{"version":"1.0.0","segments":[{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":3.929,"body":"Today's episode"},{"speaker":"Crystal Vilkaitis","startTime":0.0,"endTime":3.929,"body":"is an inspiring story of how a very"},{"speaker":"Crystal Vilkaitis","startTime":3.929,"endTime":8.519,"body":"successful retailer pivoted during"},{"speaker":"Crystal Vilkaitis","startTime":3.929,"endTime":8.519,"body":"challenging times and what she did"},{"speaker":"Crystal Vilkaitis","startTime":8.52,"endTime":11.79,"body":"to really re imagine her business."},{"speaker":"Crystal Vilkaitis","startTime":12.17,"endTime":17.36,"body":"Today, I'm joined with the owner"},{"speaker":"Crystal Vilkaitis","startTime":12.17,"endTime":17.36,"body":"of Olive And Bette's, Stacey Pecor."},{"speaker":"Crystal Vilkaitis","startTime":17.425,"endTime":21.875,"body":"I just really love this woman, she"},{"speaker":"Crystal Vilkaitis","startTime":17.425,"endTime":21.875,"body":"is a powerhouse business owner."},{"speaker":"Crystal Vilkaitis","startTime":21.875,"endTime":27.124,"body":"And something I think that is Stacy's"},{"speaker":"Crystal Vilkaitis","startTime":21.875,"endTime":27.124,"body":"superpower is being more innovative"},{"speaker":"Crystal Vilkaitis","startTime":27.135,"endTime":33.055,"body":"and forward thinking and not afraid to"},{"speaker":"Crystal Vilkaitis","startTime":27.135,"endTime":33.055,"body":"take some risks and pivot when needed."},{"speaker":"Crystal Vilkaitis","startTime":33.065,"endTime":37.525,"body":"And, uh, she's breaking it down in"},{"speaker":"Crystal Vilkaitis","startTime":33.065,"endTime":37.525,"body":"this episode today, really pulling"},{"speaker":"Crystal Vilkaitis","startTime":37.525,"endTime":42.235,"body":"back the curtain on her decision making"},{"speaker":"Crystal Vilkaitis","startTime":37.525,"endTime":42.235,"body":"formula or framework, like what made"},{"speaker":"Crystal Vilkaitis","startTime":42.245,"endTime":45.905,"body":"her really re imagine her business"},{"speaker":"Crystal Vilkaitis","startTime":42.245,"endTime":45.905,"body":"and how she decided to move forward."},{"speaker":"Crystal Vilkaitis","startTime":46.195,"endTime":47.535,"body":"I love this story."},{"speaker":"Crystal Vilkaitis","startTime":47.555,"endTime":51.995,"body":"Now this episode, you know, you"},{"speaker":"Crystal Vilkaitis","startTime":47.555,"endTime":51.995,"body":"could tell Stacey invests in herself"},{"speaker":"Crystal Vilkaitis","startTime":52.035,"endTime":57.644,"body":"in business classes, in social"},{"speaker":"Crystal Vilkaitis","startTime":52.035,"endTime":57.644,"body":"media training, and she's bringing"},{"speaker":"Crystal Vilkaitis","startTime":57.645,"endTime":59.604,"body":"that education to you here today."},{"speaker":"Crystal Vilkaitis","startTime":59.604,"endTime":61.644,"body":"So that is such a gift for our listeners."},{"speaker":"Crystal Vilkaitis","startTime":61.645,"endTime":63.345,"body":"I'm really grateful for Stacey."},{"speaker":"Crystal Vilkaitis","startTime":63.605,"endTime":68.83,"body":"I also feel like this is sort of a"},{"speaker":"Crystal Vilkaitis","startTime":63.605,"endTime":68.83,"body":"a mini masterclass in social media."},{"speaker":"Crystal Vilkaitis","startTime":69.06,"endTime":73.3,"body":"You get to hear how Stacy is using"},{"speaker":"Crystal Vilkaitis","startTime":69.06,"endTime":73.3,"body":"social, like she's tactical today."},{"speaker":"Crystal Vilkaitis","startTime":73.3,"endTime":77.033,"body":"She shares the tool she uses,"},{"speaker":"Crystal Vilkaitis","startTime":73.3,"endTime":77.033,"body":"what she's looking for with her"},{"speaker":"Crystal Vilkaitis","startTime":77.043,"endTime":81.463,"body":"metrics,  she talks about the"},{"speaker":"Crystal Vilkaitis","startTime":77.043,"endTime":81.463,"body":"captions, she talks about advertising."},{"speaker":"Crystal Vilkaitis","startTime":82.033,"endTime":84.853,"body":"It's a mini masterclass and it is working."},{"speaker":"Crystal Vilkaitis","startTime":84.863,"endTime":86.933,"body":"She's selling through her social media."},{"speaker":"Crystal Vilkaitis","startTime":87.193,"endTime":88.903,"body":"She has over 10,000 followers."},{"speaker":"Crystal Vilkaitis","startTime":88.913,"endTime":90.873,"body":"You've got to go check"},{"speaker":"Crystal Vilkaitis","startTime":88.913,"endTime":90.873,"body":"her out on Instagram."},{"speaker":"Crystal Vilkaitis","startTime":90.873,"endTime":96.208,"body":"She's Olive and Betty's NYC,  which"},{"speaker":"Crystal Vilkaitis","startTime":90.873,"endTime":96.208,"body":"of course we will also link to in"},{"speaker":"Crystal Vilkaitis","startTime":96.258,"endTime":100.608,"body":"the show notes, but you are going to"},{"speaker":"Crystal Vilkaitis","startTime":96.258,"endTime":100.608,"body":"love this conversation with Stacy."},{"speaker":"Crystal Vilkaitis","startTime":100.608,"endTime":102.018,"body":"So let's dive in."},{"speaker":"Crystal Vilkaitis","startTime":107.148,"endTime":108.668,"body":"Welcome to Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":108.898,"endTime":110.668,"body":"I'm your host, Crystal Vilkaitis."},{"speaker":"Crystal Vilkaitis","startTime":111.048,"endTime":115.858,"body":"Here, we have engaging and informative"},{"speaker":"Crystal Vilkaitis","startTime":111.048,"endTime":115.858,"body":"conversations with successful indie"},{"speaker":"Crystal Vilkaitis","startTime":115.858,"endTime":117.578,"body":"retailers and industry experts."},{"speaker":"Crystal Vilkaitis","startTime":118.078,"endTime":120.678,"body":"Together, we learn, connect, and grow."},{"speaker":"Crystal Vilkaitis","startTime":121.248,"endTime":124.258,"body":"Don't miss our live after the"},{"speaker":"Crystal Vilkaitis","startTime":121.248,"endTime":124.258,"body":"show every Tuesday night in the"},{"speaker":"Crystal Vilkaitis","startTime":124.258,"endTime":125.878,"body":"Rooted in Retail Facebook group."},{"speaker":"Crystal Vilkaitis","startTime":126.648,"endTime":129.198,"body":"Alright, here's today's episode."},{"speaker":"Crystal Vilkaitis","startTime":132.756,"endTime":134.556,"body":"Stacey, welcome to Rooted in Retail."},{"speaker":"Crystal Vilkaitis","startTime":134.876,"endTime":135.906,"body":"I'm thrilled you're here."},{"speaker":"Stacey Pecor","startTime":136.126,"endTime":137.926,"body":"I'm so"},{"speaker":"Stacey Pecor","startTime":136.126,"endTime":137.926,"body":"happy to be here, Crystal."},{"speaker":"Stacey Pecor","startTime":137.936,"endTime":138.666,"body":"Thank you for asking."},{"speaker":"Crystal Vilkaitis","startTime":138.736,"endTime":140.996,"body":"Yes,"},{"speaker":"Crystal Vilkaitis","startTime":138.736,"endTime":140.996,"body":"so we get to be in person."},{"speaker":"Crystal Vilkaitis","startTime":140.996,"endTime":144.936,"body":"We're here in NY Now if you sell"},{"speaker":"Crystal Vilkaitis","startTime":140.996,"endTime":144.936,"body":"gifts, check out their market."},{"speaker":"Crystal Vilkaitis","startTime":144.936,"endTime":147.236,"body":"You could check them out"},{"speaker":"Crystal Vilkaitis","startTime":144.936,"endTime":147.236,"body":"online as well, nynow."},{"speaker":"Crystal Vilkaitis","startTime":147.246,"endTime":147.826,"body":"com."},{"speaker":"Crystal Vilkaitis","startTime":148.066,"endTime":152.156,"body":"Stacey, before we dive in, share a little"},{"speaker":"Crystal Vilkaitis","startTime":148.066,"endTime":152.156,"body":"bit about you and your retail journey."},{"speaker":"Crystal Vilkaitis","startTime":153.351,"endTime":154.081,"body":"That's a big question."},{"speaker":"Crystal Vilkaitis","startTime":154.961,"endTime":159.601,"body":"Yeah, so I grew up in Burlington,"},{"speaker":"Crystal Vilkaitis","startTime":154.961,"endTime":159.601,"body":"Vermont and my mother owned a Papa"},{"speaker":"Crystal Vilkaitis","startTime":159.601,"endTime":164.411,"body":"Gallo shoe store and she would"},{"speaker":"Crystal Vilkaitis","startTime":159.601,"endTime":164.411,"body":"take me on buying trips to New York"},{"speaker":"Crystal Vilkaitis","startTime":164.411,"endTime":166.171,"body":"and come to trade shows like this."},{"speaker":"Crystal Vilkaitis","startTime":166.231,"endTime":166.651,"body":"Love it."},{"speaker":"Crystal Vilkaitis","startTime":166.991,"endTime":174.081,"body":"And I fell in love with the city"},{"speaker":"Crystal Vilkaitis","startTime":166.991,"endTime":174.081,"body":"and sort of the glamor of retail."},{"speaker":"Crystal Vilkaitis","startTime":174.111,"endTime":179.761,"body":"Yeah, and so when I graduated from"},{"speaker":"Crystal Vilkaitis","startTime":174.111,"endTime":179.761,"body":"college, I came directly to New York City."},{"speaker":"Crystal Vilkaitis","startTime":180.241,"endTime":185.571,"body":"I worked for a textile company"},{"speaker":"Crystal Vilkaitis","startTime":180.241,"endTime":185.571,"body":"who sold fabrics to manufacturers."},{"speaker":"Crystal Vilkaitis","startTime":185.781,"endTime":191.411,"body":"And I met a girl around my age,"},{"speaker":"Crystal Vilkaitis","startTime":185.781,"endTime":191.411,"body":"20 something, and she owned a"},{"speaker":"Crystal Vilkaitis","startTime":191.411,"endTime":194.151,"body":"sachet company called Touch of Ivy."},{"speaker":"Crystal Vilkaitis","startTime":194.991,"endTime":199.061,"body":"And I said I had this idea to"},{"speaker":"Crystal Vilkaitis","startTime":194.991,"endTime":199.061,"body":"put scarves in a tissue box."},{"speaker":"Crystal Vilkaitis","startTime":199.921,"endTime":204.691,"body":"And the next day she sent me a form"},{"speaker":"Crystal Vilkaitis","startTime":199.921,"endTime":204.691,"body":"to fill out to start my own business."},{"speaker":"Crystal Vilkaitis","startTime":205.221,"endTime":205.921,"body":"Wow."},{"speaker":"Stacey Pecor","startTime":206.638,"endTime":209.558,"body":"You know, as luck had"},{"speaker":"Stacey Pecor","startTime":206.638,"endTime":209.558,"body":"it, I put these scarves in a tissue box"},{"speaker":"Stacey Pecor","startTime":209.558,"endTime":212.138,"body":"and sold them to stores for holiday."},{"speaker":"Stacey Pecor","startTime":212.668,"endTime":219.238,"body":"And I sold them to Bloomingdale's and"},{"speaker":"Stacey Pecor","startTime":212.668,"endTime":219.238,"body":"Neiman Marcus and Barney's and then sort"},{"speaker":"Stacey Pecor","startTime":219.238,"endTime":222.928,"body":"of my wholesale retail journey began."},{"speaker":"Stacey Pecor","startTime":222.968,"endTime":226.148,"body":"Yeah, and I had a friend in"},{"speaker":"Stacey Pecor","startTime":222.968,"endTime":226.148,"body":"Burlington, Vermont who was like,"},{"speaker":"Stacey Pecor","startTime":226.148,"endTime":227.488,"body":"would you open a store with me?"},{"speaker":"Stacey Pecor","startTime":228.373,"endTime":229.493,"body":"I was like, okay."},{"speaker":"Stacey Pecor","startTime":230.163,"endTime":234.803,"body":"So we opened a store in"},{"speaker":"Stacey Pecor","startTime":230.163,"endTime":234.803,"body":"this old wool and mill."},{"speaker":"Stacey Pecor","startTime":234.993,"endTime":235.553,"body":"Oh cool."},{"speaker":"Stacey Pecor","startTime":235.923,"endTime":242.013,"body":"And I opened across this hall"},{"speaker":"Stacey Pecor","startTime":235.923,"endTime":242.013,"body":"from my mother and  Sean and I"},{"speaker":"Stacey Pecor","startTime":242.193,"endTime":247.643,"body":"wanted to pick two girls names"},{"speaker":"Stacey Pecor","startTime":242.193,"endTime":247.643,"body":"and we didn't love Stacy and Sean."},{"speaker":"Stacey Pecor","startTime":248.193,"endTime":251.273,"body":"So we picked Olive Oil and Betty Boop."},{"speaker":"Stacey Pecor","startTime":251.773,"endTime":252.423,"body":"Love it."},{"speaker":"Stacey Pecor","startTime":252.683,"endTime":259.668,"body":"And we spelled Bette like Bette Davis,"},{"speaker":"Stacey Pecor","startTime":252.683,"endTime":259.668,"body":"and we did that because at that time"},{"speaker":"Stacey Pecor","startTime":259.668,"endTime":263.268,"body":"there was a brand new snowboarding"},{"speaker":"Stacey Pecor","startTime":259.668,"endTime":263.268,"body":"company starting called Burton Snowboards."},{"speaker":"Stacey Pecor","startTime":264.488,"endTime":267.338,"body":"And they had an all female"},{"speaker":"Stacey Pecor","startTime":264.488,"endTime":267.338,"body":"team called Team Bette."},{"speaker":"Stacey Pecor","startTime":267.508,"endTime":269.748,"body":"Oh, and they spelled it like Bette Davis."},{"speaker":"Stacey Pecor","startTime":269.978,"endTime":274.168,"body":"Okay, and So we opened"},{"speaker":"Stacey Pecor","startTime":269.978,"endTime":274.168,"body":"in Burlington, Vermont."},{"speaker":"Stacey Pecor","startTime":274.258,"endTime":275.718,"body":"I was living in New York City."},{"speaker":"Stacey Pecor","startTime":276.373,"endTime":281.083,"body":"And two weeks into opening the store,"},{"speaker":"Stacey Pecor","startTime":276.373,"endTime":281.083,"body":"my partner was like, I hate this."},{"speaker":"Stacey Pecor","startTime":282.003,"endTime":282.363,"body":"Oh boy."},{"speaker":"Stacey Pecor","startTime":282.373,"endTime":283.103,"body":"I was like, what?"},{"speaker":"Stacey Pecor","startTime":284.123,"endTime":286.943,"body":"She's like, I hate the"},{"speaker":"Stacey Pecor","startTime":284.123,"endTime":286.943,"body":"weekends, I hate the nights."},{"speaker":"Stacey Pecor","startTime":287.863,"endTime":288.733,"body":"She's like, I'm out."},{"speaker":"Stacey Pecor","startTime":289.063,"endTime":291.053,"body":"And I was like, you can't be out."},{"speaker":"Stacey Pecor","startTime":291.083,"endTime":292.223,"body":"I live in New York City."},{"speaker":"Stacey Pecor","startTime":292.223,"endTime":292.353,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":293.293,"endTime":295.093,"body":"So, and we had a bank loan."},{"speaker":"Stacey Pecor","startTime":295.093,"endTime":297.223,"body":"I was like, we owe the bank $50,000."},{"speaker":"Stacey Pecor","startTime":297.243,"endTime":298.733,"body":"What are we doing?"},{"speaker":"Stacey Pecor","startTime":298.743,"endTime":299.323,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":300.113,"endTime":301.503,"body":"So, I moved home."