{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.319,"endTime":3.899,"body":"In today's episode of"},{"speaker":"Crystal Vilkaitis","startTime":0.319,"endTime":3.899,"body":"rooted in retail, I am sitting down in"},{"speaker":"Crystal Vilkaitis","startTime":3.94,"endTime":7.379,"body":"person with somebody who I so look up to."},{"speaker":"Crystal Vilkaitis","startTime":7.379,"endTime":8.67,"body":"She's such an inspiration."},{"speaker":"Crystal Vilkaitis","startTime":8.67,"endTime":10.959,"body":"She has so much retail experience."},{"speaker":"Crystal Vilkaitis","startTime":10.969,"endTime":12.799,"body":"She is definitely rooted in retail."},{"speaker":"Crystal Vilkaitis","startTime":13.029,"endTime":15.66,"body":"And that is Amy Loewenberg"},{"speaker":"Crystal Vilkaitis","startTime":13.029,"endTime":15.66,"body":"with New York now."},{"speaker":"Crystal Vilkaitis","startTime":16.14,"endTime":21.099,"body":"Now, if you have the opportunity to watch"},{"speaker":"Crystal Vilkaitis","startTime":16.14,"endTime":21.099,"body":"this, I mentioned we are in person because"},{"speaker":"Crystal Vilkaitis","startTime":21.37,"endTime":27.31,"body":"I partnered with New York now and I had"},{"speaker":"Crystal Vilkaitis","startTime":21.37,"endTime":27.31,"body":"a podcast studio at their summer market."},{"speaker":"Crystal Vilkaitis","startTime":27.51,"endTime":31.904,"body":"I actually did 30 interviews at that"},{"speaker":"Crystal Vilkaitis","startTime":27.51,"endTime":31.904,"body":"market, but eight of them were full"},{"speaker":"Crystal Vilkaitis","startTime":31.904,"endTime":35.825,"body":"interviews that we're going to air here"},{"speaker":"Crystal Vilkaitis","startTime":31.904,"endTime":35.825,"body":"on the show between now and December."},{"speaker":"Crystal Vilkaitis","startTime":36.095,"endTime":37.375,"body":"Amy is kicking us off."},{"speaker":"Crystal Vilkaitis","startTime":37.405,"endTime":39.955,"body":"And Amy is no stranger"},{"speaker":"Crystal Vilkaitis","startTime":37.405,"endTime":39.955,"body":"to rooted in retail."},{"speaker":"Crystal Vilkaitis","startTime":40.185,"endTime":41.685,"body":"She was here in episode 14."},{"speaker":"Crystal Vilkaitis","startTime":42.164,"endTime":44.684,"body":"And if you haven't listened to"},{"speaker":"Crystal Vilkaitis","startTime":42.164,"endTime":44.684,"body":"that, I highly recommend going"},{"speaker":"Crystal Vilkaitis","startTime":44.684,"endTime":45.775,"body":"back and listening to her."},{"speaker":"Crystal Vilkaitis","startTime":45.954,"endTime":46.684,"body":"Whoa."},{"speaker":"Crystal Vilkaitis","startTime":47.015,"endTime":47.955,"body":"That episode was."},{"speaker":"Crystal Vilkaitis","startTime":48.185,"endTime":52.855,"body":"packed We talk so much about community"},{"speaker":"Crystal Vilkaitis","startTime":48.185,"endTime":52.855,"body":"building and social media marketing and"},{"speaker":"Crystal Vilkaitis","startTime":52.855,"endTime":57.694,"body":"retailers that are great inspirations"},{"speaker":"Crystal Vilkaitis","startTime":52.855,"endTime":57.694,"body":"for you to look at on who are really just"},{"speaker":"Crystal Vilkaitis","startTime":57.694,"endTime":59.664,"body":"doing an incredible job with their store."},{"speaker":"Crystal Vilkaitis","startTime":60.235,"endTime":64.355,"body":"And in this episode today,"},{"speaker":"Crystal Vilkaitis","startTime":60.235,"endTime":64.355,"body":"we go deeper with community."},{"speaker":"Crystal Vilkaitis","startTime":64.465,"endTime":65.695,"body":"We're talking about marketing."},{"speaker":"Crystal Vilkaitis","startTime":65.695,"endTime":67.145,"body":"We're talking about trends."},{"speaker":"Crystal Vilkaitis","startTime":67.49,"endTime":72.91,"body":"Amy gets retail really understands the"},{"speaker":"Crystal Vilkaitis","startTime":67.49,"endTime":72.91,"body":"importance of relationship building and"},{"speaker":"Crystal Vilkaitis","startTime":72.91,"endTime":76.899,"body":"how retailers can really use that and"},{"speaker":"Crystal Vilkaitis","startTime":72.91,"endTime":76.899,"body":"leverage that to grow their business and"},{"speaker":"Crystal Vilkaitis","startTime":76.899,"endTime":78.58,"body":"connect with people in their community."},{"speaker":"Crystal Vilkaitis","startTime":78.899,"endTime":81.48,"body":"It was just such an awesome conversation."},{"speaker":"Crystal Vilkaitis","startTime":81.76,"endTime":86.039,"body":"And of course, even extra special"},{"speaker":"Crystal Vilkaitis","startTime":81.76,"endTime":86.039,"body":"because it got to be in person."},{"speaker":"Crystal Vilkaitis","startTime":86.039,"endTime":88.839,"body":"So I just want to give"},{"speaker":"Crystal Vilkaitis","startTime":86.039,"endTime":88.839,"body":"a huge thank you to you."},{"speaker":"Crystal Vilkaitis","startTime":88.975,"endTime":92.175,"body":"New York now for having me at your market."},{"speaker":"Crystal Vilkaitis","startTime":92.175,"endTime":95.955,"body":"We also generated a really"},{"speaker":"Crystal Vilkaitis","startTime":92.175,"endTime":95.955,"body":"amazing resilience report out"},{"speaker":"Crystal Vilkaitis","startTime":95.955,"endTime":97.715,"body":"of the 30 interviews that I did."},{"speaker":"Crystal Vilkaitis","startTime":98.014,"endTime":100.344,"body":"So stay tuned for more"},{"speaker":"Crystal Vilkaitis","startTime":98.014,"endTime":100.344,"body":"information about that report."},{"speaker":"Crystal Vilkaitis","startTime":100.344,"endTime":101.945,"body":"Cause you can learn from these interviews."},{"speaker":"Crystal Vilkaitis","startTime":102.395,"endTime":106.714,"body":"I mean, we all just have incredible"},{"speaker":"Crystal Vilkaitis","startTime":102.395,"endTime":106.714,"body":"knowledge and expertise and experiences."},{"speaker":"Crystal Vilkaitis","startTime":106.714,"endTime":110.375,"body":"And I got the opportunity to tap"},{"speaker":"Crystal Vilkaitis","startTime":106.714,"endTime":110.375,"body":"into that at market and we'll bring"},{"speaker":"Crystal Vilkaitis","startTime":110.375,"endTime":111.445,"body":"it to you through this report."},{"speaker":"Crystal Vilkaitis","startTime":111.695,"endTime":114.78,"body":"Now new York now registration"},{"speaker":"Crystal Vilkaitis","startTime":111.695,"endTime":114.78,"body":"is open for winter."},{"speaker":"Crystal Vilkaitis","startTime":114.96,"endTime":117.54,"body":"So in the show notes, you can go register."},{"speaker":"Crystal Vilkaitis","startTime":117.72,"endTime":119.149,"body":"I'd love to see you there."},{"speaker":"Crystal Vilkaitis","startTime":119.35,"endTime":120.89,"body":"And I know Amy would too."},{"speaker":"Crystal Vilkaitis","startTime":120.909,"endTime":122.933,"body":"And actually, let me just tell"},{"speaker":"Crystal Vilkaitis","startTime":120.909,"endTime":122.933,"body":"you real quick, a little bit"},{"speaker":"Crystal Vilkaitis","startTime":122.933,"endTime":124.853,"body":"more about Amy before we dive in."},{"speaker":"Crystal Vilkaitis","startTime":125.973,"endTime":129.413,"body":"Amy Loewenberg is the director"},{"speaker":"Crystal Vilkaitis","startTime":125.973,"endTime":129.413,"body":"of buyer relations at New York."},{"speaker":"Crystal Vilkaitis","startTime":129.413,"endTime":133.823,"body":"Now, Amy's a results driven senior leader"},{"speaker":"Crystal Vilkaitis","startTime":129.413,"endTime":133.823,"body":"with a proven track record in enhancing"},{"speaker":"Crystal Vilkaitis","startTime":133.823,"endTime":138.313,"body":"client relationships, driving business"},{"speaker":"Crystal Vilkaitis","startTime":133.823,"endTime":138.313,"body":"growth, and leading high performing teams."},{"speaker":"Crystal Vilkaitis","startTime":138.553,"endTime":142.213,"body":"She's upped in strategic thinking,"},{"speaker":"Crystal Vilkaitis","startTime":138.553,"endTime":142.213,"body":"business acumen, and partnership"},{"speaker":"Crystal Vilkaitis","startTime":142.213,"endTime":147.868,"body":"development with deep expertise in Social"},{"speaker":"Crystal Vilkaitis","startTime":142.213,"endTime":147.868,"body":"sector, she's skilled in guiding mission"},{"speaker":"Crystal Vilkaitis","startTime":147.868,"endTime":153.518,"body":"driven organizations and fostering"},{"speaker":"Crystal Vilkaitis","startTime":147.868,"endTime":153.518,"body":"cross departmental collaborations."},{"speaker":"Crystal Vilkaitis","startTime":153.518,"endTime":155.868,"body":"Collaboration is so key"},{"speaker":"Crystal Vilkaitis","startTime":153.518,"endTime":155.868,"body":"word there with Amy."},{"speaker":"Crystal Vilkaitis","startTime":155.868,"endTime":157.238,"body":"And I'd also say community."},{"speaker":"Crystal Vilkaitis","startTime":157.448,"endTime":159.458,"body":"You're going to love"},{"speaker":"Crystal Vilkaitis","startTime":157.448,"endTime":159.458,"body":"her and this interview."},{"speaker":"Crystal Vilkaitis","startTime":159.548,"endTime":160.528,"body":"So let's dive in."},{"speaker":"Crystal Vilkaitis","startTime":166.743,"endTime":168.263,"body":"Welcome to Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":168.493,"endTime":170.263,"body":"I'm your host, Crystal Vilkaitis."},{"speaker":"Crystal Vilkaitis","startTime":170.643,"endTime":175.453,"body":"Here, we have engaging and informative"},{"speaker":"Crystal Vilkaitis","startTime":170.643,"endTime":175.453,"body":"conversations with successful indie"},{"speaker":"Crystal Vilkaitis","startTime":175.453,"endTime":177.173,"body":"retailers and industry experts."},{"speaker":"Crystal Vilkaitis","startTime":177.673,"endTime":180.273,"body":"Together, we learn, connect, and grow."},{"speaker":"Crystal Vilkaitis","startTime":180.843,"endTime":183.853,"body":"Don't miss our live after the"},{"speaker":"Crystal Vilkaitis","startTime":180.843,"endTime":183.853,"body":"show every Tuesday night in the"},{"speaker":"Crystal Vilkaitis","startTime":183.853,"endTime":185.473,"body":"Rooted in Retail Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":186.243,"endTime":188.793,"body":"Alright, here's today's episode."},{"speaker":"Crystal Vilkaitis","startTime":192.326,"endTime":194.406,"body":"Amy, welcome back to Rooted in Retail."},{"speaker":"Amy Loewenberg","startTime":194.836,"endTime":196.636,"body":"Crystal,"},{"speaker":"Amy Loewenberg","startTime":194.836,"endTime":196.636,"body":"thank you for having me here."},{"speaker":"Crystal Vilkaitis","startTime":196.636,"endTime":198.406,"body":"I'm"},{"speaker":"Crystal Vilkaitis","startTime":196.636,"endTime":198.406,"body":"so excited you're back."},{"speaker":"Crystal Vilkaitis","startTime":198.606,"endTime":202.906,"body":"Our first conversation was"},{"speaker":"Crystal Vilkaitis","startTime":198.606,"endTime":202.906,"body":"loaded with information, and so"},{"speaker":"Crystal Vilkaitis","startTime":202.906,"endTime":206.756,"body":"we're just going to carry that"},{"speaker":"Crystal Vilkaitis","startTime":202.906,"endTime":206.756,"body":"conversation through to so much more."},{"speaker":"Crystal Vilkaitis","startTime":206.766,"endTime":208.486,"body":"Like I'm so excited about this."},{"speaker":"Crystal Vilkaitis","startTime":208.496,"endTime":208.836,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":208.866,"endTime":210.246,"body":"First, we're in person."},{"speaker":"Crystal Vilkaitis","startTime":210.246,"endTime":210.853,"body":"I know."},{"speaker":"Crystal Vilkaitis","startTime":210.853,"endTime":212.976,"body":"In New York, at NY NOW."},{"speaker":"Crystal Vilkaitis","startTime":212.976,"endTime":215.136,"body":"I know, it's so great to be here."},{"speaker":"Crystal Vilkaitis","startTime":215.136,"endTime":215.256,"body":"Welcome to New"},{"speaker":"Amy Loewenberg","startTime":215.256,"endTime":215.906,"body":"York NOW, by the way."},{"speaker":"Amy Loewenberg","startTime":215.916,"endTime":216.316,"body":"Thank you."},{"speaker":"Amy Loewenberg","startTime":216.316,"endTime":216.606,"body":"Not your first time."},{"speaker":"Amy Loewenberg","startTime":216.836,"endTime":217.316,"body":"time."},{"speaker":"Amy Loewenberg","startTime":217.326,"endTime":218.536,"body":"No, it's uh,"},{"speaker":"Crystal Vilkaitis","startTime":218.586,"endTime":220.336,"body":"and"},{"speaker":"Crystal Vilkaitis","startTime":218.586,"endTime":220.336,"body":"I'm thrilled to be here."},{"speaker":"Crystal Vilkaitis","startTime":220.336,"endTime":221.976,"body":"We're here in person."},{"speaker":"Crystal Vilkaitis","startTime":221.976,"endTime":224.646,"body":"If you sell gifts, you've"},{"speaker":"Crystal Vilkaitis","startTime":221.976,"endTime":224.646,"body":"got to come to NY Now."},{"speaker":"Crystal Vilkaitis","startTime":224.646,"endTime":228.326,"body":"They've got markets twice a year,"},{"speaker":"Crystal Vilkaitis","startTime":224.646,"endTime":228.326,"body":"but you can also shop online."},{"speaker":"Crystal Vilkaitis","startTime":228.566,"endTime":231.456,"body":"Be sure to check them out nynow.com."},{"speaker":"Crystal Vilkaitis","startTime":231.806,"endTime":235.456,"body":"And we're going to talk about some"},{"speaker":"Crystal Vilkaitis","startTime":231.806,"endTime":235.456,"body":"stuff that you're seeing at the"},{"speaker":"Crystal Vilkaitis","startTime":235.456,"endTime":237.756,"body":"show a little later, but first."},{"speaker":"Crystal Vilkaitis","startTime":238.106,"endTime":240.916,"body":"For those who maybe didn't hear"},{"speaker":"Crystal Vilkaitis","startTime":238.106,"endTime":240.916,"body":"your first episode, will you say"},{"speaker":"Crystal Vilkaitis","startTime":240.916,"endTime":243.646,"body":"who you are and share a little"},{"speaker":"Crystal Vilkaitis","startTime":240.916,"endTime":243.646,"body":"bit about your retail journey?"},{"speaker":"Crystal Vilkaitis","startTime":243.706,"endTime":243.816,"body":"No,"},{"speaker":"Amy Loewenberg","startTime":244.076,"endTime":244.816,"body":"absolutely."},{"speaker":"Amy Loewenberg","startTime":244.856,"endTime":247.066,"body":"I've had a crazy wild journey."},{"speaker":"Amy Loewenberg","startTime":247.686,"endTime":252.476,"body":"My name is Amy Loewenberg, and I am the"},{"speaker":"Amy Loewenberg","startTime":247.686,"endTime":252.476,"body":"director of buyer relations for NY NOW."},{"speaker":"Amy Loewenberg","startTime":252.586,"endTime":255.296,"body":"I've been with Emerald for six years now."},{"speaker":"Amy Loewenberg","startTime":255.846,"endTime":259.966,"body":"But prior to that, I was on the other"},{"speaker":"Amy Loewenberg","startTime":255.846,"endTime":259.966,"body":"side of the aisle, and I was a buyer."},{"speaker":"Amy Loewenberg","startTime":260.226,"endTime":264.266,"body":"And I purchased for a couple"},{"speaker":"Amy Loewenberg","startTime":260.226,"endTime":264.266,"body":"of known entities like Kate's"},{"speaker":"Amy Loewenberg","startTime":264.326,"endTime":266.076,"body":"Papery back in the day."},{"speaker":"Amy Loewenberg","startTime":266.406,"endTime":271.686,"body":"I bought for another large chain"},{"speaker":"Amy Loewenberg","startTime":266.406,"endTime":271.686,"body":"like store called Blue Tula."},{"speaker":"Amy Loewenberg","startTime":271.736,"endTime":276.826,"body":"Both are not around anymore, but I learned"},{"speaker":"Amy Loewenberg","startTime":271.736,"endTime":276.826,"body":"so much about just the buying venture"},{"speaker":"Amy Loewenberg","startTime":276.856,"endTime":278.726,"body":"and I learned how to be a merchant."