{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.62,"body":"Well, hello,"},{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.62,"body":"and welcome to after to the show"},{"speaker":"Crystal Vilkaitis","startTime":2.62,"endTime":6.42,"body":"I'm Crystal Vilkaitis, and I'm here"},{"speaker":"Crystal Vilkaitis","startTime":2.62,"endTime":6.42,"body":"to talk about this week's episode."},{"speaker":"Crystal Vilkaitis","startTime":6.869,"endTime":12.159,"body":"And I definitely had a big"},{"speaker":"Crystal Vilkaitis","startTime":6.869,"endTime":12.159,"body":"takeaway from Jennn's episode, man."},{"speaker":"Crystal Vilkaitis","startTime":12.239,"endTime":15.059,"body":"Jenn and her team are doing so."},{"speaker":"Crystal Vilkaitis","startTime":15.215,"endTime":16.654,"body":"So much, as you heard."},{"speaker":"Crystal Vilkaitis","startTime":16.654,"endTime":18.855,"body":"If you haven't listened to that"},{"speaker":"Crystal Vilkaitis","startTime":16.654,"endTime":18.855,"body":"episode, listen to that first"},{"speaker":"Crystal Vilkaitis","startTime":18.855,"endTime":20.105,"body":"thing, come back over here."},{"speaker":"Crystal Vilkaitis","startTime":20.515,"endTime":24.334,"body":"Jenn has multiple stores, so"},{"speaker":"Crystal Vilkaitis","startTime":20.515,"endTime":24.334,"body":"she's really scaled her business."},{"speaker":"Crystal Vilkaitis","startTime":24.355,"endTime":27.524,"body":"And it sounds like they"},{"speaker":"Crystal Vilkaitis","startTime":24.355,"endTime":27.524,"body":"may continue to scale."},{"speaker":"Crystal Vilkaitis","startTime":27.915,"endTime":32.244,"body":"And as I was listening back to this"},{"speaker":"Crystal Vilkaitis","startTime":27.915,"endTime":32.244,"body":"episode, and when I was sitting down in"},{"speaker":"Crystal Vilkaitis","startTime":32.245,"endTime":34.355,"body":"person, which was so nice talking to Jenn."},{"speaker":"Crystal Vilkaitis","startTime":34.685,"endTime":39.324,"body":"What I kept thinking was you have to have"},{"speaker":"Crystal Vilkaitis","startTime":34.685,"endTime":39.324,"body":"systems for this kind of scalability."},{"speaker":"Crystal Vilkaitis","startTime":39.324,"endTime":44.104,"body":"You have to have things in place"},{"speaker":"Crystal Vilkaitis","startTime":39.324,"endTime":44.104,"body":"for yourself, for your team, in"},{"speaker":"Crystal Vilkaitis","startTime":44.114,"endTime":46.534,"body":"order to do this successfully."},{"speaker":"Crystal Vilkaitis","startTime":46.894,"endTime":49.464,"body":"And so that's where I really"},{"speaker":"Crystal Vilkaitis","startTime":46.894,"endTime":49.464,"body":"want to highlight and double"},{"speaker":"Crystal Vilkaitis","startTime":49.465,"endTime":54.505,"body":"tap on in this episode of After"},{"speaker":"Crystal Vilkaitis","startTime":49.465,"endTime":54.505,"body":"the Show this week is systems."},{"speaker":"Crystal Vilkaitis","startTime":54.535,"endTime":59.205,"body":"And specifically talking about project"},{"speaker":"Crystal Vilkaitis","startTime":54.535,"endTime":59.205,"body":"management, because Jenn talked about"},{"speaker":"Crystal Vilkaitis","startTime":59.205,"endTime":64.055,"body":"how her and her team uses Trello  as"},{"speaker":"Crystal Vilkaitis","startTime":59.205,"endTime":64.055,"body":"their project management tool."},{"speaker":"Crystal Vilkaitis","startTime":64.745,"endTime":68.265,"body":"I've used that many years"},{"speaker":"Crystal Vilkaitis","startTime":64.745,"endTime":68.265,"body":"ago with a graphic designer."},{"speaker":"Crystal Vilkaitis","startTime":68.275,"endTime":70.175,"body":"Their preference was Trello."},{"speaker":"Crystal Vilkaitis","startTime":70.175,"endTime":73.334,"body":"And you have these different"},{"speaker":"Crystal Vilkaitis","startTime":70.175,"endTime":73.334,"body":"boards that basically says,"},{"speaker":"Crystal Vilkaitis","startTime":73.334,"endTime":74.804,"body":"here's what we have going on."},{"speaker":"Crystal Vilkaitis","startTime":74.805,"endTime":79.815,"body":"And then it moves to the next part of the"},{"speaker":"Crystal Vilkaitis","startTime":74.805,"endTime":79.815,"body":"project once the first thing is finished."},{"speaker":"Crystal Vilkaitis","startTime":80.295,"endTime":81.515,"body":"She talked about Trello."},{"speaker":"Crystal Vilkaitis","startTime":81.515,"endTime":83.055,"body":"She also talked about Slack."},{"speaker":"Crystal Vilkaitis","startTime":83.195,"endTime":89.635,"body":"And as I mentioned in this episode, I"},{"speaker":"Crystal Vilkaitis","startTime":83.195,"endTime":89.635,"body":"just started using Slack pretty recently"},{"speaker":"Crystal Vilkaitis","startTime":89.645,"endTime":94.935,"body":"this year in 2024 as a part of a"},{"speaker":"Crystal Vilkaitis","startTime":89.645,"endTime":94.935,"body":"mastermind I'm in, and it's been so great."},{"speaker":"Crystal Vilkaitis","startTime":94.935,"endTime":95.805,"body":"So efficient."},{"speaker":"Crystal Vilkaitis","startTime":95.805,"endTime":100.465,"body":"It's just a really quick, easy way to"},{"speaker":"Crystal Vilkaitis","startTime":95.805,"endTime":100.465,"body":"talk to other mastermind members, but"},{"speaker":"Crystal Vilkaitis","startTime":100.475,"endTime":105.145,"body":"such a great way for you to talk to your"},{"speaker":"Crystal Vilkaitis","startTime":100.475,"endTime":105.145,"body":"team without doing it through texting."},{"speaker":"Crystal Vilkaitis","startTime":105.514,"endTime":110.51,"body":"So at Crystal Media, we don't actually"},{"speaker":"Crystal Vilkaitis","startTime":105.514,"endTime":110.51,"body":"use Slack yet as I'm filming this,"},{"speaker":"Crystal Vilkaitis","startTime":110.82,"endTime":115.92,"body":"but what we are kind of combo, like"},{"speaker":"Crystal Vilkaitis","startTime":110.82,"endTime":115.92,"body":"Jennn's combo is Trello and Slack."},{"speaker":"Crystal Vilkaitis","startTime":116.28,"endTime":121.19,"body":"Ours is Asana and Google chat or G chat."},{"speaker":"Crystal Vilkaitis","startTime":121.22,"endTime":125.66,"body":"However, like there's a theme"},{"speaker":"Crystal Vilkaitis","startTime":121.22,"endTime":125.66,"body":"there where there is a project"},{"speaker":"Crystal Vilkaitis","startTime":125.66,"endTime":127.75,"body":"management tool and a chat tool."},{"speaker":"Crystal Vilkaitis","startTime":128.09,"endTime":131.21,"body":"So if you don't have those things"},{"speaker":"Crystal Vilkaitis","startTime":128.09,"endTime":131.21,"body":"yet, I would really recommend it."