},{"speaker":"Stacey Pecor","startTime":301.858,"endTime":304.238,"body":"I'm like, \"Hi mom, hi dad,"},{"speaker":"Stacey Pecor","startTime":301.858,"endTime":304.238,"body":"this is what you want."},{"speaker":"Stacey Pecor","startTime":304.258,"endTime":307.928,"body":"You're 20 something back in"},{"speaker":"Stacey Pecor","startTime":304.258,"endTime":307.928,"body":"your house and I need money.\""},{"speaker":"Stacey Pecor","startTime":308.418,"endTime":313.618,"body":"Yes, so That's how I ended"},{"speaker":"Stacey Pecor","startTime":308.418,"endTime":313.618,"body":"up running Olive and Betty's."},{"speaker":"Stacey Pecor","startTime":313.638,"endTime":317.508,"body":"My wholesale sort of dwindled"},{"speaker":"Stacey Pecor","startTime":313.638,"endTime":317.508,"body":"because I focused on the retail."},{"speaker":"Crystal Vilkaitis","startTime":317.508,"endTime":317.988,"body":"Sure."},{"speaker":"Stacey Pecor","startTime":318.241,"endTime":319.221,"body":"I was married at the time."},{"speaker":"Stacey Pecor","startTime":319.221,"endTime":323.061,"body":"My husband got a job in the city"},{"speaker":"Stacey Pecor","startTime":319.221,"endTime":323.061,"body":"and I opened on the Upper West Side."},{"speaker":"Crystal Vilkaitis","startTime":323.251,"endTime":325.781,"body":"Okay, and did"},{"speaker":"Crystal Vilkaitis","startTime":323.251,"endTime":325.781,"body":"you move that store from Vermont?"},{"speaker":"Stacey Pecor","startTime":326.051,"endTime":326.411,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":326.481,"endTime":327.131,"body":"Okay, yeah."},{"speaker":"Stacey Pecor","startTime":327.401,"endTime":327.761,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":327.821,"endTime":331.241,"body":"So,  yeah, we opened on the Upper"},{"speaker":"Stacey Pecor","startTime":327.821,"endTime":331.241,"body":"West Side on Columbus Avenue."},{"speaker":"Stacey Pecor","startTime":331.808,"endTime":332.678,"body":"That sort of started."},{"speaker":"Crystal Vilkaitis","startTime":332.698,"endTime":333.758,"body":"That's"},{"speaker":"Crystal Vilkaitis","startTime":332.698,"endTime":333.758,"body":"kind of your journey."},{"speaker":"Crystal Vilkaitis","startTime":333.768,"endTime":338.048,"body":"And then we'll get more in because"},{"speaker":"Crystal Vilkaitis","startTime":333.768,"endTime":338.048,"body":"we've had some transitions here, which"},{"speaker":"Crystal Vilkaitis","startTime":338.068,"endTime":342.178,"body":"I want to talk about because you've made"},{"speaker":"Crystal Vilkaitis","startTime":338.068,"endTime":342.178,"body":"a significant pivot in your business."},{"speaker":"Crystal Vilkaitis","startTime":342.378,"endTime":344.808,"body":"And so will you share what you did?"},{"speaker":"Stacey Pecor","startTime":344.998,"endTime":352.828,"body":"Yes, so I had four stores"},{"speaker":"Stacey Pecor","startTime":344.998,"endTime":352.828,"body":"in Manhattan and really our little store"},{"speaker":"Stacey Pecor","startTime":352.958,"endTime":358.188,"body":"that we started on Columbus Avenue set"},{"speaker":"Stacey Pecor","startTime":352.958,"endTime":358.188,"body":"up a business model for us because that"},{"speaker":"Stacey Pecor","startTime":358.188,"endTime":360.548,"body":"store was only 300 square feet, okay."},{"speaker":"Stacey Pecor","startTime":360.888,"endTime":365.168,"body":"So we had a warehouse space right"},{"speaker":"Stacey Pecor","startTime":360.888,"endTime":365.168,"body":"around the corner from it and what"},{"speaker":"Stacey Pecor","startTime":365.168,"endTime":368.978,"body":"would happen was we would deliver"},{"speaker":"Stacey Pecor","startTime":365.168,"endTime":368.978,"body":"Merchandise to the warehouse in"},{"speaker":"Stacey Pecor","startTime":368.978,"endTime":370.668,"body":"the morning UPS would come in."},{"speaker":"Stacey Pecor","startTime":371.038,"endTime":375.178,"body":"We'd tag it, steam it, hang it,"},{"speaker":"Stacey Pecor","startTime":371.038,"endTime":375.178,"body":"and then bring it to the store,"},{"speaker":"Stacey Pecor","startTime":375.218,"endTime":376.568,"body":"and the store would sell it."},{"speaker":"Stacey Pecor","startTime":376.668,"endTime":379.488,"body":"And every morning it was a cycle."},{"speaker":"Stacey Pecor","startTime":379.558,"endTime":380.018,"body":"Wow."},{"speaker":"Stacey Pecor","startTime":380.718,"endTime":386.428,"body":"And what it did, was it created within"},{"speaker":"Stacey Pecor","startTime":380.718,"endTime":386.428,"body":"the community of the Upper West Side,"},{"speaker":"Stacey Pecor","startTime":386.448,"endTime":388.738,"body":"they knew they had to come every day."},{"speaker":"Stacey Pecor","startTime":388.798,"endTime":393.808,"body":"Because there was new product, and if they"},{"speaker":"Stacey Pecor","startTime":388.798,"endTime":393.808,"body":"didn't buy it that day, it would be gone."},{"speaker":"Crystal Vilkaitis","startTime":393.908,"endTime":394.278,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":394.528,"endTime":395.498,"body":"Oh, smart."},{"speaker":"Stacey Pecor","startTime":396.228,"endTime":397.408,"body":"I didn't think about it."},{"speaker":"Crystal Vilkaitis","startTime":397.878,"endTime":399.998,"body":"You're like, I'm"},{"speaker":"Crystal Vilkaitis","startTime":397.878,"endTime":399.998,"body":"300 square feet, what am I going to do?"},{"speaker":"Stacey Pecor","startTime":400.048,"endTime":400.448,"body":"Like, yeah."},{"speaker":"Stacey Pecor","startTime":401.168,"endTime":401.428,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":401.738,"endTime":406.128,"body":"And so we knew that we"},{"speaker":"Stacey Pecor","startTime":401.738,"endTime":406.128,"body":"had to buy to extinction."},{"speaker":"Stacey Pecor","startTime":406.888,"endTime":409.428,"body":"I mean, the basics we would"},{"speaker":"Stacey Pecor","startTime":406.888,"endTime":409.428,"body":"keep in stock like an A."},{"speaker":"Stacey Pecor","startTime":409.428,"endTime":409.708,"body":"G."},{"speaker":"Stacey Pecor","startTime":409.708,"endTime":413.938,"body":"jean, but all the rest, the fluff"},{"speaker":"Stacey Pecor","startTime":409.708,"endTime":413.938,"body":"and the new stuff and the exciting"},{"speaker":"Stacey Pecor","startTime":413.938,"endTime":416.948,"body":"stuff would come in and go out and"},{"speaker":"Stacey Pecor","startTime":413.938,"endTime":416.948,"body":"we really got to know our clients"},{"speaker":"Stacey Pecor","startTime":417.008,"endTime":418.168,"body":"because they were in and out."},{"speaker":"Stacey Pecor","startTime":418.648,"endTime":421.518,"body":"They would walk their dogs by,"},{"speaker":"Stacey Pecor","startTime":418.648,"endTime":421.518,"body":"we knew what was in their closet,"},{"speaker":"Stacey Pecor","startTime":421.518,"endTime":424.798,"body":"where their kids were going to"},{"speaker":"Stacey Pecor","startTime":421.518,"endTime":424.798,"body":"school and it was a real community."},{"speaker":"Stacey Pecor","startTime":424.808,"endTime":425.288,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":425.668,"endTime":428.178,"body":"So we thought, where can we do this again?"},{"speaker":"Stacey Pecor","startTime":428.178,"endTime":431.098,"body":"And we opened on the upper"},{"speaker":"Stacey Pecor","startTime":428.178,"endTime":431.098,"body":"east side on Madison Avenue."},{"speaker":"Stacey Pecor","startTime":431.638,"endTime":434.278,"body":"And then we opened in Soho."},{"speaker":"Stacey Pecor","startTime":434.408,"endTime":436.208,"body":"Then we opened on Bleaker Street."},{"speaker":"Stacey Pecor","startTime":436.863,"endTime":440.503,"body":"And everyone always used to say to me,"},{"speaker":"Stacey Pecor","startTime":436.863,"endTime":440.503,"body":"like, \"Why are you only in New York?"},{"speaker":"Stacey Pecor","startTime":440.503,"endTime":442.423,"body":"You need to go outside the city.\""},{"speaker":"Stacey Pecor","startTime":443.503,"endTime":445.873,"body":"And I was like, \"I want"},{"speaker":"Stacey Pecor","startTime":443.503,"endTime":445.873,"body":"to be like Fred Siegel."},{"speaker":"Stacey Pecor","startTime":445.873,"endTime":451.243,"body":"I want you to land on your plane and"},{"speaker":"Stacey Pecor","startTime":445.873,"endTime":451.243,"body":"come directly to us because only in"},{"speaker":"Stacey Pecor","startTime":451.243,"endTime":453.463,"body":"New York can you get Olive and Bette.\""},{"speaker":"Stacey Pecor","startTime":453.923,"endTime":460.113,"body":"And we really built a brand like people"},{"speaker":"Stacey Pecor","startTime":453.923,"endTime":460.113,"body":"knew us outside New York, and we wanted"},{"speaker":"Stacey Pecor","startTime":460.133,"endTime":462.533,"body":"to be New York City's neighborhood store."},{"speaker":"Crystal Vilkaitis","startTime":462.583,"endTime":463.403,"body":"Yeah, love it."},{"speaker":"Stacey Pecor","startTime":463.743,"endTime":464.873,"body":"And then COVID hit."},{"speaker":"Crystal Vilkaitis","startTime":465.993,"endTime":468.813,"body":"Yep"},{"speaker":"Crystal Vilkaitis","startTime":465.993,"endTime":468.813,"body":"and not in New York City."},{"speaker":"Stacey Pecor","startTime":469.473,"endTime":471.993,"body":"I mean,"},{"speaker":"Stacey Pecor","startTime":469.473,"endTime":471.993,"body":"I was closed overnight."},{"speaker":"Stacey Pecor","startTime":472.523,"endTime":476.983,"body":"And we had four stores, we had a"},{"speaker":"Stacey Pecor","startTime":472.523,"endTime":476.983,"body":"warehouse, we had, you know, our"},{"speaker":"Stacey Pecor","startTime":477.023,"endTime":480.163,"body":"offices, we had a lot of employees."},{"speaker":"Stacey Pecor","startTime":481.003,"endTime":483.358,"body":"And  we were done."},{"speaker":"Stacey Pecor","startTime":483.588,"endTime":486.388,"body":"Yeah, you know it we"},{"speaker":"Stacey Pecor","startTime":483.588,"endTime":486.388,"body":"were just we were closed."},{"speaker":"Stacey Pecor","startTime":487.015,"endTime":490.435,"body":"The governor said, if you have"},{"speaker":"Stacey Pecor","startTime":487.015,"endTime":490.435,"body":"employees what you have to do really"},{"speaker":"Stacey Pecor","startTime":490.435,"endTime":494.285,"body":"fast is you've got to furlough them"},{"speaker":"Stacey Pecor","startTime":490.435,"endTime":494.285,"body":"because as fast as you furlough them"},{"speaker":"Stacey Pecor","startTime":494.285,"endTime":497.035,"body":"they can get unemployment, okay."},{"speaker":"Stacey Pecor","startTime":497.615,"endTime":502.545,"body":"So, I furloughed all of my employees but"},{"speaker":"Stacey Pecor","startTime":497.615,"endTime":502.545,"body":"Anthony, who's been with me 25 years."},{"speaker":"Stacey Pecor","startTime":502.545,"endTime":507.145,"body":"Who does all my financial things,"},{"speaker":"Stacey Pecor","startTime":502.545,"endTime":507.145,"body":"and I thought, \"the two of us are"},{"speaker":"Stacey Pecor","startTime":507.145,"endTime":508.535,"body":"going to have to navigate this.\""},{"speaker":"Stacey Pecor","startTime":508.635,"endTime":508.985,"body":"Right."},{"speaker":"Stacey Pecor","startTime":509.005,"endTime":512.235,"body":"And we have four stores worth of"},{"speaker":"Stacey Pecor","startTime":509.005,"endTime":512.235,"body":"inventory, and what are we going to do?"},{"speaker":"Stacey Pecor","startTime":512.925,"endTime":517.375,"body":"So, that was on a Friday, and on Saturday"},{"speaker":"Stacey Pecor","startTime":512.925,"endTime":517.375,"body":"I had a little pity party for myself."},{"speaker":"Crystal Vilkaitis","startTime":517.375,"endTime":517.822,"body":"Uh huh."},{"speaker":"Crystal Vilkaitis","startTime":518.102,"endTime":518.642,"body":"Yes."},{"speaker":"Stacey Pecor","startTime":519.402,"endTime":522.82,"body":"Sunday I called my"},{"speaker":"Stacey Pecor","startTime":519.402,"endTime":522.82,"body":"manager from Madison Avenue and"},{"speaker":"Stacey Pecor","startTime":522.82,"endTime":524.91,"body":"said, \"Are you ready for a wild ride?"},{"speaker":"Stacey Pecor","startTime":524.92,"endTime":528.76,"body":"Cause we have four stores worth of"},{"speaker":"Stacey Pecor","startTime":524.92,"endTime":528.76,"body":"inventory and we have to sell it.\""},{"speaker":"Crystal Vilkaitis","startTime":528.79,"endTime":529.21,"body":"Yes."},{"speaker":"Stacey Pecor","startTime":530.44,"endTime":534.48,"body":"So, at the time, I had just"},{"speaker":"Stacey Pecor","startTime":530.44,"endTime":534.48,"body":"gotten divorced, I had just sold my house."},{"speaker":"Stacey Pecor","startTime":535.06,"endTime":540.02,"body":"I was in a little cottage, temporarily"},{"speaker":"Stacey Pecor","startTime":535.06,"endTime":540.02,"body":"to get my son through high school,"},{"speaker":"Stacey Pecor","startTime":540.83,"endTime":543.96,"body":"and I was like, \"Let's go.\""},{"speaker":"Stacey Pecor","startTime":544.31,"endTime":548.03,"body":"So we started selling on"},{"speaker":"Stacey Pecor","startTime":544.31,"endTime":548.03,"body":"Facebook and Instagram, setting"},{"speaker":"Stacey Pecor","startTime":548.03,"endTime":549.36,"body":"up virtual appointments."},{"speaker":"Stacey Pecor","startTime":549.36,"endTime":550.8,"body":"We did not have a website."},{"speaker":"Stacey Pecor","startTime":550.98,"endTime":556.05,"body":"Okay, and we just sort of put"},{"speaker":"Stacey Pecor","startTime":550.98,"endTime":556.05,"body":"our heads down and went for it."},{"speaker":"Stacey Pecor","startTime":556.79,"endTime":561.41,"body":"And then the city council said, if"},{"speaker":"Stacey Pecor","startTime":556.79,"endTime":561.41,"body":"you've signed personally on any of"},{"speaker":"Stacey Pecor","startTime":561.41,"endTime":566.632,"body":"your leases, you have until September"},{"speaker":"Stacey Pecor","startTime":561.41,"endTime":566.632,"body":"1st to renegotiate out of these."},{"speaker":"Stacey Pecor","startTime":567.702,"endTime":571.102,"body":"And I was like, I'm on"},{"speaker":"Stacey Pecor","startTime":567.702,"endTime":571.102,"body":"six leases, personally."},{"speaker":"Stacey Pecor","startTime":572.102,"endTime":574.532,"body":"I can't see a way forward."