who has this video"},{"speaker":"Crystal Vilkaitis","startTime":1382.542,"endTime":1387.422,"body":"set up, and I can feed it things to say."},{"speaker":"Crystal Vilkaitis","startTime":1387.422,"endTime":1390.077,"body":"And I had it set up say,"},{"speaker":"Crystal Vilkaitis","startTime":1387.422,"endTime":1390.077,"body":"\"Hey, EVOLVE attendees.\""},{"speaker":"Crystal Vilkaitis","startTime":1390.117,"endTime":1391.537,"body":"And it talked to my attendees."},{"speaker":"Crystal Vilkaitis","startTime":1391.857,"endTime":1394.357,"body":"I also created a version"},{"speaker":"Crystal Vilkaitis","startTime":1391.857,"endTime":1394.357,"body":"of me that speaks French."},{"speaker":"Crystal Vilkaitis","startTime":1394.627,"endTime":1398.397,"body":"I gave all, I showed like what's coming"},{"speaker":"Crystal Vilkaitis","startTime":1394.627,"endTime":1398.397,"body":"with AI, the tools that are available."},{"speaker":"Crystal Vilkaitis","startTime":1398.397,"endTime":1403.047,"body":"You could basically create"},{"speaker":"Crystal Vilkaitis","startTime":1398.397,"endTime":1403.047,"body":"commercials like movie quality, high"},{"speaker":"Crystal Vilkaitis","startTime":1403.067,"endTime":1407.637,"body":"production, quality commercials and"},{"speaker":"Crystal Vilkaitis","startTime":1403.067,"endTime":1407.637,"body":"movies and content by just writing"},{"speaker":"Crystal Vilkaitis","startTime":1407.637,"endTime":1409.947,"body":"in prompts and AI technology."},{"speaker":"Crystal Vilkaitis","startTime":1410.187,"endTime":1411.617,"body":"And I shared all that at EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":1411.847,"endTime":1413.507,"body":"It was fire."},{"speaker":"Crystal Vilkaitis","startTime":1414.207,"endTime":1415.877,"body":"I got such great feedback from that."},{"speaker":"Crystal Vilkaitis","startTime":1415.907,"endTime":1417.587,"body":"It really did blow people's minds."},{"speaker":"Crystal Vilkaitis","startTime":1417.587,"endTime":1418.707,"body":"And I like doing that."},{"speaker":"Crystal Vilkaitis","startTime":1418.757,"endTime":1422.307,"body":"I like seeing and showing people"},{"speaker":"Crystal Vilkaitis","startTime":1418.757,"endTime":1422.307,"body":"what's coming in the future."},{"speaker":"Crystal Vilkaitis","startTime":1422.357,"endTime":1424.467,"body":"This is why I have a"},{"speaker":"Crystal Vilkaitis","startTime":1422.357,"endTime":1424.467,"body":"conference called EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":1424.477,"endTime":1428.377,"body":"Like we need to understand what's"},{"speaker":"Crystal Vilkaitis","startTime":1424.477,"endTime":1428.377,"body":"coming and we need to adapt"},{"speaker":"Crystal Vilkaitis","startTime":1428.377,"endTime":1430.027,"body":"and EVOLVE so we stay relevant."},{"speaker":"Crystal Vilkaitis","startTime":1430.677,"endTime":1433.277,"body":"And I shared a lot of"},{"speaker":"Crystal Vilkaitis","startTime":1430.677,"endTime":1433.277,"body":"cool ways to do that."},{"speaker":"Crystal Vilkaitis","startTime":1433.297,"endTime":1435.442,"body":"And then just what's coming with AI."},{"speaker":"Crystal Vilkaitis","startTime":1435.442,"endTime":1438.287,"body":"After my AI session, we"},{"speaker":"Crystal Vilkaitis","startTime":1435.442,"endTime":1438.287,"body":"did a brand new thing."},{"speaker":"Crystal Vilkaitis","startTime":1438.537,"endTime":1443.527,"body":"We had our independent retailer"},{"speaker":"Crystal Vilkaitis","startTime":1438.537,"endTime":1443.527,"body":"awards and it was so fun."},{"speaker":"Crystal Vilkaitis","startTime":1443.547,"endTime":1448.137,"body":"So I love award shows, I always cry."},{"speaker":"Crystal Vilkaitis","startTime":1448.207,"endTime":1451.617,"body":"Like even if I don't know the person who's"},{"speaker":"Crystal Vilkaitis","startTime":1448.207,"endTime":1451.617,"body":"winning or I didn't see the film they"},{"speaker":"Crystal Vilkaitis","startTime":1451.617,"endTime":1453.817,"body":"were in or anything, I just always cry."},{"speaker":"Crystal Vilkaitis","startTime":1453.847,"endTime":1459.117,"body":"I think it's really amazing when"},{"speaker":"Crystal Vilkaitis","startTime":1453.847,"endTime":1459.117,"body":"somebody who's worked so hard gets"},{"speaker":"Crystal Vilkaitis","startTime":1459.441,"endTime":1464.001,"body":"featured like gets noticed, gets that"},{"speaker":"Crystal Vilkaitis","startTime":1459.441,"endTime":1464.001,"body":"recognition for all their hard work."},{"speaker":"Crystal Vilkaitis","startTime":1464.081,"endTime":1466.001,"body":"And I wanted to create something."},{"speaker":"Crystal Vilkaitis","startTime":1466.041,"endTime":1468.591,"body":"I've wanted to do this for"},{"speaker":"Crystal Vilkaitis","startTime":1466.041,"endTime":1468.591,"body":"many years at Crystal Media."},{"speaker":"Crystal Vilkaitis","startTime":1468.621,"endTime":1472.491,"body":"And so doing it at our live"},{"speaker":"Crystal Vilkaitis","startTime":1468.621,"endTime":1472.491,"body":"event is the best way to do it."},{"speaker":"Crystal Vilkaitis","startTime":1472.541,"endTime":1475.051,"body":"So we had three award winners."},{"speaker":"Crystal Vilkaitis","startTime":1475.121,"endTime":1481.161,"body":"We had the award for 15 mile famous,"},{"speaker":"Crystal Vilkaitis","startTime":1475.121,"endTime":1481.161,"body":"for community involvement, the community"},{"speaker":"Crystal Vilkaitis","startTime":1481.161,"endTime":1485.261,"body":"champion, and the most evolved,"},{"speaker":"Crystal Vilkaitis","startTime":1481.161,"endTime":1485.261,"body":"kind of like the most improved."},{"speaker":"Crystal Vilkaitis","startTime":1485.786,"endTime":1492.216,"body":"So our 15 mile famous award went to Polka"},{"speaker":"Crystal Vilkaitis","startTime":1485.786,"endTime":1492.216,"body":"Dots Heidi, who's been on the show before."