{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.689,"body":"Well, hello,"},{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":2.689,"body":"hello, and welcome to After the Show."},{"speaker":"Crystal Vilkaitis","startTime":2.699,"endTime":7.58,"body":"I'm your host, Crystal Vilkaitis,"},{"speaker":"Crystal Vilkaitis","startTime":2.699,"endTime":7.58,"body":"and I loved my conversation with Ann."},{"speaker":"Crystal Vilkaitis","startTime":7.85,"endTime":9.18,"body":"What did you think?"},{"speaker":"Crystal Vilkaitis","startTime":9.58,"endTime":12.24,"body":"Here on After the Show, I'm"},{"speaker":"Crystal Vilkaitis","startTime":9.58,"endTime":12.24,"body":"not recapping the episode."},{"speaker":"Crystal Vilkaitis","startTime":12.24,"endTime":16.34,"body":"I'm just sharing one or two big takeaways"},{"speaker":"Crystal Vilkaitis","startTime":12.24,"endTime":16.34,"body":"for me and going a little bit deeper."},{"speaker":"Crystal Vilkaitis","startTime":16.369,"endTime":18.65,"body":"And that's exactly what we're going to do."},{"speaker":"Crystal Vilkaitis","startTime":18.65,"endTime":21.93,"body":"I definitely have a couple of"},{"speaker":"Crystal Vilkaitis","startTime":18.65,"endTime":21.93,"body":"takeaways from Ann's episode."},{"speaker":"Crystal Vilkaitis","startTime":22.13,"endTime":25.39,"body":"One being I'm so glad she's my friend."},{"speaker":"Crystal Vilkaitis","startTime":25.72,"endTime":27.64,"body":"Because we're in a mastermind together."},{"speaker":"Crystal Vilkaitis","startTime":27.64,"endTime":30.34,"body":"And so I've got to know Ann,"},{"speaker":"Crystal Vilkaitis","startTime":27.64,"endTime":30.34,"body":"over the past several months,"},{"speaker":"Crystal Vilkaitis","startTime":30.34,"endTime":32.0,"body":"and would consider her a friend."},{"speaker":"Crystal Vilkaitis","startTime":32.02,"endTime":35.923,"body":"After listening to this episode, you're"},{"speaker":"Crystal Vilkaitis","startTime":32.02,"endTime":35.923,"body":"probably like, \"Oh, Ann's awesome."},{"speaker":"Crystal Vilkaitis","startTime":36.043,"endTime":38.263,"body":"Like I wanna be friends with Ann too.\""},{"speaker":"Crystal Vilkaitis","startTime":38.683,"endTime":40.363,"body":"Such an inspiration."},{"speaker":"Crystal Vilkaitis","startTime":40.643,"endTime":46.688,"body":"Such an incredible story of"},{"speaker":"Crystal Vilkaitis","startTime":40.643,"endTime":46.688,"body":"resilience and I just love her"},{"speaker":"Crystal Vilkaitis","startTime":46.688,"endTime":48.888,"body":"jewelry and what she's doing today."},{"speaker":"Crystal Vilkaitis","startTime":48.888,"endTime":50.428,"body":"So this was such a great conversation."},{"speaker":"Crystal Vilkaitis","startTime":50.428,"endTime":54.438,"body":"If you haven't listened to it yet, go"},{"speaker":"Crystal Vilkaitis","startTime":50.428,"endTime":54.438,"body":"back and listen to it and then come"},{"speaker":"Crystal Vilkaitis","startTime":54.438,"endTime":55.888,"body":"back over here to After the Show."},{"speaker":"Crystal Vilkaitis","startTime":56.318,"endTime":64.158,"body":"Now, my two big takeaways with Ann was"},{"speaker":"Crystal Vilkaitis","startTime":56.318,"endTime":64.158,"body":"really including yourself and being like"},{"speaker":"Crystal Vilkaitis","startTime":64.358,"endTime":68.578,"body":"weaving yourself into your business."},{"speaker":"Crystal Vilkaitis","startTime":68.738,"endTime":72.608,"body":"What I mean by that is as you listen"},{"speaker":"Crystal Vilkaitis","startTime":68.738,"endTime":72.608,"body":"to this episode, Ann talks a lot"},{"speaker":"Crystal Vilkaitis","startTime":72.608,"endTime":77.558,"body":"about her Japanese heritage and"},{"speaker":"Crystal Vilkaitis","startTime":72.608,"endTime":77.558,"body":"culture and the things that she"},{"speaker":"Crystal Vilkaitis","startTime":77.558,"endTime":80.258,"body":"wants to bring into her pieces."},{"speaker":"Crystal Vilkaitis","startTime":80.768,"endTime":85.958,"body":"And the things that she believes"},{"speaker":"Crystal Vilkaitis","startTime":80.768,"endTime":85.958,"body":"from her history and from who she is."