},{"speaker":"Crystal Vilkaitis","startTime":131.48,"endTime":135.94,"body":"Also, Jenn said in her episode where"},{"speaker":"Crystal Vilkaitis","startTime":131.48,"endTime":135.94,"body":"Trello is where things will live long"},{"speaker":"Crystal Vilkaitis","startTime":135.94,"endTime":139.8,"body":"term, like they'll live on, and they"},{"speaker":"Crystal Vilkaitis","startTime":135.94,"endTime":139.8,"body":"just use a free version of Slack,"},{"speaker":"Crystal Vilkaitis","startTime":139.8,"endTime":142.08,"body":"which doesn't record your history."},{"speaker":"Crystal Vilkaitis","startTime":142.34,"endTime":145.43,"body":"So if there's anything that"},{"speaker":"Crystal Vilkaitis","startTime":142.34,"endTime":145.43,"body":"they need to reference back to,"},{"speaker":"Crystal Vilkaitis","startTime":145.635,"endTime":147.545,"body":"they'll keep that over on Trello."},{"speaker":"Crystal Vilkaitis","startTime":147.545,"endTime":151.205,"body":"And that in itself, there's a guideline"},{"speaker":"Crystal Vilkaitis","startTime":147.545,"endTime":151.205,"body":"of how we're using these two different"},{"speaker":"Crystal Vilkaitis","startTime":151.215,"endTime":153.735,"body":"technologies to create that efficiency."},{"speaker":"Crystal Vilkaitis","startTime":154.105,"endTime":158.405,"body":"And I think that as small business owners,"},{"speaker":"Crystal Vilkaitis","startTime":154.105,"endTime":158.405,"body":"there's just such a big opportunity for us"},{"speaker":"Crystal Vilkaitis","startTime":158.415,"endTime":164.615,"body":"to create those guidelines and have those"},{"speaker":"Crystal Vilkaitis","startTime":158.415,"endTime":164.615,"body":"systems in place to allow us less stress."},{"speaker":"Crystal Vilkaitis","startTime":164.665,"endTime":169.915,"body":"If you want to either scale your store"},{"speaker":"Crystal Vilkaitis","startTime":164.665,"endTime":169.915,"body":"and, or you'd like to free up some time"},{"speaker":"Crystal Vilkaitis","startTime":170.315,"endTime":175.475,"body":"and, or you would like less stress or"},{"speaker":"Crystal Vilkaitis","startTime":170.315,"endTime":175.475,"body":"overwhelm and your team wants that too."},{"speaker":"Crystal Vilkaitis","startTime":175.665,"endTime":178.295,"body":"Or if you just want a happier team"},{"speaker":"Crystal Vilkaitis","startTime":175.665,"endTime":178.295,"body":"and everybody's rowing in the same"},{"speaker":"Crystal Vilkaitis","startTime":178.295,"endTime":181.285,"body":"direction, it's about those SOPs."},{"speaker":"Crystal Vilkaitis","startTime":181.365,"endTime":185.765,"body":"Those standard operating procedures,"},{"speaker":"Crystal Vilkaitis","startTime":181.365,"endTime":185.765,"body":"and it's about project management."},{"speaker":"Crystal Vilkaitis","startTime":186.135,"endTime":189.595,"body":"And so when it comes to project"},{"speaker":"Crystal Vilkaitis","startTime":186.135,"endTime":189.595,"body":"management, the types of things that"},{"speaker":"Crystal Vilkaitis","startTime":189.595,"endTime":195.245,"body":"you might have in your store that has"},{"speaker":"Crystal Vilkaitis","startTime":189.595,"endTime":195.245,"body":"either a Trello board or has an Asana"},{"speaker":"Crystal Vilkaitis","startTime":195.245,"endTime":200.999,"body":"task or an Asana template with it could"},{"speaker":"Crystal Vilkaitis","startTime":195.245,"endTime":200.999,"body":"be things like, of course, social media."},{"speaker":"Crystal Vilkaitis","startTime":201.15,"endTime":204.15,"body":"Marketing, email marketing, newsletters."},{"speaker":"Crystal Vilkaitis","startTime":204.36,"endTime":209.23,"body":"Those can all be projects that you"},{"speaker":"Crystal Vilkaitis","startTime":204.36,"endTime":209.23,"body":"are then getting really clear on"},{"speaker":"Crystal Vilkaitis","startTime":209.23,"endTime":211.3,"body":"who on your team is responsible."},{"speaker":"Crystal Vilkaitis","startTime":211.34,"endTime":213.29,"body":"They're the owner of those projects."},{"speaker":"Crystal Vilkaitis","startTime":213.64,"endTime":217.35,"body":"Some of these are going to be you, some"},{"speaker":"Crystal Vilkaitis","startTime":213.64,"endTime":217.35,"body":"of it's going to be team members, and"},{"speaker":"Crystal Vilkaitis","startTime":217.35,"endTime":222.26,"body":"then you could be assigning specific"},{"speaker":"Crystal Vilkaitis","startTime":217.35,"endTime":222.26,"body":"tasks to ensure that X, Y, Z gets done"},{"speaker":"Crystal Vilkaitis","startTime":222.26,"endTime":225.66,"body":"every week, every day, every month,"},{"speaker":"Crystal Vilkaitis","startTime":222.26,"endTime":225.66,"body":"depending on what you're working on."},{"speaker":"Crystal Vilkaitis","startTime":225.95,"endTime":229.3,"body":"If we're just looking at that marketing,"},{"speaker":"Crystal Vilkaitis","startTime":225.95,"endTime":229.3,"body":"email, social media, umbrella."},{"speaker":"Crystal Vilkaitis","startTime":229.98,"endTime":233.15,"body":"And then you can copy all of"},{"speaker":"Crystal Vilkaitis","startTime":229.98,"endTime":233.15,"body":"these, like you could create"},{"speaker":"Crystal Vilkaitis","startTime":233.15,"endTime":234.69,"body":"templates and then just reuse."},{"speaker":"Crystal Vilkaitis","startTime":234.7,"endTime":239.47,"body":"So you're not creating the same thing"},{"speaker":"Crystal Vilkaitis","startTime":234.7,"endTime":239.47,"body":"every single time you're going into a new"},{"speaker":"Crystal Vilkaitis","startTime":239.48,"endTime":242.3,"body":"project or a new marketing initiative."},{"speaker":"Crystal Vilkaitis","startTime":242.52,"endTime":247.999,"body":"You're just creating it one time and"},{"speaker":"Crystal Vilkaitis","startTime":242.52,"endTime":247.999,"body":"then you replicate it every other time."},{"speaker":"Crystal Vilkaitis","startTime":248.53,"endTime":250.56,"body":"Now I know that's how Asana"},{"speaker":"Crystal Vilkaitis","startTime":248.53,"endTime":250.56,"body":"works because we use it."},{"speaker":"Crystal Vilkaitis","startTime":250.59,"endTime":252.64,"body":"I'm sure Trello works the same way."},{"speaker":"Crystal Vilkaitis","startTime":253.39,"endTime":256.92,"body":"So again, this comes down to"},{"speaker":"Crystal Vilkaitis","startTime":253.39,"endTime":256.92,"body":"those efficiencies and we spend a"},{"speaker":"Crystal Vilkaitis","startTime":257.0,"endTime":260.31,"body":"little more time up front getting"},{"speaker":"Crystal Vilkaitis","startTime":257.0,"endTime":260.31,"body":"ourselves set up for success."