},{"speaker":"Crystal Vilkaitis","startTime":1492.236,"endTime":1494.276,"body":"She's my 15 mile famous award winner."},{"speaker":"Crystal Vilkaitis","startTime":1494.276,"endTime":1497.216,"body":"They've just been doing such"},{"speaker":"Crystal Vilkaitis","startTime":1494.276,"endTime":1497.216,"body":"great stuff locally to really"},{"speaker":"Crystal Vilkaitis","startTime":1497.216,"endTime":1498.886,"body":"build their brand and their name."},{"speaker":"Crystal Vilkaitis","startTime":1499.216,"endTime":1500.746,"body":"And so they won that award."},{"speaker":"Crystal Vilkaitis","startTime":1500.986,"endTime":1506.846,"body":"For our community champion award, we had"},{"speaker":"Crystal Vilkaitis","startTime":1500.986,"endTime":1506.846,"body":"Darn Knit Anyway, who is a scale client of"},{"speaker":"Crystal Vilkaitis","startTime":1506.846,"endTime":1508.526,"body":"ours, and they're going to be on the show."},{"speaker":"Crystal Vilkaitis","startTime":1508.986,"endTime":1513.056,"body":"I think after I'm filming this or yeah, I"},{"speaker":"Crystal Vilkaitis","startTime":1508.986,"endTime":1513.056,"body":"think next week when you're hearing this,"},{"speaker":"Crystal Vilkaitis","startTime":1513.066,"endTime":1516.146,"body":"you're going to then be able to listen"},{"speaker":"Crystal Vilkaitis","startTime":1513.066,"endTime":1516.146,"body":"to Amy and Carly from Darn Knit Anyway."},{"speaker":"Crystal Vilkaitis","startTime":1516.546,"endTime":1517.906,"body":"They were our award winner."},{"speaker":"Crystal Vilkaitis","startTime":1517.946,"endTime":1520.316,"body":"Oh my gosh, the things they're"},{"speaker":"Crystal Vilkaitis","startTime":1517.946,"endTime":1520.316,"body":"doing in their community."},{"speaker":"Crystal Vilkaitis","startTime":1520.326,"endTime":1522.716,"body":"You're going to be wildly"},{"speaker":"Crystal Vilkaitis","startTime":1520.326,"endTime":1522.716,"body":"inspired by that episode."},{"speaker":"Crystal Vilkaitis","startTime":1522.716,"endTime":1523.856,"body":"So be sure to tune in."},{"speaker":"Crystal Vilkaitis","startTime":1523.856,"endTime":1525.816,"body":"I just love Carly too."},{"speaker":"Crystal Vilkaitis","startTime":1526.236,"endTime":1529.766,"body":"And then for our most evolved"},{"speaker":"Crystal Vilkaitis","startTime":1526.236,"endTime":1529.766,"body":"award, we had Corinda and"},{"speaker":"Crystal Vilkaitis","startTime":1529.776,"endTime":1532.266,"body":"Dale from For The Wild Birds."},{"speaker":"Crystal Vilkaitis","startTime":1532.556,"endTime":1534.406,"body":"We just met them at EVOLVE last year."},{"speaker":"Crystal Vilkaitis","startTime":1534.406,"endTime":1537.616,"body":"They were brand new to us and"},{"speaker":"Crystal Vilkaitis","startTime":1534.406,"endTime":1537.616,"body":"they've just been excellent students"},{"speaker":"Crystal Vilkaitis","startTime":1537.616,"endTime":1539.876,"body":"and have been really doing some"},{"speaker":"Crystal Vilkaitis","startTime":1537.616,"endTime":1539.876,"body":"great things with their social."},{"speaker":"Crystal Vilkaitis","startTime":1539.886,"endTime":1544.346,"body":"So really great with these beautiful"},{"speaker":"Crystal Vilkaitis","startTime":1539.886,"endTime":1544.346,"body":"awards and just honored them."},{"speaker":"Crystal Vilkaitis","startTime":1544.386,"endTime":1546.476,"body":"And it was really fun to"},{"speaker":"Crystal Vilkaitis","startTime":1544.386,"endTime":1546.476,"body":"do that and really special."},{"speaker":"Crystal Vilkaitis","startTime":1546.476,"endTime":1548.426,"body":"So I can't wait to do"},{"speaker":"Crystal Vilkaitis","startTime":1546.476,"endTime":1548.426,"body":"it next year as well."},{"speaker":"Crystal Vilkaitis","startTime":1548.746,"endTime":1552.551,"body":"And who knows, maybe you're listening"},{"speaker":"Crystal Vilkaitis","startTime":1548.746,"endTime":1552.551,"body":"to this and you attend EVOLVE and"},{"speaker":"Crystal Vilkaitis","startTime":1552.551,"endTime":1556.041,"body":"you'll, you might be an award winner,"},{"speaker":"Crystal Vilkaitis","startTime":1552.551,"endTime":1556.041,"body":"which would be so fun to celebrate you."},{"speaker":"Crystal Vilkaitis","startTime":1556.942,"endTime":1561.952,"body":"Something else that was very special"},{"speaker":"Crystal Vilkaitis","startTime":1556.942,"endTime":1561.952,"body":"for me is my mentor, Jen Gottlieb,"},{"speaker":"Crystal Vilkaitis","startTime":1561.962,"endTime":1564.172,"body":"was also one of our keynote speakers."},{"speaker":"Crystal Vilkaitis","startTime":1564.172,"endTime":1566.052,"body":"She talked about how to be seen"},{"speaker":"Crystal Vilkaitis","startTime":1564.172,"endTime":1566.052,"body":"and put yourself out there."},{"speaker":"Crystal Vilkaitis","startTime":1566.052,"endTime":1572.292,"body":"And she just has such a great"},{"speaker":"Crystal Vilkaitis","startTime":1566.052,"endTime":1572.292,"body":"story of rock bottom and turning"},{"speaker":"Crystal Vilkaitis","startTime":1572.292,"endTime":1574.502,"body":"that into this amazing career."},{"speaker":"Crystal Vilkaitis","startTime":1574.502,"endTime":1575.942,"body":"And she just, it's persevering."},{"speaker":"Crystal Vilkaitis","startTime":1575.942,"endTime":1577.652,"body":"She just kept trying and kept trying."},{"speaker":"Crystal Vilkaitis","startTime":1577.652,"endTime":1581.472,"body":"And now what she's done, she's one of"},{"speaker":"Crystal Vilkaitis","startTime":1577.652,"endTime":1581.472,"body":"the top motivational speakers in the"},{"speaker":"Crystal Vilkaitis","startTime":1581.482,"endTime":1586.742,"body":"world, and she just helps other people"},{"speaker":"Crystal Vilkaitis","startTime":1581.482,"endTime":1586.742,"body":"get out of their own way and be seen and"},{"speaker":"Crystal Vilkaitis","startTime":1586.742,"endTime":1590.453,"body":"show up and allow for that visibility."