},{"speaker":"Crystal Vilkaitis","startTime":85.988,"endTime":91.328,"body":"And so often because I've been teaching"},{"speaker":"Crystal Vilkaitis","startTime":85.988,"endTime":91.328,"body":"social media for over a decade."},{"speaker":"Crystal Vilkaitis","startTime":91.608,"endTime":96.588,"body":"So often I see retailers and businesses"},{"speaker":"Crystal Vilkaitis","startTime":91.608,"endTime":96.588,"body":"that just do the same thing all"},{"speaker":"Crystal Vilkaitis","startTime":96.588,"endTime":100.368,"body":"the time and just promote their"},{"speaker":"Crystal Vilkaitis","startTime":96.588,"endTime":100.368,"body":"products or promote their store."},{"speaker":"Crystal Vilkaitis","startTime":100.368,"endTime":101.398,"body":"And it's very vanilla."},{"speaker":"Crystal Vilkaitis","startTime":101.398,"endTime":103.278,"body":"It's just the same thing."},{"speaker":"Crystal Vilkaitis","startTime":103.368,"endTime":107.778,"body":"They have fears around having"},{"speaker":"Crystal Vilkaitis","startTime":103.368,"endTime":107.778,"body":"their own personality or doing"},{"speaker":"Crystal Vilkaitis","startTime":107.788,"endTime":109.548,"body":"things the way they want to do it."},{"speaker":"Crystal Vilkaitis","startTime":109.888,"endTime":115.948,"body":"Or there's a lot of things that hold us"},{"speaker":"Crystal Vilkaitis","startTime":109.888,"endTime":115.948,"body":"back, but we won't  weave or fuse our"},{"speaker":"Crystal Vilkaitis","startTime":115.948,"endTime":121.438,"body":"self into our messaging and into our"},{"speaker":"Crystal Vilkaitis","startTime":115.948,"endTime":121.438,"body":"products or into our brand out of fears."},{"speaker":"Crystal Vilkaitis","startTime":121.478,"endTime":122.768,"body":"And here's the deal."},{"speaker":"Crystal Vilkaitis","startTime":122.768,"endTime":126.598,"body":"This isn't necessarily right for"},{"speaker":"Crystal Vilkaitis","startTime":122.768,"endTime":126.598,"body":"every retailer because you might"},{"speaker":"Crystal Vilkaitis","startTime":126.608,"endTime":132.238,"body":"have a very clear brand that has"},{"speaker":"Crystal Vilkaitis","startTime":126.608,"endTime":132.238,"body":"nothing to do with who you are."},{"speaker":"Crystal Vilkaitis","startTime":132.458,"endTime":134.018,"body":"Like you know, Walmart."},{"speaker":"Crystal Vilkaitis","startTime":134.463,"endTime":139.203,"body":"Sam Walton started,  the founder,"},{"speaker":"Crystal Vilkaitis","startTime":134.463,"endTime":139.203,"body":"with Bud Walton of Walmart."},{"speaker":"Crystal Vilkaitis","startTime":139.243,"endTime":142.263,"body":"And maybe back when they got started,"},{"speaker":"Crystal Vilkaitis","startTime":139.243,"endTime":142.263,"body":"it was something that they were"},{"speaker":"Crystal Vilkaitis","startTime":142.263,"endTime":145.293,"body":"sort of weaved into, but you do know"},{"speaker":"Crystal Vilkaitis","startTime":142.263,"endTime":145.293,"body":"what started as a family business."},{"speaker":"Crystal Vilkaitis","startTime":145.293,"endTime":146.993,"body":"And today it's like a big chain."},{"speaker":"Crystal Vilkaitis","startTime":146.993,"endTime":148.263,"body":"It's  a big box."},{"speaker":"Crystal Vilkaitis","startTime":148.693,"endTime":151.313,"body":"They're not going to weave in"},{"speaker":"Crystal Vilkaitis","startTime":148.693,"endTime":151.313,"body":"their own personality, right?"},{"speaker":"Crystal Vilkaitis","startTime":152.033,"endTime":154.863,"body":"There are certainly retailers that"},{"speaker":"Crystal Vilkaitis","startTime":152.033,"endTime":154.863,"body":"we work with that has like their"},{"speaker":"Crystal Vilkaitis","startTime":154.863,"endTime":158.733,"body":"brand and that is a standalone brand."},{"speaker":"Crystal Vilkaitis","startTime":159.203,"endTime":165.773,"body":"But what we often see working well today"},{"speaker":"Crystal Vilkaitis","startTime":159.203,"endTime":165.773,"body":"is the personal brands and is  the fusion"},{"speaker":"Crystal Vilkaitis","startTime":165.793,"endTime":171.573,"body":"of our own personality and our interests"},{"speaker":"Crystal Vilkaitis","startTime":165.793,"endTime":171.573,"body":"and our backgrounds and our cultures into"},{"speaker":"Crystal Vilkaitis","startTime":171.573,"endTime":174.303,"body":"our content or our products or our brand."