},{"speaker":"Crystal Vilkaitis","startTime":260.31,"endTime":263.26,"body":"And I think that's where a lot of"},{"speaker":"Crystal Vilkaitis","startTime":260.31,"endTime":263.26,"body":"small businesses skip over that"},{"speaker":"Crystal Vilkaitis","startTime":263.27,"endTime":267.25,"body":"setting up that time up front"},{"speaker":"Crystal Vilkaitis","startTime":263.27,"endTime":267.25,"body":"because it feels kind of scary."},{"speaker":"Crystal Vilkaitis","startTime":267.25,"endTime":267.86,"body":"It's new."},{"speaker":"Crystal Vilkaitis","startTime":267.86,"endTime":268.69,"body":"We haven't done it before."},{"speaker":"Crystal Vilkaitis","startTime":268.69,"endTime":271.05,"body":"We have to learn some things"},{"speaker":"Crystal Vilkaitis","startTime":268.69,"endTime":271.05,"body":"and that feels frustrating."},{"speaker":"Crystal Vilkaitis","startTime":271.45,"endTime":276.9,"body":"But I have to just like do this"},{"speaker":"Crystal Vilkaitis","startTime":271.45,"endTime":276.9,"body":"episode and say, it's so worth it."},{"speaker":"Crystal Vilkaitis","startTime":277.01,"endTime":280.79,"body":"Like it will so save you so much"},{"speaker":"Crystal Vilkaitis","startTime":277.01,"endTime":280.79,"body":"time and create that efficiency."},{"speaker":"Crystal Vilkaitis","startTime":280.82,"endTime":283.06,"body":"Like I said, if you want to scale,"},{"speaker":"Crystal Vilkaitis","startTime":280.82,"endTime":283.06,"body":"if you want less stress, if you want"},{"speaker":"Crystal Vilkaitis","startTime":283.06,"endTime":285.38,"body":"more time, these are the answers."},{"speaker":"Crystal Vilkaitis","startTime":285.47,"endTime":288.979,"body":"It's project management"},{"speaker":"Crystal Vilkaitis","startTime":285.47,"endTime":288.979,"body":"software and it's SOPs."},{"speaker":"Crystal Vilkaitis","startTime":289.233,"endTime":292.153,"body":"We have an ad I've talked about"},{"speaker":"Crystal Vilkaitis","startTime":289.233,"endTime":292.153,"body":"this  on Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":292.813,"endTime":298.033,"body":"We have a training course around Asana"},{"speaker":"Crystal Vilkaitis","startTime":292.813,"endTime":298.033,"body":"that I did with a retailer, Beth Rich,"},{"speaker":"Crystal Vilkaitis","startTime":298.383,"endTime":300.743,"body":"who also spoke at my conference EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":300.773,"endTime":303.723,"body":"And oh my gosh, I listened"},{"speaker":"Crystal Vilkaitis","startTime":300.773,"endTime":303.723,"body":"back to Beth's talk."},{"speaker":"Crystal Vilkaitis","startTime":303.723,"endTime":304.713,"body":"It was so good."},{"speaker":"Crystal Vilkaitis","startTime":305.023,"endTime":308.163,"body":"If you were there, like the things"},{"speaker":"Crystal Vilkaitis","startTime":305.023,"endTime":308.163,"body":"Beth has going on, she's doing so"},{"speaker":"Crystal Vilkaitis","startTime":308.163,"endTime":312.883,"body":"much in her store and her topic at"},{"speaker":"Crystal Vilkaitis","startTime":308.163,"endTime":312.883,"body":"EVOLVE was how she tripled sales in"},{"speaker":"Crystal Vilkaitis","startTime":312.883,"endTime":315.998,"body":"three years without retail experience."},{"speaker":"Crystal Vilkaitis","startTime":316.538,"endTime":321.498,"body":"And in order for Beth to see that"},{"speaker":"Crystal Vilkaitis","startTime":316.538,"endTime":321.498,"body":"kind of success, she has Asana."},{"speaker":"Crystal Vilkaitis","startTime":321.858,"endTime":323.168,"body":"She has systems."},{"speaker":"Crystal Vilkaitis","startTime":323.198,"endTime":327.188,"body":"And so the things that Beth is using"},{"speaker":"Crystal Vilkaitis","startTime":323.198,"endTime":327.188,"body":"Asana for that you very well should"},{"speaker":"Crystal Vilkaitis","startTime":327.188,"endTime":334.108,"body":"be to is your purchase orders, freight"},{"speaker":"Crystal Vilkaitis","startTime":327.188,"endTime":334.108,"body":"tracking, special requests, special orders"},{"speaker":"Crystal Vilkaitis","startTime":334.118,"endTime":336.488,"body":"for your customers, accounts payable."},{"speaker":"Crystal Vilkaitis","startTime":336.818,"endTime":342.893,"body":"Those five things right there"},{"speaker":"Crystal Vilkaitis","startTime":336.818,"endTime":342.893,"body":"will allow you and your team, so"},{"speaker":"Crystal Vilkaitis","startTime":342.893,"endTime":347.003,"body":"much ease because it's a system,"},{"speaker":"Crystal Vilkaitis","startTime":342.893,"endTime":347.003,"body":"you know how to find things."},{"speaker":"Crystal Vilkaitis","startTime":347.003,"endTime":349.133,"body":"You could go to market, you"},{"speaker":"Crystal Vilkaitis","startTime":347.003,"endTime":349.133,"body":"pull it right up on your app."},{"speaker":"Crystal Vilkaitis","startTime":349.373,"endTime":351.463,"body":"We talk about all this"},{"speaker":"Crystal Vilkaitis","startTime":349.373,"endTime":351.463,"body":"in the Asana course."},{"speaker":"Crystal Vilkaitis","startTime":351.533,"endTime":352.383,"body":"We'll link to it."},{"speaker":"Crystal Vilkaitis","startTime":352.403,"endTime":356.733,"body":"You could go to"},{"speaker":"Crystal Vilkaitis","startTime":352.403,"endTime":356.733,"body":"crystalmediaco.com/asana to learn more."},{"speaker":"Crystal Vilkaitis","startTime":357.378,"endTime":363.158,"body":"But when I was hearing Beth talk about"},{"speaker":"Crystal Vilkaitis","startTime":357.378,"endTime":363.158,"body":"how she runs her business and how she"},{"speaker":"Crystal Vilkaitis","startTime":363.158,"endTime":367.048,"body":"grew so quick, that's why I wanted to"},{"speaker":"Crystal Vilkaitis","startTime":363.158,"endTime":367.048,"body":"do that course because the importance"},{"speaker":"Crystal Vilkaitis","startTime":367.108,"endTime":369.198,"body":"of project management and SOPs."},{"speaker":"Crystal Vilkaitis","startTime":369.698,"endTime":372.058,"body":"And again, you guys, it's"},{"speaker":"Crystal Vilkaitis","startTime":369.698,"endTime":372.058,"body":"not the sexy stuff here."},{"speaker":"Crystal Vilkaitis","startTime":372.058,"endTime":376.808,"body":"Like trust me, it took us at Crystal Media"},{"speaker":"Crystal Vilkaitis","startTime":372.058,"endTime":376.808,"body":"many years to set these things in place."