},{"speaker":"Crystal Vilkaitis","startTime":1590.473,"endTime":1593.243,"body":"And because when we do that,"},{"speaker":"Crystal Vilkaitis","startTime":1590.473,"endTime":1593.243,"body":"we'll grow our business."},{"speaker":"Crystal Vilkaitis","startTime":1593.253,"endTime":1596.623,"body":"Like I talk about that a lot here"},{"speaker":"Crystal Vilkaitis","startTime":1593.253,"endTime":1596.623,"body":"on the show and in my content."},{"speaker":"Crystal Vilkaitis","startTime":1596.633,"endTime":1600.083,"body":"And so to have Jen there, and when Jen"},{"speaker":"Crystal Vilkaitis","startTime":1596.633,"endTime":1600.083,"body":"showed up, I heard her and I turned around"},{"speaker":"Crystal Vilkaitis","startTime":1600.083,"endTime":1603.083,"body":"the corner and she gave me this big hug."},{"speaker":"Crystal Vilkaitis","startTime":1603.093,"endTime":1604.753,"body":"And she just starts tearing up."},{"speaker":"Crystal Vilkaitis","startTime":1604.753,"endTime":1605.743,"body":"She's like, \"I'm going to cry.\""},{"speaker":"Crystal Vilkaitis","startTime":1605.753,"endTime":1606.493,"body":"I'm like, \"don't cry."},{"speaker":"Crystal Vilkaitis","startTime":1606.523,"endTime":1607.573,"body":"Cause then I'm going to cry.\""},{"speaker":"Crystal Vilkaitis","startTime":1607.573,"endTime":1610.803,"body":"So here we are just like walking"},{"speaker":"Crystal Vilkaitis","startTime":1607.573,"endTime":1610.803,"body":"with our arms around each other."},{"speaker":"Crystal Vilkaitis","startTime":1610.813,"endTime":1611.632,"body":"And she's seeing the scene."},{"speaker":"Crystal Vilkaitis","startTime":1612.583,"endTime":1614.483,"body":"And she's just like, \"you built this.\""},{"speaker":"Crystal Vilkaitis","startTime":1614.523,"endTime":1619.313,"body":"It was really cool to have this moment"},{"speaker":"Crystal Vilkaitis","startTime":1614.523,"endTime":1619.313,"body":"with my mentor, who I really look up to."},{"speaker":"Crystal Vilkaitis","startTime":1619.403,"endTime":1623.553,"body":"And I've learned a lot from, to have"},{"speaker":"Crystal Vilkaitis","startTime":1619.403,"endTime":1623.553,"body":"her see what I've created with my"},{"speaker":"Crystal Vilkaitis","startTime":1623.553,"endTime":1626.103,"body":"team and then speak on that stage."},{"speaker":"Crystal Vilkaitis","startTime":1626.123,"endTime":1631.053,"body":"And after Jen spoke, so many"},{"speaker":"Crystal Vilkaitis","startTime":1626.123,"endTime":1631.053,"body":"retailers came up to me on how"},{"speaker":"Crystal Vilkaitis","startTime":1631.083,"endTime":1632.823,"body":"they needed to hear that message."},{"speaker":"Crystal Vilkaitis","startTime":1633.218,"endTime":1636.558,"body":"They were crying, talking to"},{"speaker":"Crystal Vilkaitis","startTime":1633.218,"endTime":1636.558,"body":"Jen, getting their book signed,"},{"speaker":"Crystal Vilkaitis","startTime":1636.608,"endTime":1639.488,"body":"obviously, like things triggered"},{"speaker":"Crystal Vilkaitis","startTime":1636.608,"endTime":1639.488,"body":"within them and they needed that."},{"speaker":"Crystal Vilkaitis","startTime":1639.518,"endTime":1640.968,"body":"They needed to hear that message."},{"speaker":"Crystal Vilkaitis","startTime":1641.388,"endTime":1645.384,"body":"And I am just, again, I'm glad that I"},{"speaker":"Crystal Vilkaitis","startTime":1641.388,"endTime":1645.384,"body":"created this event and this experience"},{"speaker":"Crystal Vilkaitis","startTime":1645.384,"endTime":1647.664,"body":"to help those people wherever they are."},{"speaker":"Crystal Vilkaitis","startTime":1648.044,"endTime":1650.874,"body":"That's why I have so many"},{"speaker":"Crystal Vilkaitis","startTime":1648.044,"endTime":1650.874,"body":"different types of speakers."},{"speaker":"Crystal Vilkaitis","startTime":1650.914,"endTime":1655.839,"body":"Because we're not all in the same"},{"speaker":"Crystal Vilkaitis","startTime":1650.914,"endTime":1655.839,"body":"place of our business and personally"},{"speaker":"Crystal Vilkaitis","startTime":1655.839,"endTime":1658.819,"body":"in our lives, we need different"},{"speaker":"Crystal Vilkaitis","startTime":1655.839,"endTime":1658.819,"body":"things during different times."},{"speaker":"Crystal Vilkaitis","startTime":1659.149,"endTime":1663.949,"body":"And so I'm very strategic on the types"},{"speaker":"Crystal Vilkaitis","startTime":1659.149,"endTime":1663.949,"body":"of content and speakers that we bring"},{"speaker":"Crystal Vilkaitis","startTime":1663.949,"endTime":1666.809,"body":"to EVOLVE, to support you depending"},{"speaker":"Crystal Vilkaitis","startTime":1663.949,"endTime":1666.809,"body":"on where you are in your journey."},{"speaker":"Crystal Vilkaitis","startTime":1667.419,"endTime":1669.089,"body":"But Jen's session was just awesome."},{"speaker":"Crystal Vilkaitis","startTime":1669.089,"endTime":1670.499,"body":"And she's such an incredible speaker."},{"speaker":"Crystal Vilkaitis","startTime":1670.499,"endTime":1671.459,"body":"I loved having her there."},{"speaker":"Crystal Vilkaitis","startTime":1672.154,"endTime":1677.704,"body":"And then I just want to say like when"},{"speaker":"Crystal Vilkaitis","startTime":1672.154,"endTime":1677.704,"body":"I ended, I had a few more people share"},{"speaker":"Crystal Vilkaitis","startTime":1677.704,"endTime":1682.774,"body":"some of their shares and their big"},{"speaker":"Crystal Vilkaitis","startTime":1677.704,"endTime":1682.774,"body":"takeaways and Melinda, who was sitting"},{"speaker":"Crystal Vilkaitis","startTime":1682.774,"endTime":1688.204,"body":"right front row, she raised her hand and"},{"speaker":"Crystal Vilkaitis","startTime":1682.774,"endTime":1688.204,"body":"she's like, \"one of mine was the quote"},{"speaker":"Crystal Vilkaitis","startTime":1688.224,"endTime":1692.084,"body":"that you recently read, which is, 'if"},{"speaker":"Crystal Vilkaitis","startTime":1688.224,"endTime":1692.084,"body":"you always do what you've always done,"},{"speaker":"Crystal Vilkaitis","startTime":1692.084,"endTime":1694.564,"body":"you'll always get what you always got.'