},{"speaker":"Amy Loewenberg","startTime":278.726,"endTime":283.096,"body":"I learned how to merchandise and"},{"speaker":"Amy Loewenberg","startTime":278.726,"endTime":283.096,"body":"display and look at products and"},{"speaker":"Amy Loewenberg","startTime":283.096,"endTime":286.656,"body":"figure out how they're going to"},{"speaker":"Amy Loewenberg","startTime":283.096,"endTime":286.656,"body":"affect my store and my business."},{"speaker":"Amy Loewenberg","startTime":287.056,"endTime":288.956,"body":"I took ownership out of"},{"speaker":"Amy Loewenberg","startTime":287.056,"endTime":288.956,"body":"anybody who I worked with."},{"speaker":"Amy Loewenberg","startTime":289.486,"endTime":292.106,"body":"And before that I was running districts."},{"speaker":"Amy Loewenberg","startTime":292.116,"endTime":296.506,"body":"So I've kind of been around, I've been"},{"speaker":"Amy Loewenberg","startTime":292.116,"endTime":296.506,"body":"around the field a couple of times."},{"speaker":"Crystal Vilkaitis","startTime":296.506,"endTime":297.346,"body":"Yeah, you have."},{"speaker":"Crystal Vilkaitis","startTime":297.346,"endTime":300.886,"body":"I know you have a lot of great experience"},{"speaker":"Crystal Vilkaitis","startTime":297.346,"endTime":300.886,"body":"to share with us, which is so great."},{"speaker":"Crystal Vilkaitis","startTime":300.886,"endTime":304.096,"body":"And I know on our first podcast, we"},{"speaker":"Crystal Vilkaitis","startTime":300.886,"endTime":304.096,"body":"talked a lot about community, so I"},{"speaker":"Crystal Vilkaitis","startTime":304.096,"endTime":308.226,"body":"want to keep talking about it because"},{"speaker":"Crystal Vilkaitis","startTime":304.096,"endTime":308.226,"body":"you emphasize the power of connection"},{"speaker":"Crystal Vilkaitis","startTime":308.466,"endTime":310.746,"body":"and the role of community in retail."},{"speaker":"Crystal Vilkaitis","startTime":311.036,"endTime":314.586,"body":"So how can independent retailers identify"},{"speaker":"Crystal Vilkaitis","startTime":311.036,"endTime":314.586,"body":"and engage with the segments of their"},{"speaker":"Crystal Vilkaitis","startTime":314.586,"endTime":316.436,"body":"community they may be missing out on?"},{"speaker":"Amy Loewenberg","startTime":316.516,"endTime":319.976,"body":"Yeah it's really"},{"speaker":"Amy Loewenberg","startTime":316.516,"endTime":319.976,"body":"interesting because that's what I do here."},{"speaker":"Amy Loewenberg","startTime":320.366,"endTime":322.396,"body":"I'm reaching out to the retailers."},{"speaker":"Amy Loewenberg","startTime":322.726,"endTime":325.526,"body":"But the retailers need to"},{"speaker":"Amy Loewenberg","startTime":322.726,"endTime":325.526,"body":"reach out to their communities."},{"speaker":"Amy Loewenberg","startTime":325.556,"endTime":331.696,"body":"So there is definitely a lot of, not"},{"speaker":"Amy Loewenberg","startTime":325.556,"endTime":331.696,"body":"transitional, but parallel entities"},{"speaker":"Amy Loewenberg","startTime":331.966,"endTime":333.406,"body":"and actions that we can take."},{"speaker":"Amy Loewenberg","startTime":333.436,"endTime":337.856,"body":"And really the most important thing is"},{"speaker":"Amy Loewenberg","startTime":333.436,"endTime":337.856,"body":"understanding your data and whatever"},{"speaker":"Amy Loewenberg","startTime":337.866,"endTime":340.396,"body":"data that is, you should have data."},{"speaker":"Amy Loewenberg","startTime":340.426,"endTime":345.761,"body":"So whatever your CRM system is, or however"},{"speaker":"Amy Loewenberg","startTime":340.426,"endTime":345.761,"body":"you're doing it, bringing information in."},{"speaker":"Amy Loewenberg","startTime":346.131,"endTime":350.921,"body":"The best thing to do is to really look"},{"speaker":"Amy Loewenberg","startTime":346.131,"endTime":350.921,"body":"at that and be super, super creative."},{"speaker":"Amy Loewenberg","startTime":350.951,"endTime":355.481,"body":"We want to think that if you're a business"},{"speaker":"Amy Loewenberg","startTime":350.951,"endTime":355.481,"body":"owner that you know your business."},{"speaker":"Amy Loewenberg","startTime":355.501,"endTime":357.161,"body":"You know what sells, it doesn't sell."},{"speaker":"Amy Loewenberg","startTime":357.901,"endTime":361.681,"body":"That's great because we"},{"speaker":"Amy Loewenberg","startTime":357.901,"endTime":361.681,"body":"need to generate revenue."},{"speaker":"Amy Loewenberg","startTime":362.106,"endTime":364.506,"body":"But who's buying it and"},{"speaker":"Amy Loewenberg","startTime":362.106,"endTime":364.506,"body":"why are they buying it?"},{"speaker":"Amy Loewenberg","startTime":364.596,"endTime":368.776,"body":"And we ask those questions all the time"},{"speaker":"Amy Loewenberg","startTime":364.596,"endTime":368.776,"body":"because we do know who our customers are."},{"speaker":"Amy Loewenberg","startTime":369.286,"endTime":370.076,"body":"Get to know them better."},{"speaker":"Amy Loewenberg","startTime":370.526,"endTime":373.886,"body":"So you definitely want to look"},{"speaker":"Amy Loewenberg","startTime":370.526,"endTime":373.886,"body":"at who's coming into your store."},{"speaker":"Amy Loewenberg","startTime":373.886,"endTime":377.616,"body":"You want to understand more about them,"},{"speaker":"Amy Loewenberg","startTime":373.886,"endTime":377.616,"body":"but definitely take some opportunities"},{"speaker":"Amy Loewenberg","startTime":377.626,"endTime":380.956,"body":"to be creative and host a focus group."},{"speaker":"Amy Loewenberg","startTime":380.986,"endTime":383.276,"body":"Create something"},{"speaker":"Amy Loewenberg","startTime":380.986,"endTime":383.276,"body":"interactive  in your store."},{"speaker":"Amy Loewenberg","startTime":383.896,"endTime":386.236,"body":"Make it a monthly event."},{"speaker":"Amy Loewenberg","startTime":386.246,"endTime":389.436,"body":"You're going to be building community,"},{"speaker":"Amy Loewenberg","startTime":386.246,"endTime":389.436,"body":"word of mouth is going to get out,"},{"speaker":"Amy Loewenberg","startTime":389.716,"endTime":390.766,"body":"people are going to want to join."},{"speaker":"Amy Loewenberg","startTime":390.766,"endTime":394.406,"body":"It becomes incredibly interactive"},{"speaker":"Amy Loewenberg","startTime":390.766,"endTime":394.406,"body":"and an experience that people"},{"speaker":"Amy Loewenberg","startTime":394.406,"endTime":395.306,"body":"are going to speak about."},{"speaker":"Amy Loewenberg","startTime":395.886,"endTime":398.256,"body":"And you're going to learn"},{"speaker":"Amy Loewenberg","startTime":395.886,"endTime":398.256,"body":"more about people who want"},{"speaker":"Amy Loewenberg","startTime":398.396,"endTime":399.706,"body":"to come and see who you are."},{"speaker":"Amy Loewenberg","startTime":400.236,"endTime":402.386,"body":"You can partner with people."},{"speaker":"Amy Loewenberg","startTime":402.856,"endTime":407.096,"body":"Partner with like businesses or not"},{"speaker":"Amy Loewenberg","startTime":402.856,"endTime":407.096,"body":"like businesses, on down your street,."},{"speaker":"Amy Loewenberg","startTime":407.626,"endTime":409.786,"body":"Connect with the school down the street."},{"speaker":"Amy Loewenberg","startTime":410.106,"endTime":413.786,"body":"Figure out what kind of activities"},{"speaker":"Amy Loewenberg","startTime":410.106,"endTime":413.786,"body":"you can create to invite"},{"speaker":"Amy Loewenberg","startTime":413.786,"endTime":415.766,"body":"them into your establishment."},{"speaker":"Amy Loewenberg","startTime":416.456,"endTime":418.716,"body":"On their path, on their level."},{"speaker":"Amy Loewenberg","startTime":418.796,"endTime":419.006,"body":"Yep."},{"speaker":"Amy Loewenberg","startTime":419.086,"endTime":423.086,"body":"Because that's going to bring"},{"speaker":"Amy Loewenberg","startTime":419.086,"endTime":423.086,"body":"in a new demographic for you."},{"speaker":"Amy Loewenberg","startTime":423.386,"endTime":424.776,"body":"You connect with students."},{"speaker":"Amy Loewenberg","startTime":424.826,"endTime":427.316,"body":"All students have a parent"},{"speaker":"Amy Loewenberg","startTime":424.826,"endTime":427.316,"body":"or a guardian, right?"},{"speaker":"Amy Loewenberg","startTime":427.326,"endTime":429.796,"body":"That conversation, I had this experience."},{"speaker":"Amy Loewenberg","startTime":429.966,"endTime":431.346,"body":"They might want to understand that,"},{"speaker":"Amy Loewenberg","startTime":431.386,"endTime":431.686,"body":"right?"},{"speaker":"Amy Loewenberg","startTime":431.686,"endTime":433.516,"body":"There's a hotel."},{"speaker":"Amy Loewenberg","startTime":433.906,"endTime":435.986,"body":"A spa down the road or a hotel."},{"speaker":"Amy Loewenberg","startTime":436.576,"endTime":437.006,"body":"A hotel spa."},{"speaker":"Amy Loewenberg","startTime":437.006,"endTime":438.176,"body":"Yeah, I guess, a spa resort."},{"speaker":"Amy Loewenberg","startTime":438.306,"endTime":439.006,"body":"There you go."},{"speaker":"Amy Loewenberg","startTime":439.056,"endTime":443.116,"body":"And connect with them and see what"},{"speaker":"Amy Loewenberg","startTime":439.056,"endTime":443.116,"body":"kind of cross events you can do."},{"speaker":"Amy Loewenberg","startTime":443.436,"endTime":447.756,"body":"Share your customers, talk"},{"speaker":"Amy Loewenberg","startTime":443.436,"endTime":447.756,"body":"about that, partner with people."},{"speaker":"Amy Loewenberg","startTime":447.956,"endTime":453.076,"body":"It's nonstop networking, nonstop asking"},{"speaker":"Amy Loewenberg","startTime":447.956,"endTime":453.076,"body":"questions, but figure out what your"},{"speaker":"Amy Loewenberg","startTime":453.086,"endTime":458.236,"body":"process is for saving that information,"},{"speaker":"Amy Loewenberg","startTime":453.086,"endTime":458.236,"body":"whether it comes to you in a report."},{"speaker":"Amy Loewenberg","startTime":459.406,"endTime":464.236,"body":"Or you're picking it off of like"},{"speaker":"Amy Loewenberg","startTime":459.406,"endTime":464.236,"body":"data analytics from Instagram, but"},{"speaker":"Amy Loewenberg","startTime":464.236,"endTime":468.046,"body":"you have to get the data and then"},{"speaker":"Amy Loewenberg","startTime":464.236,"endTime":468.046,"body":"you have to be super creative."},{"speaker":"Crystal Vilkaitis","startTime":468.096,"endTime":468.626,"body":"I love it."},{"speaker":"Crystal Vilkaitis","startTime":468.636,"endTime":470.216,"body":"Okay, you just gave us so many ideas."},{"speaker":"Crystal Vilkaitis","startTime":470.216,"endTime":471.046,"body":"It was so good."},{"speaker":"Crystal Vilkaitis","startTime":471.046,"endTime":472.366,"body":"I really love the focus group."},{"speaker":"Crystal Vilkaitis","startTime":472.766,"endTime":472.996,"body":"I'm"},{"speaker":"Amy Loewenberg","startTime":473.366,"endTime":474.396,"body":"a big"},{"speaker":"Amy Loewenberg","startTime":473.366,"endTime":474.396,"body":"fan of the focus group."},{"speaker":"Crystal Vilkaitis","startTime":474.406,"endTime":476.306,"body":"I'm a big"},{"speaker":"Crystal Vilkaitis","startTime":474.406,"endTime":476.306,"body":"fan of that too, so good."},{"speaker":"Crystal Vilkaitis","startTime":476.536,"endTime":480.736,"body":"Now let's talk about branding,"},{"speaker":"Crystal Vilkaitis","startTime":476.536,"endTime":480.736,"body":"which that's so kind of ties into"},{"speaker":"Crystal Vilkaitis","startTime":480.736,"endTime":482.466,"body":"a lot of what we're saying as well."},{"speaker":"Crystal Vilkaitis","startTime":482.756,"endTime":487.586,"body":"In today's fast paced communication"},{"speaker":"Crystal Vilkaitis","startTime":482.756,"endTime":487.586,"body":"environment, what are some innovative"},{"speaker":"Crystal Vilkaitis","startTime":487.586,"endTime":491.676,"body":"ways retailers can maintain a"},{"speaker":"Crystal Vilkaitis","startTime":487.586,"endTime":491.676,"body":"strong brand presence while keeping"},{"speaker":"Crystal Vilkaitis","startTime":491.706,"endTime":494.236,"body":"up with the rapid pace of change?"},{"speaker":"Crystal Vilkaitis","startTime":494.236,"endTime":495.756,"body":"How can they ensure that they get noticed?"},{"speaker":"Amy Loewenberg","startTime":495.816,"endTime":496.056,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":496.056,"endTime":498.316,"body":"First of all, I really need"},{"speaker":"Amy Loewenberg","startTime":496.056,"endTime":498.316,"body":"to say I'm not an expert."},{"speaker":"Amy Loewenberg","startTime":498.366,"endTime":499.186,"body":"I really am not."},{"speaker":"Amy Loewenberg","startTime":499.246,"endTime":503.836,"body":"I can definitely share"},{"speaker":"Amy Loewenberg","startTime":499.246,"endTime":503.836,"body":"what I think is important."},{"speaker":"Amy Loewenberg","startTime":503.856,"endTime":508.616,"body":"I can share what I've seen"},{"speaker":"Amy Loewenberg","startTime":503.856,"endTime":508.616,"body":"successful retailers emulate"},{"speaker":"Amy Loewenberg","startTime":509.046,"endTime":511.776,"body":"and it has resonated with me."},{"speaker":"Amy Loewenberg","startTime":511.996,"endTime":514.456,"body":"Even the same with NY NOW, right?"},{"speaker":"Amy Loewenberg","startTime":514.486,"endTime":517.046,"body":"Our branding has changed, right?"},{"speaker":"Amy Loewenberg","startTime":517.086,"endTime":518.236,"body":"We all need to evolve."},{"speaker":"Amy Loewenberg","startTime":518.266,"endTime":519.976,"body":"We all need to move forward."},{"speaker":"Amy Loewenberg","startTime":520.056,"endTime":522.346,"body":"And we all look at things"},{"speaker":"Amy Loewenberg","startTime":520.056,"endTime":522.346,"body":"differently, right?"},{"speaker":"Amy Loewenberg","startTime":522.356,"endTime":523.866,"body":"Technology has changed everything."},{"speaker":"Amy Loewenberg","startTime":523.866,"endTime":526.336,"body":"The way we shop, the way we eat,"},{"speaker":"Amy Loewenberg","startTime":523.866,"endTime":526.336,"body":"breathe, everything is different."},{"speaker":"Amy Loewenberg","startTime":526.726,"endTime":534.271,"body":"So for me, it's about leaving like some"},{"speaker":"Amy Loewenberg","startTime":526.726,"endTime":534.271,"body":"moment of consistency so that people can"},{"speaker":"Amy Loewenberg","startTime":534.271,"endTime":535.791,"body":"feel like they're getting to know you."},{"speaker":"Amy Loewenberg","startTime":536.221,"endTime":538.291,"body":"I can speak for the brands here."},{"speaker":"Amy Loewenberg","startTime":538.561,"endTime":544.391,"body":"It takes two to three shows for a retailer"},{"speaker":"Amy Loewenberg","startTime":538.561,"endTime":544.391,"body":"to feel confident in making a purchase."},{"speaker":"Amy Loewenberg","startTime":544.421,"endTime":548.266,"body":"Yeah, so if you keep changing your"},{"speaker":"Amy Loewenberg","startTime":544.421,"endTime":548.266,"body":"brand and the way you look to market to"},{"speaker":"Amy Loewenberg","startTime":548.266,"endTime":552.176,"body":"market, you're never going to start to"},{"speaker":"Amy Loewenberg","startTime":548.266,"endTime":552.176,"body":"create that relationship with somebody"},{"speaker":"Amy Loewenberg","startTime":552.196,"endTime":553.766,"body":"and to create that trust factor."},{"speaker":"Amy Loewenberg","startTime":553.796,"endTime":554.216,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":554.226,"endTime":557.616,"body":"So bringing it back to yourself as"},{"speaker":"Amy Loewenberg","startTime":554.226,"endTime":557.616,"body":"a retailer, as a store owner, as a"},{"speaker":"Amy Loewenberg","startTime":557.616,"endTime":559.566,"body":"business, as an e comm site, right?"