},{"speaker":"Crystal Vilkaitis","startTime":174.723,"endTime":179.748,"body":"And when you see the brands and you see"},{"speaker":"Crystal Vilkaitis","startTime":174.723,"endTime":179.748,"body":"the people that are having a personality."},{"speaker":"Crystal Vilkaitis","startTime":179.758,"endTime":182.508,"body":"And it doesn't mean, when I say"},{"speaker":"Crystal Vilkaitis","startTime":179.758,"endTime":182.508,"body":"having a personality, it doesn't"},{"speaker":"Crystal Vilkaitis","startTime":182.508,"endTime":183.538,"body":"mean that you have to be funny."},{"speaker":"Crystal Vilkaitis","startTime":184.198,"endTime":188.058,"body":"Like it just means that"},{"speaker":"Crystal Vilkaitis","startTime":184.198,"endTime":188.058,"body":"you're actually being you."},{"speaker":"Crystal Vilkaitis","startTime":188.368,"endTime":190.288,"body":"You're humanizing the content."},{"speaker":"Crystal Vilkaitis","startTime":190.298,"endTime":194.238,"body":"However that is, you're just being"},{"speaker":"Crystal Vilkaitis","startTime":190.298,"endTime":194.238,"body":"you and you're showing up and you're"},{"speaker":"Crystal Vilkaitis","startTime":194.238,"endTime":199.588,"body":"talking to your customers and you are"},{"speaker":"Crystal Vilkaitis","startTime":194.238,"endTime":199.588,"body":"bringing your beliefs or your things"},{"speaker":"Crystal Vilkaitis","startTime":199.598,"endTime":201.928,"body":"that you love or your creativity into it."},{"speaker":"Crystal Vilkaitis","startTime":202.388,"endTime":206.671,"body":"And what I mean by that and into it, it"},{"speaker":"Crystal Vilkaitis","startTime":202.388,"endTime":206.671,"body":"could be social media, could be email."},{"speaker":"Crystal Vilkaitis","startTime":206.671,"endTime":209.121,"body":"It could be your signage in your store."},{"speaker":"Crystal Vilkaitis","startTime":209.121,"endTime":209.951,"body":"It could be a promotion."},{"speaker":"Crystal Vilkaitis","startTime":209.951,"endTime":210.841,"body":"It could be an event."},{"speaker":"Crystal Vilkaitis","startTime":211.211,"endTime":216.115,"body":"That makes me think of there's a"},{"speaker":"Crystal Vilkaitis","startTime":211.211,"endTime":216.115,"body":"store that presented at the Retail"},{"speaker":"Crystal Vilkaitis","startTime":216.115,"endTime":221.025,"body":"Success Summit many years ago,"},{"speaker":"Crystal Vilkaitis","startTime":216.115,"endTime":221.025,"body":"Jessica and Serendipity is her store."},{"speaker":"Crystal Vilkaitis","startTime":221.405,"endTime":225.48,"body":"And she did this Harry Potter"},{"speaker":"Crystal Vilkaitis","startTime":221.405,"endTime":225.48,"body":"event and it was really cool."},{"speaker":"Crystal Vilkaitis","startTime":225.48,"endTime":229.38,"body":"Like all the themed of Harry Potter"},{"speaker":"Crystal Vilkaitis","startTime":225.48,"endTime":229.38,"body":"and the drinks and the decor,"},{"speaker":"Crystal Vilkaitis","startTime":229.39,"endTime":230.99,"body":"and it was wildly successful."},{"speaker":"Crystal Vilkaitis","startTime":231.56,"endTime":234.4,"body":"I have to imagine, I don't know this"},{"speaker":"Crystal Vilkaitis","startTime":231.56,"endTime":234.4,"body":"about Jessica, but I have a feeling"},{"speaker":"Crystal Vilkaitis","startTime":234.4,"endTime":235.6,"body":"she really likes Harry Potter."},{"speaker":"Crystal Vilkaitis","startTime":235.89,"endTime":241.22,"body":"So it's a way that her interests got"},{"speaker":"Crystal Vilkaitis","startTime":235.89,"endTime":241.22,"body":"woven into her business that then"},{"speaker":"Crystal Vilkaitis","startTime":241.22,"endTime":244.97,"body":"created things for her community"},{"speaker":"Crystal Vilkaitis","startTime":241.22,"endTime":244.97,"body":"to go do and connected deeper."