\""},{"speaker":"Crystal Vilkaitis","startTime":1694.644,"endTime":1701.109,"body":"And she had this click moment"},{"speaker":"Crystal Vilkaitis","startTime":1694.644,"endTime":1701.109,"body":"like, \"Oh, I need to make a change."},{"speaker":"Crystal Vilkaitis","startTime":1701.269,"endTime":1704.549,"body":"If I just keep doing what I'm"},{"speaker":"Crystal Vilkaitis","startTime":1701.269,"endTime":1704.549,"body":"always doing, I'm going to just"},{"speaker":"Crystal Vilkaitis","startTime":1704.549,"endTime":1708.259,"body":"keep getting my same results and"},{"speaker":"Crystal Vilkaitis","startTime":1704.549,"endTime":1708.259,"body":"I don't want my same results.\""},{"speaker":"Crystal Vilkaitis","startTime":1709.139,"endTime":1713.089,"body":"And we've heard that quote time"},{"speaker":"Crystal Vilkaitis","startTime":1709.139,"endTime":1713.089,"body":"and time again, but if you really"},{"speaker":"Crystal Vilkaitis","startTime":1713.099,"endTime":1716.669,"body":"think about it and analyze, how"},{"speaker":"Crystal Vilkaitis","startTime":1713.099,"endTime":1716.669,"body":"are you supporting yourself?"},{"speaker":"Crystal Vilkaitis","startTime":1716.679,"endTime":1718.459,"body":"How are you changing?"},{"speaker":"Crystal Vilkaitis","startTime":1718.499,"endTime":1722.529,"body":"How are you evolving to help"},{"speaker":"Crystal Vilkaitis","startTime":1718.499,"endTime":1722.529,"body":"you get to the next level or"},{"speaker":"Crystal Vilkaitis","startTime":1722.529,"endTime":1724.189,"body":"wherever it is you want to go?"},{"speaker":"Crystal Vilkaitis","startTime":1724.409,"endTime":1727.959,"body":"That often requires us to change"},{"speaker":"Crystal Vilkaitis","startTime":1724.409,"endTime":1727.959,"body":"and to do something different."},{"speaker":"Crystal Vilkaitis","startTime":1728.374,"endTime":1732.254,"body":"And again, that's why I call this"},{"speaker":"Crystal Vilkaitis","startTime":1728.374,"endTime":1732.254,"body":"conference EVOLVE, because it's"},{"speaker":"Crystal Vilkaitis","startTime":1732.254,"endTime":1735.814,"body":"really critical for us to continuously"},{"speaker":"Crystal Vilkaitis","startTime":1732.254,"endTime":1735.814,"body":"EVOLVE so we stay relevant."},{"speaker":"Crystal Vilkaitis","startTime":1736.509,"endTime":1741.789,"body":"That was a big aha for Melinda and feeling"},{"speaker":"Crystal Vilkaitis","startTime":1736.509,"endTime":1741.789,"body":"a little bit like she's been hiding too."},{"speaker":"Crystal Vilkaitis","startTime":1741.809,"endTime":1744.779,"body":"And I know a lot of people in"},{"speaker":"Crystal Vilkaitis","startTime":1741.809,"endTime":1744.779,"body":"that room felt that way too."},{"speaker":"Crystal Vilkaitis","startTime":1744.969,"endTime":1745.539,"body":"We hide."},{"speaker":"Crystal Vilkaitis","startTime":1745.539,"endTime":1748.759,"body":"It's easier if we hide, if we"},{"speaker":"Crystal Vilkaitis","startTime":1745.539,"endTime":1748.759,"body":"don't put ourself out there,"},{"speaker":"Crystal Vilkaitis","startTime":1748.979,"endTime":1750.879,"body":"we don't make social priority."},{"speaker":"Crystal Vilkaitis","startTime":1750.879,"endTime":1751.979,"body":"It kind of is back burner."},{"speaker":"Crystal Vilkaitis","startTime":1751.979,"endTime":1754.719,"body":"We feel like it's overwhelming,"},{"speaker":"Crystal Vilkaitis","startTime":1751.979,"endTime":1754.719,"body":"but really the overwhelm is just"},{"speaker":"Crystal Vilkaitis","startTime":1754.719,"endTime":1756.469,"body":"because it hasn't been a priority."},{"speaker":"Crystal Vilkaitis","startTime":1756.969,"endTime":1760.419,"body":"If we really look through it as the lens"},{"speaker":"Crystal Vilkaitis","startTime":1756.969,"endTime":1760.419,"body":"of, we get that opportunity to connect"},{"speaker":"Crystal Vilkaitis","startTime":1760.419,"endTime":1763.364,"body":"with our customers every single day"},{"speaker":"Crystal Vilkaitis","startTime":1760.419,"endTime":1763.364,"body":"and treat it that way and make it fun."},{"speaker":"Crystal Vilkaitis","startTime":1763.364,"endTime":1768.844,"body":"fun and just show up for them and you"},{"speaker":"Crystal Vilkaitis","startTime":1763.364,"endTime":1768.844,"body":"just be consistent and you just have to"},{"speaker":"Crystal Vilkaitis","startTime":1768.844,"endTime":1773.134,"body":"commit, it's going to become a habit for"},{"speaker":"Crystal Vilkaitis","startTime":1768.844,"endTime":1773.134,"body":"you and it's going to be a lot easier."},{"speaker":"Crystal Vilkaitis","startTime":1773.294,"endTime":1776.774,"body":"And a big part of my closing day"},{"speaker":"Crystal Vilkaitis","startTime":1773.294,"endTime":1776.774,"body":"one keynote was about commitment"},{"speaker":"Crystal Vilkaitis","startTime":1777.284,"endTime":1780.754,"body":"and really committing to yourself,"},{"speaker":"Crystal Vilkaitis","startTime":1777.284,"endTime":1780.754,"body":"committing to your store, to your"},{"speaker":"Crystal Vilkaitis","startTime":1780.764,"endTime":1783.174,"body":"marketing, to commit to one thing."},{"speaker":"Crystal Vilkaitis","startTime":1783.724,"endTime":1786.428,"body":"How do we commit to doing"},{"speaker":"Crystal Vilkaitis","startTime":1783.724,"endTime":1786.428,"body":"something for our marketing our"},{"speaker":"Crystal Vilkaitis","startTime":1786.428,"endTime":1788.378,"body":"store, pick something you enjoy."