},{"speaker":"Stacey Pecor","startTime":574.592,"endTime":577.792,"body":"I just couldn't, like none of"},{"speaker":"Stacey Pecor","startTime":574.592,"endTime":577.792,"body":"my employees wanted to commute"},{"speaker":"Stacey Pecor","startTime":577.852,"endTime":579.422,"body":"into the city on the subway."},{"speaker":"Stacey Pecor","startTime":579.472,"endTime":583.342,"body":"Yeah, and we still weren't"},{"speaker":"Stacey Pecor","startTime":579.472,"endTime":583.342,"body":"allowed to do business."},{"speaker":"Stacey Pecor","startTime":583.422,"endTime":585.212,"body":"Yeah, we were a non essential business."},{"speaker":"Stacey Pecor","startTime":585.212,"endTime":590.287,"body":"So I was like, I just have"},{"speaker":"Stacey Pecor","startTime":585.212,"endTime":590.287,"body":"to take this opportunity and"},{"speaker":"Stacey Pecor","startTime":590.287,"endTime":591.917,"body":"negotiate out of these leases."},{"speaker":"Stacey Pecor","startTime":592.017,"endTime":594.167,"body":"I was in good standing"},{"speaker":"Stacey Pecor","startTime":592.017,"endTime":594.167,"body":"with all my landlords."},{"speaker":"Stacey Pecor","startTime":594.167,"endTime":596.847,"body":"I've been in most of"},{"speaker":"Stacey Pecor","startTime":594.167,"endTime":596.847,"body":"those buildings 25 years."},{"speaker":"Crystal Vilkaitis","startTime":596.987,"endTime":597.267,"body":"Wow."},{"speaker":"Stacey Pecor","startTime":597.717,"endTime":599.257,"body":"And they were so cool."},{"speaker":"Stacey Pecor","startTime":599.257,"endTime":600.997,"body":"They kept saying, well, you can stay."},{"speaker":"Stacey Pecor","startTime":601.127,"endTime":602.847,"body":"Like, you don't have to pay rent."},{"speaker":"Stacey Pecor","startTime":603.087,"endTime":605.137,"body":"And I was like, I can't stay."},{"speaker":"Stacey Pecor","startTime":605.307,"endTime":607.227,"body":"I need fresh inventory."},{"speaker":"Stacey Pecor","startTime":607.437,"endTime":610.097,"body":"I just could not, for the"},{"speaker":"Stacey Pecor","startTime":607.437,"endTime":610.097,"body":"life of me, see a way out."},{"speaker":"Stacey Pecor","startTime":611.037,"endTime":613.487,"body":"So I negotiated out of the leases."},{"speaker":"Stacey Pecor","startTime":613.737,"endTime":617.947,"body":"Janie and I sold through the"},{"speaker":"Stacey Pecor","startTime":613.737,"endTime":617.947,"body":"summer  from the cottage."},{"speaker":"Stacey Pecor","startTime":618.427,"endTime":618.987,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":619.337,"endTime":621.077,"body":"We couldn't see New York city opening."},{"speaker":"Stacey Pecor","startTime":621.077,"endTime":622.797,"body":"Like there was no, still no action."},{"speaker":"Stacey Pecor","startTime":622.817,"endTime":628.767,"body":"So we said, let's look at our 17,"},{"speaker":"Stacey Pecor","startTime":622.817,"endTime":628.767,"body":"000 clients in our database and let's"},{"speaker":"Stacey Pecor","startTime":628.767,"endTime":631.197,"body":"figure out what the next move is."},{"speaker":"Stacey Pecor","startTime":632.097,"endTime":637.927,"body":"And we looked and we were like,"},{"speaker":"Stacey Pecor","startTime":632.097,"endTime":637.927,"body":"\"okay, Greenwich, Connecticut is open."},{"speaker":"Stacey Pecor","startTime":638.507,"endTime":640.407,"body":"Like there's outside dining."},{"speaker":"Stacey Pecor","startTime":640.427,"endTime":641.497,"body":"Tiffany's is open."},{"speaker":"Stacey Pecor","startTime":641.577,"endTime":642.537,"body":"Hermes is open."},{"speaker":"Stacey Pecor","startTime":642.537,"endTime":644.317,"body":"Like that's our clients."},{"speaker":"Stacey Pecor","startTime":645.327,"endTime":647.267,"body":"How about we pop up in"},{"speaker":"Stacey Pecor","startTime":645.327,"endTime":647.267,"body":"Greenwich, Connecticut?\""},{"speaker":"Stacey Pecor","startTime":647.477,"endTime":647.677,"body":"P."},{"speaker":"Stacey Pecor","startTime":647.677,"endTime":647.917,"body":"S."},{"speaker":"Stacey Pecor","startTime":647.917,"endTime":650.507,"body":"Neither one of us had"},{"speaker":"Stacey Pecor","startTime":647.917,"endTime":650.507,"body":"ever been to Greenwich."},{"speaker":"Stacey Pecor","startTime":651.807,"endTime":652.617,"body":"Wow."},{"speaker":"Stacey Pecor","startTime":652.892,"endTime":656.972,"body":"So we're like, okay, we found a lease."},{"speaker":"Stacey Pecor","startTime":657.682,"endTime":660.412,"body":"I remember sitting like having"},{"speaker":"Stacey Pecor","startTime":657.682,"endTime":660.412,"body":"dinner and I was like, \"I"},{"speaker":"Stacey Pecor","startTime":660.412,"endTime":661.702,"body":"don't know if I can do this.\""},{"speaker":"Stacey Pecor","startTime":662.322,"endTime":665.552,"body":"And my boyfriend's like, \"Your"},{"speaker":"Stacey Pecor","startTime":662.322,"endTime":665.552,"body":"client is here, just try it.\""},{"speaker":"Stacey Pecor","startTime":665.942,"endTime":670.082,"body":"So I went, I had never seen my apartment."},{"speaker":"Crystal Vilkaitis","startTime":670.082,"endTime":671.612,"body":"Oh my goodness."},{"speaker":"Stacey Pecor","startTime":671.902,"endTime":672.652,"body":"Straight there."},{"speaker":"Stacey Pecor","startTime":672.712,"endTime":676.845,"body":"We opened, we popped up and"},{"speaker":"Stacey Pecor","startTime":672.712,"endTime":676.845,"body":"we've been there for years."},{"speaker":"Crystal Vilkaitis","startTime":676.905,"endTime":677.435,"body":"Wow."},{"speaker":"Stacey Pecor","startTime":677.865,"endTime":682.395,"body":"So, and we started"},{"speaker":"Stacey Pecor","startTime":677.865,"endTime":682.395,"body":"online site to sell merchandise to."},{"speaker":"Crystal Vilkaitis","startTime":682.495,"endTime":685.865,"body":"Okay, so you really"},{"speaker":"Crystal Vilkaitis","startTime":682.495,"endTime":685.865,"body":"made that decision to go to Connecticut"},{"speaker":"Crystal Vilkaitis","startTime":685.865,"endTime":689.525,"body":"purely based on where majority"},{"speaker":"Crystal Vilkaitis","startTime":685.865,"endTime":689.525,"body":"of our customers and what's open."},{"speaker":"Stacey Pecor","startTime":691.015,"endTime":692.605,"body":"Okay, yes."},{"speaker":"Stacey Pecor","startTime":692.605,"endTime":697.895,"body":"And there, I couldn't see at that"},{"speaker":"Stacey Pecor","startTime":692.605,"endTime":697.895,"body":"point when New York was going to open."},{"speaker":"Stacey Pecor","startTime":697.905,"endTime":698.515,"body":"Who knew?"},{"speaker":"Crystal Vilkaitis","startTime":698.945,"endTime":701.105,"body":"And when it was"},{"speaker":"Crystal Vilkaitis","startTime":698.945,"endTime":701.105,"body":"going to be, what would it be like?"},{"speaker":"Crystal Vilkaitis","startTime":701.195,"endTime":702.585,"body":"You know, that was a big question mark."},{"speaker":"Stacey Pecor","startTime":703.425,"endTime":709.725,"body":"And like, even in Soho,"},{"speaker":"Stacey Pecor","startTime":703.425,"endTime":709.725,"body":"there was looting, and we were trying"},{"speaker":"Stacey Pecor","startTime":709.725,"endTime":715.095,"body":"to board up our location so they didn't"},{"speaker":"Stacey Pecor","startTime":709.725,"endTime":715.095,"body":"steal the merchandise, like I just"},{"speaker":"Stacey Pecor","startTime":715.285,"endTime":718.395,"body":"couldn't see a path forward for us."},{"speaker":"Crystal Vilkaitis","startTime":718.645,"endTime":718.955,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":719.395,"endTime":720.985,"body":"Well, so you forged a new path."},{"speaker":"Crystal Vilkaitis","startTime":721.175,"endTime":724.2,"body":"Yes and it sounds like"},{"speaker":"Crystal Vilkaitis","startTime":721.175,"endTime":724.2,"body":"it's going really well."},{"speaker":"Crystal Vilkaitis","startTime":724.47,"endTime":726.37,"body":"And so tell us about this store now."},{"speaker":"Stacey Pecor","startTime":727.07,"endTime":732.81,"body":"So we were in a traditional"},{"speaker":"Stacey Pecor","startTime":727.07,"endTime":732.81,"body":"retail location on Greenwich Avenue."},{"speaker":"Stacey Pecor","startTime":733.22,"endTime":735.72,"body":"And Greenwich Avenue, if you"},{"speaker":"Stacey Pecor","startTime":733.22,"endTime":735.72,"body":"don't know Greenwich Avenue,"},{"speaker":"Stacey Pecor","startTime":735.77,"endTime":737.38,"body":"is similar to Madison Avenue."},{"speaker":"Stacey Pecor","startTime":737.62,"endTime":739.36,"body":"Very, very, very high end."},{"speaker":"Stacey Pecor","startTime":740.265,"endTime":747.795,"body":"And business was fine and it was getting"},{"speaker":"Stacey Pecor","startTime":740.265,"endTime":747.795,"body":"ready to re sign my lease and I had been"},{"speaker":"Stacey Pecor","startTime":747.795,"endTime":754.485,"body":"driving by this old car dealership for"},{"speaker":"Stacey Pecor","startTime":747.795,"endTime":754.485,"body":"four years and I kept asking my broker, I"},{"speaker":"Stacey Pecor","startTime":754.485,"endTime":757.565,"body":"was like, \"I want to be in the dealership,"},{"speaker":"Stacey Pecor","startTime":754.485,"endTime":757.565,"body":"I want to be in the dealership, I"},{"speaker":"Stacey Pecor","startTime":757.575,"endTime":759.735,"body":"don't want to do traditional retail.\""},{"speaker":"Stacey Pecor","startTime":760.215,"endTime":761.945,"body":"I'm like sick of it."},{"speaker":"Stacey Pecor","startTime":762.245,"endTime":765.265,"body":"Like, honestly, I was just tired of it."},{"speaker":"Stacey Pecor","startTime":765.615,"endTime":769.945,"body":"And I said, he kept saying,"},{"speaker":"Stacey Pecor","startTime":765.615,"endTime":769.945,"body":"\"No, you don't want to be there."},{"speaker":"Stacey Pecor","startTime":769.945,"endTime":771.005,"body":"You don't want to be there.\""},{"speaker":"Stacey Pecor","startTime":771.005,"endTime":773.965,"body":"And he kept showing me these"},{"speaker":"Stacey Pecor","startTime":771.005,"endTime":773.965,"body":"spaces on Greenwich Avenue."},{"speaker":"Stacey Pecor","startTime":774.005,"endTime":778.575,"body":"And I was like, I really don't"},{"speaker":"Stacey Pecor","startTime":774.005,"endTime":778.575,"body":"want to spend $20,000 to $30,000 a"},{"speaker":"Stacey Pecor","startTime":778.575,"endTime":784.295,"body":"month and be under that constraint,"},{"speaker":"Stacey Pecor","startTime":778.575,"endTime":784.295,"body":"again, of having to do three million"},{"speaker":"Stacey Pecor","startTime":784.295,"endTime":786.385,"body":"dollars just to pay my landlord."},{"speaker":"Crystal Vilkaitis","startTime":786.405,"endTime":787.295,"body":"Exactly."},{"speaker":"Stacey Pecor","startTime":787.945,"endTime":792.368,"body":"So, I looked at"},{"speaker":"Stacey Pecor","startTime":787.945,"endTime":792.368,"body":"one space, and the landlord"},{"speaker":"Stacey Pecor","startTime":792.368,"endTime":794.178,"body":"then came to look at my store."},{"speaker":"Stacey Pecor","startTime":795.078,"endTime":798.688,"body":"And he said to my broker, \"well,"},{"speaker":"Stacey Pecor","startTime":795.078,"endTime":798.688,"body":"if she's going into my space"},{"speaker":"Stacey Pecor","startTime":799.913,"endTime":802.933,"body":"I want it to look fancier."},{"speaker":"Stacey Pecor","startTime":803.753,"endTime":808.063,"body":"I want her to look like,\" and he"},{"speaker":"Stacey Pecor","startTime":803.753,"endTime":808.063,"body":"gave me the name of a store that I"},{"speaker":"Stacey Pecor","startTime":808.063,"endTime":809.763,"body":"was supposed to look at, to copy."},{"speaker":"Stacey Pecor","startTime":810.333,"endTime":815.343,"body":"And I went to look at the store, and"},{"speaker":"Stacey Pecor","startTime":810.333,"endTime":815.343,"body":"they had the traditional retail fixtures,"},{"speaker":"Stacey Pecor","startTime":815.343,"endTime":818.883,"body":"and the traditional retail floor,"},{"speaker":"Stacey Pecor","startTime":815.343,"endTime":818.883,"body":"and the traditional track lighting."},{"speaker":"Stacey Pecor","startTime":819.458,"endTime":824.008,"body":"And I was like, \"you're kidding,\""},{"speaker":"Stacey Pecor","startTime":819.458,"endTime":824.008,"body":"like this,  sorry, old man is going"},{"speaker":"Stacey Pecor","startTime":824.008,"endTime":829.628,"body":"to tell me how to do retail after I've"},{"speaker":"Stacey Pecor","startTime":824.008,"endTime":829.628,"body":"been doing this for almost 30 years."},{"speaker":"Stacey Pecor","startTime":829.628,"endTime":831.428,"body":"Like this is not going to happen."},{"speaker":"Stacey Pecor","startTime":831.888,"endTime":834.998,"body":"So I went to the Honda car dealership."},{"speaker":"Stacey Pecor","startTime":835.068,"endTime":836.178,"body":"I called the number."},{"speaker":"Stacey Pecor","startTime":836.218,"endTime":839.568,"body":"I was like, I'm not going"},{"speaker":"Stacey Pecor","startTime":836.218,"endTime":839.568,"body":"to deal with these old men."},{"speaker":"Stacey Pecor","startTime":839.803,"endTime":841.003,"body":"Yeah, I'm gonna do it my way."},{"speaker":"Stacey Pecor","startTime":841.003,"endTime":843.343,"body":"Yes, and he pissed me off enough."},{"speaker":"Stacey Pecor","startTime":844.153,"endTime":849.203,"body":"That I took a tour of the car"},{"speaker":"Stacey Pecor","startTime":844.153,"endTime":849.203,"body":"dealership and I was like, it's run"},{"speaker":"Stacey Pecor","startTime":849.223,"endTime":853.137,"body":"down and it's a little It was perfect."},{"speaker":"Stacey Pecor","startTime":853.867,"endTime":858.687,"body":"Like I'm gonna do this and my broker"},{"speaker":"Stacey Pecor","startTime":853.867,"endTime":858.687,"body":"I overheard him saying like, \"I"},{"speaker":"Stacey Pecor","startTime":858.687,"endTime":860.347,"body":"told her this is a terrible idea."},{"speaker":"Stacey Pecor","startTime":860.347,"endTime":861.587,"body":"This is gonna be the worst.\""},{"speaker":"Stacey Pecor","startTime":863.007,"endTime":867.137,"body":"And I made the deal for the"},{"speaker":"Stacey Pecor","startTime":863.007,"endTime":867.137,"body":"space and we haven't looked back."},{"speaker":"Stacey Pecor","startTime":867.217,"endTime":872.227,"body":"Actually, that landlord that told me"},{"speaker":"Stacey Pecor","startTime":867.217,"endTime":872.227,"body":"to change went in and shopped with"},{"speaker":"Stacey Pecor","startTime":872.227,"endTime":873.777,"body":"us and said, \"I made a mistake.