},{"speaker":"Crystal Vilkaitis","startTime":245.55,"endTime":249.02,"body":"And I just think there's"},{"speaker":"Crystal Vilkaitis","startTime":245.55,"endTime":249.02,"body":"so much opportunity for us"},{"speaker":"Crystal Vilkaitis","startTime":249.04,"endTime":252.52,"body":"to allow ourselves to fuse."},{"speaker":"Crystal Vilkaitis","startTime":252.52,"endTime":257.66,"body":"I'm really liking this word fuse or"},{"speaker":"Crystal Vilkaitis","startTime":252.52,"endTime":257.66,"body":"fusion into like allowing ourself to"},{"speaker":"Crystal Vilkaitis","startTime":257.66,"endTime":259.52,"body":"fuse our interests into our business."},{"speaker":"Crystal Vilkaitis","startTime":259.66,"endTime":261.86,"body":"It doesn't have to be"},{"speaker":"Crystal Vilkaitis","startTime":259.66,"endTime":261.86,"body":"so culture and business."},{"speaker":"Crystal Vilkaitis","startTime":261.87,"endTime":263.29,"body":"Like that's where corporate is."},{"speaker":"Crystal Vilkaitis","startTime":263.29,"endTime":267.25,"body":"And that's why corporate is"},{"speaker":"Crystal Vilkaitis","startTime":263.29,"endTime":267.25,"body":"harder to create long lasting"},{"speaker":"Crystal Vilkaitis","startTime":267.4,"endTime":268.94,"body":"relationships and loyalty."},{"speaker":"Crystal Vilkaitis","startTime":269.66,"endTime":273.77,"body":"But as a small business, you can take"},{"speaker":"Crystal Vilkaitis","startTime":269.66,"endTime":273.77,"body":"your interests or your culture, like"},{"speaker":"Crystal Vilkaitis","startTime":273.77,"endTime":277.76,"body":"Ann did with her Japanese culture"},{"speaker":"Crystal Vilkaitis","startTime":273.77,"endTime":277.76,"body":"and weave that into your world."},{"speaker":"Crystal Vilkaitis","startTime":277.99,"endTime":280.62,"body":"So I think that was a big"},{"speaker":"Crystal Vilkaitis","startTime":277.99,"endTime":280.62,"body":"takeaway for me and I love how"},{"speaker":"Crystal Vilkaitis","startTime":280.62,"endTime":283.37,"body":"Ann's doing it and her stories of"},{"speaker":"Crystal Vilkaitis","startTime":280.62,"endTime":283.37,"body":"what she's doing it in that way."},{"speaker":"Crystal Vilkaitis","startTime":283.82,"endTime":286.04,"body":"And I would recommend listeners."},{"speaker":"Crystal Vilkaitis","startTime":286.335,"endTime":289.515,"body":"It's for this episode to really"},{"speaker":"Crystal Vilkaitis","startTime":286.335,"endTime":289.515,"body":"analyze like, is there something"},{"speaker":"Crystal Vilkaitis","startTime":289.515,"endTime":291.755,"body":"that you are really passionate about?"},{"speaker":"Crystal Vilkaitis","startTime":291.765,"endTime":293.405,"body":"Or you are really interested in?"},{"speaker":"Crystal Vilkaitis","startTime":293.445,"endTime":298.685,"body":"Or something you do really love that"},{"speaker":"Crystal Vilkaitis","startTime":293.445,"endTime":298.685,"body":"you could pull through your messaging?"},{"speaker":"Crystal Vilkaitis","startTime":298.695,"endTime":300.425,"body":"Your brand, or even through an event."},{"speaker":"Crystal Vilkaitis","startTime":300.445,"endTime":303.955,"body":"You don't necessarily have to completely"},{"speaker":"Crystal Vilkaitis","startTime":300.445,"endTime":303.955,"body":"change your brand or your store name"},{"speaker":"Crystal Vilkaitis","startTime":303.955,"endTime":308.055,"body":"or anything like that, but it's more"},{"speaker":"Crystal Vilkaitis","startTime":303.955,"endTime":308.055,"body":"about integrating more of who you are."},{"speaker":"Crystal Vilkaitis","startTime":308.92,"endTime":312.98,"body":"That can connect your customers"},{"speaker":"Crystal Vilkaitis","startTime":308.92,"endTime":312.98,"body":"to you and create loyalty."},{"speaker":"Crystal Vilkaitis","startTime":313.39,"endTime":318.64,"body":"Now, speaking of loyalty, that is my"},{"speaker":"Crystal Vilkaitis","startTime":313.39,"endTime":318.64,"body":"second big takeaway from Ann's episode."},{"speaker":"Crystal Vilkaitis","startTime":318.94,"endTime":323.55,"body":"She is doing a really cool"},{"speaker":"Crystal Vilkaitis","startTime":318.94,"endTime":323.55,"body":"loyalty program around membership."