},{"speaker":"Crystal Vilkaitis","startTime":377.068,"endTime":378.828,"body":"And now  I have Maddie on my team."},{"speaker":"Crystal Vilkaitis","startTime":379.048,"endTime":381.518,"body":"Maddie, she's set up"},{"speaker":"Crystal Vilkaitis","startTime":379.048,"endTime":381.518,"body":"all sorts of templates."},{"speaker":"Crystal Vilkaitis","startTime":381.818,"endTime":385.073,"body":"Let's say I get a new speaking"},{"speaker":"Crystal Vilkaitis","startTime":381.818,"endTime":385.073,"body":"gig, I send an email to Maddie"},{"speaker":"Crystal Vilkaitis","startTime":385.073,"endTime":386.473,"body":"and I say, we got the gig."},{"speaker":"Crystal Vilkaitis","startTime":386.503,"endTime":390.983,"body":"Initiate the speaker sequence, and"},{"speaker":"Crystal Vilkaitis","startTime":386.503,"endTime":390.983,"body":"she initiates the speaker sequence."},{"speaker":"Crystal Vilkaitis","startTime":391.013,"endTime":394.013,"body":"And what happens there is we"},{"speaker":"Crystal Vilkaitis","startTime":391.013,"endTime":394.013,"body":"have a template set up for"},{"speaker":"Crystal Vilkaitis","startTime":394.013,"endTime":396.133,"body":"Asana and she'll put the dates."},{"speaker":"Crystal Vilkaitis","startTime":396.133,"endTime":399.593,"body":"It's all bulleted right there"},{"speaker":"Crystal Vilkaitis","startTime":396.133,"endTime":399.593,"body":"of everything she needs to do."},{"speaker":"Crystal Vilkaitis","startTime":400.218,"endTime":402.048,"body":"We got to make sure those"},{"speaker":"Crystal Vilkaitis","startTime":400.218,"endTime":402.048,"body":"dates are on my calendar."},{"speaker":"Crystal Vilkaitis","startTime":402.048,"endTime":403.748,"body":"We got to make sure that"},{"speaker":"Crystal Vilkaitis","startTime":402.048,"endTime":403.748,"body":"we're booking  travel."},{"speaker":"Crystal Vilkaitis","startTime":404.158,"endTime":408.008,"body":"We've got to make a Google Drive"},{"speaker":"Crystal Vilkaitis","startTime":404.158,"endTime":408.008,"body":"doc that has the notes, that has"},{"speaker":"Crystal Vilkaitis","startTime":408.008,"endTime":411.688,"body":"the contact information, has the"},{"speaker":"Crystal Vilkaitis","startTime":408.008,"endTime":411.688,"body":"contract, we have to invoice for 50%."},{"speaker":"Crystal Vilkaitis","startTime":411.688,"endTime":415.368,"body":"We have to invoice when we've done"},{"speaker":"Crystal Vilkaitis","startTime":411.688,"endTime":415.368,"body":"the gig, we have to create the slides."},{"speaker":"Crystal Vilkaitis","startTime":415.748,"endTime":417.528,"body":"So there's all this stuff, right?"},{"speaker":"Crystal Vilkaitis","startTime":417.528,"endTime":419.713,"body":"And do you see how, I've"},{"speaker":"Crystal Vilkaitis","startTime":417.528,"endTime":419.713,"body":"done this a lot of years."},{"speaker":"Crystal Vilkaitis","startTime":419.743,"endTime":426.313,"body":"I know all those things, but when I have a"},{"speaker":"Crystal Vilkaitis","startTime":419.743,"endTime":426.313,"body":"lot going on and if it was up to me to put"},{"speaker":"Crystal Vilkaitis","startTime":426.313,"endTime":432.473,"body":"on my Asana, to book travel to make sure"},{"speaker":"Crystal Vilkaitis","startTime":426.313,"endTime":432.473,"body":"the slides are done, to get this contract"},{"speaker":"Crystal Vilkaitis","startTime":432.473,"endTime":434.023,"body":"out, whatever I'm going to forget."},{"speaker":"Crystal Vilkaitis","startTime":434.403,"endTime":438.113,"body":"Because I have a million things going on"},{"speaker":"Crystal Vilkaitis","startTime":434.403,"endTime":438.113,"body":"and then you're late, then you're like,"},{"speaker":"Crystal Vilkaitis","startTime":438.123,"endTime":442.503,"body":"Oh my gosh, I can't get to this and it's"},{"speaker":"Crystal Vilkaitis","startTime":438.123,"endTime":442.503,"body":"a bad experience with me as a speaker."},{"speaker":"Crystal Vilkaitis","startTime":442.983,"endTime":444.053,"body":"So I share that example."},{"speaker":"Crystal Vilkaitis","startTime":444.053,"endTime":447.043,"body":"Obviously most of you are not"},{"speaker":"Crystal Vilkaitis","startTime":444.053,"endTime":447.043,"body":"speakers, but it goes to the same."},{"speaker":"Crystal Vilkaitis","startTime":447.053,"endTime":449.693,"body":"It's the same thing within your"},{"speaker":"Crystal Vilkaitis","startTime":447.053,"endTime":449.693,"body":"business that there are certain"},{"speaker":"Crystal Vilkaitis","startTime":449.693,"endTime":451.053,"body":"things that are replicatable."},{"speaker":"Crystal Vilkaitis","startTime":451.053,"endTime":454.533,"body":"In those cases, that's where we"},{"speaker":"Crystal Vilkaitis","startTime":451.053,"endTime":454.533,"body":"can really save ourself a lot"},{"speaker":"Crystal Vilkaitis","startTime":454.533,"endTime":455.773,"body":"of time and stress and hassle."},{"speaker":"Crystal Vilkaitis","startTime":455.773,"endTime":458.913,"body":"And the thing that I hear from"},{"speaker":"Crystal Vilkaitis","startTime":455.773,"endTime":458.913,"body":"so many of our retailers is how"},{"speaker":"Crystal Vilkaitis","startTime":458.923,"endTime":461.033,"body":"busy we are, how stressed we are."},{"speaker":"Crystal Vilkaitis","startTime":461.183,"endTime":466.933,"body":"If you could get a couple hours a"},{"speaker":"Crystal Vilkaitis","startTime":461.183,"endTime":466.933,"body":"week back, like two hours extra in"},{"speaker":"Crystal Vilkaitis","startTime":466.933,"endTime":468.493,"body":"your week that you could do whatever."},{"speaker":"Crystal Vilkaitis","startTime":468.743,"endTime":469.973,"body":"The heck you want to do with it."},{"speaker":"Crystal Vilkaitis","startTime":470.443,"endTime":473.433,"body":"You could just sit and stare"},{"speaker":"Crystal Vilkaitis","startTime":470.443,"endTime":473.433,"body":"out of a window for two hours."},{"speaker":"Crystal Vilkaitis","startTime":473.553,"endTime":474.123,"body":"I don't care."},{"speaker":"Crystal Vilkaitis","startTime":474.163,"endTime":474.793,"body":"That's what you could."},{"speaker":"Crystal Vilkaitis","startTime":474.983,"endTime":476.053,"body":"I like to do that sometimes."},{"speaker":"Crystal Vilkaitis","startTime":476.083,"endTime":477.103,"body":"Sometimes we need it."},{"speaker":"Crystal Vilkaitis","startTime":477.463,"endTime":478.613,"body":"I watch the birds."