\""},{"speaker":"Crystal Vilkaitis","startTime":874.497,"endTime":875.587,"body":"Yeah, he did."},{"speaker":"Crystal Vilkaitis","startTime":875.597,"endTime":876.097,"body":"He did."},{"speaker":"Crystal Vilkaitis","startTime":876.277,"endTime":878.182,"body":"And thank goodness you"},{"speaker":"Crystal Vilkaitis","startTime":876.277,"endTime":878.182,"body":"listened to your gut."},{"speaker":"Crystal Vilkaitis","startTime":878.882,"endTime":884.292,"body":"I mean, you knew you had a vision, you"},{"speaker":"Crystal Vilkaitis","startTime":878.882,"endTime":884.292,"body":"found the place and it's working so well."},{"speaker":"Crystal Vilkaitis","startTime":884.292,"endTime":889.022,"body":"So how, if somebody is listening to this,"},{"speaker":"Crystal Vilkaitis","startTime":884.292,"endTime":889.022,"body":"I mean, you really did have to listen to"},{"speaker":"Crystal Vilkaitis","startTime":889.022,"endTime":892.502,"body":"your gut and that takes a lot of courage"},{"speaker":"Crystal Vilkaitis","startTime":889.022,"endTime":892.502,"body":"and you also were kind of pissed off."},{"speaker":"Crystal Vilkaitis","startTime":892.602,"endTime":897.442,"body":"So that probably helped, but what advice"},{"speaker":"Crystal Vilkaitis","startTime":892.602,"endTime":897.442,"body":"would you have to somebody listening?"},{"speaker":"Crystal Vilkaitis","startTime":897.442,"endTime":901.332,"body":"That is maybe in that a situation like"},{"speaker":"Crystal Vilkaitis","startTime":897.442,"endTime":901.332,"body":"that, where they really got to listen"},{"speaker":"Crystal Vilkaitis","startTime":901.332,"endTime":903.062,"body":"to themselves and have that courage."},{"speaker":"Stacey Pecor","startTime":903.737,"endTime":909.257,"body":"I think that the more I"},{"speaker":"Stacey Pecor","startTime":903.737,"endTime":909.257,"body":"really leaned into taking some business"},{"speaker":"Stacey Pecor","startTime":909.317,"endTime":918.047,"body":"classes and surrounded myself with other"},{"speaker":"Stacey Pecor","startTime":909.317,"endTime":918.047,"body":"entrepreneurs that were taking chances."},{"speaker":"Stacey Pecor","startTime":918.327,"endTime":923.427,"body":"So I signed up for a class at Wharton."},{"speaker":"Stacey Pecor","startTime":924.107,"endTime":927.507,"body":"And they have an executive"},{"speaker":"Stacey Pecor","startTime":924.107,"endTime":927.507,"body":"training program."},{"speaker":"Stacey Pecor","startTime":927.577,"endTime":930.357,"body":"Well, no, an executive like MBA program."},{"speaker":"Stacey Pecor","startTime":930.707,"endTime":934.807,"body":"And I took one class out of their"},{"speaker":"Stacey Pecor","startTime":930.707,"endTime":934.807,"body":"executive MBA training program."},{"speaker":"Stacey Pecor","startTime":935.197,"endTime":939.767,"body":"And I was listening to people all over"},{"speaker":"Stacey Pecor","startTime":935.197,"endTime":939.767,"body":"the world doing these incredible things."},{"speaker":"Stacey Pecor","startTime":940.362,"endTime":946.022,"body":"And I thought like, a lot of"},{"speaker":"Stacey Pecor","startTime":940.362,"endTime":946.022,"body":"them are young and tech startups."},{"speaker":"Stacey Pecor","startTime":946.022,"endTime":948.902,"body":"And I was like, they're"},{"speaker":"Stacey Pecor","startTime":946.022,"endTime":948.902,"body":"just going to go for it."},{"speaker":"Stacey Pecor","startTime":949.292,"endTime":949.602,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":949.952,"endTime":955.385,"body":"Like, why am I sitting back in"},{"speaker":"Stacey Pecor","startTime":949.952,"endTime":955.385,"body":"my retail store when I don't"},{"speaker":"Stacey Pecor","startTime":955.385,"endTime":957.405,"body":"want to do traditional retail?"},{"speaker":"Stacey Pecor","startTime":958.155,"endTime":961.625,"body":"When these people surrounding"},{"speaker":"Stacey Pecor","startTime":958.155,"endTime":961.625,"body":"me are willing to take a chance?"},{"speaker":"Crystal Vilkaitis","startTime":961.915,"endTime":965.455,"body":"Yeah, so you"},{"speaker":"Crystal Vilkaitis","startTime":961.915,"endTime":965.455,"body":"had some massive inspiration."},{"speaker":"Stacey Pecor","startTime":966.125,"endTime":967.475,"body":"Total inspiration."},{"speaker":"Stacey Pecor","startTime":967.475,"endTime":971.045,"body":"And I had these incredible"},{"speaker":"Stacey Pecor","startTime":967.475,"endTime":971.045,"body":"professors from all over the world."},{"speaker":"Stacey Pecor","startTime":971.58,"endTime":975.63,"body":"Around the world like I mean they"},{"speaker":"Stacey Pecor","startTime":971.58,"endTime":975.63,"body":"were Wharton professors, but they"},{"speaker":"Stacey Pecor","startTime":975.63,"endTime":977.83,"body":"were working within their industry."},{"speaker":"Stacey Pecor","startTime":977.85,"endTime":981.76,"body":"So one would be from the Silicon"},{"speaker":"Stacey Pecor","startTime":977.85,"endTime":981.76,"body":"Valley, one would be actually"},{"speaker":"Stacey Pecor","startTime":981.76,"endTime":984.34,"body":"sitting at UPenn teaching students."},{"speaker":"Stacey Pecor","startTime":984.34,"endTime":989.41,"body":"And you know when you think of these"},{"speaker":"Stacey Pecor","startTime":984.34,"endTime":989.41,"body":"MBA programs, and who comes out of them."},{"speaker":"Stacey Pecor","startTime":989.41,"endTime":993.08,"body":"Yeah, certainly at Wharton"},{"speaker":"Stacey Pecor","startTime":989.41,"endTime":993.08,"body":"like you have Warby Parker, and"},{"speaker":"Stacey Pecor","startTime":993.08,"endTime":994.29,"body":"you've just got these incredible."},{"speaker":"Stacey Pecor","startTime":994.72,"endTime":997.8,"body":"It's incredible stories where"},{"speaker":"Stacey Pecor","startTime":994.72,"endTime":997.8,"body":"they've just taken a chance."},{"speaker":"Crystal Vilkaitis","startTime":998.22,"endTime":1000.087,"body":"Yeah,"},{"speaker":"Crystal Vilkaitis","startTime":998.22,"endTime":1000.087,"body":"so you took a chance."},{"speaker":"Crystal Vilkaitis","startTime":1000.457,"endTime":1001.757,"body":"I love it, it's so cool."},{"speaker":"Crystal Vilkaitis","startTime":1002.837,"endTime":1003.177,"body":"All right."},{"speaker":"Crystal Vilkaitis","startTime":1003.187,"endTime":1007.567,"body":"So what was one of the hardest"},{"speaker":"Crystal Vilkaitis","startTime":1003.187,"endTime":1007.567,"body":"parts of that transition for you?"},{"speaker":"Stacey Pecor","startTime":1008.907,"endTime":1014.887,"body":"The hardest part"},{"speaker":"Stacey Pecor","startTime":1008.907,"endTime":1014.887,"body":"of the transition was really, and"},{"speaker":"Stacey Pecor","startTime":1014.887,"endTime":1017.507,"body":"I know this sounds ridiculous,"},{"speaker":"Stacey Pecor","startTime":1014.887,"endTime":1017.507,"body":"and everyone tells you to do it."},{"speaker":"Stacey Pecor","startTime":1017.813,"endTime":1022.853,"body":"I really pushed back,"},{"speaker":"Stacey Pecor","startTime":1017.813,"endTime":1022.853,"body":"was developing my avatar."},{"speaker":"Stacey Pecor","startTime":1023.763,"endTime":1028.883,"body":"And understanding who she was"},{"speaker":"Stacey Pecor","startTime":1023.763,"endTime":1028.883,"body":"and it took a lot of work."},{"speaker":"Stacey Pecor","startTime":1028.893,"endTime":1031.463,"body":"You think you know exactly who she is."},{"speaker":"Stacey Pecor","startTime":1032.473,"endTime":1035.883,"body":"But you have to be able to"},{"speaker":"Stacey Pecor","startTime":1032.473,"endTime":1035.883,"body":"close your eyes and see her."},{"speaker":"Stacey Pecor","startTime":1036.337,"endTime":1042.017,"body":"And when you see her might not be"},{"speaker":"Stacey Pecor","startTime":1036.337,"endTime":1042.017,"body":"who that customer is, it might be"},{"speaker":"Stacey Pecor","startTime":1042.017,"endTime":1044.247,"body":"she's aspirational for that customer."},{"speaker":"Crystal Vilkaitis","startTime":1044.477,"endTime":1045.557,"body":"Yeah, very true."},{"speaker":"Stacey Pecor","startTime":1045.627,"endTime":1049.627,"body":"So we would put like, once"},{"speaker":"Stacey Pecor","startTime":1045.627,"endTime":1049.627,"body":"we started doing Instagram and Facebook"},{"speaker":"Stacey Pecor","startTime":1049.627,"endTime":1055.627,"body":"ads, we would put the avatar up in what we"},{"speaker":"Stacey Pecor","startTime":1049.627,"endTime":1055.627,"body":"were selling and then put pictures of our"},{"speaker":"Stacey Pecor","startTime":1055.627,"endTime":1059.487,"body":"clients up so that we could understand."},{"speaker":"Stacey Pecor","startTime":1059.932,"endTime":1062.892,"body":"That maybe our client is 40 plus."},{"speaker":"Stacey Pecor","startTime":1063.102,"endTime":1069.982,"body":"Yeah, but the avatar that we're using"},{"speaker":"Stacey Pecor","startTime":1063.102,"endTime":1069.982,"body":"is 30 and how you meld those things so"},{"speaker":"Stacey Pecor","startTime":1069.982,"endTime":1074.822,"body":"that you understand that every single"},{"speaker":"Stacey Pecor","startTime":1069.982,"endTime":1074.822,"body":"thing that you're buying for her and how"},{"speaker":"Stacey Pecor","startTime":1074.832,"endTime":1078.907,"body":"you're showing it to her is who she is."},{"speaker":"Stacey Pecor","startTime":1078.907,"endTime":1079.327,"body":"Yes."},{"speaker":"Stacey Pecor","startTime":1080.217,"endTime":1084.507,"body":"People whip it off like, \"Oh, she's"},{"speaker":"Stacey Pecor","startTime":1080.217,"endTime":1084.507,"body":"well traveled and she's educated"},{"speaker":"Stacey Pecor","startTime":1084.507,"endTime":1085.767,"body":"and she's this and she's that.\""},{"speaker":"Stacey Pecor","startTime":1086.147,"endTime":1092.917,"body":"But you have to live and breathe"},{"speaker":"Stacey Pecor","startTime":1086.147,"endTime":1092.917,"body":"her before you can honestly take"},{"speaker":"Stacey Pecor","startTime":1092.917,"endTime":1096.297,"body":"a chance and feel in your gut."},{"speaker":"Stacey Pecor","startTime":1096.297,"endTime":1096.637,"body":"You know what?"},{"speaker":"Stacey Pecor","startTime":1096.657,"endTime":1098.427,"body":"I know her inside and out."},{"speaker":"Stacey Pecor","startTime":1100.227,"endTime":1100.557,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":1100.607,"endTime":1101.207,"body":"I love that"},{"speaker":"Crystal Vilkaitis","startTime":1101.227,"endTime":1102.257,"body":"that's"},{"speaker":"Crystal Vilkaitis","startTime":1101.227,"endTime":1102.257,"body":"actually your answer."},{"speaker":"Crystal Vilkaitis","startTime":1102.257,"endTime":1104.517,"body":"That wasn't at all what I"},{"speaker":"Crystal Vilkaitis","startTime":1102.257,"endTime":1104.517,"body":"was thinking it would be."},{"speaker":"Crystal Vilkaitis","startTime":1104.967,"endTime":1108.817,"body":"But I love it because I think"},{"speaker":"Crystal Vilkaitis","startTime":1104.967,"endTime":1108.817,"body":"that a lot of retailers will,"},{"speaker":"Crystal Vilkaitis","startTime":1108.887,"endTime":1110.467,"body":"\"Oh, I know who my person is."},{"speaker":"Crystal Vilkaitis","startTime":1110.487,"endTime":1111.797,"body":"I know who my avatar is.\""},{"speaker":"Crystal Vilkaitis","startTime":1111.797,"endTime":1113.687,"body":"We call them our PCGs,"},{"speaker":"Crystal Vilkaitis","startTime":1111.797,"endTime":1113.687,"body":"perfect customer groups."},{"speaker":"Crystal Vilkaitis","startTime":1113.737,"endTime":1116.957,"body":"But there might be a misconnect"},{"speaker":"Crystal Vilkaitis","startTime":1113.737,"endTime":1116.957,"body":"that something's not happening."},{"speaker":"Crystal Vilkaitis","startTime":1116.957,"endTime":1118.037,"body":"Why are sales down?"},{"speaker":"Crystal Vilkaitis","startTime":1118.587,"endTime":1124.077,"body":"And they're not seeing who that true"},{"speaker":"Crystal Vilkaitis","startTime":1118.587,"endTime":1124.077,"body":"person is that they want to be serving"},{"speaker":"Crystal Vilkaitis","startTime":1124.077,"endTime":1127.477,"body":"or are serving because they can"},{"speaker":"Crystal Vilkaitis","startTime":1124.077,"endTime":1127.477,"body":"sometimes be very different people."},{"speaker":"Crystal Vilkaitis","startTime":1127.597,"endTime":1128.087,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":1128.137,"endTime":1132.357,"body":"And so they won't often take some of"},{"speaker":"Crystal Vilkaitis","startTime":1128.137,"endTime":1132.357,"body":"that time to step back and make sure that"},{"speaker":"Crystal Vilkaitis","startTime":1132.357,"endTime":1133.787,"body":"they're really targeting the right people."},{"speaker":"Crystal Vilkaitis","startTime":1133.787,"endTime":1137.467,"body":"And then, like you said, the"},{"speaker":"Crystal Vilkaitis","startTime":1133.787,"endTime":1137.467,"body":"content on your ads and in social"},{"speaker":"Crystal Vilkaitis","startTime":1137.487,"endTime":1140.777,"body":"has to connect back to the person"},{"speaker":"Crystal Vilkaitis","startTime":1137.487,"endTime":1140.777,"body":"that you're trying to work with."},{"speaker":"Crystal Vilkaitis","startTime":1140.837,"endTime":1143.047,"body":"Like they have to see"},{"speaker":"Crystal Vilkaitis","startTime":1140.837,"endTime":1143.047,"body":"themselves in that content."},{"speaker":"Crystal Vilkaitis","startTime":1143.577,"endTime":1146.397,"body":"And if you're developing content for"},{"speaker":"Crystal Vilkaitis","startTime":1143.577,"endTime":1146.397,"body":"a totally different person, you're"},{"speaker":"Crystal Vilkaitis","startTime":1146.397,"endTime":1147.567,"body":"going to, you're going to miss it."},{"speaker":"Crystal Vilkaitis","startTime":1148.067,"endTime":1151.457,"body":"So you did the hard work"},{"speaker":"Crystal Vilkaitis","startTime":1148.067,"endTime":1151.457,"body":"and getting, yeah, yeah."},{"speaker":"Crystal Vilkaitis","startTime":1151.987,"endTime":1152.507,"body":"I love it."},{"speaker":"Crystal Vilkaitis","startTime":1152.897,"endTime":1153.557,"body":"That's awesome."