},{"speaker":"Crystal Vilkaitis","startTime":323.69,"endTime":326.16,"body":"And in my opinion, I've"},{"speaker":"Crystal Vilkaitis","startTime":323.69,"endTime":326.16,"body":"felt this for years."},{"speaker":"Crystal Vilkaitis","startTime":326.2,"endTime":330.94,"body":"I just think that retailers have such"},{"speaker":"Crystal Vilkaitis","startTime":326.2,"endTime":330.94,"body":"an opportunity to offer a membership."},{"speaker":"Crystal Vilkaitis","startTime":331.35,"endTime":334.51,"body":"Subscription boxes are an example"},{"speaker":"Crystal Vilkaitis","startTime":331.35,"endTime":334.51,"body":"of a membership, but that's like"},{"speaker":"Crystal Vilkaitis","startTime":334.51,"endTime":336.34,"body":"a whole different revenue channel."},{"speaker":"Crystal Vilkaitis","startTime":336.36,"endTime":338.59,"body":"Like you'd have to create a"},{"speaker":"Crystal Vilkaitis","startTime":336.36,"endTime":338.59,"body":"whole new product around that."},{"speaker":"Crystal Vilkaitis","startTime":338.97,"endTime":342.47,"body":"But with this membership idea,"},{"speaker":"Crystal Vilkaitis","startTime":338.97,"endTime":342.47,"body":"how Ann's doing it, is you pay"},{"speaker":"Crystal Vilkaitis","startTime":342.47,"endTime":345.02,"body":"a certain amount a month, I"},{"speaker":"Crystal Vilkaitis","startTime":342.47,"endTime":345.02,"body":"believe, or I think it's  annually."},{"speaker":"Crystal Vilkaitis","startTime":345.02,"endTime":346.29,"body":"I have this up here."},{"speaker":"Crystal Vilkaitis","startTime":346.29,"endTime":349.16,"body":"Yeah, an annual membership that"},{"speaker":"Crystal Vilkaitis","startTime":346.29,"endTime":349.16,"body":"gives you 20 percent of all"},{"speaker":"Crystal Vilkaitis","startTime":349.16,"endTime":351.53,"body":"pieces, including sales and design."},{"speaker":"Crystal Vilkaitis","startTime":351.53,"endTime":355.1,"body":"Basically it's $50 for the entire year."},{"speaker":"Crystal Vilkaitis","startTime":355.13,"endTime":358.89,"body":"And on her sales page, she says,"},{"speaker":"Crystal Vilkaitis","startTime":355.13,"endTime":358.89,"body":"\"if you plan on spending $250,"},{"speaker":"Crystal Vilkaitis","startTime":359.67,"endTime":360.95,"body":"your membership pays for itself.\""},{"speaker":"Crystal Vilkaitis","startTime":361.3,"endTime":368.05,"body":"And so I love this because it makes the"},{"speaker":"Crystal Vilkaitis","startTime":361.3,"endTime":368.05,"body":"customer feel like a part of something."},{"speaker":"Crystal Vilkaitis","startTime":368.55,"endTime":371.86,"body":"It shows me that, okay If I'm"},{"speaker":"Crystal Vilkaitis","startTime":368.55,"endTime":371.86,"body":"searching and I find a couple"},{"speaker":"Crystal Vilkaitis","startTime":371.86,"endTime":373.75,"body":"pieces like a couple pieces for me."},{"speaker":"Crystal Vilkaitis","startTime":373.75,"endTime":376.62,"body":"And I'm gonna give my mom something and"},{"speaker":"Crystal Vilkaitis","startTime":373.75,"endTime":376.62,"body":"I'm gonna spend like four hundred dollars."},{"speaker":"Crystal Vilkaitis","startTime":376.98,"endTime":380.21,"body":"She's helping save me money by me joining."},{"speaker":"Crystal Vilkaitis","startTime":380.4,"endTime":384.299,"body":"So I feel taken care of It's not"},{"speaker":"Crystal Vilkaitis","startTime":380.4,"endTime":384.299,"body":"about like, \"oh, I'm trying to be like"},{"speaker":"Crystal Vilkaitis","startTime":384.45,"endTime":385.93,"body":"push membership or sell membership.\""},{"speaker":"Crystal Vilkaitis","startTime":385.93,"endTime":390.43,"body":"It's about taking care of your customers"},{"speaker":"Crystal Vilkaitis","startTime":385.93,"endTime":390.43,"body":"and connecting with them in new ways"},{"speaker":"Crystal Vilkaitis","startTime":390.67,"endTime":396.04,"body":"that gets them to buy more, feel"},{"speaker":"Crystal Vilkaitis","startTime":390.67,"endTime":396.04,"body":"exclusive and feel part of your world."},{"speaker":"Crystal Vilkaitis","startTime":396.3,"endTime":398.23,"body":"And so I really, for me."