},{"speaker":"Amy Loewenberg","startTime":560.046,"endTime":564.206,"body":"There needs to be some sort of"},{"speaker":"Amy Loewenberg","startTime":560.046,"endTime":564.206,"body":"consistency, but it's okay to"},{"speaker":"Amy Loewenberg","startTime":564.236,"endTime":566.396,"body":"evolve, in my mind, what's around it."},{"speaker":"Amy Loewenberg","startTime":566.396,"endTime":568.446,"body":"And again, I use NY NOW as the example."},{"speaker":"Amy Loewenberg","startTime":568.506,"endTime":569.926,"body":"You will always see NY NOW."},{"speaker":"Amy Loewenberg","startTime":569.926,"endTime":572.606,"body":"The font may change a little"},{"speaker":"Amy Loewenberg","startTime":569.926,"endTime":572.606,"body":"bit, but it's so recognizable."},{"speaker":"Crystal Vilkaitis","startTime":572.661,"endTime":572.871,"body":"Yes."},{"speaker":"Amy Loewenberg","startTime":572.911,"endTime":573.941,"body":"You know what it is."},{"speaker":"Amy Loewenberg","startTime":573.941,"endTime":576.371,"body":"You can see it high in the sky"},{"speaker":"Amy Loewenberg","startTime":573.941,"endTime":576.371,"body":"and be like, that's NY NOW."},{"speaker":"Amy Loewenberg","startTime":576.381,"endTime":577.751,"body":"I know where to go, right?"},{"speaker":"Amy Loewenberg","startTime":577.811,"endTime":579.641,"body":"But maybe we have clouds one year."},{"speaker":"Amy Loewenberg","startTime":579.661,"endTime":581.811,"body":"Maybe that goes and"},{"speaker":"Amy Loewenberg","startTime":579.661,"endTime":581.811,"body":"something else comes in."},{"speaker":"Amy Loewenberg","startTime":581.821,"endTime":583.571,"body":"Maybe, like I said, the font shifts."},{"speaker":"Amy Loewenberg","startTime":584.121,"endTime":586.061,"body":"But there's always a level of consistency."},{"speaker":"Amy Loewenberg","startTime":586.151,"endTime":589.771,"body":"I would definitely say that for is major."},{"speaker":"Amy Loewenberg","startTime":590.186,"endTime":594.696,"body":"But then really be aware of what's"},{"speaker":"Amy Loewenberg","startTime":590.186,"endTime":594.696,"body":"happening socially and through technology,"},{"speaker":"Amy Loewenberg","startTime":594.716,"endTime":596.526,"body":"which you're a super expert in."},{"speaker":"Amy Loewenberg","startTime":597.086,"endTime":599.906,"body":"Take advantage of engaging."},{"speaker":"Amy Loewenberg","startTime":600.156,"endTime":603.576,"body":"You're going to hear the same things"},{"speaker":"Amy Loewenberg","startTime":600.156,"endTime":603.576,"body":"from question to question, Crystal."},{"speaker":"Amy Loewenberg","startTime":603.576,"endTime":605.036,"body":"Because it's so important."},{"speaker":"Amy Loewenberg","startTime":605.256,"endTime":608.536,"body":"You need to really engage."},{"speaker":"Amy Loewenberg","startTime":609.606,"endTime":613.556,"body":"Continue the conversations that"},{"speaker":"Amy Loewenberg","startTime":609.606,"endTime":613.556,"body":"you are having with people, even"},{"speaker":"Amy Loewenberg","startTime":613.556,"endTime":614.696,"body":"if you're not in front of them."},{"speaker":"Amy Loewenberg","startTime":614.796,"endTime":616.846,"body":"So you can do that socially, right?"},{"speaker":"Amy Loewenberg","startTime":617.076,"endTime":618.566,"body":"And they need to be able to recognize you."},{"speaker":"Amy Loewenberg","startTime":618.566,"endTime":620.386,"body":"So keep that engagement going."},{"speaker":"Amy Loewenberg","startTime":620.406,"endTime":623.916,"body":"And then like I said, interactive"},{"speaker":"Amy Loewenberg","startTime":620.406,"endTime":623.916,"body":"experiences, that's going to"},{"speaker":"Amy Loewenberg","startTime":623.916,"endTime":625.516,"body":"help build your brand as well."},{"speaker":"Amy Loewenberg","startTime":625.746,"endTime":627.276,"body":"Word of mouth is everything."},{"speaker":"Amy Loewenberg","startTime":627.336,"endTime":628.376,"body":"Word of mouth is everything."},{"speaker":"Amy Loewenberg","startTime":628.386,"endTime":631.716,"body":"Somebody is going to hear about that"},{"speaker":"Amy Loewenberg","startTime":628.386,"endTime":631.716,"body":"focus group that you did in your store."},{"speaker":"Amy Loewenberg","startTime":632.076,"endTime":633.926,"body":"Word of mouth is going"},{"speaker":"Amy Loewenberg","startTime":632.076,"endTime":633.926,"body":"to bring somebody in."},{"speaker":"Amy Loewenberg","startTime":633.936,"endTime":636.426,"body":"And then they're going to learn more"},{"speaker":"Amy Loewenberg","startTime":633.936,"endTime":636.426,"body":"about who you are, and your brand."},{"speaker":"Amy Loewenberg","startTime":636.766,"endTime":639.576,"body":"And know who you are, and know"},{"speaker":"Amy Loewenberg","startTime":636.766,"endTime":639.576,"body":"what your brand stands for."},{"speaker":"Amy Loewenberg","startTime":639.626,"endTime":643.586,"body":"Know your values, know your mission"},{"speaker":"Amy Loewenberg","startTime":639.626,"endTime":643.586,"body":"statement, know why you do what"},{"speaker":"Amy Loewenberg","startTime":643.586,"endTime":648.366,"body":"you do because that's one of the"},{"speaker":"Amy Loewenberg","startTime":643.586,"endTime":648.366,"body":"most important aspects of any brand"},{"speaker":"Amy Loewenberg","startTime":648.696,"endTime":650.826,"body":"is representation of who we are."},{"speaker":"Crystal Vilkaitis","startTime":650.876,"endTime":651.066,"body":"Yep."},{"speaker":"Amy Loewenberg","startTime":651.076,"endTime":652.176,"body":"Why are we doing it?"},{"speaker":"Crystal Vilkaitis","startTime":652.296,"endTime":652.926,"body":"It's so true."},{"speaker":"Amy Loewenberg","startTime":652.996,"endTime":656.846,"body":"So important now to"},{"speaker":"Amy Loewenberg","startTime":652.996,"endTime":656.846,"body":"make those purchases that resonate with"},{"speaker":"Amy Loewenberg","startTime":656.896,"endTime":661.916,"body":"your consumer so that they're helping"},{"speaker":"Amy Loewenberg","startTime":656.896,"endTime":661.916,"body":"the mission that they want to help"},{"speaker":"Crystal Vilkaitis","startTime":661.926,"endTime":662.536,"body":"through you."},{"speaker":"Crystal Vilkaitis","startTime":662.546,"endTime":663.866,"body":"Yes, exactly."},{"speaker":"Crystal Vilkaitis","startTime":663.926,"endTime":664.456,"body":"Exactly."},{"speaker":"Crystal Vilkaitis","startTime":664.456,"endTime":669.646,"body":"And you can tell like I strong retail"},{"speaker":"Crystal Vilkaitis","startTime":664.456,"endTime":669.646,"body":"brands, they do, they know their"},{"speaker":"Crystal Vilkaitis","startTime":669.646,"endTime":673.751,"body":"mission, they know their why, they"},{"speaker":"Crystal Vilkaitis","startTime":669.646,"endTime":673.751,"body":"know where they're headed, and their"},{"speaker":"Crystal Vilkaitis","startTime":673.751,"endTime":676.921,"body":"customers know that because they've"},{"speaker":"Crystal Vilkaitis","startTime":673.751,"endTime":676.921,"body":"done such a good job with branding."},{"speaker":"Crystal Vilkaitis","startTime":676.921,"endTime":678.991,"body":"And so if anyone's listening to this."},{"speaker":"Crystal Vilkaitis","startTime":679.441,"endTime":683.541,"body":"And you don't feel like your customers"},{"speaker":"Crystal Vilkaitis","startTime":679.441,"endTime":683.541,"body":"get you, you don't feel like they,"},{"speaker":"Crystal Vilkaitis","startTime":683.821,"endTime":687.831,"body":"you might not know that your team"},{"speaker":"Crystal Vilkaitis","startTime":683.821,"endTime":687.831,"body":"might not know that it's so critical."},{"speaker":"Crystal Vilkaitis","startTime":687.831,"endTime":691.721,"body":"And some of this is so foundational,"},{"speaker":"Crystal Vilkaitis","startTime":687.831,"endTime":691.721,"body":"but it's like we skip over those."},{"speaker":"Crystal Vilkaitis","startTime":691.741,"endTime":694.971,"body":"Or we evolve and we haven't"},{"speaker":"Crystal Vilkaitis","startTime":691.741,"endTime":694.971,"body":"caught up to where we want to be."},{"speaker":"Crystal Vilkaitis","startTime":695.501,"endTime":696.221,"body":"So we have, we're not"},{"speaker":"Amy Loewenberg","startTime":696.221,"endTime":696.391,"body":"there"},{"speaker":"Crystal Vilkaitis","startTime":696.391,"endTime":696.631,"body":"yet."},{"speaker":"Amy Loewenberg","startTime":696.661,"endTime":698.831,"body":"That's an excellent"},{"speaker":"Amy Loewenberg","startTime":696.661,"endTime":698.831,"body":"point too, because especially if"},{"speaker":"Amy Loewenberg","startTime":698.861,"endTime":700.301,"body":"you have a team working with you."},{"speaker":"Amy Loewenberg","startTime":700.581,"endTime":703.931,"body":"Usually, it really could"},{"speaker":"Amy Loewenberg","startTime":700.581,"endTime":703.931,"body":"be different generational,"},{"speaker":"Amy Loewenberg","startTime":703.981,"endTime":705.231,"body":"representation on your floor."},{"speaker":"Amy Loewenberg","startTime":705.331,"endTime":707.651,"body":"Yeah, they're all gonna see"},{"speaker":"Amy Loewenberg","startTime":705.331,"endTime":707.651,"body":"and hear different things."},{"speaker":"Amy Loewenberg","startTime":707.651,"endTime":710.261,"body":"And if you're not bringing in"},{"speaker":"Amy Loewenberg","startTime":707.651,"endTime":710.261,"body":"that information, if you're not"},{"speaker":"Amy Loewenberg","startTime":710.261,"endTime":711.811,"body":"engaging with your own staff,"},{"speaker":"Amy Loewenberg","startTime":711.911,"endTime":713.851,"body":"That's like the first like, you know."},{"speaker":"Crystal Vilkaitis","startTime":714.081,"endTime":714.421,"body":"yes."},{"speaker":"Crystal Vilkaitis","startTime":714.706,"endTime":715.726,"body":"You have to know what's going on."},{"speaker":"Crystal Vilkaitis","startTime":715.766,"endTime":718.276,"body":"It's going to be a disconnect and"},{"speaker":"Crystal Vilkaitis","startTime":715.766,"endTime":718.276,"body":"your customers are going to feel it."},{"speaker":"Crystal Vilkaitis","startTime":718.496,"endTime":721.536,"body":"You also said something that made"},{"speaker":"Crystal Vilkaitis","startTime":718.496,"endTime":721.536,"body":"me really, that clicks for me a lot,"},{"speaker":"Crystal Vilkaitis","startTime":721.796,"endTime":723.566,"body":"and I bet it will for our retailers."},{"speaker":"Crystal Vilkaitis","startTime":723.856,"endTime":727.046,"body":"Being here at the show and you're"},{"speaker":"Crystal Vilkaitis","startTime":723.856,"endTime":727.046,"body":"saying it's going to take a couple times"},{"speaker":"Crystal Vilkaitis","startTime":727.046,"endTime":728.766,"body":"for them to trust the brand, right?"},{"speaker":"Crystal Vilkaitis","startTime":728.876,"endTime":729.416,"body":"So they walk."},{"speaker":"Crystal Vilkaitis","startTime":729.416,"endTime":731.946,"body":"They get to know, they come"},{"speaker":"Crystal Vilkaitis","startTime":729.416,"endTime":731.946,"body":"back, then they maybe buy, then"},{"speaker":"Crystal Vilkaitis","startTime":731.946,"endTime":732.716,"body":"they come back a third time."},{"speaker":"Crystal Vilkaitis","startTime":732.716,"endTime":734.346,"body":"They're like, you're"},{"speaker":"Crystal Vilkaitis","startTime":732.716,"endTime":734.346,"body":"consistent, you're friendly."},{"speaker":"Crystal Vilkaitis","startTime":734.556,"endTime":736.136,"body":"I've stayed in contact with you."},{"speaker":"Crystal Vilkaitis","startTime":736.406,"endTime":738.156,"body":"Now I feel comfortable to place an order."},{"speaker":"Crystal Vilkaitis","startTime":738.426,"endTime":741.436,"body":"I want our listeners to think"},{"speaker":"Crystal Vilkaitis","startTime":738.426,"endTime":741.436,"body":"about that with their customers."},{"speaker":"Crystal Vilkaitis","startTime":741.746,"endTime":746.476,"body":"Because they're so afraid to be on social"},{"speaker":"Crystal Vilkaitis","startTime":741.746,"endTime":746.476,"body":"media or they don't put themselves out"},{"speaker":"Crystal Vilkaitis","startTime":746.476,"endTime":748.826,"body":"there, or there is that inconsistency."},{"speaker":"Crystal Vilkaitis","startTime":749.156,"endTime":753.286,"body":"And they, as the buyer, knows what"},{"speaker":"Crystal Vilkaitis","startTime":749.156,"endTime":753.286,"body":"it's like when we're putting our"},{"speaker":"Crystal Vilkaitis","startTime":753.306,"endTime":757.706,"body":"faith and trust in a brand and why"},{"speaker":"Crystal Vilkaitis","startTime":753.306,"endTime":757.706,"body":"we're choosing to shop with somebody."},{"speaker":"Crystal Vilkaitis","startTime":757.756,"endTime":760.311,"body":"So I feel like that is going to resonate."},{"speaker":"Amy Loewenberg","startTime":760.311,"endTime":760.581,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":760.581,"endTime":761.951,"body":"It's really the same thing."},{"speaker":"Amy Loewenberg","startTime":761.951,"endTime":764.121,"body":"It's you're just reaching"},{"speaker":"Amy Loewenberg","startTime":761.951,"endTime":764.121,"body":"out to a different consumer."},{"speaker":"Amy Loewenberg","startTime":764.191,"endTime":764.551,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":764.581,"endTime":767.931,"body":"What that retailer comes into your store"},{"speaker":"Amy Loewenberg","startTime":764.581,"endTime":767.931,"body":"once, how do you get them in again?"},{"speaker":"Amy Loewenberg","startTime":768.211,"endTime":770.661,"body":"If you don't ask, you will never find out."},{"speaker":"Amy Loewenberg","startTime":770.931,"endTime":774.661,"body":"Something else that I think is really"},{"speaker":"Amy Loewenberg","startTime":770.931,"endTime":774.661,"body":"super cool are very quick surveys."},{"speaker":"Amy Loewenberg","startTime":775.121,"endTime":778.091,"body":"I think anytime you can ask"},{"speaker":"Amy Loewenberg","startTime":775.121,"endTime":778.091,"body":"somebody a series of questions,"},{"speaker":"Amy Loewenberg","startTime":778.091,"endTime":780.341,"body":"it's easy to answer very quickly."},{"speaker":"Amy Loewenberg","startTime":780.591,"endTime":782.471,"body":"You're going to, again,"},{"speaker":"Amy Loewenberg","startTime":780.591,"endTime":782.471,"body":"get more information."},{"speaker":"Amy Loewenberg","startTime":782.731,"endTime":785.381,"body":"It can be so much as, what do you"},{"speaker":"Amy Loewenberg","startTime":782.731,"endTime":785.381,"body":"want to see that I don't have?"},{"speaker":"Crystal Vilkaitis","startTime":785.701,"endTime":786.431,"body":"Yes, exactly."},{"speaker":"Amy Loewenberg","startTime":786.611,"endTime":787.401,"body":"What's missing?"},{"speaker":"Crystal Vilkaitis","startTime":787.471,"endTime":787.671,"body":"Yep."},{"speaker":"Crystal Vilkaitis","startTime":788.211,"endTime":790.461,"body":"I love the easy questions."},{"speaker":"Amy Loewenberg","startTime":790.501,"endTime":792.471,"body":"I mean, QR"},{"speaker":"Amy Loewenberg","startTime":790.501,"endTime":792.471,"body":"codes all over the place, right?"},{"speaker":"Crystal Vilkaitis","startTime":792.601,"endTime":792.801,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":792.841,"endTime":793.931,"body":"Yeah, exactly."},{"speaker":"Crystal Vilkaitis","startTime":793.941,"endTime":794.421,"body":"So good."},{"speaker":"Crystal Vilkaitis","startTime":794.947,"endTime":795.277,"body":"All right."