},{"speaker":"Crystal Vilkaitis","startTime":478.903,"endTime":482.333,"body":"I get grounded because there's a"},{"speaker":"Crystal Vilkaitis","startTime":478.903,"endTime":482.333,"body":"lot going on in life, especially"},{"speaker":"Crystal Vilkaitis","startTime":482.343,"endTime":483.293,"body":"as a small business owner."},{"speaker":"Crystal Vilkaitis","startTime":483.913,"endTime":487.693,"body":"However you use those two hours"},{"speaker":"Crystal Vilkaitis","startTime":483.913,"endTime":487.693,"body":"setting up systems like this will"},{"speaker":"Crystal Vilkaitis","startTime":487.723,"endTime":492.358,"body":"create that time in your schedule"},{"speaker":"Crystal Vilkaitis","startTime":487.723,"endTime":492.358,"body":"and something that Beth said a lot."},{"speaker":"Crystal Vilkaitis","startTime":492.358,"endTime":494.948,"body":"I think she said this in our"},{"speaker":"Crystal Vilkaitis","startTime":492.358,"endTime":494.948,"body":"course, but we also talked about it"},{"speaker":"Crystal Vilkaitis","startTime":494.968,"endTime":498.828,"body":"offline, how much happier her team"},{"speaker":"Crystal Vilkaitis","startTime":494.968,"endTime":498.828,"body":"is because she has these things in"},{"speaker":"Crystal Vilkaitis","startTime":498.828,"endTime":501.078,"body":"place because there's no gray area."},{"speaker":"Crystal Vilkaitis","startTime":501.318,"endTime":502.498,"body":"There's no gray area."},{"speaker":"Crystal Vilkaitis","startTime":502.588,"endTime":505.918,"body":"It's follow the system to"},{"speaker":"Crystal Vilkaitis","startTime":502.588,"endTime":505.918,"body":"ensure that all of this gets"},{"speaker":"Crystal Vilkaitis","startTime":505.918,"endTime":508.298,"body":"done appropriately and on time."},{"speaker":"Crystal Vilkaitis","startTime":508.658,"endTime":512.448,"body":"If you're looking at, if you're"},{"speaker":"Crystal Vilkaitis","startTime":508.658,"endTime":512.448,"body":"somebody like I was in Las Vegas at"},{"speaker":"Crystal Vilkaitis","startTime":512.448,"endTime":517.668,"body":"Super Zoo and I was talking to a pet"},{"speaker":"Crystal Vilkaitis","startTime":512.448,"endTime":517.668,"body":"store, obviously Super Zoo pet store,"},{"speaker":"Crystal Vilkaitis","startTime":518.008,"endTime":520.958,"body":"and they have been growing like crazy."},{"speaker":"Crystal Vilkaitis","startTime":520.968,"endTime":525.458,"body":"Like just in a couple of years, there are"},{"speaker":"Crystal Vilkaitis","startTime":520.968,"endTime":525.458,"body":"seven store locations in the Vegas area"},{"speaker":"Crystal Vilkaitis","startTime":525.468,"endTime":527.148,"body":"and just doing some really awesome things."},{"speaker":"Crystal Vilkaitis","startTime":527.688,"endTime":529.388,"body":"They continue to grow."},{"speaker":"Crystal Vilkaitis","startTime":529.628,"endTime":534.803,"body":"So in that scenario, I would imagine have"},{"speaker":"Crystal Vilkaitis","startTime":529.628,"endTime":534.803,"body":"to have some sort of project management"},{"speaker":"Crystal Vilkaitis","startTime":535.193,"endTime":541.323,"body":"software or some sort of SOP that lays"},{"speaker":"Crystal Vilkaitis","startTime":535.193,"endTime":541.323,"body":"out everything that needs to happen"},{"speaker":"Crystal Vilkaitis","startTime":541.363,"endTime":543.613,"body":"when they're opening another location."},{"speaker":"Crystal Vilkaitis","startTime":544.043,"endTime":546.583,"body":"And if they don't have that, then"},{"speaker":"Crystal Vilkaitis","startTime":544.043,"endTime":546.583,"body":"I hope they're listening to this"},{"speaker":"Crystal Vilkaitis","startTime":546.583,"endTime":549.483,"body":"and they create that because it's"},{"speaker":"Crystal Vilkaitis","startTime":546.583,"endTime":549.483,"body":"only going to help you move faster."},{"speaker":"Crystal Vilkaitis","startTime":549.723,"endTime":551.853,"body":"It helps create consistency."},{"speaker":"Crystal Vilkaitis","startTime":551.893,"endTime":554.303,"body":"It helps ensure you're"},{"speaker":"Crystal Vilkaitis","startTime":551.893,"endTime":554.303,"body":"not forgetting a step."},{"speaker":"Crystal Vilkaitis","startTime":554.783,"endTime":557.093,"body":"And when you could get"},{"speaker":"Crystal Vilkaitis","startTime":554.783,"endTime":557.093,"body":"it all out of your brain."},{"speaker":"Crystal Vilkaitis","startTime":557.153,"endTime":560.263,"body":"And it's online and my team has it and"},{"speaker":"Crystal Vilkaitis","startTime":557.153,"endTime":560.263,"body":"it's right there where I can reference"},{"speaker":"Crystal Vilkaitis","startTime":560.273,"endTime":564.873,"body":"back that frees up space in your"},{"speaker":"Crystal Vilkaitis","startTime":560.273,"endTime":564.873,"body":"brain for other things to come in."},{"speaker":"Crystal Vilkaitis","startTime":565.393,"endTime":566.933,"body":"We have limited capacity."},{"speaker":"Crystal Vilkaitis","startTime":567.193,"endTime":570.683,"body":"As much as we like to think that we"},{"speaker":"Crystal Vilkaitis","startTime":567.193,"endTime":570.683,"body":"could be these super humans sometimes,"},{"speaker":"Crystal Vilkaitis","startTime":570.683,"endTime":573.343,"body":"like we just got to do what we got"},{"speaker":"Crystal Vilkaitis","startTime":570.683,"endTime":573.343,"body":"to do as small business owners."},{"speaker":"Crystal Vilkaitis","startTime":573.663,"endTime":576.723,"body":"We do have limited capacity"},{"speaker":"Crystal Vilkaitis","startTime":573.663,"endTime":576.723,"body":"on how much we can hold."},{"speaker":"Crystal Vilkaitis","startTime":577.043,"endTime":582.213,"body":"And so when you get that out of your"},{"speaker":"Crystal Vilkaitis","startTime":577.043,"endTime":582.213,"body":"brain and onto ideally online where you"},{"speaker":"Crystal Vilkaitis","startTime":582.213,"endTime":584.073,"body":"can access it anywhere in the world."},{"speaker":"Crystal Vilkaitis","startTime":584.263,"endTime":585.883,"body":"From your phone, from a laptop."},{"speaker":"Crystal Vilkaitis","startTime":585.883,"endTime":587.123,"body":"That's why I love Asana."},{"speaker":"Crystal Vilkaitis","startTime":587.123,"endTime":588.823,"body":"I'm sure Trello does the same thing."},{"speaker":"Crystal Vilkaitis","startTime":589.833,"endTime":593.643,"body":"Oh, it just frees up so you can deal"},{"speaker":"Crystal Vilkaitis","startTime":589.833,"endTime":593.643,"body":"with other things that are going on in"},{"speaker":"Crystal Vilkaitis","startTime":593.643,"endTime":595.693,"body":"the business or in your personal life."