},{"speaker":"Crystal Vilkaitis","startTime":1154.177,"endTime":1157.697,"body":"Okay, so now were there any questions"},{"speaker":"Crystal Vilkaitis","startTime":1154.177,"endTime":1157.697,"body":"when you, any moments that you"},{"speaker":"Crystal Vilkaitis","startTime":1157.697,"endTime":1162.917,"body":"questioned this decision like kind"},{"speaker":"Crystal Vilkaitis","startTime":1157.697,"endTime":1162.917,"body":"of a, \"Oh shit, what did I do time?\""},{"speaker":"Crystal Vilkaitis","startTime":1162.947,"endTime":1165.587,"body":"Or was it pretty like,"},{"speaker":"Crystal Vilkaitis","startTime":1162.947,"endTime":1165.587,"body":"\"Oh, things are aligned."},{"speaker":"Crystal Vilkaitis","startTime":1165.587,"endTime":1166.227,"body":"Things are moving.\""},{"speaker":"Stacey Pecor","startTime":1166.817,"endTime":1167.897,"body":"I think often."},{"speaker":"Stacey Pecor","startTime":1167.977,"endTime":1174.147,"body":"I think every day we're like,"},{"speaker":"Stacey Pecor","startTime":1167.977,"endTime":1174.147,"body":"we've really embraced fail fast."},{"speaker":"Stacey Pecor","startTime":1174.507,"endTime":1176.957,"body":"Okay, like go out there and try it."},{"speaker":"Stacey Pecor","startTime":1177.067,"endTime":1178.867,"body":"And if it doesn't work, get out."},{"speaker":"Stacey Pecor","startTime":1178.887,"endTime":1184.187,"body":"Yes, and don't make the mistake of"},{"speaker":"Stacey Pecor","startTime":1178.887,"endTime":1184.187,"body":"hanging on too long because your client"},{"speaker":"Stacey Pecor","startTime":1184.247,"endTime":1190.337,"body":"is honestly telling you every single day,"},{"speaker":"Stacey Pecor","startTime":1184.247,"endTime":1190.337,"body":"whether she's opting in or opting out."},{"speaker":"Stacey Pecor","startTime":1190.337,"endTime":1195.942,"body":"Yep, and you have to try like especially"},{"speaker":"Stacey Pecor","startTime":1190.337,"endTime":1195.942,"body":"if you're gonna go online and you're gonna"},{"speaker":"Stacey Pecor","startTime":1195.942,"endTime":1201.992,"body":"do Instagram and Facebook ads because"},{"speaker":"Stacey Pecor","startTime":1195.942,"endTime":1201.992,"body":"it's a lot of money yeah, and you've"},{"speaker":"Stacey Pecor","startTime":1201.992,"endTime":1208.132,"body":"got to fail fast like we'll throw up an"},{"speaker":"Stacey Pecor","startTime":1201.992,"endTime":1208.132,"body":"ad and if it's not working, it's coming"},{"speaker":"Stacey Pecor","startTime":1208.132,"endTime":1213.582,"body":"down and there's another one going up"},{"speaker":"Stacey Pecor","startTime":1208.132,"endTime":1213.582,"body":"like and don't get your ego Caught in it."},{"speaker":"Stacey Pecor","startTime":1214.935,"endTime":1216.395,"body":"in it."},{"speaker":"Stacey Pecor","startTime":1216.615,"endTime":1220.12,"body":"You know, especially, I mean, I've"},{"speaker":"Stacey Pecor","startTime":1216.615,"endTime":1220.12,"body":"been buying for 30 years and we've"},{"speaker":"Stacey Pecor","startTime":1220.32,"endTime":1225.37,"body":"totally changed our assortment to, I"},{"speaker":"Stacey Pecor","startTime":1220.32,"endTime":1225.37,"body":"say emerging designers, designers who"},{"speaker":"Stacey Pecor","startTime":1225.37,"endTime":1230.23,"body":"haven't yet found their way through"},{"speaker":"Stacey Pecor","startTime":1225.37,"endTime":1230.23,"body":"the United States and representation."},{"speaker":"Stacey Pecor","startTime":1230.79,"endTime":1235.34,"body":"In that, you have to fail really fast at"},{"speaker":"Stacey Pecor","startTime":1230.79,"endTime":1235.34,"body":"because you're bringing in new designers"},{"speaker":"Stacey Pecor","startTime":1235.41,"endTime":1241.14,"body":"and it isa struggle for independent"},{"speaker":"Stacey Pecor","startTime":1235.41,"endTime":1241.14,"body":"retailers because you're putting down a 30"},{"speaker":"Stacey Pecor","startTime":1241.14,"endTime":1243.42,"body":"percent deposit when you write the orders."},{"speaker":"Stacey Pecor","startTime":1243.43,"endTime":1243.79,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":1244.07,"endTime":1248.53,"body":"So you have to be able to say,"},{"speaker":"Stacey Pecor","startTime":1244.07,"endTime":1248.53,"body":"this one worked and now I'm out."},{"speaker":"Stacey Pecor","startTime":1248.59,"endTime":1248.86,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":1248.86,"endTime":1253.02,"body":"And this one worked and now they're being"},{"speaker":"Stacey Pecor","startTime":1248.86,"endTime":1253.02,"body":"representative in the United States."},{"speaker":"Stacey Pecor","startTime":1253.03,"endTime":1253.35,"body":"So."},{"speaker":"Stacey Pecor","startTime":1254.155,"endTime":1255.775,"body":"Where are we getting the next one?"},{"speaker":"Stacey Pecor","startTime":1255.815,"endTime":1258.355,"body":"Yeah, yeah, you've got to be agile."},{"speaker":"Stacey Pecor","startTime":1258.825,"endTime":1260.415,"body":"You have to be, yeah, yeah."},{"speaker":"Stacey Pecor","startTime":1260.415,"endTime":1266.305,"body":"Really agile, and I'm not scared"},{"speaker":"Stacey Pecor","startTime":1260.415,"endTime":1266.305,"body":"to fluff that up with my American"},{"speaker":"Stacey Pecor","startTime":1266.305,"endTime":1270.435,"body":"designers that I'm always in stock in,"},{"speaker":"Stacey Pecor","startTime":1266.305,"endTime":1270.435,"body":"whether it's AG or Perfect White T."},{"speaker":"Stacey Pecor","startTime":1270.505,"endTime":1270.885,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":1271.265,"endTime":1278.985,"body":"But putting the new designers"},{"speaker":"Stacey Pecor","startTime":1271.265,"endTime":1278.985,"body":"from Columbia and  Greece, and"},{"speaker":"Stacey Pecor","startTime":1278.985,"endTime":1280.945,"body":"this designer's from London."},{"speaker":"Crystal Vilkaitis","startTime":1281.262,"endTime":1283.842,"body":"Yes, yeah, you're"},{"speaker":"Crystal Vilkaitis","startTime":1281.262,"endTime":1283.842,"body":"bringing in, I love your Instagram."},{"speaker":"Crystal Vilkaitis","startTime":1284.162,"endTime":1287.482,"body":"Like, it's just so fun to see"},{"speaker":"Crystal Vilkaitis","startTime":1284.162,"endTime":1287.482,"body":"everything that you have in"},{"speaker":"Crystal Vilkaitis","startTime":1287.482,"endTime":1289.122,"body":"store because it is unique."},{"speaker":"Crystal Vilkaitis","startTime":1289.122,"endTime":1290.432,"body":"It's not what you see."},{"speaker":"Crystal Vilkaitis","startTime":1290.472,"endTime":1295.532,"body":"It's so like, just different and"},{"speaker":"Crystal Vilkaitis","startTime":1290.472,"endTime":1295.532,"body":"fashionable and just like I hope"},{"speaker":"Crystal Vilkaitis","startTime":1295.532,"endTime":1296.802,"body":"our listeners go follow you."},{"speaker":"Crystal Vilkaitis","startTime":1297.797,"endTime":1299.697,"body":"Man, you've got great style too."},{"speaker":"Crystal Vilkaitis","startTime":1299.697,"endTime":1303.457,"body":"Like, I just feel like, are you"},{"speaker":"Crystal Vilkaitis","startTime":1299.697,"endTime":1303.457,"body":"traveling to these places to find these?"},{"speaker":"Stacey Pecor","startTime":1303.567,"endTime":1304.327,"body":"Yeah, yeah."},{"speaker":"Stacey Pecor","startTime":1305.007,"endTime":1308.527,"body":"I am trying to travel"},{"speaker":"Stacey Pecor","startTime":1305.007,"endTime":1308.527,"body":"to as many places I can."},{"speaker":"Stacey Pecor","startTime":1308.867,"endTime":1312.097,"body":"And actually I really"},{"speaker":"Stacey Pecor","startTime":1308.867,"endTime":1312.097,"body":"like to go there first."},{"speaker":"Stacey Pecor","startTime":1313.217,"endTime":1316.887,"body":"Like we went to Mexico City"},{"speaker":"Stacey Pecor","startTime":1313.217,"endTime":1316.887,"body":"first and shop all the stores."},{"speaker":"Stacey Pecor","startTime":1316.937,"endTime":1319.897,"body":"Okay, and then try everything on."},{"speaker":"Stacey Pecor","startTime":1320.667,"endTime":1326.057,"body":"I did the same with Columbia go into"},{"speaker":"Stacey Pecor","startTime":1320.667,"endTime":1326.057,"body":"the stores and when you get out of"},{"speaker":"Stacey Pecor","startTime":1326.057,"endTime":1331.187,"body":"the US to some of these countries,"},{"speaker":"Stacey Pecor","startTime":1326.057,"endTime":1331.187,"body":"they love their concept stores."},{"speaker":"Stacey Pecor","startTime":1331.367,"endTime":1337.517,"body":"Okay, and not every local street looks"},{"speaker":"Stacey Pecor","startTime":1331.367,"endTime":1337.517,"body":"the same and you're seeing new brands."},{"speaker":"Stacey Pecor","startTime":1337.547,"endTime":1341.987,"body":"But especially with the, well, Greece"},{"speaker":"Stacey Pecor","startTime":1337.547,"endTime":1341.987,"body":"had its moment and now all those Greek"},{"speaker":"Stacey Pecor","startTime":1341.987,"endTime":1344.597,"body":"designers have representation in the U.S."},{"speaker":"Stacey Pecor","startTime":1344.977,"endTime":1349.497,"body":"Then Columbia had its moment and now"},{"speaker":"Stacey Pecor","startTime":1344.977,"endTime":1349.497,"body":"they're representative in the U.S."},{"speaker":"Stacey Pecor","startTime":1349.517,"endTime":1353.627,"body":"So it's always a little heartbreaking"},{"speaker":"Stacey Pecor","startTime":1349.517,"endTime":1353.627,"body":"when you're like, oh yeah."},{"speaker":"Crystal Vilkaitis","startTime":1354.417,"endTime":1354.567,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":1354.567,"endTime":1356.347,"body":"But like you said, ego is."},{"speaker":"Crystal Vilkaitis","startTime":1357.112,"endTime":1359.092,"body":"You know, you're moving on with that."},{"speaker":"Crystal Vilkaitis","startTime":1359.092,"endTime":1363.272,"body":"You're not getting romantic about"},{"speaker":"Crystal Vilkaitis","startTime":1359.092,"endTime":1363.272,"body":"the fact that that happened or the"},{"speaker":"Crystal Vilkaitis","startTime":1363.282,"endTime":1365.332,"body":"ad didn't work or whatever it is."},{"speaker":"Crystal Vilkaitis","startTime":1365.332,"endTime":1367.642,"body":"Like you've just got to,"},{"speaker":"Crystal Vilkaitis","startTime":1365.332,"endTime":1367.642,"body":"you've got to be agile."},{"speaker":"Crystal Vilkaitis","startTime":1367.732,"endTime":1368.682,"body":"Such good advice."},{"speaker":"Crystal Vilkaitis","startTime":1368.712,"endTime":1370.092,"body":"That's so good, stacey."},{"speaker":"Crystal Vilkaitis","startTime":1370.122,"endTime":1370.732,"body":"Oh my goodness."},{"speaker":"Crystal Vilkaitis","startTime":1371.332,"endTime":1374.672,"body":"Well, so speaking of social"},{"speaker":"Crystal Vilkaitis","startTime":1371.332,"endTime":1374.672,"body":"media, you're doing a great job."},{"speaker":"Stacey Pecor","startTime":1374.712,"endTime":1375.232,"body":"Thank you."},{"speaker":"Crystal Vilkaitis","startTime":1375.272,"endTime":1377.172,"body":"What's working for you?"},{"speaker":"Stacey Pecor","startTime":1377.812,"endTime":1382.042,"body":"Well, again, surround"},{"speaker":"Stacey Pecor","startTime":1377.812,"endTime":1382.042,"body":"yourself, take as many classes as you can"},{"speaker":"Stacey Pecor","startTime":1382.162,"endTime":1388.692,"body":"if that's something that interests you"},{"speaker":"Stacey Pecor","startTime":1382.162,"endTime":1388.692,"body":"because social media is a big time drain."},{"speaker":"Stacey Pecor","startTime":1389.012,"endTime":1393.382,"body":"I mean, you know, you're constantly"},{"speaker":"Stacey Pecor","startTime":1389.012,"endTime":1393.382,"body":"looking for content and if you're"},{"speaker":"Stacey Pecor","startTime":1393.382,"endTime":1397.782,"body":"going to post a reel or any content"},{"speaker":"Stacey Pecor","startTime":1393.382,"endTime":1397.782,"body":"for that matter, you're committing to"},{"speaker":"Stacey Pecor","startTime":1397.912,"endTime":1399.672,"body":"like two or three hours of your time."},{"speaker":"Stacey Pecor","startTime":1399.722,"endTime":1403.182,"body":"I worked with Merchant Mastery."},{"speaker":"Stacey Pecor","startTime":1403.182,"endTime":1403.632,"body":"Do you know that?"},{"speaker":"Crystal Vilkaitis","startTime":1403.632,"endTime":1404.152,"body":"Oh, yeah."},{"speaker":"Crystal Vilkaitis","startTime":1404.242,"endTime":1404.312,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":1404.472,"endTime":1404.592,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":1404.972,"endTime":1409.992,"body":"So Merchant Mastery was sort"},{"speaker":"Stacey Pecor","startTime":1404.972,"endTime":1409.992,"body":"of my first toe into Facebook"},{"speaker":"Stacey Pecor","startTime":1409.992,"endTime":1410.752,"body":"and Instagram advertising."},{"speaker":"Stacey Pecor","startTime":1411.072,"endTime":1417.102,"body":"And I really leaned deep into"},{"speaker":"Stacey Pecor","startTime":1411.072,"endTime":1417.102,"body":"them for about six to nine months."},{"speaker":"Stacey Pecor","startTime":1417.252,"endTime":1423.872,"body":"Okay, and once I got to a point where"},{"speaker":"Stacey Pecor","startTime":1417.252,"endTime":1423.872,"body":"my ROAS on my Instagram and Facebook"},{"speaker":"Stacey Pecor","startTime":1424.327,"endTime":1427.227,"body":"was hitting two to three consistently."},{"speaker":"Stacey Pecor","startTime":1427.347,"endTime":1431.287,"body":"Yeah, I was like, okay now"},{"speaker":"Stacey Pecor","startTime":1427.347,"endTime":1431.287,"body":"what lever am I pushing next"},{"speaker":"Stacey Pecor","startTime":1431.287,"endTime":1434.467,"body":"actually to bring in my sales?"},{"speaker":"Stacey Pecor","startTime":1434.667,"endTime":1439.12,"body":"And I work with Retail Orbits"},{"speaker":"Stacey Pecor","startTime":1434.667,"endTime":1439.12,"body":"and Dan Holman is my planner."},{"speaker":"Stacey Pecor","startTime":1439.17,"endTime":1439.65,"body":"Awesome."},{"speaker":"Stacey Pecor","startTime":1440.49,"endTime":1444.294,"body":"And I said to him, I think"},{"speaker":"Stacey Pecor","startTime":1440.49,"endTime":1444.294,"body":"I'm gonna go into a little"},{"speaker":"Stacey Pecor","startTime":1444.304,"endTime":1446.994,"body":"social media and really push."},{"speaker":"Stacey Pecor","startTime":1447.124,"endTime":1452.234,"body":"I said, but it feels weird to have me"},{"speaker":"Stacey Pecor","startTime":1447.124,"endTime":1452.234,"body":"as the face of the social media and"},{"speaker":"Stacey Pecor","startTime":1452.234,"endTime":1454.724,"body":"he's like, \"I want you to rethink this."