},{"speaker":"Crystal Vilkaitis","startTime":398.42,"endTime":400.98,"body":"Look, I ran a membership"},{"speaker":"Crystal Vilkaitis","startTime":398.42,"endTime":400.98,"body":"website for 12 years."},{"speaker":"Crystal Vilkaitis","startTime":400.99,"endTime":401.99,"body":"Over 12 years now."},{"speaker":"Crystal Vilkaitis","startTime":402.7,"endTime":407.745,"body":"You have a lot of membership websites out"},{"speaker":"Crystal Vilkaitis","startTime":402.7,"endTime":407.745,"body":"there, like information websites, but you"},{"speaker":"Crystal Vilkaitis","startTime":407.745,"endTime":410.705,"body":"don't see a lot from the product example."},{"speaker":"Crystal Vilkaitis","startTime":411.005,"endTime":414.765,"body":"Now you do see a lot of loyalty"},{"speaker":"Crystal Vilkaitis","startTime":411.005,"endTime":414.765,"body":"where based off of your spending"},{"speaker":"Crystal Vilkaitis","startTime":414.775,"endTime":419.335,"body":"or visits in or combination of"},{"speaker":"Crystal Vilkaitis","startTime":414.775,"endTime":419.335,"body":"those two things, you can rack up"},{"speaker":"Crystal Vilkaitis","startTime":419.335,"endTime":421.595,"body":"points and then see those discounts."},{"speaker":"Crystal Vilkaitis","startTime":421.935,"endTime":423.615,"body":"But with this, this is different."},{"speaker":"Crystal Vilkaitis","startTime":423.615,"endTime":428.45,"body":"This is a revenue driver where you are"},{"speaker":"Crystal Vilkaitis","startTime":423.615,"endTime":428.45,"body":"spending, you know, in Ann's case, $50"},{"speaker":"Crystal Vilkaitis","startTime":428.45,"endTime":430.37,"body":"a year to be a part of the membership."},{"speaker":"Crystal Vilkaitis","startTime":430.75,"endTime":435.38,"body":"But then it's getting you a birthday"},{"speaker":"Crystal Vilkaitis","startTime":430.75,"endTime":435.38,"body":"gift, free ring sizer, white glove,"},{"speaker":"Crystal Vilkaitis","startTime":435.38,"endTime":438.36,"body":"customer service, other surprises"},{"speaker":"Crystal Vilkaitis","startTime":435.38,"endTime":438.36,"body":"and perks throughout the year."},{"speaker":"Crystal Vilkaitis","startTime":438.77,"endTime":442.93,"body":"She has early access to special"},{"speaker":"Crystal Vilkaitis","startTime":438.77,"endTime":442.93,"body":"offer, sales, and events and a"},{"speaker":"Crystal Vilkaitis","startTime":442.93,"endTime":445.63,"body":"member only portal, which I love."},{"speaker":"Crystal Vilkaitis","startTime":445.63,"endTime":448.8,"body":"So when you go to her"},{"speaker":"Crystal Vilkaitis","startTime":445.63,"endTime":448.8,"body":"website, there's VIP vault."},{"speaker":"Crystal Vilkaitis","startTime":449.74,"endTime":451.74,"body":"And she's doing such a good"},{"speaker":"Crystal Vilkaitis","startTime":449.74,"endTime":451.74,"body":"job because she has just Shop,"},{"speaker":"Crystal Vilkaitis","startTime":451.88,"endTime":454.78,"body":"VIP Vault, and Talisman Quiz."},{"speaker":"Crystal Vilkaitis","startTime":455.15,"endTime":458.39,"body":"So she has a quiz to help"},{"speaker":"Crystal Vilkaitis","startTime":455.15,"endTime":458.39,"body":"you find your perfect piece."},{"speaker":"Crystal Vilkaitis","startTime":458.83,"endTime":462.46,"body":"She's got the VIP Vault and people"},{"speaker":"Crystal Vilkaitis","startTime":458.83,"endTime":462.46,"body":"are like, \"Oh, I want to be VIP.\""},{"speaker":"Crystal Vilkaitis","startTime":462.58,"endTime":464.799,"body":"Like that is so strong and that's amazing."},{"speaker":"Crystal Vilkaitis","startTime":464.8,"endTime":466.91,"body":"That's the first thing I clicked"},{"speaker":"Crystal Vilkaitis","startTime":464.8,"endTime":466.91,"body":"on when I came to her website."},{"speaker":"Crystal Vilkaitis","startTime":467.24,"endTime":468.46,"body":"And then it's encouraging."},{"speaker":"Crystal Vilkaitis","startTime":468.46,"endTime":470.71,"body":"It says, \"Here's where you could"},{"speaker":"Crystal Vilkaitis","startTime":468.46,"endTime":470.71,"body":"log in,\" or \"Here's where you"},{"speaker":"Crystal Vilkaitis","startTime":470.71,"endTime":471.86,"body":"can learn more about the Vault.