},{"speaker":"Crystal Vilkaitis","startTime":596.443,"endTime":603.218,"body":"So what project management does too"},{"speaker":"Crystal Vilkaitis","startTime":596.443,"endTime":603.218,"body":"is, or using a software like this also"},{"speaker":"Crystal Vilkaitis","startTime":603.328,"endTime":608.188,"body":"allows for you to have some better time"},{"speaker":"Crystal Vilkaitis","startTime":603.328,"endTime":608.188,"body":"tracking for both yourself and your team."},{"speaker":"Crystal Vilkaitis","startTime":608.568,"endTime":612.988,"body":"So like with Asana, when I'm done"},{"speaker":"Crystal Vilkaitis","startTime":608.568,"endTime":612.988,"body":"with something, I can complete it."},{"speaker":"Crystal Vilkaitis","startTime":613.758,"endTime":616.338,"body":"And you could go and look"},{"speaker":"Crystal Vilkaitis","startTime":613.758,"endTime":616.338,"body":"at your incomplete tasks."},{"speaker":"Crystal Vilkaitis","startTime":616.338,"endTime":619.318,"body":"That's obviously your to do list, but"},{"speaker":"Crystal Vilkaitis","startTime":616.338,"endTime":619.318,"body":"then you can look at the completed."},{"speaker":"Crystal Vilkaitis","startTime":619.638,"endTime":622.188,"body":"And if you're like, gosh,"},{"speaker":"Crystal Vilkaitis","startTime":619.638,"endTime":622.188,"body":"where am I spending my time?"},{"speaker":"Crystal Vilkaitis","startTime":622.718,"endTime":627.688,"body":"I feel like I am just running around"},{"speaker":"Crystal Vilkaitis","startTime":622.718,"endTime":627.688,"body":"with my head cut off every single day."},{"speaker":"Crystal Vilkaitis","startTime":627.698,"endTime":630.758,"body":"It feels like the to do list"},{"speaker":"Crystal Vilkaitis","startTime":627.698,"endTime":630.758,"body":"just gets longer and longer."},{"speaker":"Crystal Vilkaitis","startTime":630.758,"endTime":634.118,"body":"I can't keep my head above water,"},{"speaker":"Crystal Vilkaitis","startTime":630.758,"endTime":634.118,"body":"but then I look back and I'm"},{"speaker":"Crystal Vilkaitis","startTime":634.118,"endTime":635.428,"body":"like, what have I done though?"},{"speaker":"Crystal Vilkaitis","startTime":635.438,"endTime":637.798,"body":"Like if I feel like there's"},{"speaker":"Crystal Vilkaitis","startTime":635.438,"endTime":637.798,"body":"so much I want to do."},{"speaker":"Crystal Vilkaitis","startTime":638.298,"endTime":639.948,"body":"Where is my time going?"},{"speaker":"Crystal Vilkaitis","startTime":639.958,"endTime":643.088,"body":"This is really great because then"},{"speaker":"Crystal Vilkaitis","startTime":639.958,"endTime":643.088,"body":"you can, if you're actively, like"},{"speaker":"Crystal Vilkaitis","startTime":643.088,"endTime":646.058,"body":"if you're really putting things on"},{"speaker":"Crystal Vilkaitis","startTime":643.088,"endTime":646.058,"body":"Asana and you're actively using it."},{"speaker":"Crystal Vilkaitis","startTime":646.668,"endTime":649.748,"body":"And it's a part of your every"},{"speaker":"Crystal Vilkaitis","startTime":646.668,"endTime":649.748,"body":"day, then you can look back and"},{"speaker":"Crystal Vilkaitis","startTime":649.748,"endTime":651.378,"body":"see where that time is going."},{"speaker":"Crystal Vilkaitis","startTime":651.978,"endTime":656.368,"body":"Or let's say you have a team member"},{"speaker":"Crystal Vilkaitis","startTime":651.978,"endTime":656.368,"body":"and they're coming up for a review."},{"speaker":"Crystal Vilkaitis","startTime":656.733,"endTime":659.903,"body":"Or you're just feeling like they're"},{"speaker":"Crystal Vilkaitis","startTime":656.733,"endTime":659.903,"body":"kind of lacking a little bit."},{"speaker":"Crystal Vilkaitis","startTime":660.233,"endTime":662.023,"body":"Then you can look at their Asana."},{"speaker":"Crystal Vilkaitis","startTime":662.053,"endTime":663.773,"body":"Ideally, all their tasks are public."},{"speaker":"Crystal Vilkaitis","startTime":663.783,"endTime":667.183,"body":"Cause you could also have private tasks,"},{"speaker":"Crystal Vilkaitis","startTime":663.783,"endTime":667.183,"body":"but they're public and you could see"},{"speaker":"Crystal Vilkaitis","startTime":667.183,"endTime":669.063,"body":"how they've been spending their time."},{"speaker":"Crystal Vilkaitis","startTime":669.073,"endTime":672.083,"body":"Have they really been helping"},{"speaker":"Crystal Vilkaitis","startTime":669.073,"endTime":672.083,"body":"in these different projects?"},{"speaker":"Crystal Vilkaitis","startTime":672.473,"endTime":674.543,"body":"Are they getting things done on time?"},{"speaker":"Crystal Vilkaitis","startTime":674.793,"endTime":677.783,"body":"You know, It just really"},{"speaker":"Crystal Vilkaitis","startTime":674.793,"endTime":677.783,"body":"helps you organize your time."},{"speaker":"Crystal Vilkaitis","startTime":677.783,"endTime":678.473,"body":"And it was funny."},{"speaker":"Crystal Vilkaitis","startTime":679.188,"endTime":683.971,"body":"I was at a conference a few"},{"speaker":"Crystal Vilkaitis","startTime":679.188,"endTime":683.971,"body":"months ago with Pauline and she's"},{"speaker":"Crystal Vilkaitis","startTime":683.991,"endTime":685.461,"body":"like, you need an assistant."},{"speaker":"Crystal Vilkaitis","startTime":685.601,"endTime":686.661,"body":"And I was kind of fighting."},{"speaker":"Crystal Vilkaitis","startTime":686.661,"endTime":687.191,"body":"I'm like, really?"},{"speaker":"Crystal Vilkaitis","startTime":687.191,"endTime":688.701,"body":"But like, what would they do for me?"},{"speaker":"Crystal Vilkaitis","startTime":688.701,"endTime":691.211,"body":"And that just feels like"},{"speaker":"Crystal Vilkaitis","startTime":688.701,"endTime":691.211,"body":"one more thing to do."},{"speaker":"Crystal Vilkaitis","startTime":691.221,"endTime":694.511,"body":"Like I have to train the assistant"},{"speaker":"Crystal Vilkaitis","startTime":691.221,"endTime":694.511,"body":"and I'm really bad at asking for help."},{"speaker":"Crystal Vilkaitis","startTime":694.511,"endTime":695.901,"body":"Like am I even going to use them?"},{"speaker":"Crystal Vilkaitis","startTime":696.311,"endTime":698.531,"body":"And then we're sitting on the"},{"speaker":"Crystal Vilkaitis","startTime":696.311,"endTime":698.531,"body":"plane together and she got"},{"speaker":"Crystal Vilkaitis","startTime":698.531,"endTime":699.791,"body":"my mind thinking that way."