},{"speaker":"Stacey Pecor","startTime":1455.564,"endTime":1458.404,"body":"When you were in New York City"},{"speaker":"Stacey Pecor","startTime":1455.564,"endTime":1458.404,"body":"and you are on your sales floor."},{"speaker":"Stacey Pecor","startTime":1458.474,"endTime":1462.334,"body":"You are working with your community"},{"speaker":"Stacey Pecor","startTime":1458.474,"endTime":1462.334,"body":"constantly and you were the face and"},{"speaker":"Stacey Pecor","startTime":1462.334,"endTime":1463.944,"body":"you were talking to her directly."},{"speaker":"Stacey Pecor","startTime":1464.27,"endTime":1465.47,"body":"This isn't about you."},{"speaker":"Stacey Pecor","startTime":1465.82,"endTime":1466.85,"body":"This is about the brand."},{"speaker":"Stacey Pecor","startTime":1467.2,"endTime":1471.55,"body":"You're representative of the brand and"},{"speaker":"Stacey Pecor","startTime":1467.2,"endTime":1471.55,"body":"you need to develop your community online."},{"speaker":"Stacey Pecor","startTime":1472.29,"endTime":1474.45,"body":"So I was like, \"okay, I'm"},{"speaker":"Stacey Pecor","startTime":1472.29,"endTime":1474.45,"body":"going to think about that.\""},{"speaker":"Stacey Pecor","startTime":1475.12,"endTime":1480.03,"body":"And there's a bunch of people"},{"speaker":"Stacey Pecor","startTime":1475.12,"endTime":1480.03,"body":"online who teach online classes."},{"speaker":"Stacey Pecor","startTime":1480.39,"endTime":1482.61,"body":"And again, I went on there."},{"speaker":"Stacey Pecor","startTime":1482.96,"endTime":1485.53,"body":"There's a woman called"},{"speaker":"Stacey Pecor","startTime":1482.96,"endTime":1485.53,"body":"Professional Traveler."},{"speaker":"Stacey Pecor","startTime":1485.94,"endTime":1488.25,"body":"She's got a beautiful site."},{"speaker":"Stacey Pecor","startTime":1488.28,"endTime":1489.56,"body":"I mean, beautiful."},{"speaker":"Stacey Pecor","startTime":1490.16,"endTime":1495.86,"body":"So I started there and kind of felt like"},{"speaker":"Stacey Pecor","startTime":1490.16,"endTime":1495.86,"body":"that wasn't like she was so aesthetic."},{"speaker":"Stacey Pecor","startTime":1495.86,"endTime":1498.93,"body":"And I was trying to buy the right camera"},{"speaker":"Stacey Pecor","startTime":1495.86,"endTime":1498.93,"body":"and I was trying to do my editing."},{"speaker":"Stacey Pecor","startTime":1498.93,"endTime":1503.13,"body":"And I was like, \"okay, this"},{"speaker":"Stacey Pecor","startTime":1498.93,"endTime":1503.13,"body":"doesn't quite feel perfect, but"},{"speaker":"Stacey Pecor","startTime":1503.27,"endTime":1505.83,"body":"I love what she has given me."},{"speaker":"Stacey Pecor","startTime":1505.84,"endTime":1508.72,"body":"Where am I going to find my next person?\""},{"speaker":"Stacey Pecor","startTime":1509.35,"endTime":1512.09,"body":"And so there was a woman"},{"speaker":"Stacey Pecor","startTime":1509.35,"endTime":1512.09,"body":"called Caroline Flett."},{"speaker":"Stacey Pecor","startTime":1512.11,"endTime":1514.24,"body":"I recommend everyone look at her."},{"speaker":"Stacey Pecor","startTime":1514.34,"endTime":1519.814,"body":"And she just sort of talked to me"},{"speaker":"Stacey Pecor","startTime":1514.34,"endTime":1519.814,"body":"and every two weeks she does sort"},{"speaker":"Stacey Pecor","startTime":1519.814,"endTime":1524.334,"body":"of like a Zoom and so you can get"},{"speaker":"Stacey Pecor","startTime":1519.814,"endTime":1524.334,"body":"on with other content creators and"},{"speaker":"Stacey Pecor","startTime":1524.344,"endTime":1525.964,"body":"hear the struggles they're having."},{"speaker":"Stacey Pecor","startTime":1526.454,"endTime":1527.854,"body":"So you don't feel like you're alone."},{"speaker":"Crystal Vilkaitis","startTime":1527.914,"endTime":1529.004,"body":"Yeah, exactly."},{"speaker":"Stacey Pecor","startTime":1529.384,"endTime":1532.164,"body":"Because the"},{"speaker":"Stacey Pecor","startTime":1529.384,"endTime":1532.164,"body":"algorithm is changing all the time."},{"speaker":"Crystal Vilkaitis","startTime":1532.164,"endTime":1532.864,"body":"All the time."},{"speaker":"Stacey Pecor","startTime":1533.084,"endTime":1536.34,"body":"And one month"},{"speaker":"Stacey Pecor","startTime":1533.084,"endTime":1536.34,"body":"you're getting 4,000 views and the"},{"speaker":"Stacey Pecor","startTime":1536.34,"endTime":1537.74,"body":"next month you're getting 1,000."},{"speaker":"Stacey Pecor","startTime":1537.76,"endTime":1541.835,"body":"Yeah so at least you're on with a"},{"speaker":"Stacey Pecor","startTime":1537.76,"endTime":1541.835,"body":"community of other people that are"},{"speaker":"Stacey Pecor","startTime":1541.835,"endTime":1543.925,"body":"going through the same thing as yeah."},{"speaker":"Crystal Vilkaitis","startTime":1544.325,"endTime":1545.335,"body":"Yeah, awesome."},{"speaker":"Crystal Vilkaitis","startTime":1545.655,"endTime":1547.425,"body":"Okay so you've got some good support."},{"speaker":"Crystal Vilkaitis","startTime":1547.685,"endTime":1549.915,"body":"You had a good pep talk from Dan."},{"speaker":"Crystal Vilkaitis","startTime":1550.135,"endTime":1552.965,"body":"Yeah, I love that he said"},{"speaker":"Crystal Vilkaitis","startTime":1550.135,"endTime":1552.965,"body":"that because it is true."},{"speaker":"Crystal Vilkaitis","startTime":1553.025,"endTime":1554.465,"body":"This is still your community."},{"speaker":"Crystal Vilkaitis","startTime":1554.495,"endTime":1555.355,"body":"They're online."},{"speaker":"Crystal Vilkaitis","startTime":1555.355,"endTime":1556.445,"body":"They're on Instagram."},{"speaker":"Crystal Vilkaitis","startTime":1556.445,"endTime":1560.255,"body":"So it feels not as connected"},{"speaker":"Crystal Vilkaitis","startTime":1556.445,"endTime":1560.255,"body":"because you're not in person,"},{"speaker":"Crystal Vilkaitis","startTime":1560.255,"endTime":1561.675,"body":"but they want to see you."},{"speaker":"Crystal Vilkaitis","startTime":1561.925,"endTime":1563.665,"body":"They're probably so happy to see you."},{"speaker":"Stacey Pecor","startTime":1563.885,"endTime":1568.265,"body":"And we try to go live"},{"speaker":"Stacey Pecor","startTime":1563.885,"endTime":1568.265,"body":"once a week and talk good to them."},{"speaker":"Crystal Vilkaitis","startTime":1568.995,"endTime":1569.365,"body":"Awesome."},{"speaker":"Crystal Vilkaitis","startTime":1569.625,"endTime":1573.775,"body":"What do you feel like from a"},{"speaker":"Crystal Vilkaitis","startTime":1569.625,"endTime":1573.775,"body":"type of content is working well?"},{"speaker":"Crystal Vilkaitis","startTime":1573.795,"endTime":1576.925,"body":"Lives, photos, reels, all of it?"},{"speaker":"Stacey Pecor","startTime":1577.705,"endTime":1581.495,"body":"Reels are"},{"speaker":"Stacey Pecor","startTime":1577.705,"endTime":1581.495,"body":"definitely number one."},{"speaker":"Stacey Pecor","startTime":1581.505,"endTime":1585.325,"body":"Okay, and you know, we're data driven."},{"speaker":"Stacey Pecor","startTime":1585.525,"endTime":1591.42,"body":"So I'm looking at the statistics on"},{"speaker":"Stacey Pecor","startTime":1585.525,"endTime":1591.42,"body":"what is working and what isn't working"},{"speaker":"Stacey Pecor","startTime":1591.78,"endTime":1593.45,"body":"and for you you, have to decide."},{"speaker":"Stacey Pecor","startTime":1593.46,"endTime":1598.28,"body":"Like for us, maybe watches"},{"speaker":"Stacey Pecor","startTime":1593.46,"endTime":1598.28,"body":"aren't the most important thing."},{"speaker":"Stacey Pecor","startTime":1598.43,"endTime":1600.65,"body":"We're looking for"},{"speaker":"Stacey Pecor","startTime":1598.43,"endTime":1600.65,"body":"interaction and engagement."},{"speaker":"Stacey Pecor","startTime":1600.96,"endTime":1604.91,"body":"So we're hoping that every reel"},{"speaker":"Stacey Pecor","startTime":1600.96,"endTime":1604.91,"body":"that we post has like a hundred"},{"speaker":"Stacey Pecor","startTime":1604.91,"endTime":1608.49,"body":"and fifty comments, likes, shares."},{"speaker":"Stacey Pecor","startTime":1608.49,"endTime":1613.127,"body":"Okay, and once it drops to below"},{"speaker":"Stacey Pecor","startTime":1608.49,"endTime":1613.127,"body":"that, we're trying to figure out"},{"speaker":"Stacey Pecor","startTime":1613.157,"endTime":1615.637,"body":"what content is resonating with them."},{"speaker":"Stacey Pecor","startTime":1616.467,"endTime":1619.387,"body":"But still saying, because a lot"},{"speaker":"Stacey Pecor","startTime":1616.467,"endTime":1619.387,"body":"of times it's not the fashion"},{"speaker":"Stacey Pecor","startTime":1619.387,"endTime":1620.857,"body":"content that's resonating."},{"speaker":"Stacey Pecor","startTime":1620.867,"endTime":1622.327,"body":"They want to hear the story."},{"speaker":"Stacey Pecor","startTime":1622.327,"endTime":1623.967,"body":"They want to hear the behind the scenes."},{"speaker":"Stacey Pecor","startTime":1624.837,"endTime":1627.877,"body":"And you're thinking to yourself,"},{"speaker":"Stacey Pecor","startTime":1624.837,"endTime":1627.877,"body":"again, putting your ego in it."},{"speaker":"Stacey Pecor","startTime":1628.107,"endTime":1629.037,"body":"Like, really?"},{"speaker":"Stacey Pecor","startTime":1629.037,"endTime":1629.757,"body":"They want to hear this?"},{"speaker":"Stacey Pecor","startTime":1630.797,"endTime":1635.197,"body":"And I'm saying, okay, well, we'll"},{"speaker":"Stacey Pecor","startTime":1630.797,"endTime":1635.197,"body":"give them one of those every week."},{"speaker":"Stacey Pecor","startTime":1635.217,"endTime":1636.76,"body":"We'll do some fashion."},{"speaker":"Stacey Pecor","startTime":1636.997,"endTime":1642.777,"body":"And just watching what your customer"},{"speaker":"Stacey Pecor","startTime":1636.997,"endTime":1642.777,"body":"is saying to you constantly."},{"speaker":"Crystal Vilkaitis","startTime":1642.907,"endTime":1643.637,"body":"Yeah, yeah."},{"speaker":"Crystal Vilkaitis","startTime":1643.637,"endTime":1644.607,"body":"You're listening."},{"speaker":"Crystal Vilkaitis","startTime":1644.927,"endTime":1646.177,"body":"You've got to be listening."},{"speaker":"Crystal Vilkaitis","startTime":1646.557,"endTime":1649.997,"body":"It's not about like just me, me,"},{"speaker":"Crystal Vilkaitis","startTime":1646.557,"endTime":1649.997,"body":"me, I'm posting, posting, posting."},{"speaker":"Crystal Vilkaitis","startTime":1650.007,"endTime":1652.267,"body":"Like you're really"},{"speaker":"Crystal Vilkaitis","startTime":1650.007,"endTime":1652.267,"body":"listening and understanding."},{"speaker":"Crystal Vilkaitis","startTime":1652.267,"endTime":1653.477,"body":"And that's why it's working well."},{"speaker":"Crystal Vilkaitis","startTime":1653.487,"endTime":1655.607,"body":"Like I see it, I see your engagement."},{"speaker":"Crystal Vilkaitis","startTime":1656.037,"endTime":1657.527,"body":"You're getting good engagement."},{"speaker":"Crystal Vilkaitis","startTime":1657.537,"endTime":1658.687,"body":"You have great content."},{"speaker":"Crystal Vilkaitis","startTime":1659.127,"endTime":1659.937,"body":"You got to listen."},{"speaker":"Stacey Pecor","startTime":1660.267,"endTime":1662.607,"body":"And like I said,"},{"speaker":"Stacey Pecor","startTime":1660.267,"endTime":1662.607,"body":"if  you think, \"Oh, there's so"},{"speaker":"Stacey Pecor","startTime":1662.607,"endTime":1664.177,"body":"many content creators out there."},{"speaker":"Stacey Pecor","startTime":1664.177,"endTime":1665.357,"body":"This is going to be easy.\""},{"speaker":"Stacey Pecor","startTime":1665.587,"endTime":1666.947,"body":"It is not."},{"speaker":"Stacey Pecor","startTime":1667.567,"endTime":1671.057,"body":"Like it takes a couple hours"},{"speaker":"Stacey Pecor","startTime":1667.567,"endTime":1671.057,"body":"and I'm learning every day."},{"speaker":"Stacey Pecor","startTime":1671.097,"endTime":1673.407,"body":"I've only really been"},{"speaker":"Stacey Pecor","startTime":1671.097,"endTime":1673.407,"body":"at this three months."},{"speaker":"Stacey Pecor","startTime":1674.287,"endTime":1679.882,"body":"We've grown our following to"},{"speaker":"Stacey Pecor","startTime":1674.287,"endTime":1679.882,"body":"just over 10, 000 and it's work."},{"speaker":"Crystal Vilkaitis","startTime":1680.132,"endTime":1681.202,"body":"Yeah, it is."},{"speaker":"Crystal Vilkaitis","startTime":1681.202,"endTime":1686.902,"body":"Do you use anything like CapCut or like"},{"speaker":"Crystal Vilkaitis","startTime":1681.202,"endTime":1686.902,"body":"an app that helps with some of the reels?"},{"speaker":"Stacey Pecor","startTime":1686.902,"endTime":1688.732,"body":"And yeah, I use Splice."},{"speaker":"Crystal Vilkaitis","startTime":1688.872,"endTime":1689.502,"body":"Okay, Splice."},{"speaker":"Stacey Pecor","startTime":1689.692,"endTime":1691.632,"body":"Yep, I know"},{"speaker":"Stacey Pecor","startTime":1689.692,"endTime":1691.632,"body":"everyone uses CapCut."},{"speaker":"Stacey Pecor","startTime":1691.862,"endTime":1693.212,"body":"Splice is easier for me."},{"speaker":"Stacey Pecor","startTime":1693.222,"endTime":1698.112,"body":"Okay and looking at what   Meta's"},{"speaker":"Stacey Pecor","startTime":1693.222,"endTime":1698.112,"body":"pushing out there all the time."},{"speaker":"Stacey Pecor","startTime":1698.522,"endTime":1701.392,"body":"Number one, I have a Meta rep,"},{"speaker":"Stacey Pecor","startTime":1698.522,"endTime":1701.392,"body":"which is really important."},{"speaker":"Stacey Pecor","startTime":1701.472,"endTime":1704.562,"body":"And I meet with my Meta"},{"speaker":"Stacey Pecor","startTime":1701.472,"endTime":1704.562,"body":"reps like every week."},{"speaker":"Stacey Pecor","startTime":1704.592,"endTime":1709.422,"body":"Okay, now that's more on the"},{"speaker":"Stacey Pecor","startTime":1704.592,"endTime":1709.422,"body":"paid advertising side, but you're"},{"speaker":"Stacey Pecor","startTime":1709.422,"endTime":1712.332,"body":"still trying to pull out any"},{"speaker":"Stacey Pecor","startTime":1709.422,"endTime":1712.332,"body":"information you can from them."},{"speaker":"Stacey Pecor","startTime":1712.342,"endTime":1712.652,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":1713.092,"endTime":1715.552,"body":"For like the organic reach."