},{"speaker":"Crystal Vilkaitis","startTime":1788.798,"endTime":1791.878,"body":"And I just talked about a lot of different"},{"speaker":"Crystal Vilkaitis","startTime":1788.798,"endTime":1791.878,"body":"ways that you can market your store,"},{"speaker":"Crystal Vilkaitis","startTime":1791.878,"endTime":1796.908,"body":"but let's find the thing that you enjoy"},{"speaker":"Crystal Vilkaitis","startTime":1791.878,"endTime":1796.908,"body":"and then commit and you got to show up."},{"speaker":"Crystal Vilkaitis","startTime":1796.938,"endTime":1800.538,"body":"And so I really loved that Melinda"},{"speaker":"Crystal Vilkaitis","startTime":1796.938,"endTime":1800.538,"body":"shared that as her takeaway."},{"speaker":"Crystal Vilkaitis","startTime":1800.998,"endTime":1804.548,"body":"And I think a lot of people had that and"},{"speaker":"Crystal Vilkaitis","startTime":1800.998,"endTime":1804.548,"body":"it was so beautiful kind of to end the"},{"speaker":"Crystal Vilkaitis","startTime":1804.548,"endTime":1806.528,"body":"conference of EVOLVE with that quote."},{"speaker":"Crystal Vilkaitis","startTime":1807.038,"endTime":1811.068,"body":"So I just, like I said, so many people"},{"speaker":"Crystal Vilkaitis","startTime":1807.038,"endTime":1811.068,"body":"came up to me and said, \"this is"},{"speaker":"Crystal Vilkaitis","startTime":1811.068,"endTime":1812.908,"body":"the best conference I've been to.\""},{"speaker":"Crystal Vilkaitis","startTime":1813.228,"endTime":1817.278,"body":"Oh, we've already, we're already"},{"speaker":"Crystal Vilkaitis","startTime":1813.228,"endTime":1817.278,"body":"10 percent sold out for next year."},{"speaker":"Crystal Vilkaitis","startTime":1817.683,"endTime":1824.943,"body":"Like on April 30th, we were already over"},{"speaker":"Crystal Vilkaitis","startTime":1817.683,"endTime":1824.943,"body":"10 percent sold out for next year because"},{"speaker":"Crystal Vilkaitis","startTime":1825.183,"endTime":1826.503,"body":"people already bought their ticket."},{"speaker":"Crystal Vilkaitis","startTime":1826.503,"endTime":1827.383,"body":"They're like, \"I'm coming.\""},{"speaker":"Crystal Vilkaitis","startTime":1827.673,"endTime":1831.473,"body":"And then so many people said to me too,"},{"speaker":"Crystal Vilkaitis","startTime":1827.673,"endTime":1831.473,"body":"\"I'm in a thread with three other stores."},{"speaker":"Crystal Vilkaitis","startTime":1831.513,"endTime":1833.403,"body":"I'm in a thread with four other stores."},{"speaker":"Crystal Vilkaitis","startTime":1833.633,"endTime":1835.183,"body":"They're all asking me, how's it going?"},{"speaker":"Crystal Vilkaitis","startTime":1835.183,"endTime":1835.753,"body":"How's it going?\""},{"speaker":"Crystal Vilkaitis","startTime":1835.753,"endTime":1836.813,"body":"They're having the FOMO."},{"speaker":"Crystal Vilkaitis","startTime":1836.833,"endTime":1837.753,"body":"They're wishing they were here."},{"speaker":"Crystal Vilkaitis","startTime":1837.753,"endTime":1839.023,"body":"I'm like, you got to come next year."},{"speaker":"Crystal Vilkaitis","startTime":1839.503,"endTime":1841.733,"body":"And I have a feeling we're"},{"speaker":"Crystal Vilkaitis","startTime":1839.503,"endTime":1841.733,"body":"going to sell out next year too."},{"speaker":"Crystal Vilkaitis","startTime":1841.773,"endTime":1844.143,"body":"So you can get 2025 tickets."},{"speaker":"Crystal Vilkaitis","startTime":1844.223,"endTime":1845.113,"body":"They're available."},{"speaker":"Crystal Vilkaitis","startTime":1845.143,"endTime":1847.093,"body":"They're the lowest price"},{"speaker":"Crystal Vilkaitis","startTime":1845.143,"endTime":1847.093,"body":"they're going to be right now."},{"speaker":"Crystal Vilkaitis","startTime":1847.093,"endTime":1848.313,"body":"Cause we're in super early bird."},{"speaker":"Crystal Vilkaitis","startTime":1848.623,"endTime":1850.293,"body":"A lot of people waited"},{"speaker":"Crystal Vilkaitis","startTime":1848.623,"endTime":1850.293,"body":"to get their tickets."},{"speaker":"Crystal Vilkaitis","startTime":1850.303,"endTime":1852.193,"body":"The longer you wait, the more"},{"speaker":"Crystal Vilkaitis","startTime":1850.303,"endTime":1852.193,"body":"money you're going to spend."},{"speaker":"Crystal Vilkaitis","startTime":1852.843,"endTime":1856.833,"body":"So you could go to"},{"speaker":"Crystal Vilkaitis","startTime":1852.843,"endTime":1856.833,"body":"crystalmediaco.com/evolve"},{"speaker":"Crystal Vilkaitis","startTime":1856.933,"endTime":1858.363,"body":"and secure your ticket."},{"speaker":"Crystal Vilkaitis","startTime":1858.413,"endTime":1861.403,"body":"You're probably going to want to give"},{"speaker":"Crystal Vilkaitis","startTime":1858.413,"endTime":1861.403,"body":"VIP because VIP, you get the extra half"},{"speaker":"Crystal Vilkaitis","startTime":1861.403,"endTime":1865.913,"body":"day, you get lunches, you get an extra"},{"speaker":"Crystal Vilkaitis","startTime":1861.403,"endTime":1865.913,"body":"cocktail reception with me and my team and"},{"speaker":"Crystal Vilkaitis","startTime":1865.913,"endTime":1868.143,"body":"other speakers, like that's the way to go."},{"speaker":"Crystal Vilkaitis","startTime":1868.363,"endTime":1870.153,"body":"And it will probably sell"},{"speaker":"Crystal Vilkaitis","startTime":1868.363,"endTime":1870.153,"body":"out again this year too."},{"speaker":"Crystal Vilkaitis","startTime":1870.153,"endTime":1873.253,"body":"But man, the reviews that"},{"speaker":"Crystal Vilkaitis","startTime":1870.153,"endTime":1873.253,"body":"we got means the world."