},{"speaker":"Crystal Vilkaitis","startTime":699.791,"endTime":703.126,"body":"And I look at my Asana and I'm like,"},{"speaker":"Crystal Vilkaitis","startTime":699.791,"endTime":703.126,"body":"I kind of nudge her and I'm like,"},{"speaker":"Crystal Vilkaitis","startTime":703.126,"endTime":704.586,"body":"okay, this could be an assistant."},{"speaker":"Crystal Vilkaitis","startTime":704.596,"endTime":705.716,"body":"This could be an assistant."},{"speaker":"Crystal Vilkaitis","startTime":705.716,"endTime":706.946,"body":"This could be an assistant."},{"speaker":"Crystal Vilkaitis","startTime":707.406,"endTime":711.876,"body":"I listed four things in two"},{"speaker":"Crystal Vilkaitis","startTime":707.406,"endTime":711.876,"body":"days that could be an assistant."},{"speaker":"Crystal Vilkaitis","startTime":711.946,"endTime":715.256,"body":"And it was nice to just have that written."},{"speaker":"Crystal Vilkaitis","startTime":715.296,"endTime":716.756,"body":"I see it in my Asana."},{"speaker":"Crystal Vilkaitis","startTime":716.896,"endTime":720.116,"body":"Whether I put it on there, the team put"},{"speaker":"Crystal Vilkaitis","startTime":716.896,"endTime":720.116,"body":"it on there, we can really see it and it"},{"speaker":"Crystal Vilkaitis","startTime":720.116,"endTime":726.076,"body":"helps organize your tasks and your time"},{"speaker":"Crystal Vilkaitis","startTime":720.116,"endTime":726.076,"body":"to help you understand, am I spending the"},{"speaker":"Crystal Vilkaitis","startTime":726.166,"endTime":728.966,"body":"time doing the right stuff for my goals?"},{"speaker":"Crystal Vilkaitis","startTime":729.486,"endTime":732.396,"body":"Depending on where I want to take"},{"speaker":"Crystal Vilkaitis","startTime":729.486,"endTime":732.396,"body":"this business and the right, the"},{"speaker":"Crystal Vilkaitis","startTime":732.406,"endTime":736.736,"body":"things that fill me up and give me"},{"speaker":"Crystal Vilkaitis","startTime":732.406,"endTime":736.736,"body":"joy and more energy to keep going,"},{"speaker":"Crystal Vilkaitis","startTime":737.066,"endTime":739.806,"body":"or am I spending time on things that"},{"speaker":"Crystal Vilkaitis","startTime":737.066,"endTime":739.806,"body":"could be delegated outside of work?"},{"speaker":"Crystal Vilkaitis","startTime":739.806,"endTime":743.186,"body":"Stuff that drains my energy,"},{"speaker":"Crystal Vilkaitis","startTime":739.806,"endTime":743.186,"body":"not getting me to my goals."},{"speaker":"Crystal Vilkaitis","startTime":743.496,"endTime":745.786,"body":"It's really important for"},{"speaker":"Crystal Vilkaitis","startTime":743.496,"endTime":745.786,"body":"us to analyze those things."},{"speaker":"Crystal Vilkaitis","startTime":746.256,"endTime":749.406,"body":"I just want to say this one more time,"},{"speaker":"Crystal Vilkaitis","startTime":746.256,"endTime":749.406,"body":"because I know I've said it several"},{"speaker":"Crystal Vilkaitis","startTime":749.406,"endTime":753.441,"body":"times, but the key here is that you make"},{"speaker":"Crystal Vilkaitis","startTime":749.406,"endTime":753.441,"body":"the change, you have to implement it."},{"speaker":"Crystal Vilkaitis","startTime":753.661,"endTime":755.541,"body":"You have to just do it."},{"speaker":"Crystal Vilkaitis","startTime":756.251,"endTime":760.081,"body":"And I know that's the hard part,"},{"speaker":"Crystal Vilkaitis","startTime":756.251,"endTime":760.081,"body":"but I would love to hear from you."},{"speaker":"Crystal Vilkaitis","startTime":760.091,"endTime":764.941,"body":"You can go in our Facebook group for"},{"speaker":"Crystal Vilkaitis","startTime":760.091,"endTime":764.941,"body":"Rooted in Retail and I want a commitment."},{"speaker":"Crystal Vilkaitis","startTime":765.071,"endTime":768.451,"body":"Let me know, first of all, like if"},{"speaker":"Crystal Vilkaitis","startTime":765.071,"endTime":768.451,"body":"you are already doing this, you use"},{"speaker":"Crystal Vilkaitis","startTime":768.451,"endTime":769.731,"body":"a project management software tool."},{"speaker":"Crystal Vilkaitis","startTime":769.731,"endTime":770.171,"body":"What is it?"},{"speaker":"Crystal Vilkaitis","startTime":770.341,"endTime":770.901,"body":"Is it Asana?"},{"speaker":"Crystal Vilkaitis","startTime":770.911,"endTime":771.481,"body":"Is it Trello?"},{"speaker":"Crystal Vilkaitis","startTime":771.481,"endTime":771.861,"body":"Something else."},{"speaker":"Crystal Vilkaitis","startTime":772.581,"endTime":773.621,"body":"And do you feel really good?"},{"speaker":"Crystal Vilkaitis","startTime":773.621,"endTime":774.816,"body":"Like how are you using it?"},{"speaker":"Crystal Vilkaitis","startTime":774.926,"endTime":778.996,"body":"Cause me and other group members and"},{"speaker":"Crystal Vilkaitis","startTime":774.926,"endTime":778.996,"body":"there are the retails would love to know"},{"speaker":"Crystal Vilkaitis","startTime":779.006,"endTime":782.476,"body":"like outside of some of the things that"},{"speaker":"Crystal Vilkaitis","startTime":779.006,"endTime":782.476,"body":"I listed, oh events is a big one too."},{"speaker":"Crystal Vilkaitis","startTime":782.476,"endTime":783.326,"body":"If you're running events."},{"speaker":"Crystal Vilkaitis","startTime":783.786,"endTime":787.966,"body":"Great way, great thing to use"},{"speaker":"Crystal Vilkaitis","startTime":783.786,"endTime":787.966,"body":"project management software for."},{"speaker":"Crystal Vilkaitis","startTime":787.966,"endTime":790.706,"body":"Cause those are so replicable, I"},{"speaker":"Crystal Vilkaitis","startTime":787.966,"endTime":790.706,"body":"don't know, whatever that word is."},{"speaker":"Crystal Vilkaitis","startTime":791.266,"endTime":792.476,"body":"So how are you using it?"},{"speaker":"Crystal Vilkaitis","startTime":792.496,"endTime":794.636,"body":"If you're not using any kind of PM."},{"speaker":"Crystal Vilkaitis","startTime":794.846,"endTime":798.396,"body":"Software project management,"},{"speaker":"Crystal Vilkaitis","startTime":794.846,"endTime":798.396,"body":"structure, SOPs, anything like that."},{"speaker":"Crystal Vilkaitis","startTime":798.876,"endTime":801.756,"body":"I want your commitment that"},{"speaker":"Crystal Vilkaitis","startTime":798.876,"endTime":801.756,"body":"you're going to now, I know"},{"speaker":"Crystal Vilkaitis","startTime":801.756,"endTime":803.556,"body":"we're in Q4, so like I get it."