},{"speaker":"Crystal Vilkaitis","startTime":795.307,"endTime":799.307,"body":"So retail is ever evolving, like"},{"speaker":"Crystal Vilkaitis","startTime":795.307,"endTime":799.307,"body":"we're talking about, and you touch"},{"speaker":"Crystal Vilkaitis","startTime":799.307,"endTime":803.277,"body":"on the challenge of knowing how one"},{"speaker":"Crystal Vilkaitis","startTime":799.307,"endTime":803.277,"body":"should be doing their business today."},{"speaker":"Crystal Vilkaitis","startTime":803.297,"endTime":806.537,"body":"We were having a conversation leading up"},{"speaker":"Crystal Vilkaitis","startTime":803.297,"endTime":806.537,"body":"to this and we were talking about today."},{"speaker":"Crystal Vilkaitis","startTime":806.847,"endTime":809.777,"body":"So what advice do you have for"},{"speaker":"Crystal Vilkaitis","startTime":806.847,"endTime":809.777,"body":"retailers on staying adaptable"},{"speaker":"Crystal Vilkaitis","startTime":809.777,"endTime":811.597,"body":"and evolving their practices?"},{"speaker":"Crystal Vilkaitis","startTime":811.777,"endTime":815.337,"body":"What trends or shifts should they"},{"speaker":"Crystal Vilkaitis","startTime":811.777,"endTime":815.337,"body":"be paying attention to in order to"},{"speaker":"Crystal Vilkaitis","startTime":815.347,"endTime":817.027,"body":"remain competitive and relevant?"},{"speaker":"Amy Loewenberg","startTime":817.257,"endTime":821.057,"body":"Yeah, I think that"},{"speaker":"Amy Loewenberg","startTime":817.257,"endTime":821.057,"body":"if you're not connecting to any"},{"speaker":"Amy Loewenberg","startTime":821.057,"endTime":826.037,"body":"sort of social platform, you're just"},{"speaker":"Amy Loewenberg","startTime":821.057,"endTime":826.037,"body":"gonna unfortunately continue to fade."},{"speaker":"Amy Loewenberg","startTime":826.507,"endTime":830.992,"body":"And that's harsh, and I don't mean that"},{"speaker":"Amy Loewenberg","startTime":826.507,"endTime":830.992,"body":"in, I really don't mean that harshly."},{"speaker":"Amy Loewenberg","startTime":830.992,"endTime":834.082,"body":"But I mean it as important as that sounds."},{"speaker":"Amy Loewenberg","startTime":834.452,"endTime":837.182,"body":"You're going to have"},{"speaker":"Amy Loewenberg","startTime":834.452,"endTime":837.182,"body":"incredible establishments"},{"speaker":"Amy Loewenberg","startTime":837.182,"endTime":838.782,"body":"like Stanley Korshav, right?"},{"speaker":"Amy Loewenberg","startTime":839.082,"endTime":840.222,"body":"And we know who they are."},{"speaker":"Crystal Vilkaitis","startTime":840.362,"endTime":840.912,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":841.232,"endTime":842.402,"body":"They engage socially."},{"speaker":"Amy Loewenberg","startTime":842.802,"endTime":843.562,"body":"They're out there."},{"speaker":"Amy Loewenberg","startTime":843.702,"endTime":845.782,"body":"They're a one store wonder, right?"},{"speaker":"Amy Loewenberg","startTime":845.812,"endTime":846.972,"body":"And they're going to bring people in."},{"speaker":"Amy Loewenberg","startTime":846.972,"endTime":848.167,"body":"It's a huge amazing event."},{"speaker":"Amy Loewenberg","startTime":848.497,"endTime":853.767,"body":"Then you're also going to have the"},{"speaker":"Amy Loewenberg","startTime":848.497,"endTime":853.767,"body":"smallest of retailers and all of a"},{"speaker":"Amy Loewenberg","startTime":853.767,"endTime":857.327,"body":"sudden you found like 10 new customers"},{"speaker":"Amy Loewenberg","startTime":853.767,"endTime":857.327,"body":"because they found your product online"},{"speaker":"Amy Loewenberg","startTime":857.327,"endTime":858.537,"body":"because you just went out there."},{"speaker":"Amy Loewenberg","startTime":859.037,"endTime":865.967,"body":"What I will say is shifting is"},{"speaker":"Amy Loewenberg","startTime":859.037,"endTime":865.967,"body":"the acceptance of it not being"},{"speaker":"Amy Loewenberg","startTime":866.067,"endTime":868.187,"body":"like professionally reported."},{"speaker":"Amy Loewenberg","startTime":868.187,"endTime":869.924,"body":"Do you know what I mean?"},{"speaker":"Amy Loewenberg","startTime":869.924,"endTime":870.213,"body":"Yep."},{"speaker":"Amy Loewenberg","startTime":870.213,"endTime":871.082,"body":"They want realness."},{"speaker":"Amy Loewenberg","startTime":871.412,"endTime":875.462,"body":"You can hiccup on there and just"},{"speaker":"Amy Loewenberg","startTime":871.412,"endTime":875.462,"body":"laugh about it and be like here we go."},{"speaker":"Amy Loewenberg","startTime":875.462,"endTime":876.742,"body":"We'll keep, we'll repeat that."},{"speaker":"Amy Loewenberg","startTime":876.752,"endTime":878.472,"body":"You don't have to cut it and edit it."},{"speaker":"Crystal Vilkaitis","startTime":878.522,"endTime":878.842,"body":"No."},{"speaker":"Amy Loewenberg","startTime":878.942,"endTime":881.432,"body":"So I would"},{"speaker":"Amy Loewenberg","startTime":878.942,"endTime":881.432,"body":"definitely say do your best to"},{"speaker":"Amy Loewenberg","startTime":881.432,"endTime":882.732,"body":"really push yourself forward."},{"speaker":"Amy Loewenberg","startTime":882.762,"endTime":886.442,"body":"I had to do that and I still"},{"speaker":"Amy Loewenberg","startTime":882.762,"endTime":886.442,"body":"have to do that sometimes,"},{"speaker":"Amy Loewenberg","startTime":886.492,"endTime":887.942,"body":"just get yourself out there."},{"speaker":"Amy Loewenberg","startTime":887.952,"endTime":888.742,"body":"Say hello."},{"speaker":"Amy Loewenberg","startTime":888.802,"endTime":890.492,"body":"Ask somebody to say hello back."},{"speaker":"Amy Loewenberg","startTime":891.542,"endTime":894.172,"body":"Being connected socially is definitely"},{"speaker":"Amy Loewenberg","startTime":891.542,"endTime":894.172,"body":"going to help you because then you're"},{"speaker":"Amy Loewenberg","startTime":894.172,"endTime":896.502,"body":"going to see like the things that are"},{"speaker":"Amy Loewenberg","startTime":894.172,"endTime":896.502,"body":"going viral, and the little things"},{"speaker":"Amy Loewenberg","startTime":896.502,"endTime":899.402,"body":"that you can play with, and like a"},{"speaker":"Amy Loewenberg","startTime":896.502,"endTime":899.402,"body":"cute little video that you can do that."},{"speaker":"Amy Loewenberg","startTime":900.062,"endTime":903.122,"body":"It's going to put you in front of a"},{"speaker":"Amy Loewenberg","startTime":900.062,"endTime":903.122,"body":"world of people that you had no idea."},{"speaker":"Amy Loewenberg","startTime":903.142,"endTime":906.132,"body":"So that jumps back to our first"},{"speaker":"Amy Loewenberg","startTime":903.142,"endTime":906.132,"body":"question of how do I build community?"},{"speaker":"Amy Loewenberg","startTime":906.152,"endTime":906.402,"body":"This"},{"speaker":"Crystal Vilkaitis","startTime":906.402,"endTime":906.672,"body":"is"},{"speaker":"Amy Loewenberg","startTime":907.212,"endTime":907.322,"body":"a"},{"speaker":"Crystal Vilkaitis","startTime":907.322,"endTime":908.532,"body":"cycle, right?"},{"speaker":"Crystal Vilkaitis","startTime":908.532,"endTime":909.592,"body":"It's all connected."},{"speaker":"Crystal Vilkaitis","startTime":909.622,"endTime":910.212,"body":"It's so true."},{"speaker":"Crystal Vilkaitis","startTime":910.325,"endTime":914.035,"body":"If you're looking to amplify your"},{"speaker":"Crystal Vilkaitis","startTime":910.325,"endTime":914.035,"body":"results: things like get more people"},{"speaker":"Crystal Vilkaitis","startTime":914.035,"endTime":918.815,"body":"to your events, more foot traffic,"},{"speaker":"Crystal Vilkaitis","startTime":914.035,"endTime":918.815,"body":"grow your email lists, more website"},{"speaker":"Crystal Vilkaitis","startTime":918.825,"endTime":923.955,"body":"visitors, more local awareness, then"},{"speaker":"Crystal Vilkaitis","startTime":918.825,"endTime":923.955,"body":"we can help you at Crystal Media."},{"speaker":"Crystal Vilkaitis","startTime":924.285,"endTime":926.885,"body":"We have a Facebook and"},{"speaker":"Crystal Vilkaitis","startTime":924.285,"endTime":926.885,"body":"Instagram ads agency."},{"speaker":"Crystal Vilkaitis","startTime":926.885,"endTime":931.195,"body":"This is a done for you service and"},{"speaker":"Crystal Vilkaitis","startTime":926.885,"endTime":931.195,"body":"is typically best for retailers that"},{"speaker":"Crystal Vilkaitis","startTime":931.205,"endTime":934.985,"body":"have a physical storefront because we"},{"speaker":"Crystal Vilkaitis","startTime":931.205,"endTime":934.985,"body":"are pros at driving foot traffic and"},{"speaker":"Crystal Vilkaitis","startTime":934.985,"endTime":940.255,"body":"local awareness that are doing about"},{"speaker":"Crystal Vilkaitis","startTime":934.985,"endTime":940.255,"body":"$600,000 a year in revenue or more."},{"speaker":"Crystal Vilkaitis","startTime":940.255,"endTime":943.065,"body":"So if this is you, if you're looking"},{"speaker":"Crystal Vilkaitis","startTime":940.255,"endTime":943.065,"body":"for those results, you want that"},{"speaker":"Crystal Vilkaitis","startTime":943.065,"endTime":946.615,"body":"support, you want a dedicated"},{"speaker":"Crystal Vilkaitis","startTime":943.065,"endTime":946.615,"body":"person to help you grow your store."},{"speaker":"Crystal Vilkaitis","startTime":946.985,"endTime":954.955,"body":"Then you can go to crystalmediaco.com/ads"},{"speaker":"Crystal Vilkaitis","startTime":946.985,"endTime":954.955,"body":"and learn more about our ads"},{"speaker":"Crystal Vilkaitis","startTime":954.955,"endTime":956.495,"body":"management offering right there."},{"speaker":"Crystal Vilkaitis","startTime":956.495,"endTime":957.875,"body":"You can secure your seat."},{"speaker":"Crystal Vilkaitis","startTime":957.885,"endTime":962.215,"body":"We are boutique, so we only work"},{"speaker":"Crystal Vilkaitis","startTime":957.885,"endTime":962.215,"body":"with a small amount of retailers."},{"speaker":"Crystal Vilkaitis","startTime":962.625,"endTime":966.185,"body":"So you could secure right there, or"},{"speaker":"Crystal Vilkaitis","startTime":962.625,"endTime":966.185,"body":"you could book a call with Pauline and"},{"speaker":"Crystal Vilkaitis","startTime":966.185,"endTime":967.735,"body":"she can learn more about your stores."},{"speaker":"Crystal Vilkaitis","startTime":967.785,"endTime":970.815,"body":"Goals and what you're looking"},{"speaker":"Crystal Vilkaitis","startTime":967.785,"endTime":970.815,"body":"to achieve to make sure that"},{"speaker":"Crystal Vilkaitis","startTime":970.815,"endTime":971.755,"body":"we can help you get there."},{"speaker":"Crystal Vilkaitis","startTime":972.005,"endTime":976.875,"body":"So go to crystalmediaco.com/ads"},{"speaker":"Crystal Vilkaitis","startTime":972.005,"endTime":976.875,"body":"to learn more."},{"speaker":"Crystal Vilkaitis","startTime":977.219,"endTime":981.759,"body":"So with your experience here at NY Now,"},{"speaker":"Crystal Vilkaitis","startTime":977.219,"endTime":981.759,"body":"you've created long lasting relationships"},{"speaker":"Crystal Vilkaitis","startTime":981.759,"endTime":983.569,"body":"with everyone that you're connected to."},{"speaker":"Crystal Vilkaitis","startTime":983.799,"endTime":987.849,"body":"Can you share some personal branding"},{"speaker":"Crystal Vilkaitis","startTime":983.799,"endTime":987.849,"body":"tips and relationship building"},{"speaker":"Crystal Vilkaitis","startTime":987.859,"endTime":991.579,"body":"techniques that retailers can use"},{"speaker":"Crystal Vilkaitis","startTime":987.859,"endTime":991.579,"body":"to foster loyalty and create a"},{"speaker":"Crystal Vilkaitis","startTime":991.579,"endTime":993.929,"body":"lasting impact with their customers?"},{"speaker":"Amy Loewenberg","startTime":995.519,"endTime":996.469,"body":"Yeah, I can."},{"speaker":"Amy Loewenberg","startTime":996.479,"endTime":999.779,"body":"Cause I can talk about NY NOW and I"},{"speaker":"Amy Loewenberg","startTime":996.479,"endTime":999.779,"body":"can also talk about myself, right?"},{"speaker":"Amy Loewenberg","startTime":999.809,"endTime":1004.167,"body":"Because I have my own social"},{"speaker":"Amy Loewenberg","startTime":999.809,"endTime":1004.167,"body":"platform that I'm trying to connect"},{"speaker":"Amy Loewenberg","startTime":1004.167,"endTime":1005.477,"body":"with as many people as possible."},{"speaker":"Amy Loewenberg","startTime":1006.11,"endTime":1008.32,"body":"It all comes back to"},{"speaker":"Amy Loewenberg","startTime":1006.11,"endTime":1008.32,"body":"being authentic, right?"},{"speaker":"Amy Loewenberg","startTime":1008.36,"endTime":1012.79,"body":"If you really don't want to meet"},{"speaker":"Amy Loewenberg","startTime":1008.36,"endTime":1012.79,"body":"people, it comes across, right?"},{"speaker":"Crystal Vilkaitis","startTime":1012.93,"endTime":1013.41,"body":"It does."},{"speaker":"Amy Loewenberg","startTime":1013.48,"endTime":1016.77,"body":"It's like my most"},{"speaker":"Amy Loewenberg","startTime":1013.48,"endTime":1016.77,"body":"favorite aspect of my job, is"},{"speaker":"Amy Loewenberg","startTime":1016.77,"endTime":1018.9,"body":"that I get to meet so many people."},{"speaker":"Amy Loewenberg","startTime":1019.15,"endTime":1025.62,"body":"All across our nation, globally, different"},{"speaker":"Amy Loewenberg","startTime":1019.15,"endTime":1025.62,"body":"businesses, different levels of business."},{"speaker":"Amy Loewenberg","startTime":1026.16,"endTime":1028.6,"body":"I'm actually living vicariously"},{"speaker":"Amy Loewenberg","startTime":1026.16,"endTime":1028.6,"body":"through a lot of people."},{"speaker":"Amy Loewenberg","startTime":1028.6,"endTime":1031.08,"body":"I really wish that I had"},{"speaker":"Amy Loewenberg","startTime":1028.6,"endTime":1031.08,"body":"my own store at one point."},{"speaker":"Amy Loewenberg","startTime":1031.357,"endTime":1033.037,"body":"So you really need to be authentic."},{"speaker":"Amy Loewenberg","startTime":1033.047,"endTime":1035.827,"body":"If you're just doing it to"},{"speaker":"Amy Loewenberg","startTime":1033.047,"endTime":1035.827,"body":"like check something off like,"},{"speaker":"Amy Loewenberg","startTime":1035.827,"endTime":1036.847,"body":"okay, I spoke to somebody."},{"speaker":"Amy Loewenberg","startTime":1037.647,"endTime":1038.527,"body":"Everybody's going to see that."},{"speaker":"Amy Loewenberg","startTime":1038.537,"endTime":1040.097,"body":"So you're not going to build community."},{"speaker":"Amy Loewenberg","startTime":1040.167,"endTime":1041.417,"body":"You need to be genuine."},{"speaker":"Amy Loewenberg","startTime":1041.487,"endTime":1046.117,"body":"And then I'm going to jump"},{"speaker":"Amy Loewenberg","startTime":1041.487,"endTime":1046.117,"body":"back to jumping over social so"},{"speaker":"Amy Loewenberg","startTime":1046.117,"endTime":1047.347,"body":"they get to know who you are."},{"speaker":"Amy Loewenberg","startTime":1047.857,"endTime":1051.907,"body":"I have people coming up to me that are"},{"speaker":"Amy Loewenberg","startTime":1047.857,"endTime":1051.907,"body":"like, \"Amy, I saw you online I want"},{"speaker":"Amy Loewenberg","startTime":1051.907,"endTime":1053.337,"body":"to see that brand you spoke about.\""},{"speaker":"Amy Loewenberg","startTime":1053.347,"endTime":1056.697,"body":"Like I'm trying to connect as many"},{"speaker":"Amy Loewenberg","startTime":1053.347,"endTime":1056.697,"body":"buyers and brands as I can all the"},{"speaker":"Amy Loewenberg","startTime":1056.697,"endTime":1061.477,"body":"time, but people feel comfortable to"},{"speaker":"Amy Loewenberg","startTime":1056.697,"endTime":1061.477,"body":"come up to me and say, \"I follow you.