},{"speaker":"Crystal Vilkaitis","startTime":1873.253,"endTime":1876.108,"body":"Cause we worked really hard to"},{"speaker":"Crystal Vilkaitis","startTime":1873.253,"endTime":1876.108,"body":"produce something that was meaningful"},{"speaker":"Crystal Vilkaitis","startTime":1876.108,"endTime":1879.628,"body":"to you, the retailer, and we're"},{"speaker":"Crystal Vilkaitis","startTime":1876.108,"endTime":1879.628,"body":"going to do it all again next year."},{"speaker":"Crystal Vilkaitis","startTime":1879.628,"endTime":1883.588,"body":"And I'm just really grateful for everybody"},{"speaker":"Crystal Vilkaitis","startTime":1879.628,"endTime":1883.588,"body":"who trusted us, who flew, who took time"},{"speaker":"Crystal Vilkaitis","startTime":1883.588,"endTime":1887.748,"body":"out of their calendar, who drove, who"},{"speaker":"Crystal Vilkaitis","startTime":1883.588,"endTime":1887.748,"body":"showed up, who played fall, pull out"},{"speaker":"Crystal Vilkaitis","startTime":1888.238,"endTime":1893.258,"body":"and are really willing to transform"},{"speaker":"Crystal Vilkaitis","startTime":1888.238,"endTime":1893.258,"body":"and implement what they learned."},{"speaker":"Crystal Vilkaitis","startTime":1893.258,"endTime":1895.643,"body":"And keep us posted."},{"speaker":"Crystal Vilkaitis","startTime":1895.663,"endTime":1897.363,"body":"If you were there, keep us posted."},{"speaker":"Crystal Vilkaitis","startTime":1897.363,"endTime":1898.453,"body":"We want to hear about your journey."},{"speaker":"Crystal Vilkaitis","startTime":1898.453,"endTime":1901.373,"body":"We want to hear what you're doing and"},{"speaker":"Crystal Vilkaitis","startTime":1898.453,"endTime":1901.373,"body":"maybe you should come on Rooted in"},{"speaker":"Crystal Vilkaitis","startTime":1901.373,"endTime":1905.123,"body":"Retail and share your experience and"},{"speaker":"Crystal Vilkaitis","startTime":1901.373,"endTime":1905.123,"body":"where you are and where you are now."},{"speaker":"Crystal Vilkaitis","startTime":1905.183,"endTime":1907.933,"body":"Let's keep this conversation"},{"speaker":"Crystal Vilkaitis","startTime":1905.183,"endTime":1907.933,"body":"going about the transformation"},{"speaker":"Crystal Vilkaitis","startTime":1907.933,"endTime":1909.463,"body":"of our attendees from EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":1909.903,"endTime":1910.803,"body":"I'm really grateful."},{"speaker":"Crystal Vilkaitis","startTime":1911.363,"endTime":1912.673,"body":"My team knocked it out of the park."},{"speaker":"Crystal Vilkaitis","startTime":1912.993,"endTime":1914.923,"body":"I couldn't ask for a better experience."},{"speaker":"Crystal Vilkaitis","startTime":1914.943,"endTime":1916.443,"body":"So team, if you're"},{"speaker":"Crystal Vilkaitis","startTime":1914.943,"endTime":1916.443,"body":"watching this, thank you."},{"speaker":"Crystal Vilkaitis","startTime":1916.443,"endTime":1916.763,"body":"Thank you."},{"speaker":"Crystal Vilkaitis","startTime":1916.773,"endTime":1917.323,"body":"Thank you."},{"speaker":"Crystal Vilkaitis","startTime":1917.603,"endTime":1919.153,"body":"And again, if you were there, thank you."},{"speaker":"Crystal Vilkaitis","startTime":1919.393,"endTime":1921.793,"body":"I hope to see you in 2025."},{"speaker":"Crystal Vilkaitis","startTime":1922.603,"endTime":1924.773,"body":"Also, big thank you to"},{"speaker":"Crystal Vilkaitis","startTime":1922.603,"endTime":1924.773,"body":"our amazing sponsors."},{"speaker":"Crystal Vilkaitis","startTime":1924.773,"endTime":1930.163,"body":"Like we had incredible sponsors where"},{"speaker":"Crystal Vilkaitis","startTime":1924.773,"endTime":1930.163,"body":"people, somebody, Oh, I have to share"},{"speaker":"Crystal Vilkaitis","startTime":1930.163,"endTime":1932.973,"body":"this before I was going to sign off, but"},{"speaker":"Crystal Vilkaitis","startTime":1930.163,"endTime":1932.973,"body":"I have to share something that's huge."},{"speaker":"Crystal Vilkaitis","startTime":1934.058,"endTime":1938.478,"body":"One Wizard of Ads, they were"},{"speaker":"Crystal Vilkaitis","startTime":1934.058,"endTime":1938.478,"body":"doing these free website audits,"},{"speaker":"Crystal Vilkaitis","startTime":1938.478,"endTime":1940.008,"body":"which is a thousand dollar value."},{"speaker":"Crystal Vilkaitis","startTime":1940.038,"endTime":1943.151,"body":"And they found one of our"},{"speaker":"Crystal Vilkaitis","startTime":1940.038,"endTime":1943.151,"body":"clients, a scale client of ours."},{"speaker":"Crystal Vilkaitis","startTime":1944.121,"endTime":1950.951,"body":"She has a website and through their"},{"speaker":"Crystal Vilkaitis","startTime":1944.121,"endTime":1950.951,"body":"audit, they found somebody that duplicated"},{"speaker":"Crystal Vilkaitis","startTime":1950.951,"endTime":1953.541,"body":"her website, her brand, everything."},{"speaker":"Crystal Vilkaitis","startTime":1954.261,"endTime":1960.211,"body":"They were selling like taking"},{"speaker":"Crystal Vilkaitis","startTime":1954.261,"endTime":1960.211,"body":"transactions acting as if it's her."},{"speaker":"Crystal Vilkaitis","startTime":1960.221,"endTime":1963.851,"body":"So now imagine if a customer is"},{"speaker":"Crystal Vilkaitis","startTime":1960.221,"endTime":1963.851,"body":"shopping from the fake website,"},{"speaker":"Crystal Vilkaitis","startTime":1964.781,"endTime":1968.521,"body":"they could get their data stolen,"},{"speaker":"Crystal Vilkaitis","startTime":1964.781,"endTime":1968.521,"body":"their credit card information."},{"speaker":"Crystal Vilkaitis","startTime":1968.551,"endTime":1972.076,"body":"I don't know if these people are getting"},{"speaker":"Crystal Vilkaitis","startTime":1968.551,"endTime":1972.076,"body":"paid products, or if they're just taking,"},{"speaker":"Crystal Vilkaitis","startTime":1972.106,"endTime":1973.406,"body":"I have no idea what's happening there."