},{"speaker":"Crystal Vilkaitis","startTime":803.596,"endTime":807.356,"body":"Maybe it's a January, February"},{"speaker":"Crystal Vilkaitis","startTime":803.596,"endTime":807.356,"body":"commitment, but you need to commit"},{"speaker":"Crystal Vilkaitis","startTime":807.356,"endTime":811.956,"body":"that you're going to set these things"},{"speaker":"Crystal Vilkaitis","startTime":807.356,"endTime":811.956,"body":"in place to create ease and structure"},{"speaker":"Crystal Vilkaitis","startTime":811.956,"endTime":813.926,"body":"and consistency within your business."},{"speaker":"Crystal Vilkaitis","startTime":814.426,"endTime":817.401,"body":"I can't stress enough how much it's"},{"speaker":"Crystal Vilkaitis","startTime":814.426,"endTime":817.401,"body":"going to help you as a store owner."},{"speaker":"Crystal Vilkaitis","startTime":817.831,"endTime":819.551,"body":"So I hope you found this helpful."},{"speaker":"Crystal Vilkaitis","startTime":819.571,"endTime":824.471,"body":"This episode came out on October"},{"speaker":"Crystal Vilkaitis","startTime":819.571,"endTime":824.471,"body":"15th, which means today, if you're"},{"speaker":"Crystal Vilkaitis","startTime":824.471,"endTime":830.411,"body":"listening to this episode today, this"},{"speaker":"Crystal Vilkaitis","startTime":824.471,"endTime":830.411,"body":"is the, we close on our super early"},{"speaker":"Crystal Vilkaitis","startTime":830.411,"endTime":832.661,"body":"bird pricing right now for EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":833.111,"endTime":838.581,"body":"Look, if you can't, if you're listening"},{"speaker":"Crystal Vilkaitis","startTime":833.111,"endTime":838.581,"body":"to this after October 15th, that's okay."},{"speaker":"Crystal Vilkaitis","startTime":838.581,"endTime":841.281,"body":"Prices go up every couple of months."},{"speaker":"Crystal Vilkaitis","startTime":841.561,"endTime":845.821,"body":"That the full price point"},{"speaker":"Crystal Vilkaitis","startTime":841.561,"endTime":845.821,"body":"is going to be in 2025."},{"speaker":"Crystal Vilkaitis","startTime":845.831,"endTime":849.401,"body":"So you do have some time to save,"},{"speaker":"Crystal Vilkaitis","startTime":845.831,"endTime":849.401,"body":"but I'd love to see you in person."},{"speaker":"Crystal Vilkaitis","startTime":849.751,"endTime":852.041,"body":"We're going to be talking more"},{"speaker":"Crystal Vilkaitis","startTime":849.751,"endTime":852.041,"body":"about these types of things."},{"speaker":"Crystal Vilkaitis","startTime":852.321,"endTime":856.531,"body":"And experiences and marketing and how"},{"speaker":"Crystal Vilkaitis","startTime":852.321,"endTime":856.531,"body":"to just really evolve your business"},{"speaker":"Crystal Vilkaitis","startTime":856.531,"endTime":859.111,"body":"and your mindset and your results."},{"speaker":"Crystal Vilkaitis","startTime":859.461,"endTime":861.361,"body":"And so, I hope to see you there in person."},{"speaker":"Crystal Vilkaitis","startTime":862.031,"endTime":866.721,"body":"And this was a really fun, I know Jenn,"},{"speaker":"Crystal Vilkaitis","startTime":862.031,"endTime":866.721,"body":"she even gave a shout out on the episode."},{"speaker":"Crystal Vilkaitis","startTime":866.721,"endTime":867.521,"body":"She was at EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":867.541,"endTime":868.541,"body":"She loved EVOLVE."},{"speaker":"Crystal Vilkaitis","startTime":868.921,"endTime":870.821,"body":"This was a really great"},{"speaker":"Crystal Vilkaitis","startTime":868.921,"endTime":870.821,"body":"episode to sit down with her."},{"speaker":"Crystal Vilkaitis","startTime":870.821,"endTime":874.051,"body":"She's also an ad client so it was so fun"},{"speaker":"Crystal Vilkaitis","startTime":870.821,"endTime":874.051,"body":"to sit down in person with the client."},{"speaker":"Crystal Vilkaitis","startTime":874.071,"endTime":875.641,"body":"She's doing some really cool stuff."},{"speaker":"Crystal Vilkaitis","startTime":875.651,"endTime":877.131,"body":"So go check her out."},{"speaker":"Crystal Vilkaitis","startTime":877.471,"endTime":880.581,"body":"Very inspiring how she"},{"speaker":"Crystal Vilkaitis","startTime":877.471,"endTime":880.581,"body":"has scaled her business."},{"speaker":"Crystal Vilkaitis","startTime":881.061,"endTime":883.671,"body":"And one of those ways she's done"},{"speaker":"Crystal Vilkaitis","startTime":881.061,"endTime":883.671,"body":"it is through project management"},{"speaker":"Crystal Vilkaitis","startTime":884.081,"endTime":885.431,"body":"and communication tools."},{"speaker":"Crystal Vilkaitis","startTime":885.676,"endTime":887.656,"body":"Like Trello and Slack."},{"speaker":"Crystal Vilkaitis","startTime":887.936,"endTime":890.696,"body":"So go check out those"},{"speaker":"Crystal Vilkaitis","startTime":887.936,"endTime":890.696,"body":"things, implement them."},{"speaker":"Crystal Vilkaitis","startTime":890.826,"endTime":893.956,"body":"Let me know in the Facebook group"},{"speaker":"Crystal Vilkaitis","startTime":890.826,"endTime":893.956,"body":"and I'm rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":894.026,"endTime":895.526,"body":"Have a great rest of the week."},{"speaker":"Crystal Vilkaitis","startTime":895.786,"endTime":895.956,"body":"Bye."},{"speaker":"Crystal Vilkaitis","startTime":899.823,"endTime":901.653,"body":"Thank you so much for being here."},{"speaker":"Crystal Vilkaitis","startTime":901.683,"endTime":903.133,"body":"It means the world to me."},{"speaker":"Crystal Vilkaitis","startTime":903.463,"endTime":907.273,"body":"Don't forget to join the rise and shine"},{"speaker":"Crystal Vilkaitis","startTime":903.463,"endTime":907.273,"body":"newsletter, which is social media news."},{"speaker":"Crystal Vilkaitis","startTime":907.293,"endTime":912.773,"body":"You need to know sent via email every"},{"speaker":"Crystal Vilkaitis","startTime":907.293,"endTime":912.773,"body":"Monday morning, go to crystal media, co."},{"speaker":"Crystal Vilkaitis","startTime":913.083,"endTime":915.123,"body":"com slash rise to join."},{"speaker":"Crystal Vilkaitis","startTime":915.563,"endTime":918.183,"body":"And don't miss the newest episode"},{"speaker":"Crystal Vilkaitis","startTime":915.563,"endTime":918.183,"body":"of rooted in retail, which"},{"speaker":"Crystal Vilkaitis","startTime":918.183,"endTime":919.583,"body":"drops every Sunday morning."}]}