\""},{"speaker":"Crystal Vilkaitis","startTime":1061.517,"endTime":1061.927,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":1061.937,"endTime":1066.637,"body":"And so after every market,"},{"speaker":"Amy Loewenberg","startTime":1061.937,"endTime":1066.637,"body":"I'll tell you my following goes up by like"},{"speaker":"Amy Loewenberg","startTime":1066.637,"endTime":1070.552,"body":"hundreds and hundreds of people because"},{"speaker":"Amy Loewenberg","startTime":1066.637,"endTime":1070.552,"body":"I'm on the floor and they're seeing me."},{"speaker":"Amy Loewenberg","startTime":1070.852,"endTime":1072.872,"body":"And that's authentic"},{"speaker":"Amy Loewenberg","startTime":1070.852,"endTime":1072.872,"body":"because I do, I love it."},{"speaker":"Amy Loewenberg","startTime":1073.272,"endTime":1076.812,"body":"And then I guess really I would"},{"speaker":"Amy Loewenberg","startTime":1073.272,"endTime":1076.812,"body":"say is you need to follow up."},{"speaker":"Amy Loewenberg","startTime":1076.842,"endTime":1081.692,"body":"And I know that's really hard because"},{"speaker":"Amy Loewenberg","startTime":1076.842,"endTime":1081.692,"body":"we're all doing so much all the time."},{"speaker":"Amy Loewenberg","startTime":1082.092,"endTime":1086.122,"body":"And I also know that everything"},{"speaker":"Amy Loewenberg","startTime":1082.092,"endTime":1086.122,"body":"I'm saying is another job, right?"},{"speaker":"Amy Loewenberg","startTime":1086.412,"endTime":1089.482,"body":"But you have to figure out"},{"speaker":"Amy Loewenberg","startTime":1086.412,"endTime":1089.482,"body":"how to put it in your job."},{"speaker":"Amy Loewenberg","startTime":1089.572,"endTime":1094.692,"body":"You have to figure out how to have"},{"speaker":"Amy Loewenberg","startTime":1089.572,"endTime":1094.692,"body":"somebody do it in their job in your store."},{"speaker":"Amy Loewenberg","startTime":1094.972,"endTime":1098.042,"body":"You have to figure it out if you"},{"speaker":"Amy Loewenberg","startTime":1094.972,"endTime":1098.042,"body":"want to move the needle forward."},{"speaker":"Amy Loewenberg","startTime":1098.112,"endTime":1101.312,"body":"Yes, so I do a lot of follow up."},{"speaker":"Amy Loewenberg","startTime":1101.342,"endTime":1105.712,"body":"I'm constantly trying to bring people"},{"speaker":"Amy Loewenberg","startTime":1101.342,"endTime":1105.712,"body":"into market in whichever way that I can."},{"speaker":"Amy Loewenberg","startTime":1105.712,"endTime":1106.892,"body":"I want to make that connection."},{"speaker":"Amy Loewenberg","startTime":1106.932,"endTime":1110.072,"body":"So they see these are the brands or"},{"speaker":"Amy Loewenberg","startTime":1106.932,"endTime":1110.072,"body":"these are the collections that are"},{"speaker":"Amy Loewenberg","startTime":1110.072,"endTime":1111.422,"body":"going to be growing next market."},{"speaker":"Amy Loewenberg","startTime":1111.422,"endTime":1115.167,"body":"And I want to make sure that"},{"speaker":"Amy Loewenberg","startTime":1111.422,"endTime":1115.167,"body":"you're here or even the people"},{"speaker":"Amy Loewenberg","startTime":1115.167,"endTime":1116.587,"body":"who haven't been able to make it."},{"speaker":"Amy Loewenberg","startTime":1116.867,"endTime":1119.104,"body":"I'm like, \"Hey guys,"},{"speaker":"Amy Loewenberg","startTime":1116.867,"endTime":1119.104,"body":"this is what you missed."},{"speaker":"Amy Loewenberg","startTime":1119.104,"endTime":1121.514,"body":"I want to make sure you see these"},{"speaker":"Amy Loewenberg","startTime":1119.104,"endTime":1121.514,"body":"brands and connect with them."},{"speaker":"Amy Loewenberg","startTime":1121.734,"endTime":1123.294,"body":"You would have seen"},{"speaker":"Amy Loewenberg","startTime":1121.734,"endTime":1123.294,"body":"them if you were here.\""},{"speaker":"Crystal Vilkaitis","startTime":1123.314,"endTime":1123.704,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":1123.744,"endTime":1126.114,"body":"And now I'm"},{"speaker":"Amy Loewenberg","startTime":1123.744,"endTime":1126.114,"body":"building this like anticipation"},{"speaker":"Amy Loewenberg","startTime":1126.114,"endTime":1128.064,"body":"and major FOMO, like I missed it."},{"speaker":"Amy Loewenberg","startTime":1128.364,"endTime":1128.754,"body":"Right."},{"speaker":"Amy Loewenberg","startTime":1128.864,"endTime":1130.534,"body":"So it's a lot."},{"speaker":"Amy Loewenberg","startTime":1130.699,"endTime":1131.709,"body":"It's definitely a lot."},{"speaker":"Amy Loewenberg","startTime":1131.719,"endTime":1134.229,"body":"And I get to concentrate on"},{"speaker":"Amy Loewenberg","startTime":1131.719,"endTime":1134.229,"body":"the communication part of it."},{"speaker":"Amy Loewenberg","startTime":1134.539,"endTime":1135.569,"body":"I'm not running a store."},{"speaker":"Amy Loewenberg","startTime":1135.589,"endTime":1139.559,"body":"So I give everybody massive props"},{"speaker":"Amy Loewenberg","startTime":1135.589,"endTime":1139.559,"body":"for doing it, but you got to"},{"speaker":"Amy Loewenberg","startTime":1139.559,"endTime":1142.389,"body":"figure out how to fit it in or"},{"speaker":"Amy Loewenberg","startTime":1139.559,"endTime":1142.389,"body":"who's going to help you fit it in."},{"speaker":"Crystal Vilkaitis","startTime":1142.489,"endTime":1143.859,"body":"Yep, I'm"},{"speaker":"Crystal Vilkaitis","startTime":1142.489,"endTime":1143.859,"body":"glad that you said that."},{"speaker":"Crystal Vilkaitis","startTime":1143.859,"endTime":1147.819,"body":"Cause I can see a listener right"},{"speaker":"Crystal Vilkaitis","startTime":1143.859,"endTime":1147.819,"body":"now thinking like, I'm glad"},{"speaker":"Crystal Vilkaitis","startTime":1147.819,"endTime":1150.559,"body":"that she said that because it is"},{"speaker":"Crystal Vilkaitis","startTime":1147.819,"endTime":1150.559,"body":"another job and it is another job."},{"speaker":"Crystal Vilkaitis","startTime":1150.559,"endTime":1151.309,"body":"It's hard."},{"speaker":"Crystal Vilkaitis","startTime":1151.339,"endTime":1153.779,"body":"It is and it is possible."},{"speaker":"Crystal Vilkaitis","startTime":1153.829,"endTime":1158.269,"body":"There are so many retailers who are,"},{"speaker":"Crystal Vilkaitis","startTime":1153.829,"endTime":1158.269,"body":"they've got a follow up system in place."},{"speaker":"Crystal Vilkaitis","startTime":1158.509,"endTime":1161.979,"body":"If you can have technology"},{"speaker":"Crystal Vilkaitis","startTime":1158.509,"endTime":1161.979,"body":"help you as much as you can."},{"speaker":"Crystal Vilkaitis","startTime":1162.369,"endTime":1163.149,"body":"That would be great."},{"speaker":"Crystal Vilkaitis","startTime":1163.309,"endTime":1165.889,"body":"The personal touch is even better, right?"},{"speaker":"Crystal Vilkaitis","startTime":1165.889,"endTime":1166.679,"body":"Yeah, 100%."},{"speaker":"Crystal Vilkaitis","startTime":1166.719,"endTime":1166.979,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":1167.179,"endTime":1171.249,"body":"But I just listened to your"},{"speaker":"Crystal Vilkaitis","startTime":1167.179,"endTime":1171.249,"body":"session over there and I use AI."},{"speaker":"Crystal Vilkaitis","startTime":1171.249,"endTime":1171.439,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":1171.449,"endTime":1175.589,"body":"I use that to help me because I'm trying"},{"speaker":"Crystal Vilkaitis","startTime":1171.449,"endTime":1175.589,"body":"to communicate with so many people in"},{"speaker":"Crystal Vilkaitis","startTime":1175.589,"endTime":1177.629,"body":"so many different ways, I need help."},{"speaker":"Crystal Vilkaitis","startTime":1177.699,"endTime":1177.939,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":1177.989,"endTime":1183.959,"body":"And I've been able to leverage AI"},{"speaker":"Crystal Vilkaitis","startTime":1177.989,"endTime":1183.959,"body":"to communicate in my voice, right?"},{"speaker":"Crystal Vilkaitis","startTime":1183.999,"endTime":1184.959,"body":"I use it as a runway."},{"speaker":"Crystal Vilkaitis","startTime":1185.389,"endTime":1186.439,"body":"I use it as a runway."},{"speaker":"Crystal Vilkaitis","startTime":1186.789,"endTime":1188.269,"body":"And then I make it my own."},{"speaker":"Crystal Vilkaitis","startTime":1188.859,"endTime":1191.749,"body":"And it has helped me in a number of ways."},{"speaker":"Crystal Vilkaitis","startTime":1191.809,"endTime":1192.119,"body":"Yep."},{"speaker":"Crystal Vilkaitis","startTime":1192.249,"endTime":1193.869,"body":"And then, look at those platforms."},{"speaker":"Crystal Vilkaitis","startTime":1193.869,"endTime":1196.489,"body":"I will say, I'm going to jump back"},{"speaker":"Crystal Vilkaitis","startTime":1193.869,"endTime":1196.489,"body":"to the first question you asked."},{"speaker":"Crystal Vilkaitis","startTime":1196.769,"endTime":1201.199,"body":"How do you tap into these new"},{"speaker":"Crystal Vilkaitis","startTime":1196.769,"endTime":1201.199,"body":"demographics of a consumer for you?"},{"speaker":"Crystal Vilkaitis","startTime":1201.699,"endTime":1203.014,"body":"I use platforms, right?"},{"speaker":"Crystal Vilkaitis","startTime":1203.014,"endTime":1204.184,"body":"So I'm using LinkedIn."},{"speaker":"Crystal Vilkaitis","startTime":1204.194,"endTime":1208.404,"body":"I'm using like ZoomInfo and I can plug"},{"speaker":"Crystal Vilkaitis","startTime":1204.194,"endTime":1208.404,"body":"in certain, like I want to go after the"},{"speaker":"Crystal Vilkaitis","startTime":1208.414,"endTime":1211.664,"body":"spa resort group so that I can bring"},{"speaker":"Crystal Vilkaitis","startTime":1208.414,"endTime":1211.664,"body":"them in so they can see our wellness"},{"speaker":"Crystal Vilkaitis","startTime":1211.664,"endTime":1213.514,"body":"areas and the gift and lifestyle."},{"speaker":"Crystal Vilkaitis","startTime":1213.934,"endTime":1216.434,"body":"How do you do that at store level?"},{"speaker":"Amy Loewenberg","startTime":1216.714,"endTime":1218.024,"body":"Like what is your store?"},{"speaker":"Amy Loewenberg","startTime":1218.424,"endTime":1219.344,"body":"Are you a specialty?"},{"speaker":"Amy Loewenberg","startTime":1219.364,"endTime":1221.314,"body":"Are you a niche store and you do wellness?"},{"speaker":"Amy Loewenberg","startTime":1221.364,"endTime":1223.334,"body":"Then yeah, you should be"},{"speaker":"Amy Loewenberg","startTime":1221.364,"endTime":1223.334,"body":"reaching out to the spas."},{"speaker":"Amy Loewenberg","startTime":1223.334,"endTime":1229.104,"body":"You should absolutely know every"},{"speaker":"Amy Loewenberg","startTime":1223.334,"endTime":1229.104,"body":"single massage therapy place in"},{"speaker":"Amy Loewenberg","startTime":1229.114,"endTime":1230.394,"body":"the nation in the world, right."},{"speaker":"Amy Loewenberg","startTime":1230.424,"endTime":1234.494,"body":"And you need to be able to communicate"},{"speaker":"Amy Loewenberg","startTime":1230.424,"endTime":1234.494,"body":"to them and say, \"Hey, you don't"},{"speaker":"Amy Loewenberg","startTime":1234.494,"endTime":1235.924,"body":"know I'm here, but I know you.\""},{"speaker":"Amy Loewenberg","startTime":1235.984,"endTime":1237.664,"body":"exactly, come visit us."},{"speaker":"Amy Loewenberg","startTime":1237.704,"endTime":1238.164,"body":"Yes,"},{"speaker":"Crystal Vilkaitis","startTime":1238.164,"endTime":1238.824,"body":"you know, yes"},{"speaker":"Amy Loewenberg","startTime":1238.824,"endTime":1240.523,"body":"Yes,"},{"speaker":"Amy Loewenberg","startTime":1240.524,"endTime":1242.184,"body":"exactly that doesn't hurt a little"},{"speaker":"Amy Loewenberg","startTime":1242.184,"endTime":1243.204,"body":"what's in it for them."},{"speaker":"Amy Loewenberg","startTime":1243.204,"endTime":1243.784,"body":"Come on in"},{"speaker":"Amy Loewenberg","startTime":1243.784,"endTime":1245.074,"body":"Your first purchase."},{"speaker":"Crystal Vilkaitis","startTime":1245.104,"endTime":1246.544,"body":"Yeah, exactly."},{"speaker":"Crystal Vilkaitis","startTime":1246.844,"endTime":1248.944,"body":"You mentioned ZoomInfo."},{"speaker":"Crystal Vilkaitis","startTime":1249.224,"endTime":1252.164,"body":"Yeah, I've heard of that before,"},{"speaker":"Crystal Vilkaitis","startTime":1249.224,"endTime":1252.164,"body":"I think, but tell me what that is."},{"speaker":"Amy Loewenberg","startTime":1252.854,"endTime":1256.344,"body":"So ZoomInfo is really"},{"speaker":"Amy Loewenberg","startTime":1252.854,"endTime":1256.344,"body":"just another platform that's out there."},{"speaker":"Amy Loewenberg","startTime":1257.094,"endTime":1258.904,"body":"There are different tiers."},{"speaker":"Amy Loewenberg","startTime":1259.004,"endTime":1260.244,"body":"You can buy into it."},{"speaker":"Amy Loewenberg","startTime":1260.294,"endTime":1262.044,"body":"There's a free level."},{"speaker":"Amy Loewenberg","startTime":1262.094,"endTime":1265.004,"body":"You can probably do a certain"},{"speaker":"Amy Loewenberg","startTime":1262.094,"endTime":1265.004,"body":"amount of lookups a month."},{"speaker":"Amy Loewenberg","startTime":1265.229,"endTime":1267.099,"body":"Okay, before they cut you off."},{"speaker":"Amy Loewenberg","startTime":1267.119,"endTime":1272.449,"body":"But for me, looking for a"},{"speaker":"Amy Loewenberg","startTime":1267.119,"endTime":1272.449,"body":"segment of retailer to come in,"},{"speaker":"Amy Loewenberg","startTime":1272.479,"endTime":1277.829,"body":"a buyer, I use that platform and"},{"speaker":"Amy Loewenberg","startTime":1272.479,"endTime":1277.829,"body":"I plug in certain data points."},{"speaker":"Amy Loewenberg","startTime":1277.889,"endTime":1278.089,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1278.609,"endTime":1282.472,"body":"And it literally pulls me a"},{"speaker":"Amy Loewenberg","startTime":1278.609,"endTime":1282.472,"body":"list and I would say it's, you"},{"speaker":"Amy Loewenberg","startTime":1282.472,"endTime":1284.152,"body":"know, about 75 percent accurate."},{"speaker":"Amy Loewenberg","startTime":1284.162,"endTime":1285.792,"body":"These things are never a hundred percent."},{"speaker":"Amy Loewenberg","startTime":1285.812,"endTime":1289.462,"body":"I use LinkedIn all the time and"},{"speaker":"Amy Loewenberg","startTime":1285.812,"endTime":1289.462,"body":"then the power of who do you know?"},{"speaker":"Amy Loewenberg","startTime":1289.572,"endTime":1291.172,"body":"So like I want to invite them."},{"speaker":"Amy Loewenberg","startTime":1291.212,"endTime":1296.102,"body":"And so then on a store level, you"},{"speaker":"Amy Loewenberg","startTime":1291.212,"endTime":1296.102,"body":"would still be able to pull up"},{"speaker":"Amy Loewenberg","startTime":1296.112,"endTime":1299.392,"body":"lists of a certain type of retailer."},{"speaker":"Crystal Vilkaitis","startTime":1299.422,"endTime":1299.732,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1299.752,"endTime":1301.982,"body":"And find out who they are."},{"speaker":"Amy Loewenberg","startTime":1301.982,"endTime":1305.172,"body":"And then that goes to your"},{"speaker":"Amy Loewenberg","startTime":1301.982,"endTime":1305.172,"body":"second question, build that"},{"speaker":"Amy Loewenberg","startTime":1305.172,"endTime":1305.952,"body":"relationship with them."},{"speaker":"Amy Loewenberg","startTime":1306.092,"endTime":1310.162,"body":"Find some sort of partnership or"},{"speaker":"Amy Loewenberg","startTime":1306.092,"endTime":1310.162,"body":"collaboration that you can do, that will"},{"speaker":"Amy Loewenberg","startTime":1310.182,"endTime":1312.862,"body":"then maybe begin to share your customers."