\""},{"speaker":"Crystal Vilkaitis","startTime":472.33,"endTime":475.53,"body":"So I just think she's doing a lot"},{"speaker":"Crystal Vilkaitis","startTime":472.33,"endTime":475.53,"body":"right with this membership, what"},{"speaker":"Crystal Vilkaitis","startTime":475.53,"endTime":478.21,"body":"she's offering, her titling of it."},{"speaker":"Crystal Vilkaitis","startTime":478.21,"endTime":479.78,"body":"Like awesome job, Ann."},{"speaker":"Crystal Vilkaitis","startTime":479.79,"endTime":483.27,"body":"And I think there's a lot of opportunities"},{"speaker":"Crystal Vilkaitis","startTime":479.79,"endTime":483.27,"body":"for retailers, our listeners,"},{"speaker":"Crystal Vilkaitis","startTime":483.28,"endTime":485.09,"body":"you possibly listening to this."},{"speaker":"Crystal Vilkaitis","startTime":485.209,"endTime":489.159,"body":"To offer a membership and maybe"},{"speaker":"Crystal Vilkaitis","startTime":485.209,"endTime":489.159,"body":"membership isn't right for you."},{"speaker":"Crystal Vilkaitis","startTime":489.529,"endTime":491.879,"body":"Maybe it's more about the loyalty program."},{"speaker":"Crystal Vilkaitis","startTime":492.179,"endTime":495.919,"body":"Like I mentioned, a certain amount of"},{"speaker":"Crystal Vilkaitis","startTime":492.179,"endTime":495.919,"body":"purchases gets you discounts or certain"},{"speaker":"Crystal Vilkaitis","startTime":495.919,"endTime":498.049,"body":"amount of times in gets you savings."},{"speaker":"Crystal Vilkaitis","startTime":498.559,"endTime":501.869,"body":"And this is actually, that's a"},{"speaker":"Crystal Vilkaitis","startTime":498.559,"endTime":501.869,"body":"perfect transition for our guests."},{"speaker":"Crystal Vilkaitis","startTime":501.869,"endTime":503.369,"body":"That's coming up on Sunday."},{"speaker":"Crystal Vilkaitis","startTime":503.419,"endTime":507.269,"body":"Our next guest is Nick McHenry,"},{"speaker":"Crystal Vilkaitis","startTime":503.419,"endTime":507.269,"body":"the founder of One Shop Retail."},{"speaker":"Crystal Vilkaitis","startTime":507.639,"endTime":509.049,"body":"He's got a loyalty platform."},{"speaker":"Crystal Vilkaitis","startTime":509.059,"endTime":511.879,"body":"And in that episode, we"},{"speaker":"Crystal Vilkaitis","startTime":509.059,"endTime":511.879,"body":"talk a lot about loyalty."},{"speaker":"Crystal Vilkaitis","startTime":512.049,"endTime":514.914,"body":"And in fact, I just listened to"},{"speaker":"Crystal Vilkaitis","startTime":512.049,"endTime":514.914,"body":"that episode again this morning."},{"speaker":"Crystal Vilkaitis","startTime":515.154,"endTime":518.104,"body":"Holy cow, Nick, like"},{"speaker":"Crystal Vilkaitis","startTime":515.154,"endTime":518.104,"body":"he has so much energy."},{"speaker":"Crystal Vilkaitis","startTime":518.104,"endTime":520.944,"body":"He's talking about so much, like"},{"speaker":"Crystal Vilkaitis","startTime":518.104,"endTime":520.944,"body":"we cover a lot in that episode."},{"speaker":"Crystal Vilkaitis","startTime":520.944,"endTime":523.934,"body":"So I hope you get to tune in,"},{"speaker":"Crystal Vilkaitis","startTime":520.944,"endTime":523.934,"body":"but it's a lot about loyalty."},{"speaker":"Crystal Vilkaitis","startTime":524.184,"endTime":527.734,"body":"So it's perfect timing coming off"},{"speaker":"Crystal Vilkaitis","startTime":524.184,"endTime":527.734,"body":"of this episode with Ann and how"},{"speaker":"Crystal Vilkaitis","startTime":527.734,"endTime":531.004,"body":"she's doing her loyalty through"},{"speaker":"Crystal Vilkaitis","startTime":527.734,"endTime":531.004,"body":"her membership and what she offers."},{"speaker":"Crystal Vilkaitis","startTime":531.264,"endTime":533.384,"body":"And I think that there's a"},{"speaker":"Crystal Vilkaitis","startTime":531.264,"endTime":533.384,"body":"good opportunity for you."},{"speaker":"Crystal Vilkaitis","startTime":533.384,"endTime":534.854,"body":"So maybe you're looking at membership."},{"speaker":"Crystal Vilkaitis","startTime":534.854,"endTime":536.324,"body":"Maybe you're looking at loyalty."