},{"speaker":"Crystal Vilkaitis","startTime":1973.786,"endTime":1976.876,"body":"I'm letting them do all the follow up,"},{"speaker":"Crystal Vilkaitis","startTime":1973.786,"endTime":1976.876,"body":"but that was a big aha that came out"},{"speaker":"Crystal Vilkaitis","startTime":1976.876,"endTime":1979.076,"body":"of the sponsors having it in our room."},{"speaker":"Crystal Vilkaitis","startTime":1979.286,"endTime":1979.956,"body":"That's huge."},{"speaker":"Crystal Vilkaitis","startTime":1979.966,"endTime":1984.126,"body":"That's going to save our client"},{"speaker":"Crystal Vilkaitis","startTime":1979.966,"endTime":1984.126,"body":"tons of hassle and issues."},{"speaker":"Crystal Vilkaitis","startTime":1984.576,"endTime":1986.746,"body":"And we're going to continue"},{"speaker":"Crystal Vilkaitis","startTime":1984.576,"endTime":1986.746,"body":"to see that, unfortunately."},{"speaker":"Crystal Vilkaitis","startTime":1987.551,"endTime":1989.951,"body":"So it's important to know these"},{"speaker":"Crystal Vilkaitis","startTime":1987.551,"endTime":1989.951,"body":"things and what to look for."},{"speaker":"Crystal Vilkaitis","startTime":1989.961,"endTime":1992.411,"body":"Have people that can help"},{"speaker":"Crystal Vilkaitis","startTime":1989.961,"endTime":1992.411,"body":"you like Wizard of Ads."},{"speaker":"Crystal Vilkaitis","startTime":1992.901,"endTime":1996.871,"body":"And then also there's a new app that was"},{"speaker":"Crystal Vilkaitis","startTime":1992.901,"endTime":1996.871,"body":"there, Hatch, that people were loving."},{"speaker":"Crystal Vilkaitis","startTime":1996.981,"endTime":2001.621,"body":"Anna, who I buy all my clothes"},{"speaker":"Crystal Vilkaitis","startTime":1996.981,"endTime":2001.621,"body":"from, from Pilar, her boutique,"},{"speaker":"Crystal Vilkaitis","startTime":2001.791,"endTime":2003.211,"body":"who I've had on the show also."},{"speaker":"Crystal Vilkaitis","startTime":2003.561,"endTime":2006.541,"body":"If you got to meet Anna at EVOLVE,"},{"speaker":"Crystal Vilkaitis","startTime":2003.561,"endTime":2006.541,"body":"she was on Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":2006.541,"endTime":2009.771,"body":"Go listen to her episode, but she was"},{"speaker":"Crystal Vilkaitis","startTime":2006.541,"endTime":2009.771,"body":"there demoing and it was really fun"},{"speaker":"Crystal Vilkaitis","startTime":2009.821,"endTime":2011.581,"body":"just to have her in the room and Hatch."},{"speaker":"Crystal Vilkaitis","startTime":2011.881,"endTime":2015.997,"body":"Anna can count and reconcile her"},{"speaker":"Crystal Vilkaitis","startTime":2011.881,"endTime":2015.997,"body":"inventory in under three hours."},{"speaker":"Crystal Vilkaitis","startTime":2016.027,"endTime":2020.017,"body":"And when I said that from stage at"},{"speaker":"Crystal Vilkaitis","startTime":2016.027,"endTime":2020.017,"body":"EVOLVE, everyone was like, what?"},{"speaker":"Crystal Vilkaitis","startTime":2020.137,"endTime":2022.527,"body":"Like the whole crowd was like, gasped."},{"speaker":"Crystal Vilkaitis","startTime":2023.417,"endTime":2024.287,"body":"It was really funny."},{"speaker":"Crystal Vilkaitis","startTime":2024.807,"endTime":2029.147,"body":"So we just had incredible sponsors,"},{"speaker":"Crystal Vilkaitis","startTime":2024.807,"endTime":2029.147,"body":"Retail Mavens, who's helping"},{"speaker":"Crystal Vilkaitis","startTime":2029.157,"endTime":2031.127,"body":"make more money in your sleep."},{"speaker":"Crystal Vilkaitis","startTime":2031.527,"endTime":2035.382,"body":"Management one was there with"},{"speaker":"Crystal Vilkaitis","startTime":2031.527,"endTime":2035.382,"body":"open to buy inventory management."},{"speaker":"Crystal Vilkaitis","startTime":2035.392,"endTime":2039.562,"body":"I talked about Nick with one shop retail"},{"speaker":"Crystal Vilkaitis","startTime":2035.392,"endTime":2039.562,"body":"and his texting and email platform."},{"speaker":"Crystal Vilkaitis","startTime":2039.562,"endTime":2040.232,"body":"We had Dr."},{"speaker":"Crystal Vilkaitis","startTime":2040.232,"endTime":2043.342,"body":"Doug's who was sponsoring the"},{"speaker":"Crystal Vilkaitis","startTime":2040.232,"endTime":2043.342,"body":"chapsticks and the balms to keep us"},{"speaker":"Crystal Vilkaitis","startTime":2043.352,"endTime":2047.042,"body":"moisturized and hydrated in dry Denver."},{"speaker":"Crystal Vilkaitis","startTime":2047.222,"endTime":2049.572,"body":"We love their products so much."},{"speaker":"Crystal Vilkaitis","startTime":2049.602,"endTime":2053.632,"body":"We had my dear friend and matron of"},{"speaker":"Crystal Vilkaitis","startTime":2049.602,"endTime":2053.632,"body":"honor, Heather Ingersoll with Hometown"},{"speaker":"Crystal Vilkaitis","startTime":2053.632,"endTime":2057.462,"body":"Insurance, who she can help from"},{"speaker":"Crystal Vilkaitis","startTime":2053.632,"endTime":2057.462,"body":"a benefits perspective, no matter"},{"speaker":"Crystal Vilkaitis","startTime":2057.462,"endTime":2061.052,"body":"where you are and can also help some"},{"speaker":"Crystal Vilkaitis","startTime":2057.462,"endTime":2061.052,"body":"support some of the local retailers."},{"speaker":"Crystal Vilkaitis","startTime":2061.482,"endTime":2063.532,"body":"So it was great to have her in the room."},{"speaker":"Crystal Vilkaitis","startTime":2063.582,"endTime":2067.552,"body":"And then we also had Heart on Main"},{"speaker":"Crystal Vilkaitis","startTime":2063.582,"endTime":2067.552,"body":"Street, who I am on the board of,"},{"speaker":"Crystal Vilkaitis","startTime":2067.552,"endTime":2072.622,"body":"and we raised, oh my gosh, we raised"},{"speaker":"Crystal Vilkaitis","startTime":2067.552,"endTime":2072.622,"body":"over $10,000 for heart on main"},{"speaker":"Crystal Vilkaitis","startTime":2072.622,"endTime":2074.862,"body":"street, we did a silent auction."