},{"speaker":"Amy Loewenberg","startTime":1312.862,"endTime":1315.892,"body":"And you can bring, a gift buyer,"},{"speaker":"Amy Loewenberg","startTime":1312.862,"endTime":1315.892,"body":"somebody who's coming into your"},{"speaker":"Amy Loewenberg","startTime":1315.902,"endTime":1320.812,"body":"store to buy gifts for people with,"},{"speaker":"Amy Loewenberg","startTime":1315.902,"endTime":1320.812,"body":"again, I don't know why I'm in the"},{"speaker":"Amy Loewenberg","startTime":1320.812,"endTime":1322.262,"body":"wellness kick, but I'm going there."},{"speaker":"Amy Loewenberg","startTime":1322.292,"endTime":1326.092,"body":"Yeah, but then they're going to"},{"speaker":"Amy Loewenberg","startTime":1322.292,"endTime":1326.092,"body":"have a certain demographic of"},{"speaker":"Amy Loewenberg","startTime":1326.102,"endTime":1327.762,"body":"consumer that comes in as well."},{"speaker":"Amy Loewenberg","startTime":1327.802,"endTime":1328.232,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":1328.242,"endTime":1330.332,"body":"And we can invite them into both entities."},{"speaker":"Amy Loewenberg","startTime":1330.482,"endTime":1330.702,"body":"Yep."},{"speaker":"Amy Loewenberg","startTime":1330.822,"endTime":1336.462,"body":"So sometimes I find that the most odd"},{"speaker":"Amy Loewenberg","startTime":1330.822,"endTime":1336.462,"body":"mix up is the most like fun, right?"},{"speaker":"Amy Loewenberg","startTime":1336.512,"endTime":1336.732,"body":"Well, It"},{"speaker":"Crystal Vilkaitis","startTime":1336.762,"endTime":1339.142,"body":"can't, I think"},{"speaker":"Crystal Vilkaitis","startTime":1336.762,"endTime":1339.142,"body":"it creates a lot of innovation and"},{"speaker":"Crystal Vilkaitis","startTime":1339.142,"endTime":1342.772,"body":"creativity because it is different"},{"speaker":"Crystal Vilkaitis","startTime":1339.142,"endTime":1342.772,"body":"and you have worlds collide."},{"speaker":"Crystal Vilkaitis","startTime":1343.092,"endTime":1346.312,"body":"And I think what you're saying"},{"speaker":"Crystal Vilkaitis","startTime":1343.092,"endTime":1346.312,"body":"here is use technology to help"},{"speaker":"Crystal Vilkaitis","startTime":1346.322,"endTime":1349.032,"body":"find leads, follow up leads."},{"speaker":"Crystal Vilkaitis","startTime":1349.512,"endTime":1355.162,"body":"Be creative and really find a way to"},{"speaker":"Crystal Vilkaitis","startTime":1349.512,"endTime":1355.162,"body":"maybe do something different or to"},{"speaker":"Crystal Vilkaitis","startTime":1355.182,"endTime":1359.312,"body":"connect, but it's about how we're spending"},{"speaker":"Crystal Vilkaitis","startTime":1355.182,"endTime":1359.312,"body":"our time and prioritizing our time."},{"speaker":"Crystal Vilkaitis","startTime":1359.342,"endTime":1361.842,"body":"And these are working on the business."},{"speaker":"Crystal Vilkaitis","startTime":1361.862,"endTime":1365.882,"body":"These are bigger picture things"},{"speaker":"Crystal Vilkaitis","startTime":1361.862,"endTime":1365.882,"body":"that really help support the store."},{"speaker":"Crystal Vilkaitis","startTime":1366.042,"endTime":1369.802,"body":"And we can get some tide in the"},{"speaker":"Crystal Vilkaitis","startTime":1366.042,"endTime":1369.802,"body":"weeds and working in that we"},{"speaker":"Crystal Vilkaitis","startTime":1369.802,"endTime":1371.772,"body":"want our retailers to get out."},{"speaker":"Amy Loewenberg","startTime":1371.812,"endTime":1373.392,"body":"Yeah,"},{"speaker":"Amy Loewenberg","startTime":1371.812,"endTime":1373.392,"body":"that's really important."},{"speaker":"Amy Loewenberg","startTime":1373.392,"endTime":1378.362,"body":"I get stuck in the weeds all the time, and"},{"speaker":"Amy Loewenberg","startTime":1373.392,"endTime":1378.362,"body":"I even have a joke with one of my friends."},{"speaker":"Amy Loewenberg","startTime":1378.372,"endTime":1379.052,"body":"They're like, where are you?"},{"speaker":"Amy Loewenberg","startTime":1379.052,"endTime":1379.832,"body":"And I'm like, in the weeds."},{"speaker":"Amy Loewenberg","startTime":1379.842,"endTime":1383.382,"body":"And she's like, stand up,"},{"speaker":"Amy Loewenberg","startTime":1379.842,"endTime":1383.382,"body":"stand up, just look over them."},{"speaker":"Amy Loewenberg","startTime":1383.392,"endTime":1386.682,"body":"And just really divert your"},{"speaker":"Amy Loewenberg","startTime":1383.392,"endTime":1386.682,"body":"attention somewhere so you"},{"speaker":"Amy Loewenberg","startTime":1386.682,"endTime":1388.412,"body":"don't fall into that spiral."},{"speaker":"Amy Loewenberg","startTime":1389.002,"endTime":1389.852,"body":"It's easy to."},{"speaker":"Amy Loewenberg","startTime":1389.912,"endTime":1392.702,"body":"It really is because we then see all"},{"speaker":"Amy Loewenberg","startTime":1389.912,"endTime":1392.702,"body":"the things that we want to do that"},{"speaker":"Amy Loewenberg","startTime":1392.702,"endTime":1395.082,"body":"we can't do, we write it down and"},{"speaker":"Amy Loewenberg","startTime":1392.702,"endTime":1395.082,"body":"we go down and around and around."},{"speaker":"Amy Loewenberg","startTime":1395.312,"endTime":1396.542,"body":"I do it all the time."},{"speaker":"Amy Loewenberg","startTime":1396.552,"endTime":1396.832,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1397.032,"endTime":1398.152,"body":"It's okay."},{"speaker":"Amy Loewenberg","startTime":1398.362,"endTime":1400.792,"body":"It just means that you're"},{"speaker":"Amy Loewenberg","startTime":1398.362,"endTime":1400.792,"body":"passionate about what you do."},{"speaker":"Amy Loewenberg","startTime":1400.802,"endTime":1401.402,"body":"Yeah, exactly."},{"speaker":"Amy Loewenberg","startTime":1401.432,"endTime":1404.332,"body":"And that you're super creative"},{"speaker":"Amy Loewenberg","startTime":1401.432,"endTime":1404.332,"body":"and just put it on your wish list."},{"speaker":"Amy Loewenberg","startTime":1404.402,"endTime":1404.562,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1404.572,"endTime":1406.242,"body":"But like hit your priorities."},{"speaker":"Crystal Vilkaitis","startTime":1406.242,"endTime":1407.392,"body":"Yeah, awesome."},{"speaker":"Crystal Vilkaitis","startTime":1407.432,"endTime":1408.352,"body":"I love it so much."},{"speaker":"Crystal Vilkaitis","startTime":1408.992,"endTime":1409.282,"body":"All right."},{"speaker":"Crystal Vilkaitis","startTime":1409.282,"endTime":1412.882,"body":"Now you've attended all the major"},{"speaker":"Crystal Vilkaitis","startTime":1409.282,"endTime":1412.882,"body":"gift and home shows this summer."},{"speaker":"Crystal Vilkaitis","startTime":1413.192,"endTime":1417.152,"body":"What trends have you noticed in the"},{"speaker":"Crystal Vilkaitis","startTime":1413.192,"endTime":1417.152,"body":"retailers and their buying behavior?"},{"speaker":"Amy Loewenberg","startTime":1417.285,"endTime":1420.455,"body":"I'm going to tell you"},{"speaker":"Amy Loewenberg","startTime":1417.285,"endTime":1420.455,"body":"that people are buying differently"},{"speaker":"Amy Loewenberg","startTime":1421.105,"endTime":1425.585,"body":"and they are more confident in their"},{"speaker":"Amy Loewenberg","startTime":1421.105,"endTime":1425.585,"body":"purchasing, which is really great."},{"speaker":"Amy Loewenberg","startTime":1425.605,"endTime":1429.105,"body":"We come through a number of years"},{"speaker":"Amy Loewenberg","startTime":1425.605,"endTime":1429.105,"body":"where it was a little topsy turvy."},{"speaker":"Amy Loewenberg","startTime":1429.665,"endTime":1431.905,"body":"So there's more confidence in buying."},{"speaker":"Amy Loewenberg","startTime":1432.255,"endTime":1438.6,"body":"But people are still not necessarily"},{"speaker":"Amy Loewenberg","startTime":1432.255,"endTime":1438.6,"body":"going to as many markets as they did."},{"speaker":"Amy Loewenberg","startTime":1438.63,"endTime":1440.56,"body":"So they're being super selective."},{"speaker":"Amy Loewenberg","startTime":1441.1,"endTime":1445.11,"body":"So for us again, it's our"},{"speaker":"Amy Loewenberg","startTime":1441.1,"endTime":1445.11,"body":"communication and how we're reaching"},{"speaker":"Amy Loewenberg","startTime":1445.11,"endTime":1448.78,"body":"out to people to make sure that"},{"speaker":"Amy Loewenberg","startTime":1445.11,"endTime":1448.78,"body":"we get the consumers over here."},{"speaker":"Amy Loewenberg","startTime":1448.78,"endTime":1452.12,"body":"We get the buyers over here,"},{"speaker":"Amy Loewenberg","startTime":1448.78,"endTime":1452.12,"body":"but every market is doing that."},{"speaker":"Amy Loewenberg","startTime":1452.43,"endTime":1456.28,"body":"So I am seeing strength in buying"},{"speaker":"Amy Loewenberg","startTime":1452.43,"endTime":1456.28,"body":"and I've been talking to a bunch of"},{"speaker":"Amy Loewenberg","startTime":1456.32,"endTime":1459.04,"body":"people on our floor today and they're"},{"speaker":"Amy Loewenberg","startTime":1456.32,"endTime":1459.04,"body":"like the market opened and they're"},{"speaker":"Amy Loewenberg","startTime":1459.04,"endTime":1460.34,"body":"like, I already have six orders."},{"speaker":"Amy Loewenberg","startTime":1460.34,"endTime":1464.84,"body":"And so that's always a really good sign"},{"speaker":"Amy Loewenberg","startTime":1460.34,"endTime":1464.84,"body":"when order writing happens right away."},{"speaker":"Amy Loewenberg","startTime":1465.2,"endTime":1470.82,"body":"I would also say this is not new"},{"speaker":"Amy Loewenberg","startTime":1465.2,"endTime":1470.82,"body":"information, but really being"},{"speaker":"Amy Loewenberg","startTime":1470.83,"endTime":1478.34,"body":"able to present a diverse Cross of"},{"speaker":"Amy Loewenberg","startTime":1470.83,"endTime":1478.34,"body":"exhibitors is going to speak very"},{"speaker":"Amy Loewenberg","startTime":1478.34,"endTime":1481.82,"body":"strongly to your retail buyers, right?"},{"speaker":"Amy Loewenberg","startTime":1482.41,"endTime":1487.16,"body":"And I think we do this exceptionally well."},{"speaker":"Amy Loewenberg","startTime":1487.4,"endTime":1491.97,"body":"We have an opportunity for so"},{"speaker":"Amy Loewenberg","startTime":1487.4,"endTime":1491.97,"body":"many different groups to come in."},{"speaker":"Amy Loewenberg","startTime":1492.36,"endTime":1497.36,"body":"And we help you all every step of"},{"speaker":"Amy Loewenberg","startTime":1492.36,"endTime":1497.36,"body":"the way, our incubator program."},{"speaker":"Amy Loewenberg","startTime":1497.441,"endTime":1500.061,"body":"And then I would also say on"},{"speaker":"Amy Loewenberg","startTime":1497.441,"endTime":1500.061,"body":"another funny, cheeky side."},{"speaker":"Amy Loewenberg","startTime":1500.161,"endTime":1502.861,"body":"The llama is out and"},{"speaker":"Amy Loewenberg","startTime":1500.161,"endTime":1502.861,"body":"like the  capybara is in."},{"speaker":"Amy Loewenberg","startTime":1502.861,"endTime":1506.101,"body":"Okay, and there's gonna be like"},{"speaker":"Amy Loewenberg","startTime":1502.861,"endTime":1506.101,"body":"leopard print all over the place."},{"speaker":"Amy Loewenberg","startTime":1506.131,"endTime":1506.191,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1506.191,"endTime":1508.591,"body":"If you haven't seen it or cheetah galore."},{"speaker":"Amy Loewenberg","startTime":1508.651,"endTime":1509.041,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1509.071,"endTime":1513.421,"body":"I'm seeing like bows and little"},{"speaker":"Amy Loewenberg","startTime":1509.071,"endTime":1513.421,"body":"details like that happening."},{"speaker":"Amy Loewenberg","startTime":1513.451,"endTime":1513.751,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1513.861,"endTime":1518.471,"body":"But buyers are having fun again"},{"speaker":"Amy Loewenberg","startTime":1513.861,"endTime":1518.471,"body":"and that's where we all markets"},{"speaker":"Amy Loewenberg","startTime":1518.501,"endTime":1520.721,"body":"are great at creating fun."},{"speaker":"Amy Loewenberg","startTime":1520.931,"endTime":1522.341,"body":"Yeah, and it's a good experience."},{"speaker":"Amy Loewenberg","startTime":1522.771,"endTime":1527.571,"body":"And I am proud of our competitive"},{"speaker":"Amy Loewenberg","startTime":1522.771,"endTime":1527.571,"body":"markets that we all work together and"},{"speaker":"Amy Loewenberg","startTime":1527.571,"endTime":1532.541,"body":"we all talk together to create a better"},{"speaker":"Amy Loewenberg","startTime":1527.571,"endTime":1532.541,"body":"experience for the brands and the"},{"speaker":"Amy Loewenberg","startTime":1532.541,"endTime":1537.631,"body":"buyers because we're the ones that are"},{"speaker":"Amy Loewenberg","startTime":1532.541,"endTime":1537.631,"body":"helping both entities do their business."},{"speaker":"Amy Loewenberg","startTime":1537.641,"endTime":1540.101,"body":"So we have to be really"},{"speaker":"Amy Loewenberg","startTime":1537.641,"endTime":1540.101,"body":"good at our business."},{"speaker":"Amy Loewenberg","startTime":1540.131,"endTime":1541.261,"body":"We have to work together."},{"speaker":"Amy Loewenberg","startTime":1541.461,"endTime":1545.876,"body":"And so again, I'm really happy"},{"speaker":"Amy Loewenberg","startTime":1541.461,"endTime":1545.876,"body":"with the communication that we"},{"speaker":"Amy Loewenberg","startTime":1545.876,"endTime":1548.276,"body":"have with our competitive markets."},{"speaker":"Amy Loewenberg","startTime":1548.596,"endTime":1550.886,"body":"Some are bigger, some"},{"speaker":"Amy Loewenberg","startTime":1548.596,"endTime":1550.886,"body":"are showrooms, right?"},{"speaker":"Amy Loewenberg","startTime":1550.886,"endTime":1552.256,"body":"We each have our flavor."},{"speaker":"Amy Loewenberg","startTime":1552.256,"endTime":1554.036,"body":"We each have what we do best."},{"speaker":"Amy Loewenberg","startTime":1554.476,"endTime":1557.386,"body":"But what we all do best is we talk"},{"speaker":"Amy Loewenberg","startTime":1554.476,"endTime":1557.386,"body":"to our customer and we give them a"},{"speaker":"Amy Loewenberg","startTime":1557.386,"endTime":1559.526,"body":"good time and that's what they want."},{"speaker":"Amy Loewenberg","startTime":1559.566,"endTime":1560.386,"body":"It's experience."},{"speaker":"Crystal Vilkaitis","startTime":1560.406,"endTime":1561.146,"body":"You really do."},{"speaker":"Crystal Vilkaitis","startTime":1561.246,"endTime":1564.166,"body":"And will you actually talk"},{"speaker":"Crystal Vilkaitis","startTime":1561.246,"endTime":1564.166,"body":"about the incubator program?"},{"speaker":"Crystal Vilkaitis","startTime":1564.166,"endTime":1565.196,"body":"Cause I think that's pretty cool."},{"speaker":"Crystal Vilkaitis","startTime":1565.196,"endTime":1567.936,"body":"And I interviewed somebody for"},{"speaker":"Crystal Vilkaitis","startTime":1565.196,"endTime":1567.936,"body":"the resilience round and it's"},{"speaker":"Crystal Vilkaitis","startTime":1567.936,"endTime":1570.936,"body":"just for retailers who haven't"},{"speaker":"Crystal Vilkaitis","startTime":1567.936,"endTime":1570.936,"body":"been to the market before."},{"speaker":"Crystal Vilkaitis","startTime":1570.936,"endTime":1571.856,"body":"Like, why would they?"},{"speaker":"Crystal Vilkaitis","startTime":1572.366,"endTime":1573.266,"body":"Why should they know about it?"