},{"speaker":"Stacey Pecor","startTime":1716.002,"endTime":1721.122,"body":"And I use CapCut, but the thing that"},{"speaker":"Stacey Pecor","startTime":1716.002,"endTime":1721.122,"body":"I'm finding works the best, and you"},{"speaker":"Stacey Pecor","startTime":1721.122,"endTime":1726.302,"body":"can hit it or not hit it, is using"},{"speaker":"Stacey Pecor","startTime":1721.122,"endTime":1726.302,"body":"the templates within Instagram, okay?"},{"speaker":"Stacey Pecor","startTime":1726.302,"endTime":1729.092,"body":"Okay, so Instagram wants"},{"speaker":"Stacey Pecor","startTime":1726.302,"endTime":1729.092,"body":"you to use their templates."},{"speaker":"Stacey Pecor","startTime":1729.142,"endTime":1732.179,"body":"Yeah they want you to use trending media."},{"speaker":"Stacey Pecor","startTime":1732.319,"endTime":1732.519,"body":"Yep."},{"speaker":"Stacey Pecor","startTime":1733.134,"endTime":1739.664,"body":"So, like I said, Caroline Flett, she"},{"speaker":"Stacey Pecor","startTime":1733.134,"endTime":1739.664,"body":"sends out trending media for the week."},{"speaker":"Stacey Pecor","startTime":1739.924,"endTime":1745.854,"body":"It might not match your content, but"},{"speaker":"Stacey Pecor","startTime":1739.924,"endTime":1745.854,"body":"you have to use the trending media."},{"speaker":"Crystal Vilkaitis","startTime":1745.874,"endTime":1746.284,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":1746.384,"endTime":1748.604,"body":"Well, and I feel like there's"},{"speaker":"Crystal Vilkaitis","startTime":1746.384,"endTime":1748.604,"body":"often a way that you can tweak"},{"speaker":"Crystal Vilkaitis","startTime":1748.604,"endTime":1750.344,"body":"it to match for you, right?"},{"speaker":"Crystal Vilkaitis","startTime":1750.384,"endTime":1755.024,"body":"Like even if there's a trending audio"},{"speaker":"Crystal Vilkaitis","startTime":1750.384,"endTime":1755.024,"body":"or song and you just pair that with"},{"speaker":"Crystal Vilkaitis","startTime":1755.024,"endTime":1758.284,"body":"some pictures of new arrivals or a"},{"speaker":"Crystal Vilkaitis","startTime":1755.024,"endTime":1758.284,"body":"video that you do in store, right?"},{"speaker":"Crystal Vilkaitis","startTime":1758.284,"endTime":1761.444,"body":"Like there are ways that you can totally"},{"speaker":"Crystal Vilkaitis","startTime":1758.284,"endTime":1761.444,"body":"tweak it and then sometimes it's like,"},{"speaker":"Crystal Vilkaitis","startTime":1761.444,"endTime":1765.784,"body":"\"Oh, this trend is so perfect for what"},{"speaker":"Crystal Vilkaitis","startTime":1761.444,"endTime":1765.784,"body":"I do,\" but you've got to be listening."},{"speaker":"Crystal Vilkaitis","startTime":1765.784,"endTime":1769.364,"body":"You've got to be paying attention"},{"speaker":"Crystal Vilkaitis","startTime":1765.784,"endTime":1769.364,"body":"and then acting on it quick because"},{"speaker":"Crystal Vilkaitis","startTime":1769.364,"endTime":1772.564,"body":"those trends can last a couple"},{"speaker":"Crystal Vilkaitis","startTime":1769.364,"endTime":1772.564,"body":"of days and then they're done."},{"speaker":"Crystal Vilkaitis","startTime":1773.054,"endTime":1774.204,"body":"So leverage."},{"speaker":"Stacey Pecor","startTime":1774.264,"endTime":1779.999,"body":"Her trending audio usually"},{"speaker":"Stacey Pecor","startTime":1774.264,"endTime":1779.999,"body":"has under 2000, like uses, okay, but"},{"speaker":"Stacey Pecor","startTime":1780.159,"endTime":1782.119,"body":"those uses might be in the millions."},{"speaker":"Stacey Pecor","startTime":1782.519,"endTime":1788.422,"body":"So yeah, I think that trending music"},{"speaker":"Stacey Pecor","startTime":1782.519,"endTime":1788.422,"body":"fast like you said, and you're out."},{"speaker":"Stacey Pecor","startTime":1788.722,"endTime":1793.282,"body":"Yeah, and I like you honestly"},{"speaker":"Stacey Pecor","startTime":1788.722,"endTime":1793.282,"body":"have to do your research."},{"speaker":"Stacey Pecor","startTime":1793.282,"endTime":1798.772,"body":"Like I'm on Instagram reels,"},{"speaker":"Stacey Pecor","startTime":1793.282,"endTime":1798.772,"body":"I try to do it every morning"},{"speaker":"Stacey Pecor","startTime":1798.772,"endTime":1800.252,"body":"for a half an hour, 45 minutes."},{"speaker":"Stacey Pecor","startTime":1800.262,"endTime":1803.792,"body":"Just to go through"},{"speaker":"Stacey Pecor","startTime":1800.262,"endTime":1803.792,"body":"content within your space."},{"speaker":"Stacey Pecor","startTime":1803.982,"endTime":1811.577,"body":"Yeah, and really following people and"},{"speaker":"Stacey Pecor","startTime":1803.982,"endTime":1811.577,"body":"engaging with people within your niche."},{"speaker":"Stacey Pecor","startTime":1812.117,"endTime":1813.367,"body":"I don't do enough of that."},{"speaker":"Stacey Pecor","startTime":1813.377,"endTime":1816.597,"body":"They're saying you should be"},{"speaker":"Stacey Pecor","startTime":1813.377,"endTime":1816.597,"body":"reaching out to 20 people a day."},{"speaker":"Stacey Pecor","startTime":1816.647,"endTime":1817.907,"body":"I just haven't done that yet."},{"speaker":"Crystal Vilkaitis","startTime":1817.927,"endTime":1818.707,"body":"That is hard."},{"speaker":"Crystal Vilkaitis","startTime":1818.757,"endTime":1819.767,"body":"That is definitely hard."},{"speaker":"Crystal Vilkaitis","startTime":1819.887,"endTime":1823.167,"body":"But I love that you're blocking"},{"speaker":"Crystal Vilkaitis","startTime":1819.887,"endTime":1823.167,"body":"in the morning to at least be"},{"speaker":"Crystal Vilkaitis","startTime":1823.257,"endTime":1824.707,"body":"a part of that conversation."},{"speaker":"Crystal Vilkaitis","startTime":1824.937,"endTime":1828.167,"body":"Again, you're listening,"},{"speaker":"Crystal Vilkaitis","startTime":1824.937,"endTime":1828.167,"body":"you're researching to keep up."},{"speaker":"Crystal Vilkaitis","startTime":1828.587,"endTime":1832.127,"body":"And it's a matter of just"},{"speaker":"Crystal Vilkaitis","startTime":1828.587,"endTime":1832.127,"body":"scheduling that time and creating"},{"speaker":"Crystal Vilkaitis","startTime":1832.127,"endTime":1834.247,"body":"the schedule around doing it."},{"speaker":"Crystal Vilkaitis","startTime":1834.297,"endTime":1835.847,"body":"And I think that can be the hard part."},{"speaker":"Crystal Vilkaitis","startTime":1835.857,"endTime":1837.927,"body":"Sometimes we won't make social priority."},{"speaker":"Crystal Vilkaitis","startTime":1838.627,"endTime":1842.207,"body":"But it can be one of the best ways"},{"speaker":"Crystal Vilkaitis","startTime":1838.627,"endTime":1842.207,"body":"for you to connect, and sometimes"},{"speaker":"Crystal Vilkaitis","startTime":1842.207,"endTime":1845.797,"body":"free, I'm all about ads too, ads are"},{"speaker":"Crystal Vilkaitis","startTime":1842.207,"endTime":1845.797,"body":"gonna, that's gonna be fast track,"},{"speaker":"Crystal Vilkaitis","startTime":1845.797,"endTime":1847.327,"body":"it's gonna really help you get there."},{"speaker":"Crystal Vilkaitis","startTime":1847.767,"endTime":1851.407,"body":"You've got to pay attention to this"},{"speaker":"Crystal Vilkaitis","startTime":1847.767,"endTime":1851.407,"body":"organic content and see what's working."},{"speaker":"Crystal Vilkaitis","startTime":1851.457,"endTime":1854.467,"body":"And then when you find that organic"},{"speaker":"Crystal Vilkaitis","startTime":1851.457,"endTime":1854.467,"body":"piece, you can also then advertise"},{"speaker":"Crystal Vilkaitis","startTime":1854.467,"endTime":1858.337,"body":"it and yes, then it's extra"},{"speaker":"Crystal Vilkaitis","startTime":1854.467,"endTime":1858.337,"body":"like you're amplifying that so."},{"speaker":"Stacey Pecor","startTime":1858.547,"endTime":1861.677,"body":"All your content,"},{"speaker":"Stacey Pecor","startTime":1858.547,"endTime":1861.677,"body":"you're gonna try to use three times."},{"speaker":"Stacey Pecor","startTime":1861.687,"endTime":1864.587,"body":"Just like you said, I'm gonna"},{"speaker":"Stacey Pecor","startTime":1861.687,"endTime":1864.587,"body":"use it in my email marketing."},{"speaker":"Stacey Pecor","startTime":1864.987,"endTime":1867.117,"body":"I'm gonna use it in my Instagram."},{"speaker":"Stacey Pecor","startTime":1867.457,"endTime":1872.694,"body":"And then I'm gonna try it in my"},{"speaker":"Stacey Pecor","startTime":1867.457,"endTime":1872.694,"body":"paid advertising And making sure"},{"speaker":"Stacey Pecor","startTime":1873.074,"endTime":1877.344,"body":"that when you're creating the"},{"speaker":"Stacey Pecor","startTime":1873.074,"endTime":1877.344,"body":"content, it's the captions below"},{"speaker":"Stacey Pecor","startTime":1877.374,"endTime":1879.514,"body":"that you really want to focus on."},{"speaker":"Stacey Pecor","startTime":1880.004,"endTime":1884.674,"body":"Because what Instagram right"},{"speaker":"Stacey Pecor","startTime":1880.004,"endTime":1884.674,"body":"now is looking at is, say"},{"speaker":"Stacey Pecor","startTime":1884.674,"endTime":1887.204,"body":"you're posting a 10 second reel."},{"speaker":"Stacey Pecor","startTime":1887.904,"endTime":1892.764,"body":"They're looking to make sure that your"},{"speaker":"Stacey Pecor","startTime":1887.904,"endTime":1892.764,"body":"readers are staying on for 10 seconds."},{"speaker":"Stacey Pecor","startTime":1892.814,"endTime":1894.444,"body":"Yeah, and usually they're not."},{"speaker":"Stacey Pecor","startTime":1894.454,"endTime":1897.714,"body":"Like if I post a longer one,"},{"speaker":"Stacey Pecor","startTime":1894.454,"endTime":1897.714,"body":"they're staying half the time."},{"speaker":"Stacey Pecor","startTime":1897.854,"endTime":1901.154,"body":"So you need them to get"},{"speaker":"Stacey Pecor","startTime":1897.854,"endTime":1901.154,"body":"into the captions below."},{"speaker":"Stacey Pecor","startTime":1901.724,"endTime":1905.674,"body":"Comment, share, like,"},{"speaker":"Stacey Pecor","startTime":1901.724,"endTime":1905.674,"body":"and stay in your content."},{"speaker":"Crystal Vilkaitis","startTime":1905.734,"endTime":1906.054,"body":"Yep."},{"speaker":"Crystal Vilkaitis","startTime":1906.594,"endTime":1907.224,"body":"And you're right."},{"speaker":"Crystal Vilkaitis","startTime":1907.304,"endTime":1908.974,"body":"The captions, they're reading."},{"speaker":"Crystal Vilkaitis","startTime":1908.984,"endTime":1913.204,"body":"You have a call to action to get them"},{"speaker":"Crystal Vilkaitis","startTime":1908.984,"endTime":1913.204,"body":"to engage like you're working at this."},{"speaker":"Crystal Vilkaitis","startTime":1913.274,"endTime":1914.004,"body":"Yes, yes."},{"speaker":"Crystal Vilkaitis","startTime":1914.004,"endTime":1914.784,"body":"And testing."},{"speaker":"Crystal Vilkaitis","startTime":1915.169,"endTime":1915.929,"body":"But it is worth it."},{"speaker":"Crystal Vilkaitis","startTime":1915.929,"endTime":1919.219,"body":"I mean, and I'm assuming you're"},{"speaker":"Crystal Vilkaitis","startTime":1915.929,"endTime":1919.219,"body":"seeing traffic and you're"},{"speaker":"Crystal Vilkaitis","startTime":1919.639,"endTime":1921.139,"body":"selling through and yeah."},{"speaker":"Stacey Pecor","startTime":1921.639,"endTime":1923.629,"body":"And I also want"},{"speaker":"Stacey Pecor","startTime":1921.639,"endTime":1923.629,"body":"to make sure everyone is."},{"speaker":"Stacey Pecor","startTime":1924.344,"endTime":1927.534,"body":"Like you think you're out there on"},{"speaker":"Stacey Pecor","startTime":1924.344,"endTime":1927.534,"body":"your own throwing out this content"},{"speaker":"Stacey Pecor","startTime":1928.004,"endTime":1931.784,"body":"and then someone comes in the store"},{"speaker":"Stacey Pecor","startTime":1928.004,"endTime":1931.784,"body":"and she's like, \"Oh my gosh, you"},{"speaker":"Stacey Pecor","startTime":1931.784,"endTime":1934.264,"body":"were talking about Scandi designers."},{"speaker":"Stacey Pecor","startTime":1934.264,"endTime":1936.854,"body":"Like we want to plan a"},{"speaker":"Stacey Pecor","startTime":1934.264,"endTime":1936.854,"body":"trip to Scandinavia.\""},{"speaker":"Stacey Pecor","startTime":1937.494,"endTime":1940.954,"body":"So then they're coming in the store"},{"speaker":"Stacey Pecor","startTime":1937.494,"endTime":1940.954,"body":"again, and you're building your community."},{"speaker":"Crystal Vilkaitis","startTime":1940.994,"endTime":1942.094,"body":"Yep, exactly."},{"speaker":"Crystal Vilkaitis","startTime":1942.094,"endTime":1943.389,"body":"And you're like, \"Oh, you watch that?"},{"speaker":"Crystal Vilkaitis","startTime":1943.389,"endTime":1944.622,"body":"Like, you listen to it?\""},{"speaker":"Crystal Vilkaitis","startTime":1944.622,"endTime":1947.149,"body":"Why didn't anyone, like, cause"},{"speaker":"Crystal Vilkaitis","startTime":1944.622,"endTime":1947.149,"body":"I'm on there on the live."},{"speaker":"Crystal Vilkaitis","startTime":1947.159,"endTime":1948.939,"body":"Like, someone comment, please."},{"speaker":"Crystal Vilkaitis","startTime":1949.849,"endTime":1950.719,"body":"But they're watching."},{"speaker":"Crystal Vilkaitis","startTime":1950.719,"endTime":1952.129,"body":"Yeah they're paying attention."},{"speaker":"Crystal Vilkaitis","startTime":1952.189,"endTime":1952.569,"body":"I love it."},{"speaker":"Crystal Vilkaitis","startTime":1952.569,"endTime":1954.689,"body":"So what does the future of"},{"speaker":"Crystal Vilkaitis","startTime":1952.569,"endTime":1954.689,"body":"Olive and Bette look like?"},{"speaker":"Stacey Pecor","startTime":1954.689,"endTime":1957.139,"body":"Oof, I don't know."},{"speaker":"Stacey Pecor","startTime":1957.139,"endTime":1959.889,"body":"I mean, I love the non traditional."},{"speaker":"Stacey Pecor","startTime":1959.939,"endTime":1964.049,"body":"I want to keep learning"},{"speaker":"Stacey Pecor","startTime":1959.939,"endTime":1964.049,"body":"every day, so I don't know."},{"speaker":"Stacey Pecor","startTime":1964.589,"endTime":1969.144,"body":"This social media piece is a huge"},{"speaker":"Stacey Pecor","startTime":1964.589,"endTime":1969.144,"body":"piece and a huge learning piece for us."},{"speaker":"Stacey Pecor","startTime":1969.144,"endTime":1970.764,"body":"I mean, I'd like to be on TikTok."