},{"speaker":"Crystal Vilkaitis","startTime":2074.942,"endTime":2076.972,"body":"People were bidding and"},{"speaker":"Crystal Vilkaitis","startTime":2074.942,"endTime":2076.972,"body":"outbidding each other."},{"speaker":"Crystal Vilkaitis","startTime":2076.982,"endTime":2077.722,"body":"There was competition."},{"speaker":"Crystal Vilkaitis","startTime":2077.722,"endTime":2078.622,"body":"It was so fun."},{"speaker":"Crystal Vilkaitis","startTime":2078.632,"endTime":2083.652,"body":"And we raised over $10,000, which goes"},{"speaker":"Crystal Vilkaitis","startTime":2078.632,"endTime":2083.652,"body":"directly back to independent retailers."},{"speaker":"Crystal Vilkaitis","startTime":2084.092,"endTime":2086.402,"body":"So what an event."},{"speaker":"Crystal Vilkaitis","startTime":2086.782,"endTime":2087.642,"body":"It was transformative."},{"speaker":"Crystal Vilkaitis","startTime":2088.582,"endTime":2089.592,"body":"It was Epic."},{"speaker":"Crystal Vilkaitis","startTime":2089.612,"endTime":2090.712,"body":"It was fire."},{"speaker":"Crystal Vilkaitis","startTime":2090.712,"endTime":2091.852,"body":"It was So good."},{"speaker":"Crystal Vilkaitis","startTime":2092.352,"endTime":2094.857,"body":"And I am just so proud of what we created."},{"speaker":"Crystal Vilkaitis","startTime":2095.127,"endTime":2098.597,"body":"And I hope to see you in the room in"},{"speaker":"Crystal Vilkaitis","startTime":2095.127,"endTime":2098.597,"body":"2025, because that's where you got to be."},{"speaker":"Crystal Vilkaitis","startTime":2098.597,"endTime":2099.337,"body":"You got to show up."},{"speaker":"Crystal Vilkaitis","startTime":2099.337,"endTime":2102.847,"body":"You got to be in the room where"},{"speaker":"Crystal Vilkaitis","startTime":2099.337,"endTime":2102.847,"body":"happened in the room where happened."},{"speaker":"Crystal Vilkaitis","startTime":2103.177,"endTime":2106.747,"body":"I did play some Hamilton"},{"speaker":"Crystal Vilkaitis","startTime":2103.177,"endTime":2106.747,"body":"because I love Hamilton."},{"speaker":"Crystal Vilkaitis","startTime":2107.097,"endTime":2108.597,"body":"I just really believe you"},{"speaker":"Crystal Vilkaitis","startTime":2107.097,"endTime":2108.597,"body":"got to be in the room."},{"speaker":"Crystal Vilkaitis","startTime":2108.677,"endTime":2109.857,"body":"You got to invest in yourself."},{"speaker":"Crystal Vilkaitis","startTime":2109.887,"endTime":2110.547,"body":"You got to show up."},{"speaker":"Crystal Vilkaitis","startTime":2110.547,"endTime":2111.427,"body":"You got to play full out."},{"speaker":"Crystal Vilkaitis","startTime":2111.427,"endTime":2112.187,"body":"You got to learn."},{"speaker":"Crystal Vilkaitis","startTime":2112.237,"endTime":2115.877,"body":"You have to be in these rooms to learn, to"},{"speaker":"Crystal Vilkaitis","startTime":2112.237,"endTime":2115.877,"body":"understand what you don't know and what's"},{"speaker":"Crystal Vilkaitis","startTime":2115.877,"endTime":2118.222,"body":"coming, and connect with other retailers."},{"speaker":"Crystal Vilkaitis","startTime":2118.242,"endTime":2120.462,"body":"And that was another thing I"},{"speaker":"Crystal Vilkaitis","startTime":2118.242,"endTime":2120.462,"body":"heard from a lot of attendees."},{"speaker":"Crystal Vilkaitis","startTime":2120.542,"endTime":2122.902,"body":"I'm loving hearing, how are sales for you?"},{"speaker":"Crystal Vilkaitis","startTime":2122.902,"endTime":2124.332,"body":"And what's selling well for you?"},{"speaker":"Crystal Vilkaitis","startTime":2124.332,"endTime":2125.752,"body":"And what I have this issue."},{"speaker":"Crystal Vilkaitis","startTime":2125.752,"endTime":2127.422,"body":"How can you help me solve it?"},{"speaker":"Crystal Vilkaitis","startTime":2127.722,"endTime":2130.662,"body":"So much networking was"},{"speaker":"Crystal Vilkaitis","startTime":2127.722,"endTime":2130.662,"body":"happening in connection and new"},{"speaker":"Crystal Vilkaitis","startTime":2130.672,"endTime":2131.812,"body":"friendships were formed too."},{"speaker":"Crystal Vilkaitis","startTime":2131.862,"endTime":2132.432,"body":"So fun."},{"speaker":"Crystal Vilkaitis","startTime":2132.592,"endTime":2133.682,"body":"Love doing EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":2134.012,"endTime":2135.432,"body":"If you were there, thank you team."},{"speaker":"Crystal Vilkaitis","startTime":2135.452,"endTime":2136.332,"body":"Thank you, it was epic."},{"speaker":"Crystal Vilkaitis","startTime":2136.332,"endTime":2137.742,"body":"I hope to see you in 2025."},{"speaker":"Crystal Vilkaitis","startTime":2138.292,"endTime":2140.802,"body":"Remember I am rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":2141.092,"endTime":2142.292,"body":"Have a great week ahead."},{"speaker":"Crystal Vilkaitis","startTime":2142.512,"endTime":2143.272,"body":"Bye."},{"speaker":"Crystal Vilkaitis","startTime":2147.527,"endTime":2149.357,"body":"Thank you so much for being here."},{"speaker":"Crystal Vilkaitis","startTime":2149.387,"endTime":2150.837,"body":"It means the world to me."},{"speaker":"Crystal Vilkaitis","startTime":2151.157,"endTime":2154.287,"body":"Don't forget to join the Rise and"},{"speaker":"Crystal Vilkaitis","startTime":2151.157,"endTime":2154.287,"body":"Shine newsletter, which is social"},{"speaker":"Crystal Vilkaitis","startTime":2154.287,"endTime":2158.827,"body":"media news you need to know sent via"},{"speaker":"Crystal Vilkaitis","startTime":2154.287,"endTime":2158.827,"body":"email every Monday morning, go to"},{"speaker":"Crystal Vilkaitis","startTime":2158.947,"endTime":2165.267,"body":"crystalmediaco.com/rise to join and don't"},{"speaker":"Crystal Vilkaitis","startTime":2158.947,"endTime":2165.267,"body":"miss the newest episode of Rooted in"},{"speaker":"Crystal Vilkaitis","startTime":2165.337,"endTime":2167.237,"body":"Retail, which drops every Sunday morning."}]}