},{"speaker":"Crystal Vilkaitis","startTime":1573.426,"endTime":1573.746,"body":"Yeah,"},{"speaker":"Amy Loewenberg","startTime":1574.416,"endTime":1578.976,"body":"The incubator program came"},{"speaker":"Amy Loewenberg","startTime":1574.416,"endTime":1578.976,"body":"to us through our acquisition of bulletin."},{"speaker":"Amy Loewenberg","startTime":1579.186,"endTime":1581.026,"body":"Okay super proud of this."},{"speaker":"Amy Loewenberg","startTime":1581.656,"endTime":1588.276,"body":"It has developed to this NY NOW"},{"speaker":"Amy Loewenberg","startTime":1581.656,"endTime":1588.276,"body":"incubator program where we work"},{"speaker":"Amy Loewenberg","startTime":1588.406,"endTime":1590.196,"body":"with new and emerging brands."},{"speaker":"Amy Loewenberg","startTime":1591.076,"endTime":1593.276,"body":"Doing a trade show is expensive, right?"},{"speaker":"Amy Loewenberg","startTime":1593.386,"endTime":1596.641,"body":"And certain things States and"},{"speaker":"Amy Loewenberg","startTime":1593.386,"endTime":1596.641,"body":"certain convention centers are a"},{"speaker":"Amy Loewenberg","startTime":1596.641,"endTime":1598.051,"body":"little more expensive than others."},{"speaker":"Amy Loewenberg","startTime":1598.511,"endTime":1599.501,"body":"And we know that."},{"speaker":"Amy Loewenberg","startTime":1599.541,"endTime":1603.921,"body":"And we're trying to do everything we can"},{"speaker":"Amy Loewenberg","startTime":1599.541,"endTime":1603.921,"body":"to make it really as easy as possible"},{"speaker":"Amy Loewenberg","startTime":1604.151,"endTime":1609.701,"body":"to not just have you at our show, but to"},{"speaker":"Amy Loewenberg","startTime":1604.151,"endTime":1609.701,"body":"highlight you and to educate you and to"},{"speaker":"Amy Loewenberg","startTime":1609.751,"endTime":1611.621,"body":"introduce you to all of our customers."},{"speaker":"Amy Loewenberg","startTime":1611.681,"endTime":1614.161,"body":"We have amazing retailers"},{"speaker":"Amy Loewenberg","startTime":1611.681,"endTime":1614.161,"body":"that walk the floor."},{"speaker":"Amy Loewenberg","startTime":1614.641,"endTime":1617.761,"body":"The incubator program is"},{"speaker":"Amy Loewenberg","startTime":1614.641,"endTime":1617.761,"body":"a section on our floor."},{"speaker":"Amy Loewenberg","startTime":1617.961,"endTime":1620.611,"body":"I couldn't tell you how many, but"},{"speaker":"Amy Loewenberg","startTime":1617.961,"endTime":1620.611,"body":"there's a couple hundred people"},{"speaker":"Amy Loewenberg","startTime":1620.611,"endTime":1624.011,"body":"here crossing over all categories."},{"speaker":"Amy Loewenberg","startTime":1624.341,"endTime":1625.331,"body":"All categories."},{"speaker":"Amy Loewenberg","startTime":1625.771,"endTime":1629.671,"body":"And instead of a booth set"},{"speaker":"Amy Loewenberg","startTime":1625.771,"endTime":1629.671,"body":"up, you've got a table set up."},{"speaker":"Amy Loewenberg","startTime":1629.671,"endTime":1631.361,"body":"So it's a smaller landscape."},{"speaker":"Amy Loewenberg","startTime":1631.531,"endTime":1632.791,"body":"It's easier to set up."},{"speaker":"Amy Loewenberg","startTime":1632.811,"endTime":1634.041,"body":"It's less expensive."},{"speaker":"Amy Loewenberg","startTime":1634.351,"endTime":1636.911,"body":"But it definitely is a"},{"speaker":"Amy Loewenberg","startTime":1634.351,"endTime":1636.911,"body":"targeted destination."},{"speaker":"Amy Loewenberg","startTime":1637.071,"endTime":1640.451,"body":"Like we have, I'll also tell"},{"speaker":"Amy Loewenberg","startTime":1637.071,"endTime":1640.451,"body":"you about our curated section."},{"speaker":"Amy Loewenberg","startTime":1640.451,"endTime":1645.716,"body":"It's a target of destination because"},{"speaker":"Amy Loewenberg","startTime":1640.451,"endTime":1645.716,"body":"also to stand out as a retailer,"},{"speaker":"Amy Loewenberg","startTime":1646.096,"endTime":1650.736,"body":"as a business owner, you want to"},{"speaker":"Amy Loewenberg","startTime":1646.096,"endTime":1650.736,"body":"have products that are new and just"},{"speaker":"Amy Loewenberg","startTime":1650.786,"endTime":1653.746,"body":"being, you know, seen on the scene."},{"speaker":"Amy Loewenberg","startTime":1654.176,"endTime":1658.796,"body":"So all of these brands cross"},{"speaker":"Amy Loewenberg","startTime":1654.176,"endTime":1658.796,"body":"over every single category."},{"speaker":"Amy Loewenberg","startTime":1658.796,"endTime":1659.296,"body":"They're new."},{"speaker":"Amy Loewenberg","startTime":1659.296,"endTime":1659.926,"body":"They're young."},{"speaker":"Amy Loewenberg","startTime":1660.006,"endTime":1662.006,"body":"We have a mentorship program."},{"speaker":"Amy Loewenberg","startTime":1662.216,"endTime":1662.966,"body":"Come in."},{"speaker":"Amy Loewenberg","startTime":1663.206,"endTime":1665.736,"body":"Our goal is to have them"},{"speaker":"Amy Loewenberg","startTime":1663.206,"endTime":1665.736,"body":"do three markets with us."},{"speaker":"Amy Loewenberg","startTime":1665.786,"endTime":1666.126,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1666.166,"endTime":1669.276,"body":"And then matriculate off into a"},{"speaker":"Amy Loewenberg","startTime":1666.166,"endTime":1669.276,"body":"booth because their business is"},{"speaker":"Amy Loewenberg","startTime":1669.276,"endTime":1670.966,"body":"stronger and they're building."},{"speaker":"Amy Loewenberg","startTime":1670.976,"endTime":1672.066,"body":"But did you hear what I said?"},{"speaker":"Amy Loewenberg","startTime":1672.066,"endTime":1673.456,"body":"I said three markets."},{"speaker":"Amy Loewenberg","startTime":1673.456,"endTime":1674.006,"body":"Exactly."},{"speaker":"Amy Loewenberg","startTime":1674.036,"endTime":1677.886,"body":"It takes that long for somebody"},{"speaker":"Amy Loewenberg","startTime":1674.036,"endTime":1677.886,"body":"to actually have confidence"},{"speaker":"Amy Loewenberg","startTime":1678.246,"endTime":1679.846,"body":"to purchase from you."},{"speaker":"Amy Loewenberg","startTime":1679.846,"endTime":1681.266,"body":"So we help them all."},{"speaker":"Amy Loewenberg","startTime":1681.296,"endTime":1683.236,"body":"We help them every step"},{"speaker":"Amy Loewenberg","startTime":1681.296,"endTime":1683.236,"body":"of the way we have."},{"speaker":"Amy Loewenberg","startTime":1683.236,"endTime":1685.106,"body":"I wonder if you're helping"},{"speaker":"Amy Loewenberg","startTime":1683.236,"endTime":1685.106,"body":"us with that a little bit."},{"speaker":"Amy Loewenberg","startTime":1685.106,"endTime":1685.996,"body":"I know."},{"speaker":"Amy Loewenberg","startTime":1686.106,"endTime":1690.176,"body":"But we have an industry"},{"speaker":"Amy Loewenberg","startTime":1686.106,"endTime":1690.176,"body":"talent helping us help them."},{"speaker":"Amy Loewenberg","startTime":1690.386,"endTime":1692.896,"body":"And that is something"},{"speaker":"Amy Loewenberg","startTime":1690.386,"endTime":1692.896,"body":"that I'm super proud of."},{"speaker":"Amy Loewenberg","startTime":1692.896,"endTime":1694.546,"body":"I don't know anybody"},{"speaker":"Amy Loewenberg","startTime":1692.896,"endTime":1694.546,"body":"else who's doing that."},{"speaker":"Amy Loewenberg","startTime":1694.556,"endTime":1696.896,"body":"And we're very, we're a modern market."},{"speaker":"Amy Loewenberg","startTime":1696.916,"endTime":1697.926,"body":"NY NOW is different."},{"speaker":"Amy Loewenberg","startTime":1698.376,"endTime":1700.036,"body":"I used to shop it back in the day."},{"speaker":"Amy Loewenberg","startTime":1700.066,"endTime":1702.836,"body":"I know what everybody remembers,"},{"speaker":"Amy Loewenberg","startTime":1700.066,"endTime":1702.836,"body":"but I also know what it is now"},{"speaker":"Amy Loewenberg","startTime":1703.056,"endTime":1704.226,"body":"and I know what we're going to be."},{"speaker":"Amy Loewenberg","startTime":1704.386,"endTime":1707.106,"body":"So our brand is evolving too."},{"speaker":"Amy Loewenberg","startTime":1707.396,"endTime":1709.746,"body":"We are a modern market and"},{"speaker":"Amy Loewenberg","startTime":1707.396,"endTime":1709.746,"body":"that is something that we"},{"speaker":"Amy Loewenberg","startTime":1709.746,"endTime":1711.226,"body":"have that super proud of."},{"speaker":"Amy Loewenberg","startTime":1711.536,"endTime":1717.256,"body":"We have Curated, which is a section that"},{"speaker":"Amy Loewenberg","startTime":1711.536,"endTime":1717.256,"body":"lives in the luxury lifestyle section."},{"speaker":"Amy Loewenberg","startTime":1717.266,"endTime":1720.476,"body":"And these are new and"},{"speaker":"Amy Loewenberg","startTime":1717.266,"endTime":1720.476,"body":"emerging jewelry designers."},{"speaker":"Amy Loewenberg","startTime":1720.896,"endTime":1723.786,"body":"And so again, you're going to"},{"speaker":"Amy Loewenberg","startTime":1720.896,"endTime":1723.786,"body":"see it's a smaller landscape."},{"speaker":"Amy Loewenberg","startTime":1724.201,"endTime":1726.811,"body":"But they certainly have prime real estate."},{"speaker":"Amy Loewenberg","startTime":1727.231,"endTime":1729.761,"body":"Their product is a little"},{"speaker":"Amy Loewenberg","startTime":1727.231,"endTime":1729.761,"body":"bit more expensive."},{"speaker":"Amy Loewenberg","startTime":1729.761,"endTime":1732.871,"body":"You're looking at real metals"},{"speaker":"Amy Loewenberg","startTime":1729.761,"endTime":1732.871,"body":"and gems and stones, right?"},{"speaker":"Amy Loewenberg","startTime":1732.871,"endTime":1735.241,"body":"Yeah, the process is a"},{"speaker":"Amy Loewenberg","startTime":1732.871,"endTime":1735.241,"body":"little bit different, right?"},{"speaker":"Amy Loewenberg","startTime":1735.291,"endTime":1740.631,"body":"And it's another really great program"},{"speaker":"Amy Loewenberg","startTime":1735.291,"endTime":1740.631,"body":"where we've got industry talents that"},{"speaker":"Amy Loewenberg","startTime":1741.096,"endTime":1743.986,"body":"educate them on how to sell wholesale."},{"speaker":"Amy Loewenberg","startTime":1744.016,"endTime":1744.306,"body":"Yeah,"},{"speaker":"Crystal Vilkaitis","startTime":1744.616,"endTime":1745.786,"body":"Right, we all need that."},{"speaker":"Crystal Vilkaitis","startTime":1745.796,"endTime":1746.686,"body":"So important."},{"speaker":"Amy Loewenberg","startTime":1746.706,"endTime":1749.406,"body":"There's another section"},{"speaker":"Amy Loewenberg","startTime":1746.706,"endTime":1749.406,"body":"called Spotlight that you need to look up."},{"speaker":"Amy Loewenberg","startTime":1749.466,"endTime":1753.536,"body":"Honestly, I'm super excited about"},{"speaker":"Amy Loewenberg","startTime":1749.466,"endTime":1753.536,"body":"all the newness that we have here."},{"speaker":"Amy Loewenberg","startTime":1753.546,"endTime":1753.816,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1754.006,"endTime":1760.666,"body":"And I'm just, I'm very happy to"},{"speaker":"Amy Loewenberg","startTime":1754.006,"endTime":1760.666,"body":"be a representative of NY NOW."},{"speaker":"Crystal Vilkaitis","startTime":1760.736,"endTime":1761.226,"body":"For sure."},{"speaker":"Crystal Vilkaitis","startTime":1761.766,"endTime":1763.366,"body":"You guys do a great job."},{"speaker":"Crystal Vilkaitis","startTime":1763.406,"endTime":1767.426,"body":"And since we're in New York and I"},{"speaker":"Crystal Vilkaitis","startTime":1763.406,"endTime":1767.426,"body":"love Hamilton, something I say a lot,"},{"speaker":"Crystal Vilkaitis","startTime":1767.426,"endTime":1771.546,"body":"I say this at my conference, you got"},{"speaker":"Crystal Vilkaitis","startTime":1767.426,"endTime":1771.546,"body":"to be in the room where it happens."},{"speaker":"Crystal Vilkaitis","startTime":1771.556,"endTime":1772.896,"body":"Yeah, you're in the room."},{"speaker":"Crystal Vilkaitis","startTime":1772.896,"endTime":1773.446,"body":"They're in the room."},{"speaker":"Crystal Vilkaitis","startTime":1773.446,"endTime":1776.266,"body":"You're making it possible"},{"speaker":"Crystal Vilkaitis","startTime":1773.446,"endTime":1776.266,"body":"for people to be in the room."},{"speaker":"Crystal Vilkaitis","startTime":1776.676,"endTime":1780.826,"body":"And I'm happy to be in the room and"},{"speaker":"Crystal Vilkaitis","startTime":1776.676,"endTime":1780.826,"body":"do things like this with our podcast"},{"speaker":"Crystal Vilkaitis","startTime":1780.826,"endTime":1784.136,"body":"and sit down with people and have good"},{"speaker":"Crystal Vilkaitis","startTime":1780.826,"endTime":1784.136,"body":"conversations to help our retailers."},{"speaker":"Crystal Vilkaitis","startTime":1784.136,"endTime":1785.236,"body":"And it's just important."},{"speaker":"Crystal Vilkaitis","startTime":1785.446,"endTime":1786.366,"body":"And that's super important."},{"speaker":"Amy Loewenberg","startTime":1786.376,"endTime":1786.956,"body":"You really do."},{"speaker":"Amy Loewenberg","startTime":1786.976,"endTime":1787.916,"body":"You have to be in the room."},{"speaker":"Amy Loewenberg","startTime":1787.926,"endTime":1788.706,"body":"Don't miss out."},{"speaker":"Amy Loewenberg","startTime":1788.746,"endTime":1789.646,"body":"Yeah, exactly."},{"speaker":"Amy Loewenberg","startTime":1789.646,"endTime":1790.626,"body":"Really don't miss out."},{"speaker":"Amy Loewenberg","startTime":1790.636,"endTime":1794.876,"body":"And if you want to grow your business,"},{"speaker":"Amy Loewenberg","startTime":1790.636,"endTime":1794.876,"body":"you have to look at other ways."},{"speaker":"Amy Loewenberg","startTime":1794.956,"endTime":1797.506,"body":"Yes, and trade shows are evolving."},{"speaker":"Amy Loewenberg","startTime":1797.566,"endTime":1799.166,"body":"So why don't you look"},{"speaker":"Amy Loewenberg","startTime":1797.566,"endTime":1799.166,"body":"at what they're doing?"},{"speaker":"Crystal Vilkaitis","startTime":1799.216,"endTime":1800.276,"body":"Yeah, exactly."},{"speaker":"Crystal Vilkaitis","startTime":1800.588,"endTime":1804.108,"body":"All right, as we wrap, can you highlight"},{"speaker":"Crystal Vilkaitis","startTime":1800.588,"endTime":1804.108,"body":"some of the hottest product trends"},{"speaker":"Crystal Vilkaitis","startTime":1804.128,"endTime":1806.238,"body":"you've seen this summer at NY NOW?"},{"speaker":"Crystal Vilkaitis","startTime":1806.418,"endTime":1809.548,"body":"What unique and interesting"},{"speaker":"Crystal Vilkaitis","startTime":1806.418,"endTime":1809.548,"body":"products should retailers be excited"},{"speaker":"Crystal Vilkaitis","startTime":1809.558,"endTime":1810.998,"body":"about adding to their inventory?"},{"speaker":"Amy Loewenberg","startTime":1811.258,"endTime":1814.758,"body":"Okay, so super difficult"},{"speaker":"Amy Loewenberg","startTime":1811.258,"endTime":1814.758,"body":"because there are just so many people."},{"speaker":"Amy Loewenberg","startTime":1814.788,"endTime":1817.508,"body":"I'm going to try not to ramble off"},{"speaker":"Amy Loewenberg","startTime":1814.788,"endTime":1817.508,"body":"too many because you really should"},{"speaker":"Amy Loewenberg","startTime":1817.508,"endTime":1820.648,"body":"come and the market is going until"},{"speaker":"Amy Loewenberg","startTime":1817.508,"endTime":1820.648,"body":"the 7th, if I'm not mistaken."},{"speaker":"Amy Loewenberg","startTime":1821.148,"endTime":1826.008,"body":"I'm really fond of DeAndra Craigman,"},{"speaker":"Amy Loewenberg","startTime":1821.148,"endTime":1826.008,"body":"if I'm saying her name correctly."