},{"speaker":"Crystal Vilkaitis","startTime":536.584,"endTime":538.864,"body":"Definitely listen to Nick's"},{"speaker":"Crystal Vilkaitis","startTime":536.584,"endTime":538.864,"body":"episode, cause you're going to"},{"speaker":"Crystal Vilkaitis","startTime":538.864,"endTime":540.644,"body":"get additional ideas from him too."},{"speaker":"Crystal Vilkaitis","startTime":540.954,"endTime":546.584,"body":"But those were my big two takeaways is"},{"speaker":"Crystal Vilkaitis","startTime":540.954,"endTime":546.584,"body":"that weaving, infusing your personality"},{"speaker":"Crystal Vilkaitis","startTime":546.584,"endTime":548.964,"body":"and who you are into your store."},{"speaker":"Crystal Vilkaitis","startTime":549.204,"endTime":553.974,"body":"Showing that on email, social,"},{"speaker":"Crystal Vilkaitis","startTime":549.204,"endTime":553.974,"body":"in your store, being just"},{"speaker":"Crystal Vilkaitis","startTime":554.044,"endTime":555.414,"body":"allowing yourself to do that."},{"speaker":"Crystal Vilkaitis","startTime":555.634,"endTime":559.714,"body":"And then of course, offering something"},{"speaker":"Crystal Vilkaitis","startTime":555.634,"endTime":559.714,"body":"really special to your audience"},{"speaker":"Crystal Vilkaitis","startTime":559.714,"endTime":560.433,"body":"that creates that connection."},{"speaker":"Crystal Vilkaitis","startTime":560.714,"endTime":564.084,"body":"Relationships and creates more"},{"speaker":"Crystal Vilkaitis","startTime":560.714,"endTime":564.084,"body":"buying and creates loyalty."},{"speaker":"Crystal Vilkaitis","startTime":564.194,"endTime":566.314,"body":"Whether that's a loyalty"},{"speaker":"Crystal Vilkaitis","startTime":564.194,"endTime":566.314,"body":"program or memberships."},{"speaker":"Crystal Vilkaitis","startTime":566.434,"endTime":568.734,"body":"My big takeaways, I'd love"},{"speaker":"Crystal Vilkaitis","startTime":566.434,"endTime":568.734,"body":"to know your takeaways."},{"speaker":"Crystal Vilkaitis","startTime":568.754,"endTime":571.914,"body":"You could go to the Facebook group"},{"speaker":"Crystal Vilkaitis","startTime":568.754,"endTime":571.914,"body":"and go to facebook.com search"},{"speaker":"Crystal Vilkaitis","startTime":571.934,"endTime":574.454,"body":"for rooted in retail, join the"},{"speaker":"Crystal Vilkaitis","startTime":571.934,"endTime":574.454,"body":"group, introduce yourself, share"},{"speaker":"Crystal Vilkaitis","startTime":574.454,"endTime":575.614,"body":"with me what your takeaways were."},{"speaker":"Crystal Vilkaitis","startTime":576.014,"endTime":579.024,"body":"And I'd also love to know,"},{"speaker":"Crystal Vilkaitis","startTime":576.014,"endTime":579.024,"body":"do you have a membership?"},{"speaker":"Crystal Vilkaitis","startTime":579.499,"endTime":580.269,"body":"Share in that group."},{"speaker":"Crystal Vilkaitis","startTime":580.269,"endTime":582.209,"body":"Do you have a membership"},{"speaker":"Crystal Vilkaitis","startTime":580.269,"endTime":582.209,"body":"or a loyalty program?"},{"speaker":"Crystal Vilkaitis","startTime":582.339,"endTime":584.879,"body":"And if you're willing to share a"},{"speaker":"Crystal Vilkaitis","startTime":582.339,"endTime":584.879,"body":"little bit more about what you're"},{"speaker":"Crystal Vilkaitis","startTime":584.879,"endTime":588.069,"body":"doing in those, we all would love"},{"speaker":"Crystal Vilkaitis","startTime":584.879,"endTime":588.069,"body":"to hear what you're doing and to get"},{"speaker":"Crystal Vilkaitis","startTime":588.069,"endTime":589.729,"body":"some inspiration for you from you."},{"speaker":"Crystal Vilkaitis","startTime":589.979,"endTime":590.709,"body":"So please share."},{"speaker":"Crystal Vilkaitis","startTime":590.719,"endTime":593.099,"body":"If you don't have one, go to the group,"},{"speaker":"Crystal Vilkaitis","startTime":590.719,"endTime":593.099,"body":"see what other people are saying."},{"speaker":"Crystal Vilkaitis","startTime":593.349,"endTime":595.939,"body":"And remember that I am"},{"speaker":"Crystal Vilkaitis","startTime":593.349,"endTime":595.939,"body":"rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":596.129,"endTime":597.459,"body":"Have a great week ahead, bye."}]}