},{"speaker":"Stacey Pecor","startTime":1970.794,"endTime":1972.399,"body":"My daughter's like, you"},{"speaker":"Stacey Pecor","startTime":1970.794,"endTime":1972.399,"body":"have to be on TikTok."},{"speaker":"Crystal Vilkaitis","startTime":1972.399,"endTime":1972.4,"body":"Yes."},{"speaker":"Crystal Vilkaitis","startTime":1972.714,"endTime":1973.734,"body":"So you would do great, yeah."},{"speaker":"Stacey Pecor","startTime":1973.794,"endTime":1977.994,"body":"So that is definitely"},{"speaker":"Stacey Pecor","startTime":1973.794,"endTime":1977.994,"body":"in the list of things to do."},{"speaker":"Stacey Pecor","startTime":1978.094,"endTime":1981.634,"body":", I wanna go check out the"},{"speaker":"Stacey Pecor","startTime":1978.094,"endTime":1981.634,"body":"Scandinavian designers."},{"speaker":"Stacey Pecor","startTime":1981.634,"endTime":1984.729,"body":"I want to go check"},{"speaker":"Stacey Pecor","startTime":1981.634,"endTime":1984.729,"body":"out  Japanese designers."},{"speaker":"Stacey Pecor","startTime":1985.459,"endTime":1990.539,"body":"What I'd like to do, I just got back"},{"speaker":"Stacey Pecor","startTime":1985.459,"endTime":1990.539,"body":"from Tanzania and it's really taken"},{"speaker":"Stacey Pecor","startTime":1990.539,"endTime":1994.239,"body":"me a second to like, get back into it."},{"speaker":"Stacey Pecor","startTime":1994.279,"endTime":2000.059,"body":"It was a big trip and it was definitely"},{"speaker":"Stacey Pecor","startTime":1994.279,"endTime":2000.059,"body":"being up close with Mother Nature."},{"speaker":"Stacey Pecor","startTime":2000.109,"endTime":2006.834,"body":"Yeah, so I've taken a little"},{"speaker":"Stacey Pecor","startTime":2000.109,"endTime":2006.834,"body":"break to like absorb everything."},{"speaker":"Stacey Pecor","startTime":2007.404,"endTime":2007.724,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":2007.824,"endTime":2010.534,"body":"But my next trip is Paris fashion week."},{"speaker":"Stacey Pecor","startTime":2010.564,"endTime":2012.914,"body":"And then I think we're going"},{"speaker":"Stacey Pecor","startTime":2010.564,"endTime":2012.914,"body":"to go on to Greece to try to"},{"speaker":"Stacey Pecor","startTime":2012.914,"endTime":2014.444,"body":"find some new Greek designers."},{"speaker":"Crystal Vilkaitis","startTime":2014.534,"endTime":2015.074,"body":"Awesome."},{"speaker":"Crystal Vilkaitis","startTime":2015.164,"endTime":2020.834,"body":"Oh, Stacy, if you're hiring, can I"},{"speaker":"Crystal Vilkaitis","startTime":2015.164,"endTime":2020.834,"body":"do podcasts on the road with you?"},{"speaker":"Crystal Vilkaitis","startTime":2021.454,"endTime":2021.894,"body":"So good."},{"speaker":"Crystal Vilkaitis","startTime":2021.904,"endTime":2022.124,"body":"All right."},{"speaker":"Crystal Vilkaitis","startTime":2022.154,"endTime":2023.574,"body":"Are you ready for the resilience round?"},{"speaker":"Crystal Vilkaitis","startTime":2023.964,"endTime":2024.314,"body":"Okay."},{"speaker":"Crystal Vilkaitis","startTime":2024.434,"endTime":2025.624,"body":"Best business book?"},{"speaker":"Stacey Pecor","startTime":2026.064,"endTime":2029.254,"body":"I was thinking"},{"speaker":"Stacey Pecor","startTime":2026.064,"endTime":2029.254,"body":"Malcolm Gladwell's Tipping Point."},{"speaker":"Crystal Vilkaitis","startTime":2029.374,"endTime":2030.684,"body":"Yeah, that's a good one."},{"speaker":"Crystal Vilkaitis","startTime":2031.054,"endTime":2033.464,"body":"Best retail technology,"},{"speaker":"Crystal Vilkaitis","startTime":2031.054,"endTime":2033.464,"body":"like an app or software?"},{"speaker":"Stacey Pecor","startTime":2034.084,"endTime":2038.784,"body":"I mean, I love Spice and I"},{"speaker":"Stacey Pecor","startTime":2034.084,"endTime":2038.784,"body":"love Retail Orbits to help my inventory."},{"speaker":"Stacey Pecor","startTime":2038.814,"endTime":2039.134,"body":"Okay."},{"speaker":"Stacey Pecor","startTime":2039.544,"endTime":2041.844,"body":"How do you keep up with the"},{"speaker":"Stacey Pecor","startTime":2039.544,"endTime":2041.844,"body":"ever changing retail landscape?"},{"speaker":"Crystal Vilkaitis","startTime":2042.234,"endTime":2045.624,"body":"Lots of blogs,"},{"speaker":"Crystal Vilkaitis","startTime":2042.234,"endTime":2045.624,"body":"lots of, not magazines, traditional"},{"speaker":"Crystal Vilkaitis","startTime":2045.624,"endTime":2048.094,"body":"magazines, but email magazines."},{"speaker":"Crystal Vilkaitis","startTime":2048.194,"endTime":2049.554,"body":"But I do love my blogs."},{"speaker":"Crystal Vilkaitis","startTime":2049.814,"endTime":2050.074,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":2050.264,"endTime":2054.434,"body":"Yeah, to help retailers be stronger,"},{"speaker":"Crystal Vilkaitis","startTime":2050.264,"endTime":2054.434,"body":"more rooted in success, what's a social"},{"speaker":"Crystal Vilkaitis","startTime":2054.434,"endTime":2056.034,"body":"media foundational best practice?"},{"speaker":"Stacey Pecor","startTime":2056.504,"endTime":2057.984,"body":"Post, post, post, post."},{"speaker":"Stacey Pecor","startTime":2058.554,"endTime":2060.504,"body":"I mean, that's the best way you're"},{"speaker":"Stacey Pecor","startTime":2058.554,"endTime":2060.504,"body":"going to learn, you're going to make"},{"speaker":"Stacey Pecor","startTime":2060.504,"endTime":2062.264,"body":"mistakes, but you have to do it."},{"speaker":"Crystal Vilkaitis","startTime":2062.314,"endTime":2063.434,"body":"Yeah, so true."},{"speaker":"Crystal Vilkaitis","startTime":2063.794,"endTime":2065.934,"body":"If you had to start your business"},{"speaker":"Crystal Vilkaitis","startTime":2063.794,"endTime":2065.934,"body":"all over again, what's one"},{"speaker":"Crystal Vilkaitis","startTime":2065.934,"endTime":2066.914,"body":"thing you'd do differently?"},{"speaker":"Stacey Pecor","startTime":2067.214,"endTime":2068.114,"body":"I was thinking about this."},{"speaker":"Stacey Pecor","startTime":2068.154,"endTime":2070.324,"body":"If I was starting it today."},{"speaker":"Stacey Pecor","startTime":2071.269,"endTime":2072.609,"body":"I mean, it's so different."},{"speaker":"Stacey Pecor","startTime":2072.699,"endTime":2075.849,"body":"I don't think that I would"},{"speaker":"Stacey Pecor","startTime":2072.699,"endTime":2075.849,"body":"do traditional retail."},{"speaker":"Stacey Pecor","startTime":2076.399,"endTime":2079.809,"body":"People don't graduate from college right"},{"speaker":"Stacey Pecor","startTime":2076.399,"endTime":2079.809,"body":"now and say, I want to be in retail."},{"speaker":"Stacey Pecor","startTime":2080.149,"endTime":2084.199,"body":"I think I would really focus on going"},{"speaker":"Stacey Pecor","startTime":2080.149,"endTime":2084.199,"body":"to one of the top business schools,"},{"speaker":"Stacey Pecor","startTime":2084.729,"endTime":2089.969,"body":"raising outside funding and doing"},{"speaker":"Stacey Pecor","startTime":2084.729,"endTime":2089.969,"body":"something in fashion tech because"},{"speaker":"Stacey Pecor","startTime":2090.899,"endTime":2092.579,"body":"that's where people want to be."},{"speaker":"Crystal Vilkaitis","startTime":2092.659,"endTime":2093.599,"body":"Yeah, yeah."},{"speaker":"Crystal Vilkaitis","startTime":2093.599,"endTime":2096.189,"body":"You need smart people"},{"speaker":"Crystal Vilkaitis","startTime":2093.599,"endTime":2096.189,"body":"around you to build a team."},{"speaker":"Crystal Vilkaitis","startTime":2096.239,"endTime":2097.519,"body":"Yeah, so true."},{"speaker":"Crystal Vilkaitis","startTime":2097.679,"endTime":2098.229,"body":"It's awesome."},{"speaker":"Crystal Vilkaitis","startTime":2098.909,"endTime":2102.039,"body":"Finally, what do you think the future"},{"speaker":"Crystal Vilkaitis","startTime":2098.909,"endTime":2102.039,"body":"of independent retail looks like?"},{"speaker":"Stacey Pecor","startTime":2102.339,"endTime":2104.479,"body":"Well, Fred Segal"},{"speaker":"Stacey Pecor","startTime":2102.339,"endTime":2104.479,"body":"just went out of business."},{"speaker":"Stacey Pecor","startTime":2105.029,"endTime":2110.719,"body":"I think unless we change, like"},{"speaker":"Stacey Pecor","startTime":2105.029,"endTime":2110.719,"body":"it is not retail as usual."},{"speaker":"Stacey Pecor","startTime":2110.859,"endTime":2114.809,"body":"It is bleak, the department"},{"speaker":"Stacey Pecor","startTime":2110.859,"endTime":2114.809,"body":"stores are just so sad."},{"speaker":"Stacey Pecor","startTime":2114.879,"endTime":2115.099,"body":"Yeah."},{"speaker":"Stacey Pecor","startTime":2116.159,"endTime":2119.589,"body":"I don't see a lot of innovation"},{"speaker":"Stacey Pecor","startTime":2116.159,"endTime":2119.589,"body":"in the independent space either."},{"speaker":"Stacey Pecor","startTime":2120.259,"endTime":2122.879,"body":"You know, I was thinking about it"},{"speaker":"Stacey Pecor","startTime":2120.259,"endTime":2122.879,"body":"today when I went and got my Starbucks."},{"speaker":"Stacey Pecor","startTime":2122.879,"endTime":2126.669,"body":"I just took a walk up and down"},{"speaker":"Stacey Pecor","startTime":2122.879,"endTime":2126.669,"body":"Greenwich Avenue and there's very"},{"speaker":"Stacey Pecor","startTime":2126.669,"endTime":2131.499,"body":"little independent retail left and"},{"speaker":"Stacey Pecor","startTime":2126.669,"endTime":2131.499,"body":"what is looks like everyone else."},{"speaker":"Crystal Vilkaitis","startTime":2131.629,"endTime":2133.519,"body":"Yeah,"},{"speaker":"Crystal Vilkaitis","startTime":2131.629,"endTime":2133.519,"body":"yeah, that's a bummer."},{"speaker":"Crystal Vilkaitis","startTime":2133.649,"endTime":2134.748,"body":"We need some innovation."},{"speaker":"Stacey Pecor","startTime":2135.419,"endTime":2140.199,"body":"Yeah, we definitely need"},{"speaker":"Stacey Pecor","startTime":2135.419,"endTime":2140.199,"body":"innovation and it's a big number to"},{"speaker":"Stacey Pecor","startTime":2140.199,"endTime":2142.259,"body":"get into any sort of business now."},{"speaker":"Stacey Pecor","startTime":2142.259,"endTime":2144.309,"body":"So it makes it harder to take a chance."},{"speaker":"Crystal Vilkaitis","startTime":2144.789,"endTime":2145.309,"body":"That's true."},{"speaker":"Crystal Vilkaitis","startTime":2145.389,"endTime":2148.949,"body":"You know when I started there were"},{"speaker":"Crystal Vilkaitis","startTime":2145.389,"endTime":2148.949,"body":"little designers all over the place."},{"speaker":"Crystal Vilkaitis","startTime":2149.029,"endTime":2151.069,"body":"Yeah, those aren't around anymore."},{"speaker":"Crystal Vilkaitis","startTime":2151.069,"endTime":2152.489,"body":"Yeah, fortunately."},{"speaker":"Crystal Vilkaitis","startTime":2152.889,"endTime":2154.339,"body":"Well, yeah, it's very true."},{"speaker":"Crystal Vilkaitis","startTime":2154.659,"endTime":2157.809,"body":"How can people connect"},{"speaker":"Crystal Vilkaitis","startTime":2154.659,"endTime":2157.809,"body":"with you and learn more?"},{"speaker":"Stacey Pecor","startTime":2158.009,"endTime":2159.529,"body":"Yeah, definitely Instagram."},{"speaker":"Stacey Pecor","startTime":2160.329,"endTime":2166.594,"body":"We're at Olive and Betty's NYC,"},{"speaker":"Stacey Pecor","startTime":2160.329,"endTime":2166.594,"body":"or you can reach out to us on"},{"speaker":"Stacey Pecor","startTime":2166.594,"endTime":2168.564,"body":"our website, oliveandbettes.com."},{"speaker":"Crystal Vilkaitis","startTime":2168.844,"endTime":2169.294,"body":"Awesome."},{"speaker":"Crystal Vilkaitis","startTime":2169.324,"endTime":2171.904,"body":"Stacey, this was such a good conversation."},{"speaker":"Stacey Pecor","startTime":2171.904,"endTime":2172.747,"body":"Thank you for having me."},{"speaker":"Crystal Vilkaitis","startTime":2172.752,"endTime":2172.959,"body":"Thank you."},{"speaker":"Crystal Vilkaitis","startTime":2172.964,"endTime":2173.554,"body":"Awesome, I love it."},{"speaker":"Stacey Pecor","startTime":2173.554,"endTime":2175.204,"body":"Made me"},{"speaker":"Stacey Pecor","startTime":2173.554,"endTime":2175.204,"body":"think of a lot of things."},{"speaker":"Crystal Vilkaitis","startTime":2175.399,"endTime":2176.119,"body":"I know, I know."},{"speaker":"Crystal Vilkaitis","startTime":2176.614,"endTime":2177.454,"body":"I had all my notes."},{"speaker":"Crystal Vilkaitis","startTime":2177.454,"endTime":2178.984,"body":"Yes, you did so good."},{"speaker":"Crystal Vilkaitis","startTime":2178.984,"endTime":2180.664,"body":"We packed it a lot, that's for sure."},{"speaker":"Crystal Vilkaitis","startTime":2180.694,"endTime":2180.874,"body":"Thank you."},{"speaker":"Crystal Vilkaitis","startTime":2181.079,"endTime":2181.654,"body":"It was so good."},{"speaker":"Crystal Vilkaitis","startTime":2181.654,"endTime":2181.924,"body":"Yeah."},{"speaker":"Crystal Vilkaitis","startTime":2181.954,"endTime":2184.174,"body":"Everyone remember that I'm"},{"speaker":"Crystal Vilkaitis","startTime":2181.954,"endTime":2184.174,"body":"rooting for your success."},{"speaker":"Crystal Vilkaitis","startTime":2184.174,"endTime":2185.164,"body":"Have a great week ahead."},{"speaker":"Crystal Vilkaitis","startTime":2185.404,"endTime":2185.824,"body":"Bye."},{"speaker":"Crystal Vilkaitis","startTime":2189.364,"endTime":2191.204,"body":"Thank you so much for being here."},{"speaker":"Crystal Vilkaitis","startTime":2191.224,"endTime":2192.674,"body":"It means the world to me."},{"speaker":"Crystal Vilkaitis","startTime":2193.004,"endTime":2196.804,"body":"Don't forget to join the rise and shine"},{"speaker":"Crystal Vilkaitis","startTime":2193.004,"endTime":2196.804,"body":"newsletter, which is social media news."},{"speaker":"Crystal Vilkaitis","startTime":2196.834,"endTime":2202.314,"body":"You need to know sent via email every"},{"speaker":"Crystal Vilkaitis","startTime":2196.834,"endTime":2202.314,"body":"Monday morning, go to crystal media, co."},{"speaker":"Crystal Vilkaitis","startTime":2202.624,"endTime":2207.584,"body":"com slash rise to join and don't miss"},{"speaker":"Crystal Vilkaitis","startTime":2202.624,"endTime":2207.584,"body":"the newest episode of rooted in retail,"},{"speaker":"Crystal Vilkaitis","startTime":2207.584,"endTime":2209.104,"body":"which drops every Sunday morning."}]}