},{"speaker":"Amy Loewenberg","startTime":1826.223,"endTime":1831.963,"body":"She's in the incubator and she has, again,"},{"speaker":"Amy Loewenberg","startTime":1826.223,"endTime":1831.963,"body":"I talk about the experience and product."},{"speaker":"Amy Loewenberg","startTime":1831.973,"endTime":1833.393,"body":"That's not just one level."},{"speaker":"Amy Loewenberg","startTime":1833.613,"endTime":1836.853,"body":"So she has created her"},{"speaker":"Amy Loewenberg","startTime":1833.613,"endTime":1836.853,"body":"own scent of candle."},{"speaker":"Amy Loewenberg","startTime":1837.043,"endTime":1838.263,"body":"Now here's the deal."},{"speaker":"Amy Loewenberg","startTime":1838.753,"endTime":1840.173,"body":"There are candles all"},{"speaker":"Amy Loewenberg","startTime":1838.753,"endTime":1840.173,"body":"over the place, right?"},{"speaker":"Amy Loewenberg","startTime":1840.193,"endTime":1842.223,"body":"So what makes her candles"},{"speaker":"Amy Loewenberg","startTime":1840.193,"endTime":1842.223,"body":"a little bit different?"},{"speaker":"Amy Loewenberg","startTime":1842.223,"endTime":1842.493,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1842.803,"endTime":1845.203,"body":"She's like a professor of scent."},{"speaker":"Amy Loewenberg","startTime":1845.223,"endTime":1850.623,"body":"And so she's literally created"},{"speaker":"Amy Loewenberg","startTime":1845.223,"endTime":1850.623,"body":"the most amazing, unique scents"},{"speaker":"Amy Loewenberg","startTime":1850.643,"endTime":1853.268,"body":"that are not found everywhere."},{"speaker":"Amy Loewenberg","startTime":1853.278,"endTime":1853.758,"body":"Okay."},{"speaker":"Amy Loewenberg","startTime":1853.798,"endTime":1858.388,"body":"But she also has them matched"},{"speaker":"Amy Loewenberg","startTime":1853.798,"endTime":1858.388,"body":"with her own Spotify playlist."},{"speaker":"Amy Loewenberg","startTime":1858.778,"endTime":1861.018,"body":"So it creates a mood, right?"},{"speaker":"Amy Loewenberg","startTime":1861.238,"endTime":1864.588,"body":"So what she's looking for is if"},{"speaker":"Amy Loewenberg","startTime":1861.238,"endTime":1864.588,"body":"the candle burns for, you know,"},{"speaker":"Amy Loewenberg","startTime":1864.618,"endTime":1866.618,"body":"30 hours, she's got a 30 hour."},{"speaker":"Amy Loewenberg","startTime":1866.618,"endTime":1869.538,"body":"I don't know if it's 30 hours,"},{"speaker":"Amy Loewenberg","startTime":1866.618,"endTime":1869.538,"body":"but she has a playlist that"},{"speaker":"Amy Loewenberg","startTime":1869.548,"endTime":1871.378,"body":"lasts as long as the candle does."},{"speaker":"Amy Loewenberg","startTime":1871.608,"endTime":1873.938,"body":"When you go into her booth, you"},{"speaker":"Amy Loewenberg","startTime":1871.608,"endTime":1873.938,"body":"can put the headphones on and"},{"speaker":"Amy Loewenberg","startTime":1873.988,"endTime":1875.578,"body":"actually have that experience."},{"speaker":"Amy Loewenberg","startTime":1875.858,"endTime":1879.728,"body":"And I think that was really smart"},{"speaker":"Amy Loewenberg","startTime":1875.858,"endTime":1879.728,"body":"because it's scent and sound."},{"speaker":"Amy Loewenberg","startTime":1879.743,"endTime":1883.673,"body":"So she's tapping into our"},{"speaker":"Amy Loewenberg","startTime":1879.743,"endTime":1883.673,"body":"senses and that's what I find"},{"speaker":"Amy Loewenberg","startTime":1883.973,"endTime":1886.283,"body":"incredibly inspirational, frankly."},{"speaker":"Crystal Vilkaitis","startTime":1886.283,"endTime":1886.343,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":1886.343,"endTime":1887.15,"body":"Oh, I love it so much."},{"speaker":"Amy Loewenberg","startTime":1887.23,"endTime":1890.89,"body":"I'll also say"},{"speaker":"Amy Loewenberg","startTime":1887.23,"endTime":1890.89,"body":"that we've got some really goodies"},{"speaker":"Amy Loewenberg","startTime":1890.89,"endTime":1894.1,"body":"that are out there that have come"},{"speaker":"Amy Loewenberg","startTime":1890.89,"endTime":1894.1,"body":"to market for their first time."},{"speaker":"Amy Loewenberg","startTime":1894.36,"endTime":1900.09,"body":"There is a Kitty Meow boutique and"},{"speaker":"Amy Loewenberg","startTime":1894.36,"endTime":1900.09,"body":"she's paper over in the gift and"},{"speaker":"Amy Loewenberg","startTime":1900.09,"endTime":1904.91,"body":"lifestyle section and she too She's"},{"speaker":"Amy Loewenberg","startTime":1900.09,"endTime":1904.91,"body":"created an experience where she's"},{"speaker":"Amy Loewenberg","startTime":1904.93,"endTime":1910.35,"body":"got you know a wall with flowers and"},{"speaker":"Amy Loewenberg","startTime":1904.93,"endTime":1910.35,"body":"neon that says you're very pretty and"},{"speaker":"Amy Loewenberg","startTime":1910.35,"endTime":1912.465,"body":"she has the what do you call those?"},{"speaker":"Amy Loewenberg","startTime":1912.47,"endTime":1914.565,"body":"The wheel, the boomerang"},{"speaker":"Amy Loewenberg","startTime":1912.47,"endTime":1914.565,"body":"lights so that Yeah."},{"speaker":"Amy Loewenberg","startTime":1914.595,"endTime":1916.695,"body":"She can do her Instagram moments there."},{"speaker":"Amy Loewenberg","startTime":1916.725,"endTime":1916.875,"body":"Nice."},{"speaker":"Amy Loewenberg","startTime":1916.905,"endTime":1920.835,"body":"Like we always want people to tag, but"},{"speaker":"Amy Loewenberg","startTime":1916.905,"endTime":1920.835,"body":"she is doing it right in the booth."},{"speaker":"Amy Loewenberg","startTime":1920.835,"endTime":1922.515,"body":"You wanna talk about"},{"speaker":"Amy Loewenberg","startTime":1920.835,"endTime":1922.515,"body":"commanding your business."},{"speaker":"Amy Loewenberg","startTime":1922.545,"endTime":1923.055,"body":"Yeah, right."},{"speaker":"Amy Loewenberg","startTime":1923.055,"endTime":1924.315,"body":"Do that in your store."},{"speaker":"Amy Loewenberg","startTime":1924.375,"endTime":1924.735,"body":"Yes."},{"speaker":"Amy Loewenberg","startTime":1924.765,"endTime":1926.925,"body":"That's an amazing entity"},{"speaker":"Amy Loewenberg","startTime":1924.765,"endTime":1926.925,"body":"to bring into your store."},{"speaker":"Amy Loewenberg","startTime":1927.105,"endTime":1931.215,"body":"And then Yes, like you said, she's got the"},{"speaker":"Amy Loewenberg","startTime":1927.105,"endTime":1931.215,"body":"wheel because everybody likes a present"},{"speaker":"Amy Loewenberg","startTime":1931.215,"endTime":1932.775,"body":"and a discount and stuff like that."},{"speaker":"Amy Loewenberg","startTime":1932.835,"endTime":1933.045,"body":"Yeah."},{"speaker":"Amy Loewenberg","startTime":1933.095,"endTime":1934.77,"body":"So I would say definitely check her out."},{"speaker":"Amy Loewenberg","startTime":1935.601,"endTime":1938.191,"body":"And I guess the last person"},{"speaker":"Amy Loewenberg","startTime":1935.601,"endTime":1938.191,"body":"that I would just leave you"},{"speaker":"Amy Loewenberg","startTime":1938.191,"endTime":1940.081,"body":"with is Nature's Collection."},{"speaker":"Amy Loewenberg","startTime":1940.311,"endTime":1941.861,"body":"I think they're from New Zealand."},{"speaker":"Amy Loewenberg","startTime":1941.861,"endTime":1944.491,"body":"I really hope that I"},{"speaker":"Amy Loewenberg","startTime":1941.861,"endTime":1944.491,"body":"haven't messed that part up."},{"speaker":"Amy Loewenberg","startTime":1944.611,"endTime":1949.381,"body":"But a lovely woman who's here"},{"speaker":"Amy Loewenberg","startTime":1944.611,"endTime":1949.381,"body":"for the first or second time."},{"speaker":"Amy Loewenberg","startTime":1949.711,"endTime":1956.611,"body":"And she has an assortment of home"},{"speaker":"Amy Loewenberg","startTime":1949.711,"endTime":1956.611,"body":"furnishings and personal accessories"},{"speaker":"Amy Loewenberg","startTime":1956.831,"endTime":1960.811,"body":"that are highlighting materials"},{"speaker":"Amy Loewenberg","startTime":1956.831,"endTime":1960.811,"body":"that are indigenous to her area."},{"speaker":"Amy Loewenberg","startTime":1961.181,"endTime":1963.091,"body":"And they're luxurious."},{"speaker":"Amy Loewenberg","startTime":1963.996,"endTime":1967.886,"body":"You just want to wrap yourself in them and"},{"speaker":"Amy Loewenberg","startTime":1963.996,"endTime":1967.886,"body":"you want your home to be wrapped in them."},{"speaker":"Amy Loewenberg","startTime":1967.886,"endTime":1971.926,"body":"And I'm just really excited about what's"},{"speaker":"Amy Loewenberg","startTime":1967.886,"endTime":1971.926,"body":"happening in our home section too."},{"speaker":"Amy Loewenberg","startTime":1971.926,"endTime":1975.426,"body":"So yeah, I'm just going to put the buzz"},{"speaker":"Amy Loewenberg","startTime":1971.926,"endTime":1975.426,"body":"out there that if you're interested"},{"speaker":"Amy Loewenberg","startTime":1975.426,"endTime":1978.476,"body":"in seeing what's happening at NY"},{"speaker":"Amy Loewenberg","startTime":1975.426,"endTime":1978.476,"body":"NOW, check out our home section."},{"speaker":"Amy Loewenberg","startTime":1978.476,"endTime":1978.84,"body":"It's really cool."},{"speaker":"Amy Loewenberg","startTime":1979.711,"endTime":1980.241,"body":"We're doing it."},{"speaker":"Amy Loewenberg","startTime":1980.301,"endTime":1981.731,"body":"We're doing some really good work here."},{"speaker":"Crystal Vilkaitis","startTime":1982.761,"endTime":1983.411,"body":"That's awesome."},{"speaker":"Crystal Vilkaitis","startTime":1983.441,"endTime":1986.031,"body":"And I just want to tell our"},{"speaker":"Crystal Vilkaitis","startTime":1983.441,"endTime":1986.031,"body":"listeners that Amy had a very"},{"speaker":"Crystal Vilkaitis","startTime":1986.031,"endTime":1989.391,"body":"hard time picking people because"},{"speaker":"Crystal Vilkaitis","startTime":1986.031,"endTime":1989.391,"body":"there's so many amazing people here."},{"speaker":"Crystal Vilkaitis","startTime":1989.391,"endTime":1990.321,"body":"And then"},{"speaker":"Amy Loewenberg","startTime":1993.211,"endTime":1994.581,"body":"you put me on"},{"speaker":"Amy Loewenberg","startTime":1993.211,"endTime":1994.581,"body":"the spot and I can't remember."},{"speaker":"Amy Loewenberg","startTime":1994.581,"endTime":1996.046,"body":"I know, but that"},{"speaker":"Crystal Vilkaitis","startTime":1996.046,"endTime":1997.311,"body":"was so good."},{"speaker":"Crystal Vilkaitis","startTime":1997.331,"endTime":1999.95,"body":"Amy, you've done our"},{"speaker":"Crystal Vilkaitis","startTime":1997.331,"endTime":1999.95,"body":"resilience round before."},{"speaker":"Crystal Vilkaitis","startTime":1999.951,"endTime":2001.541,"body":"We're going to link to that in here too."},{"speaker":"Crystal Vilkaitis","startTime":2002.431,"endTime":2005.741,"body":"so much for sharing your expertise."},{"speaker":"Crystal Vilkaitis","startTime":2006.096,"endTime":2010.116,"body":"And talking about so many foundational"},{"speaker":"Crystal Vilkaitis","startTime":2006.096,"endTime":2010.116,"body":"things that our retailers really need."},{"speaker":"Crystal Vilkaitis","startTime":2010.366,"endTime":2012.636,"body":"So I appreciate you"},{"speaker":"Crystal Vilkaitis","startTime":2010.366,"endTime":2012.636,"body":"spending some time with me."},{"speaker":"Crystal Vilkaitis","startTime":2012.636,"endTime":2012.886,"body":"Oh my"},{"speaker":"Amy Loewenberg","startTime":2012.886,"endTime":2013.216,"body":"goodness."},{"speaker":"Amy Loewenberg","startTime":2013.216,"endTime":2015.346,"body":"I appreciate you and what you do."},{"speaker":"Amy Loewenberg","startTime":2015.416,"endTime":2018.536,"body":"So it is a pleasure to be here and it's"},{"speaker":"Amy Loewenberg","startTime":2015.416,"endTime":2018.536,"body":"always a pleasure to talk with you."},{"speaker":"Crystal Vilkaitis","startTime":2018.626,"endTime":2019.006,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":2019.036,"endTime":2020.976,"body":"Okay, tell people how"},{"speaker":"Crystal Vilkaitis","startTime":2019.036,"endTime":2020.976,"body":"they can connect with you."},{"speaker":"Amy Loewenberg","startTime":2021.161,"endTime":2021.691,"body":"Oh yeah!"},{"speaker":"Amy Loewenberg","startTime":2021.891,"endTime":2025.631,"body":"Reach out to me through LinkedIn,"},{"speaker":"Amy Loewenberg","startTime":2021.891,"endTime":2025.631,"body":"Amy Loewenberg, you can connect"},{"speaker":"Amy Loewenberg","startTime":2025.631,"endTime":2029.771,"body":"with me through our website, I'm"},{"speaker":"Amy Loewenberg","startTime":2025.631,"endTime":2029.771,"body":"online, and then, oh, definitely"},{"speaker":"Amy Loewenberg","startTime":2029.771,"endTime":2032.401,"body":"follow me on Instagram, it's amy."},{"speaker":"Amy Loewenberg","startTime":2032.431,"endTime":2035.811,"body":"nynow, so it's Amy at NY NOW."},{"speaker":"Amy Loewenberg","startTime":2036.091,"endTime":2038.031,"body":"And DM me, connect with me."},{"speaker":"Amy Loewenberg","startTime":2038.031,"endTime":2039.961,"body":"I want to see your stores."},{"speaker":"Amy Loewenberg","startTime":2039.961,"endTime":2041.921,"body":"If I can get there, I will."},{"speaker":"Amy Loewenberg","startTime":2041.921,"endTime":2043.211,"body":"I do store tours."},{"speaker":"Amy Loewenberg","startTime":2043.261,"endTime":2046.751,"body":"I like to, I really do like to bring"},{"speaker":"Amy Loewenberg","startTime":2043.261,"endTime":2046.751,"body":"the brands and the buyers together."},{"speaker":"Amy Loewenberg","startTime":2046.751,"endTime":2048.471,"body":"So help me do my job."},{"speaker":"Amy Loewenberg","startTime":2048.471,"endTime":2049.611,"body":"I'll help you do your job."},{"speaker":"Crystal Vilkaitis","startTime":2049.691,"endTime":2051.291,"body":"Exactly, I love it so much."},{"speaker":"Crystal Vilkaitis","startTime":2051.291,"endTime":2051.801,"body":"So good."},{"speaker":"Crystal Vilkaitis","startTime":2052.061,"endTime":2053.081,"body":"Thank you for being here."},{"speaker":"Crystal Vilkaitis","startTime":2053.131,"endTime":2054.591,"body":"This is so good, so good."},{"speaker":"Crystal Vilkaitis","startTime":2054.611,"endTime":2056.911,"body":"Everyone remember that I'm"},{"speaker":"Crystal Vilkaitis","startTime":2054.611,"endTime":2056.911,"body":"rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":2056.921,"endTime":2058.061,"body":"Have a great week ahead."},{"speaker":"Crystal Vilkaitis","startTime":2058.181,"endTime":2058.391,"body":"Bye."},{"speaker":"Crystal Vilkaitis","startTime":2058.391,"endTime":2060.601,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":2060.601,"endTime":2060.611,"body":"Love it."},{"speaker":"Crystal Vilkaitis","startTime":2064.177,"endTime":2066.017,"body":"Thank you so much for being here."},{"speaker":"Crystal Vilkaitis","startTime":2066.037,"endTime":2067.487,"body":"It means the world to me."},{"speaker":"Crystal Vilkaitis","startTime":2067.817,"endTime":2070.937,"body":"Don't forget to join the Rise and"},{"speaker":"Crystal Vilkaitis","startTime":2067.817,"endTime":2070.937,"body":"Shine newsletter, which is social"},{"speaker":"Crystal Vilkaitis","startTime":2070.937,"endTime":2075.477,"body":"media news you need to know sent via"},{"speaker":"Crystal Vilkaitis","startTime":2070.937,"endTime":2075.477,"body":"email every Monday morning, go to"},{"speaker":"Crystal Vilkaitis","startTime":2075.587,"endTime":2082.007,"body":"crystalmediaco.com/rise to join and don't"},{"speaker":"Crystal Vilkaitis","startTime":2075.587,"endTime":2082.007,"body":"miss the newest episode of Rooted in"},{"speaker":"Crystal Vilkaitis","startTime":2082.017,"endTime":2083.917,"body":"Retail, which drops every Sunday morning."}]}